Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
I think that they were able to build a very engaging landing page. We had a very good conversion rate based on how many people took the quiz on the landing page. The final conversion rate was around 44 percent, which was incredible. Of the people who came to the landing page through the ad, 44 percent took the quiz and entered the contest. We had a high level of engagement.
Also, if I look at some analytical information from the website like bounce rate and time spent on the website, the bounce rate was low. A customer spent almost four minutes on our website. That actually shows a very good engagement with the website, so we were satisfied with that point. The Facebook sweepstakes campaign resulted in 600,000 impressions on our ads. The CTR [click-through rate] was somewhere around 1 percent, which was not that bad. As I said, of all those who came to the website, 44 percent did the action we want them to do. That was a very good conversion rate.
How did PBJ Marketing perform from a project management standpoint?
They tried their best. I have to say that PBJ Marketing is still a small, young company with a few young professionals who are experienced in doing projects. But, I'm not sure if they have done any major tasks in the last few years. I could tell that after working with them for a short period. Sometimes, we ended up doing the project management on their behalf. Not entirely, but sometimes, some of their employees weren't that organized. After a few misunderstandings, we were able to clear everything up and make sure that everyone is on the same page. We successfully implemented the whole campaign, and the results were very good.
What did you find most impressive about PBJ Marketing?
I would say that these guys try to be innovative. They are very tech-based and are always looking for new trends. They always try to give us many options based on case studies and research. They were very thorough and, at the same time, very tech-oriented. They came up with many interesting apps, devices, and tools that made that campaign successful. That's something I appreciated. Overall, it was a very good experience.
Are there any areas PBJ Marketing could improve?
If there is something that PBJ Marketing needs to improve, it's their project management. As I said, the conversation sometimes got a little tense from that perspective. We should have created a timeline of activities that they were supposed to do at the beginning. We were doing some stuff in the initial phase of the project on the run, so that caused some confusion at the beginning. But, again, we resolved everything. I would say they need a deeper focus on project management.