PBJ Marketing

What evidence can you share that demonstrates the impact of the engagement? 

R1: We’re learning that people like news articles more than they focus on conference posts or registration, so there is no direct correlation between social media marketing and registration. 

PBJ Marketing has opened our eyes to the unqualified users we had when we were working with our previous vendor in terms of engagement and activity on our social media platforms. We still have high user numbers, but they’ve helped us improve the number of qualified users.

R2: Although we had high users before, PBJ Marketing was able to pinpoint that our previous vendor was buying cheap likes to get user numbers up. So, our user-base included people from other countries who wouldn’t really be interested in our conferences.

How did PBJ Marketing perform from a project management standpoint?

R1: Sam is great at keeping us on task, focusing on what needs to be done and when it needs to be done in order to keep social media accounts updated, especially as we approach conferences.

R2: He takes an active interest in our social media and asks probing questions to come up with ideas that can increase interest and engagement. He is very proactive.

What did you find most impressive about them?

R2: PBJ Marketing is engaged, responsive, and really listens to us. Unlike our previous vendor, we haven't had to change our liaison every few months. This means that there hasn’t been a repeated learning curve to get a new contact up to speed for our specialized industry.

Are there any areas they could improve?

R2: It may be a function of the price point we had, but PBJ Marketing didn’t provide any of their own graphics. We had to provide all of them, which is understandable. However, it could add value if they did offer the option to have them design the graphics as well.

Do you have any advice for potential customers?

R1: Know what you want in terms of your social media presence in order to guide the trajectory. 

What evidence can you share that demonstrates the impact of the engagement?

It’s a little premature to see any discernible impacts from their marketing. Although they’re good at the more technical aspects of SEO, they don’t seem to be a full PR and marketing group.

Not only did they market our informational site in reverse, but they also don’t have a clear handle on whom we should market our products to, at least for our business. It’s frustrating that we’ve had to come up with all of the target groups ourselves without much creative insight. 

Having said that, once we’ve pointed them in the right direction, they’ve performed well. It’s just the lack of creative input that hasn’t been useful.

How did PBJ Marketing perform from a project management standpoint?

We primarily communicate over email and phone and have interacted about 5–8 times. It can be difficult to talk to them; we have to lead most of the discussion. They also seem a bit young in how they present the information that they use.

What did you find most impressive about them?

I’m impressed with their SEO work and ability to make our articles findable when searched.

Are there any areas they could improve?

It would benefit them to set out a stronger game plan for their marketing strategy. As a person with some experience in the Internet world, I have some idea about our needs, but we still need a team that can provide useful marketing insights and help devise strategies. This might be difficult for them because we’re in an esoteric market. In which case, I would’ve appreciated it if they had informed me earlier that this wasn’t their forte.

Do you have any advice for potential customers?

Make sure that you’re very clear about your needs to check if their group has the capacity to perform.

What evidence can you share that demonstrates the impact of the engagement?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

How did PBJ Marketing perform from a project management standpoint?

They always launch on time and never have any issues. We use project management tools to track campaigns and media spend, and we can see everything in real time. They provide monthly and quarterly reports on our website traffic and ad results, consistently suggesting ways to improve.

What did you find most impressive about them?

They’re affordable and achieve high-quality results. They don’t sugarcoat things but are straightforward and always have your back. They’re a great partner to work with.

Are there any areas they could improve?

 None that come to mind. We're satisfied. 

Do you have any advice for future clients of theirs?

PBJ is small and nimble, which is exactly what we needed. They are incredible analytical thinkers who quickly adapt to solve problems, and we would recommend them to anyone interested in optimizing their digital spends.