Profit Mill

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing at Fine Tune, a company that helps organizations reduce and control indirect services spending, such as energy, facilities, and waste. We leverage category expertise and a data platform to ensure ongoing savings and supplier competitiveness.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Profit Mill?

We needed Profit Mill to restart our Google Ads program, which was running in the background with little innovation. We decided to take a more strategic approach and invest more to move the needle.Additionally, we needed Profit Mill to bring new ideas and approaches to our LinkedIn marketing program.

SOLUTION

What was the scope of their involvement?

Profit Mill has completely overhauled our keywords, campaigns, ads, and formats.

What is the team composition?

We work with 2–5 teammates from Profit Mill.

How did you come to work with Profit Mill?

We found Profit Mill through an online search. We chose them over other options because they offered good value for the cost.

What is the status of this engagement?

We started working with Profit Mill in April 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Profit Mill's data shows that we're targeting the right audience. Since the campaign was fully executed and live, our efforts have turned into three new Fine Tune clients, which is great.Moreover, we're playing the long game and showing that we're driving credibility and influence in the market with our consistent visible brand. I see the data and the direct line from campaigns to contacting Fine Tune to closed business.

How did Profit Mill perform from a project management standpoint?

Profit Mill delivers on time. We communicate through virtual meetings.

What did you find most impressive about them?

I like working directly with Peter (Founder & CEO).

Are there any areas they could improve?

Profit Mill is growing fast, so sometimes communication can suffer with a lean internal team.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of marketing at ForVentures, an early-stage fund and accelerator supporting B2B SaaS startups with funding, mentorship, programming, and a strong founder community to help them grow and succeed.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Profit Mill?

We needed to drive more early-stage founders to our website and have them pitch their company to us for investment.

SOLUTION

What was the scope of their involvement?

Profit Mill is creating our customer acquisition strategy from scratch. The team has been working on our creative assets, messaging, and landing page optimization to generate leads efficiently through paid ads. Profit Mill takes a comprehensive approach to paid ads because, without all other aspects of marketing working well, we won't get the results we're looking for.

Profit Mill's work includes keyword research, recommendations for targeting, setting up our Google Ads account, and optimizing everything. The team also provides recommendations, actions those recommendations, adjusts our ad spend, sets up offline conversion tracking, and delivers weekly and monthly reports.

What is the team composition?

We work with one dedicated resource.

How did you come to work with Profit Mill?

We found Profit Mill through a referral. The team's depth of knowledge showed during our first call, which made things super clear. I felt like we were already in good hands.

What is the status of this engagement?

We started working together in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure the success of our engagement with Profit Mill through the number of pitch submissions we receive. We also look at the number of clicks, PPC, and CTR.

How did Profit Mill perform from a project management standpoint?

Profit Mill's project management is amazing. The team delivers on time and responds well to our needs.

What did you find most impressive about them?

We're impressed with Profit Mill's depth of knowledge, the time they spend with our team, and their dedication to our success.

Are there any areas they could improve?

No, there's nothing I can come up with.

BACKGROUND

Please describe your company and position.

I am the Head of Growth & Marketing of RunPod

Describe what your company does in a single sentence.

RunPod is a GPU cloud platform for AI developers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Profit Mill to accomplish?

• Optimize our ad strategy
• Implement better conversion tracking
• Increase the breadth of our campaigns

SOLUTION

How did you find Profit Mill?

Referral

Why did you select Profit Mill over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Profit Mill were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Thoroughly reviewed and optimized our existing campaigns
• Uncovered valuable new keyword opportunities we hadn't considered
• Implemented proper conversion tracking to accurately measure results
• Restructured our ad groups for better performance
• Provided strategic recommendations based on data analysis
• Connected us with analytics specialists when we encountered technical issues
• Delivered regular performance reports with actionable insights

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successfully scaled monthly ad spend from initial budget to hundreds of thousands of dollars while maintaining target CAC (Customer Acquisition Cost)
• Achieved consistent ROAS (Return on Ad Spend) targets even as campaign scale increased significantly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Proactively identified potential roadblocks and presented solutions before they became issues
• Showed remarkable flexibility when our priorities shifted, quickly adapting the campaign strategy without disruption
• Set realistic expectations from the start and consistently met or exceeded them
• Provided detailed documentation for all implemented changes and optimizations
• Created a collaborative environment that made us feel like partners rather than just clients
• Scheduled regular check-in calls to ensure alignment and provide opportunities for questions or concerns

What was your primary form of communication with Profit Mill?

Virtual Meeting

What did you find most impressive or unique about this company?

• Their rare combination of technical expertise and strategic thinking - unlike many agencies that excel at only one aspect
• Peter's ability to translate complex analytics data into actionable business insights that actually impacted our bottom line
• Their commitment to education - they didn't just implement solutions but ensured we understood the "why" behind each strategy
• The extensive network of specialists they maintain, allowing them to quickly bring in experts for specific challenges rather than struggling with issues outside their wheelhouse
• Their genuine interest in our business goals beyond just ad performance metrics - they took time to understand our overall business model and growth objectives
• The data-driven approach to decision making, backing every recommendation with concrete performance indicators
• Their transparency about what was working and what wasn't, never hiding underperforming initiatives
• The seamless integration with our internal team, functioning more as partners than vendors
• Their ability to explain complex technical concepts in accessible language that our entire team could understand
• The proactive approach to identifying new opportunities rather than just maintaining existing campaigns

Are there any areas for improvement or something Profit Mill could have done differently?

• While typically responsive, there were occasions when faster reply times would have been beneficial for time-sensitive decisions or urgent adjustments needed for our campaigns.
• Peter initially struggled to fully grasp the complexities of our developer-focused product, which created some friction in the early stages of our partnership. This learning curve meant that some initial campaign messaging wasn't as technically precise as our developer audience expects.

BACKGROUND

Please describe your company and position.

I am the CEO of Resimate

Describe what your company does in a single sentence.

Resimate helps homeowners buy and install modular backyard homes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Profit Mill to accomplish?

• Increase lead generation

SOLUTION

How did you find Profit Mill?

Referral

Why did you select Profit Mill over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Profit Mill were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Comprehensive Paid Ads Management with 3 Profit Mill team members;

- Campaign set-up & launch

- Assistance with creative

- Optimization

- Miscellaneous conversion tracking & CRM support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CPC lowered; Conversion from paid ads increased

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they always delivered items on time, and if there was a delay, they were proactive in their communication. Overall, we felt the team was very responsive to our needs!

What was your primary form of communication with Profit Mill?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The entire team was very professional, yet extremely personable and enjoyable to speak with! It is unique because sometimes you can get lost in a sea of paid ads, but they always kept things very grounded & relatable. 

Are there any areas for improvement or something Profit Mill could have done differently?

Truthfully, no. I think they executed things fairly well! My only thought was maybe being a bit more directive at the outset, rather than relying on our previous ads to drive the campaigns. 

BACKGROUND

Introduce your business and what you do there.

I worked with Profit Mill as the director of PMM and demand generation at an AI-powered search infrastructure for enterprises. We deliver real-time, accurate, and citation-backed answers through intelligent agents and proprietary web indices that integrate public and domain-specific data.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Profit Mill?

We needed help launching and optimizing our Google Ads.

SOLUTION

What was the scope of their involvement?

Profit Mill has revamped our Google Ads campaign to lower our CAC. The team has helped restructure our campaigns, provide creative recommendations, and handle ongoing management.

What is the team composition?

We’ve worked with 2–5 teammates from Profit Mill.

How did you come to work with Profit Mill?

Someone referred Profit Mill to me. I chose them over other options because their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working with Profit Mill in July 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Profit Mill’s work has resulted in a 55% decrease in our cost per lead and a 500% increase in our lead volume.

How did Profit Mill perform from a project management standpoint?

Profit Mill’s project management is good; they deliver on time. We communicate via virtual meetings and email or messaging apps.

What did you find most impressive about them?

Profit Mill’s expertise in search is impressive.

Are there any areas they could improve?

There are some gaps in attribution and tracking.

BACKGROUND

Introduce your business and what you do there.

Co-founder of B2B SaaS platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Profit Mill?

We wanted to better manage our Google Ads spend. I was doing it myself previously and knew that I couldn’t dedicate the time nor did I really have the expertise to get it right. I wanted to ensure our budget was used appropriately and have a team to rely on for questions and best practices.

SOLUTION

What was the scope of their involvement?

Profit Mill has reviewed our current Google Ads campaigns. They’ve helped us revamp our campaigns and, most importantly, ensure that tracking was set up properly. The campaign revamp has involved reviewing keywords, demographics, brand keywords, and competitor analysis.

What is the team composition?

We’ve worked with a few people from Profit Mill.

How did you come to work with Profit Mill?

Profit Mill was referred to me.

What is the status of this engagement?

We started working with Profit Mill in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Profit Mill has helped us save money on Google Ads by properly fixing our brand search campaigns. They’ve also helped us get ROI on competitor bidding. We’ve achieved a positive ROI in only a couple of months.

How did Profit Mill perform from a project management standpoint?

They delivered on time and offered help and guidance.

What did you find most impressive about them?

Profit Mill has worked with B2B SaaS companies. We’ve worked directly with the founder, and the person they’ve assigned to us is also very knowledgeable. They’re also good at communicating with us and are timely.

Are there any areas they could improve?

Nothing i can think of

BACKGROUND

Please describe your company and position.

I am an executive at Social WiFi

Describe what your company does in a single sentence.

WiFi Marketing suppliers around the world

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Profit Mill to accomplish?

• Lead Generation
• Website Trial Sign Ups

SOLUTION

How did you find Profit Mill?

Cold Email

Why did you select Profit Mill over others?

• Pricing fit our budget
• They mentioned the right things

How many teammates from Profit Mill were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to get started with a Google Ad strategy to drive leads for our sales team. A variety of methods were explored to get contact requests and online sign ups to access the service. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An increase in quality leads for the sales team. We have to focus in on contact requests over sign ups as that was where the quality was. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were a responsive team when things were asked of them, and provided professional communication

What was your primary form of communication with Profit Mill?

Virtual Meeting

What did you find most impressive or unique about this company?

As users of Posthog, we were hooked by their ability to use data there to support ad campaigns. 

Are there any areas for improvement or something Profit Mill could have done differently?

More proactivity in analysing the outcomes and adjusting ad targeting and spend quicker 

BACKGROUND

Please describe your company and position.

I am the EVP of Growth of dromo.io

Describe what your company does in a single sentence.

Dromo is a developer-friendly data onboarding platform that lets businesses build powerful, fully customizable CSV import experiences in minutes instead of weeks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Profit Mill to accomplish?

• Improve our paid ads motion

SOLUTION

How did you find Profit Mill?

Online Search

Why did you select Profit Mill over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Profit Mill were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ProfitMill manages, presents strategy, executes on all of our paid search/ads motion. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Decrease cost per lead - increased impression share - optimized for key search terms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ProfitMill is always on time and responsive when needed. 

What was your primary form of communication with Profit Mill?

Virtual Meeting

What did you find most impressive or unique about this company?

Profit Mill's extensive background and experience within this field are remarkable.

Are there any areas for improvement or something Profit Mill could have done differently?

n/a

BACKGROUND

Introduce your business and what you do there.

We create iPad and Mac software for litigation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Profit Mill?

We needed help getting successful ads going in Google, the Apple App Store, LinkedIn, and Bing.

SOLUTION

What was the scope of their involvement?

Profit Mill has assisted us with the tech, strategy, keyword audit, and much more. The team has stood up advertising accounts, created target audiences, created campaigns, and monitored ROI. Profit Mill has created awareness campaigns, thought leadership campaigns, and product feature campaigns.

What is the team composition?

We work with two teammates from Profit Mill, and handpicked outside consultants.

How did you come to work with Profit Mill?

Peter and Profit Mill were recommended by a guest on a podcast that I had listened to. Peter and Profit Mill were the perfect fit in terms of capability. After our first meeting, we engaged Profit Mill because of Peter's clear expertise, work ethic, honesty, and passion for his company.

What is the status of this engagement?

We started working with Profit Mill in March 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Profit Mill has delivered effective ad campaigns and increased engagements. We're still working on setting up a new app for ROI tracking.

How did Profit Mill perform from a project management standpoint?

Profit Mill is always responsive and on time. We communicate via Slack and weekly meetings.

What did you find most impressive about them?

I'm impressed by Peter's ability to understand a unique business and find a way to make it engaging in an ad campaign.

Are there any areas they could improve?

I don't think there's anything they can improve on.