# PBJ Marketing PBJ Marketing Reviews (108), Pricing, Services & Verified Ratings - Verified - 4.9 out of 5 average review rating - 3 connections joined PBJ Marketing's Network [Visit Website](https://pbjmarketing.com/?utm_source=clutch.co&utm_medium=referral&utm_campaign=profile) [Get a Custom Proposal](https://clutch.co/profile/pbj-marketing) **Wise Counsel & Practitioners on All-Things-Digital** OUR SERVICES SEO, Digital Marketing Strategy, Paid Search on Google/Yahoo/Bing, Social Advertising (Facebook, Instagram, LinkedIn, etc.), Retargeting Marketing, Ad Creative (text, image, motion, video), Websites (Design, Testing, and Development), Web Analytics, and Conversion Tracking. OUR PHILOSOPHY We take an analytics-based approach to digital execution and are known for producing relevant brand experiences while also delivering the evidence to back up our successes. Our results-proven mix of cross-channel marketing, audience-centric creative, and data-backed strategies focuses on engagement and presents new opportunities well beyond the traditional days of impressions-driven programmatic and mass media buys. HOW WE WORK Most firms operate as virtual factories, where managers juggle dozens of accounts every day, resulting in a lose-lose situation: you're not satisfied in the end, and we don't foster a relationship we're proud to stand by. Each strategist is assigned a small handful of accounts, becoming an expert in every aspect of your business and market movements. The work we do is labor-intensive, communication-intensive, and incredibly dynamic. Overloading our teams would render success impossible. Preserving this service model requires us to be pragmatic in choosing client partners. We will objectively analyze your business, goals, and budget well before we negotiate terms. If we determine we can’t add value to your business or our methodology isn’t a good fit, we'll be honest about it. Consequently, should you choose us as your digital partner, you can be confident in our ability to deliver the results we promise. ## Company Information - Minimum project size: $5,000+ - Hourly rate: $100 - $149 - Number of employees: 10 - 49 - 2 Locations: - Washington, DC (Headquarters) - New York, NY - Founded in 2011 - 1 languages: English - 1 timezones: Eastern Standard Time (EST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 45% Pay Per Click - 25% Search Engine Optimization - 10% Ecommerce Marketing - 10% Web Design - 10% Web Development ### Focus Areas - PPC Focus: - 60% Google Adwords - 20% Bing Advertising - 10% Amazon Advertising - 5% Spotify Advertising - 5% YouTube Advertising - SEO Focus: - 30% Content development - 20% Link earning & development - 20% On site optimization - 20% Technical SEO - 10% Local search ### Industries - 15% Non-profit - 10% Business services - 25% eCommerce - 15% Education - 10% Financial services - 15% Medical - 10% Manufacturing ### Clients - 35% Small Business (<$10M) - 60% Midmarket ($10M - $1B) - 5% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.8 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: PBJ Marketing offers competitive pricing and good value for cost, with project costs ranging from $10,000 to over $500,000 depending on scope. Clients appreciate timely delivery and adaptability, highlighting their strong project management and responsiveness. **Most Common Project Size**: $10,000 to $49,000 based on 78 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Pay Per Click: $10,000 to $49,000 based on 41 reviews - Search Engine Optimization: $10,000 to $49,000 based on 32 reviews - Other Digital Marketing: $10,000 to $49,000 based on 25 reviews - Social Media Marketing: $10,000 to $49,000 based on 7 reviews - Advertising: $10,000 to $49,000 based on 4 reviews - Content Marketing: $10,000 to $49,000 based on 3 reviews - Web Design: Less than $10,000 based on 2 reviews - Web Development: Less than $10,000 based on 2 reviews - Digital Strategy: $10,000 to $49,000 based on 1 review - Ecommerce Marketing: $10,000 to $49,000 based on 1 review - Business Consulting: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### PBJ Marketing Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 4.9 - Cost: 4.8 - Willing to Refer: 4.9 ### Top Mentions - Timely (11 mentions) - Communicative (10 mentions) - Great project management (7 mentions) - Exceptional results (6 mentions) - Knowledgeable (6 mentions) - Easy to work with (5 mentions) - Exceeds expectations (5 mentions) - High-quality work (5 mentions) - Innovative (5 mentions) - Results-oriented (5 mentions) - Creative (4 mentions) - Efficient (4 mentions) - Personable (4 mentions) - Trustworthy (4 mentions) - Well-organized projects (4 mentions) - Accessible (3 mentions) - Adaptable (3 mentions) - Collaborative (3 mentions) - Team players (3 mentions) - Transparent (3 mentions) ### Review Highlights **Room for Improvement in Communication** While communication was generally effective, some clients suggested streamlining communication channels or using centralized project management platforms to enhance efficiency and collaboration. **Effective Collaboration and Partnership** PBJ Marketing was recognized for their collaborative spirit, working closely with clients to achieve mutual goals. Their partnership approach ensured alignment and contributed to successful project outcomes. **High Conversion Rates and Cost Efficiency** PBJ Marketing's digital strategies led to higher conversion rates and reduced cost per acquisition for clients. Their data-driven approach ensured efficient use of advertising budgets, maximizing client investment returns. **Strong SEO and Content Marketing Skills** PBJ Marketing effectively improved clients' search engine rankings and online visibility through comprehensive SEO strategies and engaging content marketing efforts, leading to increased organic traffic. **Successful Website Redesigns** Clients praised PBJ Marketing for their website redesigns, which resulted in more user-friendly, visually appealing, and functional sites. These efforts contributed to increased user engagement and satisfaction. **Exceptional Project Management Skills** PBJ Marketing consistently delivered projects on time, within budget, and adapted to clients' changing needs. Clients praised their responsiveness, attention to detail, and ability to maintain open lines of communication, ensuring a smooth and efficient process. **Impressive Client Results and Growth** PBJ Marketing's efforts led to impressive growth for clients, including increased sales, higher engagement rates, and expanded market reach. Their strategic approach and execution were highly regarded. **Challenges with Junior Staff Turnover** Some clients experienced issues with high turnover rates among junior staff, which occasionally affected project continuity. However, senior team members provided consistent support and maintained strategic direction. **Effective Campaign Results** PBJ Marketing's campaigns often exceeded expectations, achieving significant increases in website traffic, lead generation, and brand awareness. Clients noted substantial ROI improvements and successful targeting strategies that resonated with audiences. **Strong Expertise in Digital Marketing** Clients appreciated PBJ Marketing's deep knowledge and strategic approach to digital marketing. They excelled in PPC, SEO, and social media marketing, resulting in improved conversion rates, increased impressions, and enhanced online presence for clients. ### PBJ Marketing Reviews #### PPC & Ad Management Services for Plastic Molding Company (Featured Review) **The Project** - Services: Pay Per Click - Project size: $10,000 to $49,999 - Project length: June - Oct. 2022 **Project Summary**:  A plastic molding company hired PBJ Marketing to manage their PPC campaigns for Google, Bing, and LinkedIn. The team worked on the strategy, execution, and ads reporting. Three teammates worked with the client. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Plastic Molding Company - Industry: Manufacturing - Client size: 1-10 Employees - Review Type: Online Review **The Review** — Oct 8, 2022 **Feedback Summary**: The company was pleased with the results of the collaboration. Their LinkedIn campaigns outperformed other platforms and generated many customer inquiries. PBJ Marketing managed the project well, communicating through Skype and Zoom. Their customer service and attention to detail were impressive. ""The entire team is educated on what's new in terms of search platforms."" **BACKGROUND** Please describe your company and your position there. I am the marketing manager of a local plastic molding company **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire PBJ Marketing, and what were your goals? We hired the PBJ team to help manage our PPC campaigns for Google, bing and LinkedIn as well. **SOLUTION** How did you select this vendor and what were the deciding factors? We hired them directly. Also, referral by a previous client who worked with them was a deciding factor. Describe the scope of work in detail, including the project steps, key deliverables, and campaigns. They managed all of the strategy, execution and reporting on our Google, Microsoft and LinkedIn ads as well. How many people from the vendor's team worked with you, and what were their positions? I have worked with an account manager and 2 PPC consultants. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Since launching the campaigns a few months ago, we have seen great success so far. For some weird reason, LinkedIn ads are outperforming other platforms and we are getting way more genuine enquiries from LinkedIn campaigns. Honestly, I don’t know the reason. Anyways, I'm looking forward to the future success we see as a result of this transition. Describe their project management style, including communication tools and timeliness. Skye and zoom used for communication. We also use to have a bi-weekly group calls as well. What did you find most impressive or unique about this company? Their customer service and attention to details is top notch. They will reply back to you within a few hours if you have any enquiries. The entire team is educated on what's new in terms of search platforms like Google's algorithm changes, privacy updates changing data capture, etc… and they inform you on how to be the best you can be. Are there any areas for improvement or something they could have done differently? I have not found any downsides. You have to be ready to make the investment in your business and know the results may take some time, but you will see the payoff. --- ## Portfolio & Awards ### E-commerce Marketing for Online Store Background:  FactoryPure is an e-commerce retailer brand providing home improvement and power equipment tools. They realized their previous agency wasn’t utilizing their budget efficiently and they were losing out on sales. Our focus has been to optimize their top sellers, Generators, which account for more than half of their revenue. While continuing to improve sales of other product types as well.   Our Tactics: Google Shopping We gave a major overhaul to their shopping campaign structure. In their older campaigns, products were segmented by profit margin which made it difficult to identify which products are tucked under each campaign. We segmented all their products by Product Type, assigning dedicated daily budget depending on seasonality and demand. This also allowed for better reporting data and more efficient access to products for bid adjustments.   Google Search Introduced campaigns that bid on high intent keywords such as brand + model # combinations of top sellers such as generators. We also introduced automated campaigns such as Dynamic Search Ads to automatically run ads for Generators depending on the search term.  ### PPC Management for Professional Services Firm KANTOLA TRAINING SOLUTIONS   Background Kantola specializes in workplace harassment training that can be delivered to customers quickly and affordable in a format that helps them easily meet their training needs. They were managing their digital marketing channels internally but realized they needed experts to take their efforts to the next level   Key Performance Indicators The biggest challenge Kantola faced was receiving very few leads as a whole from previous PPC efforts, with a high percentage of leads coming from smaller organizations. We were tasked with increasing overall lead volume and increasing leads from larger organizations while driving that volume at an effective rate   Paid Media Strategy   We restructured the paid search campaigns to allow us to bid at the search term level and identify the best performing themes for the business. We then created automated rules to ensure the best keywords and search terms gained the most possible exposure, allowing them to generate as many leads as possible without exceeding the target CPL. These efforts resulted in 6 consecutive months of increased leads while staying within their target CPL threshold Brand Awareness Strategy Before partnering with PBJ, Kantola did not utilize any brand awareness tactics. We helped Kantola increase their reach by utilizing Google display, Facebook, and LinkedIn advertising.  These channels allowed us to reach their target audience on multiple platforms. By increasing quality site traffic, we saw a 12% increase in sessions and a 13% increase ### PPC Marketing for Health/Wellness Company BACKGROUND Arrow Lift has been improving the lifestyle of its customers by providing practical mobility solutions and luxury home elevators for over 35 years. Their product offering includes stairlifts, home elevators, wheelchair platform lifts, LULA elevators, dumbwaiters, and more. Arrow Lift is one of the premier providers of home elevators and mobility solutions in California, Minnesota, Wisconsin, Iowa, Ohio, and the surrounding states. The biggest challenge Arrow Lift faced was generating quality leads for their niche product within their markets.   OUR Strategy Our approach was to maximize reach within all markets by expanding brand awareness and changing the type of keyword match to their search campaigns. Expanding brand awareness included targeting homeowners who purchase related products, launching new types of campaigns to reach users on different platforms, and creating other low-bid, high-volume campaigns. The change in keyword match type allowed us to capture traffic from long-tail keywords. We also implemented a different bidding process to maximize the budget in each market. Our efforts have already contributed to sales increasing 22% Year-Over-Year while greatly reducing the Cost-Per-Lead.   Q4 2019 vs. Q4 2020 Leads up 18% Qualified leads are up 24% Sales - up 22% year over year and 49% in October   ### Social Media Marketing for Major Supplements Brand BACKGROUND Futurebiotics is committed to helping customers live healthier lives through better nutrition. They offer a wide variety of premium dietary supplements to address specific conditions as well as for general nutritional purposes. Their products are based on the latest scientific research, offering the finest ingredients nature has to offer for the highest quality vitamins for customers and their families. Their goal for us was to set up a strong social media presence that informed consumers about their many products and the benefits of each, provide value to our audience by posting interesting content, and driving users to their website to purchase their products.    counts.   BIGGEST ACHIEVEMENT We were able to transform Futurebiotics from a brand with almost no social media presence to one that had a very engaged follower base that would consistently check in with the brand to learn about products and promotions. Futurebiotics social content was also commonly featured on other health related social accounts.   Facebook Highlights On February 22, 2021 Futurebiotics’ Facebook page had 1,222 likes. As of January 1st, 2022 followers increased by 2,311 to bring the page to 3,533 likes (189% increase).    Instagram Highlights On February 22, 2021, Futurebiotics’ Instagram page had 59 followers. As of January 1st, 2022 followers increased by 532 to bring the page to 591 followers ( 902% increase).    Average Organic Impressions Per Day on FB: 1,223     ### PPC & SEO for a FinTech Company Background: MPOWER Financing is a leading provider of student loans for international and DACA students without cosigners or credit history. Challenges: Increase brand awareness amongst non-US born students. Increase application volume for international students who are currently studying in the United States Our Strategy: Google Leverage custom intent audiences and google in-marketing audiences to increase brand awareness using Gmail and display campaigns Geocentric campaigns to speak to their global audience in ways that are unique to each segment. Facebook Implemented radius targeting for all of the universities MPOWER partners with to serve targeted messages to students who are currently enrolled in universities. Created lookalike audiences based on past converters to target prospects with similar qualities and behavioral patterns. Introduced Gmail Sponsored promotions to effectively reengage with prospects who have not progressed through the marketing funnel   Results:  Exceeded 2019 digital marketing goals by 344%, spearheading an overall increase of 146% in revenue Decreased FB cost per application by 60% YoY Increased leads for remarketing campaigns by 750% YoY ### PPC & SEO for Healthcare Organization YALE MEDICINE https://pbjmarketing.com/our-clients/success-stories/yalemedicine-com/   BACKGROUND Yale Medicine is the clinical practice of the Yale School of Medicine. They are the largest academic multi-specialty practice in New England. For our first engagement with Yale Med, we focused on their Fertility Clinic which was no where to be found in Search results and was seeing a steady decline in website traffic.   OUR TACTICS Facebook Targeting  People with interest in parental magazine, reproductive health, reproductive medicine, pregnancy, fertility, adoption, LGBTQ adoption, LGBTQ couples, and other similar options.   Google Search Targeting High volume as well as relevant keywords such as ivf, male fertility, fertility centers, AMH test, female fertility, Yale fertility, egg donation, fertility doctors etc.   OUR STRATEGY Facebook: Brand Awareness Campaign Facebook offers a variety of granular targeting which enables to get to individuals from different interest groups, communities, backgrounds etc. We wanted to utilize different images for different audience groups that way the ads are all the more relevant to the target audience. This also ensures we are maximizing the impact of our ads.   Google Search: Brand Awareness Campaign Here we are relying on our target audience to search for keywords that most pertain to our content which will trigger our ads on Google’s search result page. So key strategy is to think like our audience would think when searching for a Fertility center and bid on those keywords to target them. ### PPC & SEO for Enterprise Industrial B2B Supplier Our Strategy Approach: Top of the funnel: Enhanced targeting paired with optimized bid strategy to maximize reach, improve conversions, while controlling costs. Bottom of the funnel: Set-up call tracking to gauge the lead quality and identify potential opportunities in the top of the funnel strategy that can be improved to pass on better leads down the funnel.   Recent Achievements Improved and accurate conversion tracking Previous agency was using page views as conversions, we updated conversion tracking to count form submissions and implemented a call tracking service so we can best account for our contributions to the business. Comparing our first year to the most recent year (2016 vs 2018) Conversions grew 4.2x from 226 to 1,125 (Google Ads only, not including bing) Reduced CPA by 40% from $123.75 to $73.29 Cost up 2.5x from $33k to $83.6k 2017 was the best year for business ever and 2018 went on to top that.   How We Did It: Google Ads: Search & Display Analyzed search terms to identify new targeting as well as refine existing which helped filter quality leads. Optimized bid strategy to secure high-ranking ad position along with a target CPA. Together, resulted in increased conversions by 4.2 times. Bing: Search & Display Perfected Google Ads strategy first to eventually mimic the same in Bing and tap into similar audiences.   ### Digital Marketing for Major University When Programmatic Becomes Problematic A leader in entrepreneurship graduate studies, the University of Maryland hired two well-known programmatic marketing agencies to promote its Master’s of Technology Entrepreneurship degree program through a programmatic advertising campaign based on target demographics. Their campaign spent $25,000 over the course of 3-months and generated 21 leads at Cost Per Lead of $1,190. This, UMD was told, was good. UMD engaged PBJ Marketing for a second opinion. After an extensive account audit, we were surprised by what we uncovered. Programmatic, while potentially very effective, was over-sold, mismanaged, and became problematic. The biggest culprit to blowing the client’s budget? Improper lead tracking installed and a mobile apps ad campaign resulted in a 98% bounce rate and an average session duration of 5 seconds. We reported our findings and were given 30 days to prove we could do better.   PBJ’s Strategy Right out the gate, we paused all previous efforts and began building new campaigns from scratch. In just 15-days, our assumptions were proved correct PBJ’s digital marketing team spent just $4,999 on Facebook alone driving 91 leads at a Cost Per Lead of just $54.00. With one impressed client and a new 12-month contract in hand, we laid out a new plan of attack.  Our custom strategy, supported by proper research and analytics, focused on running Web Conversion and Lead Generations Campaigns. We isolated each by various, well-thought-out targeting methods. In addition, we optimized post conversions by syncing all Facebook leads and website conversions into Active Campaign, a newly implemented email automation and CRM platform much more powerful than what the client was previously using. This allowed us to back into true ROI metrics and focus on the best Facebook targeting methods and creativity that drive the most enrolled, paying students at a more efficient CPA. ### Digital Marketing for Elite Hospital Chain BACKGROUND Yale Medicine is the clinical practice of the Yale School of Medicine. They are the largest academic multi-specialty practice in New England. For our first engagement with Yale Med, we focused on their Fertility Clinic which was no where to be found in Search results and was seeing a steady decline in website traffic.   OUR TACTICS Facebook Targeting  People with interest in parental magazine, reproductive health, reproductive medicine, pregnancy, fertility, adoption, LGBTQ adoption, LGBTQ couples, and other similar options.  Google Search Targeting High volume as well as relevant keywords such as ivf, male fertility, fertility centers, AMH test, female fertility, Yale fertility, egg donation, fertility doctors etc.   OUR STRATEGY Facebook: Brand Awareness Campaign Facebook offers a variety of granular targeting which enables to get to individuals from different interest groups, communities, backgrounds etc. We wanted to utilize different images for different audience groups that way the ads are all the more relevant to the target audience. This also ensures we are maximizing the impact of our ads. Google Search: Brand Awareness Campaign Here we are relying on our target audience to search for keywords that most pertain to our content which will trigger our ads on Google’s search result page. So key strategy is to think like our audience would think when searching for a Fertility center and bid on those keywords to target them. ### Social Media Marketing for Major Hospital Chain BACKGROUND MedStar Health hosts one of the world’s leading interventional cardiology conferences, CRT, which is attended by more than 3,000 interventional and endovascular specialists yearly. They came to us looking to set up a strong social presence to inform their audience about the upcoming CRT conference, as well as provide our audience with the latest news in interventional cardiology.   OUR STRATEGY We first took a deep dive into their current social media accounts to investigate their low engagement. We discovered that an old agency had run non-targeted ad campaigns to help pad their follower statistics month over month. This led to CRT having a social following made up of an audience uninterested in their topic matter. Thus, we began working to help improve this audience problem by creating brand awareness campaigns that targeted our exact market and informed them about CRT. We also used a highly targeted boosting campaign for organic posts to ensure our social posts were seen by our intended audience, which is very niche.     Additionally, we set up a well-rounded content calendar to make sure social content was being shared regularly. Our social content played two main roles. One, inform our audience about all CRT announcements, create excitement around the event, and drive registration. Two, share the most recent interventional cardiology news and videos of key thought leaders in the field with our audience.   BIGGEST ACHIEVEMENT  We saw a dramatic increase in social activity that pinnacled at the conference as people talked about and shared their experiences while they were there. We had been able to transform our social channels from largely inactive, to a hub of engagement and conversation. See examples below. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_ppc_company_lgbtq_owned_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_seo_company_lgbtq_owned_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_digital_marketing_company_small_business_washington.svg) ### Industry Recognitions - ANA's List of Certified Diverse Suppliers - The Americas’ Fastest-Growing Companies 2023 - Fact Company's Best Places to Work - NGLCC Premier Business - DC Certified Business Owner, CBE - Google Premier Partner Status - Best SEO Agencies in New York City - Top 10 Best SEM Company - Top 10 Best SEO Companies, 2019 - Best Digital Marketing Agency DC - Inc 5000 - US Small Business Administration ## Key Clients - Bayer ## Packages ## Verification Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services. - Verified Client Reviews: 45 - Overall Review Rating: 4.9 Last Updated: 2026-07-21T09:10:23Z ### Business Entity - Business Entity Name: PB&J Promotions LLC - Source: District of Columbia Secretary of State - Jurisdiction of Formation: District of Columbia - Date of Formation: December 2, 2011 - Status: Active - Last Updated: April 7, 2022 - ID: L00006019997 ### Credit Report Results - International Credit Risk Assessment: Very Low Risk - Source: Creditsafe - Last Updated: April 7, 2022 ## Locations (2) ### Washington, DC (Headquarters) - 80 M St SE STE 100 - Washington, DC 20003 - United States - 10 - 15 employees - Phone: 6467703271 ### New York, NY - 175 Varick St - New York, NY 10014 - United States - 10 - 15 employees - Phone: 6467703271 ## Connections - Shalaka Teli (Gadre Infotech Pvt. Ltd.) ## Contact PBJ Marketing [Send a message](https://clutch.co/profile/pbj-marketing) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/pbjmarketing/) - [Facebook](https://www.facebook.com/pbjmarketing/) - [X](https://twitter.com/pbjmarketing) - [Instagram](https://www.instagram.com/pbj_marketing/)