Skylane Solutions

BACKGROUND

Please describe your company and position.

I am the CEO of PatronPay.us

Describe what your company does in a single sentence.

we make a super portable Android based credit card terminal,

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skylane Solutions to accomplish?

• We hired the team to provide SEO outsourcing and paid advertising management, focusing on improving PatronPay’s visibility within the U.S. payment technology market. The objective was to increase organic leads, enhance keyword rankings for payment-related searches, and scale conversions through Google Ads and social media marketing while maintaining strong brand consistency.

SOLUTION

How did you find Skylane Solutions?

Online Search

Why did you select Skylane Solutions over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Skylane Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved a complete revamp of our online marketing approach, combining white-label SEO with paid media optimization. Search Engine Optimization (SEO) Performed a detailed technical and on-page SEO audit to identify issues impacting visibility. Optimized meta tags, page titles, and product descriptions to target keywords related to payment systems, credit card readers, and mobile processing. Enhanced local SEO targeting to improve ranking for “POS solutions near me” and related searches. Implemented structured schema markup for services and reviews. Developed SEO-driven blog content highlighting comparisons between payment technologies and trends in cashless transactions. Google Ads & Paid Media Set up search and display ad campaigns for hardware and software packages. Implemented conversion tracking to measure performance across multiple channels. Managed retargeting campaigns for users who viewed pricing and product demo pages. Adjusted keyword bids weekly based on performance metrics to improve ROI. Social Media Marketing Created LinkedIn and Facebook campaigns focused on B2B awareness and product demonstrations. Designed short-form videos showcasing device features and quick setup tutorials. Aligned organic posts with paid campaigns to maximize engagement. White Label Partnership Worked in full collaboration with the agency’s internal marketing team under their white-label setup. Provided branded monthly analytics reports, keyword ranking summaries, and ad spend breakdowns. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic website traffic grew consistently month over month, with a noticeable increase in inquiries for product demos. The Google Ads campaigns achieved a higher click-through rate and a reduced cost per lead. Local rankings for relevant transactional keywords also improved significantly, contributing to higher overall conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management approach was efficient and well-organized. They provided clear timelines, milestone updates, and performance summaries. Communication through regular virtual meetings kept all stakeholders aligned, and they were quick to respond to optimization requests and data analysis discussions

What was your primary form of communication with Skylane Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their strategic combination of technical SEO and paid campaign insights, which allowed them to balance organic and paid growth effectively. Their ability to translate complex data into actionable recommendations made collaboration easy and impactful.

Are there any areas for improvement or something Skylane Solutions could have done differently?

The only improvement would be expanding the social ad testing scope to include emerging platforms for more diversified traffic sources.

BACKGROUND

Please describe your company and position.

I am the CEO of VIZQ Technologies

Describe what your company does in a single sentence.

VIZQ leverages AI and data-driven insights to deliver evidence-based speech therapy in immersive VR environments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skylane Solutions to accomplish?

• We engaged the team to support us with both mobile app development and website development. The main goal was to build a reliable platform where we could extend our patented speech therapy solutions into a digital ecosystem that is easy to use, scalable, and accessible for both therapists and parents.

SOLUTION

How did you find Skylane Solutions?

Online Search

Why did you select Skylane Solutions over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Skylane Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was extensive and included multiple phases: 
1. Mobile Application Development 

• Designed and developed a cross-platform mobile application that integrates with immersive VR environments. 
• Built interactive therapy modules tailored for children with autism, speech delays, and other cognitive challenges. 
• Integrated secure video consultation features to allow licensed SLPs to connect with patients remotely. 
• Developed progress tracking dashboards for therapists and caregivers.        

2. Website Development 

• Designed a modern, responsive website to present our services, research background, and platform details clearly. 
• Implemented a content management system (CMS) for easy updates to blogs, therapy resources, and product details. 
• Created secure login areas for therapists, parents, and administrators. Added analytics tracking to monitor engagement and site performance.       

3. Backend & Integrations 

• Developed APIs to connect the mobile app with the website and VR modules. 
• Integrated payment gateways for subscription management. 
• Implemented HIPAA-compliant data storage and user authentication.       

4. Quality Assurance & Support 

• Conducted detailed testing across devices and browsers. 
• Provided ongoing support and maintenance to ensure smooth performance. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successfully launched both the mobile app and website within the agreed timeline.
• Increased accessibility for licensed SLPs to connect with more patients virtually.
• Achieved positive feedback from initial users about the ease of navigation and effectiveness of therapy modules.
• Improved brand visibility and trust with a professional web presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team followed a clear project management process, providing weekly updates and milestones. Deliverables were consistently on time, and they quickly adapted to changes in requirements. Communication was handled through virtual meetings and messaging apps, making collaboration smooth.

What was your primary form of communication with Skylane Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their ability to handle both technical complexity (VR integrations, secure data management) and user experience design with equal efficiency. Their attention to detail in ensuring accessibility for children and caregivers stood out.

Are there any areas for improvement or something Skylane Solutions could have done differently?

More design variations and creative UI options at the early stage would have been helpful. This would have allowed us to visualize different user flows before finalizing.