Naked Development

BACKGROUND

Please describe your company and position.

I am the Director of People & Culture of Aequilibrium

Describe what your company does in a single sentence.

We’re a fast growing IT services company that builds custom tech solutions for small to mid sized enterprises across North America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• We needed to quickly roll out a scalable client-facing portal and an internal project management tool, and we were looking for a low-code/no-code solution that wouldn’t compromise on performance or flexibility. We hired Naked Development for their expertise in Flutter and Bubble to bring these products to life.

SOLUTION

How did you find Naked Development?

• Online Search
• Referral
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Naked Development was responsible for designing, developing, and deploying two core applications using Flutter and Bubble.  

Key deliverables included:

• A polished, responsive client dashboard (Flutter)
• An internal task and resource management app (Bubble)
• API integrations with third-party CRMs and payment processors
• User authentication systems and role based permissions
• Ongoing testing, debugging, and performance optimization

What stood out from the beginning was how their U.S.-based team made communication super smooth no timezone lag or language issues. The team offered solid documentation and involved us in sprint reviews and design decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a 40% reduction in onboarding time for new clients thanks to the automated tools built into the client dashboard. Internally, our project managers reported a 60% increase in workflow efficiency within the first month of adopting the new system. Client satisfaction scores also rose, particularly in post-onboarding feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was spot on. They worked in agile sprints, kept us updated at every checkpoint, and always hit their milestones. Their responsiveness was impressive they didn’t just execute tasks, they collaborated with us on refining ideas. They even worked closely with our in house tech leads when integration questions came up.

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really sets Naked Development apart is the camaraderie among their leadership it reflects in the culture and the client experience. There’s a sense of trust, transparency, and accountability. Plus, having an all local (U.S. based) dev team is a huge plus. You can feel the difference in turnaround time and quality.

Are there any areas for improvement or something Naked Development could have done differently?

If anything, we’d love to see them expand their service hours a bit more for clients on the East Coast. But that’s really a minor note they’ve always made the effort to be available when needed.

BACKGROUND

Please describe your company and position.

I am the Arlene & Harold Schnitzer Curator of Portland Art Museum

Describe what your company does in a single sentence.

We are a cultural institution that manages several museums and historical sites, aiming to preserve history and make it accessible through engaging digital experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• We wanted to create a mobile app that could guide visitors through our museum exhibits with interactive maps, real-time event updates, multimedia content, and ticketing functionality all built quickly using a no-code/low-code solution like Flutter.

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Naked Development designed and built a Flutter app that included:
- Custom visitor onboarding and exhibit guide interface  
- Interactive indoor maps of each museum location  
- Push notifications for event reminders and updates  
- Seamless mobile ticketing and donation features  
- Admin dashboard for real-time content updates  
- Integration with our CRM and POS systems

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first 60 days of launching the app, we saw a 40% increase in visitor engagement, a 25% rise in mobile ticket sales, and a 15% boost in donations made via the app. We also received positive feedback from users who appreciated the modern, intuitive experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was flawless; timelines were clearly outlined from the start, and they hit every milestone. The team was responsive to our feedback, flexible when changes were needed, and proactive in suggesting improvements we hadn’t even considered.

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The chemistry and synergy within their team stood out, you could tell their leadership has been working together for a long time. That trust and cohesion made a big difference in how smoothly everything ran. Also, their ability to deliver complex functionality in a no-code/low-code environment was genuinely impressive.

Are there any areas for improvement or something Naked Development could have done differently?

Honestly, there’s not much to critique. If anything, having access to more detailed analytics built into the app from day one would’ve been helpful, but they quickly added that once we requested it.

BACKGROUND

Please describe your company and position.

I am the Founder of Topik Dental LLC

Describe what your company does in a single sentence.

Technology sales

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Develop and Design and application

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Naked Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have not completed the development portion of the project yet, just the design phase. 

1. Wireframes & UX Flow
Low-fidelity wireframes outlining the app’s structure and navigation.
User journey maps to illustrate how users interact with key features (e.g., tracking CE credits, setting notifications, and accessing records).
2. Feature List & Requirements
Detailed list of all essential features (e.g., CE tracking, notifications, user profiles, progress dashboards).
Breakdown of MVP (Minimum Viable Product) features vs. future enhancements.
3. Information Architecture (IA)
App navigation structure (main menus, submenus, screens).
Data structure & relationships (e.g., how CE credits, user accounts, and notifications are stored).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Design & UX Progress
Wireframe Completion Rate – % of wireframes finalized for key app screens.
User Flow Accuracy – % of user journey maps completed and approved.
Prototype Interactions – Number of clickable interactions in the prototype.
2. Feature Definition & Technical Readiness
Feature List Finalization – % of core and MVP features defined.
Information Architecture Approval – Completion of data structure and app navigation framework.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management throughout the Naked Design Phase was highly effective, ensuring that all deliverables were completed on time and met expectations. The team was super sensitive and responsive to my needs and any changes I requested, making adjustments quickly and efficiently.

Their communication was excellent, with regular updates and check-ins to keep the project on track. They demonstrated flexibility and adaptability, incorporating feedback seamlessly while maintaining progress toward deadlines.

Overall, their ability to deliver items on time while remaining attentive to my specific requirements made the process smooth and efficient. Their responsiveness and commitment to ensuring the best possible outcome were truly appreciated.

What was your primary form of communication with Naked Development?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about this company was their straightforward yet friendly and supportive communication style, which aligned perfectly with how I like to communicate. They were always clear, transparent, and efficient, ensuring that nothing was lost in translation while also being approachable and easy to work with.

Beyond their professionalism, I truly felt they had my best interests at heart the entire time. Their commitment to understanding my vision, addressing my needs, and making thoughtful recommendations showed that they genuinely cared about the success of my project. Their balance of expertise, responsiveness, and a client-first mindset made working with them a great

Are there any areas for improvement or something Naked Development could have done differently?

One area for improvement could be providing more guidance and communication on what I should be focusing on at each stage of the project. While their responsiveness and support were excellent, a bit more proactive direction on key priorities and next steps would have been helpful.

Additionally, since they used Figma as a design and collaboration tool, it would have been beneficial to receive some educational resources or short tutorial videos on what Figma is, its purpose, and how to navigate it. For someone unfamiliar with the platform, a brief introduction or training materials would make it easier to engage with the designs and provide feedback more efficiently.

Overall, while the process was smooth, incorporating more client education and structured guidance would enhance the experience for those less familiar with the tools and workflows used.

BACKGROUND

Please describe your company and position.

I am the Assistant Director of CRM GENESIS

Describe what your company does in a single sentence.

We help businesses to implement CRM, automate business processes, increase sales, conversion rates, put things in order, and make work efficient and systematic.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• We engaged Naked Development to enhance the UX/UI of our CRM GENESIS platform and develop a Flutter-based mobile app.

SOLUTION

How did you find Naked Development?

• Online Search
• Referral

Why did you select Naked Development over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Naked Development were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Naked Development provided comprehensive UX/UI design and app development services, Key deleverables including:

-User research & wireframing for an intuitive experience.

--High-fidelity UI design with a modern, engaging interface.

-Flutter development ensuring smooth cross-platform functionality.

-CRM integration for streamlined operations.

-Thorough testing & QA to guarantee performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new UX/UI design enhanced usability, making the platform easier to navigate for our clients and internal teams.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

-Exceptional design-meets-functionality approach.

-Strong problem-solving and adaptability throughout the process.

-Deep understanding of business needs and user behavior.

What was your primary form of communication with Naked Development?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their project management was excellent—they stayed on schedule and provided regular updates.
 

Are there any areas for improvement or something Naked Development could have done differently?

While their work was exceptional, more post-launch support options could be beneficial for long-term optimizations
  Overall, Naked Development was a fantastic partner, and we highly recommend them for UX/UI design and Flutter app development.

BACKGROUND

Please describe your company and position.

I am the Executive VP of Sales of CHC Wellbeing

Describe what your company does in a single sentence.

Our company provides personalized fitness and wellness solutions through digital platforms, helping users achieve their health goals with guided workouts, nutrition plans, and real-time progress tracking.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• We needed a custom mobile app built on Flutter that would offer a seamless user experience for fitness tracking, workout scheduling, and personalized health recommendations while integrating with wearable devices.

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Naked Development provided end-to-end app development, including:  
User-friendly app design tailored for fitness tracking and wellness coaching.  
Integration with wearables like Apple Watch and Fitbit for real-time health data monitoring.  
Custom workout scheduling and tracking system with AI-driven recommendations.  
In-app messaging feature for communication between users and trainers.  
A seamless payment system for subscription-based services.  
Comprehensive testing and post-launch support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

User engagement increased by 40% within the first three months.  
App retention rate improved by 30%, thanks to its intuitive design and smooth functionality.  
Customer satisfaction scores reached 4.8/5, based on early feedback.  
Subscription sign-ups grew by 50%, showing strong adoption of our digital services.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed flawlessly, with clear milestones, weekly progress updates, and quick responses to feedback. They consistently delivered on time and were highly responsive to any adjustments we requested.  

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strong team dynamic—it’s clear their leadership team has a long-standing relationship, which results in seamless collaboration.  
Their expertise in Flutter and no-code development, allowing them to build a highly functional app with rapid turnaround.  
Their commitment to user experience, ensuring the app was both visually appealing and easy to navigate.  

Are there any areas for improvement or something Naked Development could have done differently?

The experience was exceptional overall. If we had to suggest anything, it would be offering more proactive suggestions for future feature enhancement based on user behavior analytics.  

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of Metabolic Fitness

Describe what your company does in a single sentence.

Our company provides a comprehensive digital wellness platform that connects users with fitness coaches, nutritionists, and mental wellness experts to promote a healthier lifestyle.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• We needed a user-friendly, scalable, and visually appealing low-code/no-code app on Bubble that could streamline client-coach interactions, track user progress, and provide personalized wellness recommendations.

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Naked Development was responsible for designing and developing our wellness app, ensuring seamless user onboarding, integrating scheduling features, real-time chat with coaches, and analytics to track progress. They also provided thorough testing and post-launch support to ensure a flawless user experience.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first three months of launch, our app saw a 40% increase in user engagement, a 25% growth in subscriptions, and significantly improved client retention due to the seamless functionality Naked Development built.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. They adhered to timelines, kept us informed through weekly updates, and quickly resolved any issues or adjustments we needed.  

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail, responsiveness, and ability to turn our vision into a highly functional, user-friendly app were remarkable. Their expertise in Bubble and knowledge of our industry set them apart.  

Are there any areas for improvement or something Naked Development could have done differently?

Honestly, the experience was fantastic. The only suggestion would be expanding their post-launch support options for continuous updates as our platform grows.  

BACKGROUND

Please describe your company and position.

I am the Managing Director of a cloud solutions company

Describe what your company does in a single sentence.

We are a technology company specializing in developing cloud-based solutions and digital transformation services for businesses across various industries.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• We needed a custom Flutter-based mobile application to enhance our SaaS platform, improve user experience, and offer seamless cross-platform accessibility for our clients. The goal was to build a fast, scalable, and intuitive app that could integrate with our existing cloud infrastructure.

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Flutter-based mobile app (iOS & Android) for real-time data access and SaaS platform integration.
Modern UI/UX design with an intuitive dashboard and seamless navigation.  
Secure authentication system with multi-factor authentication.  
Integration with cloud storage and third-party APIs for real-time synchronization.  
Custom push notifications and alerts for user engagement.  
Performance optimization for fast loading times and smooth interactions.  
Comprehensive testing and debugging to ensure stability and security.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

50% faster user adoption rate due to the app’s intuitive interface.  
30% increase in platform engagement, leading to better customer retention.  
Seamless integration with our existing cloud-based SaaS system, improving overall user satisfaction.  
Reduced operational costs by leveraging Flutter’s cross-platform capabilities, eliminating the need for separate iOS and Android development.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Naked Development excelled in project management, providing weekly progress reports, real-time collaboration, and transparent communication. Every milestone was met on time and within budget, and they were highly responsive to any adjustments we needed.  

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their technical expertise in Flutter and ability to deliver a smooth, high-performing app.  
Their U.S.-based team, ensuring excellent communication and quality control.  
Their deep understanding of SaaS platforms, allowing seamless integration with our cloud-based services.  

Are there any areas for improvement or something Naked Development could have done differently?

The experience was exceptional overall. If there’s one area for improvement,offering more built-in analytics and user behavior tracking tools in the initial release would have been beneficial.  

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of a luxury fashion brand

Describe what your company does in a single sentence.

Naked Development specializes in creating high-quality, low-code/no-code applications using Bubble, helping businesses streamline digital experiences with stunning design and seamless functionality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• As a fashion and luxury brand, we needed a custom low-code/no-code app that could seamlessly showcase our collections, enhance customer engagement, and streamline our online ordering process. The goal was to create a visually stunning and high-performing Bubble-powered app that provided an intuitive user experience while maintaining the high-end aesthetic of our brand.

SOLUTION

How did you find Naked Development?

Online Search

Why did you select Naked Development over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

User-friendly, low-code/no-code app development using Bubble
Custom UI/UX design tailored for a premium fashion experience  
Integration with e-commerce and payment platforms 
Customer account and order management system
Responsive design for both mobile and desktop
Rigorous testing and quality assurance before launch 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

30% increase in online customer engagement within the first three months  
20% faster checkout process leading to improved conversion rates  
Seamless integration with existing CRM and payment systems, reducing operational bottlenecks  
High client satisfaction based on customer feedback and ease of use  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Naked Development was exceptional in project management. They maintained a structured timeline, provided regular updates, and met every deadline without compromising quality. Their ability to quickly address feedback and make real-time adjustments made the process incredibly smooth.  

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their in-depth knowledge of low-code/no-code development, specifically with Bubble
The fact that all development work is done in the U.S., ensuring high quality and compliance
We were impressed by their ability to combine aesthetics with functionality, perfect for the luxury fashion industry.

Are there any areas for improvement or something Naked Development could have done differently?

Honestly, the experience was smooth. If there’s one area for improvement, it would be to offer additional post-launch analytics and performance tracking services to further optimize the app’s success.  

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and president of AutoMojo, an automotive company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Naked Development?

We needed help with mobile app and website development, UX/UI design, and marketing.

SOLUTION

What was the scope of their involvement?

Naked Development was supposed to help us complete our app's design and creation. 

What is the team composition?

We initially worked with Kyle, who ended up quitting. We were then transferred to a junior engineer. Our team also interfaced with their secretary, a marketing person, and Jason.

How did you come to work with Naked Development?

We hosted a golf tournament, and John and my father were in the same foursome. They discussed their businesses, and my father told him we always wanted to do an app. John said he had a business for that and met with us for lunch. We thought we could trust him, but we also looked into their work. They had good reviews and a professional website, plus John seemed like a good person. As a result, we hired them. 

How much have you invested with them?

We invested around $200,000–$250,000. 

What is the status of this engagement?

The engagement lasted from February 2021–January 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They delivered a basic brand book and a basic landing page. The app they delivered was about 50% done on the consumer and specialist sides. In other words, they didn’t provide all the deliverables, so we hired a new development company to work on the project. 

How did Naked Development perform from a project management standpoint?

We had biweekly meetings with them. We traveled a lot for work, so we always met on Zoom and in the car with them. We didn’t hear back from them for over six months. We paid everything in full every month but didn’t have a finished product. 

Given that, we reached out to John over Zoom. He said the software was outdated, would cost more, and he would need help. After months, we had an attorney go after them. John’s attorney stated they sent us the delivered product. However, we didn’t have a finished consumer or specialist app.

We always dealt with their secretary, who was responsible for scheduling and rescheduling meetings. She was the gatekeeper to all that information. When we weren’t able to connect with them, she kept us back and didn’t let us contact Jason or John. We also used emails, texts, and Monday.com. 

What did you find most impressive about them?

They were good during the first year. The team was welcoming and had us in meetings at their office. In fact, they were friendly and cordial at that time. However, when things started getting bad in January 2024, they became less communicative and responsive.

Are there any areas they could improve?

After they became distant and uncommunicative, I reached out to see what was going on. However, they completely shrugged us off and said we were paid in full and had a final product. 

Do you have any advice for potential customers?

Naked Development seems like they’re going to be great, but they assign their work to freelance engineers and product designers. They seem great, but when you get to work with them, they don’t deliver the project. If things get rough, they’ll stop communicating with you.

I recommend looking elsewhere before you get involved. They’re expensive and don’t deliver the finalized project. They sell themselves high but under-deliver.

Company Responses

The service provider responded on March 20th, 2025

Dylan, we appreciate you taking the time to share your perspective. While we regret that this project didn’t meet your expectations, we want to provide important context.

Our team fully developed and delivered the first version of the app under a fixed-cost contract, moving it into the Alpha testing phase. At this stage, client participation is essential—without the necessary test users, further progress was not possible.

Over the course of nearly a year of inactivity on your end, we made multiple attempts to reconnect and advised that prolonged delays could result in technical challenges. Despite our outreach, the project remained stalled, and when revisited, it required significant updates to restore functionality—something that naturally occurs when a custom-built platform remains unmaintained for that long.

Our typical approach includes ongoing support at a lower monthly cost to prevent these issues, but resuming a stalled project after such an extended delay required work well beyond the original fixed-cost agreement. We understand this was a frustrating situation, and while we sincerely wish the outcome had been different, we remain committed to delivering high-quality work and ensuring clear expectations in all of our partnerships.

To further protect our clients and projects, we've since refined our Master Services Agreement (MSA) to clearly outline the risks of prolonged inactivity and ensure a smoother process if ever projects need to be paused then restarted.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Naked Development?

We were looking for developers to build our software. 

SOLUTION

What was the scope of their involvement?

Naked Development designed and developed our custom mobile software from scratch. They also created the paperwork, the blueprint, and everything behind the app. Moreover, we leveraged AWS, and the team was supposed to do maintenance for us, too.

What is the team composition?

We mainly worked with John, alongside his business partner. In total, 4–5 teammates were involved in the project. 

How did you come to work with Naked Development?

We went to Google and searched for the best teams around. Naked Development had excellent reviews, so we chose them.

How much have you invested with them?

Our investment was between $120,000–$150,000.

What is the status of this engagement?

The engagement lasted from October 2018–January 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The blueprint that Naked Development created for us was extensive and well-written. Overall, everything with the company was good design-wise.

Although they couldn’t complete the connection we needed to make the software work, it was a great-looking app that was properly built. However, they couldn’t cross the finish line to complete it.

How did Naked Development perform from a project management standpoint?

They used Asana. Overall, they were professional in terms of project management. 

What did you find most impressive about them?

Their customer service was good, and the design work was modern. Naked Development understood what we wanted. The build-up was also good. They understood every step we needed when it came to the build. Even the blueprint itself was well-constructed, and their resources were nice and hospitable. They were pleasant to speak with, so it was unfortunate the engagement didn’t work in the end.

Are there any areas they could improve?

John was pushy about payment. He would call us nonstop and pressure us into paying him large amounts. We wanted to accomplish our goals, so we did what he asked. In the end, he owed us $10,000 in development because we had already paid him for services that weren’t completed. We decided to go through with another developer since their team couldn’t complete the project. 

We then asked John for the money back, but things took a turn. He said he wouldn’t give it back. We could see him in court, but we were a small company and already spent most of our money on the project. We didn’t want to pay lawyer fees to recover a certain amount and lose much more money in the process.

Given that, Naked Development should be more understanding of us starting off the ground, our fears, and our unfamiliarity with the software world — we didn’t know what we were doing. They promised us the world and said they would finish the app within three months. They said it was an easy no-hitter, so we told investors we’d get the app done in three months. That wasn’t the case, and it took over a year. We felt like we had lost over $100,000 and had nothing.

Overall, Naked Development should give realistic expectations and work on their pricing, which would’ve been great if the project had been completed. Moreover, they should be understanding of people’s budgets and be reasonable when it comes to limitations. Their management needs to be more cooperative with their clients.

Do you have any advice for potential customers?

Get everything on paper. Have a lawyer look over the documents and the master service agreement. Make sure that the promises are held up. There should be some type of refund so if the product can’t be built, you should receive some money back. That’s something to look out for — open promises that never get filled. Ensure you understand where your money is going and the work is deliverable. 

Company Responses

The service provider responded on March 4th, 2025

Thank you for sharing your feedback from your experience in 2018. We view all of our client relationships as partnerships, so while we appreciate the positives you highlighted, we also take concerns like these very seriously. Our agency has evolved significantly over the past seven years, but we’d still love the opportunity to connect directly to better understand your experience and see if there’s a way to make things right. Please reach out to our Director directly at josh@nakeddev.com—we’d be happy to continue the conversation offline and work toward a resolution.