Brand Believers & Digital Dreamers

OUR SERVICES

Our specialties include digital marketing, e-commerce consulting, brand discovery, website design & development, search engine optimization (SEO), search engine marketing (SEM), PPC, Adwords, email marketing, inbound marketing, content strategy, and digital analytics. 

OUR PHILOSOPHY

We are strategists, first and foremost. Everything we create, develop, and grow is backed by data-driven insights and a long-term growth strategy. Everything we recommend, design, and development is done with your best interests, audience, and business objectives in mind. 

HOW WE WORK

Most firms are virtual factories, where managers juggle dozens of accounts every day. This is a lose-lose situation. You're not happy in the end, and we don't have a relationship we're proud to stand by.

Each strategist is assigned a small handful of our account load, becoming an expert in every aspect of your business, and market movements. The work we do is labor-intensive, communication-intensive, and incredibly dynamic. Overloading our teams would make success impossible.

Preserving this service model requires us to be pragmatic in choosing client partners. We will objectively analyze your business, goals, and budget well before we negotiate terms. If we determine we can’t bring value to your or our methodology isn’t a good fit, we'll be honest. Consequently, should you choose us as your digital partner, you can be confident in our ability to deliver the results we promise. 

WHO WE WORK WITH

We're proud to represent a wide variety of clients in B2C, B2B, and non-profit industries including e-commerce, professional services, manufacturing, high-fashion, think tanks, special interest groups, super PACs, food and beverage, real estate, and more. 

 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2011
Show all +
New York, NY
headquaters
  • PBJ Marketing
    175 Varick St
    New York, NY 10014
    United States
    646.770.3271
other locations
  • PBJ Marketing
    641 S St NW
    Washington, DC 20001
    United States
    646.770.3271

Portfolio

Key clients: 

Google Non-Profits

University of Maryland

Zappos

Czech Board of Tourism

Volkswagen

The Hawthorn Group LLC

American Security Project

MillerCoors

Impulse Group

Polish National Tourist Office

Reviews

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Web Redesign & Digital Marketing for University

"PBJ has a superior level of familiarity and expertise."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2016 - Ongoing
Project summary: 

PBJ Marketing completed a website upgrade and provided content guidance to boost online presence and program participation. They now supply SMM strategies to encourage lead generation and conversions.

The Reviewer
 
10,000+ Employees
 
Greater Washington DC Area
Director, Master's Program
 
Verified
The Review
Feedback summary: 

Through PBJ Marketing’s on-trend industry awareness, 30 new students have enrolled in the specialized program, increasing department revenue by $600,000. The team’s ability to meet aggressive deadlines and provide a cohesive vision from multiple data streams continue to impress.

BACKGROUND

Introduce your business and what you do there.

I’m the director of entrepreneurship and innovation programs at a university.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We were launching a new online graduate program and were interested in building our online presence and enrolling students in the program. We launched the program and had worked with a couple of other marketing agencies to build awareness and enrollment. None of the 3 other agencies really met our goals for enrollment.

SOLUTION

What was the scope of their involvement?

Instead of simply marketing, PBJ Marketing took a good look at all of our content that was online, our social media presence, and the website that we had already built. They provided some guidance on refining it from a support site and making 2 sites. They worked with us to build a proper landing page as well as a more robust version of the website. From there, they helped us understand some of the opportunities with social media since we really weren’t optimized based on our talks with PBJ. They were very helpful in building a more comprehensive and cost-efficient way of generating leads for us in the social media space.

They also helped with including proper analytics on our site to let us understand the patterning our prospective students and how to target them more effectively. They did a lot of the content marketing and lead management. They helped us get the proper sales funnels established for both the earlier program and the new program.

They worked in 3 different areas over the different contracts we’ve had. The first was the refinement and enhancement of our web presence. They took a 1-page website and worked with us to create a comprehensive site as well as a landing page that would really convert for us. The second piece was creating our social media presence, including managing our ad campaigns on a variety of platforms. The third element was general online marketing—making it more display-based and advising us on both the creation of the creative elements and how to target and manage that effectively as well.

This week, we are launching a second master’s program with them. It’s essentially a repeat of what we’ve learned with the first program. The first involved technology entrepreneurship, and the second involves corporate innovations. We were able to do the corporate innovation master’s this week based on the lessons we learned from before. We worked with PBJ to create the right landing page, create the right website, get the social media things in order, and have our ad strategy worked out.

Our target audience for a technology entrepreneurship master’s degree is generally 25–35 years old, and our gender representation is relatively equal. We were targeting an international market as well as a US market, thinking that the global accessibility of the program would make sense. We found that predominantly a US audience is enrolling with us. This is diversified somewhat. About 40% of our enrollment comes from business backgrounds, about 40% comes from technology, and about 20% is from a mix of other backgrounds. Since we offer a master’s program, everybody has a bachelor’s degree. Behaviorally, we cater to individuals who are interested in developing their own startup company.

We worked with PBJ’s CEO, Phillip, in developing the proposal and communicating the vision of what we wanted to do within the program. David [CSO, PBJ Marketing] is our daily point of contact who assists on both the creative side as well as the technical aspects. He makes sure that we have a good strategy behind what we’re doing and that we’re able to track and understand the data.

How did you come to work with PBJ Marketing?

We started by looking at 3 local providers in the Washington, DC area. We identified these options based on relationships, referrals, and asking around. We were not really happy with those results after trying them for a few months. We were familiar with Phillip because he was an alumnus of the university. We visited their website, looked at their portfolio, and talked with them a bit about what we’ve done and what they might recommend.

How much have you invested with PBJ Marketing?

The last 6-month contract was $50,000. The contract before that was $20,000, so we’ve spent a total of approximately $70,000 with them.

What is the status of this engagement?

We started working with them in June of 2016, and the work is ongoing. We started with a short contract, added a 6-month contract, and now we’re in the process of renewing. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We typically enroll a class of 30 and do 2 intakes per year. In the year that PBJ’s been with us, we probably have 30 graduate students that we might not have had otherwise. We offer a $20,000 program, so that translates to $600,000 in added revenue. When I look at the sophistication of our marketing campaigns, I know my cost-per-lead, what we’re spending, what the results are, what the path of a student is to us, how we’re doing our lead management of these students, and why we’re doing all these things. I think that we are the most effective team on campus for doing that.

A lot of university marketing is still very traditional. Many departments on campus are still doing billboards and radio. When we’re in meetings with other groups on campus and discussing our marketing activities, we get a lot of blank stares. I think it’s to PBJ’s credit that they stay current on some of the latest strategies and techniques for branding and marketing something traditional like a degree in an innovative space and a cost-effective way.

How did PBJ Marketing perform from a project management standpoint?

They balance being data-driven but also being highly attentive and responsive. Although we have some scheduled time together periodically, if we do have a question or a concern, if something looks broken, or if we feel like we broke something accidentally, we reach out to them and get a quick response. We use LuckyOrange for the general site traffic management. We use ActiveCampaign for our content marketing and broadcast emails. We use Funnel.io as our reporting system to track our performance on the different media channels.

What did you find most impressive about PBJ Marketing?

Compared to other providers, PBJ has more expert knowledge on how to use various social media marketing tools. We had similar ad budgets for Facebook, Twitter, and a variety of other areas. We found that the volume and the quality of the leads exceeded that of any of the other 3 providers. Maybe a lot of people can figure out how to manage a Facebook campaign, but they may not necessarily have the level of expertise. PBJ has a superior level of familiarity and expertise. I think they have a data-driven mentality of what we’re doing and where we’re doing it. They’ve also exceeded my expectations as far as their technical acumen on the web design as far as how to use tracking codes and integrate a lot of the technical pieces to make the data manageable. The other agencies were creative in the context that they could use Photoshop, but I didn’t really get the sense that they understood as much of the data and analytics.

Are there any areas PBJ Marketing could improve?

I feel like we are highly dependent on a single person. If David decided to leave, I think we could be stuck. That’s a byproduct of working with smaller firms, but I do think that PBJ is highly reliant on him, and I’m not real sure what they would do if he left. 

5.0
Overall Score We naturally want to work with people who have subject matter knowledge but are also customer service-driven. I think they’ve demonstrated these strengths clearly.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We generally ask for things to happen exceptionally fast. Particularly with the aggressive deadlines that we ask for, they perform very well.
  • 5.0 Cost
    Value / within estimates
    They deliver our enrollment targets at a much higher rate than other providers we’ve worked with.
  • 5.0 Quality
    Service & deliverables
    Their quality typically exceeds our expectations. Their responsiveness has been exceptional as well.
  • 5.0 NPS
    Willing to refer
    They offer a high ROI, great responsiveness, and a broad knowledge base.

SEO & PPC for Medical Equipment Distributor

"They’re just in it to win it with us, and that really means a lot."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Ongoing
Project summary: 

PBJ Marketing manages ongoing PPC, AdWords, and SEO campaigns by identifying areas for improvement and accelerating content success rates. Tasks also include email marketing, blog posts, and website redesign. 

The Reviewer
 
11-50 Employees
 
Rochester, New York
Lawrence Franchetti
President, Foremost Medical Equipment
 
Verified
The Review
Feedback summary: 

Through PBJ Marketing’s up-to-date digital strategies, online revenue has achieved its highest value in company history. The team’s comprehensive approach and ability to implement immediate changes continue to promote a fruitful partnership. 

BACKGROUND

Introduce your business and what you do there.

Foremost Medical Equipment is a medical device distribution company that sells new and refurbished medical equipment. I’m the president. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We knew we had existing challenges with our website platform and e-commerce platform, and we wanted to make some changes. We also knew that we were not succeeding at the level we wanted to with our AdWords, PPC [pay-per-click], and organic SEO [search engine optimization]. We wanted to find a company who could help guide us through those three areas. Previous firms that we worked with didn’t have a good understanding of our business, and we were wasting money. 

SOLUTION

What was the scope of their involvement?

Their involvement has been just incredible. We talk almost on a daily basis. I don’t think any of us anticipated the daily interactions that we’ve been having, mainly because we were accustomed to our previous vendor who we would talk to once a month or once every six weeks, which probably was indicative of some of the challenges we were having. PBJ was able to do an under-the-hood assessment of all three target areas, and they identified several red flags for us to be concerned about. They put forth a proposal to address those red flags. They also helped us in what we needed to do to accelerate and increase our success rate on PPC and AdWords and also SEO which we’d never done before.

When we decided to work with PBJ, one of the first things that we did was just start to overhaul our website. Our website has tens of thousands of items, and it needed a major overhaul just because of the years of mistakes. They’ve done extensive work with just renaming photos, renaming product descriptions, working on our search filter, and working on the overall feel of the website as far as the interaction on the site itself and interaction on the cart.

We consider PBJ part of our company because they know everything about our products. They know where we want to spend, how we want to spend, and take into consideration our high-profit margin products. They have taken a comprehensive approach to how we’re spending our money and making sure that we’re getting the biggest bang for our buck.

On the SEO side, one of the biggest components that we’re learning is getting back links to non-affiliated sites to Foremost but sending them over to our website. What we did over the past six weeks is launch a blog. They’re in charge of doing all of our blog entries, which have been pretty extensive, along with a calendar of when those blog entries will go up over the next six months, twelve months, etc. They’re responsible for writing all of those blogs, finding the information, and putting the keywords into those paragraphs so that we can get higher results on organic search.

They’ve also taken on our email marketing campaign. We’re reaching out and targeting specific current customers of ours, and then we’ll expand that to include future customers.

We have four people from PBJ who we work with consistently, including Philip [CEO], David [CSO], Michael [Head of SEO], and Bennett [Digital Marketing Analyst]. I know there are people behind the scenes working with them on their team.

How did you come to work with PBJ Marketing?

We had talked to a lot of other companies by doing an interview process. It really seemed that PBJ knew what they were talking about, but they weren’t just interested in what they were talking about. They were really interested in us as a company. When they started talking to us about profit margins and making sure that we were spending money on products that we’d make money on, it was really fantastic. They really care about how our company succeeds, not just about how they look on the clicks. We felt that they had the most detailed assessment and were the most engaging and articulate. In the tech world, one of the challenges is that sometimes when you deal with people that are non-tech oriented, such as us, things get lost in translation. Being able to communicate what they were trying to achieve but also listen to us was really paramount in making sure that we had a company that we wanted to partner with.

How much have you invested with PBJ Marketing?

We’ve spent between $40,000 and $50,000 on their services. Including our AdWords spend, we’ve spent between $120,000 and $150,000. We’ve increased our budget consistently because we’re really satisfied with the results and trust them. It is really a sign of our true partnership, I think.

What is the status of this engagement?

We started working with them in January of 2017, and the work is ongoing. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We’ve seen the biggest impact in AdWords and PPC. They’ve done a phenomenal job. We consider them part of our company. We just got the SEO started. In terms of PPC, we’ve had our highest revenue month ever as a company online, so to us that’s a huge indicator. We’ve seen our transactions become higher in revenue dollars, and we’re spending less for them. Before PBJ, we had a lot of transactions, but the return on the ad spend was much smaller. Now, we’re getting big-ticket, high-dollar items coming through online, so that’s really something that we care about. With our website, sometimes people just come in for information because they want to get a quote or they need pricing or something. We’ve seen an uptick in high-ticket items being requested for quotes. We know that we are seeing fantastic results based on our history as a company.

Our website was done a few years ago on a limited budget, so it’s been kind of clunky. For PBJ to make some immediate changes to make it more modern has been great. The customer experience is so much more satisfactory, which I think leads to business as well.

How did PBJ Marketing perform from a project management standpoint?

They do really well. What we really like is that they keep us updated. We have a recap almost every four weeks where we can review everything that they’ve done. They keep us informed, but they don’t overwhelm us. We’re not techies, so we pay them to take on these projects and to implement them. We don’t need to babysit them. That’s what’s been really beneficial about them: they take care of it. They know the level of interaction that we want. We interact with them on a daily basis for questions or things with the website, but on the long-term projects, they really just take it and put a timeline on it. They’ve hit every single timeline they’ve set, and then we work together just to make sure we’re on the same page for the next set of projects.

What did you find most impressive about PBJ Marketing?

They’ve really become a true partner. That’s what all vendors say to you, but it really is truthful with these guys. They care about our company’s success, not just theirs; they really have invested the time to understand our products, the nomenclature, how we sell, and all of that means a lot to us.

They’re very accessible. I can text, call, or email them at any time. They’re just in it to win it with us, and that really means a lot. Their communication is another thing that sets them apart. When you’re interacting with folks who are not necessarily techies, you sometimes can get lost pretty fast in the communication. They have a way of communicating with us in layman’s terms so that we can understand. It also helps us make decisions a lot faster as opposed to having to decipher what they’re saying.

Are there any areas PBJ Marketing could improve?

I don’t think so. We’re continuing to send them business. I told Philip I think we’re going to have to hire more people, which isn’t a problem. 

5.0
Overall Score If there was something higher than 5, we would give it.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We haven’t had any deadlines missed. In fact, they’ve been ahead of the game on many things.
  • 4.5 Cost
    Value / within estimates
    There are more expensive vendors and less-expensive ones, but I think for what we’re getting, we’re paying a realistic amount. We’re getting a good return on investment.
  • 5.0 Quality
    Service & deliverables
    I don’t think it could be any better than what we’ve asked for. In fact, they’ve exceeded expectations.
  • 5.0 NPS
    Willing to refer
    We’ve already done it. We’ve been trying to increase our business with them internally with all our companies.

Content Marketing for Czech Tourism Company

"They [PBJ Marketing] were very thorough and, at the same time, very tech-oriented."

Quality: 
5.0
Schedule: 
3.5
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Less than $10,000
 
Dec. 2015 - June 2016
Project summary: 

PBJ Marketing provided a variety of services for the client including online advertising, a Facebook campaign, and building a landing page in both French and English.

The Reviewer
 
51-200 Employees
 
Prague, Czech Republic
Jiri Duzar
Director, CzechTourism USA
 
Verified
The Review
Feedback summary: 

PBJ Marketing succeeded as the client’s partner by helping them achieve their goals; the landing page the agency delivered resulted in increased conversion rates and user engagement. The client praises PBJ Marketing for their excellent performance.

BACKGROUND

Introduce your business and what you do there.

I am the director of the New York office of CzechTourism USA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We wanted to promote new nonstop flights from Canada to the Czech Republic. We had a campaign with one airline, and we came up with the idea of creating a Facebook contest. It was a giveaway contest for a free trip to the Czech Republic. We were looking for someone who would create a landing page for this contest. We also needed someone to promote the contest, create ads, and manage the whole paid campaign on Facebook.

SOLUTION

What was the scope of their involvement?

PBJ Marketing handled just one small project for us. They built the landing page in English and French. We provided the copy for the landing page so they didn't do any creative writing. They built the landing page, the graphics and all the visual components of it. Then, they created a series of online ads and came up with a Facebook campaign strategy. They were responsible for the whole campaign from A to Z, from creative development to implementation and budget control. They delivered the KPIs [key performance indicators] we set at the beginning, and then provided us with a final report.

How did you come to work with PBJ Marketing?

It was through a personal recommendation from someone who has worked with them before. I was looking at other companies as well but, after a personal meeting with PBJ Marketing, we felt that we are on the same page for this project. I decided to give it a go and try them based on their references and what they proposed to do.

How much have you invested with PBJ Marketing?

Our spending was slightly less than $10,000 for this project.

What is the status of this engagement?

We started talking about initial ideas in December 2015. Back then, we were still looking for the right timing to launch the campaign. That's because the nonstop connection between Canada and Prague only started to operate at the end of May. The main workload was done in April, May, and June [of 2016]. We finished up our work with PBJ Marketing in June.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I think that they were able to build a very engaging landing page. We had a very good conversion rate based on how many people took the quiz on the landing page. The final conversion rate was around 44 percent, which was incredible. Of the people who came to the landing page through the ad, 44 percent took the quiz and entered the contest. We had a high level of engagement.

Also, if I look at some analytical information from the website like bounce rate and time spent on the website, the bounce rate was low. A customer spent almost four minutes on our website. That actually shows a very good engagement with the website, so we were satisfied with that point. The Facebook sweepstakes campaign resulted in 600,000 impressions on our ads. The CTR [click-through rate] was somewhere around 1 percent, which was not that bad. As I said, of all those who came to the website, 44 percent did the action we want them to do. That was a very good conversion rate.

How did PBJ Marketing perform from a project management standpoint?

They tried their best. I have to say that PBJ Marketing is still a small, young company with a few young professionals who are experienced in doing projects. But, I'm not sure if they have done any major tasks in the last few years. I could tell that after working with them for a short period. Sometimes, we ended up doing the project management on their behalf. Not entirely, but sometimes, some of their employees weren't that organized. After a few misunderstandings, we were able to clear everything up and make sure that everyone is on the same page. We successfully implemented the whole campaign, and the results were very good.

What did you find most impressive about PBJ Marketing?

I would say that these guys try to be innovative. They are very tech-based and are always looking for new trends. They always try to give us many options based on case studies and research. They were very thorough and, at the same time, very tech-oriented. They came up with many interesting apps, devices, and tools that made that campaign successful. That's something I appreciated. Overall, it was a very good experience.

Are there any areas PBJ Marketing could improve?

If there is something that PBJ Marketing needs to improve, it's their project management. As I said, the conversation sometimes got a little tense from that perspective. We should have created a timeline of activities that they were supposed to do at the beginning. We were doing some stuff in the initial phase of the project on the run, so that caused some confusion at the beginning. But, again, we resolved everything. I would say they need a deeper focus on project management.

4.5
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

Digital Marketing for National Osteoporosis Foundation

"I don't speak well of many consultants, but PBJ has always been extremely available, and they work well with their clients."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2013 - Ongoing
Project summary: 

The client hired PBJ Marketing for two projects which required general marketing and the design, development, and management of the client’s blog.

The Reviewer
 
1-10 Employees
 
Washington DC Metro Area
Dr. Taylor Wallace
Senior Director, Science Policy & Government Relations, National Osteoporosis Foundation
 
Verified
The Review
Feedback summary: 

PBJ Marketing is a valuable and reliable partner. The agency succeeds by helping the client achieve their goals; PBJ Marketing’s contributions resulted in a significant increase in followers for the client. PBJ Marketing is recommended to others.

BACKGROUND

Please describe your organization.

I have a food and nutrition blog, drtaylorwallace.com, and I am also the senior director of science, policy, and government affairs at the National Osteoporosis Foundation.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

I have worked with PBJ in two different capacities. They developed, designed, and managed my blog, and they have done general marketing for the National Osteoporosis Foundation.

SOLUTION

Please describe the scope of their involvement in detail.

PBJ Marketing has done different types of advertising and have updated the website for the National Osteoporosis Foundation. They do a lot of search engine optimization and are able to help an organization gain a larger following online. They also created a flipbook for people that have recently been diagnosed with osteoporosis that explains the medications and physical activities you should do to prevent the disease from progressing. We've been impressed by them.

How did you come to work with PBJ Marketing?

I met them through one of their clients who was satisfied with their work. I was looking for some professional help as I started my blog and, once we met, we hit it off from there. That was three or four years ago.

Could you provide a sense of the size of this initiative in financial terms?

The cost of the work for my blog was about $10,000, and the work for the National Osteoporosis Foundation is between $50,000 and $60,000.

What is the status of this engagement?

I've worked with them for a little more than three years on my blog, and I'm very satisfied. We actually just relaunched a new blog with catchy designs. It's fantastic.

I started working with them at the National Osteoporosis Foundation about two and a half years ago, and we are still very engaged with them. I don't even put out RFPs [request for proposals] any more. We exclusively use PBJ Marketing.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Our online community at the National Osteoporosis Foundation has grown substantially. The amount of followers has tripled during the last two years. Much of the stuff that they have designed for us are downloadable pamphlets and informational kits, which are downloaded very frequently.

As for my blog, they created it about three years ago. We now have more than 60,000 followers, and it's been very cost-effective.

How did PBJ Marketing perform from a project management standpoint?

They're quick, organized, efficient, and very communicative. I don't speak well of many consultants, but PBJ has always been extremely available, and they work well with their clients. Many times, it's hard to have an online presence in the science field because it's very technical, but they're able to work through that. They are very cost-effective, and they can really rock and roll on stuff.

What distinguishes PBJ Marketing from other providers?

Their customer service is fantastic, and I wouldn't say that if it weren't true. They've been fantastic to work with during the last three years, and I'm looking forward to continuing to work with them.

Is there anything PBJ Marketing could have improved or done differently?

No. I've been very satisfied with them. They've been great.

5.0
Overall Score – They've been really great during the last three years.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    – They've never missed a deadline. In fact, most of the time they're early.
  • 5.0 Cost
    Value / within estimates
    – They usually come in at about two-thirds of the price of the other firms.
  • 5.0 Quality
    Service & deliverables
    – They do an absolutely fantastic job with anything they do. The quality of my blog and the material they've made for the National Osteoporosis Foundation has just been top-notch.
  • 5.0 NPS
    Willing to refer
    – I have many times.

Paid Media Management for Creative Agency

"Not only do I feel comfortable passing work onto PBJ and knowing it will get done well, but we’re able to collaborate and throw creative ideas back and forth."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

The client hired PBJ Marketing to bolster their creative and branding services by handling all projects involving paid media management, campaigns, reporting, and analytics.

The Reviewer
 
1-10 Employees
 
New York Metro Area
Co-Founder, Creative & Branding Agency
 
Verified
The Review
Feedback summary: 

PBJ Marketing is a valuable and reliable partner. The agency consistently delivers quality work and contributes to successful projects. The client praises PBJ Marketing for their effective corporate culture and recommends them to others.

BACKGROUND

Please describe your organization.

We are a creative and branding agency in Brooklyn, New York.

What is your position?

I am a co-founder and the Chief Executive Officer/Director of Strategy.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

Though we primarily handle creative and branding projects, we brand ourselves as a full-service agency. When our clients come to us in need of something that’s out of our purview, we turn to our network for those services. We needed a partner that we could use on a more consistent basis in order to offer our clients a more robust suite of services.

SOLUTION

Please describe the scope of their involvement in greater detail.

We have a partnership with PBJ, so any client we work with that needs paid media management through social media, AdWords, or any other platform, will be referred to them. We manage the creative and strategy, and PBJ manages the campaigns, reporting, and analytics.

How did you come to work with PBJ Marketing?

I found out about them through a mutual connection that I work pretty closely with. I set up a phone call and it was clear that we have similar cultures. We decided to work together about six months ago.

Could you provide a sense of the size of this initiative in financial terms?

We work with them on a management basis for our clients’ paid media, so it’s a monthly recurring agreement that continues as long as we have the client. Over the course of a year, we will have spent between $10,000 and $50,000.

What is the status of this engagement?

Given that our relationship is a partnership, I foresee it lasting indefinitely. We bring each other clients and are therefore mutually beneficial to one another. We each have our respective strengths, and when we work together, it works very nicely.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

One example I have is from a client in the industrial manufacturing and sales space for HVAC equipment. Since PBJ has taken over their paid media activities about three months ago, they’ve doubled the number of leads they’re getting per month and have dropped the cost of acquisition by half.

How did PBJ Marketing perform from a project management standpoint?

I work pretty closely with the founders, Phillip and David, and communicate with them at least a few times a week regarding various clients. The quality of their work and delivery has been very consistent and very high. They make it extremely easy for us to operate as the middle man. Since they operate as a white label service provider to us, they provide unbranded reports that we can add our own information to and label as our own. Everything is very smooth and easy.

What distinguishes PBJ Marketing from other providers?

Working with PBJ has been our first time going outside of our agency for paid media management, and the transition has been very easy. I am able to trust their judgment and expertise so that when I’m communicating with my clients about something that PBJ has done, I can feel good about the fact that if they say it’s going to work, it will work.

Additionally, they have a great company culture and method of operating that really aligns with ours. They are innovative and creative in the way that they approach the work, which cannot be said about a lot of other agencies. Being data driven is great, but they also add a human aspect that rounds out their work.

Is there anything PBJ Marketing could have improved or done differently?

Right now they’re in a growth phase, which will benefit us and their other clients in the long run, but has slowed down their turnaround and response time in the past couple of months. They approached us beforehand and let us know that their hiring was going to cause a bit of a bottleneck, which was really great in the sense that they were holding themselves accountable.

5.0
Overall Score – We have a complimentary set of services. Not only do I feel comfortable passing work onto PBJ and knowing it will get done well, but we’re able to collaborate and throw creative ideas back and forth.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    – Like I mentioned, things have been a little delayed lately, but there was accountability there. They’re still mostly consistent with everything.
  • 4.5 Cost
    Value / within estimates
    – Their pricing model is pretty competitive, but they’re very flexible since this is an agency to agency relationship and we need to share revenue. If the client needs to stick within a budget, they’re more than willing to figure out how we can both
  • 5.0 Quality
    Service & deliverables
    – This is my first experience outsourcing, but they’ve been able to achieve great results.
  • 5.0 NPS
    Willing to refer
    – I am 00% recommending them. Any time we bring on a new client, they are our go-to guys. If I had any other friends or colleagues that are looking for the same type of services, they would be the first people to come to mind.

Digital Marketing for Custom Shoes Retailer

"PBJ Marketing falls into the 20 percent of agencies who truly partner with you to help you achieve your business goals."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

PBJ Marketing provides a variety of services for the client including content creation, customer retention, and research on strategy, competitors, and competitive landscape.

The Reviewer
 
1-10 Employees
 
Spain
Randy Shuken
Co-founder, Quero Shoes
 
Verified
The Review
Feedback summary: 

PBJ Marketing is a reliable and valuable partner. The agency succeeds by helping the client achieve their goals; as a result of PBJ Marketing’s contributions, the client’s search rankings and online visibility improved dramatically.

BACKGROUND

Please describe your organization.

We're a startup online retailer that to provides made-to-order shoes handmade in Spain.

What is your position?

I'm one of the co-founders.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

First, we wanted to understand our market position and competition in the digital market. We also wanted to set up a strategy to get better recognition and stronger ROI [return on investment] from our marketing efforts. We wanted to work on our social media and traditional digital advertising.

SOLUTION

Please describe the scope of their involvement in detail.

PBJ Marketing has provided research on our strategy, competitors, and competitive landscape. They did an SEO [search engine optimization] audit of the site, created a blog to improve our ranking, and designed content for multiple special events invites. We're currently developing our go-to-market advertising and customer retention plan with them.

How did you come to work with PBJ Marketing?

I interviewed a bunch of agencies that I found through referrals and through the WeWork coworking network. I was looking for a smaller agency that was agile and used to working with startups. We needed more attention and focus.

Could you provide a sense of the size of this initiative in financial terms?

We spend an estimated $60,000 to $100,000 yearly.

What is the status of this engagement?

We've been working with them for about five months. We consider them an agency of record, meaning that they have a pivotal role on our team. They provide us with connections to other providers, and they help us coordinate, schedule, and manage other vendors. We're about to enter into the next phase of our relationship, which is the heavy roll out and launch of our targeted online advertising.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We will be getting more specific metrics in the next two to four months, but I know that when we started with them we were far from the first result in searches and now we're all over the place. We're highly visible, and we catch all the terms for our category and name. They also supported us on a pop-up we recently did in New York City, which generated more than 800,000 mentions on social media.

How did PBJ Marketing perform from a project management standpoint?

We've asked them to provide specific project management capabilities for our launch. They were integral in putting together all of the different pieces, including customer service, printing materials, in-store details and social media. They've been kept in the loop and have taken on a central role in terms of overall project management that is way beyond the purview of their role and market.

What distinguishes PBJ Marketing from other providers?

The founders are very available and committed to their clients, and they make you feel like you're part of the same team. Their team has strong, complementary skills in strategy, digital marketing, metrics, and other key areas that get things done. They're balanced and make themselves available to clients like me.

Is there anything PBJ Marketing could have improved or done differently?

Not right now. As the relationship progresses, we'll be getting into more measurable work like conversion rates, ROI, and so on. At this point, they've done everything that we've asked them to extremely well.

4.5
Overall Score – It's been very good. There are always areas for improvement on both sides, but it's been very strong so far.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    – They've managed schedules and met deadlines regularly.
  • 4.0 Cost
    Value / within estimates
    – They give you high value for the cost.
  • 4.5 Quality
    Service & deliverables
    – I say that only because there are future deliverables that are crucial to us that I haven't seen yet.
  • 5.0 NPS
    Willing to refer
    – I already have recommended them, and would do so again. There's a large universe of agencies, and I would say 80 percent are not as competent or as dedicated as one would hope. PBJ Marketing falls into the 0 percent of agencies who truly partner with

Digital Marketing for Education Startup

"PBJ is an awesome team to work with to learn some new strategies and get a handle on your market."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

PBJ assisted the client with integrating marketing and analytics into their apps, and improving their visibility in app stores. They provided services in analytics, paid search, social media, and app store advertising.

The Reviewer
 
11-50 Employees
 
Cambridge, Massachusetts
Director of Marketing, Education Startup
 
Verified
The Review
Feedback summary: 

PBJ established a solid foundation for the client's new in-house team that included drastic improvements in site design, increase in traffic, and growth and retention in social media accounts. The client praised their transparency.

BACKGROUND

Please describe your organization.

We are an education tech start-up. We create SAT, ACT, and TOEFL prep products for students. We’re largely app-based, but we also do Internet-based tutoring.

What is your position?

I am the Director of Marketing.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

When we started with PBJ, all of our products were app-based, so we needed experts who understood how to both integrate all of our marketing, analytics, data, and channels into our apps, and also effectively improve our visibility both in the app stores and in the broader education market.

SOLUTION

Please describe the scope of their involvement in greater detail.

I was actually brought on initially as a way to support PBJ’s efforts. When they were first hired, they handled all of our marketing efforts, which included everything from implementation of analytics to paid search, social media marketing, app store advertising, and app integration.

How did you come to work with PBJ Marketing?

My company hired PBJ because they were expanding and didn’t have all the necessary marketing capabilities in-house.

Could you provide a sense of the size of this initiative in financial terms?

It falls in the range between $50,000 to $200,000.

What is the status of this engagement?

We began working with PBJ about a year and a half ago [early 2015]. We no longer work with them because we now have in-house marketing capabilities. We had an awesome experience with them and they absolutely laid down the foundation that we needed in terms of technical implementation and direction. Once all of that was set up, we transferred it to an internal team and amicably parted ways.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We saw a dramatic improvement to our website design and an increase in traffic. We saw improvement in our app downloads and rank in both the Android and iTunes app stores. We also saw significant growth and retention on our social media accounts.

How did PBJ Marketing perform from a project management standpoint?

Along with their technical know-how, their project management was what I was most impressed with. PBJ does a very good job of determining exactly how frequently you want to be in communication, and making sure you know exactly what’s going on with them. They are very receptive to feedback and they provide very detailed reporting at the end of each month, or more frequently if you request it. Their project management was absolutely excellent and very transparent.

What distinguishes PBJ Marketing from other providers?

I would first say as a general note, I had an absolutely incredible experience working with them, and we continue to be in touch even though we’re not necessarily working together. PBJ offers two things that are absolutely key for a good marketing agency. First, they have the savvy and the know-how, but also the willingness to learn something new if they need to for a client. I have never seen a team that learns as fast and is able to adapt to new problems as well as PBJ Marketing.

Secondly, their team is super transparent and happy to keep you in the loop. For anyone that wants to improve their own marketing knowledge, PBJ is an awesome team to work with to learn some new strategies and get a handle on your market.

Is there anything PBJ Marketing could have improved or done differently?

Personally, I had a great experience working with them directly. One area that my team would have been more interested in is cost assessment. If you’re not familiar with marketing it can be hard to understand the cost of things.

5.0
Overall Score – I’ve definitely had a very good experience with PBJ, and I continue to find opportunities to work with them now.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    – We never had issues with scheduling or timelines.
  • 4.5 Cost
    Value / within estimates
    – They are very cost effective and very ROI [return on investment]-oriented, which was really great. For people who aren’t familiar with marketing, there may be some lack of clarity in terms of how much they should be spending on their brand. Beyond that,
  • 4.5 Quality
    Service & deliverables
    – The deliverables we got were always very high quality, and we still refer to them even today. The service they provided was absolutely excellent and timely. There’s some slowness when you’re adapting to a new market and a new product, so I can’t give it
  • 5.0 NPS
    Willing to refer
    – This is not the first time I’ve recommended them.

Website Redesign for Sports Bar

"PBJ has really heightened my business through my website, and have made it easier to gain customers and build my brand."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2014 - Ongoing
Project summary: 

With the goal of making their website more robust and user-friendly, the client hired PBJ Marketing to bring the site to a new platform and make strategic recommendations.

The Reviewer
 
11-50 Employees
 
Washington DC Metro Area
Doug Schantz
Owner, Nellie's Sports Bar
 
Verified
The Review
Feedback summary: 

PBJ Marketing delivered an effective website that contributed to increased traffic for the client. The client has no complaints for the agency’s performance, praises them for exceeding expectations, and highly recommends PBJ Marketing to others.

BACKGROUND

Please describe your organization.

Nellie's Sports Bar is a sports bar located at U Street N.W., in Washington DC.

What is your position?

I am the owner.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

We were trying to make our website more robust and user-friendly. Our site was sufficient when we opened nine years ago, but it didn’t have a lot of the functionality that we needed after being in business for so long.

SOLUTION

Please describe the scope of their involvement in greater detail.

PBJ Marketing brought us to a new platform and recommended a couple of ideas that were much more user friendly. Our site is now much more visual and interactive, and it allows users to search for information on nightly events. It also collects information from our users, like their birthday and address, which allows us to engage with them on a new level. After nine years, we had a lot of pictures of Nellie’s that we wanted to post, and we wanted customers to be able to post their own pictures as well. PBJ set that up for us.

How did you come to work with PBJ Marketing?

One of the owners was a friend of mine, and I had been mentioning that it was time to update the Nellie’s website. I either spoke directly with Phillip [Co-Owner, PBJ Marketing] or one of my friends that suggested I reach out to them.

Could you provide a sense of the size of this initiative in financial terms?

Total expense was between $10,000 and $50,000.

What is the status of this engagement?

The project started in January of 2014, and it's ongoing. They manage our site.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We host a lot of parties, birthdays, and events at Nellie’s, and we encourage people to click on a button that says “Reserve a Room” or “Contact Us About Events” when they want to schedule something. We went from maybe one inquiry per week to about five or six now.

I also recently got an email from Google saying that 1.5 million people have viewed and responded to the photographs on our site, which is really impressive. PBJ Marketing has really helped us online because we’re much more relevant and accessible now.

How did PBJ Marketing perform from a project management standpoint?

PBJ was very good. They started by exploring the scope of work and determining the things we needed. We realized the main necessity was to modernize the site and then explore other options like online retail sales, mailing lists, or collecting other data. They managed everything from soup to nuts, and were always accessible both personally and online. We got a lot of attention from them at the beginning, which we needed. Now they interact with someone at the restaurant maybe once a week or so, and they always respond immediately when we have a question.

What distinguishes PBJ Marketing from other providers?

They get the market, they’re up to date on cutting edge technology, and they make it easy for lay people like myself to utilize that in marketing terms. They’ve really heightened my business through my website, and have made it easier to gain customers and build my brand.

Is there anything PBJ Marketing could have improved or done differently?

No. For the size of the business they are running, they exceed my expectations. They're not a large ad agency, and they provide what they promise.

5.0
Overall Score – They're definitely a terrific partner.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    – They helped us understand what they can actually deliver within a timeframe and they kept up with that promise.
  • 5.0 Cost
    Value / within estimates
    – They're very affordable.
  • 5.0 Quality
    Service & deliverables
    – They have not missed any deliverable. The quality is professional and friendly.
  • 5.0 NPS
    Willing to refer
    – It's a catch I don't like to spread them out too much, but obviously, I'd recommend them.

Online Marketing for Digital Agency

"PBJ is always interested in learning new things, and they are very enthusiastic about what they do."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2015 - Ongoing
Project summary: 

The client hired PBJ Marketing to handle all of their projects regarding pay-per-click, social media marketing, and Google AdWords.

The Reviewer
 
1-10 Employees
 
Baltimore Metro Area
Michael
CEO, Digital Agency
 
Verified
The Review
Feedback summary: 

PBJ Marketing performs well by consistently delivering quality work and decreasing the client’s client acquisition costs. The agency is praised for their detailed reporting and straightforward communication style.

BACKGROUND

Please describe your organization.

We are a full-scale digital marketing agency. We provide SEO [search engine optimization], pay-per-click, website design services, and social media marketing for small to medium-sized businesses.

What is your position?

I'm the CEO.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

We were looking to outsource our online advertising services because our margins were lower when we were doing it in-house. The amount of work for the results we wanted didn't allow for us to keep it in-house.

SOLUTION

Please describe the scope of their involvement in detail.

We hired PBJ Marketing to partner with us, manage Google AdWords for our clients, and handle advertising on Facebook, Bing, Yahoo, and so on. When a client of ours is looking to advertise on Google, we bring in PBJ Marketing to consult with them and talk about their goals online. PBJ then works with them to determine what budget is the minimum to get great results. They set up the entire thing, and they provide awesome reporting every month.

How did you come to work with PBJ Marketing?

I've known David [Bosley] and Phil [Reinhardt, cofounders of PBJ Marketing] for many years. We started our companies at the same time and spent a lot of time brainstorming ideas together. We have different business models, but we are able to help each other out in areas that we excel in. PBJ is awesome for online advertising, pay-per-click, Google advertising, and Facebook. We specialize in the SEO area.

Could you provide a sense of the size of this initiative in financial terms?

Total cost is around $30,000 to $40,000.

What is the status of this engagement?

We started working with them about a year ago, and we consider them one of our trusted partners. Sometimes, we white label each other's work, but most of the time we're very transparent about the fact that we partner with companies we think do amazing work.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

One of the most recent reports we received from one of our clients who is engaged in a pay-per-click campaign with PBJ has decreased the amount of money it costs to acquire a client from their online ad by 300 percent. The number of impressions and engagements on the website from ads has markedly increased since PBJ has set up and optimized their pay-per-click campaign. Prior to PBJ, the average time on the website from an ad was 30 seconds, and now it's about a minute and a half. PBJ has figured out how to acquire highly engaged, highly interested people from the ads that they've set up.

How did PBJ Marketing perform from a project management standpoint?

It's simple and straightforward in terms of how we communicate. They're organized and they get their work done on time or early. We communicate over the phone or email, and when I reach out I usually hear back the same day, if not, within 24 hours. Their reporting is very detailed and looks good. Most reporting is done on spreadsheets, but they send out nicely designed PDFs.

What distinguishes PBJ Marketing from other providers?

PBJ is always interested in learning new things, and they are very enthusiastic about what they do. David heads up the pay-per-click initiative, and he's always testing out new ideas. He understands all different types of businesses. I completely trust him because he has the same level of excitement that I have and that my clients demand.

Is there anything PBJ Marketing could have improved or done differently?

No. There isn't anything.

5.0
Overall Score – It's been smooth sailing. They're fun to talk to and the work is great. I've learned a lot in the process.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    – Super easy to schedule with. They use an online scheduler.
  • 5.0 Cost
    Value / within estimates
    – I think they're competitively priced.
  • 5.0 Quality
    Service & deliverables
    – Their deliverables are always well thought out even when the result isn't exactly what I want.
  • 5.0 NPS
    Willing to refer
    – I recommend them all the time.

Web Development for Pell Center

"PBJ’s level of professionalism was outstanding, and the final product was exactly what we were looking for."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
2015 - Ongoing
Project summary: 

The client hired PBJ Marketing to provide Web development services which required work on their website's architecture, design, and template pages.

The Reviewer
 
201-500 Employees
 
Newport, RI
Jim Ludes
VP for Public Research & Exec. Director, Pell Center
 
Verified
The Review
Feedback summary: 

PBJ Marketing consistently delivers quality work and succeeded by contributing to an effective website. The client praises the agency for their customer service. The client has no complaints for PBJ Marketing and recommends them to others.

BACKGROUND

Please describe your organization.

The Pell Center is a public policy research institute that’s focused on the intersection of politics, policies, and ideas. We do research studies, public events and forums, community engagements, and a whole host of things to increase the public’s understanding and awareness with the ultimate goal of helping public leaders make better decisions.

What is your position?

I am the Executive Director.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with PBJ Marketing?

As a part of the Salve Regina University, we were part of the main university website. Though the university was great, they had so many other responsibilities that we were not getting the kind of responsiveness that we needed as an organization with a contemporary business function. We also didn’t have the functionality that we needed to be able to deliver the kind of content we wanted online.

SOLUTION

Please describe the scope of their involvement in greater detail.

We hired PBJ Marketing to build our website. They used WordPress, which allows us to have maximum editing and control capabilities. They constructed the architecture, design, and look, as well as multiple template pages that allow us to add new content and keep it fresh while staying within that original architecture. They then integrated all of that with our social media platforms to create an interactive web experience that blends a whole range of content from stationary text to multimedia.

How did you come to work with PBJ Marketing?

They were referred to us by another think tank that I used to run, who had recently updated their website with PBJ. We talked to a number of firms and ultimately settled on PBJ because of their price point and designs. We were impressed with the past work that they had done and were confident that they would be able to satisfy our needs.

Could you provide a sense of the size of this initiative in financial terms?

Total cost was under $10,000.

What is the status of this engagement?

The engagement with PBJ began in the spring of 2015. The final website was delivered in a matter of months. It was a relatively quick build and a straightforward process. They continue to provide technical consulting for us at an hourly rate.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We have seen a steady growth in user engagement. Part of this is due to the redesign work that PBJ did for us, but another part is due to the fact that we are producing a lot more original content because we can. PBJ didn’t only build us a website, they gave us the means of delivering information to our audiences so much more effectively.

How did PBJ Marketing perform from a project management standpoint?

I’ve worked with a number of different companies to build different websites at different places, and they were terrific. They were efficient and provided multiple options to choose from. They were flexible if we needed to tweak something and were highly competent if we had an issue or a question. A lot of companies have good technical skills and lousy customer service, but PBJ has both. They were terrific to work with and met all of the parameters and deliverables. It never felt like we had to compromise on what we wanted to achieve. The site we wanted is the site that we got.

What distinguishes PBJ Marketing from other providers?

I would really reiterate the ease of working with them, their commitment to customer service, their creative and contemporary design, and the price point. Everything that was important to us, they absolutely hit out of the park.

Is there anything PBJ Marketing could have improved or done differently?

Honestly, I don’t think so. I would use them again in a heartbeat.

5.0
Overall Score – They made it easy. PBJ’s level of professionalism was outstanding, and the final product was exactly what we were looking for.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    – That was one of the things that really shocked me. I’ve worked with companies that give you deadlines and then blow right by them. PBJ was terrific about that.
  • 5.0 Cost
    Value / within estimates
    – They were not the cheapest agency that we looked at, but they were by far the least expensive of the firms that had the level of sophistication and the design that we wanted.
  • 5.0 Quality
    Service & deliverables
    – Everything that we hoped for, they were able to deliver.
  • 5.0 NPS
    Willing to refer
    – In fact, I have recommended them.