PBJ Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the sales and marketing lead of a company that provides accounting, tax, and advisory services for small and mid-sized businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We wanted to strengthen our online visibility, attract more qualified leads, and create consistent client inquiries through SEO and paid campaigns. The goal was to build a steady pipeline while improving brand credibility in a competitive financial services market.

SOLUTION

What was the scope of their involvement?

PBJ Marketing managed our SEO strategy, ran paid ad campaigns, and provided regular performance tracking. They handled keyword research, on-page improvements, ad creative, and monthly reporting that showed clear progress. The team focused on improving keyword targeting, optimizing site pages for better rankings, and refining ad copy to reach the right audience. PBJ Marketing also adjusted bidding strategies and monitored conversions to make sure campaigns stayed cost-effective and results-driven.

What is the team composition?

We worked directly with two team members, one managing SEO and the other handling paid ads and reporting.

How did you come to work with PBJ Marketing?

I came across PBJ Marketing on Clutch while looking at agency reviews. They stood out because they were clear about their process and focused on measurable results instead of generic promises. Their approach felt practical and tailored to what we needed.

What is the status of this engagement?

The project lasted from February–August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw higher search rankings, more website traffic, and a steady increase in qualified leads from the ad campaigns. Website traffic increased by about 28% over six months, and qualified leads from the ad campaigns grew by roughly 22% during the same period. The reporting clearly showed month-over-month growth.

How did PBJ Marketing perform from a project management standpoint?

PBJ Marketing’s project management was organized and dependable. Tasks were delivered on schedule, and updates came regularly. We never felt behind on timelines, and expectations were met without delays. We mainly communicated through Zoom for meetings and emails for updates and follow-ups.

What did you find most impressive about them?

What impressed me most was how quickly PBJ Marketing understood our goals and turned them into practical campaigns. They kept communication simple and focused, which made the whole process easier to manage.

Are there any areas they could improve?

Overall, the project went smoothly. If anything, more detailed breakdowns in the reporting would have been helpful, but it didn’t affect the results.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager at a camping & outdoor apparel company. We design and sell outdoor apparel and gear for hikers, campers, and everyday adventurers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We hired PBJ Marketing to clean up our paid ad accounts and create a more structured approach to campaign management. Our goal was to reduce wasted spending, tighten up targeting, and start seeing more consistency in conversions across Google and Meta platforms.

SOLUTION

What was the scope of their involvement?

PBJ Marketing handled a full audit and restructuring of our Google and Meta ad accounts. They set up new campaign structures, refined audience segments, created custom tracking events, and provided weekly reporting. They also helped us test different creative formats and adjusted budgets based on performance trends. The main deliverables were campaign builds, performance dashboards, and strategy recommendations.

What is the team composition?

We worked with about two people throughout the project.

How did you come to work with PBJ Marketing?

We found them through Clutch. We picked PBJ Marketing because their responses addressed our situation. Other agencies were too focused on selling their process instead of asking about ours. PBJ Marketing felt like they were ready to work, not just pitch.

What is the status of this engagement?

The project lasted from November 2024–May 2025

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest shift was how organized our ad accounts became. Campaigns were easier to manage, performance trends were clearer, and we finally had a structure that let us scale without guessing. Our return on ad spend became more consistent, and we stopped burning the budget on underperforming audiences. After the changes, our return on ad spend improved by around 25%. We also saw a drop in cost per acquisition by roughly 18% and a steadier flow of qualified traffic.

How did PBJ Marketing perform from a project management standpoint?

The project management was solid. They kept things moving without dragging it out, and we always knew what was happening. Deliverables showed up when expected, and if something shifted, they flagged it early. Nothing felt rushed or delayed. We primarily communicated via email and Zoom. We had regular email and Slack updates and feedback.

What did you find most impressive about them?

PBJ Marketing didn’t overcomplicate things. A lot of agencies tried to impress us with buzzwords or giant decks. PBJ Marketing simply focused on the work. They listened, made smart changes, and kept the process low-stress.

Are there any areas they could improve?

It would have been helpful to get a bit more context in the early performance reports. The data was there, but a quick breakdown of what it meant or what we should watch next would have saved some back and forth.

BACKGROUND

Please describe your company and position.

I am the Sales Marketing Manager of an industrial control systems company

Describe what your company does in a single sentence.

We build industrial control systems and automation solutions for manufacturers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PBJ Marketing to accomplish?

• Improve lead quality from paid search
• Fix tracking and clean up the ad account
• Lower cost per lead without sacrificing volume

SOLUTION

How did you find PBJ Marketing?

Clutch Site

Why did you select PBJ Marketing over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from PBJ Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They reviewed our Google Ads account fixed the tracking built new campaigns and tightened up the targeting. They also created custom reports so we could actually see what was working. We didn’t need to handhold them they got it done and checked in regularly with clear updates. Everything was delivered on time and nothing felt overcomplicated.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started seeing better quality leads come through just a few weeks after the new campaigns went live. The traffic made more sense and people reaching out were actually interested in what we offer. The account was easier to manage and the reports finally showed what was working and what wasn’t. We weren’t guessing anymore and we weren’t wasting money on clicks that went nowhere. It felt like the whole thing finally had direction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything we agreed on was delivered when it was supposed to be. They were clear about timelines and never left us guessing. If we had questions they usually got back to us within a day and always gave straight answers. No dragging things out or dodging feedback. They were flexible when we needed it but still kept things moving without delays. It felt easy and dependable from start to finish.

What was your primary form of communication with PBJ Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was how they actually listened and didn’t try to push some one-size-fits-all plan. They took time to understand what we needed and built something around that instead of making it about them. It felt like they were solving a real problem not just running through a checklist. 

Are there any areas for improvement or something PBJ Marketing could have done differently?

Would’ve been nice to get slightly quicker responses on a few smaller requests but nothing major. Overall they stayed on top of the important stuff and got things done without dragging their feet. Just a small thing that could make a good experience even better.

BACKGROUND

Introduce your business and what you do there.

I'm a realtor and property strategist at a small real estate firm. We help clients buy, sell, and invest in residential properties across Indiana.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We needed to increase visibility through PPC and targeted ads.

SOLUTION

What was the scope of their involvement?

PBJ Marketing managed our entire digital marketing strategy, focusing on both paid and organic growth. They took over our Google Ads account, restructured campaigns to target more qualified local leads, and continuously monitored performance to improve results. On the SEO side, they audited our website, optimized existing pages, added new content where needed, and worked on improving our local search presence. They also provided regular reports that helped us clearly understand what was working and where we could improve. Everything was aligned with the goals of our real estate business and handled with care and attention.

What is the team composition?

We worked with two teammates from PBJ Marketing.

How did you come to work with PBJ Marketing?

We found PBJ Marketing through Clutch. We chose them because they were honest, easy to talk to, and clearly focused on getting real results over just selling services.

What is the status of this engagement?

Our project with PBJ Marketing began in August 2024 and concluded in June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

 Our visibility in local search results also improved significantly, with many of our key pages moving up in rankings. On the paid media side, PBJ helped us lower our cost per lead while improving the overall quality of traffic. We were able to track this progress through the detailed reports they provided each month, which made it easy to understand where the improvements were happening and how they tied back to our business goals. Overall, their work had a clear and positive impact on our marketing performance.

We saw about a 30% increase in qualified leads over the course of the project, which meant more serious inquiries and less time wasted on unfit prospects. Our website traffic grew steadily, with a 25% improvement in organic search sessions. Several of our target keywords moved from the second or third page of Google to the first page, and our Google Ads campaigns began converting at a rate nearly 20% higher than before. These changes had a real impact on our ability to connect with the right clients.

How did PBJ Marketing perform from a project management standpoint?

One of the only challenges we faced was during the early stages when we were aligning our goals and getting clear on priorities. It took a few strategy calls to ensure everyone was on the same page, but once that was settled, the workflow became smooth. There were also a few times when updates took a little longer than expected, likely due to their team juggling multiple projects, but they always followed through and communicated honestly. Overall, any bumps were minor and quickly addressed.

PBJ Marketing was organized, kept us in the loop with regular updates, and always made sure we understood the progress being made. Most deliverables were completed on time, and when timelines shifted slightly, they let us know right away. They were responsive to our questions and adjusted quickly whenever we had feedback or needed to change direction. We communicated via Zoom calls and emails.

What did you find most impressive about them?

What we appreciated most was how approachable and honest the team was. They took the time to explain things clearly, listened to our needs, and never made us feel like just another account. Their mix of professionalism, responsiveness, and real results made them stand out. It truly felt like we were working with a partner who cared about our success.

What stood out most was how personal and thoughtful their approach felt. They didn’t just apply a one-size-fits-all strategy—they really dug into our business, audience, and goals. That level of care made a big difference. It felt like they were just as invested in our success as we were.

Are there any areas they could improve?

If there’s one area for improvement, it might be faster turnaround times during busy periods. There were moments when responses or updates took a bit longer than expected. That said, they always communicated openly and followed through, so it never became a major issue.

The only thing that could have been better was a slightly quicker turnaround during busy stretches. A few updates took longer than expected, but they always communicated clearly and made sure nothing fell through the cracks. Overall, they handled everything with care and professionalism.

BACKGROUND

Introduce your business and what you do there.

I’m the sales and marketing manager at an industrial machinery manufacturer. We design and manufacture industrial machinery for clients in construction, agriculture, and logistics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We wanted to improve our online visibility and bring in more qualified leads. Our main goals were to show up better in search results, run paid ads that actually reached the right people, and make our website easier for potential customers to use. We weren’t getting much traction online before, so we needed someone to help us fix that.

SOLUTION

What was the scope of their involvement?

PBJ Marketing handled a mix of SEO, paid advertising, and website improvements for us. They started with a full audit of our site, cleaned up technical issues, and reorganized some of the content to make it more user-friendly. On the SEO side, they worked on keyword targeting, updated metadata, and helped us write better copy for a few key pages. For paid media, they set up and managed Google Ads campaigns focused on our core industrial products. They also gave us regular reports and check-ins to keep us updated on performance.

What is the team composition?

We worked with two teammates from PBJ Marketing.

How did you come to work with PBJ Marketing?

We found them on Clutch. We talked to a few agencies, but PBJ Marketing stood out right away. They didn’t give us a generic sales pitch or try to impress us with flashy buzzwords. Instead, they asked smart questions about our business, actually listened, and gave us straightforward answers. It felt like they were focused on finding the right solution for us, not just closing a deal.

What is the status of this engagement?

We worked together from October 2024–May 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After PBJ Marketing came in, we saw a steady increase in traffic to our site, especially from the kinds of searches that actually matter to our business. Our site started ranking higher for a few key terms in our industry, and we noticed more people filling out our contact form. The leads were better too — people who were actually interested in what we make, not just random traffic. It definitely felt like a step up from where we were before.

Our website traffic increased by around 15 percent. We also saw about a 20 percent bump in contact form submissions. A couple of those leads turned into solid business opportunities, which was a noticeable improvement for us.

Nothing major, but there were a couple of small delays early on with getting some of the deliverables. That said, the team kept us in the loop, explained what was going on, and made up for it without us having to chase them. Overall, they were easy to work with and responsive when we needed them.

Overall, we were really happy with the work PBJ Marketing did. They were professional without being pushy, and they actually got us results. The team was easy to talk to, kept us in the loop, and made sure everything stayed on track. It’s rare to find a marketing partner that understands what you need and follows through. PBJ Marketing did both.

How did PBJ Marketing perform from a project management standpoint?

PBJ Marketing’s project management was solid. They kept things organized, responded quickly when we had questions, and were easy to get in touch with. There were a few small delays early on, but they communicated well, mostly through video calls, email, and Zoom calls, and made sure everything got back on track without any issues.

What was your primary form of communication with PBJ Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive about them?

What stood out most was how well they listened. They didn’t just throw a one-size-fits-all plan at us. They took the time to understand our business and goals and came back with a plan that actually made sense for us. It felt like they were genuinely invested in helping us succeed.

Are there any areas they could improve?

The only thing that comes to mind is that it would have been nice to get more proactive updates without us having to ask. That said, whenever we did reach out, they responded quickly and got us the info we needed.

BACKGROUND

Please describe your company and position.

I am the Vice President of Sales of Ravotek Fabrication

Describe what your company does in a single sentence.

We design and build custom metal structures for industrial, commercial, and municipal use.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PBJ Marketing to accomplish?

• Bring in more qualified leads through Google Ads
• Improve visibility for our custom metalwork services

SOLUTION

How did you find PBJ Marketing?

• Online Search
• Clutch Site

Why did you select PBJ Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from PBJ Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PBJ helped us clean up our Google Ads account which was honestly a mess when we started. They built out new campaigns, rewrote all the ad copy, and split things into proper keyword groups so we could finally track what was working. They also set up conversion tracking and gave us a weekly snapshot that was actually easy to understand. Everything felt way more dialed in after the first month. We also worked with them on testing landing pages and adjusting budgets based on what actually drove leads. Felt like they were paying attention instead of just letting things run on autopilot.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our cost per lead dropped by half within the first two months which honestly blew us away. We’d been throwing money at ads before without really knowing what was working. After PBJ stepped in, we started getting more form fills from actual prospects, not just junk clicks. They also helped us track the numbers better so we could see exactly what was bringing in results. By the end of the run we were seeing a 3x return compared to where we started. We didn’t have to keep following up or asking for updates either. They were super proactive and made sure nothing slipped through the cracks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Super responsive from day one. We always got answers fast and they never made us feel like we were being a bother. Every task or update we asked for got done without dragging things out. They stuck to the timeline and were clear about what was coming next which made the whole process feel smooth. No chasing, no waiting around. Just solid communication and follow-through the whole way. Even when we asked for last-minute changes or extra tweaks, they handled it without making excuses or pushing things off. Felt like they genuinely cared about getting it right.

What was your primary form of communication with PBJ Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They actually listened. Like really listened. A lot of agencies jump straight into their process without hearing you out, but PBJ took time to understand our business before touching anything. The other thing that stood out was how transparent they were. We always knew where the money was going and what we were getting back. No smoke, no mirrors. Just solid work and real numbers. Made it feel more like a partnership than just another vendor relationship.

Are there any areas for improvement or something PBJ Marketing could have done differently?

Only thing I’d say is maybe a little more heads-up when they’re testing something new. There were a couple changes that rolled out and we didn’t realize until after. Nothing went sideways, just would’ve been nice to be looped in right before instead of right after. Not a big deal, but it’s the kind of thing that makes communication feel extra tight.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager

Describe what your company does in a single sentence.

We are a local B2B machinery manufacturing company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PBJ Marketing to accomplish?

• Improve our PPC performance and stop wasting ad spend
• Boost organic traffic through SEO with better content and cleanup

SOLUTION

How did you find PBJ Marketing?

Clutch Site

Why did you select PBJ Marketing over others?

• High ratings
• Close to my geographic location
• Good value for cost

How many teammates from PBJ Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PBJ handled both our PPC and SEO efforts. They started by cleaning up our Google Ads campaigns which were kind of all over the place before. They helped cut down wasted spend and focused the ads on the right audience. On the SEO side, they audited our site, fixed technical issues, and worked with us on creating better content around the stuff our customers actually search for. They also gave us regular updates and made sure we knew what was going on the whole way through.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our cost per lead dropped by almost half within the first couple months. We started seeing more qualified leads come in and way fewer junk clicks. Organic traffic also picked up steadily and a few of our key pages started showing up on page one, which hadn’t happened before. The difference in results was noticeable and honestly way better than what we were getting before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were super organized and kept things moving without needing to be chased. If something was running behind or needed adjusting, they were upfront about it and always quick to respond. We never had to guess where things stood or wait days for an answer. It felt like they actually cared about getting things done right and on time, not just checking off boxes.

What was your primary form of communication with PBJ Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn’t just throw generic strategies at us. They actually took the time to understand our industry and what made our buyers tick, which is rare. It never felt like we were getting a copy-paste game plan. Plus, their team was super easy to talk to. You could throw out an idea or concern and they’d jump on it without any drama.

Are there any areas for improvement or something PBJ Marketing could have done differently?

Not much honestly. If anything, maybe a little more guidance upfront on how long SEO really takes to build momentum. It’s not a knock on them because they did explain it, but we didn’t fully get it until a couple months in. A little more hand holding at the start might have helped.

BACKGROUND

Please describe your company and position.

I am the Growth Marketing Manager

Describe what your company does in a single sentence.

A natural food company specializing in organic pantry staples and eco-conscious consumer goods aimed at promoting sustainable, healthy living.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PBJ Marketing to accomplish?

• Increase qualified organic traffic to our e-commerce website through strategic SEO optimization.
• Improve ROI on paid search campaigns and reduce cost-per-acquisition

SOLUTION

How did you find PBJ Marketing?

Clutch Site

Why did you select PBJ Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from PBJ Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PBJ Marketing helped us with both SEO and paid media to grow our online presence and boost e-commerce performance. On the SEO side, they handled a full site audit, cleaned up a lot of technical issues, helped us optimize our category and product pages, and created content around high-intent keywords. For paid search, they managed Google Ads and Shopping campaigns, constantly refining targeting, copy, and bids to improve performance. They also provided regular reports and were great at walking us through what was working, what wasn’t, and what they were testing next.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with PBJ, we’ve seen about a 25% increase in organic traffic and steady improvement in our keyword rankings, especially for category and product-level searches. Our Google Ads campaigns are more efficient now, with conversion rates improving by around 18% and our cost-per-click slightly reduced. Overall, we’re seeing better traffic quality and stronger returns on our ad spend.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PBJ’s project management was solid throughout. They were organized, communicative, and always met the timelines we agreed on. We had a dedicated point of contact who kept us in the loop with regular updates and check-ins. Whenever we had questions or needed to pivot focus, the team was super responsive and quick to adjust. It really felt like they were an extension of our internal marketing team.

What was your primary form of communication with PBJ Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how invested the PBJ team was in truly understanding our brand and goals. They didn’t just apply a cookie-cutter strategy—they took the time to dig into our audience, our products, and our mission. Their ability to balance creativity with data-driven performance really impressed us. Plus, they made everything feel collaborative and easy, which isn’t always the case with agencies.

Are there any areas for improvement or something PBJ Marketing could have done differently?

Overall, we were really happy with the experience. If anything, there were a few moments early on where we would have appreciated a bit more proactive explanation around the data or strategy decisions. That said, once we mentioned it, the team quickly adjusted and was super transparent moving forward.

BACKGROUND

Please describe your company and position.

I am the Sales Marketing Manager of a Lifestyle Products E-Commerce Company

Describe what your company does in a single sentence.

Ohio-based e-commerce company specializing in curated lifestyle products, home essentials, and modern accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PBJ Marketing to accomplish?

• Improve our website’s SEO rankings to drive more organic traffic
• Launch and manage targeted PPC campaigns to boost online sales.

SOLUTION

How did you find PBJ Marketing?

Clutch Site

Why did you select PBJ Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from PBJ Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PBJ Marketing was hired to enhance our online presence through both paid advertising and organic search strategies. Their scope of work included a full SEO audit and optimization of our website, keyword research, content strategy development, technical SEO improvements, and ongoing backlink building. They also designed and managed targeted PPC campaigns across Google Ads and social media platforms to drive high-intent traffic to our product pages. Key deliverables included monthly performance reports, campaign optimization recommendations, ad creatives, landing page consulting, and continuous SEO updates to improve rankings and visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to PBJ Marketing's efforts, our website traffic significantly increased, and we saw a noticeable improvement in both our search rankings and online sales. Their PPC campaigns brought highly qualified leads to our site, leading to a strong boost in our monthly revenue. We also experienced better brand recognition and stronger engagement across our digital channels, which has set a solid foundation for continued growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PBJ Marketing was incredibly organized and easy to work with. They stayed on top of deadlines and were always quick to adjust if we had any new requests or feedback. Communication was smooth throughout the project, and we always felt like a priority. Whether it was a quick question or a bigger strategy adjustment, they were responsive, thoughtful, and really proactive in keeping everything moving forward.

What was your primary form of communication with PBJ Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about PBJ Marketing was how deeply they understood both the technical and creative sides of digital marketing. They did not just run campaigns. They thought strategically about our brand, our goals, and how to position us for long-term success. Their team felt like an extension of ours. They consistently brought new ideas and smart adjustments before we even had to ask.

Are there any areas for improvement or something PBJ Marketing could have done differently?

There is really nothing major I would change. If anything, it would be helpful to have a few more proactive check-in meetings during slower periods just to stay ahead of new trends and opportunities. Overall, their team was attentive, flexible, and a pleasure to work with.

BACKGROUND

Please describe your company and position.

I am the VP and Sales & Marketing Head of a real estate company. 

Describe what your company does in a single sentence.

Our company is a full-service real estate firm specializing in property management and investment services across both commercial and residential markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PBJ Marketing to accomplish?

• Increase qualified traffic to our website through targeted PPC campaigns.
• Improve lead generation and conversion rates from paid search efforts.

SOLUTION

How did you find PBJ Marketing?

Clutch Site

Why did you select PBJ Marketing over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from PBJ Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PBJ Marketing was engaged to manage and optimize our pay-per-click advertising strategy with the goal of increasing lead generation and improving ROI. The scope of work included conducting a thorough audit of our existing PPC campaigns, identifying inefficiencies, and developing a refreshed strategy aligned with our target audience and business objectives. Key deliverables included keyword research, ad copy development, audience targeting, A/B testing of ads, bid optimization, ongoing campaign management, and detailed performance reporting. They also collaborated closely with our internal team to ensure all landing pages were aligned with campaign goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since engaging PBJ Marketing, we’ve seen a 40% increase in qualified leads from paid search and a 30% reduction in cost-per-click. Our overall return on ad spend (ROAS) has improved significantly, and website traffic from PPC campaigns has doubled within the first few months. These results clearly demonstrate the effectiveness of PBJ’s strategic approach and ongoing optimizations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PBJ Marketing demonstrated excellent project management throughout the engagement. They consistently delivered work on time and maintained clear timelines for each phase of the campaign. Communication was proactive and responsive. Our questions were always addressed quickly, and they regularly shared updates and insights without being prompted. Their team took the time to understand our goals and adapted quickly when we needed to make adjustments. It felt like a true partnership, not just a vendor-client relationship.

What was your primary form of communication with PBJ Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about PBJ Marketing was their deep understanding of digital advertising combined with a genuinely collaborative approach. They did more than simply run campaigns; they became an extension of our team, offering strategic insights and consistently suggesting improvements that delivered measurable results. Their transparency, responsiveness, and strong commitment to our goals truly set them apart from other agencies we have worked with.

Are there any areas for improvement or something PBJ Marketing could have done differently?

Overall, our experience with PBJ Marketing was very positive, and there were no major shortcomings. If anything, it might have been helpful to receive slightly more frequent performance snapshots between scheduled reports, just to stay more actively in the loop. That said, the team was always available when we had questions and quick to respond when we needed updates.