Tru Performance Inc

BACKGROUND

Please describe your company and position.

 I am the BD Manager of a manufacturing company 

Describe what your company does in a single sentence.

Our company is a family-owned and operated, full-service beverage company. 

• Certified Detroit Small Business 
• Detroit Headquarters Business 
• Certified Wayne County FEP Compliance 
• Certified Michigan Gaming 
• Metro Airport Security badges

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tru Performance Inc to accomplish?

• To maximize the reach of our services through organic and paid search.
• Increase organic website traffic
• Maximize the ROI on PPC spends

SOLUTION

How did you find Tru Performance Inc?

Online Search

Why did you select Tru Performance Inc over others?

• High ratings
• Good value for cost

How many teammates from Tru Performance Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Tru Performance to improve the incoming organic traffic to our website by emplying them for SEO services. SEO included technical, off-page, on-page, link building, content development and publishing.

We also employed their PPC services to create and manage ad campaigs through Google Ads, Facebook, LinkedIn, and Instagram. This involved media and budget planning and allocation, creating ad copies and graphics for the ads and launching the campaigns to maximize the lead inquiries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in website traffic by 140% over the course of the engagement.
• Increase in engagement time on the website from 19 seconds to 93 seconds.
• Content plan creation and publishing.
• Budget handling and media allocation.
• Campaign management and optimization.
• Generated 700+ Marketing Qualified Leads (MQLs) and 280+ Sales Qualified Leads (SQLs).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very clear with the approach and implementation process. They always kept us informed about their strategy and implementation through bi-monthly review calls. They were very professional and effective!

What was your primary form of communication with Tru Performance Inc?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

True to their promise... they achieved their projected deliverables and KPIs. Very rare to find a company who's sales pitch and results match one another.

Are there any areas for improvement or something Tru Performance Inc could have done differently?

They should reduce the frequency of their review meetings.

BACKGROUND

Please describe your company and position.

 I am the CEO of a manufacturing company 

Describe what your company does in a single sentence.

We utilize state of the art computerized equipment to produce casegoods, high-pressure laminates, commercial furniture and architectural millwork, providing you with individualized solutions to your custom needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tru Performance Inc to accomplish?
To publish a good and functional website

SOLUTION

How did you find Tru Performance Inc?

Online Search

Why did you select Tru Performance Inc over others?

• High ratings
• Good value for cost

How many teammates from Tru Performance Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We commissioned Tru Performance to:

1. Design the interface of the website
2. Create written content for the website
3. Create graphic elements for the website
4. Ensure the website is wrror free
5. Ensure the website is future ready
6. Integrate third party tools for easy tracking and analysis.
7. Incorporate easy contacting options for our users 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. The project was completed extremely quickly and within the stipulated timelines.
2. Their project managers and team members were knowledgable and efficient
3. They gave good suggestions during the website creation
4. They have good systems in place to manage the project.
5. The end product is good lucking and without any technical hiccups.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. their team is very prompt in communication.
2. they exceeded expectations in delivering on time. 
3. they scheduled weekly review calls and were very responsive on email and Slack.

What was your primary form of communication with Tru Performance Inc?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They completed the project within the timelines. They were very efficient with process management and the website has had no errors.

Are there any areas for improvement or something Tru Performance Inc could have done differently?

There are very few companies for whom I can say this.... but nothing that I think could be done better in my experience.

BACKGROUND

Please describe your company and position.

 I am the Owner of a Rehabilitation Company

Describe what your company does in a single sentence.

We are a multi-faceted rehabilitation company that has provided speech staffing and support throughout the country for more than 20 years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tru Performance Inc to accomplish?

• To update our website with modern UI/UX
• To ensure the website is bug free and stable
• To generate leads from the website

SOLUTION

How did you find Tru Performance Inc?

Referral

Why did you select Tru Performance Inc over others?

• Pricing fits our budget
• Referred to me
• Company values aligned

How many teammates from Tru Performance Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged with Tru Performance to revamp our website. Our existing website was dated and did not convey the type of work and service we provide to our clients. The scope of work included:
1. Competitor analysis and research
2. UI/UX and Design
3. Website development
4. QA and User Testing
5. SEO enablement and set-up

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

KPIs achieved:
1. Modern and appealing website design.
2. Graphic design and motion graphics. Videos creation for website
3. CRO suggested Call to Actions and form placements.
4. Smooth functionality and error free website backend
5. QA testing and reports
6. Timely website delivery and launch

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tru Performance have a streamlined and efficient project management system in place:
1. They assigned a dedicated account manager as a 1 stop POC for all project queries and updates.
2. They shared questionairres and very organized Excel sheets for information and requirement gathering. 
3. They provided visibility on granular tasks through viewer access on Monday.com
4. They promptly communicated via emails for approvals and feedback.
5. Slack was preferred as a secondary mode of communication for all updates.
6. They conducted weekly meetings to show project tracking and resolve dependencies.

What was your primary form of communication with Tru Performance Inc?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their customer centric approach.
They never shy away from supporting all project needs, even at the cost of multiple iterations. Their team is fluent in communication and proficient in technical expertise. They make suggestions to ensure a robust website; technically and visually.

They made my life simpler during the website creation process

Are there any areas for improvement or something Tru Performance Inc could have done differently?

An in-person meeting could be beneficial sometimes.

BACKGROUND

Please describe your company and position.

I am the Sales Specialist of an advertising & marketing company 

Describe what your company does in a single sentence.

We do digital marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tru Performance Inc to accomplish?

• To generate more leads through Integrated Marketing Solutions
• To create more awareness and visibility of our business.
• To ensure we get more qualified MQL's and SQL's

SOLUTION

How did you find Tru Performance Inc?

• Online Search
• Other

Why did you select Tru Performance Inc over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Tru Performance Inc were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tru Performance was contracted to provide the following:

1. Create business awareness through PPC and SEO.
2. Provide pre-determined MQLs and SQLs through PPC campaigns
3. Ensure leads were nurtured to move toward bottom on the funnel.
4. Enhance retention and ensure increase in LCV of existing customers through ABM.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increase in inbound web traffic by 35% within the first three months
2. Delivered an average of 50 MQLs and 12 SQLs over a period of 5 months.
3. Reduced churn by 15% through nurture and education emails and targeted ABM.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tru Performance has a very systematic and efficient client response and project management workflow. They

1. Provide a dedicated project manager and account manager responsible for task delivery and client communication.
2. Provide complete visibility and transparency by sharing access to project management tools like Monday.com and Asana.
3. Are prompt and extremely responsive via email and Slack messaging.
4. Manage their project deliverables in sprints ensuring timely delivery and agility in execution.

What was your primary form of communication with Tru Performance Inc?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their honesty and transparency in communication are rivalled by their expertise in lead generation. They have a firm grasp of the latest tools and technology and provide future-ready solutions for business growth.

Are there any areas for improvement or something Tru Performance Inc could have done differently?

They are a little slow to kick off, but gather pace once things are in place.

BACKGROUND

Please describe your company and position.

I am the Owner of WebAshlar

Describe what your company does in a single sentence.

Webashlar is a result-centric IT Company, providing the best web, mobile, game and custom software development services Globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Tru Performance to accomplish?

• Building websites or web applications that enhance online presence, user experience, and facilitate customer interactions.
• Developing mobile applications for iOS and Android platforms to reach a broader audience and offer better accessibility.

SOLUTION

How did you find Tru Performance?

Referral

Why did you select Tru Performance over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Tru Performance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tru Performance helped us with staff augmentation where we could get an additional skilled personnel to complement our existing team and fill specific skill gaps for a particular project to build and design our client application. Once the project was completed, Tru Performance handed over all deliverables and project-related asset.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Detailed work status from each developer on daily basis including tasks in progress and tasks completed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their response was immediate to any query that were raised. The project management tools were used to avoid any communication gap between developers and the tasks they were assigned. Finally which led to the success of the project in the timeline estimated.

What was your primary form of communication with Tru Performance?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had a good team, and we will definitely consider working with them again.

Are there any areas for improvement or something Tru Performance could have done differently?

No, everything was as per our expectation.

BACKGROUND

Please describe your company and your position there.

As the vice president of a business consulting firm, I am proud to lead a team of professionals who are dedicated to delivering operational excellence, supply chain management, and project and program management services to our clients. We also have expertise in mergers and acquisitions and leadership development and change management. Our team is committed to helping businesses succeed and achieve their goals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tru Performance?

At our company, we were experiencing a lot of challenges in our marketing automation and lead generation efforts. In addition, we were having difficulty integrating our marketing automation tools and measuring the success of our efforts. We were struggling with some issues like:

1. Data accuracy and quality
2. Nurturing high-quality leads
3. Personalization
4. Integration
5. Measuring success

To address these issues, we decided to hire Tru Performance. Tru Performance is a full-service agency specializing in marketing automation and lead generation. They have a team of professionals skilled in identifying and addressing the specific challenges businesses face in these areas.

SOLUTION

How did you select this firm and what were the deciding factors?

To elaborate on the decision to hire Tru Performance as a vendor, several factors took into consideration:

• Expertise in marketing automation and lead generation: One of the key deciding factors for selecting Tru Performance was their expertise in these areas. As a full-service agency, they have a team of professionals skilled in helping businesses generate high-quality leads, develop effective campaigns, and measure the success of their efforts.
• Track record of success: Tru Performance's track record of success was another factor that took into consideration. By reviewing their portfolio and speaking with clients who have worked with them in the past, it was clear that they have a strong reputation for delivering results.
• Compatibility with company needs: In addition to their expertise and track record, it was important to ensure that Tru Performance was a good fit for the specific needs of the company. By discussing the company's goals and challenges with Tru Performance, it was determined that they were well-suited to help address the issues. Overall, these factors were all taken into consideration when making the decision to hire Tru Performance as a vendor.

Describe the project in detail and walk through their service package.

Tru Performance worked with our company to identify the specific challenges we were facing and then suggested project stages to address these challenges.

• Planning: The first step in a marketing automation and lead generation project is to define the goals and objectives of the project. Planning may involve market research, analyzing the target audience, and developing a strategy for achieving the desired outcomes.
• Setup: Once the plan is in place, the next step is to set up the necessary tools and systems. This may include selecting and implementing marketing automation software, integrating it with other tools and platforms, and establishing processes for managing leads and campaigns.
• Execution: With the necessary setup in place, the next step is to execute the marketing automation and lead generation campaigns. This may involve creating and distributing content, setting up lead capture forms and landing pages, and tracking the performance of the campaigns.
• Optimization: As the campaign progresses, it is important to optimize and fine-tune them to improve their effectiveness continually. This may involve analyzing data and insights to identify areas for improvement, adjusting campaign elements, and testing different approaches.
• Review and evaluation: Once the marketing automation and lead generation campaigns are complete; it is important to review and evaluate their performance. This may involve analyzing data and metrics to determine the success of the campaigns and identify areas for improvement.

How many resources from the vendor's team worked with you, and what were their positions?

Five resources from Tru Performance's team worked on the project. These resources included:

• 1 Project manager: This person was responsible for overseeing the overall project and ensuring it was delivered on time and within budget.
• 1 Team lead: This person was responsible for managing a team of professionals and coordinating their work on the project.
• 3 Marketing automation and lead generation executives: These executives were responsible for developing and executing marketing automation and lead generation campaigns as part of the project. This may have included tasks such as setting up and using marketing automation software, creating and distributing content and tracking the performance of the campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

With Tru Performance's help, we overcame several challenges in our marketing automation and lead generation efforts. Here are a few specific ways in which Tru Performance helped us:

1. Data accuracy and quality: Ensuring that data is accurate and up-to-date is crucial for effective marketing automation and lead generation. If data is correct or outdated, it can lead to effective campaigns and a better customer experience.
2. Lead nurturing: Properly nurturing leads is crucial for converting them into customers. However, finding the right balance between providing helpful information and being too pushy or sales-y can be challenging.
3. Personalization: Personalization is important for building customer relationships and driving conversions. However, it can be challenging to personalize marketing campaigns and communications at scale.
4. Integration: Marketing automation and lead generation often involve using multiple tools and platforms, which can be challenging to integrate and manage effectively.
5. Measuring success: It cannot be easy to accurately measure the success of marketing automation and lead generation efforts, as there are often multiple variables at play.

How effective was the workflow between your team and theirs?

Overall, the workflow between our team and the team from Tru Performance was very effective. There were a few key factors that contributed to this:

• Communication: Both teams managed to maintain clear and consistent communication throughout the project. We had regular meetings and check-ins to discuss progress, share ideas, and address any issues or concerns. This helped ensure that everyone was on the same page and that any potential roadblocks were addressed promptly.
• Collaboration: Both teams worked well together and were willing to share ideas and resources to achieve our goals. This helped foster a sense of teamwork and collaboration that was essential to the project's success.
• Trust and respect: We found that the team from Tru Performance was professional, reliable, and respectful. This helped to build trust between our teams and made it easier for us to work together effectively.
• Clear roles and responsibilities: Both teams clearly understood their roles and responsibilities, which helped ensure that everyone was working towards the same goals and that there were no misunderstandings or miscommunications. Overall, we were very satisfied with the workflow between our team and the team from Tru Performance, which contributed significantly to the project's success.

What did you find most impressive or unique about this company?

There were several things that we found most impressive or unique about Tru Performance:

• Expertise: One of the things that stood out to us was the depth of expertise that Tru Performance brought to the table. They had a deep understanding of marketing automation and lead generation and provided valuable insights and recommendations that helped us achieve our goals.
• Customized approach: We appreciated that Tru Performance took the time to understand our specific needs and challenges and tailored their approach to meet our unique requirements. This helped ensure we received a solution specifically designed to meet our needs.
• Professionalism: We were also impressed with the professionalism and dedication of the Tru Performance team. They were reliable, responsive, and always willing to go the extra mile to help us succeed.
• Results: What we found most impressive about Tru Performance was their ability to deliver results. Through their expertise, customized approach, and professionalism, they were able to help us overcome challenges and achieve our marketing automation and lead generation goals. Overall, we found Tru Performance to be a highly impressive and unique company that was able to deliver value and achieve results for our business.

Are there any areas for improvement or something they could have done differently?

Based on our experience with Tru Performance, we have yet to find any areas for improvement in their work. The team delivered high-quality results that met our expectations and helped us achieve our marketing automation and lead generation goals. We were particularly impressed with the expertise and customized approach of the Tru Performance team, which helped to ensure that we received a solution that was tailored to meet our unique needs and challenges.

The team was also professional, reliable, and dedicated, which helped to build trust and foster a positive working relationship. Overall, we were very satisfied with the work of Tru Performance and did not identify any areas for improvement. This is a testament to the team's high level of skill and commitment, and we would not hesitate to recommend them to others.

BACKGROUND

Please describe your company and your position there.

I’m the founder and managing director of a Software Company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tru Performance, and what were your goals?

At the time, we were a start-up and needed to find an efficient way to manage our monthly accounting process.

SOLUTION

How did you select this firm and what were the deciding factors?

We found them through one of the connections we have with other big companies. Once we talked to them over calls and in person, we knew that we are going in the right direction.

Describe the engagement and overall scope of work in detail, including the stages of the partnership and any software or documents used.

They oversaw our accounting processes and bookkeeping with minimal instruction, while we set up online processes and email addresses. We had a call once every month where one of their staff members would check in on us to see how things were going as well as coordinate the tax process with a local accountant.

Describe their billing or cost structure.

We invested $40,000 per year for two years straight.

How many resources from the firm's team worked with you, and what were their positions?

I occasionally engaged with the leaders at Tru Performance. But their managers did an excellent job to coordinate everything and inform us about each and every step they are planning to take.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the engagement or general feedback about the services?

Our bookkeeping was well-managed and we knew that because our accountants freed up time from us. We only provided them with the bare minimum (input) to do their job efficiently, but they did it so well that there wasn't a need for any input from us in return!

Describe their project management style, including communication tools and timeliness.

They were responsive, which was especially important because they worked remotely. Otherwise, the entire process could have been bogged down for too long. They consistently produced what we wanted and built up our confidence in them even more so than it already had before. We generally communicated via email and video calls with each other throughout this project due to their location being much further away from us, geographically speaking.

What did you find most impressive or unique about this company?

Outsourcing has become a common term in the fast-paced world of business. It is a way to manage your company's work, by hiring remote employees and delegating them as supervisors. Outsourcing live chat support services can be beneficial for companies because it frees up time they may use elsewhere more effectively than their own staff could do alone.

Are there any areas for improvement or something they could have done differently?

We think there isn't anything they need to improve.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a Business Process Outsourcing and Business Process Management company. We provide support to businesses who are having difficulty in managing their basic operations and are not able to focus on their core business due to that.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viram Labs: B2B Digital Marketing & Website Development Agency, and what were your goals?

Our team needed the assistance of Viram Labs to help us with the web development for our BPO Services. Our main goal was to reduce time and communication gaps between our experts and clients, so we worked out a set of steps that would allow each expert in our company to work systematically before communicating their findings back to clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We received a mail from Viram Labs, which was the initial point of contact between us. We knew that they had a good reputation for developing similar websites, so it wasn't too much trouble to get in touch with their team about what services they offered us.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our design template was so helpful that the Viram Labs team didn't have to waste time figuring out what we wanted, they just had to get creative. The end result? An excellent front-end design with a back-end process streamlined by the experts at Viram Labs!

How many people from the vendor's team worked with you, and what were their positions?

In our project, we were able to keep tabs on all of the work being done by both the main developer and the project manager. The guys kept in touch with us so that they could deliver exactly what we needed without missing any points.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website Viram Labs developed for our organization has been a great success. The front-end design looks sleek and intuitive too so that people can easily use it with ease. With it, we are now able to process twice as many patient consultations as before and this increase in efficiency is all thanks to Viram!

Describe their project management style, including communication tools and timeliness.

We had weekly discussions with our team to make sure we were up-to-date on ongoing work progress. We also wanted an update every day so that there would be no surprises when it came time for release. The team was always timely in all aspects, and they gave us exactly what we needed. They never came back empty-handed from a meeting or task list item.

What did you find most impressive or unique about this company?

Viram has been a fantastic partner for us. The transparency of the company is what we loved most about them, as they always ensured that every detail regarding our work with them and their industry's latest developments gets communicated to us so that we can stay up-to-date on things.

Are there any areas for improvement or something they could have done differently?

Viram has been a pleasure to work with. We have not found any kind of discomfort working together, which is why I think there are no areas for improvement in the future either.

BACKGROUND

Please describe your company and your position there.

We are an organization specializing in Trade & Commerce representing over 100 employees working toward the development of economics and businesses community through their many services - World Trading Services; Networking Invitees; Partnership Development Programs among others which have been implemented since 2009 to date exceeding 150 projects annually. After years of managing I.T and marketing, my new VP position has given me a chance to get involved in the events sector as well! As an event manager, it's been really interesting to see how different industries like hospitality work together with other sectors, like education, to make memorable experiences for attendees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viram Labs: Digital Marketing & Website Development Agency, and what were your goals?

We were tasked with designing a website for the students of our university who are coming from abroad. The goal is to help them get an idea of what they're in for before arriving and make it easier when they eventually do arrive at their new home. It's also important that we design something simple enough so anyone can figure out how to use it regardless if English isn't their first language or not!

SOLUTION

How did you select this vendor and what were the deciding factors?

It was an open bid for a website development mandate.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope was mainly Web Development. For the initial project, we needed a good UX to give us a better way to put information in front of the people that need it. The scope has evolved over time and they have won other open bids for projects with us not necessarily related to web development because their work is evolving too! Recently, they've been working on Digital Marketing and Social Media stuff which can really make or break any campaign so its great having them as an ally at these times

How many people from the vendor's team worked with you, and what were their positions?

They've been one of our best partners-ever, and we're really excited to keep working with them. Their team has made digital campaigns a breeze for us, and they've made it their mission to bring in fresh ideas every time!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This company is quite the relationship specialist. They were able to engage with a lot of partners and groups for our last campaign, which was an important part of how they helped us succeed. For this run, we needed something new, so what got them on board? Innovation!

Describe their project management style, including communication tools and timeliness.

Project managers are a lifesaver. They know exactly what they're doing and how to get things done, so you never have to worry about the quality of their work or whether it will be completed on time. You can't go wrong with them!

What did you find most impressive or unique about this company?

We've been working with them for a while now, and we really enjoy the fact that they always challenge our ideas, looking at it from different angles to make sure what we want is achievable. They're not afraid of telling us when something might be impossible or bad; even if it costs more money in the process. I'm pretty confident that they won't work on anything against their values (even though as long as you pay them).

Are there any areas for improvement or something they could have done differently?

I don’t think there is any improvement needed. My company and I are completely satisfied with the work Viram has done so far.

BACKGROUND

Please describe your company and your position there.

We are a leading Customer Experience organization helping businesses improve their performance through our wide range of Solutions. Our industry focus is with Financial Services, Insurance, Consulting & Services, and Information Technology businesses helping them prepare and prevent any disaster in their company's operations. We have experience running a global corporation all over the world! I work as the Vice President of Marketing, North America and overlook all Marketing Strategies for this region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Viram Labs: Digital Marketing & Website Development Agency, and what were your goals?

We hired Viram Labs to help us with a multi-channel marketing strategy across Social Media, Lead Generation, and Email Marketing Campaigns. We wanted to expand our Brand Presence, Increase our Website Traffic, and Nurture potential customers through personalized email messages.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Viram Labs on Google while looking for a reliable B2B Marketing Agency that can deliver immediate Results and ROI. After our initial conversation with their team, it was clear that they had the expertise and skill sets needed to drive the desired outcomes we had defined.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Email Marketing: Nurture our database. Steps taken by the team at Viram Labs include: Database Segmentation & Enrichment, Creating Digital Assets, Landing Pages, Email Templates, and Setting up Automations & Workflows.

Lead Generation: Helped us to create an outreach strategy on LinkedIn, through which targeted messages were sent to our Ideal Customer Profiles, and set appointments for our sales team. In addition to that, they were able to help us engage with these prospects through our email marketing channel as well.

Social Media: Their team helped us by creating posts that positioned us as thought leaders in the space, and drove engagement, reach, and website traffic through our company pages. Some of the posts they created included Educational Content, promoting our Client Testimonials, Employee Engagement Posts, Sales Messages, Infographics, etc. which resonated really well with our audience and followers.

How many resources from the vendor's team worked with you, and what were their positions?

It was so amazing to see all of the social media, Email marketing and lead generation team working on our social media ad campaigns. The company’s head was involved in all of our interaction calls and kept an eye on every action performed. Their marketing manager helped us understand every step they took.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our brand only got more and more popular, mainly on LinkedIn. Also, the retargeting worked like magic for our brand. The most important outcome was that businesses now trust us with their plans. My LinkedIn’s Connections acceptance rate went from 10% to 45% within a month’s time. Response rate from possible prospects increased by 20% by filtering target audience and setting up unique messaging cadence for prompt responses. The Average Email Open Rate was 35% and the response rate was 12-14%, which, I personally think, is just outstanding.

How effective was the workflow between your team and theirs?

The workflow was great. We used to have a meeting on Mondays and Thursdays. The company CEO, and the Digital Marketing Manager would be on every call apart from the people working on our project.

What did you find most impressive or unique about this company?

The first thing that comes to my mind is their clear communication, which is not often seen in bigger B2B Companies. They were very clear to showcase all the changes they made in the social media and Email campaigns and how their changes are affecting the results.

Are there any areas for improvement or something they could have done differently?

We are very happy with the results we got over this period. I don’t think there are any weak points in their overall service, and we would highly recommend it to anybody looking for a good B2B Digital Marketing Agency.