PBJ Marketing

Please describe your company and your position there.

Digital Marketing- CEO

For what projects/services did your company hire ?

Needed digital marketing help to get the word out about my business

How did you select this vendor and what were the deciding factors?

PBJ listened to my marketing goals and created a personalized strategy to help my business achieve it's marketing goals. They also were very helpful with any questions that I asked, and were completely transparent which helped me build trust in them fast.

Describe the project in detail and walk through the stages of the project.

I work with multiple clients who all need digital marketing services. PBJ helps me handle all of them. From SEO, Paid Media, Organic Social, Website Development, and more. They've been able to help me in so many areas.

How many resources from the vendor's team worked with you, and what were their positions?

I have worked with 5 people on their team. Each with different specialties. I love that if I have a specific question in one area, they always have an expert there I can talk to!

Can you share any outcomes from the project that demonstrate progress or success?

They exceeded my expectations. Business took off once I started working with them. My clients received a noticeable amount more in bound leads now.

How effective was the workflow between your team and theirs?

They are incredible at this. They keep me updated through the whole process and take the work off my plate

What did you find most impressive or unique about this company?

They really know what they're doing. I've had bad experiences with other agencies in the past, and I can honesty say that it doesn't get any better than PBJ.

Are there any areas for improvement or something they could have done differently?

None!

Please describe your company and your position there.

I am the marketing manager of a custom B2B manufacturing firm.

For what projects/services did your company hire PBJ Marketing?

PBJ marketing was asked to create a local listings campaign and paid ad campaings for us and they came up with some very innovative ideas which were easy to execute.

We monitored the results of the campaign closely for over two weeks on a daily basis and were very impressed with the results.

What were your goals for this project?

We badly wanted to improve our online presence. Since our's is a special B2B niche, we wanted to target special audience and implement our ad campaigns.Plus, we wanted to improve our social media presence as well.

How did you select PBJ Marketing?

We have received cold email from PBJ marketing regarding online marketing services. And, I had a long conversation with the account executive of PBJ marketing. We were really impressed their presentation that we have decided to go with them.

Describe the scope of their work in detail.

After hiring contract with PBJ, we had a detailed discussion about the project. They have suggested some innovative ideas. They immediately started working on our project.

What was the team composition?

There was one dedicated account manager reporting directly to me.

Can you share any outcomes from the project that demonstrate progress or success?

We hired them to plan and create online marketing campaign for us.They didn’t disappoint. Their presentation was easily the best and their ideas were very innovative.

We were convinced that their ideas would work for our company and since we were eager to get the campaign up and running online on social media sites, they worked twice as hard to beat the clock.

We were very impressed with their work and they’ve worked on more campaigns for our company since then.

How effective was the workflow between your team and theirs?

The dedicated account manager was always available. We have discussed the progress of the campaign on a regular basis. The communication was great.

What did you find most impressive about this company?

One of the most attractive features about PBJ is that they offer a number of digital marketing services which gives a client the freedom and space to plan a number of online campaigns simultaneously.

Unlike many other agencies which cater to clients from one specific industry, PBJ has an impressive portfolio to show and that was one of the prime reasons why we didn’t hesitate to sign them up for our requirements.

Are there any areas for improvement?

There’s not been anything to dislike as of yet. I’m quite satisfied with the service with the results.

Please describe your company and your position there.

I am the marketing communications manager of a financial firm. I manager all the digital marketing operations of the company.

For what projects/services did your company hire PBJ Marketing?

We have hired PBJ marketing to do search engine optimization, link building and social media marketing for our website.

What were your goals for this project?

We badly wanted to improve our online presence especially social media profiles and increase the followers.

How did you select PBJ Marketing?

They were referred to us by one of our clients and were one of the three digital agencies competing for the project.

Describe the scope of their work in detail.

PBJ marketing did a complete SEO audit of our website and suggested the ideas they wanted to implement. They have added some great SEO friendly articles to our website which immensely helped our rankings. They even designed new graphic contents for our social media postings which was not even included in the initial contract. Overall, they did a fantastic job in improving our online presence.

What was the team composition?

There was one dedicated account manager to manage our project and he was always in touch with our internal staff.

Can you share any outcomes from the project that demonstrate progress or success?

I can say with confidence that our online presence has improved. I’m happy to note that we now have a fairly large number of prospective clients as our followers and the number of genuine inquiries have also increased noticeably.

How effective was the workflow between your team and theirs?

The project manager was always available in zoom,Skype or direct dial. Phillip, the CEO of the PBJ marketing was easy to reach. The communication was great and they updated the progress on a weekly basis.

What did you find most impressive about this company?

They are easy to work with, listen carefully to given suggestions and don’t hesitate to improvise any strategy where needed. Working with just one account manager from their team has helped in developing a good rapport between both companies.

Introduce your business and what you do there.

We’re an accessibility lift and home elevator company that does sales, installation, and service to various types of lifts and home elevators. I’m VP of the company.  

What challenge were you trying to address with PBJ Marketing?

We wanted professional digital marketing help for our search engine marketing efforts through PPC management.

What was the scope of their involvement?

They’ve done various aspects of search engine marketing, including PPC. To start the project, they asked us questions and clarifying questions about our business. Once they had their arms around our business through interviews and their own research, they started managing our PPC accounts. In addition to managing our PPC efforts, they track and report on our performance. 

What is the team composition?

We work directly with David (CMO and Cofounder) and James (Senior Manager, Paid Media), but there are a total of four people that we’ve worked with. 

How did you come to work with PBJ Marketing?

They were a referral from a company that does our SEO. That company doesn’t handle PPC services, so they recommended PBJ Marketing when we asked them about PPC. Our intro call was very impressive. It was clear that they’d be focused on measurable goals and outcomes, making sure we were on the same page along the way so we could appreciate the results of their work along the way. 

What is the status of this engagement?

We’ve been working with them since October 2020.

What evidence can you share that demonstrates the impact of the engagement?

From the beginning, we’ve been very pleased. While we were a little uneasy about offloading our PPC accounts to an external provider, they’ve handled it professionally from day one. They’ve done a nice job staying in line with our cost per lead, customer acquisition cost, and staying within our budget. We’ve benefitted from working with folks who primarily focus on this type of work, so we can focus on our industry and what we do best.

How did PBJ Marketing perform from a project management standpoint?

They’ve done very well. We have regular meetings with them where we review progress. The communication, whether via email or an online meeting, is timely and professional.  

What did you find most impressive about them?

They’re numbers people. Whether it’s a step forward or backward, they’ll communicate the truth about our performance directly and clearly. That’s a winning formula.

Are there any areas they could improve?

Nothing comes to mind. 

Do you have any advice for potential customers?

Listen to their recommendations and give them a chance to deliver on their suggestions. You won’t be disappointed.

Please describe your company and your position there.

I am the marketing manager for a small B2B manufacturing firm in Atlanta.

For what projects/services did your company hire PBJ Marketing, and what were your goals?

We make small precision parts and other specialty products for manufacturing firms. We also do sourcing services as well. We hired PBJ marketing to help us set up and manage our Google Ads campaigns and SEO services for us. PBJ's goal was to drive consistent inbound inquiries from our targeted businesses at an efficient cost per conversion.

How did you select PBJ Marketing and what were the deciding factors?

Initially, I met with 4 - 5 well-known agencies in the city personally. But, I thought that that they were too expensive for us.Then I found PBJ marketing online, after reading all the clutch, Google place and other reviews, we have decided to go with PBJ. And, I thought that it the right decision.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Even though we had a decent website, we were not getting any inquiries from the targeted business though our website. We never got a single inquiry about our product range online. The problem wasn’t with the website as such but it was with the fact that the website was never promoted in any way.

Nobody knew we had an online presence at all. PBJ team did a great work by implementing PPC and Google ads and then even created various social media profiles for us and updated content on a weekly basis there. The Google ad implementation and campaigns were spot on.

How many people from the vendor's team worked with you, and what were their positions?

The PBJ marketing team worked directly with me and my team. Nick, the strategy manager and even Phillip, the CEO was just one call away.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are really happy with the outcome of the campaigns so far. We have to temporarily pause the campaign due to the Covid situation but surely will resume the campaigns by the end of January.

Describe their project management style, including communication tools and timelines.

The dedicated account manager was always available even in weekend.The team communicated with us regularly using various tools such as Zoom, Slack, Skype and direct phone calls as well.

What did you find most impressive or unique about this company?

When working with PBJ Marketing, they share their extensive knowledge and experience every step of the way. The team worked with us as partners and gave all we needed to gain the best possible results. The account manager was extremely knowledgeable and helped us in every possible way he can.

Are there any areas for improvement or something they could have done differently?

Not really. So far so good from PBJ marketing. I'm impressed with their dedication and hard work. They know what they are doing.

Please describe your company and your position there.

Our mission is to partner with our greater community to lead conservation and inspire stewardship of our rivers and watersheds across the great state of Montana. I am the Director of Development.

For what projects/services did your company hire PBJ Marketing, and what were your goals?

Despite being one of the largest nonprofits in the state and one of the most prominent in water conservation, our website has always retained a healthy engaged audience, but we knew we should have been growing bigger and faster.

We sought a digital marketing partner who could not only increase our traffic but provide strategic consultation and brand planning to increase engagement.

How did you select PBJ Marketing and what were the deciding factors?

We found PBJ through Clutch.co. We decided to hire PBJ because of their extensive experience and successful case studies within the nonprofit and organizational space. They impressed us with their proposal which included a deeper level of insights and competitors research that other agencies did not bring to the table.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They started with a deep dive analysis of our website, identifying all the high-value keywords our competitor sites were ranking for. They then performed a comprehensive UX audit to assess how current traffic was performing and how visitors were engaging and not engaging.

They then worked with us to come up with a custom SEO strategy focused on moving existing pages higher up in Google’s page rankings for the keywords we knew we needed to rank for better.

PBJ also provides guidance on content creation. They laid out a plan for dedicated new content hubs driven by keyword research and improvements to website structure and user flow.

PBJ implemented SEO best practices such as installing SEO tools, following metadata best practices, making images smaller, and overall standardizing how content is created.

How many people from the vendor's team worked with you, and what were their positions?

We have a dedicated SEO account manager who also leads the overall SEO strategy. He is also our primary point of contact. The entire SEO team consists of at least one developer, and content manager (and a couple writers), an data analyst for reporting, and a team of link builders.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We just received our 2020 recap since we started and we’ve seen an 80% increase in Organic Traffic compared to the same period last year. We’ve also seen a nearly 150% increase in New Visitors, people who have never visited us before.

Additionally, though we can’t attribute all of this to SEO but we can attribute a large portion, we’ve seen a 400+ % increase in donations.

Describe their project management style, including communication tools and timelines.

Very responsive and very organized. I can always count on getting a same-day response from them, or immediately the next day at the latest. We are never in the dark on what they’re doing, what is owed to us, what we owe them, etc. I wish my own team was as organized! But they really help keep us organized.

What did you find most impressive or unique about this company?

They guarantee their deliverables, no matter how hard or difficult they are to achieve. Most SEO agencies DO NOT do this. They don’t buy links like most agencies. They reach out to websites and offer guest posts.

This approach sometimes takes a bit longer, but is the highest quality link you can get, and no matter how long or hard it takes they promise to deliver in full. They also guarantee you’ll keep that link otherwise they will replace it.

Are there any areas for improvement or something they could have done differently?

No, love PBJ!

Please describe your company and your position there.

Our firm is one of the largest professional services network in the world. We provide consulting, audit, legal, advisory and tax services to a multitude of clients serviced by our thousands of professionals deployed across the globe. I am Project Manager in our Cyber segment where I work with clients to build, mature, and expand their cyber programs.

For what projects/services did your company hire PBJ Marketing, and what were your goals?

With the recent rollout of new proprietary software products and cyber services, we hired PBJ to kick off an integrated Paid Media and SEO campaign. Our goal is to target high-profile companies within specific industries with the objective of generating brand awareness and qualified lead capture specific key decision-makers.

How did you select PBJ Marketing and what were the deciding factors?

We found PBJ through a Google search of top digital marketing agencies. We interviewed many agencies with several rounds of elimination and PBJ consistently stood out. In the end, it was PBJ’s thorough industry research, understanding of our marketing needs, and well thought out execution strategy that won us over. No other agency asked the sort of pointed and pragmatic questions as PBJ. I do a lot of RFPs, and with PBJ, the RFP process itself felt like onboarding and kickoff. When it came time to make a decision and move forward, we felt we’d be taking one step back if we went with anyone else.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PBJ is tasked with the ongoing setup up and management all PPC campaigns and digital media buys for our nationwide campaign. This includes ad platform account setup, individual campaign set up (10-15 live campaigns at any given time), ad spend budget management, campaign conversion tracking and optimization, ad creation (text, banner, video, and animation), landing page design and optimization, and ongoing reporting. Key deliverables are brand awareness lift, website visits, lead capture (i.e. contact us, more information requests) and remarketing visits.

How many people from the vendor's team worked with you, and what were their positions?

The two owners of the agency led both the RFP response and the onboarding and remained in the forefront for the first couple of months of our engagement. They were supported by what would eventually become a dedicated marketing team. Once everyone felt our program was running smoothly, management of the account transitioned over to a Senior Account Manager and marketing team with senior leads for both Paid Media and SEO. This team was then also supported by a strategy and execution team. I’d say, in total, we had about 6-8 folks on our account which seems big but was well organized with a single POC.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our paid media campaigns continue to outperform month-over-month. Most recently, PBJ identified an untapped digital campaign placement which resulted in one of our most successful runs, garnering 19 leads for just $15.11 CPL in on month alone. Looking at Q4 alone, digital paid media initiatives alone generated 256 conversions (150% above our target goal) and hit an industry-low CPA of just over $26 (our previous record low CPA before PBJ was $73). On average, throughout 2020, conversions have seen a 20-30% increase month over month.

Describe their project management style, including communication tools and timelines.

Despite the large team and massive campaign “footprint”, communication and project management are very efficient and streamlined. We use a variety of tools from Google docs to Slack to Asana. We also get weekly email updates in addition to monthly, quarterly, and annual detailed reports. PBJ also created for us live-feed data dashboards for all our campaigns so we can see results happen in real-time.

What did you find most impressive or unique about this company?

PBJ emphasized from the very beginning that they do not want to be seen as a typical vendor, but rather strategy consultants on all things digital; they are just that! We don’t make a single digital marketing decision without PBJ’s input. Whether it’s part of their SOW or not, they are always willing to assist and advise. We truly believe they are an extension of our own team and always looking out for the best interest of our business.

Are there any areas for improvement or something they could have done differently?

Not really. We did have issues getting PBJ all the appropriate access they needed to get up and running, but this was more or less on our end. PBJ was very patient and went above and beyond assisting us with getting control of our PPC accounts from our past agency.

Please describe your company and your position there.

The North American headquarters for one of the world’s leading automobile manufacturers and the largest carmaker in Europe. Our US operations consists of a worldwide family of distinguished and exciting brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen.

At the time of my recent employment, I served as Senior Brand Manager, Midwest Division. My job was to provide corporate marketing and sales support through locally focused marketing programs for affiliated dealerships.

For what projects/services did your company hire PBJ Marketing, and what were your goals?

In preparation for the launch a new line of high-end, but affordable and energy efficient, all terrain and sport vehicles, the company developed a nationwide marketing campaign designed specifically to help support the company's extensive affiliate dealership network.

PBJ was tasked with the setup and management of targeted Digital Paid Media campaigns across Search, Social, Video, and Native ad platforms. The goal was to rise brand awareness and excitement and encourage people to visit their local dealership for a test drive.

PBJ was also in-charge of locally supported SEO campaigns, creating content, and increasing organic search rank and website traffic for auto related consumer topics.

How did you select PBJ Marketing and what were the deciding factors?

I had worked with PBJ in the past for another company/brand where they helped execute upon a similar campaign that helped support locally owned brand affiliates.

We interviewed several agencies in the process who had similar experience as well, but we ultimate chose PBJ due to their hands-on/manual approach to PPC, the level of account support they provide clients, and the apparent advanced level of data tracking and detailed reporting.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PBJ kicked things off with an onboarding phase that included market research, customer profiling, and funnel-based goal setting. They helped up sent target benchmarks for all our primary KPIS (CPA, LTV, ROAS, etc.).

They even helped us set up a complex attribution tracking model that took into account all the various touch points and interactions throughout the customer lifecycle, which was a big initiative we always wanted to achieved, but struggled in its creation.

After onboarding, PBJ built out all of our PPC campaigns at a local-level and created locally-focused ad copy and creative for each dealership. We launched campaigns across all paid media channels and PBJ was in charge of all the day to day operations and budget management for 100s of campaigns.

On the SEO front, the optimized every single Google My Business profile for each dealership and worked with dealerships to write and post blogs and guest articles of seasonal auto trends. This helped build activity and search presence in local Google listings.

How many people from the vendor's team worked with you, and what were their positions?

This was/is a very big program and required a large team to execute many deliverables. I don't know how big the full team was because the senior managers and supporting staff.

The senior team included an Account Supervisor who was our primary POC. On the PPC front, the senior team included a social media manager, paid search manager, and data analyst. On the SEO front, we had a senior manager for each of their 3 focus areas which was content, technical, and link building.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We did not give our agencies much time to prep and launch, but PBJ was able to move fast and hit the ground running. Campaigns were launched almost immediately.

Month over month performance of campaigns always improved. Within 6 months, ROAS improved by nearly 60%. By the end of the fiscal year, our paid media KPIs performed 20% higher the year-end goal.

Describe their project management style, including communication tools and timelines.

Project management was superb. PBJ was always reachable either by email, phone, chat, or video and always responded usually same-day or first thing the next.

The had a very detailed project management process and tools with an interactive online Gantt timeline, Slack for informal conversations, live-feed data dashboards for real-time KPI reporting, and Google shared docs for note taking.

What did you find most impressive or unique about this company?

The most impressive part was how well they worked with our other agency partners. PBJ was the original Agency-of-Record in charge. They were one of several agencies as this was a very big online and offline campaign.

PBJ didn't stop at just what they were tasked with, PPC and SEO, they provided consultation and added-value to the entire marketing footprint. Towards the end of the program, they assumed an acting AOC role.

The other very impressive part was their quick turnaround and detailed level of reporting. They even helped us match online engagement/conversions with actual in-store visits.

They also provided us with weekly reports for each specific dealership that cross referenced digital marketing leads with dealership visits and sales.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of, everyone was very pleased with their performance.

Please describe your company and your position there.

I am the Sales and Marketing director of an accounting services firm.

For what projects/services did your company hire PBJ Marketing, and what were your goals?

I was very clear that I wanted to drive more visitor traffic to the site and in general let potential clients know about our fantastic portfolio. Most importantly, sales had to improve. We also wanted to improve our social media presence as well.

How did you select PBJ Marketing and what were the deciding factors?

We felt that PBJ Marketing had an impressive track record and they gave us a presentation which clearly listed our goals and their solutions to address each of those goals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They have redesigned our website, implemented SEO and PPC strategies, added blogs to our site which I think really helped our seo process. They have also worked on our social media profiles which helped us to get more visitors from the social media pages. They have done a fantastic job on fb ads by deploying the facebook ads to the most perfect audience.

How many people from the vendor's team worked with you, and what were their positions?

There was one dedicated digital strategist/ project manager for us. Few other people were also working on our project. But, they were reporting directly to the assigned manager. Weekly meetings on Skype/Zoom were held to assess the previous week’s real-time data and reports.

We were able to shift our focus from areas that were not bringing in much response to those core competencies that were more in demand. The PBJ team were always available to discuss things and to reply to our questions.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our financial firm has seen a huge boost in terms of revenue from online leads and feedback from social media sites about our work and the firm has been largely positive.

Describe their project management style, including communication tools and timelines.

The assigned project manager was always available in Skype or Zoom for instant chats or calls. Emails were replied to within an hour of being sent and the quick communication helped move things faster on both sides. No issues with communication.

What did you find most impressive or unique about this company?

Their customer service without a doubt stands out. I appreciate the fact that they have never taken more than one working day to revert back in case of questions or suggestions from our side.

Are there any areas for improvement or something they could have done differently?

None I can think of now. We are really happy with their great service.

Please describe your company and your position there.

I work as the business development manager in an industrial parts manufacturing company

For what projects/services did your company hire PBJ Marketing?

Although our company has some kind of online market share, we felt that it was time to promote our firm a bit more in the digital space. PBJJ marketing was hired to increase our brand visibility.

What were your goals for this project?

To improve our existing website and to increase brand visibility through higher Google search engine rankings.

How did you select PBJ Marketing?

They were referred to us by one of of their happy client and were one of the three digital agencies competing for the project.

Describe the scope of their work in detail.

PBJ marketing was asked to suggest strategies to improve our online brand visibility. They suggested that we first begin by redoing our website and improving our Google search engine rankings. To boost our website reach, they also added a blog and have updated it with articles on a weekly basis.

What was the team composition?

One designated account manager was always available for answering our questions and concerns.

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a steady rise in the number of inquiries from our targeted manufacturing companies and industrial automation firms.

How effective was the workflow between your team and theirs?

Very effective. There were no problems.

What did you find most impressive about this company?

I like the fact that they are good listeners. They take time to understand the current position of your business and then suggest what they think you should be doing, accordingly. Phillip, the CEO of the company is a brilliant guy with tons of innovative marketing ideas.

Are there any areas for improvement?

None I can think of at present.