Naked Development

BACKGROUND

Please describe your company and position.

I am the Project Manager of lululemon

Describe what your company does in a single sentence.

We are a fast growing retail company that specializes in curated lifestyle products through both physical stores and a thriving eCommerce platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• We hired Naked Development to design and build a custom internal web app using Bubble for managing our inventory, streamlining vendor coordination, and improving customer service response time through a centralized dashboard.

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Naked Development’s scope of work covered:

• A fully customized no-code inventory management system built in Bubble.
• Vendor and supplier portals integrated within the main dashboard for real-time updates.
• A ticket-based customer service module to reduce manual email handling.
• Integration with Shopify and our POS system to sync data automatically.
• A clean, intuitive UI that matched our brand guidelines.
• User role permissions to manage store-level, regional, and corporate access levels.
• Ongoing QA, bug testing, and a post-launch support window.

The project also included weekly design iterations, clear milestone-based deliverables, and end-user training for our staff.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within three months of launch, we reduced manual inventory tracking by 80%, cut vendor response time by 50%, and increased customer service resolution speed by over 35%. The centralized platform has greatly reduced operational friction, especially between departments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. Everything was delivered on time or ahead of schedule. Communication was proactive and transparent, with weekly updates and quick responses to changes or questions. They used a shared project board that helped us stay aligned and involved without feeling overwhelmed.

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out was the chemistry within their team you can tell they’ve worked together for a long time and genuinely like each other. That sense of trust and ease extended into how they treated us as clients. We never felt like “just another project.” Also, having developers here in the States made collaboration smoother, especially during working hours.

Are there any areas for improvement or something Naked Development could have done differently?

Truth be told, there wasn’t much we felt was missing. Perhaps having an optional analytics dashboard built in would have been helpful, but they gave us the tools to plug in third party options ourselves. Overall, the experience exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Co-Founder & CEO of Eat Just, Inc.

Describe what your company does in a single sentence.

We’re a food production company focused on healthy, sustainable packaged foods for retail and direct-to-consumer markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• We hired Naked Development to build a robust internal web portal for order and inventory management, along with a prototype of a mobile app for our end consumers to easily track products, view nutritional info, and place orders.

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included:

1. A web-based dashboard (built on Bubble) for internal teams and retail partners to track inventory and orders in real-time.  
2. A Flutter-based mobile app prototype for consumer use, with features like barcode scanning, product education, and simple checkout.  
3. Full UI/UX design services including branding alignment and user flow optimization.  
4. Integration with our ERP system, Stripe for payments, and email notification systems.  
5. Thorough QA and performance testing, plus post-launch support for refinement.  

Their U.S.-based team worked collaboratively with us through weekly sprint meetings, keeping us updated and involved throughout the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a significant drop in processing errors down 25% within the first two months. Order fulfillment speed increased by 30%. Internally, the dashboard replaced three outdated tools, improving efficiency. The mobile prototype also received excellent feedback during beta testing, confirming we were on the right track.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. Tasks were delivered on schedule, and the team was highly responsive. They always made time to answer our questions and made sure we felt supported. Every milestone was hit, and scope changes were handled transparently.

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The leadership culture really stood out. You could tell the team genuinely enjoyed working together, and that positive energy translated into how they treated us. They were friendly, collaborative, and professional. Also, having U.S.-based developers made communication effortless.

Are there any areas for improvement or something Naked Development could have done differently?

Nothing major. Perhaps they could offer more analytics tools built into the dashboard, but that’s something we plan to add in the next phase. Overall, the experience was outstanding.

BACKGROUND

Please describe your company and position.

I am the Mechanical Engineer of SPARK Electric Racing

Describe what your company does in a single sentence.

We design and manufacture custom automation solutions for industrial clients across North America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• We needed a digital platform to streamline internal operations, including equipment tracking, job order processing, and client communication. We also wanted to create a customer portal to manage service requests and access project documentation easily.

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Naked Development helped us design and launch a fully functioning web and mobile app using Flutter and Bubble. The key deliverables included:

• A dynamic admin dashboard to oversee field teams and equipment
• A real-time job tracking module with push notifications
• A client-facing portal for document sharing, scheduling, and support
• Integration with our existing ERP system
• A clean, responsive UI/UX tailored for our industrial use cases

Their team also handled testing, deployment, and provided thorough onboarding documentation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. 30% reduction in project delivery bottlenecks within the first quarter  
2. 40% faster job scheduling and resource allocation  
3. Over 90% user satisfaction among internal employees and clients using the portal  
4. Reduced customer support emails by nearly half thanks to the self-service dashboard

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Naked Development’s project management was excellent. We used weekly sprint reviews to stay aligned, and they were always prompt in responding to change requests or feedback. Their U.S.-based team was easy to communicate with, and we never felt out of the loop.

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was the personal touch. You could tell their leadership team had a deep connection they were aligned, efficient, and truly cared about the client experience. Their ability to deliver complex workflows with no-code tools like Bubble, while maintaining top-notch performance, was impressive.

Are there any areas for improvement or something Naked Development could have done differently?

Honestly, very little to critique. If anything, having more visual previews during the design phase would have helped us speed up internal approvals. But that’s minor compared to the overall excellence they brought to the table.

BACKGROUND

Please describe your company and position.

I am the Manager of Allianz

Describe what your company does in a single sentence.

As an international financial services provider, Allianz offers worldwide products and solutions in insurance and asset management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• We hired Naked Development to design and develop a high-performance mobile app for Allianz using Flutter.

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Naked Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Naked Development delivered a full-cycle mobile app development solution, including UI/UX design, backend integration, and deployment. Their scope of work involved:

Custom App Development using Flutter for cross-platform functionality.

User-Centric UI/UX Design to enhance accessibility and engagement.

API Integration with Allianz’s internal systems for real-time policy updates.

Security Implementation to ensure compliance with industry standards.

Ongoing Maintenance & Support to refine the app post-launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The app successfully improved customer interactions, reduced manual processes, and provided a more intuitive way for users to manage their insurance policies. Users appreciated the smooth performance, ease of use, and reliability of the platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Naked Development managed the project efficiently, delivering milestones on time and maintaining clear, responsive communication throughout. They were proactive in addressing feedback and ensuring the app met our business objectives.

What was your primary form of communication with Naked Development?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their deep understanding of Flutter development, ability to translate complex requirements into an intuitive product, and their dedication to creating a high-quality digital experience.

Are there any areas for improvement or something Naked Development could have done differently?

f there’s any room for improvement, it would be in faster post-launch iterations to implement additional feature requests. However, their commitment to ongoing support has been excellent.

BACKGROUND

Please describe your company and position.

I am an executive of Edge

Describe what your company does in a single sentence.

Enhance player experience in youth sports.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Mentorship throughout the process
• Create App
• Assist in Marketing

SOLUTION

How did you find Naked Development?

Online Search

Why did you select Naked Development over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Naked Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and creation of App idea into a well defined primary goal. Using that goal to ensure that our Project Phase One addressed the objective. The design process included step by step walking through the pages, design of pages and the user flow and experience. Communication was always top-notch and our team has really done a phenominal job. 

The working wireframe really assisted in getting the feel and user experience. The design process was truly an amazing process which involved several meeting with the communication being key. We are looking solid as we are now in full development and cannot wait for the finished Phase I of this project. Emphazing this is IMPORTANT because the Naked Team really sets the bar high for its competitors in the field.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Refine scope
• Design - Look/Feel
• Wireframe - Working/Clickable wireframe

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent communication, met deliverables and always very responsive.

What was your primary form of communication with Naked Development?

Virtual Meeting

What did you find most impressive or unique about this company?

Great culture and leadership created an environment that was condusive to great team work. Really felt connection and that everyone was listened to during our meetings. The openess created a really well-defined project that although is still on-going is really hitting all the expectations as a client.

Are there any areas for improvement or something Naked Development could have done differently?

At this point they have really provided all they promised.

BACKGROUND

Please describe your company and position.

I am the Senior Executive Human Resources of Celebal Technologies

Describe what your company does in a single sentence.

Our company provides cutting-edge IT solutions, including cloud services, cybersecurity, and enterprise software development, to help businesses optimize their digital infrastructure.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• We needed a highly functional, cross-platform mobile application built using Flutter to streamline IT service management, enhance user engagement, and provide real-time analytics for our clients. Our goal was to develop a scalable, intuitive, and performance-driven app that could seamlessly integrate with existing enterprise software while maintaining a modern, user-friendly interface.

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Naked Development provided a comprehensive, end-to-end app development solution, which included:

UX/UI Design: Creating a clean, professional, and intuitive user interface optimized for IT professionals and enterprise clients.

App Development (Flutter): Building a cross-platform mobile application with real-time service tracking, client communication features, and automated reporting.

API Integration: Ensuring seamless connectivity with cloud services, ticketing systems, and enterprise software like ServiceNow and Microsoft Azure.

Security Enhancements: Implementing robust authentication and data encryption for compliance with IT security standards.

Testing & QA: Conducting thorough performance and security testing before deployment.

Deployment & Support: Assisting with the app launch on both iOS and Android and providing post-launch maintenance and feature enhancements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

30% increase in operational efficiency due to automated workflows and real-time tracking.

Reduction in IT service response time by 45%, improving client satisfaction.

User adoption rate exceeded 80% within the first three months of launch.

Positive feedback from clients, with the app rated 4.9 stars on both Google Play and the App Store.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Naked Development demonstrated exceptional project management, following an agile methodology that kept us involved at every stage. They delivered all milestones on time and were highly responsive to our feedback. Whenever challenges arose, their team was quick to adapt and provide effective solutions.

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to leverage Flutter’s full potential while maintaining a fast development timeline was impressive. They didn’t just build an app; they created a scalable, future-proof solution that aligns with our business objectives. Additionally, their focus on user experience and seamless enterprise integration made a significant impact.

Are there any areas for improvement or something Naked Development could have done differently?

The experience was overwhelmingly positive. However, more detailed documentation on app customization post-launch would have been beneficial for our internal IT team. A brief training session on Flutter’s backend architecture would have helped us manage minor updates independently.

BACKGROUND

Please describe your company and position.

I am the IT Delivery Analyst of Charles Taylor

Describe what your company does in a single sentence.

We are an innovative insurance provider that leverages technology to streamline policy management, claims processing, and customer engagement.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• We needed a user-friendly, no-code solution to enhance our online customer experience, simplify policy applications, and optimize internal workflows. Naked Development was hired to build a scalable, secure, and intuitive insurance platform using Bubble.

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Naked Development built a fully functional insurance platform with features such as:  
Automated policy application with digital document processing.  
User-friendly customer dashboard for policy management and claims tracking.  
Integrated chatbot and customer support portal to improve response times.  Data analytics and reporting tools for real-time insights.  
Secure payment and billing integration for seamless transactions.  

They provided wireframes, conducted usability testing, and ensured compliance with industry security standards.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 A 40% increase in customer engagement due to the improved user experience.  
30% reduction in policy processing time through automation.  
 A more efficient claims process, cutting handling time by 50%.  
 Positive customer feedback, with a 4.8/5 rating on our platform.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Naked Development followed an agile approach with weekly updates, ensuring transparency and flexibility. They consistently met deadlines, quickly adapted to feedback, and maintained clear communication throughout the project.  

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep technical expertise in Bubble, combined with their ability to understand and optimize insurance workflows, set them apart. Additionally, having a U.S.-based team meant clear communication and aligned work hours, which made collaboration seamless.  

Are there any areas for improvement or something Naked Development could have done differently?

The experience was excellent overall. If anything, a more extensive onboarding session for our internal team on Bubble’s capabilities could have been beneficial.  

BACKGROUND

Please describe your company and position.

I am the Owner of SPORTZ Edge

Describe what your company does in a single sentence.

Training for girls in youth sports

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Bring my vision/app idea to life!

SOLUTION

How did you find Naked Development?

Online Search

Why did you select Naked Development over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tracking and monitoring workouts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly updates through virtual meetings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Love the team.  Very responsive and they care about the project...It's not just a job to them.  They want to help my company succeed!

What was your primary form of communication with Naked Development?

Virtual Meeting

What did you find most impressive or unique about this company?

The knowledge, passion, dedication from ALL team members.  Every team member knows their role and executes their job!  What was really impressive was they never act superior.  The are number one in their field, but they are humble and genuine!  Rare to find and it starts at the top with John and Jason!

Are there any areas for improvement or something Naked Development could have done differently?

Not at this time.

BACKGROUND

Please describe your company and position.

I am the Employee of San Francisco

Describe what your company does in a single sentence.

Startup 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address?
A complete app design. Naked helped us solve an issue about the scope of work and confusion we had. I want this review to reflect the fact that they helped solve the issue and that we are on good terms.

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Company values aligned

How many teammates from Naked Development were assigned to this project?

2-5 Employees

What was the scope of their involvement and team dynamic?

They helped us solve issues.  They designed an app for us.

What's the status of this engagement?

It is now over

RESULTS & FEEDBACK

How did your relationship with your partner evolve?

They did what they needed to do in order to satisfy me as a customer. They helped us solve all issues that came up and we ended the relationship on good terms. I am happy.

What was your primary form of communication with Naked Development?

Virtual Meeting

In what ways can they improve?

They are smart people with a lot of potential.

What advice do you have for clients with similar needs to yours?

 Do your research and make sure you trust your partners with clear expectations.

UPDATED REVIEW

Review published on 9/28/2024


Theo Knopf
Employee, StartupSoftware

San Francisco, California

1-10 Employees

Aug 2024 - Oct 2024

$10,000 to $49,999

Verified

Project summary
A startup hired Naked Development to design their app. The team promised a complete app design and highlighted the support that they would provide for the client. 

Feedback summary
Naked Development's work was underwhelming for the client, and the team failed to deliver the full app design. The team was well-prepared for meetings but didn't act on the client's concerns and feedback. The team was not collaborative and inconsistent with communication and work quality.
This review includes the vendor’s response.
BACKGROUND

Please describe your company and position.

I am an employee of San Francisco

Describe what your company does in a single sentence.

Startup 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• A complete app design

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Company values aligned

How many teammates from Naked Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In the begining we agreed upon getting a full app design from naked dev and they highlighted the help that they would provide as we grew our startup as full time entrepenuers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main goal of our time with naked was to get a full app design from them that we could than go on and develop it with software engineers. They did not provide anything close to that and we were left without any resources to continue our project. 

Basically, they used agressive sales and marketing tactics to show that they were willing to meet our needs and expectations. Throughout the design process we noticed that we were not getting the progress we wanted and every milestone was underwhelming. Communicating with the team was very challanging and frusterating 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very good at coming to each meeting prepared and with an agenda. This was helpful but at the same time a set back. We were not able to work with them on the most collaborative level because of how they were tied down by the "process" or what "leadership can do". 

Often times we felt that they heard our concerns and chose not to act on them because it is easiest for them. They truly are not equipped to meet the needs of a start up and not the best choice for a passionate entrepnuer. Which completely surpised us as they highlighted their capability to meet our needs during the sale

What was your primary form of communication with Naked Development?

Virtual Meeting

What did you find most impressive or unique about this company?

The office is great and the discovery day was super helpful. We learned alot about how people desiging apps think and it was a good experience. we were very excited after that

Are there any areas for improvement or something Naked Development could have done differently?

After the awesome discovery day, everything seemed to change. The engagement from the team fell off and the collaboration between us and naked completely vanished. They have a process and they will not work with you to get you what you need.

If you dont read the fine print in their contract you will be dissapointed. They do not actually deliver a full app design and will do absolutely nothing to help you grow your business which is their main selling point.

The leadership was very disrespectful and unwilling to work with us or hear our concerns. The founders university is not helpful nor collaborative. There are no other founders in the circle that you will be introduced to.

The marketing about the help for founders and the network they provide is simply a lie. Unfortunately they are just a regular design and dev shop. They have very high prices and i recommend searching for another company - not because of the design they provide but the treatment and manipulation you will recieve from the ceo John and the rest of leadership

 Overall rating: 1.0  

I would not recomend you take the risk with this company. They have the ability to create something great, however will not do it for less than 200k

Quality:    2.5
The designers themselves are good. However, they are constrained by the guidlines leadership has put in place. leading to a uncollaborative process

Cost:    0.5
This is not a good company for entrepnuers or start ups

Schedule:    2.0
It is very challanging to get in touch with the people assigned to your team outside of the 30 minute weekly meeting

Willing to refer:    1.0
The designers are awesome and very smart. The leadership lied to us and let us down countless times.

Theo Knopf
Employee, StartupSoftware

San Francisco, California

1-10 Employees

Aug 2024 - Oct 2024

$10,000 to $49,999

Verified

BACKGROUND

Introduce your business and what you do there.
I am the founder of a peer-to-peer golf club rental app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address?
The direction of where to go once receiving the final designs of the app mock up. Sort of "well what now?" situation.

SOLUTION

What was the scope of their involvement and team dynamic?
They were VERY helpful in guiding me post app design in pointing me in the direction of what the next steps are. Through our conversations and meetings they laid out a roadmap that instilled the confidence to continue pushing forward with design, development, marketing and investment search without the feeling of being lost.

What's the status of this engagement?: On going, scheduled calls and reviews

RESULTS & FEEDBACK

How did your relationship with your partner evolve?
A member from the company reached out and wanted to speak more about my experience. We had a great conversation that lead to a resolution where both parties agreed to move forward with each other. I put my faith back into their team and they have not disappointed as they've been extremely helpful, attentive and encouraging throughout our calls.

In what ways can they improve?
Just keep the conversation going, stay in touch and continue engaging with their clients who put their trust in them.
What advice do you have for clients with similar needs to yours?
Be thorough, know your end goal and be clear about it.

UPDATED REVIEW

This review was published on November 7, 2024.

Vincent Van Zile
Founder, Golf Club Rental CompanySports
Sussex, New Jersey
1-10
May 2024 - Jul 2024
$10,000 to $49,999
Verified

Project summary
Naked Development was hired by a golf club rental company to design a wireframe application. The team was tasked with providing five high-fidelity click-through design options and a Figma wireframe.

Feedback summary
Naked Development didn't adhere to deadlines due to multiple lead transitions and failed to deliver the development scope document. The team rebranded the client's company, but their work didn't align with the brand guidelines, showing a lack of attention to the client's project.
This review includes the vendor’s response.

BACKGROUND

Please describe your company and position.

I am the Founder of a golf club rental company

Describe what your company does in a single sentence.

Golf Club Rentals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Design wireframe application
• Provide (2) Figma wireframe prototypes
• Development Scope Documentation

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• Great culture fit
• Company values aligned

How many teammates from Naked Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I chose to work with Naked to help me fine-tune and turn my app vision into a functioning click-through interface mockup.  They were to provide me 5 high fidelity click-through design options along with a 40+ page Figma wireframe. There was supposed to be an assigned lead designer, a project manager and progress meetings throughout the 6 week program. After the 6 week program, I was to be provided all deliverables, including their development scope documentation which broke down everything I needed to know about moving forward with taking my app from design to development seamlessly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Attractive functioning design, elaborate wireframes, comprehensive development scope breakdown

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Scattered and scrambling. At my first meeting, I was introduced to a group of employees who all seemed to be invested and ready to work on my project. By the next meeting, there was a significant drop-off, and by the third meeting, I was assigned a new design lead (who was completely unfamiliar with my product or the scope of the project), and half way through I was introduced to a different project manager. Items were not delivered on time, because most of the changes were lost in the design lead transition so week 4 turned into week 5 and so on. The development scope document was never delivered, the one deliverable that they deemed the holy grail of the entire project. It took me emailing them months later asking if it would ever be sent to me, which miraculously it was sent over the next day...so did they have it that whole time but never sent it, or did they scramble to put it together overnight? 

Before the design meetings, I provided my brand guidelines, colors, fonts etc etc, for their team to follow and keep in mind while setting up the screen mockup. To my surprise...they completely rebranded my company and gave me new designs and layouts that were so out of left field I was shocked. I reiterated my need for everything to be on brand and once again provided the brand elements to follow. Next design meeting - wouldn't you know...NEW design, not on brand, now we are in the right field. Where is the drop-off? The fact that they changed design leads. It was an absolute mess. It felt like no one was listening to what I was asking for. Finally, I was given some resemblance of the direction I wanted to go in. At this point it was too late, we were already 2 weeks behind on our scheduled meetings and I didn't have the fight in me to keep giving pushback because it was clear that no matter what I said, nothing was going to change. I voiced my concern that it felt like the graphics I was provided came straight from a low-budget fiverr artist, and I'm truly not convinced that they weren't. 

I really TRULY wanted to love working with this team. The project managers were so nice, and the introduction meeting was very welcoming. I cannot express enough the massive dropoff that happened once the initial meeting with Naked Development was over. As a side note, with about 2 weeks left of the design program, they tried selling me on their development program, which was an astronomical price for marketing and development. 

I felt this was very bold of them to do considering how poorly the design program had gone. When I expressed that I was not going to make any development decisions just yet, it was like I no longer existed. It felt like since I didn't commit to developing the app with them, my project held no significance to them.

What was your primary form of communication with Naked Development?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to make themselves seem more capable than they are. Great marketing and sales tactics.

Are there any areas for improvement or something Naked Development could have done differently?

Hire better designers and communicate more. Don't throw your customers to the wolves after the initial smoke and mirrors in-person kickoff meeting.

STAR RATINGS
Overall rating: 1.5
Disappointing. Really hoped for a great relationship

Quality: 1
Underwhelming overpromised deliverables

Cost: 0.5
Deliverables were not worth the money spent

Schedule: 2

Willing to refer: 1

Company Responses

The vendor responded on January 14, 2025.

Thank you for sharing your experience. We’re truly sorry to hear we didn’t meet your expectations and want to assure you that your concerns are important to us. Our goal is to deliver high-quality designs, provide thoughtful guidance for your startup, and maintain clear communication at every step. It’s clear we fell short here, and we’d appreciate the opportunity to connect and make things right—we’ve already reached out to you directly in a separate thread.