SalesSource

BACKGROUND

Please describe your company and your position there.

Miele Netherlands. Online campaign manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesSource, and what were your goals?

We needed SalesSource to help us with our digital marketing strategy and marketing automation projects. More specifically, we needed them to conduct a digital marketing analysis that would help us assess where we stand and how to move on from there, creating a digital marketing strategy. Overall, our main objective was to improve our online sales and set the foundations and clear structure for all of our future digital marketing campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were already familiar with some of SalesSource's team members, so we knew what we could expect from them from the get-go. All we needed to do at this point was to schedule calls where we could introduce them to our team and craft a mini-strategy to start the project more confidently.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our work process contained a few strategy sessions where we assessed campaign objectives and what steps we should take. We laid out a detailed plan for each step there is to be made and set the time frame for it. We analyzed different target groups (both B2B and B2C) to assess what we need to do and offer to our customers for maximum results. To plan and execute the campaign in the best possible way we used a Miro board.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with four people from their team: the Managing director, Strategy manager, Content Writer, and Digital marketing campaign manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We cannot share the detailed outcome of the campaign as we're currently gathering data from all departments. However, we already felt the impact of the strategy SalesSource provided, and all we can say is: brilliant.

How effective was the workflow between your team and theirs?

We can say that working with SalesSource's team was very easy. Everything, from communication to execution was smooth, and we felt very confident that we choose the right vendor for this job. We particularly liked the regular feedback rounds we had with them, which allowed us to have a clear overview of the progress. Also, we appreciated the fact they took the time to meet us in person, which made us even more sure of their desire and motivation to get the job done right.

What did you find most impressive or unique about this company?

We are really in awe of the depth of their knowledge, the ability to ask difficult questions, take time to achieve better results, and focus on quality rather than quantity and short-term success.

Are there any areas for improvement or something they could have done differently?

We cannot make any remarks on how they should improve, as we were really happy with the way the project ran from beginning to end.

BACKGROUND

Please describe your company and your position there.

Owner of design firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesSource?

We worked with SalesSource to develop a new customer acquisition and marketing strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

SaleSource was able to take complex processes and simplify them to their essential components.

Describe the project in detail and walk through their service package.

We worked with SalesSource to consolidate our technology stack, which was all over the place, and streamline our processes.

How many resources from the vendor's team worked with you, and what were their positions?

Their Director of Strategy helped us build the strategy, bringing in additional resources as necessary.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to increase our number of new leads, hone our pitch, and increase our conversion rate. We were simultaneously able to reduce the time we spend acquiring customers — which means more time billing!

How effective was the workflow between your team and theirs?

Great.

What did you find most impressive or unique about this company?

Simplifying complexity. Building clean, automated customer acquisition strategies and implementing marketing strategies.

Are there any areas for improvement or something they could have done differently?

More on us than on them — some of our processes are antiquated, but changing would be too painful. Too locked in, at this point. We had to work with them to figure out how to segment out what to optimize and what to leave alone.

BACKGROUND

Please describe your company and your position there.

CEO of a fast growing performance marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesSource?

We worked with SalesSource to implement our outbound B2B sales and marketing activities to connect to a wider audience of companies in the mobile and digital marketing space.

SOLUTION

How did you select this vendor?

I had great experience with Justin from Salessource years ago when he pitched others companies projects to me and I remembered him when I was looking for a sales and marketing specialist to win new clients for my own company.

Describe the scope of their work in detail.

SalesSource helped us maintain our CRM system and update leads, including having sales meetings and conversations with prospective clients. The service also included cold outreach to suitable leads through email and linkedin.

What was the team composition?

Justin from Salessource and some internal resources to support his work, mainly designers or copywriters.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were really pleased with working with them and would recommend them to other companies looking to boost their B2B sales activity.

How effective was the workflow between your team and theirs?

Highly effective. Salessource always understood our requirements and ideas and was able to adapt quickly to changes. Also they provided external resources when needed (eg. web developers) and always found a solution.

What did you find most impressive about this company?

Flexibility and responsiveness.

Is there any area for improvement or anything that could have been done differently?

Potentially build up more expertise in CRM and marketing automation.