Salt Marketing

BACKGROUND

Please describe your company and position.

I am the Manager of Forti Accountants

Describe what your company does in a single sentence.

Accountancy Firm 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Salt Marketing to accomplish?

• Google Marketing
• Webiste Development
• API Development
• Branding
• Social Media Marketing

SOLUTION

How did you find Salt Marketing?

Referral

Why did you select Salt Marketing over others?

• High ratings
• Pricing fit our budget
• Company values aligned
• Experties

How many teammates from Salt Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Salt Marketing helped us build our brand from scratch, with content creation, branding, logo design, and website development— all the tasks looked after by the team. We are absolutely thrilled with how our website turned out—it looks fantastic, and our branding truly stands out. 
Salt's team is now managing our marketing efforts, and their approach is not only easy to understand but also impressively transparent in their reporting. We highly recommend Salt Marketing to anyone looking to grow their online presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our collaboration with Forti include:

• Brand Establishment: We successfully built a complete visual and digital identity, including logo design, brand tone, and consistent visual assets that now serve as the foundation for Forti's online and offline presence.
• Website Development: We delivered a modern, responsive website optimised for both SEO and user experience. 

Since launch:

• Website traffic has increased steadily month-over-month.
• The bounce rate has reduced by over 30%, indicating improved user engagement.
• Conversion actions (such as company name checks and contact form submissions) have shown clear upward trends.

Content and Marketing Management: With ongoing content creation and campaign management:

• Forti is now ranking on Google for over 15 targeted keywords related to company formation services.
• Our AI-powered dashboard provides real-time visibility into campaign performance, with transparent monthly reporting on traffic, leads, and engagement metrics.
• Lead Generation: Early campaigns have already begun delivering qualified leads through Google Ads and organic search, with a cost per lead that aligns with the forecasted targets.
• We’re proud of the results so far and are confident in continuing to build momentum for Forti's growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Salt Marketing’s project management has been excellent throughout our engagement.

• Timely Delivery: Every milestone—from branding and logo creation to website development—was delivered on time and as promised. The team worked to clearly defined timelines and kept us informed at every stage.
• Responsiveness: They were highly responsive to our needs. Whether it was a change in design direction, urgent content updates, or clarification on marketing strategy, Salt’s team was always quick to respond and willing to adapt.
• Clear Communication: Their communication was consistent and proactive. We had regular check-ins and received updates without needing to chase, which gave us great confidence in the process.
• Client-Focused Approach: What stood out most was their ability to listen. They understood our goals and translated them into practical, effective solutions. Their transparency and structured project flow made it easy for us to stay aligned.

What was your primary form of communication with Salt Marketing?

In-Person Meeting

What did you find most impressive or unique about this company?

• Holistic Expertise: From branding and design to website development and ongoing marketing, they offered a complete solution. We didn’t need to coordinate with multiple vendors—Salt handled everything seamlessly under one roof.
• Transparent Reporting: Their AI-powered reporting dashboard is a standout feature. We always know how our campaigns are performing in real time, which builds a strong sense of trust and accountability.
• Genuine Partnership: Salt didn’t just treat us as another client—they genuinely cared about our business. Their team took the time to understand our vision, offered honest advice, and were as invested in our success as we were.
• Clear, Jargon-Free Communication: In a field that can often feel technical or overwhelming, their communication was refreshingly straightforward. We always felt informed and confident in the direction being taken.

Are there any areas for improvement or something Salt Marketing could have done differently?

As our company grows we will find out, but we are very happy with whatever we have got so far.