Wise Counsel & Practitioners on All-Things-Digital
OUR SERVICES
SEO, Digital Marketing Strategy, Paid Search on Google/Yahoo/Bing, Social Advertising (Facebook, Instagram, LinkedIn, etc.), Retargeting Marketing, Ad Creative (text, image, motion, video), Websites (Design, Testing, and Development), Web Analytics, and Conversion Tracking.
OUR PHILOSOPHY
We take an analytics-based approach to digital execution and are known for producing relevant brand experiences while also delivering the evidence to back up our successes. Our results-proven mix of cross-channel marketing, audience-centric creative, and data-backed strategies focuses on engagement and presents new opportunities well beyond the traditional days of impressions-driven programmatic and mass media buys.
HOW WE WORK
Most firms operate as virtual factories, where managers juggle dozens of accounts every day, resulting in a lose-lose situation: you're not satisfied in the end, and we don't foster a relationship we're proud to stand by.
Each strategist is assigned a small handful of accounts, becoming an expert in every aspect of your business and market movements. The work we do is labor-intensive, communication-intensive, and incredibly dynamic. Overloading our teams would render success impossible.
Preserving this service model requires us to be pragmatic in choosing client partners. We will objectively analyze your business, goals, and budget well before we negotiate terms. If we determine we can’t add value to your business or our methodology isn’t a good fit, we'll be honest about it. Consequently, should you choose us as your digital partner, you can be confident in our ability to deliver the results we promise.
$5,000+
$100 - $149 / hr
10 - 49
Washington, DC
Founded 2011
1 Language that we service
English
1 Timezone that we service
EST
Eastern Standard Time (EST)
1 Locations
Washington , DC
Focus
No data have been added yet...
Pricing Snapshot
Min. project size
$5,000+
Avg. hourly rate
$100 - $149
/hr
Rating for cost
4.8
/5
What Clients Have Said
PBJ Marketing offers competitive pricing, with project costs ranging from $10,000 to $500,000 depending on scope. Clients appreciate the value for cost, noting effective budget management, high-quality deliverables, and a strong focus on measurable outcomes, particularly in PPC and SEO campaigns.
PBJ Marketing has effectively improved clients' SEO rankings and organic traffic through comprehensive strategies including keyword research, content creation, and backlinking. Clients noted substantial increases in web traffic and online visibility.
Areas for Improvement in Project Management
While generally praised for their project management, some clients noted areas for improvement, such as providing more detailed reports and streamlining communication channels to enhance efficiency.
Successful Social Media Marketing
PBJ Marketing has successfully managed social media campaigns, leading to increased engagement and brand awareness. Clients valued their ability to create compelling content and strategically target audiences on platforms like Facebook and Instagram.
Successful Event and Campaign Management
PBJ Marketing has successfully managed events and campaigns, resulting in high engagement and positive client feedback. Their ability to handle comprehensive event strategies and execute them effectively was highly regarded.
High-Quality Deliverables
PBJ Marketing consistently delivers high-quality work, whether it's website development, content creation, or digital marketing campaigns. Clients praised the professionalism and effectiveness of their deliverables.
Responsive and Adaptive Team
Clients appreciated PBJ Marketing's responsive and adaptive nature. The team is quick to address client inquiries and adapt strategies to meet evolving business needs, ensuring a flexible and effective partnership.
"Whether it’s a step forward or backward, they’ll communicate the truth about our performance directly and clearly."
Feb 15, 2021
VP, Arrow Lift
Pete Newstrom
Construction
Duluth, Minnesota
51-200 Employees
Phone Interview
Verified
PBJ Marketing serves as the search engine marketing partner to an accessibility lift company. They manage the client’s PPC accounts, tracking and reporting on their performance.
Despite harboring some initial uncertainty about outsourcing the PPC work, the client has been very pleased with the partnership. PBJ Marketing has worked within all budget constraints, and their team’s industry-specific knowledge has impressed. The firm’s communication is timely and professional.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
We’re an accessibility lift and home elevator company that does sales, installation, and service to various types of lifts and home elevators. I’m VP of the company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with PBJ Marketing?
We wanted professional digital marketing help for our search engine marketing efforts through PPC management.
SOLUTION
What was the scope of their involvement?
They’ve done various aspects of search engine marketing, including PPC. To start the project, they asked us questions and clarifying questions about our business. Once they had their arms around our business through interviews and their own research, they started managing our PPC accounts. In addition to managing our PPC efforts, they track and report on our performance.
What is the team composition?
We work directly with David (CMO and Cofounder) and James (Senior Manager, Paid Media), but there are a total of four people that we’ve worked with.
How did you come to work with PBJ Marketing?
They were a referral from a company that does our SEO. That company doesn’t handle PPC services, so they recommended PBJ Marketing when we asked them about PPC. Our intro call was very impressive. It was clear that they’d be focused on measurable goals and outcomes, making sure we were on the same page along the way so we could appreciate the results of their work along the way.
What is the status of this engagement?
We’ve been working with them since October 2020.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
From the beginning, we’ve been very pleased. While we were a little uneasy about offloading our PPC accounts to an external provider, they’ve handled it professionally from day one. They’ve done a nice job staying in line with our cost per lead, customer acquisition cost, and staying within our budget. We’ve benefitted from working with folks who primarily focus on this type of work, so we can focus on our industry and what we do best.
How did PBJ Marketing perform from a project management standpoint?
They’ve done very well. We have regular meetings with them where we review progress. The communication, whether via email or an online meeting, is timely and professional.
What did you find most impressive about them?
They’re numbers people. Whether it’s a step forward or backward, they’ll communicate the truth about our performance directly and clearly. That’s a winning formula.
Are there any areas they could improve?
Nothing comes to mind.
Do you have any advice for potential customers?
Listen to their recommendations and give them a chance to deliver on their suggestions. You won’t be disappointed.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PPC & SEO Services for B2B Manufacturing Firm
Pay Per ClickSearch Engine Optimization
$10,000 to $49,999
July - Nov. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team worked with us as partners and gave all we needed to gain the best possible results."
Jan 12, 2021
Marketing Manager, B2B Manufacturing Firm
Anonymous
Arts, entertainment & music
Atlanta, Georgia
11-50 Employees
Online Review
PBJ Marketing provided SEO and PPC services for a small B2B manufacturing firm. The team managed the Google Ads campaigns and the SEO efforts of the client. The goal was to drive consistent inbound inquiries.
The client was happy with the outcomes of the project so far. PBJ Marketing communicated with the client regularly using Zoom, Slack, Skype, and phone calls. The team provided extensive knowledge and experience every step of the way.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the marketing manager for a small B2B manufacturing firm in Atlanta.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PBJ Marketing, and what were your goals?
We make small precision parts and other specialty products for manufacturing firms. We also do sourcing services as well. We hired PBJ marketing to help us set up and manage our Google Ads campaigns and SEO services for us. PBJ's goal was to drive consistent inbound inquiries from our targeted businesses at an efficient cost per conversion.
SOLUTION
How did you select PBJ Marketing and what were the deciding factors?
Initially, I met with 4 - 5 well-known agencies in the city personally. But, I thought that that they were too expensive for us.Then I found PBJ marketing online, after reading all the clutch, Google place and other reviews, we have decided to go with PBJ. And, I thought that it the right decision.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Even though we had a decent website, we were not getting any inquiries from the targeted business though our website. We never got a single inquiry about our product range online. The problem wasn’t with the website as such but it was with the fact that the website was never promoted in any way.
Nobody knew we had an online presence at all. PBJ team did a great work by implementing PPC and Google ads and then even created various social media profiles for us and updated content on a weekly basis there. The Google ad implementation and campaigns were spot on.
How many people from the vendor's team worked with you, and what were their positions?
The PBJ marketing team worked directly with me and my team. Nick, the strategy manager and even Phillip, the CEO was just one call away.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We are really happy with the outcome of the campaigns so far. We have to temporarily pause the campaign due to the Covid situation but surely will resume the campaigns by the end of January.
Describe their project management style, including communication tools and timelines.
The dedicated account manager was always available even in weekend.The team communicated with us regularly using various tools such as Zoom, Slack, Skype and direct phone calls as well.
What did you find most impressive or unique about this company?
When working with PBJ Marketing, they share their extensive knowledge and experience every step of the way. The team worked with us as partners and gave all we needed to gain the best possible results. The account manager was extremely knowledgeable and helped us in every possible way he can.
Are there any areas for improvement or something they could have done differently?
Not really. So far so good from PBJ marketing. I'm impressed with their dedication and hard work. They know what they are doing.
RATINGS
5.0
"PBJ Marketing is not just the best PPC, the best digital marketing agency I have ever worked with"
Quality
5.0
Service & Deliverables
"Excellent. No complaints!"
Schedule
5.0
On time / deadlines
"Scheduling was on time. They never missed a deadline."
Cost
5.0
Value / within estimates
"Within our budget."
Willing to Refer
5.0
NPS
"Absolutely! It’s a great team to work with.
SEO Campaign for Large Nonprofit Organization
Pay Per ClickSearch Engine Optimization
$50,000 to $199,999
June 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They guarantee their deliverables, no matter how hard or difficult they are to achieve."
Jan 4, 2021
Director of Development, Watershed Conservation Group
Ryan M. Newcomb
Nonprofit
Montana, United States
1-10 Employees
Online Review
Verified
A watershed conservation group needed a digital marketing partner to increase traffic and engagement through brand planning and strategic consultation. They chose PBJ Marketing to be that partner.
Because of the implemented changes recommended by the PBJ Marketing team, the company experienced an 80% increase in web traffic as well as a 150% increase in new visitors as compared to the same period last year, resulting in approximately a 400% increase in donations to their organization.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Our mission is to partner with our greater community to lead conservation and inspire stewardship of our rivers and watersheds across the great state of Montana. I am the Director of Development.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PBJ Marketing, and what were your goals?
Despite being one of the largest nonprofits in the state and one of the most prominent in water conservation, our website has always retained a healthy engaged audience, but we knew we should have been growing bigger and faster.
We sought a digital marketing partner who could not only increase our traffic but provide strategic consultation and brand planning to increase engagement.
SOLUTION
How did you select PBJ Marketing and what were the deciding factors?
We found PBJ through Clutch.co. We decided to hire PBJ because of their extensive experience and successful case studies within the nonprofit and organizational space. They impressed us with their proposal which included a deeper level of insights and competitors research that other agencies did not bring to the table.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
They started with a deep dive analysis of our website, identifying all the high-value keywords our competitor sites were ranking for. They then performed a comprehensive UX audit to assess how current traffic was performing and how visitors were engaging and not engaging.
They then worked with us to come up with a custom SEO strategy focused on moving existing pages higher up in Google’s page rankings for the keywords we knew we needed to rank for better.
PBJ also provides guidance on content creation. They laid out a plan for dedicated new content hubs driven by keyword research and improvements to website structure and user flow.
PBJ implemented SEO best practices such as installing SEO tools, following metadata best practices, making images smaller, and overall standardizing how content is created.
How many people from the vendor's team worked with you, and what were their positions?
We have a dedicated SEO account manager who also leads the overall SEO strategy. He is also our primary point of contact. The entire SEO team consists of at least one developer, and content manager (and a couple writers), an data analyst for reporting, and a team of link builders.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We just received our 2020 recap since we started and we’ve seen an 80% increase in Organic Traffic compared to the same period last year. We’ve also seen a nearly 150% increase in New Visitors, people who have never visited us before.
Additionally, though we can’t attribute all of this to SEO but we can attribute a large portion, we’ve seen a 400+ % increase in donations.
Describe their project management style, including communication tools and timelines.
Very responsive and very organized. I can always count on getting a same-day response from them, or immediately the next day at the latest. We are never in the dark on what they’re doing, what is owed to us, what we owe them, etc. I wish my own team was as organized! But they really help keep us organized.
What did you find most impressive or unique about this company?
They guarantee their deliverables, no matter how hard or difficult they are to achieve. Most SEO agencies DO NOT do this. They don’t buy links like most agencies. They reach out to websites and offer guest posts.
This approach sometimes takes a bit longer, but is the highest quality link you can get, and no matter how long or hard it takes they promise to deliver in full. They also guarantee you’ll keep that link otherwise they will replace it.
Are there any areas for improvement or something they could have done differently?
No, love PBJ!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
PPC Management for International Firm
Pay Per ClickSearch Engine Optimization
$200,000 to $999,999
Mar. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"We truly believe they are an extension of our own team and always looking out for the best interest of our business."
Dec 28, 2020
Project Manger, International Firm
Anonymous
Consulting
New York City, New York
10,001+ Employees
Online Review
Verified
PBJ Marketing provides ongoing PPC management for an international consultation management firm. The team was hired to handle the paid media and SEO campaigns of the client's new proprietary software.
Thanks to PBJ Marketing efforts and expertise, the client continues to record a month-over-month increase in their paid media campaign performance. For Q4, the team was able to generate 256 conversions using paid media initiatives alone. Their communication and project magenemtn are effecient.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Our firm is one of the largest professional services network in the world. We provide consulting, audit, legal, advisory and tax services to a multitude of clients serviced by our thousands of professionals deployed across the globe. I am Project Manager in our Cyber segment where I work with clients to build, mature, and expand their cyber programs.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PBJ Marketing, and what were your goals?
With the recent rollout of new proprietary software products and cyber services, we hired PBJ to kick off an integrated Paid Media and SEO campaign. Our goal is to target high-profile companies within specific industries with the objective of generating brand awareness and qualified lead capture specific key decision-makers.
SOLUTION
How did you select PBJ Marketing and what were the deciding factors?
We found PBJ through a Google search of top digital marketing agencies. We interviewed many agencies with several rounds of elimination and PBJ consistently stood out. In the end, it was PBJ’s thorough industry research, understanding of our marketing needs, and well thought out execution strategy that won us over. No other agency asked the sort of pointed and pragmatic questions as PBJ. I do a lot of RFPs, and with PBJ, the RFP process itself felt like onboarding and kickoff. When it came time to make a decision and move forward, we felt we’d be taking one step back if we went with anyone else.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
PBJ is tasked with the ongoing setup up and management all PPC campaigns and digital media buys for our nationwide campaign. This includes ad platform account setup, individual campaign set up (10-15 live campaigns at any given time), ad spend budget management, campaign conversion tracking and optimization, ad creation (text, banner, video, and animation), landing page design and optimization, and ongoing reporting. Key deliverables are brand awareness lift, website visits, lead capture (i.e. contact us, more information requests) and remarketing visits.
How many people from the vendor's team worked with you, and what were their positions?
The two owners of the agency led both the RFP response and the onboarding and remained in the forefront for the first couple of months of our engagement. They were supported by what would eventually become a dedicated marketing team. Once everyone felt our program was running smoothly, management of the account transitioned over to a Senior Account Manager and marketing team with senior leads for both Paid Media and SEO. This team was then also supported by a strategy and execution team. I’d say, in total, we had about 6-8 folks on our account which seems big but was well organized with a single POC.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our paid media campaigns continue to outperform month-over-month. Most recently, PBJ identified an untapped digital campaign placement which resulted in one of our most successful runs, garnering 19 leads for just $15.11 CPL in on month alone. Looking at Q4 alone, digital paid media initiatives alone generated 256 conversions (150% above our target goal) and hit an industry-low CPA of just over $26 (our previous record low CPA before PBJ was $73). On average, throughout 2020, conversions have seen a 20-30% increase month over month.
Describe their project management style, including communication tools and timelines.
Despite the large team and massive campaign “footprint”, communication and project management are very efficient and streamlined. We use a variety of tools from Google docs to Slack to Asana. We also get weekly email updates in addition to monthly, quarterly, and annual detailed reports. PBJ also created for us live-feed data dashboards for all our campaigns so we can see results happen in real-time.
What did you find most impressive or unique about this company?
PBJ emphasized from the very beginning that they do not want to be seen as a typical vendor, but rather strategy consultants on all things digital; they are just that! We don’t make a single digital marketing decision without PBJ’s input. Whether it’s part of their SOW or not, they are always willing to assist and advise. We truly believe they are an extension of our own team and always looking out for the best interest of our business.
Are there any areas for improvement or something they could have done differently?
Not really. We did have issues getting PBJ all the appropriate access they needed to get up and running, but this was more or less on our end. PBJ was very patient and went above and beyond assisting us with getting control of our PPC accounts from our past agency.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
PPC & SEO for Major Auto Brand
Pay Per ClickSearch Engine Optimization
$1,000,000 to $9,999,999
Jan. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The most impressive part was how well they worked with our other agency partners."
Dec 19, 2020
Sr. Brand Manager, Automobile Brand
Anonymous
Automotive
Detroit, Michigan
5,001-10,000 Employees
Online Review
An automobile brand tapped PBJ Marketing to set up and manage targeted paid media campaigns across all of the company's search, social, video, and native ad platforms. The goal is to raise brand awareness.
Although the company didn't give PBJ Marketing team much time to prepare, the team was able to launch their campaigns almost immediately. Within 6 months their ROAS improved by almost 60% and the KPIs for their paid media campaigns performed 20% higher than the year-end goal.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
The North American headquarters for one of the world’s leading automobile manufacturers and the largest carmaker in Europe. Our US operations consists of a worldwide family of distinguished and exciting brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen.
At the time of my recent employment, I served as Senior Brand Manager, Midwest Division. My job was to provide corporate marketing and sales support through locally focused marketing programs for affiliated dealerships.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PBJ Marketing, and what were your goals?
In preparation for the launch a new line of high-end, but affordable and energy efficient, all terrain and sport vehicles, the company developed a nationwide marketing campaign designed specifically to help support the company's extensive affiliate dealership network.
PBJ was tasked with the setup and management of targeted Digital Paid Media campaigns across Search, Social, Video, and Native ad platforms. The goal was to rise brand awareness and excitement and encourage people to visit their local dealership for a test drive.
PBJ was also in-charge of locally supported SEO campaigns, creating content, and increasing organic search rank and website traffic for auto related consumer topics.
SOLUTION
How did you select PBJ Marketing and what were the deciding factors?
I had worked with PBJ in the past for another company/brand where they helped execute upon a similar campaign that helped support locally owned brand affiliates.
We interviewed several agencies in the process who had similar experience as well, but we ultimate chose PBJ due to their hands-on/manual approach to PPC, the level of account support they provide clients, and the apparent advanced level of data tracking and detailed reporting.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
PBJ kicked things off with an onboarding phase that included market research, customer profiling, and funnel-based goal setting. They helped up sent target benchmarks for all our primary KPIS (CPA, LTV, ROAS, etc.).
They even helped us set up a complex attribution tracking model that took into account all the various touch points and interactions throughout the customer lifecycle, which was a big initiative we always wanted to achieved, but struggled in its creation.
After onboarding, PBJ built out all of our PPC campaigns at a local-level and created locally-focused ad copy and creative for each dealership. We launched campaigns across all paid media channels and PBJ was in charge of all the day to day operations and budget management for 100s of campaigns.
On the SEO front, the optimized every single Google My Business profile for each dealership and worked with dealerships to write and post blogs and guest articles of seasonal auto trends. This helped build activity and search presence in local Google listings.
How many people from the vendor's team worked with you, and what were their positions?
This was/is a very big program and required a large team to execute many deliverables. I don't know how big the full team was because the senior managers and supporting staff.
The senior team included an Account Supervisor who was our primary POC. On the PPC front, the senior team included a social media manager, paid search manager, and data analyst. On the SEO front, we had a senior manager for each of their 3 focus areas which was content, technical, and link building.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We did not give our agencies much time to prep and launch, but PBJ was able to move fast and hit the ground running. Campaigns were launched almost immediately.
Month over month performance of campaigns always improved. Within 6 months, ROAS improved by nearly 60%. By the end of the fiscal year, our paid media KPIs performed 20% higher the year-end goal.
Describe their project management style, including communication tools and timelines.
Project management was superb. PBJ was always reachable either by email, phone, chat, or video and always responded usually same-day or first thing the next.
The had a very detailed project management process and tools with an interactive online Gantt timeline, Slack for informal conversations, live-feed data dashboards for real-time KPI reporting, and Google shared docs for note taking.
What did you find most impressive or unique about this company?
The most impressive part was how well they worked with our other agency partners. PBJ was the original Agency-of-Record in charge. They were one of several agencies as this was a very big online and offline campaign.
PBJ didn't stop at just what they were tasked with, PPC and SEO, they provided consultation and added-value to the entire marketing footprint. Towards the end of the program, they assumed an acting AOC role.
The other very impressive part was their quick turnaround and detailed level of reporting. They even helped us match online engagement/conversions with actual in-store visits.
They also provided us with weekly reports for each specific dealership that cross referenced digital marketing leads with dealership visits and sales.
Are there any areas for improvement or something they could have done differently?
Nothing that I can think of, everyone was very pleased with their performance.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Lead Gen for Accounting Services Firm
Pay Per ClickSearch Engine Optimization
$10,000 to $49,999
Aug. - Nov. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their customer service without a doubt stands out."
PBJ Marketing provided SEO and PPC for an accounting services firm. The team was hired to drive more visitors to their site and help improve sales. They were also tasked to handle their social media presence.
Thanks to PBJ Marketing, the client recorded a huge boost in terms of revenue from online leads. They also received positive feedback from their work through social media sites. The team was always available and they used Email, Skype, and Zoom for communicating. Their replies are always quick.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Sales and Marketing director of an accounting services firm.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PBJ Marketing, and what were your goals?
I was very clear that I wanted to drive more visitor traffic to the site and in general let potential clients know about our fantastic portfolio. Most importantly, sales had to improve. We also wanted to improve our social media presence as well.
SOLUTION
How did you select PBJ Marketing and what were the deciding factors?
We felt that PBJ Marketing had an impressive track record and they gave us a presentation which clearly listed our goals and their solutions to address each of those goals.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
They have redesigned our website, implemented SEO and PPC strategies, added blogs to our site which I think really helped our seo process. They have also worked on our social media profiles which helped us to get more visitors from the social media pages. They have done a fantastic job on fb ads by deploying the facebook ads to the most perfect audience.
How many people from the vendor's team worked with you, and what were their positions?
There was one dedicated digital strategist/ project manager for us. Few other people were also working on our project. But, they were reporting directly to the assigned manager. Weekly meetings on Skype/Zoom were held to assess the previous week’s real-time data and reports.
We were able to shift our focus from areas that were not bringing in much response to those core competencies that were more in demand. The PBJ team were always available to discuss things and to reply to our questions.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our financial firm has seen a huge boost in terms of revenue from online leads and feedback from social media sites about our work and the firm has been largely positive.
Describe their project management style, including communication tools and timelines.
The assigned project manager was always available in Skype or Zoom for instant chats or calls. Emails were replied to within an hour of being sent and the quick communication helped move things faster on both sides. No issues with communication.
What did you find most impressive or unique about this company?
Their customer service without a doubt stands out. I appreciate the fact that they have never taken more than one working day to revert back in case of questions or suggestions from our side.
Are there any areas for improvement or something they could have done differently?
None I can think of now. We are really happy with their great service.
RATINGS
5.0
"5/5 without a doubt. They met our expectations"
Quality
5.0
Service & Deliverables
"Excellent"
Schedule
5.0
On time / deadlines
"Scheduling was spot on."
Cost
5.0
Value / within estimates
"The cost was within our budget"
Willing to Refer
5.0
NPS
"Absolutely! It’s a great team to work with
Digital Marketing Services for Industrial Manufacturing Firm
Other Digital Marketing
$10,000 to $49,999
Feb. - Oct. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I like the fact that they are good listeners."
Nov 17, 2020
Business Development Manager, Manufacturing Firm
Anonymous
Engineering
Atlanta, Georgia
11-50 Employees
Online Review
Verified
An industrial manufacturing company needed to promote themselves more in the digital space and hired PBJ Marketing to provide the necessary services for the business.
Since onboarding the PBJ Marketing team, the company has received more inquiries regarding their services from their target market. The effectiveness of the project was due to the team's ability to understand the company's industry and implement the applicable strategies for their situation.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I work as the business development manager in an industrial parts manufacturing company
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PBJ Marketing?
Although our company has some kind of online market share, we felt that it was time to promote our firm a bit more in the digital space. PBJJ marketing was hired to increase our brand visibility.
What were your goals for this project?
To improve our existing website and to increase brand visibility through higher Google search engine rankings.
SOLUTION
How did you select PBJ Marketing?
They were referred to us by one of of their happy client and were one of the three digital agencies competing for the project.
Describe the scope of their work in detail.
PBJ marketing was asked to suggest strategies to improve our online brand visibility. They suggested that we first begin by redoing our website and improving our Google search engine rankings. To boost our website reach, they also added a blog and have updated it with articles on a weekly basis.
What was the team composition?
One designated account manager was always available for answering our questions and concerns.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We have seen a steady rise in the number of inquiries from our targeted manufacturing companies and industrial automation firms.
How effective was the workflow between your team and theirs?
Very effective. There were no problems.
What did you find most impressive about this company?
I like the fact that they are good listeners. They take time to understand the current position of your business and then suggest what they think you should be doing, accordingly. Phillip, the CEO of the company is a brilliant guy with tons of innovative marketing ideas.
Are there any areas for improvement?
None I can think of at present.
RATINGS
5.0
"PBJ marketing has done an outstanding job on the website. We never imagined that it would be so visually appealing and get a higher rank on Google sea"
Quality
5.0
Service & Deliverables
"Yes, we are happy with what they have delivered."
Schedule
5.0
On time / deadlines
"No deadlines were skipped by them."
Cost
5.0
Value / within estimates
"Within our budget. They were worth the money invested"
Willing to Refer
5.0
NPS
"Highly recommended, without a doubt!
SEO & PPC for Financial & Insurance Firm
Pay Per ClickSearch Engine Optimization
$10,000 to $49,999
Apr. - Oct. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The entire PBJ team is young, vibrant and really hardworking. They know what they are doing."
Oct 28, 2020
Marketing Manager, Financial & Insurance Firm
Anonymous
Financial services
Philadelphia, Pennsylvania
11-50 Employees
Online Review
PBJ Marketing provides ongoing SEO & PPC services for a financial and insurance firm. The team worked on boosting the client's online presence and increase the inbound leads.
PBJ Marketing led a solid SEO & PPC services, increasing the ranking of the site and the number of leads. The team was dedicated and was always available for communication throughout the engagement. The team utilized various messaging application to help foster a great collaboration.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I work as Marketing Manager in a Financial/Insurance firm
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PBJ Marketing, and what were your goals?
Even though we have tried another agency and "kind of happy" with their service, we really wanted to boost our online presence and increase the inbound leads for us. We really wanted to improve our social media presence as well. The ultimate goal was to attract more visitors to our website and turn them to working agents.
SOLUTION
How did you select PBJ Marketing and what were the deciding factors?
I have gone through tons of review sites and did a detailed search about 10 digital marketing companies. Finally, we have decided to go with PBJ marketing after reading their overall performance ratings and reviews.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our ultimate goal was to recruit as many agents for us. Because insurance and financial sector is such a competitive field, it is not that easy to target the right prospects. We needed to place our ppc campaigns on right place and target the right prospects as well. PBJ took the challenge and did a great job on that.
Also, our SEO campaigns were also dropping. PBJ again did a fantastic job by doing excellent site analysis and implementing correct seo tactics. We have started to get results after a month and we did managed to take our business to the next level.
How many people from the vendor's team worked with you, and what were their positions?
There was a designated account manager for us and he was available 24X7 online to answer my questions and concerns. Phillip, the CEO of the company is such a cool guy. Even he was available to answer my questions. All I have to do was to book a meeting in calendly.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We were extremely happy with their performance. Especially, their PPC campaigns were spot on and we got really good results from it. Their SEO service was also helpful for our website to boost rankings. Overall, we have started grow our business and managed to hire lots of working agents for our firm.
Describe their project management style, including communication tools and timelines.
The dedicated account manager was always available for communication. I usually talk him almost every other day reviewing the progress of the campaigns. He was available in Skype, Zoom or I book a meeting with him in calendly.
What did you find most impressive or unique about this company?
The entire PBJ team is young, vibrant and really hardworking. They know what they are doing. They are professional, meets deadlines and the rates were very affordable
Are there any areas for improvement or something they could have done differently?
I think they did a great job for us so far. Nothing to complain right now.
RATINGS
5.0
"Excellent service. I am more than happy to give them 5/5 ratings."
Quality
5.0
Service & Deliverables
"Beyond our expectations. I would say it was way better than our previous digital marketing agency."
Schedule
5.0
On time / deadlines
"Spot on. They were on time to answer my questions."
Cost
5.0
Value / within estimates
"Reasonable and it was under our budget."
Willing to Refer
5.0
NPS
"Absolutely. I would recommend PBJ marketing to anyone with a doubt.
PPC Efforts for E-Commerce Company
Pay Per Click
$50,000 to $199,999
Aug. 2019 - Apr. 2020
1.0
Quality
0.5
Schedule
3.0
Cost
0.5
Willing to Refer
0.5
"We asked them to remove our logo from any advertisements or claims they make, but that has gone ignored."
Oct 14, 2020
President, Consumer Goods Company
Anonymous
Consumer Products
San Antonio, Texas
1-10 Employees
Online Review
Verified
PBJ Marketing was hired to conduct PPC efforts for an e-commerce company. The team's main objective was to raise the client's conversion percentage through shopping ads.
PBJ Marketing spearheaded an unsatisfactory engagement. The team barely made any changes to the client's campaigns. Additionally, when the firm had new brands, they just added it to Google Shopping. They can improve on their responsiveness and receptiveness as well as their PPC tactics. This review includes the vendor's response.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Ecommerce company specializing in power equipment. President
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PBJ Marketing, and what were your goals?
Shopping/text ads. Goal was to increase conversion percentage
SOLUTION
How did you select PBJ Marketing and what were the deciding factors?
Selected by reading reviews such as on clutch which were almost all glowingly positive.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
We laid out the parameters and I stressed heavily that negative keywords and conversion funnels were the most expensive thing. Our sales grow yearly because we pick up many new brands each year. So strict sales would not be a good measure of success, but rather conversion percentage. They were to set up the initial look of the campaigns, and refine them over time.
How many people from the vendor's team worked with you, and what were their positions?
I started with 3 people. Seems as though the owner, business manager, and whoever was in charge of adjusting ads. It ended up being just 1 person.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After the initial layout of the campaigns which was done in Aug/Sept, very few changes were made. Negative keywords were not implemented. I was the one actually changing bids because the $3-$8k that we were paying PBJ was only enough for 23 hours per month. I saw no updates. When a new brand was added, they simply added them to google shopping and that was it.
Describe their project management style, including communication tools and timelines.
We were communicating via slack. Messages usually took 24 hours for responses
What did you find most impressive or unique about this company?
Nothing unique here. Same format as other PPC companies where they coast off the monthly spend instead of attempting to increase conversions.
Are there any areas for improvement or something they could have done differently?
Stick to the plan and work with the customer on refining it for conversions. When we stopped business with them, they took the excel files that were set up to make the google feed function. So the feed was in complete disarray and put us in a horrible position for the next week. We asked them to remove our logo from any advertisements or claims they make, but that has gone ignored.
Company Responses
The vendor responded on October 23, 2020.
We welcome all feedback from past and current clients but are incredibly surprised and dismayed to read this particular review. We believe this review to be retaliatory for not complying with unjustified demands.
Throughout our 7-month agreement, we went above and beyond for this client and initially ended on good terms. First, we happily rescued them from their previous agency, who, unfortunately, had complete ownership of their Product Feed. We kindly rebuilt their entire feed, on their platform, at no charge (30 hours of work). We then laid out and executed a PPC strategy that, in 7-months, decreased PPC Cost-Per-Sales by 12% while increasing PPC ROI by 40%!
Our efforts helped increase revenue from $4 million to $16+ million in online sales by the end of our term (and for a low retainer of just $3,500 per month). Despite this fact, the client said campaigns were now running well enough to bring PPC management in-house to cut costs. While disheartening, given all our hard work, we agreed and did all required to ensure a smooth transition.
Two weeks later, this client emailed a request to hand over scripts that we owned and used to manage his campaigns so successfully. However, these scripts are proprietary to PBJ and were not paid for by the client.
This client did threaten retaliatory actions, and, unfortunately, we believe this review to be the result of such threats.
RATINGS
1.0
"Look elsewhere for PPC help"
Quality
0.5
Service & Deliverables
"Aside from listing out brands so we can individually change bids, nothing else was done."
Schedule
3.0
On time / deadlines
"scheduling was done over slack"
Cost
0.5
Value / within estimates
"High cost correlating to a low number of hours assigned to your account"
Willing to Refer
0.5
NPS
"Even with multiple requests to stick to conversion optimization, nothing was done
Social Media Marketing for Pharmaceutical Company
Social Media Marketing
$200,000 to $999,999
May 2020 - Ongoing
5.0
Quality
4.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They were very helpful in guiding our strategy, and answering any challenging and open questions our organization had."
Aug 5, 2020
Chief Strategist, Pharmaceutical Company
Anonymous
Healthcare
Berlin, Germany
10,001+ Employees
Online Review
Verified
PBJ Marketing manages the social media marketing and online marketing presence of a pharmaceutical company. The goal was to help the company understand the market and develop new strategies.
After beginning to work with PBJ Marketing, the pharmaceutical company got a better idea of where they stood as a brand. The team was quick to respond, and they often had an answer within the day. They understood both the technical and creative side of SMM.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Chief Strategist for a Pharmaceutical Company. We are a team looking at digital health startups and companies to initiate commercial partnerships and investments.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire PBJ Marketing?
We hired PBJ to manage our social media marketing and online marketing presence, including development of communications strategy.
What were your goals for this project?
We wanted to understand our market audience, better understand where we stand as a brand, and also develop a new communications strategy.
SOLUTION
How did you select this vendor?
We opened a formal RFP process internally through procurement, and I asked them to apply as I found them online.
Describe the scope of their work in detail.
Scope of work was all digital: creatives for all social channels, and advertising, tracking and reporting on progress, create overall communications strategy, marketing and communications execution. They were basically hired on to be our full -service marketing and communications team.
What was the team composition?
We have a team of 6 people from the agency that we work with directly. We have 2 CXOs, and all senior designers, and managers who execute on all marketing activities.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Our engagement started to increase on social channels after hiring PBJ. We were able to also see and understand our brand value, in addition we were able to create a baseline on where we need to divert our attention in regards to paid ads, and marketing.
How effective was the workflow between your team and theirs?
Communication was always less than 24 hours. They were quick to respond, adapt and execute. Very agile.
What did you find most impressive about this company?
Their scope of work was beyond what we had imagined it to be. They were very helpful in guiding our strategy, and answering any challenging and open questions our organisation had.
They were very effective in communication and also being honest about expectations and delivery of projects. Also the most impressive is their ability to not only drive advertising, and marketing/tracking reporting, but also creatives, and web SEO as well as design.
Are there any areas for improvement?
The only feedback would be to better expand understanding and nuances of digital health and its role in healthcare, but we came into it knowing they had never worked with pharma/digital health companies before.
RATINGS
5.0
Quality
4.0
Service & Deliverables
"Needed a bit of work to create interesting graphic designs, and understanding of digital health"
Schedule
5.0
On time / deadlines
"Always communicative and available to our needs"
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
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