Brand Believers & Digital Dreamers

OUR SERVICES

Our specialties include digital marketing, e-commerce consulting, brand discovery, website design & development, search engine optimization (SEO), search engine marketing (SEM), PPC, Adwords, email marketing, inbound marketing, content strategy, and digital analytics. 

OUR PHILOSOPHY

We are strategists, first and foremost. Everything we create, develop, and grow is backed by data-driven insights and a long-term growth strategy. Everything we recommend, design, and development is done with your best interests, audience, and business objectives in mind. 

HOW WE WORK

Most firms are virtual factories, where managers juggle dozens of accounts every day. This is a lose-lose situation. You're not happy in the end, and we don't have a relationship we're proud to stand by.

Each strategist is assigned a small handful of our account load, becoming an expert in every aspect of your business, and market movements. The work we do is labor-intensive, communication-intensive, and incredibly dynamic. Overloading our teams would make success impossible.

Preserving this service model requires us to be pragmatic in choosing client partners. We will objectively analyze your business, goals, and budget well before we negotiate terms. If we determine we can’t bring value to your or our methodology isn’t a good fit, we'll be honest. Consequently, should you choose us as your digital partner, you can be confident in our ability to deliver the results we promise. 

WHO WE WORK WITH

We're proud to represent a wide variety of clients in B2C, B2B, and non-profit industries including e-commerce, professional services, manufacturing, high-fashion, think tanks, special interest groups, super PACs, food and beverage, real estate, and more. 

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2011
PBJ Marketing
641 S St NW
Washington, DC 20001
United States
PBJ Marketing
175 Varick St
New York, NY 10014
United States

Portfolio

Key clients: 

Zappos

University of Maryland

Volkswagen

Chegg

Foremost Medical Equipment

National Education Association

Urban Libraries Council 

National Marine Sanctuary Foundation

Reviews

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Website Redesign & Marketing for Library Council

“… they did a lot of research and knew exactly what we needed.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2017 - Ongoing
Project summary: 

After redesigning an outdated website, PBJ helped craft a message/an elevator pitch and develop a comprehensive marketing plan. They’re currently assisting with the development of the second website.

The Reviewer
 
1-10 Employees
 
Washington, DC
Paul Guequierre
Director of Communications, Urban Libraries Council
 
Verified
The Review
Feedback summary: 

The new website is getting significantly more traffic and the feedback from users has been overwhelmingly positive. Responsive to feedback, PBJ went above and beyond to meet all needs, while their ability to provide valuable recommendations made them a reliable partner.

BACKGROUND

Introduce your business and what you do there.

Urban Libraries Council is a membership-based organization that has over 150 public library systems across the United States and Canada. I’m the director of communications, so I oversee our website, social media, marketing, and most of the member communication.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We had an outdated website, so we were looking for a company to help us develop a new site. 

SOLUTION

What was the scope of their involvement?

PBJ redesigned our main website, which is a library template site. They added all the features we needed, such as search features and blog capabilities. In addition, they developed a marketing plan and helped us with our elevator pitch, social media, and all-around marketing conversations with external stakeholders, prospective customers, general public, and government leaders. Now, our libraries have the messages they can pitch to the mayor. PBJ is currently helping us develop our secondary website, which is a tool that people can use to subscribe to a library. It's a benchmarking tool, which they're working on in partnership with another firm we hired.

What is the team composition?

We've worked with their co-founder, a project manager, a design lead, and a handful of other people.

How did you come to work with them?

I knew their owners informally, so I knew about their company. After I looked into their work and talked to their previous clients, I decided they'd be a good fit for our project.

How much have you invested with them?

We paid them around $70,000–$80,000 for our main website. Our second project is more complicated, and cost us about $100,000–$150,000.

What is the status of this engagement?

We started working with them in August 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The number of visitors to our website increased significantly and has remained fairly high. The site is visually appealing, user-friendly, and has great content. Also, the feedback from our internal team and our members has been very positive.

How did they perform from a project management standpoint?

They're very responsive and doing a great job moving the project along. We use Google Docs and email to communicate. They're upfront about what they need from us, but  also very respectful. Any delay that happened was our fault.

Are there any areas they could improve?

I can't think of anything. When we first started the project, we were a little concerned they might not understand our needs and the needs of our members. But they did a lot of research and knew exactly what we needed.

Do you have any advice for potential customers?

Know your target audience and PBJ can take it from there. Sometimes, they pushed back on the things we wanted, suggesting a better way, so be ready for some constructive feedback from them. However, if we insisted that we wanted to do something, they would do it. Aslo, they're always looking for feedback from us.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Web Support for Marine Sanctuary Nonprofit

“They're very communicative. When things are changing, they reach out, take feedback, and turn it around quickly.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2017 - Ongoing
Project summary: 

PBJ Marketing executed a content marketing and digital strategy to improve the client’s website design, AdWords, PPC, and SEO.

The Reviewer
 
11-50 Employees
 
Silver Spring, Maryland
Marcus Reamer
Strategic Communications Director, National Marine Sanctuary Foundation
 
Verified
The Review
Feedback summary: 

The availability and organizational preparation of PBJ Marketing has majorly increased digital visibility and traffic with the production of a modern, multi-purpose website and efficient data tracking. Their digital enhancements continue to help with web maintenance and their digital presence.

BACKGROUND

Introduce your business and what you do there.

I am the strategic directions coordinator for the National Marine Sanctuaries Foundation. We are an ocean conservation and work closely with the NOAA Office to support work in those marine protected areas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

The website needed help and we were trying to increase recognition, as well as program development and fundraising. We wanted a digital strategy, given the organizational structure and the environment we were operating in.

SOLUTION

What was the scope of their involvement?

They helped us with all things digital. This included the website hosting, maintenance, and digital strategies. They’ve done our website design, content marketing, and strategy to help with social media and boost keywords. They’ve also worked with our AdWords, PPC, and SEO.

What is the team composition?

I am in regular contact with the CEO and his partner. We also work with their account manager and an account coordinator as well. I work comprehensively with the four of them, it's really touch and go depending on the project.

How did you come to work with PBJ Marketing?

I’d first heard about them through a referral from others who have used their services before.

How much have you invested with them?

We’ve invested close to $250,000 with them.

What is the status of this engagement?

We started working together in August 2017 and are still currently working with them. We are about to renew our contract.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've noticed incredible results. Our previous firm wasn't really doing much to help get traffic to the website and they weren't tracking data the way PBJ does. That's something that I really appreciate about them. They are data driven.

Last year we created a microsite for one of our signature events. In the three months that it was launched, we got 20,000 views. That was 11 times more than what we had seen the entire previous year.

With the new website that we're getting ready to rollout, we've presented that to the board, our senior staff, some of our staff here at the foundation, and they're wowed by it. They're so excited because it looks much more modern, it's cleaner, and it's set up to do a variety of different functions, given the structure of our organization. Our team is really happy with those services.

How did PBJ Marketing perform from a project management standpoint?

With their website development project, they give us access to the GAMP timeline. They're very communicative. When things are changing, they reach out, take feedback, and turn it around quickly.

They use Asana and they give us access to that through InstaGAMP, but we currently don’t use a project management tool in-house. We basically use whatever PBJ is working with, including corresponding over email and phone as well.

What did you find most impressive about them?

I find PBJ to be more agile, responsive, and prepared than previous firms we’ve worked with. They're much more knowledgeable about the full environment that we're operating in. They prepare comprehensive reports and they tell us about implementing future strategies.

When we have issues, they’re on it right away. If we ever get a website error, I email, and it's generally resolved within the hour. They're always happy to hop on the phone whenever we need them. Their availability is something I haven't experienced in my career so far. We very much appreciate that.

Are there any areas they could improve?

As the company grows, I think they can add more people to take on new clients. They're great, especially with us being a nonprofit, and I feel like they could move into that space with more capacity. They’re small right now and there’s a lot of room for them to grow.

Do you have any advice for potential customers?

I suggest to show up with a loose idea of what you want or a developed plan. But also understand that PBJ has a great wealth of knowledge about the digital space. They come up with quite a bit of ideas and they're very willing to help if you want it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for GrantMaking Foundation

"Our relationship isn’t merely transactional; they feel like a real partner."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2015 - Ongoing
Project summary: 

PBJ Marketing manages Google AdWord campaigns. They analyze user activity, identify relevant keywords, and make recommendations for improving outreach in monthly reports. They’ve also provided some SEO work.

The Reviewer
 
51-200 Employees
 
New York, New York
Digital Communications, Grant Making Foundation
 
Verified
The Review
Feedback summary: 

PBJ’s data plays a crucial role in retaining grants. Their personable team understands the unique needs of nonprofits and demonstrates a genuine desire to achieve success. They’re quick to adjust to changing priorities and immediately address any concerns that arise.

BACKGROUND

Introduce your business and what you do there.

I work in a digital communications role for a private grantmaking foundation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We receive a monthly Google AdWords grant and needed someone to help us manage and build out our campaigns.

SOLUTION

What was the scope of their involvement?

PBJ helped us set up our Google AdWords campaigns and works closely with us to identify keywords. Additionally, they find ways to improve out digital ecosystem, which includes our website, two microsites, and our social properties.

They do a lot of proactive monitoring of user searches in order to provide recommendations. If we have a blog about a specific topic, for instance, they create specific AdWord campaigns around related keywords. They provide monthly reports about these digital metrics.

In the past, they’ve also helped us with SEO work after our website went through a redesign. This included tags, title and headline fields, and meta tagging to improve traffic and build our audience.

What is the team composition?

Our team has included various people. We spoke with the two co-founders in the beginning, and we’ve since worked with a project manager, data analysts, AdWords experts, and a strategist who helps us coordinate our message across our social media platforms. On average, we work with four or five individuals.

How did you come to work with PBJ Marketing?

We worked together on a previous project after they approached one of our staff members during a conference. We went through an RFP process for our current engagement and PBJ again impressed us with their expertise.

How much have you invested with them?

We pay a monthly rate and have spent between $100,000–$200,000 in total.

What is the status of this engagement?

We started working together in 2015 and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very satisfied. The monthly metrics they provide play an instrumental role in helping us retain our grants. They’re also nimble enough to adjust to shifting priorities. That responsiveness allows us to successfully execute any changes in goals.

How did PBJ Marketing perform from a project management standpoint?

The initial part of our engagement was done remotely, but they’ve also visited our office to sit in on team meetings. They’ve conducted presentations on occasion, and do an excellent job responding to questions and explaining their process.

They’ve never missed a deadline. In addition to the monthly metrics, I reach out to them at least once a week for any updates.

What did you find most impressive about them?

They're personable and client-focused in a way that feels genuine. Our relationship isn’t merely transactional; they feel like a real partner.

We occupy a unique position. As a nonprofit, we don’t have the same KPIs of a for-profit organization, but we also don’t rely on fundraising. PBJ understands our particular challenges and adjusts to meet our needs.

Are there any areas they could improve?

They’ve addressed any concerns, so nothing comes to mind. For instance, their monthly metrics were, at first, too convoluted. They provided valuable information, but it was too much to digest. I raised this issue and they immediately began streamlining the reports to make them more accessible.

Do you have any advice for potential customers?

Be as transparent as possible. Take comfort in PBJ’s discretion and share your long-term goals so they can help you achieve success.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Marketing Consulting for Astrology Website

“There’s been a 400% to 500% increase in traffic to our site.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2016 - Ongoing
Project summary: 

PBJ Marketing provides SEO and marketing services for an astrology website. Beginning with intensive keyword research, they established an SEO strategy, worked on content, and optimized the website.

The Reviewer
 
1-10 Employees
 
New York, New York
Owner, Astrology Site
 
Verified
The Review
Feedback summary: 

The work has been hugely successful, with significant increases in traffic to the site, now reaching 15 million page views and 5 million unique visitors. The team works well independently, provides monthly progress updates, and are always aware of the latest developments in digital strategy.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an astrology website. We produce astrology content for major media and for ourselves.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ?

We were growing and wanted dedicated SEO work to make sure that our website is compliant and growing. We needed to keep up with our increasing traffic.

SOLUTION

What was the scope of their involvement?

They started by doing a deep dive analysis on the site to find all the keywords that our competitors’ sites were using. They did a UX [user experience] overview. They helped us come up with a strategy to get higher Google rankings. They got us on some search ranks and some search engines that weren’t on.

They also helped us decide what content to create and focus on and made a lot of improvements to our page theme. This included making images smaller and standardizing a lot of things. They taught us how to use an SEO plugin we needed and to create SEO friendly titles. Now, they’re helping us with the website redesign strategy.

What is the team composition?

There were 3–4 on the team. We worked with Phillip [CEO, PBJ Marketing] and David [Chief Security Officer, PBJ Marketing], the owners. They switch off depending on what we’re working on. We also work with Michael [Head of SEO, PBJ Marketing] who is the specialist who does the fast-linking, and Wenyi [Digital Strategist, PBJ Marketing] who does a lot of the competitive research.

How did you come to work with PBJ?

They were a referral from a web designer. We selected them because they understood our site feeds, where we needed to go, and what we needed to do next. It was clear that they had special skills that we didn’t. They were the first company we talked to, so we decided to give them a try on a monthly basis and ended up sticking with them.

How much have you invested with them?

$60,000.

What is the status of this engagement?

We started working together in January 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Traffic has grown exponentially: there’s been a 400% to 500% increase in traffic to our site. When we started work, we received about 700,000 unique visitors and now we’re at 5 million. We’ve had a few of our pages rank number one on search results. Our page views went from 1 million to 15 million. Our programmatic ad revenue has increased as a result.

How did PBJ perform from a project management standpoint?

They’re a smaller team and have grown along the way as we have. They have sometimes changed around some of the roles of the team, but it’s been fine. They’re responsive and are able to work very independently, then send us a monthly recap report. We always know what they’ve been doing.

What did you find most impressive about them?

They really understand the digital marketing aspect that goes into having a website. They really know what’s going on with digital strategy, media, and technology. They’re always current and even ahead of the curve. Their ideas are always really spot on, sharp, and based in the most current and relevant business practices in the digital media world. Their advice is related to revenue.
We’ve been able to grow with them. There were some months where we spent less and they helped us figure out what would be the smartest thing to spend on during that time. They really know where to put your dollars.

Are there any areas they could improve?

There could be a little more communication. Since they’re a smaller business, everyone is working all the time. Having a liaison or an account manager every now and then would be nice. The owners do that, but they sometimes get pulled into something else. They’re always responsive, but they could stand to hire a couple of dedicated account managers as they grow.

Do you have any advice for potential customers?

Have them break down the phases of the work. Begin with a deep dive analysis.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Redesign & Digital Marketing for University

"PBJ has a superior level of familiarity and expertise."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2016 - Ongoing
Project summary: 

PBJ Marketing completed a website upgrade and provided content guidance to boost online presence and program participation. They now supply SMM strategies to encourage lead generation and conversions.

The Reviewer
 
10,000+ Employees
 
Greater Washington DC Area
Director, Master's Program
 
Verified
The Review
Feedback summary: 

Through PBJ Marketing’s on-trend industry awareness, 30 new students have enrolled in the specialized program, increasing department revenue by $600,000. The team’s ability to meet aggressive deadlines and provide a cohesive vision from multiple data streams continue to impress.

BACKGROUND

Introduce your business and what you do there.

I’m the director of entrepreneurship and innovation programs at a university.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We were launching a new online graduate program and were interested in building our online presence and enrolling students in the program. We launched the program and had worked with a couple of other marketing agencies to build awareness and enrollment. None of the 3 other agencies really met our goals for enrollment.

SOLUTION

What was the scope of their involvement?

Instead of simply marketing, PBJ Marketing took a good look at all of our content that was online, our social media presence, and the website that we had already built. They provided some guidance on refining it from a support site and making 2 sites. They worked with us to build a proper landing page as well as a more robust version of the website. From there, they helped us understand some of the opportunities with social media since we really weren’t optimized based on our talks with PBJ. They were very helpful in building a more comprehensive and cost-efficient way of generating leads for us in the social media space.

They also helped with including proper analytics on our site to let us understand the patterning our prospective students and how to target them more effectively. They did a lot of the content marketing and lead management. They helped us get the proper sales funnels established for both the earlier program and the new program.

They worked in 3 different areas over the different contracts we’ve had. The first was the refinement and enhancement of our web presence. They took a 1-page website and worked with us to create a comprehensive site as well as a landing page that would really convert for us. The second piece was creating our social media presence, including managing our ad campaigns on a variety of platforms. The third element was general online marketing—making it more display-based and advising us on both the creation of the creative elements and how to target and manage that effectively as well.

This week, we are launching a second master’s program with them. It’s essentially a repeat of what we’ve learned with the first program. The first involved technology entrepreneurship, and the second involves corporate innovations. We were able to do the corporate innovation master’s this week based on the lessons we learned from before. We worked with PBJ to create the right landing page, create the right website, get the social media things in order, and have our ad strategy worked out.

Our target audience for a technology entrepreneurship master’s degree is generally 25–35 years old, and our gender representation is relatively equal. We were targeting an international market as well as a US market, thinking that the global accessibility of the program would make sense. We found that predominantly a US audience is enrolling with us. This is diversified somewhat. About 40% of our enrollment comes from business backgrounds, about 40% comes from technology, and about 20% is from a mix of other backgrounds. Since we offer a master’s program, everybody has a bachelor’s degree. Behaviorally, we cater to individuals who are interested in developing their own startup company.

We worked with PBJ’s CEO, Phillip, in developing the proposal and communicating the vision of what we wanted to do within the program. David [CSO, PBJ Marketing] is our daily point of contact who assists on both the creative side as well as the technical aspects. He makes sure that we have a good strategy behind what we’re doing and that we’re able to track and understand the data.

How did you come to work with PBJ Marketing?

We started by looking at 3 local providers in the Washington, DC area. We identified these options based on relationships, referrals, and asking around. We were not really happy with those results after trying them for a few months. We were familiar with Phillip because he was an alumnus of the university. We visited their website, looked at their portfolio, and talked with them a bit about what we’ve done and what they might recommend.

How much have you invested with PBJ Marketing?

The last 6-month contract was $50,000. The contract before that was $20,000, so we’ve spent a total of approximately $70,000 with them.

What is the status of this engagement?

We started working with them in June of 2016, and the work is ongoing. We started with a short contract, added a 6-month contract, and now we’re in the process of renewing. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We typically enroll a class of 30 and do 2 intakes per year. In the year that PBJ’s been with us, we probably have 30 graduate students that we might not have had otherwise. We offer a $20,000 program, so that translates to $600,000 in added revenue. When I look at the sophistication of our marketing campaigns, I know my cost-per-lead, what we’re spending, what the results are, what the path of a student is to us, how we’re doing our lead management of these students, and why we’re doing all these things. I think that we are the most effective team on campus for doing that.

A lot of university marketing is still very traditional. Many departments on campus are still doing billboards and radio. When we’re in meetings with other groups on campus and discussing our marketing activities, we get a lot of blank stares. I think it’s to PBJ’s credit that they stay current on some of the latest strategies and techniques for branding and marketing something traditional like a degree in an innovative space and a cost-effective way.

How did PBJ Marketing perform from a project management standpoint?

They balance being data-driven but also being highly attentive and responsive. Although we have some scheduled time together periodically, if we do have a question or a concern, if something looks broken, or if we feel like we broke something accidentally, we reach out to them and get a quick response. We use LuckyOrange for the general site traffic management. We use ActiveCampaign for our content marketing and broadcast emails. We use Funnel.io as our reporting system to track our performance on the different media channels.

What did you find most impressive about PBJ Marketing?

Compared to other providers, PBJ has more expert knowledge on how to use various social media marketing tools. We had similar ad budgets for Facebook, Twitter, and a variety of other areas. We found that the volume and the quality of the leads exceeded that of any of the other 3 providers. Maybe a lot of people can figure out how to manage a Facebook campaign, but they may not necessarily have the level of expertise. PBJ has a superior level of familiarity and expertise. I think they have a data-driven mentality of what we’re doing and where we’re doing it. They’ve also exceeded my expectations as far as their technical acumen on the web design as far as how to use tracking codes and integrate a lot of the technical pieces to make the data manageable. The other agencies were creative in the context that they could use Photoshop, but I didn’t really get the sense that they understood as much of the data and analytics.

Are there any areas PBJ Marketing could improve?

I feel like we are highly dependent on a single person. If David decided to leave, I think we could be stuck. That’s a byproduct of working with smaller firms, but I do think that PBJ is highly reliant on him, and I’m not real sure what they would do if he left. 

5.0
Overall Score We naturally want to work with people who have subject matter knowledge but are also customer service-driven. I think they’ve demonstrated these strengths clearly.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We generally ask for things to happen exceptionally fast. Particularly with the aggressive deadlines that we ask for, they perform very well.
  • 5.0 Cost
    Value / within estimates
    They deliver our enrollment targets at a much higher rate than other providers we’ve worked with.
  • 5.0 Quality
    Service & deliverables
    Their quality typically exceeds our expectations. Their responsiveness has been exceptional as well.
  • 5.0 NPS
    Willing to refer
    They offer a high ROI, great responsiveness, and a broad knowledge base.

SEO & PPC for Medical Equipment Distributor

"They’re just in it to win it with us, and that really means a lot."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Ongoing
Project summary: 

PBJ Marketing manages ongoing PPC, AdWords, and SEO campaigns by identifying areas for improvement and accelerating content success rates. Tasks also include email marketing, blog posts, and website redesign. 

The Reviewer
 
11-50 Employees
 
Rochester, New York
Lawrence Franchetti
President, Foremost Medical Equipment
 
Verified
The Review
Feedback summary: 

Through PBJ Marketing’s up-to-date digital strategies, online revenue has achieved its highest value in company history. The team’s comprehensive approach and ability to implement immediate changes continue to promote a fruitful partnership. 

BACKGROUND

Introduce your business and what you do there.

Foremost Medical Equipment is a medical device distribution company that sells new and refurbished medical equipment. I’m the president. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We knew we had existing challenges with our website platform and e-commerce platform, and we wanted to make some changes. We also knew that we were not succeeding at the level we wanted to with our AdWords, PPC [pay-per-click], and organic SEO [search engine optimization]. We wanted to find a company who could help guide us through those three areas. Previous firms that we worked with didn’t have a good understanding of our business, and we were wasting money. 

SOLUTION

What was the scope of their involvement?

Their involvement has been just incredible. We talk almost on a daily basis. I don’t think any of us anticipated the daily interactions that we’ve been having, mainly because we were accustomed to our previous vendor who we would talk to once a month or once every six weeks, which probably was indicative of some of the challenges we were having. PBJ was able to do an under-the-hood assessment of all three target areas, and they identified several red flags for us to be concerned about. They put forth a proposal to address those red flags. They also helped us in what we needed to do to accelerate and increase our success rate on PPC and AdWords and also SEO which we’d never done before.

When we decided to work with PBJ, one of the first things that we did was just start to overhaul our website. Our website has tens of thousands of items, and it needed a major overhaul just because of the years of mistakes. They’ve done extensive work with just renaming photos, renaming product descriptions, working on our search filter, and working on the overall feel of the website as far as the interaction on the site itself and interaction on the cart.

We consider PBJ part of our company because they know everything about our products. They know where we want to spend, how we want to spend, and take into consideration our high-profit margin products. They have taken a comprehensive approach to how we’re spending our money and making sure that we’re getting the biggest bang for our buck.

On the SEO side, one of the biggest components that we’re learning is getting back links to non-affiliated sites to Foremost but sending them over to our website. What we did over the past six weeks is launch a blog. They’re in charge of doing all of our blog entries, which have been pretty extensive, along with a calendar of when those blog entries will go up over the next six months, twelve months, etc. They’re responsible for writing all of those blogs, finding the information, and putting the keywords into those paragraphs so that we can get higher results on organic search.

They’ve also taken on our email marketing campaign. We’re reaching out and targeting specific current customers of ours, and then we’ll expand that to include future customers.

We have four people from PBJ who we work with consistently, including Philip [CEO], David [CSO], Michael [Head of SEO], and Bennett [Digital Marketing Analyst]. I know there are people behind the scenes working with them on their team.

How did you come to work with PBJ Marketing?

We had talked to a lot of other companies by doing an interview process. It really seemed that PBJ knew what they were talking about, but they weren’t just interested in what they were talking about. They were really interested in us as a company. When they started talking to us about profit margins and making sure that we were spending money on products that we’d make money on, it was really fantastic. They really care about how our company succeeds, not just about how they look on the clicks. We felt that they had the most detailed assessment and were the most engaging and articulate. In the tech world, one of the challenges is that sometimes when you deal with people that are non-tech oriented, such as us, things get lost in translation. Being able to communicate what they were trying to achieve but also listen to us was really paramount in making sure that we had a company that we wanted to partner with.

How much have you invested with PBJ Marketing?

We’ve spent between $40,000 and $50,000 on their services. Including our AdWords spend, we’ve spent between $120,000 and $150,000. We’ve increased our budget consistently because we’re really satisfied with the results and trust them. It is really a sign of our true partnership, I think.

What is the status of this engagement?

We started working with them in January of 2017, and the work is ongoing. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We’ve seen the biggest impact in AdWords and PPC. They’ve done a phenomenal job. We consider them part of our company. We just got the SEO started. In terms of PPC, we’ve had our highest revenue month ever as a company online, so to us that’s a huge indicator. We’ve seen our transactions become higher in revenue dollars, and we’re spending less for them. Before PBJ, we had a lot of transactions, but the return on the ad spend was much smaller. Now, we’re getting big-ticket, high-dollar items coming through online, so that’s really something that we care about. With our website, sometimes people just come in for information because they want to get a quote or they need pricing or something. We’ve seen an uptick in high-ticket items being requested for quotes. We know that we are seeing fantastic results based on our history as a company.

Our website was done a few years ago on a limited budget, so it’s been kind of clunky. For PBJ to make some immediate changes to make it more modern has been great. The customer experience is so much more satisfactory, which I think leads to business as well.

How did PBJ Marketing perform from a project management standpoint?

They do really well. What we really like is that they keep us updated. We have a recap almost every four weeks where we can review everything that they’ve done. They keep us informed, but they don’t overwhelm us. We’re not techies, so we pay them to take on these projects and to implement them. We don’t need to babysit them. That’s what’s been really beneficial about them: they take care of it. They know the level of interaction that we want. We interact with them on a daily basis for questions or things with the website, but on the long-term projects, they really just take it and put a timeline on it. They’ve hit every single timeline they’ve set, and then we work together just to make sure we’re on the same page for the next set of projects.

What did you find most impressive about PBJ Marketing?

They’ve really become a true partner. That’s what all vendors say to you, but it really is truthful with these guys. They care about our company’s success, not just theirs; they really have invested the time to understand our products, the nomenclature, how we sell, and all of that means a lot to us.

They’re very accessible. I can text, call, or email them at any time. They’re just in it to win it with us, and that really means a lot. Their communication is another thing that sets them apart. When you’re interacting with folks who are not necessarily techies, you sometimes can get lost pretty fast in the communication. They have a way of communicating with us in layman’s terms so that we can understand. It also helps us make decisions a lot faster as opposed to having to decipher what they’re saying.

Are there any areas PBJ Marketing could improve?

I don’t think so. We’re continuing to send them business. I told Philip I think we’re going to have to hire more people, which isn’t a problem. 

5.0
Overall Score If there was something higher than 5, we would give it.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We haven’t had any deadlines missed. In fact, they’ve been ahead of the game on many things.
  • 4.5 Cost
    Value / within estimates
    There are more expensive vendors and less-expensive ones, but I think for what we’re getting, we’re paying a realistic amount. We’re getting a good return on investment.
  • 5.0 Quality
    Service & deliverables
    I don’t think it could be any better than what we’ve asked for. In fact, they’ve exceeded expectations.
  • 5.0 NPS
    Willing to refer
    We’ve already done it. We’ve been trying to increase our business with them internally with all our companies.

Content Marketing for Czech Tourism Company

"They were very thorough and, at the same time, very tech-oriented."

Quality: 
5.0
Schedule: 
3.5
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Less than $10,000
 
Dec. 2015 - June 2016
Project summary: 

PBJ Marketing provided a variety of services, including online advertising, a Facebook campaign, and creation of a landing page in both French and English.

The Reviewer
 
51-200 Employees
 
Prague, Czech Republic
Jiri Duzar
Director, CzechTourism USA
 
Verified
The Review
Feedback summary: 

PBJ Marketing helped the company achieve their marketing goals, and the landing page that the agency delivered resulted in increased conversion rates and better user engagement. The team earned praise for their excellent technical skills, creative ideas, and flexible approach.

BACKGROUND

Introduce your business and what you do there.

I am the director of the New York office of CzechTourism USA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We wanted to promote new nonstop flights from Canada to the Czech Republic. We had a campaign with one airline, and we came up with the idea of creating a Facebook contest. It was a giveaway contest for a free trip to the Czech Republic. We were looking for someone who would create a landing page for this contest. We also needed someone to promote the contest, create ads, and manage the whole paid campaign on Facebook.

SOLUTION

What was the scope of their involvement?

PBJ Marketing handled just one small project for us. They built the landing page in English and French. We provided the copy for the landing page so they didn't do any creative writing. They built the landing page, the graphics and all the visual components of it. Then, they created a series of online ads and came up with a Facebook campaign strategy. They were responsible for the whole campaign from A to Z, from creative development to implementation and budget control. They delivered the KPIs [key performance indicators] we set at the beginning, and then provided us with a final report.

How did you come to work with PBJ Marketing?

It was through a personal recommendation from someone who has worked with them before. I was looking at other companies as well but, after a personal meeting with PBJ Marketing, we felt that we are on the same page for this project. I decided to give it a go and try them based on their references and what they proposed to do.

How much have you invested with PBJ Marketing?

Our spending was slightly less than $10,000 for this project.

What is the status of this engagement?

We started talking about initial ideas in December 2015. Back then, we were still looking for the right timing to launch the campaign. That's because the nonstop connection between Canada and Prague only started to operate at the end of May. The main workload was done in April, May, and June [of 2016]. We finished up our work with PBJ Marketing in June.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I think that they were able to build a very engaging landing page. We had a very good conversion rate based on how many people took the quiz on the landing page. The final conversion rate was around 44 percent, which was incredible. Of the people who came to the landing page through the ad, 44 percent took the quiz and entered the contest. We had a high level of engagement.

Also, if I look at some analytical information from the website like bounce rate and time spent on the website, the bounce rate was low. A customer spent almost four minutes on our website. That actually shows a very good engagement with the website, so we were satisfied with that point. The Facebook sweepstakes campaign resulted in 600,000 impressions on our ads. The CTR [click-through rate] was somewhere around 1 percent, which was not that bad. As I said, of all those who came to the website, 44 percent did the action we want them to do. That was a very good conversion rate.

How did PBJ Marketing perform from a project management standpoint?

They tried their best. I have to say that PBJ Marketing is still a small, young company with a few young professionals who are experienced in doing projects. But, I'm not sure if they have done any major tasks in the last few years. I could tell that after working with them for a short period. Sometimes, we ended up doing the project management on their behalf. Not entirely, but sometimes, some of their employees weren't that organized. After a few misunderstandings, we were able to clear everything up and make sure that everyone is on the same page. We successfully implemented the whole campaign, and the results were very good.

What did you find most impressive about PBJ Marketing?

I would say that these guys try to be innovative. They are very tech-based and are always looking for new trends. They always try to give us many options based on case studies and research. They were very thorough and, at the same time, very tech-oriented. They came up with many interesting apps, devices, and tools that made that campaign successful. That's something I appreciated. Overall, it was a very good experience.

Are there any areas PBJ Marketing could improve?

If there is something that PBJ Marketing needs to improve, it's their project management. As I said, the conversation sometimes got a little tense from that perspective. We should have created a timeline of activities that they were supposed to do at the beginning. We were doing some stuff in the initial phase of the project on the run, so that caused some confusion at the beginning. But, again, we resolved everything. I would say they need a deeper focus on project management.

4.5
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Digital Marketing for National Osteoporosis Foundation

"PBJ has always been extremely available, and they work well with their clients."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2013 - Ongoing
Project summary: 

PBJ Marketing worked on two projects, both of which included general marketing consultation and the design, development, and management of a topical blog.

The Reviewer
 
1-10 Employees
 
Washington, DC
Dr. Taylor Wallace
Senior Director, Science Policy & Government Relations, National Osteoporosis Foundation
 
Verified
The Review
Feedback summary: 

PBJ Marketing's contributions to the projects were well produced and dependably delivered. The agency brought about a significant increase in followers and visitors to the blog. They were always accessible, friendly, and able to communicate complex topics to a general audience. 

BACKGROUND

Please describe your organization.

I have a food and nutrition blog, drtaylorwallace.com, and I am also the senior director of science, policy, and government affairs at the National Osteoporosis Foundation.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

I have worked with PBJ in two different capacities. They developed, designed, and managed my blog, and they have done general marketing for the National Osteoporosis Foundation.

SOLUTION

Please describe the scope of their involvement in detail.

PBJ Marketing has done different types of advertising and have updated the website for the National Osteoporosis Foundation. They do a lot of search engine optimization and are able to help an organization gain a larger following online. They also created a flipbook for people that have recently been diagnosed with osteoporosis that explains the medications and physical activities you should do to prevent the disease from progressing. We've been impressed by them.

How did you come to work with PBJ Marketing?

I met them through one of their clients who was satisfied with their work. I was looking for some professional help as I started my blog and, once we met, we hit it off from there. That was three or four years ago.

Could you provide a sense of the size of this initiative in financial terms?

The cost of the work for my blog was about $10,000, and the work for the National Osteoporosis Foundation is between $50,000 and $60,000.

What is the status of this engagement?

I've worked with them for a little more than three years on my blog, and I'm very satisfied. We actually just relaunched a new blog with catchy designs. It's fantastic.

I started working with them at the National Osteoporosis Foundation about two and a half years ago, and we are still very engaged with them. I don't even put out RFPs [request for proposals] any more. We exclusively use PBJ Marketing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Our online community at the National Osteoporosis Foundation has grown substantially. The amount of followers has tripled during the last two years. Much of the stuff that they have designed for us are downloadable pamphlets and informational kits, which are downloaded very frequently.

As for my blog, they created it about three years ago. We now have more than 60,000 followers, and it's been very cost-effective.

How did PBJ Marketing perform from a project management standpoint?

They're quick, organized, efficient, and very communicative. I don't speak well of many consultants, but PBJ has always been extremely available, and they work well with their clients. Many times, it's hard to have an online presence in the science field because it's very technical, but they're able to work through that. They are very cost-effective, and they can really rock and roll on stuff.

What distinguishes PBJ Marketing from other providers?

Their customer service is fantastic, and I wouldn't say that if it weren't true. They've been fantastic to work with during the last three years, and I'm looking forward to continuing to work with them.

Is there anything PBJ Marketing could have improved or done differently?

No. I've been very satisfied with them. They've been great.

5.0
Overall Score – They've been really great during the last three years.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    – They've never missed a deadline. In fact, most of the time they're early.
  • 5.0 Cost
    Value / within estimates
    – They usually come in at about two-thirds of the price of the other firms.
  • 5.0 Quality
    Service & deliverables
    – They do an absolutely fantastic job with anything they do. The quality of my blog and the material they've made for the National Osteoporosis Foundation has just been top-notch.
  • 5.0 NPS
    Willing to refer
    – I have many times.

Paid Media Management for Creative Agency

"I feel comfortable passing work onto PBJ and knowing it will get done well."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2016 - Ongoing
Project summary: 

The client hired PBJ Marketing to bolster their creative and branding services by handling all projects involving paid media management, campaigns, reporting, and analytics.

The Reviewer
 
1-10 Employees
 
New York City Metro Area
Co-Founder, Creative & Branding Agency
 
Verified
The Review
Feedback summary: 

PBJ Marketing continually proved themselves a valuable and reliable partner. The agency consistently delivered high-quality work and contributed to successful projects. Their effective corporate culture, creative ideas, and solid project management made them an outstanding resource. 

BACKGROUND

Please describe your organization.

We are a creative and branding agency in Brooklyn, New York.

What is your position?

I am a co-founder and the Chief Executive Officer/Director of Strategy.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

Though we primarily handle creative and branding projects, we brand ourselves as a full-service agency. When our clients come to us in need of something that’s out of our purview, we turn to our network for those services. We needed a partner that we could use on a more consistent basis in order to offer our clients a more robust suite of services.

SOLUTION

Please describe the scope of their involvement in greater detail.

We have a partnership with PBJ, so any client we work with that needs paid media management through social media, AdWords, or any other platform, will be referred to them. We manage the creative and strategy, and PBJ manages the campaigns, reporting, and analytics.

How did you come to work with PBJ Marketing?

I found out about them through a mutual connection that I work pretty closely with. I set up a phone call and it was clear that we have similar cultures. We decided to work together about six months ago.

Could you provide a sense of the size of this initiative in financial terms?

We work with them on a management basis for our clients’ paid media, so it’s a monthly recurring agreement that continues as long as we have the client. Over the course of a year, we will have spent between $10,000 and $50,000.

What is the status of this engagement?

Given that our relationship is a partnership, I foresee it lasting indefinitely. We bring each other clients and are therefore mutually beneficial to one another. We each have our respective strengths, and when we work together, it works very nicely.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

One example I have is from a client in the industrial manufacturing and sales space for HVAC equipment. Since PBJ has taken over their paid media activities about three months ago, they’ve doubled the number of leads they’re getting per month and have dropped the cost of acquisition by half.

How did PBJ Marketing perform from a project management standpoint?

I work pretty closely with the founders, Phillip and David, and communicate with them at least a few times a week regarding various clients. The quality of their work and delivery has been very consistent and very high. They make it extremely easy for us to operate as the middle man. Since they operate as a white label service provider to us, they provide unbranded reports that we can add our own information to and label as our own. Everything is very smooth and easy.

What distinguishes PBJ Marketing from other providers?

Working with PBJ has been our first time going outside of our agency for paid media management, and the transition has been very easy. I am able to trust their judgment and expertise so that when I’m communicating with my clients about something that PBJ has done, I can feel good about the fact that if they say it’s going to work, it will work.

Additionally, they have a great company culture and method of operating that really aligns with ours. They are innovative and creative in the way that they approach the work, which cannot be said about a lot of other agencies. Being data driven is great, but they also add a human aspect that rounds out their work.

Is there anything PBJ Marketing could have improved or done differently?

Right now they’re in a growth phase, which will benefit us and their other clients in the long run, but has slowed down their turnaround and response time in the past couple of months. They approached us beforehand and let us know that their hiring was going to cause a bit of a bottleneck, which was really great in the sense that they were holding themselves accountable.

5.0
Overall Score – We have a complimentary set of services. Not only do I feel comfortable passing work onto PBJ and knowing it will get done well, but we’re able to collaborate and throw creative ideas back and forth.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    – Like I mentioned, things have been a little delayed lately, but there was accountability there. They’re still mostly consistent with everything.
  • 4.5 Cost
    Value / within estimates
    – Their pricing model is pretty competitive, but they’re very flexible since this is an agency to agency relationship and we need to share revenue. If the client needs to stick within a budget, they’re more than willing to figure out how we can both
  • 5.0 Quality
    Service & deliverables
    – This is my first experience outsourcing, but they’ve been able to achieve great results.
  • 5.0 NPS
    Willing to refer
    – I am 00% recommending them. Any time we bring on a new client, they are our go-to guys. If I had any other friends or colleagues that are looking for the same type of services, they would be the first people to come to mind.

Digital Marketing for Custom Shoes Retailer

"PBJ Marketing falls into the 20 percent of agencies who truly partner with you."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2016 - Ongoing
Project summary: 

PBJ Marketing provides a variety of services, including content creation, customer retention, and research on strategy, competitors, and competitive landscape.

The Reviewer
 
1-10 Employees
 
Spain
Randy Shuken
Co-founder, Quero Shoes
 
Verified
The Review
Feedback summary: 

PBJ Marketing has remained a dependable and valuable advertising partner. As a result of their contributions, the company's search rankings and online visibility improved dramatically. The team impressed with their reliability, organized project management, and personable communication.

BACKGROUND

Please describe your organization.

We're a startup online retailer that to provides made-to-order shoes handmade in Spain.

What is your position?

I'm one of the co-founders.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

First, we wanted to understand our market position and competition in the digital market. We also wanted to set up a strategy to get better recognition and stronger ROI [return on investment] from our marketing efforts. We wanted to work on our social media and traditional digital advertising.

SOLUTION

Please describe the scope of their involvement in detail.

PBJ Marketing has provided research on our strategy, competitors, and competitive landscape. They did an SEO [search engine optimization] audit of the site, created a blog to improve our ranking, and designed content for multiple special events invites. We're currently developing our go-to-market advertising and customer retention plan with them.

How did you come to work with PBJ Marketing?

I interviewed a bunch of agencies that I found through referrals and through the WeWork coworking network. I was looking for a smaller agency that was agile and used to working with startups. We needed more attention and focus.

Could you provide a sense of the size of this initiative in financial terms?

We spend an estimated $60,000 to $100,000 yearly.

What is the status of this engagement?

We've been working with them for about five months. We consider them an agency of record, meaning that they have a pivotal role on our team. They provide us with connections to other providers, and they help us coordinate, schedule, and manage other vendors. We're about to enter into the next phase of our relationship, which is the heavy roll out and launch of our targeted online advertising.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We will be getting more specific metrics in the next two to four months, but I know that when we started with them we were far from the first result in searches and now we're all over the place. We're highly visible, and we catch all the terms for our category and name. They also supported us on a pop-up we recently did in New York City, which generated more than 800,000 mentions on social media.

How did PBJ Marketing perform from a project management standpoint?

We've asked them to provide specific project management capabilities for our launch. They were integral in putting together all of the different pieces, including customer service, printing materials, in-store details and social media. They've been kept in the loop and have taken on a central role in terms of overall project management that is way beyond the purview of their role and market.

What distinguishes PBJ Marketing from other providers?

The founders are very available and committed to their clients, and they make you feel like you're part of the same team. Their team has strong, complementary skills in strategy, digital marketing, metrics, and other key areas that get things done. They're balanced and make themselves available to clients like me.

Is there anything PBJ Marketing could have improved or done differently?

Not right now. As the relationship progresses, we'll be getting into more measurable work like conversion rates, ROI, and so on. At this point, they've done everything that we've asked them to extremely well.

4.5
Overall Score – It's been very good. There are always areas for improvement on both sides, but it's been very strong so far.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    – They've managed schedules and met deadlines regularly.
  • 4.0 Cost
    Value / within estimates
    – They give you high value for the cost.
  • 4.5 Quality
    Service & deliverables
    – I say that only because there are future deliverables that are crucial to us that I haven't seen yet.
  • 5.0 NPS
    Willing to refer
    – I already have recommended them, and would do so again. There's a large universe of agencies, and I would say 80 percent are not as competent or as dedicated as one would hope. PBJ Marketing falls into the 0 percent of agencies who truly partner with