PBJ Marketing

BACKGROUND

Please describe your company and position.

I am the Sales Manager of (a/an) Manufacturing

Describe what your company does in a single sentence.

We are a Custom Furniture manufacturing company located in El paso, TX.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PBJ Marketing to accomplish?

• Our Custom Furniture manufacturing company wanted to increase our online sales through effective PPC advertising campaigns.

SOLUTION

How did you find PBJ Marketing?

Referral, Clutch Site

Why did you select PBJ Marketing over others?

• High ratings
• Pricing first our budget
• Referred to me

What was the size of PBJ Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PBJ Marketing took care of the Campaign Strategy, Keyword Research, Ad Creation, Ongoing Optimization and Analysis and other PPC related tasks.

Key Deliverables were:

• A comprehensive PPC campaign strategy
• A list of high-traffic, relevant search terms
• Engaging ad copy and visual assets
• Optimized landing pages
• Campaign optimization and analysis
• Regular reporting and analysis to track campaign progress and results.

Overall, PBJ Marketing provided a full suite of PPC advertising services from initial strategy development to ongoing optimization and analysis. And we are extremely happy with the results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Lower Cost Per Click
• Higher ROI
• Improved Conversion Rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Based on my experience, they are highly responsive and deliver items on time. They maintained strong communication with their clients throughout the PPC campaign, ensuring that their needs are met, and any concerns are addressed promptly. Their project management process is designed to be highly collaborative, with regular check-ins and updates to keep clients informed of progress and results.

They are also quick to respond to any questions or feedback from us and are always willing to make adjustments to their approach as needed to ensure that our goals are met. Overall, PBJ Marketing's project management is highly responsive, collaborative, and focused on delivering high-quality results on time. Happy with their service.

Due to lack of funds, our campaigns on hold right now. We will be resuming the project with them once the things are settled down.

What was your primary form of communication with PBJ Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

PBJ Marketing does not rely on a one-size-fits-all approach to PPC advertising. Instead, they work closely with each client to develop customized strategies that are tailored to their specific business goals and target audience. I think PBJ Marketing has a team of experienced professionals with diverse backgrounds and expertise in various aspects of digital marketing.

This allows them to provide a wide range of services beyond PPC advertising, including SEO, content marketing, and social media marketing, among others. That is why we will be using their service for our website redesign project as well.

Are there any areas for improvement or something PBJ Marketing could have done differently?

It will be great if they add more advanced targeting techniques. It is just my suggestion though. Overall, I am super happy with their service.

BACKGROUND

Please describe your company and position.

I am the Marketing and Sales Manager of (a/an) Energy & natural resources

Describe what your company does in a single sentence.

We are a local solar systems installation company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PBJ Marketing to accomplish?

• Increasing website traffic
• Generating more leads

SOLUTION

How did you find PBJ Marketing?

Clutch Site

Why did you select PBJ Marketing over others?

• High ratings
• Pricing first our budget
• Good value for cost

What was the size of PBJ Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired PBJ marketing to do:

• Keyword research
• Campaign setup
• Ad creation
• Landing page optimization
• Conversion tracking and other PPC-related tasks

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Click-Through Rate
• Improved Cost per Click
• Improved Conversion Rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PBJ Marketing have maintained regular communication with us to ensure that everyone was on the same page regarding the project's goals and progress. They have established clear timelines and milestones for the project. PBJ Marketing have used project management tools to track the project's progress and ensure that everything was delivered on time. They have been flexible and responsive to our needs, adapting to changes in priorities or scope and addressing any concerns promptly.

What was your primary form of communication with PBJ Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They demonstrated a high level of expertise and knowledge in PPC advertising, including advanced techniques and strategies for maximizing ROI. They have been communicative and transparent throughout the project, keeping us informed of progress and any changes to the scope of work.

Are there any areas for improvement or something PBJ Marketing could have done differently?

Nothing I can think of. Overall, we are extremely happy with their service.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager of a custom cabinetry manufacturing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

We hired PBJ Marketing for PPC services to promote our cabinetry company's products and services. Our main goal was to increase leads and sales for our business.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found PBJ Marketing through the Clutch directory, and we were impressed by their client reviews and ratings. The deciding factors were their extensive experience in PPC marketing and their personalized approach to our needs. I think we hired one of the best digital marketing agency in the country.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PBJ Marketing had an initial consultation with us to determine our business goals and objectives. They conducted keyword research to identify the most relevant and effective keywords for our campaigns. They set up our PPC campaigns, including ad copy creation and targeting options.

PBJ Marketing monitored and optimized our campaigns on an ongoing basis to ensure optimal performance and results. The key deliverables of the project included a successful PPC campaign that generated leads and increased sales for our business.

How many people from the vendor's team worked with you, and what were their positions?

1 PPC specialist and a dedicated account manager were assigned for our particular project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to achieve our business goals of increasing leads and sales. The measurable outcomes of the project included a significant increase in website traffic, higher CTR on our ads, and improved conversion rates. We were also impressed by PBJ Marketing's excellent communication throughout the project and their ability to provide valuable insights and recommendations to optimize our campaigns. Overall, we are happy with their service.

Describe their project management style, including communication tools and timeliness.

PBJ Marketing's project management style was highly effective and organized. They used various communication tools, such as email, zoom calls and phone, to keep us informed of the project's progress and provide updates on a regular basis. They were always available to answer any questions or concerns we had, and were highly responsive to our requests. They even used loom video recordings to show the process to us.

What did you find most impressive or unique about this company?

What we found most impressive about PBJ Marketing was their personalized approach to our needs. They took the time to understand our business goals and objectives, and tailored their PPC services accordingly. We also appreciated their ability to provide valuable insights and recommendations that helped optimize our campaigns and achieve our desired results.

Their excellent communication and project management skills, coupled with their extensive experience in PPC marketing, made for a highly successful partnership. Overall, we highly recommend PBJ Marketing for their unique and effective approach to digital marketing.

Are there any areas for improvement or something they could have done differently?

Other than some initial hiccups, everything went smoothly and I have absolutely no complaints. They know what they are doing.

BACKGROUND

Please describe your company and your position there.

I am the Sales and Marketing manager of a CNC B2B manufacturing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

We hired PBJ Marketing for their PPC services to help increase visibility and generate leads for our CNC B2B manufacturing company. Our goal was to increase website traffic and conversion rates through targeted advertising campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected PBJ Marketing for our PPC project after reviewing their profile on the Clutch directory and seeing their positive customer reviews. Their reasonable pricing was also a deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work for the PPC project included conducting extensive keyword research to identify relevant and high-performing keywords for our CNC B2B manufacturing business. Based on this research, PBJ Marketing set up and optimized campaigns on Google Ads, Bing Ads, including ad groups, ad copy and targeting settings. They also worked with us to optimize our website's landing pages for better conversion rates. The project also included ongoing management and optimization of the campaigns, including regular performance analysis and adjustments to targeting and ad copy as necessary.

The key deliverables were increased visibility and website traffic through targeted advertising, improved conversion rates through landing page optimization, and regular performance reports to track progress and measure the success of the campaigns. The campaigns that PBJ Marketing ran for us include Google Search Ads, Google Display Ads, Bing Ads, Remarketing Ads and Shopping Ads. All campaigns were closely monitored and optimized regularly.

How many people from the vendor's team worked with you, and what were their positions?

There were 2 PPC and Google ad specialists and an account manager. The account manager was the immediate POC for the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our PPC campaigns with PBJ Marketing resulted in a noticeable increase in website traffic and conversion rates. We saw a significant improvement in our search engine rankings as well even though ours a special niche market. The cost per lead was also decreased. PBJ Marketing's deliverables were consistently high-quality, and they provided clear and detailed performance reports that allowed us to track the progress of our campaigns and understand the impact of their efforts.

They were also very responsive to our needs and provided valuable recommendations for improving our campaigns. Overall, we were extremely satisfied with the results of our PPC campaigns with PBJ Marketing and would highly recommend their services to other businesses in the B2B manufacturing industry.

Describe their project management style, including communication tools and timeliness.

PBJ Marketing's project management style was professional and organized. We held weekly Zoom calls to review progress, discuss any issues, and provide updates. They also used email to communicate regularly and promptly respond to any questions or concerns I had.

What did you find most impressive or unique about this company?

One of the things we found most impressive about PBJ Marketing is their ability to generate results. They were able to significantly increase our website traffic and conversion rates, which directly led to a higher number of leads. Another aspect I found unique and impressive was their focus on continuous optimization and improvement. They provided regular performance reports, and were always looking for ways to improve our campaigns and achieve better results.

They were very proactive in providing suggestions and recommendations for further improvements. Their team was also very professional, knowledgeable, and easy to work with. They were always willing to listen to our ideas and concerns, and they were able to successfully execute on our goals. Overall, we were very impressed with their ability to deliver results and their focus on continuous improvement. Special kudos to Pranalini, the account manager. She was super helpful throughout the project.

Are there any areas for improvement or something they could have done differently?

Overall, we were very satisfied with the services provided by PBJ Marketing. We did not encounter any major issues during our project with them. However, as with any project, there is always room for improvement. One area that could have been improved is the level of granularity in the performance reports, it would have been helpful to have more detailed breakdowns of how specific keywords or ad groups were performing.

BACKGROUND

Please describe your company and your position there.

I am a Manager of an HVAC company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

We hired PJB Marketing for their PPC services to help with our Google Ads campaigns. Our goal was to increase our online visibility and drive more leads to our business through targeted ads and improved search engine rankings.

SOLUTION

How did you select this vendor and what were the deciding factors?

We sleeted them from the clutch ppc services provider directory. Their track record of success with PPC campaigns for small similar businesses was excellent as per other client reviews. Their pricing and overall value for the services they offered was also a deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Initial consultation and strategy development, Keyword research and ad creation, Campaign setup and management and Reporting and analysis were performed by PBJ Marketing. PJB Marketing provided regular reporting and analysis of our campaign performance, including metrics such as click-through rate, conversion rate, and overall ROI. They also provided recommendations for improvements and optimization.

How many people from the vendor's team worked with you, and what were their positions?

1 account manager and a PPC specialist were assigned to our particular campaign.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I think there was decent increase in website traffic, with a measurable increase in the number of visitors to our site. It also improved search engine rankings, resulting in greater visibility and accessibility for our business online. Overall, it was a great experience.

Describe their project management style, including communication tools and timeliness.

Weekly Zoom calls was the main mode of communication alongside with emails. The communication was also good. Phillip, the project manager was always available in Skype.

What did you find most impressive or unique about this company?

What I found most impressive about PJB Marketing is their expertise and experience. They were able to understand our business and target market very well, and develop a customized strategy that was tailored to our specific needs. Their knowledge of the industry and the best practices for PPC in our field was evident in the results. They also provided regular reporting and analysis of our campaign performance, which helped us to understand the impact of their efforts and make informed decisions about how to optimize our campaigns.

Are there any areas for improvement or something they could have done differently?

Overall, our experience working with PJB Marketing was very positive, and we were satisfied with the results of our PPC campaign. No complaints. We will be rehiring them in H2.

BACKGROUND

Please describe your company and your position there.

I am the sales marketing manager of a local fencing contracting company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

Just like any other local business, we wanted to improve our online visibility and wanted to try PPC campaigns to see if that make any difference. 

SOLUTION

How did you select this vendor and what were the deciding factors?

Clutch was the only directory I searched for PBJ marketing after one of my friends suggested them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

It was a simple and straightforward project. We wanted to run various PPC ad campaigns in Google, bing and Facebook. First, they submitted a detailed blueprint explaining the project details, ad accounts creation and campaign details.Then even helped us running a small LinkedIn ad campaign as well. From our experience, facebook campaigns were slightly better than other campaigns. I don’t have expertise to explain other metrics of the overall details of the campaign. In general, it was a great experience working with such an amazing team.

How many people from the vendor's team worked with you, and what were their positions?

There were 2 ppc specialists and 1 account manager who reported directly to me.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This is a tough one because we have used their service only for 4 months. But, we have seen a noticeable difference in the traffic and we even close some deals that come in from the PPC campaigns. Overall, it was a great experience working with them. Hopefully, we will be able to work with them again in 2023.

Describe their project management style, including communication tools and timeliness.

We used to have Friday weekly calls with the account manager. Even Phillip, the VP of the agency used to join our calls. The main mode of communication was zoom calls and emails.

What did you find most impressive or unique about this company?

The most helpful thing about PBJ Marketing is that the staff are all experts in their field. The PPC experts assigned for my project were very knowledgable and provide great insight, training, and resources to me.

Are there any areas for improvement or something they could have done differently?

I am no crticism of PBJ Marketing at all. they were professionals and great all the way through.There have been problems in the past but they were quickly resolved.

BACKGROUND

Please describe your company and your position there.

I am the sales and marketing head of a roofing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

Lack of leads and lead quality was a major concern for us. That is why we wanted to try PPC and ads in Google, Facebook and LinkedIn. We always felt like our online presence was lacking and we badly needed to improve it.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of my friends referred PBJ Marketing to me. I have also gone through their reviews in various directories including clutch. We have shortlisted 2-3 agencies and finally picked PBJ Marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They took care of the whole PPC campaigns project and ran them in Google, Facebook and LinkedIn. We didn't have to worry about anything as they did an initial case study and blueprint even before starting the campaign. Everything was well organized and executed in a professional manner and they kept us updated on a regular basis.

How many people from the vendor's team worked with you, and what were their positions?

One account manager and a PPC expert were assigned for our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

PBJ's PPC campaigns in various platforms diffidently helped us drive significant traffic to our site with a decent conversion rate as well. (We were not expecting any overnight miracles due to the high competition in our field). They also took care of the upcoming Google's GA4 migration process and set up the whole Google analytics account. Now, we don't have to worry about the GA4 migration.

Describe their project management style, including communication tools and timeliness.

Weekly zoom or Skype calls with the account manager waw the main mode of communication.

What did you find most impressive or unique about this company?

PBJ Marketing has always been extremely transparent, providing open communication and an open mind and open door. Their Account manager and PPC expert are extremely knowledgeable. Unlike many other agencies, they felt and acted as an extended part of our internal team.

Are there any areas for improvement or something they could have done differently?

Not too much to say here other than a small snafu in the beginning. But, PBJ took care of it in no time. Overall, no complaints.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager of a small electrical parts manufacturing and supplier company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

Our Google Ads account needed the attention of a professional team. We needed to better understand how Google Ads, PPC accounts and campaigns worked, someone to untangle what had been previously set up, and we wanted to increase sales as well.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found PBJ marketing from Google search which showed their impressive clutch ratings and I eventually ended up in clutch directory. We have shortlisted 2 companies from clutch and finally decided to go with PBJ Marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After hiring PBJ, they have submitted a detailed blueprint explaining things we needed to done, the scope of the projects and timeframe to complete. They have immediately started working on our project. They have set up our ads accounts in Google, Bing and LinkedIn as well. The PPC guy was so nice and explained each and every steps in a detailed manner.

How many people from the vendor's team worked with you, and what were their positions?

There was 1 assigned account manager and a PPC specialist for our particular project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We can clearly see that web traffic has noticeably increased after implementing Google and Microsoft ads even though it took more time than we expected. Overall, we are happy with the outcome and planning to continue with them in the near future so that we can bring more targeted audience to the website.

Describe their project management style, including communication tools and timeliness.

We used to have weekly meeting on every Wednesday with the account manager and PPC specialist through zoom calls. Plus, the PPC specialist was always available in slack incase I needed to contact him in other occasions including non-working hours. Their communication was top-notch.

What did you find most impressive or unique about this company?

The entire PBJ team consisted of a group of highly talented and experienced PPC and digital marketing professionals. They have exhibited a very high level of competency. Special kudos to the nice PPC guy. I have learned a lot from him.

Are there any areas for improvement or something they could have done differently?

Nothing. There have been problems in the past but they were quickly resolved.

BACKGROUND

Please describe your company and your position there.

I am the sales and marketing head of a local landscaping company. I am also a co-owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

It was a straight forward project. We felt that the general enquiries and traffic has dropped significantly in the recent months. So, we wanted to try some PPC campaigns and SEO tweaks to see if that makes any difference.

SOLUTION

How did you select this vendor and what were the deciding factors?

Clutch and G2 were the 2 directories that I have searched. We have decided to go with PBJ marketing as they have an impressive track record and very good customer reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Adwords and other PPC campaigns were the main focus. We also wanted to do some minor SEO tasks. PBJ Marketing did their best to implement them and run PPC campaigns without any issues.

How many people from the vendor's team worked with you, and what were their positions?

1 account manager and a ppc specialist from my understanding.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I felt that PBJ Marketing had an impressive track record and they gave us a presentation which clearly listed our goals and their solutions to address each of those goals. Most importantly, they have managed to successfully implement them and we are getting the results even though it took a while. PPC campaigns did made difference and we are pleased with the results we have been seeing.The genuine enquiries and targeted customer visits have improved for sure.

Describe their project management style, including communication tools and timeliness.

We used to have weekly zoom calls. Also, the account manager send us weekly reports through emails. He was always available in Skype or just one phone call away.

What did you find most impressive or unique about this company?

It was very easy to work with the PBJ team. The folks at PBJ Marketing really take the time to understand our business and our goals, and work to achieve those while also making sure we understand the best practices, and the actions that will help us get those results. They were quick to respond to communications and provided regular reporting.

Are there any areas for improvement or something they could have done differently?

Nothing. There have been problems in the begining but they were quickly resolved.