Profit Mill

BACKGROUND

Introduce your business and what you do there.

We create iPad and Mac software for litigation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Profit Mill?

We needed help getting successful ads going in Google, the Apple App Store, LinkedIn, and Bing.

SOLUTION

What was the scope of their involvement?

Profit Mill has assisted us with the tech, strategy, keyword audit, and much more. The team has stood up advertising accounts, created target audiences, created campaigns, and monitored ROI. Profit Mill has created awareness campaigns, thought leadership campaigns, and product feature campaigns.

What is the team composition?

We work with two teammates from Profit Mill, and handpicked outside consultants.

How did you come to work with Profit Mill?

Peter and Profit Mill were recommended by a guest on a podcast that I had listened to. Peter and Profit Mill were the perfect fit in terms of capability. After our first meeting, we engaged Profit Mill because of Peter's clear expertise, work ethic, honesty, and passion for his company.

What is the status of this engagement?

We started working with Profit Mill in March 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Profit Mill has delivered effective ad campaigns and increased engagements. We're still working on setting up a new app for ROI tracking.

How did Profit Mill perform from a project management standpoint?

Profit Mill is always responsive and on time. We communicate via Slack and weekly meetings.

What did you find most impressive about them?

I'm impressed by Peter's ability to understand a unique business and find a way to make it engaging in an ad campaign.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the CEO of Jungle

Describe what your company does in a single sentence.

Jungle is an AI learning platform that is making effective learning easy and fun for 1M+ students. Jungle uses AI to transform any content (PDFs, word docs, youtube videos, etc.) into a gamified learning experience with practice questions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Profit Mill to accomplish?

• run Google Ads with 70%+ ROAS and scale it

SOLUTION

How did you find Profit Mill?

Referral

Why did you select Profit Mill over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Profit Mill were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

run Google Ads campaigns and check on their performance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

scaled google ads to 5 figure with close to 70% ROAS (excluding branded), which was a great outcome overall

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were timely and responsive the majority of the time.

What was your primary form of communication with Profit Mill?

Virtual Meeting

What did you find most impressive or unique about this company?

how well Peter undestands Google Ads in & out, and the number of creative ideas around experiments we could continue to run

Are there any areas for improvement or something Profit Mill could have done differently?

there are times where they could have been better accountability / ownership over results & times where communication could have been more timely