Brand Believers & Digital Dreamers

Gold
VERIFIED

OUR SERVICES

Digital Marketing Strategy, Paid Search on Google/Yahoo/Bing, Social Advertising (Facebook, Instagram, LinkedIn, etc.), Retargeting Marketing, Ad Creative (text, image, motion, video), Websites (Design, Testing and Development, Web Analytics and Conversion Tracking

OUR PHILOSOPHY 

We take an analytics-based approach to digital execution and are known for producing relevant brand experiences while also delivering the evidence to back up our successes. Our results-proven mix of cross-channel marketing, audience-centric creative, and data-backed strategies focused on engagement will present new opportunities well beyond the traditional days of impressions-driven programmatic and mass media buys.

HOW WE WORK

Most firms are virtual factories, where managers juggle dozens of accounts every day. This is a lose-lose situation. You're not happy in the end, and we don't have a relationship we're proud to stand by.

Each strategist is assigned a small handful of our account load, becoming an expert in every aspect of your business, and market movements. The work we do is labor-intensive, communication-intensive, and incredibly dynamic. Overloading our teams would make success impossible.

Preserving this service model requires us to be pragmatic in choosing client partners. We will objectively analyze your business, goals, and budget well before we negotiate terms. If we determine we can’t bring value to your or our methodology isn’t a good fit, we'll be honest. Consequently, should you choose us as your digital partner, you can be confident in our ability to deliver the results we promise. 

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2011
Show all +
Washington, DC
headquarters
  • 641 S St NW
    Washington, DC 20001
    United States
other locations
  • 175 Varick St
    New York, NY 10014
    United States

Portfolio

Key clients: 

Chegg, Yale Medicine, Zappos, CallTrackingMetrics, University of Maryland, Volkswagen, Foremost Medical Equipment, National Education Association, Urban Libraries Council, National Marine Sanctuary Foundation, Arcus Foundation, American Security Project, and many more. 

Reviews

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E-Commerce Strategy for Automotive Manufacturer

"They got to know us on a different level than other companies we’ve worked with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
Sept. 2017 - Ongoing
Project summary: 

PBJ Marketing coordinates Google Ads campaigns and e-commerce strategies for a diesel fuel injection manufacturer and retailer.

The Reviewer
 
51-200 Employees
 
Lewisberry, Pennsylvania
Derek Thomas
Product Marketing Manager, Reman Auto Electronics
 
Verified
The Review
Feedback summary: 

PBJ Marketing has successfully enhanced online presence by creating timely and eye-catching advertisements. The team is thoroughly responsive and organized. They invest the time to learn about what matters to clients and then mold their services to meet those needs.

BACKGROUND

Please describe your company and your position there.

I am the product marketing manager at a company that sells diesel fuel injection components such as fuel injectors, fuel pumps, turbochargers, and electronic engine control modules.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing?

We hired PBJ Marketing to handle our Google Ads and e-commerce strategy.

What were your goals for this project?

Our ongoing goal is to be one of the leading online sources for diesel fuel components.

SOLUTION

How did you select this vendor?

The owner of our company highly recommended PBJ Marketing. He had worked with them at a previous company and had great success.

Describe the scope of their work in detail.

To start the engagement, PBJ Marketing’s team visited our plant where we manufacture our products so that they could learn more about what we offer. Once we outlined what we wanted to achieve, PBJ Marketing put together a strategic plan to enhance our brand and presence on the web. They present all of their research in great detail and provide us with monthly progress reports and KPIs. Every time we have a new part launch, we communicate product details to PBJ Marketing to include in online advertisements.

What was the team composition?

I have two primary points of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Once we send product details and the ads launch, it usually doesn’t take long for us to start getting phone calls about those products. More often than not, those customers find us through the ads that PBJ Marketing creates.

How effective was the workflow between your team and theirs?

They have a competent management team. Their senior manager communicates with us daily or as needed. Our goal was clear, and he knew how to achieve what we wanted quickly.

What did you find most impressive about this company?

We are not just a number. They are very client-focused. They got to know us on a different level than other companies we’ve worked with. With PBJ Marketing, we’ve received a great one-on-one experience and feel like they made our goals their goals.

Are there any areas for improvement?

I would only suggest that PBJ Marketing grows larger so that they can help other companies the way they’ve helped us.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Marketing for Internet Firm

“They’re a great team that’s responsive and knowledgeable.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Ongoing
Project summary: 

PBJ Marketing was tasked with marketing an informational site about internet privacy and a child-friendly search engine. So far, they’ve enhanced the site’s SEO, run Facebook surveys, and targeted keywords. This review was originally 3 stars overall for the initial delivery. It was updated by the client on June 4th, 2019.

The Reviewer
 
11-50 Employees
 
New York, New York
CEO, Internet Service Firm
 
Verified
The Review
Feedback summary: 

While there were some initial concerns about PR services, PBJ Marketing has since strengthened the engagement with their strong SEO skills and ad placement. The team has met all expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an Internet privacy service provider. We offer a VPN and browser combination as well as a curated search engine for kids. The latter allows kids to access about 800 screened sites, blocks ads, and prevents any user tracking.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We hired them to serve as our marketing team for our online publication and search engine for kids.

SOLUTION

What was the scope of their involvement? 

PBJ Marketing initially came on board to promote our informational site, which sought to inform people about the ills of the Internet. Our goals were to generate more awareness about the site and improve its SEO. 

Their team did a great job making our site SEO-compliant, modifying the headers to ensure that our content was properly searchable. However, they should have focused on brand visibility beforehand so that prospective customers would know to search for us. Not getting our name out there first meant that our SEO efforts were useless.

Currently, PBJ Marketing is responsible for managing the SEO for our search engine. They’ve run an adequate survey through Facebook, which yielded fine results, and are marketing the engine minimally. We handle nearly all of the strategy, defining our keywords, establishing our direction, and identifying which audiences to target. 

What is the team composition? 

Philip (CEO, PBJ Marketing) took the lead in the beginning. Then, Kate (Account Manager, PBJ Marketing) stepped in as our coordinator, and David (Managing Partner, PBJ Marketing) took over our SEO.

How did you come to work with PBJ Marketing?

We found them through a communications company within our professional network.

How much have you invested with them?

We’ve spent about $75,000 so far.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s a little premature to see any discernible impacts from their marketing. Although they’re good at the more technical aspects of SEO, they don’t seem to be a full PR and marketing group.

Not only did they market our informational site in reverse, but they also don’t have a clear handle on whom we should market our products to, at least for our business. It’s frustrating that we’ve had to come up with all of the target groups ourselves without much creative insight. 

Having said that, once we’ve pointed them in the right direction, they’ve performed well. It’s just the lack of creative input that hasn’t been useful.

How did PBJ Marketing perform from a project management standpoint?

We primarily communicate over email and phone and have interacted about 5–8 times. It can be difficult to talk to them; we have to lead most of the discussion. They also seem a bit young in how they present the information that they use.

What did you find most impressive about them?

I’m impressed with their SEO work and ability to make our articles findable when searched.

Are there any areas they could improve?

It would benefit them to set out a stronger game plan for their marketing strategy. As a person with some experience in the Internet world, I have some idea about our needs, but we still need a team that can provide useful marketing insights and help devise strategies. This might be difficult for them because we’re in an esoteric market. In which case, I would’ve appreciated it if they had informed me earlier that this wasn’t their forte.

Do you have any advice for potential customers?

Make sure that you’re very clear about your needs to check if their group has the capacity to perform.

Updated Review

This review was updated on June 4, 2019 by the client. The original star ratings were: Overall – 3, Quality – 3, Schedule – 4, Cost – 2, NPS – 3.  New content is below.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of an Internet privacy service. We provide a unique VPN/browser combination and a children’s search engine.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor?

We needed support bringing a new product to market.

SOLUTION

What was the scope of their involvement?

They were in charge of SEO and ad placement.

What is the team composition?

We worked with five members, all smart and dedicated.

How did you come to work with them?

It was through a recommendation from a provider.    

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re a startup, and they’ve met our expectations

How did the team perform from a project management standpoint?

The project management was great.

What did you find most impressive about them?

Their SEO was impressive.

Are there any areas they could improve?

They’re a great team that’s responsive and knowledgeable.

Any advice for potential customers?

Use them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're good with keeping to schedule.
  • 5.0 Cost
    Value / within estimates
    So far, I haven’t seen much of an ROI.
  • 5.0 Quality
    Service & deliverables
    They perform well in some areas and poorly in others.
  • 5.0 NPS
    Willing to refer
    I would highly recommend them as an SEO company but not as a marketing company.

Digital Marketing & Website Design for Florist

“They were great to work with and very communicative. I knew from day one what to expect.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2015 - Ongoing
Project summary: 

In addition to refreshing a company site, PBJ Marketing implemented a digital marketing strategy to promote a local florist business. They continue to run paid ads on search engines, Facebook, and Instagram.

The Reviewer
 
1-10 Employees
 
Dunkirk, Maryland
Owner, Florist
 
Verified
The Review
Feedback summary: 

Thanks to their digital campaigns, the business has become competitive in local search, resulting in a substantial jump in qualified leads. PBJ Marketing put in the effort to understand the market landscape before proposing strategies. They were communicative and worked well within the budget.

BACKGROUND

Please describe your company and your position there.

I am the owner and CEO of a florist company. We are a leading provider of fresh flowers, floral arrangements, and wedding flower arrangements in the Maryland, DC, and Virginia area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing?

We're a small, mom-and-pop shop, but we've always been in direct competition with national floral providers on the local level. We needed a new website and a strong, locally-targeted marketing strategy that could help us compete with big-name brands without wasting our budget.

What were your goals for this project?

Our goal was to completely revamp the website to showcase our hands-on approach to floral design. After launching the website, we wanted to launch digital marketing campaigns to drive new business leads within the Washington, DC metro area.

SOLUTION

How did you select this vendor?

We searched on Google for digital marketing agencies that specialized in small to medium-sized businesses and had experience marketing at the local level. We interviewed PBJ Marketing and were impressed with the questions they asked and their seriousness.

Describe the scope of their work in detail.

They redesigned our website and currently provide digital marketing services. On the marketing front, we run both search engine and social ads (e.g., Facebook, Instagram), mostly targeting newlyweds and potential wedding clients.

What was the team composition?

The two owners kicked off our engagement, which was great because they didn’t just hand me off to the rest of their staff. There was also a web design team that redid my site, a paid media manager, and a dedicated account manager who was and still is my primary point of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new website looks great. We immediately saw an increase in traffic—not just from anyone but from people in our area who were searching for flowers and wedding arrangements. Once the marketing campaigns launched, we received even more new leads and saw a huge increase in new appointments. At one point, I had to tell them to pause their marketing because I couldn't keep up with the business, which is a good problem to have.

How effective was the workflow between your team and theirs?

They were great to work with and very communicative. I knew from day one what to expect. If and when there were any delays, they were quick to give me a heads up.

What did you find most impressive about this company?

They really took the time to learn our business and market. Not to mention, they understood that we had a limited budget and knew where to best spend our marketing money. They also were very patient and explained everything.

Are there any areas for improvement?

No, I can't think of a single thing. They've been fantastic to me.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing & SEO for Higher Ed Firm

“We continually reach our benchmarks and have to set new ones.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sep. 2018 - Ongoing
Project summary: 

PBJ Marketing conducted competitor research and created digital campaigns for social media, Google Ads, and Bing. They launch digital content and provide regular suggestions for improvement.

The Reviewer
 
201-500 Employees
 
New Haven, Connecticut
Digital & Social Media Strategist, Higher Ed Firm
 
Verified
The Review
Feedback summary: 

PBJ Marketing offers an affordable price while still exceeding expectations. Their work has increased website traffic and decreased the bounce rate. They’re honest and committed to doing successful work.

BACKGROUND

Introduce your business and what you do there.

I’m the digital and social media strategist for the clinical arm of a higher education organization. I work on increasing the brand and offering awareness of our clinical and medical departments in order to increase patients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We worked with a few larger agencies that didn’t mesh well with our culture, so we wanted a smaller firm that had solid digital marketing experience, especially in executing media spends.

SOLUTION

What was the scope of their involvement?

PBJ Marketing executes our digital marketing spend and provides monthly recommendations on how to improve our content and strategy. They also help with Google Analytics and establishing benchmarks that we can work toward. After conducting competitor research, they set up our digital campaigns for social media and native advertising for Google Ads and Bing. They’ve worked on various other campaigns, including several we plan to launch soon.

What is the team composition? 

We speak with the co-owners frequently and have daily interactions with the account and digital managers.

How did you come to work with PBJ Marketing?

We wanted a local partner and found PBJ Marketing through Google and Clutch. We met with them, had a great conversation and interview process, and decided to move forward with them.

How much have you invested with them?

We’ve spent around $135,000, including media spend. 

What is the status of this engagement?

We partnered in September 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

How did PBJ Marketing perform from a project management standpoint?

They always launch on time and never have any issues. We use project management tools to track campaigns and media spend, and we can see everything in real time. They provide monthly and quarterly reports on our website traffic and ad results, consistently suggesting ways to improve.

What did you find most impressive about them?

They’re affordable and achieve high-quality results. They don’t sugarcoat things but are straightforward and always have your back. They’re a great partner to work with.

Are there any areas they could improve?

 None that come to mind. We're satisfied. 

Do you have any advice for future clients of theirs?

PBJ is small and nimble, which is exactly what we needed. They are incredible analytical thinkers who quickly adapt to solve problems, and we would recommend them to anyone interested in optimizing their digital spends.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design & Marketing for Education Association

"…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
April 2018 - Ongoing
Project summary: 

PBJ Marketing revamped a professional development website to improve the UI/UX. They built an online portal to streamline sign-ups, led focus groups to collect user input, and conducted SEO and PPC campaigns.

The Reviewer
 
501-1000 Employess
 
Washington, DC
Senior Program/Policy Analyst, National Education Association
 
Verified
The Review
Feedback summary: 

The site now collects data and feedback from users to justify budgets, leading to praise from internal stakeholders and more work for PBJ Marketing. The team conducts feedback surveys at each stage and keeps track of small details. They deliver high-quality products ahead of schedule at great value.

BACKGROUND

Introduce your business and what you do there.

I am a Senior Program/Policy Analyst in the Department of Human and Civil Rights in the Center for Social Justice at the National Education Association.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We offer training and professional development to our members, but not many members know about these services. Our website structure prevents our members from easily finding that information and requesting trainings to bring to their state and/or local affiliate). We lacked data on how many people our programs were reaching and what impact they had. We engaged PBJ Marketing to increase the accessibility and visibility of our professional development site for our members.

SOLUTION

What was the scope of their involvement?

They first did comprehensive analytics of our site—on their own time and dollar—to how people were finding the information they wanted. The data revealed that people got lost easily and the site lacked the resources they were looking for in the first place.

During several months of discussion to develop the project’s scope and sequence, PBJ Marketing encouraged us to expand this internal-facing site into an external one that encompassed the whole center. We implemented a feedback program to follow each training session; we wanted to find out how our programs change policies and practices and where we can do better in for future workshops. We also wanted to collect testimonials and case studies that demonstrate our programs’ impact on the education community.

PBJ Marketing took the extra step of reaching out to members to assess what they need and where our site lacked. They compiled that data to inform final products that we’re still finishing. One product is a digitized training request portal where members can now sign up for training online and then fill out an evaluation. PBJ Marketing is now ensuring that these two data streams feed into one system. The team has also implemented SEO and PPC campaigns.

They’ve educated our staff to allow for a seamless transition from their team handling all site-related matters to our team handling it in-house. I’ve appreciated this service in particular.

What is the team composition?

For big-picture planning, I work directly with Phil (CEO, PBJ Marketing) and David (CMO, PBJ Marketing). I also have various points of contact in the departments that touch our project, such as Pranali (Digital Marketing Coordinator, PBJ Marketing).

How did you come to work with PBJ Marketing?

We completed an RFP process to find a digital design and marketing company. We vetted both local and national companies to complete the project. PBJ Marketing stood out from the competition, and continue to distinguish themselves from past vendors with their thorough follow-up.

How much have you invested in them?

Combining their completed work and our upcoming projects, we are spending upwards of $500,000.

What is the status of this engagement?

We started working with them in April 2018, and it is an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We couldn’t be happier with their work. PBJ Marketing turned a simple, informational website into a larger source of data collection that we can use to justify our annual budget. People can easily find the site and the information they are looking for now without outside help. 

How did PBJ Marketing perform from a project management standpoint?

They stayed on top of the project from start to finish. Whenever we had too many ideas, they helped reel our processes back and keep us on target at a good pace. We used Google Docs effectively to track progress and keep the entire team updated. Every team member knows what is going on and can answer questions within minutes as needed. They also met deadlines well in advance without sacrificing quality. Our collaboration has been seamless.

What did you find most impressive about them?

Although they may be considered more expensive, the fact is PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition.

Are there any areas they could improve?

No, we are highly satisfied with their work. The team had us fill out a satisfaction survey at every stage to ensure the project is going in the right direction.

Do you have any advice for potential customers?

Be honest and open about your goals and requirements. PBJ Marketing will help you refine your plans. If it takes six months to get your contract in order, their team will stick with you through the entire process.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    They deliver high-quality products at a great value.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Fin-tech Company

"From the get-go, PBJ Marketing took the time to get to know our business, our niche market, and our goals."

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2018 - Ongoing
Project summary: 

PBJ Marketing overhauled a website to implement SEO, new content, and tools to manage Google Analytics. They now oversee paid media campaigns in search and social advertising among other responsibilities.

The Reviewer
 
11-50 Employees
 
Washington, DC
Lutz Braum
VP Marketing & Business Development, MPOWER Financing
 
Verified
The Review
Feedback summary: 

The digital campaigns brought in new leads and accounts. SEO rankings rise consistently on a monthly basis. PBJ Marketing demonstrated in-depth preparation in their pitch. The team takes speedbumps in stride and responds well to feedback.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for MPOWER Financing. We provide loans to international students studying in the U.S.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

I entered this position to build MPOWER Financing’s marketing division, and my team had never done digital marketing before. I brought in PBJ Marketing to supplement that skill set and help us implement SEO, paid online advertising, and more.

SOLUTION

What was the scope of their involvement?

Their first action was to give our website an SEO audit. Our site had grown organically for three years and had never undergone an audit before. We lacked the human resources to clean up the site ourselves, so we gave the PBJ management team full access to our site and Google analytics to make tweaks and build us new analytical tools. PBJ Marketing then implemented our paid media campaigns—which comprised both search and social advertising—and has managed them for the past five months. Their responsibilities are growing as we grow; for example, we’ve recently bought a competitor website that we’re in the process of incorporating into our company. We’re also looking into new channels to expand our digital marketing efforts. We’ve doubled the PBJ Marketing team’s monthly hours to reflect this growth.

What is the team composition?

I first worked with the CEO and co-founder who managed the relationship through the proposal stage. Once we moved into the project itself, we dealt with the other co-founder—who handles all SEO and analytics—and a paid media manager. They lead a larger team that shifts around regularly, but those two points of contact have been permanently assigned to our account and make themselves available every week.

How did you come to work with PBJ Marketing?

We wanted a firm similarly sized to our company; that way, they’d have the scale of resources to handle our project, but also would treat us like an important client. I went to Clutch to look up medium-sized digital marketing agencies based in Washington, D.C. We used Clutch’s scorecards and assessments to narrow down the agencies, and PBJ Marketing came out tied with another agency. What tipped the scales in PBJ Marketing’s favor was its local presence, which made face-to-face meetings more feasible.

How much have you invested with them?

We spend about $15,000 a month on their services.

What is the status of this engagement?

We started working together in February 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All of our paid media campaigns wouldn’t exist without them. Their work in expanding and enhancing our presence in digital channels has directly translated to new leads and accounts. Our SEO rankings also increase slightly every month thanks to the cleanup they performed and the content they’ve created for our website.

How did PBJ Marketing perform from a project management standpoint?

Larger agencies I’ve worked with in the past administer project management via a playbook. They set up guidelines for regular meetings, designated points of contact, standard operating procedures, and so forth. Unfortunately, this approach falls short when a project requires special attention. PBJ Marketing, being a smaller firm, customized their approach to managing our project. While some ambiguities arose in our initial meetings, their style has ultimately worked well for us. They can work nimbly and change gears when issues arise.

What did you find most impressive about them?

From the get-go, PBJ Marketing took the time to get to know our business, our niche market, and our goals. They spent many hours to put together a 20-page report on cultural differences in how people think about student loans around the world, including where they go and what sites they visit. That level of preparation for a client engagement impressed me.

Are there any areas they could improve?

The reports they send us don't always have summaries to explain what the numbers mean and how they can apply to future planning. If they could provide interpretation of the data more frequently, that'd be helpful.

Any advice for potential customers?

Have a solid brief that describes what drives the business’s bottom lines. This helps focus PBJ Marketing on measures and metrics that really matter to your company.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Redesign & Marketing for Library Council

“… they did a lot of research and knew exactly what we needed.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2017 - Ongoing
Project summary: 

After redesigning an outdated website, PBJ helped craft a message/an elevator pitch and develop a comprehensive marketing plan. They’re currently assisting with the development of the second website.

The Reviewer
 
1-10 Employees
 
Washington, DC
Paul Guequierre
Director of Communications, Urban Libraries Council
 
Verified
The Review
Feedback summary: 

The new website is getting significantly more traffic and the feedback from users has been overwhelmingly positive. Responsive to feedback, PBJ went above and beyond to meet all needs, while their ability to provide valuable recommendations made them a reliable partner.

BACKGROUND

Introduce your business and what you do there.

Urban Libraries Council is a membership-based organization that has over 150 public library systems across the United States and Canada. I’m the director of communications, so I oversee our website, social media, marketing, and most of the member communication.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We had an outdated website, so we were looking for a company to help us develop a new site. 

SOLUTION

What was the scope of their involvement?

PBJ redesigned our main website, which is a library template site. They added all the features we needed, such as search features and blog capabilities. In addition, they developed a marketing plan and helped us with our elevator pitch, social media, and all-around marketing conversations with external stakeholders, prospective customers, general public, and government leaders. Now, our libraries have the messages they can pitch to the mayor. PBJ is currently helping us develop our secondary website, which is a tool that people can use to subscribe to a library. It's a benchmarking tool, which they're working on in partnership with another firm we hired.

What is the team composition?

We've worked with their co-founder, a project manager, a design lead, and a handful of other people.

How did you come to work with them?

I knew their owners informally, so I knew about their company. After I looked into their work and talked to their previous clients, I decided they'd be a good fit for our project.

How much have you invested with them?

We paid them around $70,000–$80,000 for our main website. Our second project is more complicated, and cost us about $100,000–$150,000.

What is the status of this engagement?

We started working with them in August 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The number of visitors to our website increased significantly and has remained fairly high. The site is visually appealing, user-friendly, and has great content. Also, the feedback from our internal team and our members has been very positive.

How did they perform from a project management standpoint?

They're very responsive and doing a great job moving the project along. We use Google Docs and email to communicate. They're upfront about what they need from us, but  also very respectful. Any delay that happened was our fault.

Are there any areas they could improve?

I can't think of anything. When we first started the project, we were a little concerned they might not understand our needs and the needs of our members. But they did a lot of research and knew exactly what we needed.

Do you have any advice for potential customers?

Know your target audience and PBJ can take it from there. Sometimes, they pushed back on the things we wanted, suggesting a better way, so be ready for some constructive feedback from them. However, if we insisted that we wanted to do something, they would do it. Aslo, they're always looking for feedback from us.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Web Support for Marine Sanctuary Nonprofit

“They're very communicative. When things are changing, they reach out, take feedback, and turn it around quickly.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2017 - Ongoing
Project summary: 

PBJ Marketing executed a content marketing and digital strategy to improve the client’s website design, AdWords, PPC, and SEO.

The Reviewer
 
11-50 Employees
 
Silver Spring, Maryland
Marcus Reamer
Strategic Communications Director, National Marine Sanctuary Foundation
 
Verified
The Review
Feedback summary: 

The availability and organizational preparation of PBJ Marketing has majorly increased digital visibility and traffic with the production of a modern, multi-purpose website and efficient data tracking. Their digital enhancements continue to help with web maintenance and their digital presence.

BACKGROUND

Introduce your business and what you do there.

I am the strategic directions coordinator for the National Marine Sanctuaries Foundation. We are an ocean conservation and work closely with the NOAA Office to support work in those marine protected areas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

The website needed help and we were trying to increase recognition, as well as program development and fundraising. We wanted a digital strategy, given the organizational structure and the environment we were operating in.

SOLUTION

What was the scope of their involvement?

They helped us with all things digital. This included the website hosting, maintenance, and digital strategies. They’ve done our website design, content marketing, and strategy to help with social media and boost keywords. They’ve also worked with our AdWords, PPC, and SEO.

What is the team composition?

I am in regular contact with the CEO and his partner. We also work with their account manager and an account coordinator as well. I work comprehensively with the four of them, it's really touch and go depending on the project.

How did you come to work with PBJ Marketing?

I’d first heard about them through a referral from others who have used their services before.

How much have you invested with them?

We’ve invested close to $250,000 with them.

What is the status of this engagement?

We started working together in August 2017 and are still currently working with them. We are about to renew our contract.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've noticed incredible results. Our previous firm wasn't really doing much to help get traffic to the website and they weren't tracking data the way PBJ does. That's something that I really appreciate about them. They are data driven.

Last year we created a microsite for one of our signature events. In the three months that it was launched, we got 20,000 views. That was 11 times more than what we had seen the entire previous year.

With the new website that we're getting ready to rollout, we've presented that to the board, our senior staff, some of our staff here at the foundation, and they're wowed by it. They're so excited because it looks much more modern, it's cleaner, and it's set up to do a variety of different functions, given the structure of our organization. Our team is really happy with those services.

How did PBJ Marketing perform from a project management standpoint?

With their website development project, they give us access to the GAMP timeline. They're very communicative. When things are changing, they reach out, take feedback, and turn it around quickly.

They use Asana and they give us access to that through InstaGAMP, but we currently don’t use a project management tool in-house. We basically use whatever PBJ is working with, including corresponding over email and phone as well.

What did you find most impressive about them?

I find PBJ to be more agile, responsive, and prepared than previous firms we’ve worked with. They're much more knowledgeable about the full environment that we're operating in. They prepare comprehensive reports and they tell us about implementing future strategies.

When we have issues, they’re on it right away. If we ever get a website error, I email, and it's generally resolved within the hour. They're always happy to hop on the phone whenever we need them. Their availability is something I haven't experienced in my career so far. We very much appreciate that.

Are there any areas they could improve?

As the company grows, I think they can add more people to take on new clients. They're great, especially with us being a nonprofit, and I feel like they could move into that space with more capacity. They’re small right now and there’s a lot of room for them to grow.

Do you have any advice for potential customers?

I suggest to show up with a loose idea of what you want or a developed plan. But also understand that PBJ has a great wealth of knowledge about the digital space. They come up with quite a bit of ideas and they're very willing to help if you want it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for GrantMaking Foundation

"Our relationship isn’t merely transactional; they feel like a real partner."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2015 - Ongoing
Project summary: 

PBJ Marketing manages Google AdWord campaigns. They analyze user activity, identify relevant keywords, and make recommendations for improving outreach in monthly reports. They’ve also provided some SEO work.

The Reviewer
 
51-200 Employees
 
New York, New York
Digital Communications, Grant Making Foundation
 
Verified
The Review
Feedback summary: 

PBJ’s data plays a crucial role in retaining grants. Their personable team understands the unique needs of nonprofits and demonstrates a genuine desire to achieve success. They’re quick to adjust to changing priorities and immediately address any concerns that arise.

BACKGROUND

Introduce your business and what you do there.

I work in a digital communications role for a private grantmaking foundation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We receive a monthly Google AdWords grant and needed someone to help us manage and build out our campaigns.

SOLUTION

What was the scope of their involvement?

PBJ helped us set up our Google AdWords campaigns and works closely with us to identify keywords. Additionally, they find ways to improve out digital ecosystem, which includes our website, two microsites, and our social properties.

They do a lot of proactive monitoring of user searches in order to provide recommendations. If we have a blog about a specific topic, for instance, they create specific AdWord campaigns around related keywords. They provide monthly reports about these digital metrics.

In the past, they’ve also helped us with SEO work after our website went through a redesign. This included tags, title and headline fields, and meta tagging to improve traffic and build our audience.

What is the team composition?

Our team has included various people. We spoke with the two co-founders in the beginning, and we’ve since worked with a project manager, data analysts, AdWords experts, and a strategist who helps us coordinate our message across our social media platforms. On average, we work with four or five individuals.

How did you come to work with PBJ Marketing?

We worked together on a previous project after they approached one of our staff members during a conference. We went through an RFP process for our current engagement and PBJ again impressed us with their expertise.

How much have you invested with them?

We pay a monthly rate and have spent between $100,000–$200,000 in total.

What is the status of this engagement?

We started working together in 2015 and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very satisfied. The monthly metrics they provide play an instrumental role in helping us retain our grants. They’re also nimble enough to adjust to shifting priorities. That responsiveness allows us to successfully execute any changes in goals.

How did PBJ Marketing perform from a project management standpoint?

The initial part of our engagement was done remotely, but they’ve also visited our office to sit in on team meetings. They’ve conducted presentations on occasion, and do an excellent job responding to questions and explaining their process.

They’ve never missed a deadline. In addition to the monthly metrics, I reach out to them at least once a week for any updates.

What did you find most impressive about them?

They're personable and client-focused in a way that feels genuine. Our relationship isn’t merely transactional; they feel like a real partner.

We occupy a unique position. As a nonprofit, we don’t have the same KPIs of a for-profit organization, but we also don’t rely on fundraising. PBJ understands our particular challenges and adjusts to meet our needs.

Are there any areas they could improve?

They’ve addressed any concerns, so nothing comes to mind. For instance, their monthly metrics were, at first, too convoluted. They provided valuable information, but it was too much to digest. I raised this issue and they immediately began streamlining the reports to make them more accessible.

Do you have any advice for potential customers?

Be as transparent as possible. Take comfort in PBJ’s discretion and share your long-term goals so they can help you achieve success.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Marketing Consulting for Astrology Website

“There’s been a 400% to 500% increase in traffic to our site.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2016 - Ongoing
Project summary: 

PBJ Marketing provides SEO and marketing services for an astrology website. Beginning with intensive keyword research, they established an SEO strategy, worked on content, and optimized the website.

The Reviewer
 
1-10 Employees
 
New York, New York
Owner, Astrology Site
 
Verified
The Review
Feedback summary: 

The work has been hugely successful, with significant increases in traffic to the site, now reaching 15 million page views and 5 million unique visitors. The team works well independently, provides monthly progress updates, and are always aware of the latest developments in digital strategy.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an astrology website. We produce astrology content for major media and for ourselves.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ?

We were growing and wanted dedicated SEO work to make sure that our website is compliant and growing. We needed to keep up with our increasing traffic.

SOLUTION

What was the scope of their involvement?

They started by doing a deep dive analysis on the site to find all the keywords that our competitors’ sites were using. They did a UX [user experience] overview. They helped us come up with a strategy to get higher Google rankings. They got us on some search ranks and some search engines that weren’t on.

They also helped us decide what content to create and focus on and made a lot of improvements to our page theme. This included making images smaller and standardizing a lot of things. They taught us how to use an SEO plugin we needed and to create SEO friendly titles. Now, they’re helping us with the website redesign strategy.

What is the team composition?

There were 3–4 on the team. We worked with Phillip [CEO, PBJ Marketing] and David [Chief Security Officer, PBJ Marketing], the owners. They switch off depending on what we’re working on. We also work with Michael [Head of SEO, PBJ Marketing] who is the specialist who does the fast-linking, and Wenyi [Digital Strategist, PBJ Marketing] who does a lot of the competitive research.

How did you come to work with PBJ?

They were a referral from a web designer. We selected them because they understood our site feeds, where we needed to go, and what we needed to do next. It was clear that they had special skills that we didn’t. They were the first company we talked to, so we decided to give them a try on a monthly basis and ended up sticking with them.

How much have you invested with them?

$60,000.

What is the status of this engagement?

We started working together in January 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Traffic has grown exponentially: there’s been a 400% to 500% increase in traffic to our site. When we started work, we received about 700,000 unique visitors and now we’re at 5 million. We’ve had a few of our pages rank number one on search results. Our page views went from 1 million to 15 million. Our programmatic ad revenue has increased as a result.

How did PBJ perform from a project management standpoint?

They’re a smaller team and have grown along the way as we have. They have sometimes changed around some of the roles of the team, but it’s been fine. They’re responsive and are able to work very independently, then send us a monthly recap report. We always know what they’ve been doing.

What did you find most impressive about them?

They really understand the digital marketing aspect that goes into having a website. They really know what’s going on with digital strategy, media, and technology. They’re always current and even ahead of the curve. Their ideas are always really spot on, sharp, and based in the most current and relevant business practices in the digital media world. Their advice is related to revenue.
We’ve been able to grow with them. There were some months where we spent less and they helped us figure out what would be the smartest thing to spend on during that time. They really know where to put your dollars.

Are there any areas they could improve?

There could be a little more communication. Since they’re a smaller business, everyone is working all the time. Having a liaison or an account manager every now and then would be nice. The owners do that, but they sometimes get pulled into something else. They’re always responsive, but they could stand to hire a couple of dedicated account managers as they grow.

Do you have any advice for potential customers?

Have them break down the phases of the work. Begin with a deep dive analysis.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
New York
ID
5380851
Date of Formation
Dec 2, 2011
Last Updated
Mar 1, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
1
Judgement Filings
0
Collections Count
0
Client Reviews
VERIFIED CLIENT REVIEWS
23
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
May 16, 2019