Shyft Stack

BACKGROUND

Please describe your company and position.

I am the CEO of ESLLA

Describe what your company does in a single sentence.

Founded by longtime friends Charlotte Wienckoski & Leigh Dorough, ESLLA is a cutting edge luxury handbag brand rooted in sustainability with an unwavering commitment to transparency, conscientiousness, and ethics. Drawing upon a shared interest in both business and fashion, Wienckoski and Dorough knew they wanted to push the boundaries to develop something truly innovative and special. However, it wasn’t until learning about the horrors of the leather industry that Wienckoski brought the idea of sustainable and ethically sourced vegan leather to Dorough. Having been a vegetarian since college, Dorough was immediately on board. Sourcing only the finest vegan and organic materials currently available, ESLLA handbags offer a strategically savvy solution to both the harmful fast fashion and leather industries with a look and feel that is equal parts gorgeous and surprisingly similar to that of actual leather. Short for Ethically Sustainable Luxury Leather Alternatives, ESLLA offers conscientious consumers the ability to indulge in timeless, eye-catching silhouettes that offer a high-end look and feel… all without the guilt of contributing to a carbon footprint, animal cruelty, and poor working conditions found in the leather and fast fashion industries. Beautiful from the inside out, ESLLA handbags elevate any look instantly while simultaneously helping to make our planet that much kinder, cleaner, and healthier.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Noor Ahmed E-commerce Solutions to accomplish?

• Custom Shopify Website Development

SOLUTION

How did you find Noor Ahmed E-commerce Solutions?

• Online Search
• Fiverr

Why did you select Noor Ahmed E-commerce Solutions over others?

• High ratings
• Company values aligned
• Fiverr Choice

How many teammates from Noor Ahmed E-commerce Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work

 The project involved a complete custom Shopify website redesign focused on enhancing the brand's digital presence, improving user experience, and increasing conversion opportunities. The scope included strategic design, custom Shopify development, mobile optimization, content migration, and performance-focused enhancements to create a modern and scalable ecommerce storefront.

Key Deliverables Complete custom Shopify storefront redesign aligned with the brand identity and visual guidelines.

Mobile-first responsive design optimized for desktop, tablet, and mobile devices. Custom Shopify theme development and front-end customization.

Enhanced product page layouts with improved product presentation and user engagement features. Advanced collection page filtering and navigation functionality. Custom dynamic content sections for greater flexibility and content management.

Optimization of website structure, navigation, and user journey for improved conversions. Migration and organization of product data, collections, blog posts, and informational content. Typography, color palette, and visual design enhancements to create a modern shopping experience.

Quality assurance testing across multiple devices and browsers. Performance optimization and final deployment of the redesigned Shopify store. 

The final deliverable was a fully optimized, conversion-focused Shopify website that effectively communicates the brand story, improves customer engagement, and provides a seamless shopping experience across all devices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes

Successfully launched a fully redesigned Shopify storefront aligned with the brand identity and business objectives.

Achieved 100% mobile responsiveness across desktop, tablet, and mobile devices. Improved website navigation and user experience through a streamlined site structure and intuitive customer journey.

Enhanced product and collection pages with custom functionality to improve product discovery and engagement. Successfully migrated and organized all existing products, blog content, and website pages without data loss.

Established a consistent brand presence through updated design elements, typography, and content structure. Implemented conversion-focused layouts and features designed to support customer engagement and sales growth.

Delivered a scalable and easy-to-manage Shopify store that supports future business expansion and marketing initiatives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Noor Ahmed Ecommerce Solutions demonstrated strong project management throughout the engagement, maintaining clear communication, providing regular progress updates, and ensuring all project milestones were completed on schedule.

 Deliverables were consistently provided on time, and any feedback or change requests were addressed promptly and professionally. The team was highly responsive to our needs, offering practical solutions, maintaining transparency throughout the development process, and ensuring the final website aligned with our business goals and expectations.

What was your primary form of communication with Noor Ahmed E-commerce Solutions?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us was Noor Ahmed E-commerce Solutions' ability to combine creative design with technical expertise.

Their deep understanding of ecommerce best practices, attention to detail, and commitment to aligning the website with our brand identity resulted in a highly customized and conversion-focused solution. 

Their proactive communication, responsiveness, and dedication to delivering quality work made the entire process smooth and efficient. We have worked with him for over two years on multiple tasks and he has exceeded our expectations every single time. Reach out to him for any development needs I promise you will not be disappointed.!!

Are there any areas for improvement or something Noor Ahmed E-commerce Solutions could have done differently?

Overall, we were very satisfied with the quality of work and the project outcome.

While there are no major areas for improvement, providing more detailed post-launch training and documentation for managing advanced Shopify features could further enhance the client experience.

 Aside from that, the project was executed professionally, delivered on time, and met all expectations.