Brand Believers & Digital Dreamers

GOLD VERIFIED

OUR SERVICES

Digital Marketing Strategy, Paid Search on Google/Yahoo/Bing, Social Advertising (Facebook, Instagram, LinkedIn, etc.), Retargeting Marketing, Ad Creative (text, image, motion, video), Websites (Design, Testing and Development, Web Analytics and Conversion Tracking

 

OUR PHILOSOPHY

We take an analytics-based approach to digital execution and are known for producing relevant brand experiences while also delivering the evidence to back up our successes. Our results-proven mix of cross-channel marketing, audience-centric creative, and data-backed strategies focused on engagement will present new opportunities well beyond the traditional days of impressions-driven programmatic and mass media buys.

 

HOW WE WORK

Most firms are virtual factories, where managers juggle dozens of accounts every day. This is a lose-lose situation. You're not happy in the end, and we don't have a relationship we're proud to stand by.

Each strategist is assigned a small handful of our account load, becoming an expert in every aspect of your business, and market movements. The work we do is labor-intensive, communication-intensive, and incredibly dynamic. Overloading our teams would make success impossible.

Preserving this service model requires us to be pragmatic in choosing client partners. We will objectively analyze your business, goals, and budget well before we negotiate terms. If we determine we can’t bring value to your or our methodology isn’t a good fit, we'll be honest. Consequently, should you choose us as your digital partner, you can be confident in our ability to deliver the results we promise.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2011
Show all +
Washington, DC
headquarters
  • 641 S St NW
    Washington, DC 20001
    United States
other locations
  • 175 Varick St
    New York, NY 10014
    United States

Portfolio

Key clients: 

Bayer, Chegg, Yale Medicine, Zappos, W Hotel, CallTrackingMetrics, University of Maryland, Volkswagen, Foremost Medical Equipment, National Education Association, Urban Libraries Council, National Marine Sanctuary Foundation, Arcus Foundation, American Security Project, and many more. 

PPC & SEO for Healthcare Organization Image

PPC & SEO for Healthcare Organization

YALE MEDICINE

https://pbjmarketing.com/our-clients/success-stories/yalemedicine-com/

 

BACKGROUND

Yale Medicine is the clinical practice of the Yale School of Medicine. They are the largest academic multi-specialty practice in New England. For our first engagement with

Yale Med, we focused on their Fertility Clinic which was no where to be found in Search results and was seeing a steady decline in website traffic.

 

OUR TACTICS

Facebook Targeting 

People with interest in parental magazine, reproductive health, reproductive medicine, pregnancy, fertility, adoption, LGBTQ adoption, LGBTQ couples, and other similar options.

 

Google Search Targeting

High volume as well as relevant keywords such as ivf, male fertility, fertility centers, AMH test, female fertility, Yale fertility, egg donation, fertility doctors etc.

 

OUR STRATEGY

Facebook: Brand Awareness Campaign

Facebook offers a variety of granular targeting which enables to get to individuals from different interest groups, communities, backgrounds etc. We wanted to utilize different images for different audience groups that way the ads are all the more relevant to the target audience. This also ensures we are maximizing the impact of our ads.

 

Google Search: Brand Awareness Campaign

Here we are relying on our target audience to search for keywords that most pertain to our content which will trigger our ads on Google’s search result page. So key strategy is to think like our audience would think when searching for a Fertility center and bid on those keywords to target them.

PPC & SEO for a FinTech Company Image

PPC & SEO for a FinTech Company

MPOWER FINANCING

https://pbjmarketing.com/our-clients/success-stories/mpower-financing/

Background:

  • MPOWER Financing is a leading provider of student loans for international
and DACA students without cosigners or credit history.

 

  • Challenges:

    • Increase brand awareness amongst non-US born students.

    • Increase application volume for international students who are currently studying in the United States

  •  

    Our Strategy:

    • PPC
      • Leverage custom intent audiences and google in-marketing audiences to increase brand awareness using Gmail and display campaigns

      • Geocentric campaigns to speak to their global audience in ways that are unique to each segment.

    • Facebook

      • Implemented radius targeting for all of the universities MPOWER partners with to serve targeted messages to students who are currently enrolled in universities.

      • Created lookalike audiences based on past converters to target prospects with similar qualities and behavioral patterns.

    • Introduced Gmail Sponsored promotions to effectively reengage with prospects who have not progressed through the marketing funnel

     

    Results: 

    • Exceeded 2019 digital marketing goals by 344%, spearheading an overall increase of 146% in revenue
    • Decreased FB cost per application by 60% YoY
    • Increased leads for remarketing campaigns by 750% YoY
    E-commerce Marketing for Online Store Image

    E-commerce Marketing for Online Store

    FACTORYPURE.COM

    https://pbjmarketing.com/our-clients/success-stories/factorypure/

    Background: 

    FactoryPure is an e-commerce retailer brand providing home improvement and power equipment tools. They realized their previous agency wasn’t utilizing their budget efficiently and

    they were losing out on sales. Our focus has been to optimize their top sellers, Generators, which account for more than half of their revenue. While continuing to improve sales of other product types as well.

     

    Our Tactics:

     

    Google Shopping

    We gave a major overhaul to their shopping campaign structure. In their older campaigns, products were segmented by profit margin which made it difficult to identify which products are tucked under each campaign. We segmented all their products by Product Type, assigning dedicated daily budget depending on seasonality and demand. This also allowed for better reporting data and more efficient access to products for bid adjustments.

     

    Google Search

    Introduced campaigns that bid on high intent keywords such as brand + model # combinations of top sellers such as generators. We also introduced automated campaigns such as Dynamic Search Ads to automatically run ads for Generators depending on the search term. 

     

     

    Paid Media Strategy:

     

    Google Shopping: Selecting the Right Bid Strategy

    FactoryPure’s shopping ads were missing out on sales and not getting enough clicks to begin with due to the incorrect bid strategy that was chosen. By switching over to automated bid strategy, their ads started receiving more impressions and clicks which consequently resulted in increased revenue without increasing their CPC. The overall cost per conversion was also brought down by 11.56%.

     

    Google Search: Maximize Ad Impressions

    We wanted to maximize the ad impressions that we can get. While they were bidding on the FactoryPure brand name which always brings in easy conversions, they were missing out on people looking for specific products (usually typing in brand and model name) which were a low hanging fruit. Their account was set with the most basic campaign setups. Our strategy was to also introduce advanced bid strategies and automated campaign structures to boost sales.

     

     

    PPC Management for Professional Services Firm Image

    PPC Management for Professional Services Firm

    KANTOLA TRAINING SOLUTIONS

     

    Background

    Kantola specializes in workplace harassment training that can be delivered to customers quickly and affordable in a format that helps them easily meet their training needs. They were managing their digital marketing

    channels internally but realized they needed experts to take their efforts to the next level

     

    Key Performance Indicators

    The biggest challenge Kantola faced was receiving very few leads as a whole from previous PPC efforts, with a high percentage of leads coming from smaller organizations. We were tasked with increasing overall lead volume and increasing leads from larger organizations while driving that volume at an effective rate

     

    Paid Media Strategy

     

    • We restructured the paid search campaigns to allow us to bid at the search term level and identify the best performing themes for the business.
    • We then created automated rules to ensure the best keywords and search terms gained the most possible exposure, allowing them to generate as many leads as possible without exceeding the target CPL.
    • These efforts resulted in 6 consecutive months of increased leads while staying within their target CPL threshold

    Brand Awareness Strategy

    • Before partnering with PBJ, Kantola did not utilize any brand awareness tactics. We helped Kantola increase their reach by utilizing Google display, Facebook, and LinkedIn advertising. 
    • These channels allowed us to reach their target audience on multiple platforms. By increasing quality site traffic, we saw a 12% increase in sessions and a 13% increase

    Reviews

    Sort by

    PPC Efforts for E-Commerce Company

    "We asked them to remove our logo from any advertisements or claims they make, but that has gone ignored."

    Quality: 
    0.5
    Schedule: 
    3.0
    Cost: 
    0.5
    Willing to refer: 
    0.5
    The Project
     
    $50,000 to $199,999
     
    Aug. 2019 - Apr. 2020
    Project summary: 

    PBJ Marketing was hired to conduct PPC efforts for an e-commerce company.  The team's main objective was to raise the client's conversion percentage through shopping ads.

    The Reviewer
     
    1-10 Employees
     
    San Antonio, Texas
    President, Consumer Goods Company
     
    Verified
    The Review
    Feedback summary: 

    PBJ Marketing spearheaded an unsatisfactory engagement. The team barely made any changes to the client's campaigns. Additionally, when the firm had new brands, they just added it to Google Shopping. They can improve on their responsiveness and receptiveness as well as their PPC tactics. This review includes the vendor's response.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    Ecommerce company specializing in power equipment. President

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire PBJ Marketing, and what were your goals?

    Shopping/text ads. Goal was to increase conversion percentage

    SOLUTION

    How did you select PBJ Marketing and what were the deciding factors?

    Selected by reading reviews such as on clutch which were almost all glowingly positive.

    Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

    We laid out the parameters and I stressed heavily that negative keywords and conversion funnels were the most expensive thing. Our sales grow yearly because we pick up many new brands each year. So strict sales would not be a good measure of success, but rather conversion percentage. They were to set up the initial look of the campaigns, and refine them over time.

    How many people from the vendor's team worked with you, and what were their positions?

    I started with 3 people. Seems as though the owner, business manager, and whoever was in charge of adjusting ads. It ended up being just 1 person.

    RESULTS & FEEDBACK

    Can you share any measurable outcomes of the project or general feedback about the deliverables?

    After the initial layout of the campaigns which was done in Aug/Sept, very few changes were made. Negative keywords were not implemented. I was the one actually changing bids because the $3-$8k that we were paying PBJ was only enough for 23 hours per month. I saw no updates. When a new brand was added, they simply added them to google shopping and that was it.

    Describe their project management style, including communication tools and timelines.

    We were communicating via slack. Messages usually took 24 hours for responses

    What did you find most impressive or unique about this company?

    Nothing unique here. Same format as other PPC companies where they coast off the monthly spend instead of attempting to increase conversions.

    Are there any areas for improvement or something they could have done differently?

    Stick to the plan and work with the customer on refining it for conversions. When we stopped business with them, they took the excel files that were set up to make the google feed function. So the feed was in complete disarray and put us in a horrible position for the next week. We asked them to remove our logo from any advertisements or claims they make, but that has gone ignored.

    1.0
    Overall Score Look elsewhere for PPC help
    • 3.0 Scheduling
      ON TIME / DEADLINES
      scheduling was done over slack
    • 0.5 Cost
      Value / within estimates
      High cost correlating to a low number of hours assigned to your account
    • 0.5 Quality
      Service & deliverables
      Aside from listing out brands so we can individually change bids, nothing else was done.
    • 0.5 NPS
      Willing to refer
      Even with multiple requests to stick to conversion optimization, nothing was done

    Company response

    The vendor responded on October 23, 2020.

    We welcome all feedback from past and current clients but are incredibly surprised and dismayed to read this particular review. We believe this review to be retaliatory for not complying with unjustified demands. 

    Throughout our 7-month agreement, we went above and beyond for this client and initially ended on good terms. First, we happily rescued them from their previous agency, who, unfortunately, had complete ownership of their Product Feed. We kindly rebuilt their entire feed, on their platform, at no charge (30 hours of work). We then laid out and executed a PPC strategy that, in 7-months, decreased PPC Cost-Per-Sales by 12% while increasing PPC ROI by 40%! 

    For the full case study on how we did it, please visit: https://pbjmarketing.com/our-clients/success-stories/factorypure/ 

    Our efforts helped increase revenue from $4 million to $16+ million in online sales by the end of our term (and for a low retainer of just $3,500 per month). Despite this fact, the client said campaigns were now running well enough to bring PPC management in-house to cut costs. While disheartening, given all our hard work, we agreed and did all required to ensure a smooth transition. 

    Two weeks later, this client emailed a request to hand over scripts that we owned and used to manage his campaigns so successfully. However, these scripts are proprietary to PBJ and were not paid for by the client. 

    This client did threaten retaliatory actions, and, unfortunately, we believe this review to be the result of such threats. 

    Social Media Marketing for Pharmaceutical Company

    "They were very helpful in guiding our strategy, and answering any challenging and open questions our organization had."

    Quality: 
    4.0
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $200,000 to $999,999
     
    May 2020 - Ongoing
    Project summary: 

    PBJ Marketing manages the social media marketing and online marketing presence of a pharmaceutical company. The goal was to help the company understand the market and develop new strategies.

    The Reviewer
     
    10,000+ Employees
     
    Berlin, Germany
    Chief Strategist, Pharmaceutical Company
     
    Verified
    The Review
    Feedback summary: 

    After beginning to work with PBJ Marketing, the pharmaceutical company got a better idea of where they stood as a brand. The team was quick to respond, and they often had an answer within the day. They understood both the technical and creative side of SMM.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am the Chief Strategist for a Pharmaceutical Company. We are a team looking at digital health startups and companies to initiate commercial partnerships and investments.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire PBJ Marketing?

    We hired PBJ to manage our social media marketing and online marketing presence, including development of communications strategy.

    What were your goals for this project?

    We wanted to understand our market audience, better understand where we stand as a brand, and also develop a new communications strategy.

    SOLUTION

    How did you select this vendor?

    We opened a formal RFP process internally through procurement, and I asked them to apply as I found them online.

    Describe the scope of their work in detail.

    Scope of work was all digital: creatives for all social channels, and advertising, tracking and reporting on progress, create overall communications strategy, marketing and communications execution. They were basically hired on to be our full -service marketing and communications team.

    What was the team composition?

    We have a team of 6 people from the agency that we work with directly. We have 2 CXOs, and all senior designers, and managers who execute on all marketing activities.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Our engagement started to increase on social channels after hiring PBJ. We were able to also see and understand our brand value, in addition we were able to create a baseline on where we need to divert our attention in regards to paid ads, and marketing.

    How effective was the workflow between your team and theirs?

    Communication was always less than 24 hours. They were quick to respond, adapt and execute. Very agile.

    What did you find most impressive about this company?

    Their scope of work was beyond what we had imagined it to be. They were very helpful in guiding our strategy, and answering any challenging and open questions our organisation had.

    They were very effective in communication and also being honest about expectations and delivery of projects. Also the most impressive is their ability to not only drive advertising, and marketing/tracking reporting, but also creatives, and web SEO as well as design.

    Are there any areas for improvement?

    The only feedback would be to better expand understanding and nuances of digital health and its role in healthcare, but we came into it knowing they had never worked with pharma/digital health companies before.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
      Always communicative and available to our needs
    • 4.5 Cost
      Value / within estimates
    • 4.0 Quality
      Service & deliverables
      Needed a bit of work to create interesting graphic designs, and understanding of digital health
    • 5.0 NPS
      Willing to refer

    PPC & SEO for Home Maintenance Equipment Retailer

    "Everything they do, say, recommend is always backed up but data and metrics."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    $1,000,000 - $9,999,999
     
    Jan. 2020 - Ongoing
    Project summary: 

    PBJ Marketing provided marketing and advertising services for a home maintenance and outdoor power equipment retailer. The team was responsible for SEO and PPC campaigns.

    The Reviewer
     
    11-50 Employees
     
    Dover, Delaware
    Dennis Ridgely
    Senior Product Manager, Prime Supplier
     
    Verified
    The Review
    Feedback summary: 

    The engagement led to an increase in search rankings as well as a monthly average 30-40% increase in ROI, exceeding the expectations of the internal team. PBJ Marketing establishes a seamless workflow through regular communication. The team makes smart actions based on data.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I work for PrimeSuppliers.com. We are a nationwide e-commerce store that specializes in home maintenance and outdoor power equipment across all the top brand names. Our customers range from DIYers to small and medium sized businesses. I am a senior product manager, and I am in charge of product procurement and and determining monthly sales/marketing goals and strategies.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire PBJ Marketing?

    The majority of our sales were coming from direct offline sales tactics and word-of-mouth. We knew our competitors were actively marketing and selling online and making a killing and we wanted to do the same thing. We redesigned and launched a new website but you couldn't even find us if you tried. We started actively marketing ourselves through social media and paid ads but we were not seeing the return.

    We just ended up spending a ton of money without much to show for it. We were driving SOME traffic, but hardly any customers. We need an agency who could come in and assess why our website was hard to find, why our ad campaigns weren't converting, and what our competitors were doing that we weren't.

    What were your goals for this project?

    We wanted our website to appear in Google for certain product searches. At this point in time, our website wasn't even appearing when you Googled our name! We also wanted our ads to appear next to our competitors for certain searches, and we wanted to increase our social media following and ad performance.

    The impact we hoped to see was a substantial increase in online sales, and continued increased/growth month over month. We were hoping to see around a 20-30% ROI on our online advertising efforts.

    SOLUTION

    How did you select this vendor?

    We did an online search for firms in the area. We found PBJ listed on Clutch and they had very good ratings and very good reviews from other clients so we decided to submit a contact form. As soon as we did, they immediately reached outscheduled a call which was nice.

    It was that first call that impressed us. They asked us questions that no one else bothered to ask. They also really took the time to thoroughly explain the services they do and their approach. It almost felt like they were already hired and we were kicking things off. 

    Describe the scope of their work in detail.

    After several conversations and them doing a little homework and coming back to us with a VERY detailed proposal (something else no other agency did), we decided to launch and SEO and PPC campaign.

    For PPC, On the SEO side, they audited our website, cleaned up a bunch of technical errors and issues, made our website faster, created new content and optimized existing content, and started doing backlinking. They conintue to write blogs and build backlinks to help us improve our appearence for certain keyword searches. 

    What was the team composition?

    We've been assigend a dedicated account manager as our primacy point of contact, and then we have 2-3 folks on the SEO side and 2 folks on the PPC side. The two owners of the company were also very involved during our onboarding process to ensure a smooth kickoff. I mostly work directly with the account team, now, but the owners still periodically checkin which is very nice and comforting. 

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Well, there's no problem finding us when you Google our name, so that's good! On the PPC front, performance has been great, exceeded expectations out the gate. We immediately started seeing sales once our campaigns launched. We found our aids appearing side-by-side our competitors. Each monther, campaigns performe better and better.

    We're seeing an average 30-40% increase in ROI from our marketing efforts month over month. On the SEO side, we understand these results take much more time, especially for a brand new website. We're starting to see ourselves rise in search rankings each month so we're heading in the right direction. We couldn't be happier. 

    How effective was the workflow between your team and theirs?

    Onboarding was a smooth as can be. They got up to speed very quickly and implemented communication and project managment tools to help keep us all orgnized. We always know what's on the to-do list each month and the status of projects/tasks. We have a dashboard that we can check any time for status as well as campaign performance. We also get an email at the end of every week with a progress/results summary and an EOM report that is a bit more in-depth. 

    What did you find most impressive about this company?

    They know their stuff, that's for sure. But what impresses me most is you know it's not all marketing fluff and buzzwords. Everything they do, say, recommend is always backed up but data and metrics. I truly feel they are looking out for the best interest of my company and not just another vendor trying to increase their fees. I really trust these guys.

    I've also found myself learning more about digiital marketing and my data/metrics more than I ever thought I would. They really take the time to ensure I understand their reports and what the data is saying. 

    Are there any areas for improvement?

    Not that I can think of, nothing yet. 

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    SEO & PPC for Digital Platform

    "They've integrated really well into our business."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Jan. 2020 - Ongoing
    Project summary: 

    PBJ Marketing provided increased SEO and PPC improvements. They worked with SQL in the course of the digital transformation. Their team aimed to increase return on marketing spend. 

    The Reviewer
     
    51-200 Employees
     
    Dallas, Texas
    Product Owner, Digital Platform
     
    Verified
    The Review
    Feedback summary: 

    PBJ Marketing led to increased paid search revenue and traffic. Their team was excellent sufficiently integrating themselves into the business. There was a bit of trouble at the beginning, but it was quickly alleviated. Overall, they were a solid partner.  

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I'm the Ecommece Product Owner for our digital platform. We're a reseller of over 60K SKUs related to manufactured goods.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire PBJ Marketing?

    Our business is in the mist of a digital transformation as we rely heavily on a call center operation. We are looking to shift the way we do business with our customers. We wanted to work with an agency to expand our marketing reach via search (SEO/PPC). We wanted to take advantage of a larger team without that internal headcount/cost. This was our first search agency we've worked with.

    What were your goals for this project?

    Improve search results; reduce monthly marketing spend in search; gain better ROAS; more SQL & MQL leads; increase online traffic; increase incoming calls.

    SOLUTION

    How did you select this vendor?

    We're a large company so we're required to follow a procurement process to source the best vendors possible for every area of the business. We sourced 8-10 agencies for the process via Cluth, online search, and word of mouth referrals. Though the process, we narrowed it down to 2 main contenders. We ended up selecting PBJ as we felt that they were more of a personality fit for our organization.

    Describe the project in detail.

    We started off transitioning the word from our current setup to PBJ. The initial month was a little rough since the transition was a bit difficult from our side. PBJ was flexible through the transition process, and stepped in. It was slightly hard for the company I work for to understand a process takes time, but PBJ was able to ease internal sentiment. They came onsite, met with the internal team, and really took an effort into making this a successful partnership.

    What was the team composition?

    Internally, we had 2 people involved with the initial process. Over time, we have added more managers to our weekly touch bases. PBJ has 3-5 people on their side involved with the project at any given time (depends on the work).

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    - Increased calls from paid search - Increased website traffic - Lower marketing spend with higher ROAS - Lower CAC cost

    How effective was the workflow between your team and theirs?

    I was a little skeptical at first as I've had bad experiences working with agencies in the past. There was a part of the contract of "outside working hours" and an extra cost which made me a little nervous; however, it's been completely opposite of that in actually working with PBJ. We typically exchange communications via Slack or email. They prefer Slack over text message, but are extremely responsive in general. They've really integrated well with our team where they feel as "a part of the business". We truly see this as a partnership with them.

    What did you find most impressive about this company?

    I'd mirror my sentiment above. PBJ is a partner to us. They've integrated really well into our business and they feel just as committed to our business as we are internally. They are a part of our "team".

    Are there any areas for improvement?

    Initially, we had a speed bump along the path where we overspent the first month they managed the account, but we were able to bounce back quickly together as a team. We were able to add some quick checks-and-balances in place to prevent this in the future.

    5.0
    Overall Score No complaints with them. The are easy to work with; accommodate our needs; go above and beyond when necessary.
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
      We were able to work on rates with PBJ during the initial scoping process. They offer competitive industry rates.
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Social Media Marketing for Medical Conference

    "PBJ Marketing is engaged, responsive, and really listens to us."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Sep. 2019 - Ongoing
    Project summary: 

    Working from a content calendar that they created, PBJ Marketing provides ongoing social media marketing services. The team posts daily on Instagram, Twitter, and Facebook with the aim of increasing engagement.

    The Reviewer
     
    1001-5000 Employees
     
    Washington, DC
    Project Director & Medical Editor, Cardiology Conference
     
    Verified
    The Review
    Feedback summary: 

    Throughout the partnership, PBJ Marketing has provided valuable insights, helping the business to identify any areas of improvement. The team asks great questions, which has allowed them to increase the number of qualified social media users. Overall, they are an attentive, driven partner.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    Respondent 1: Our organization is an interventional cardiology conference, and I’m the project director. I oversee the meeting logistics and review conference marketing. 

    Respondent 2: I’m the medical writer and editor. I proofread materials and approve news-related content for social media.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with PBJ Marketing?

    R1: We needed marketing for our conference as well as social media marketing for our news articles.

    SOLUTION

    What was the scope of their involvement?

    R1: Among other services, PBJ Marketing provides a content calendar and news articles with images. From a conference marketing standpoint, we provide them with the materials and content to market regarding conference registration and hotel information. 

    The team then puts it together and sends it back for our approval. They post on a daily basis on social media, including Facebook, Twitter, and Instagram.

    What is the team composition?

    R1: Sam (Senior Manager, Social Media) is our liaison and project manager.

    How did you come to work with PBJ Marketing?

    R2: I was researching marketing firms to replace our previous vendor when I found PBJ Marketing. They impressed me because they had experience with other technical medical-related firms in their portfolio, as well as positive reviews.

    How much have you invested with them?

    R1: We spend $3,000 per month, which comes up to $21,000 in total so far.

    What is the status of this engagement?

    R1: We began with PBJ Marketing in September 2019, and our engagement is ongoing. 

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    R1: We’re learning that people like news articles more than they focus on conference posts or registration, so there is no direct correlation between social media marketing and registration. 

    PBJ Marketing has opened our eyes to the unqualified users we had when we were working with our previous vendor in terms of engagement and activity on our social media platforms. We still have high user numbers, but they’ve helped us improve the number of qualified users.

    R2: Although we had high users before, PBJ Marketing was able to pinpoint that our previous vendor was buying cheap likes to get user numbers up. So, our user-base included people from other countries who wouldn’t really be interested in our conferences.

    How did PBJ Marketing perform from a project management standpoint?

    R1: Sam is great at keeping us on task, focusing on what needs to be done and when it needs to be done in order to keep social media accounts updated, especially as we approach conferences.

    R2: He takes an active interest in our social media and asks probing questions to come up with ideas that can increase interest and engagement. He is very proactive.

    What did you find most impressive about them?

    R2: PBJ Marketing is engaged, responsive, and really listens to us. Unlike our previous vendor, we haven't had to change our liaison every few months. This means that there hasn’t been a repeated learning curve to get a new contact up to speed for our specialized industry.

    Are there any areas they could improve?

    R2: It may be a function of the price point we had, but PBJ Marketing didn’t provide any of their own graphics. We had to provide all of them, which is understandable. However, it could add value if they did offer the option to have them design the graphics as well.

    Do you have any advice for potential customers?

    R1: Know what you want in terms of your social media presence in order to guide the trajectory. 

    4.5
    Overall Score PBJ Marketing is proactive. They are a great partner to work with.
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    E-Commerce Strategy for Automotive Manufacturer

    "They got to know us on a different level than other companies we’ve worked with."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $1,000,000 - $9,999,999
     
    Sept. 2017 - Ongoing
    Project summary: 

    PBJ Marketing coordinates Google Ads campaigns and e-commerce strategies for a diesel fuel injection manufacturer and retailer.

    The Reviewer
     
    51-200 Employees
     
    Lewisberry, Pennsylvania
    Derek Thomas
    Product Marketing Manager, Reman Auto Electronics
     
    Verified
    The Review
    Feedback summary: 

    PBJ Marketing has successfully enhanced online presence by creating timely and eye-catching advertisements. The team is thoroughly responsive and organized. They invest the time to learn about what matters to clients and then mold their services to meet those needs.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am the product marketing manager at a company that sells diesel fuel injection components such as fuel injectors, fuel pumps, turbochargers, and electronic engine control modules.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire PBJ Marketing?

    We hired PBJ Marketing to handle our Google Ads and e-commerce strategy.

    What were your goals for this project?

    Our ongoing goal is to be one of the leading online sources for diesel fuel components.

    SOLUTION

    How did you select this vendor?

    The owner of our company highly recommended PBJ Marketing. He had worked with them at a previous company and had great success.

    Describe the scope of their work in detail.

    To start the engagement, PBJ Marketing’s team visited our plant where we manufacture our products so that they could learn more about what we offer. Once we outlined what we wanted to achieve, PBJ Marketing put together a strategic plan to enhance our brand and presence on the web. They present all of their research in great detail and provide us with monthly progress reports and KPIs. Every time we have a new part launch, we communicate product details to PBJ Marketing to include in online advertisements.

    What was the team composition?

    I have two primary points of contact.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Once we send product details and the ads launch, it usually doesn’t take long for us to start getting phone calls about those products. More often than not, those customers find us through the ads that PBJ Marketing creates.

    How effective was the workflow between your team and theirs?

    They have a competent management team. Their senior manager communicates with us daily or as needed. Our goal was clear, and he knew how to achieve what we wanted quickly.

    What did you find most impressive about this company?

    We are not just a number. They are very client-focused. They got to know us on a different level than other companies we’ve worked with. With PBJ Marketing, we’ve received a great one-on-one experience and feel like they made our goals their goals.

    Are there any areas for improvement?

    I would only suggest that PBJ Marketing grows larger so that they can help other companies the way they’ve helped us.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    SEO & Marketing for Internet Firm

    “They’re a great team that’s responsive and knowledgeable.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Nov. 2017 - Ongoing
    Project summary: 

    PBJ Marketing was tasked with marketing an informational site about internet privacy and a child-friendly search engine. So far, they’ve enhanced the site’s SEO, run Facebook surveys, and targeted keywords. This review was originally 3 stars overall for the initial delivery. It was updated by the client on June 4th, 2019.

    The Reviewer
     
    11-50 Employees
     
    New York, New York
    CEO, Internet Service Firm
     
    Verified
    The Review
    Feedback summary: 

    While there were some initial concerns about PR services, PBJ Marketing has since strengthened the engagement with their strong SEO skills and ad placement. The team has met all expectations.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the CEO of an Internet privacy service provider. We offer a VPN and browser combination as well as a curated search engine for kids. The latter allows kids to access about 800 screened sites, blocks ads, and prevents any user tracking.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with PBJ Marketing?

    We hired them to serve as our marketing team for our online publication and search engine for kids.

    SOLUTION

    What was the scope of their involvement? 

    PBJ Marketing initially came on board to promote our informational site, which sought to inform people about the ills of the Internet. Our goals were to generate more awareness about the site and improve its SEO. 

    Their team did a great job making our site SEO-compliant, modifying the headers to ensure that our content was properly searchable. However, they should have focused on brand visibility beforehand so that prospective customers would know to search for us. Not getting our name out there first meant that our SEO efforts were useless.

    Currently, PBJ Marketing is responsible for managing the SEO for our search engine. They’ve run an adequate survey through Facebook, which yielded fine results, and are marketing the engine minimally. We handle nearly all of the strategy, defining our keywords, establishing our direction, and identifying which audiences to target. 

    What is the team composition? 

    Philip (CEO, PBJ Marketing) took the lead in the beginning. Then, Kate (Account Manager, PBJ Marketing) stepped in as our coordinator, and David (Managing Partner, PBJ Marketing) took over our SEO.

    How did you come to work with PBJ Marketing?

    We found them through a communications company within our professional network.

    How much have you invested with them?

    We’ve spent about $75,000 so far.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    It’s a little premature to see any discernible impacts from their marketing. Although they’re good at the more technical aspects of SEO, they don’t seem to be a full PR and marketing group.

    Not only did they market our informational site in reverse, but they also don’t have a clear handle on whom we should market our products to, at least for our business. It’s frustrating that we’ve had to come up with all of the target groups ourselves without much creative insight. 

    Having said that, once we’ve pointed them in the right direction, they’ve performed well. It’s just the lack of creative input that hasn’t been useful.

    How did PBJ Marketing perform from a project management standpoint?

    We primarily communicate over email and phone and have interacted about 5–8 times. It can be difficult to talk to them; we have to lead most of the discussion. They also seem a bit young in how they present the information that they use.

    What did you find most impressive about them?

    I’m impressed with their SEO work and ability to make our articles findable when searched.

    Are there any areas they could improve?

    It would benefit them to set out a stronger game plan for their marketing strategy. As a person with some experience in the Internet world, I have some idea about our needs, but we still need a team that can provide useful marketing insights and help devise strategies. This might be difficult for them because we’re in an esoteric market. In which case, I would’ve appreciated it if they had informed me earlier that this wasn’t their forte.

    Do you have any advice for potential customers?

    Make sure that you’re very clear about your needs to check if their group has the capacity to perform.

    Updated Review

    This review was updated on June 4, 2019 by the client. The original star ratings were: Overall – 3, Quality – 3, Schedule – 4, Cost – 2, NPS – 3.  New content is below.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the CEO and founder of an Internet privacy service. We provide a unique VPN/browser combination and a children’s search engine.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with the vendor?

    We needed support bringing a new product to market.

    SOLUTION

    What was the scope of their involvement?

    They were in charge of SEO and ad placement.

    What is the team composition?

    We worked with five members, all smart and dedicated.

    How did you come to work with them?

    It was through a recommendation from a provider.    

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    We’re a startup, and they’ve met our expectations

    How did the team perform from a project management standpoint?

    The project management was great.

    What did you find most impressive about them?

    Their SEO was impressive.

    Are there any areas they could improve?

    They’re a great team that’s responsive and knowledgeable.

    Any advice for potential customers?

    Use them.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
      They're good with keeping to schedule.
    • 5.0 Cost
      Value / within estimates
      So far, I haven’t seen much of an ROI.
    • 5.0 Quality
      Service & deliverables
      They perform well in some areas and poorly in others.
    • 5.0 NPS
      Willing to refer
      I would highly recommend them as an SEO company but not as a marketing company.

    Digital Marketing & Website Design for Florist

    “They were great to work with and very communicative. I knew from day one what to expect.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $50,000 to $199,999
     
    Jan. 2015 - Ongoing
    Project summary: 

    In addition to refreshing a company site, PBJ Marketing implemented a digital marketing strategy to promote a local florist business. They continue to run paid ads on search engines, Facebook, and Instagram.

    The Reviewer
     
    1-10 Employees
     
    Dunkirk, Maryland
    Owner, Florist
     
    Verified
    The Review
    Feedback summary: 

    Thanks to their digital campaigns, the business has become competitive in local search, resulting in a substantial jump in qualified leads. PBJ Marketing put in the effort to understand the market landscape before proposing strategies. They were communicative and worked well within the budget.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I am the owner and CEO of a florist company. We are a leading provider of fresh flowers, floral arrangements, and wedding flower arrangements in the Maryland, DC, and Virginia area.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire PBJ Marketing?

    We're a small, mom-and-pop shop, but we've always been in direct competition with national floral providers on the local level. We needed a new website and a strong, locally-targeted marketing strategy that could help us compete with big-name brands without wasting our budget.

    What were your goals for this project?

    Our goal was to completely revamp the website to showcase our hands-on approach to floral design. After launching the website, we wanted to launch digital marketing campaigns to drive new business leads within the Washington, DC metro area.

    SOLUTION

    How did you select this vendor?

    We searched on Google for digital marketing agencies that specialized in small to medium-sized businesses and had experience marketing at the local level. We interviewed PBJ Marketing and were impressed with the questions they asked and their seriousness.

    Describe the scope of their work in detail.

    They redesigned our website and currently provide digital marketing services. On the marketing front, we run both search engine and social ads (e.g., Facebook, Instagram), mostly targeting newlyweds and potential wedding clients.

    What was the team composition?

    The two owners kicked off our engagement, which was great because they didn’t just hand me off to the rest of their staff. There was also a web design team that redid my site, a paid media manager, and a dedicated account manager who was and still is my primary point of contact.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    The new website looks great. We immediately saw an increase in traffic—not just from anyone but from people in our area who were searching for flowers and wedding arrangements. Once the marketing campaigns launched, we received even more new leads and saw a huge increase in new appointments. At one point, I had to tell them to pause their marketing because I couldn't keep up with the business, which is a good problem to have.

    How effective was the workflow between your team and theirs?

    They were great to work with and very communicative. I knew from day one what to expect. If and when there were any delays, they were quick to give me a heads up.

    What did you find most impressive about this company?

    They really took the time to learn our business and market. Not to mention, they understood that we had a limited budget and knew where to best spend our marketing money. They also were very patient and explained everything.

    Are there any areas for improvement?

    No, I can't think of a single thing. They've been fantastic to me.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Digital Marketing & SEO for Higher Ed Firm

    “We continually reach our benchmarks and have to set new ones.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Sep. 2018 - Ongoing
    Project summary: 

    PBJ Marketing conducted competitor research and created digital campaigns for social media, Google Ads, and Bing. They launch digital content and provide regular suggestions for improvement.

    The Reviewer
     
    201-500 Employees
     
    New Haven, Connecticut
    Digital & Social Media Strategist, Higher Ed Firm
     
    Verified
    The Review
    Feedback summary: 

    PBJ Marketing offers an affordable price while still exceeding expectations. Their work has increased website traffic and decreased the bounce rate. They’re honest and committed to doing successful work.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the digital and social media strategist for the clinical arm of a higher education organization. I work on increasing the brand and offering awareness of our clinical and medical departments in order to increase patients.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with PBJ Marketing?

    We worked with a few larger agencies that didn’t mesh well with our culture, so we wanted a smaller firm that had solid digital marketing experience, especially in executing media spends.

    SOLUTION

    What was the scope of their involvement?

    PBJ Marketing executes our digital marketing spend and provides monthly recommendations on how to improve our content and strategy. They also help with Google Analytics and establishing benchmarks that we can work toward. After conducting competitor research, they set up our digital campaigns for social media and native advertising for Google Ads and Bing. They’ve worked on various other campaigns, including several we plan to launch soon.

    What is the team composition? 

    We speak with the co-owners frequently and have daily interactions with the account and digital managers.

    How did you come to work with PBJ Marketing?

    We wanted a local partner and found PBJ Marketing through Google and Clutch. We met with them, had a great conversation and interview process, and decided to move forward with them.

    How much have you invested with them?

    We’ve spent around $135,000, including media spend. 

    What is the status of this engagement?

    We partnered in September 2018, and the work is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    We continually reach our benchmarks and have to set new ones. More people are reading our content, which has increased their time on page and also decreased the bounce rate. PBJ Marketing not only runs ads, but they also optimize them.

    How did PBJ Marketing perform from a project management standpoint?

    They always launch on time and never have any issues. We use project management tools to track campaigns and media spend, and we can see everything in real time. They provide monthly and quarterly reports on our website traffic and ad results, consistently suggesting ways to improve.

    What did you find most impressive about them?

    They’re affordable and achieve high-quality results. They don’t sugarcoat things but are straightforward and always have your back. They’re a great partner to work with.

    Are there any areas they could improve?

     None that come to mind. We're satisfied. 

    Do you have any advice for future clients of theirs?

    PBJ is small and nimble, which is exactly what we needed. They are incredible analytical thinkers who quickly adapt to solve problems, and we would recommend them to anyone interested in optimizing their digital spends.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Web Design & Marketing for Education Association

    "…PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition."

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $200,000 to $999,999
     
    April 2018 - Ongoing
    Project summary: 

    PBJ Marketing revamped a professional development website to improve the UI/UX. They built an online portal to streamline sign-ups, led focus groups to collect user input, and conducted SEO and PPC campaigns.

    The Reviewer
     
    501-1000 Employess
     
    Washington, DC
    Senior Program/Policy Analyst, National Education Association
     
    Verified
    The Review
    Feedback summary: 

    The site now collects data and feedback from users to justify budgets, leading to praise from internal stakeholders and more work for PBJ Marketing. The team conducts feedback surveys at each stage and keeps track of small details. They deliver high-quality products ahead of schedule at great value.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I am a Senior Program/Policy Analyst in the Department of Human and Civil Rights in the Center for Social Justice at the National Education Association.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with PBJ Marketing?

    We offer training and professional development to our members, but not many members know about these services. Our website structure prevents our members from easily finding that information and requesting trainings to bring to their state and/or local affiliate). We lacked data on how many people our programs were reaching and what impact they had. We engaged PBJ Marketing to increase the accessibility and visibility of our professional development site for our members.

    SOLUTION

    What was the scope of their involvement?

    They first did comprehensive analytics of our site—on their own time and dollar—to how people were finding the information they wanted. The data revealed that people got lost easily and the site lacked the resources they were looking for in the first place.

    During several months of discussion to develop the project’s scope and sequence, PBJ Marketing encouraged us to expand this internal-facing site into an external one that encompassed the whole center. We implemented a feedback program to follow each training session; we wanted to find out how our programs change policies and practices and where we can do better in for future workshops. We also wanted to collect testimonials and case studies that demonstrate our programs’ impact on the education community.

    PBJ Marketing took the extra step of reaching out to members to assess what they need and where our site lacked. They compiled that data to inform final products that we’re still finishing. One product is a digitized training request portal where members can now sign up for training online and then fill out an evaluation. PBJ Marketing is now ensuring that these two data streams feed into one system. The team has also implemented SEO and PPC campaigns.

    They’ve educated our staff to allow for a seamless transition from their team handling all site-related matters to our team handling it in-house. I’ve appreciated this service in particular.

    What is the team composition?

    For big-picture planning, I work directly with Phil (CEO, PBJ Marketing) and David (CMO, PBJ Marketing). I also have various points of contact in the departments that touch our project, such as Pranali (Digital Marketing Coordinator, PBJ Marketing).

    How did you come to work with PBJ Marketing?

    We completed an RFP process to find a digital design and marketing company. We vetted both local and national companies to complete the project. PBJ Marketing stood out from the competition, and continue to distinguish themselves from past vendors with their thorough follow-up.

    How much have you invested in them?

    Combining their completed work and our upcoming projects, we are spending upwards of $500,000.

    What is the status of this engagement?

    We started working with them in April 2018, and it is an ongoing relationship.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    We couldn’t be happier with their work. PBJ Marketing turned a simple, informational website into a larger source of data collection that we can use to justify our annual budget. People can easily find the site and the information they are looking for now without outside help. 

    How did PBJ Marketing perform from a project management standpoint?

    They stayed on top of the project from start to finish. Whenever we had too many ideas, they helped reel our processes back and keep us on target at a good pace. We used Google Docs effectively to track progress and keep the entire team updated. Every team member knows what is going on and can answer questions within minutes as needed. They also met deadlines well in advance without sacrificing quality. Our collaboration has been seamless.

    What did you find most impressive about them?

    Although they may be considered more expensive, the fact is PBJ Marketing delivers the best product possible in terms of quality. Their service outperforms the competition.

    Are there any areas they could improve?

    No, we are highly satisfied with their work. The team had us fill out a satisfaction survey at every stage to ensure the project is going in the right direction.

    Do you have any advice for potential customers?

    Be honest and open about your goals and requirements. PBJ Marketing will help you refine your plans. If it takes six months to get your contract in order, their team will stick with you through the entire process.

    5.0
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
      They deliver high-quality products at a great value.
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer
    Verification

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    GOLD VERIFIED
    Business Entity
    Business Entity Name
    PB&J Promotions LLC
    Status
    Active
    Jurisdiction of Formation
    New York
    Id
    5380851
    Date of Formation
    Dec 2, 2011
    Last updated
    Mar 1, 2019
    Payment & Legal Filings
    Bankruptcy
    No
    Tax Lien Filings
    1
    Judgement Filings
    0
    Collections Count
    0
    Last updated
    Jul 19, 2019
    Client Reviews
    VERIFIED CLIENT REVIEWS
    28
    OVERALL REVIEW RATING
    4.8
    Source
    Clutch
    LAST UPDATED
    October 23, 2020