Naked Development

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Scopify

Describe what your company does in a single sentence.

Creators of Scopify, the app that enables homeowners to strategize and price their home construction projects before engaging architects, designers, or builders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Develop App
• Develop Branding
• Develop Marketing Funnel

SOLUTION

How did you find Naked Development?

Online Search

Why did you select Naked Development over others?

• Great culture fit
• Company values aligned
• Their strong focus on supporting the success of entrepreneurs

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Produce an effective app of high consumer value and get the app into the hands of as many homeowners as possible. Build the app, brand the app, create the marketing funnel to get the app to the consumer.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Marketable app, engagable app, lucrative app.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

High level/quality of client attention and interaction. All communications, information exchages, and client servicing were well-conceived and well-executed.  They kept me on my toes to provide them the information they needed from me. They kept excited about the project and, because of that, kept me optimistic and driving toward the success of my project.

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The culture of coaching and support they provide start-ups. They don't sleep well unless they know you have all the tools and chops to obtain success. I've never seen any other company provide such rich and valuable deliverables along with ingenious and compassionate client support. Naked is a beacon of know-how and wisdom in an otherwise dark ocean for any start-up that is hoping for success.

Are there any areas for improvement or something Naked Development could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Founder of a recruiting company.

Describe what your company does in a single sentence.

AI recruiting and job board 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Consulting
• Marketing
• Development
• Education

SOLUTION

How did you find Naked Development?

Online Search

Why did you select Naked Development over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• Collaboration and Success Rate

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Naked was tasked with designing a prototype and a market delivered product while provided collaborative coaching and market insight. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Timelines of development that were successfully hit, responsiveness, the prototype and software itself interacting well with user. All successfully accomplished with exceeding expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered projects on time, communicated efficiently, kept me updated and engaged the entire time, and were immensely impactful in the development of my company 

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The culture and values the company upholds bled into my idea which will propel the success at the forefront. Each team member was great to work with and I look forward to continuing to build upon our relationship. It felt like we were one team rather than an outsourced company building out my software. The insight is invaluable, the educational tools are great, and the non hesitation demonstrated by every team member to help was something I have not experienced. 

Are there any areas for improvement or something Naked Development could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Counsel of MSP Recovery Law Firm

Describe what your company does in a single sentence.

Healthcare data analytics company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Conduct a thorough assessment of the codebase developed by previous developers to identify any issues, inefficiencies, or areas for improvement.
• Redesign and adapt the current product to better align with our evolving objectives and user needs.
• Improve the product’s interface and functionality to ensure a more intuitive and user-friendly experience for end-users.

SOLUTION

How did you find Naked Development?

• Online Search
• Referral
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MSP Recovery Law Firm sought to primarily assess, consult with, receive recommendations, enhance and maintain of one its clients software applications by transitioning the existing codebase and development responsibilities to Naked Devevlopment. The goal was to ensure that the codebase was optimized for performance, security, scalability, and future development. Naked Development brought extensive expertise in code auditing, product evaluation, and consulting services, which were leveraged to assess the current state of the software, provide strategic recommendations, and support MSP Recovery Law Firm in achieving its long-term technological and business goals. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Naked Development's involvement in the project led to several measurable outcomes that demonstrate significant progress and success:

1. Seamless Transition and Code Audit: Naked Development took over a multi-million dollar project and performed an extensive audit of the existing codebase with minimal guidance. They managed this transition efficiently, completing the audit within a remarkably short turnaround time.

2. Handling of Sensitive Data:Throughout the project, Naked Development demonstrated their expertise in managing sensitive Protected Health Information (PHI) by implementing robust security protocols and ensuring compliance with industry standards.

3. Effective Communication and Collaboration: Naked Development maintained consistent communication with our team, providing regular updates, addressing concerns, and ensuring alignment on project goals.

4. Optimizing and Repurposing Recommendations: They are in the final stages of delivering comprehensive recommendations to optimize and repurpose the product, which will help us better meet our objectives and improve the overall user experience. 

These outcomes reflect Naked Development’s ability to manage complex projects, ensure data security, and deliver high-quality solutions in a timely manner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Naked Development's project management was exceptional throughout the entire process. They maintained regular communication by providing consistent updates, ensuring that we were always informed of the project's progress. Their team was highly responsive, addressing any questions or concerns we had immediately. This level of attentiveness and efficiency contributed to a smooth workflow, and they consistently delivered project milestones on time, demonstrating their commitment to meeting our needs and deadlines.

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Naked Development was their adaptability and collaborative approach. We handed them a massive project with minimal guidance, and they were not only willing but eager to take on the challenge of reviewing our existing codebase and finding ways to repurpose it. Unlike typical developers who may approach a problem with a rigid, one-size-fits-all mindset, Naked Development was open to hearing our concerns and understanding our vision. They approached the project with flexibility, creativity, and a genuine willingness to work with us on a complex, high-investment product, ensuring that our goals were met effectively.

Are there any areas for improvement or something Naked Development could have done differently?

We are extremely satisfied with the work Naked Development has done on our project. Their expertise, flexibility, and responsiveness have been outstanding, and they’ve exceeded our expectations at every stage. We truly appreciate how they’ve handled the complexities of our project and worked collaboratively with us. Given how much we’ve enjoyed working with them, we look forward to continuing our partnership and exploring new opportunities together.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Flohana LLC

Describe what your company does in a single sentence.

Our company founded the focus app flohana

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Design
• Development
• Marketing

SOLUTION

How did you find Naked Development?

• Online Search
• Clutch Site

Why did you select Naked Development over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Naked Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

App Ideation and Design:
 • Provided early-stage ideation and concept development.
 • Delivered a complete wireframe for seamless user experience.
 2. App Development:
 • Developed the app based on the wireframes, ensuring functionality and responsiveness.
 3. Marketing Materials:
 • Designed app store screens to highlight key features.
 • Produced a professional commercial video for app promotion.
 • Created a high-conversion landing page.
 • Integrated HubSpot for sales funnel management and lead tracking.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Complete Wireframe Delivery: Naked Development successfully delivered the full wireframe, allowing the app to move from ideation to a structured, user-friendly design ready for development. This provided a clear visual blueprint for the app’s functionality.
 2. App Development: The app progressed from wireframe to a functional MVP, which can now be tested and further refined for the final release, ensuring that Flohana’s key features are fully operational.
 3. Marketing Readiness:
 • App Store Screens & Commercial Video: These assets were completed and are ready for immediate use in app store listings and promotional campaigns.
 • Landing Page: A fully designed and optimized landing page was delivered, serving as a critical user acquisition tool.
 4. Sales Funnel Setup: HubSpot integration for lead management and the sales funnel is live, allowing for the tracking and engagement of potential users, which supports the marketing and growth strategy for the app.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Naked Development’s project management was highly efficient and responsive throughout the entire process. They maintained clear communication and adhered to project timelines, ensuring deliverables were completed on schedule. Whenever we had specific needs or requests, their team was quick to respond, often going above and beyond to accommodate changes or provide additional insights. They were proactive in keeping the project on track, regularly updating us on progress and remaining flexible when adjustments were needed. Their ability to balance creativity with execution made the collaboration smooth and productive.

What was your primary form of communication with Naked Development?

Virtual Meeting

What did you find most impressive or unique about this company?

Naked Development becoming a true partner in bringing Flohana to life impressed me. They didn’t just build the app—they really cared about the vision and were there every step of the way, helping shape the idea and offering suggestions to make it even better. Their creativity, combined with their ability to execute, was unique. Whether it was design, development, or marketing, they went above and beyond, making the whole process feel smooth and collaborative. It was clear they were just as invested in our success as we were.

Are there any areas for improvement or something Naked Development could have done differently?

If there’s any area for potential improvement, it might be expanding their service offerings to include even more post-launch support. While they delivered on everything we needed to get Flohana ready for launch, having more structured long-term support options could be helpful for future growth phases. That said, Naked Development exceeded our expectations in every aspect, and their dedication made the project a true success!

BACKGROUND

Please describe your company and position.

I am the Founder of a jiu-jitsu training company

Describe what your company does in a single sentence.

We are a training company that teaches the art of Braziliqn Jiu Jitsu to police officers, first responders and self-defense enthusiasts through our subscription based mobile app. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

Create a mobile app for iOS and Android

SOLUTION

How did you find Naked Development?

Online Search

Why did you select Naked Development over others?

• High ratings
• Promises from the CEO

Describe the scope of work in detail. Please include a summary of key deliverables.

Naked Development was hired to build a mobile app for both iOS and Android. The deliverables for this project included and initial strategy meeting, wireframes, initial design concepts, an admin tool for for content management, a mobile app, and a web version of the mobile app for users to access content on their computer. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were no successuful outcomes from this project. It was a complete disaster for the entirety of our working relationship. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They use Monday.com as a project management tool, and we scheduled weekly Zoom calls to discuss what was being worked on each week. Every week, new issues would come up, along with more excuses as to why things were not getting done on time. My account opted to not attend several of these meetings, and would frequenlty be "out of the office" or on vacation. Emails to the company would not be immedately responded to, and I would often have to wait a day or two to get a response. 
I signed a contract in May of 2023 with Naked and was told my project would be finished in September or October of that same year. As of this writing, my Android app is still not live in the Google Play Store, and I'm experience several, frequent issues with the iOS app where users can't login. It took them 15 months to get the iOS app launched and into the app store. The admin tool they built is also not complete. I've had to hire outside developers to help me complete this project because of Naked inability to complete anything. 

What was your primary form of communication with Naked Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Iniitally, I bought into what the CEO told me. He's a good salesperson and did a good job selling me on their company and its expertise in the mobile app space. However, as we got further into my project it became clear that he did not care about the stresses he put me and my business through, or that his company was not going to deliver on anything they promosed. 

Are there any areas for improvement or something Naked Development could have done differently?

There are several areas for improvement:

1. Deliver on what you promise. If you tell a client a project will be done by a certain time, make it happen. The CEO told me to "not ever beleive a deadline that a developeer give you." The laughable part of this was that he was the one who gave me the initial deadline, which I based all of my marketing efforts around - losing significant amounts of money as a result.
2. If you fire all of the developers working on a client's project midway through the project, have a plan in place so your client's app continues to be built with no delays. Naked fired all of the developers working on my project and there were months where nothing was getting done.
3. Offer concenssions - If you can't deliver on anything you promose and make a habit of lying to your clients, all while costing them a significant amount of time and money, at least offer some type of refund. I asked for a reasonable amount to be refunded to me,, after they were almost a year past their deadline, and I was told no. The CEO was not wiling to make any concessions whatsoever and it was clear that he did not care whatsoever about the outcome of my business or project. 

Company Responses

The vendor responded on January 31, 2025.

Jason, we appreciate your candid feedback and sincerely regret that your experience did not meet your expectations. Developing a mobile app is a complex process, and while we worked diligently to deliver your project, we understand that the timeline and outcome were frustrating for you.

Throughout our engagement, we maintained open communication via weekly meetings, emails, phone calls, texts, and project updates. While we recognize that delays occurred, app development timelines can be affected by various factors, including evolving requirements and technical complexities, such as mid-development API updates or deprecations. We always strive to mitigate these challenges, but certain factors, such as resource transitions, can contribute to extended timelines.

We delivered the contracted scope, including the mobile app, admin tool, and web version. That said, we acknowledge that certain elements required additional refinements post-launch. While we worked to address these challenges together over many months, we regret that we were unable to reach a resolution that fully met your expectations.

That said, we stand by the work delivered despite the unforeseen challenges encountered, while also recognizing our areas for improvement. To further enhance timeline management and communication, we have implemented new process improvements under the leadership of our recently appointed CTO. We do appreciate, as always, your candid feedback and wish you the best with your app and business moving forward.

BACKGROUND

Please describe your company and position.

I am the Manager of Iugofi

Describe what your company does in a single sentence.

Networking Company and provide networking solution

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Naked Development to accomplish?

• Best App development company

SOLUTION

How did you find Naked Development?

Online Search

Why did you select Naked Development over others?

Pricing fit our budget

How many teammates from Naked Development were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The mobile app development project involves creating a robust, user-friendly, and scalable application that meets the specific needs of the client.

This project will cover the entire app development lifecycle, including:

• concept design
• prototyping
• development
• testing
• deployment
• post-launch support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes of the mobile app development project include:

• high user engagement metrics (e.g., Daily Active Users, retention rate)
• strong app performance (e.g., low crash rate, fast load times)
• positive client feedback on Clutch.co with high ratings and positive testimonials.

These indicators demonstrate the project's success and impact

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team consistently delivered items on time, meeting all project deadlines. 
They were highly responsive to our needs, quickly addressing any concerns and making necessary adjustments to ensure the final product aligned with our expectations.

What was your primary form of communication with Naked Development?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing about the team was their exceptional attention to detail and commitment to quality. They went above and beyond to ensure every aspect of the project was flawless, offering innovative solutions and demonstrating a deep understanding of our requirements.

Are there any areas for improvement or something Naked Development could have done differently?

 While the overall experience with Naked Development was excellent, one area for improvement could be enhancing communication during the early stages of the project to ensure even clearer alignment on initial expectations and timelines.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a mobile dating app company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Naked.?

We originally hired Naked. to take over our UI/UX design efforts for the aesthetic of our app. From there, we expanded our relationship; they produced our commercial. 

SOLUTION

What was the scope of their involvement?

Our team had original mock-ups and prototypes, but we gave Naked. an idea of what else we wanted. They worked on our app’s logo and branding — we went through an editing process where they gave us design options. Everything was done on Figma. They didn’t do any development work since my other company handled that.

Moreover, Naked. has produced a video commercial for us, which we haven’t sent anywhere yet. However, it will go to all of our social accounts and paid ads for platforms like Hulu, YouTube, Google, Instagram, and TikTok. The video is a 45-second commercial that we’ve segmented into short 15-second clips. At present, Naked. is set to do another video commercial for us. 

What is the team composition? 

We work with seven people from the Naked. team, including Jason (Co-Founder). He handles the UI/UX design tasks and offers inside knowledge of the app space. Meanwhile, Robby (Executive Director) has worked on our video commercial. 

How did you come to work with Naked.?

I found Naked. through Clutch by searching online for tech firms. We wanted a team in Orange County so that we could drive and sit down with them — we were not fans of the virtual world at the time. We interviewed 5–6 vendors, and Naked. seemed to have the best match with what we were trying to do. 

How much have you invested with them?

Our investment has been around $114,000. 

What is the status of this engagement?

We started working together in October 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The UI/UX aesthetic is pretty, and everyone loves it. In fact, the brand logo design is worth the money alone — it’s so good that everything else has been a bonus for us. It’s clean, simple, and exactly what we want. One of my success markers is when people think the app is so simple that they can’t tell how complex it truly is. Similarly, we’ve gotten great feedback for the commercial. 

How did Naked. perform from a project management standpoint?

Naked.’s project management is quite good. We’ve gone over budget for the commercial, but that’s been pre-approved by my boss. Our teams have developed the design and video in parallel, and things have gone as fast as they can go, so I have no complaints. 

To manage the project, we use Monday and Google Documents. We’ve done everything in person. Though some people have joined us virtually, we’ve insisted on going into the office. 

What did you find most impressive about them?

Jason and his UX design skills are impressive. He runs their development team and has a good understanding of what good UX is, what works, and what doesn’t. On top of that, Naked. has great designers — some of them have even helped me with a couple of other projects. Overall, their UI/UX team has been the most valuable part of the engagement. 

Are there any areas they could improve?

In terms of the commercial video, we’ve been somewhat surprised by the licensing-related matters that we didn’t know about. There have been some areas where it would have been nice to know a lot more information upfront instead of during the process. 

Do you have any advice for potential customers?

Start small. Naked. offers grandiose packages — we’ve started with that and added what we needed. We also used a generic package, but it wasn’t worth the same value as the one where we specified our needs. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of McCoy Kreations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Naked.?

I had an idea to stop the fighting and squabbling I would hear online, as it sometimes leads to real-world altercations and violence. I created an app that allows people to take their issues online and let social media resolve them.

All I had was an idea and pitch deck in my head, and Adrian and Zena captured everything that was in my head in an app. It will be live in the next three months.

SOLUTION

What was the scope of their involvement?

The app functions a lot like a game. Say my friend and I have been having a disagreement for over a year; the app lets us take our disagreement to social media and have everyone there decide whether my friend or I am correct. Then, the loser has to give the winner a gift card. The app has a digital wallet to hold the gift cards.

Psychologically, people can deal with their animosity through the application by finding a resolution to their problem. They put everything together and we reviewed it all. During our get-to-know-you calls, they reviewed my background and grew to be close, like family.

What is the team composition?

I work with two people: Jenna (Senior Client Success Manager) and Adrien (UX/UI Designer). Jenna organizes the work and designs the graphics.

How did you come to work with Naked.?

I was referred to them. They were excited about the idea, and John (Founder) was ready to go.

How much have you invested with them?

The total is $20,000 so far, with another $10,000 or so coming very soon, as I’m adding features to the app. The final amount will be around $50,000–$60,000 to get me to launch.

What is the status of this engagement?

We’ve been working together since April 2022. They work in week-long periods around my traveling schedule before we come back together for reviews.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve been amazing. All the visuals were only in my head when I brought them the ideas, and Naked. brought them all to life. They were very patient as I articulated my idea in the beginning, and the quality they’ve given me is outstanding. Also, they’ve coached me along and given me more energy than I was expecting. I can ask them anything.

How did Naked. perform from a project management standpoint?

Everybody comes on time to our calls and brings great energy. Even though this is my first time working with an app development company, I’ve felt comfortable throughout the project. They started to feel just like family after the second or third meeting.

They’ll show me what they’ve done, and I’ll add my comments. It’s been a really great experience working with them.

They walked me step-by-step through the tools they use, and they were very patient about it. This has given me confidence that they can execute my vision. We communicate over Slack, Google Meet, and more.

What did you find most impressive about them?

They are very professional, so I felt confident investing in them.

Are there any areas they could improve?

My only wish is that I would’ve hopped on a plane and met them in person already. I really want to take them all out to dinner to thank them for what they’re doing to me.

There’s only really been one change that we had to make, and that was turning the cash-out function from a barcode to a QR code. This wasn’t a big deal, however

BACKGROUND

Introduce your business and what you do there.

I am the CEO and one of the founders of My Private Shares. Our technology platform connects shareholders of private companies, private partnerships, or private investments. There, they can potentially communicate with other shareholders within the same company who might want to sell or purchase shares.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Naked.?

We hired Naked to build a user-friendly platform for our niche market. This platform will be delivered in the form of a web app, which we will integrate into our website in time for its July 2022 launch.

SOLUTION

What was the scope of their involvement?

We first explained to Naked the core problem our company is solving. We also shared our business model and plans to expand into a company communication tool, as opposed to simply being a bulletin board for private shareholders.

Our discovery sessions evolved into weekly sessions joined by Naked’s project manager and lead designer. They also brought in an expert who helped develop the wireframes for the web app. We mapped out the user journey, from how a potential shareholder or underlying company would log into the website all the way through the experience that they would have in intersecting with our company.

Jason (Co-Founder) proposed to develop the web app such that it was highly intuitive and user-friendly, so he and his team made sure that the multiple wireframes were easy to utilize. We proceeded to engage in a process where we shared different semantics and nomenclature to develop the simplest and best program for our customer experience. Even the president of our company provided them with additional information during that process.

What is the team composition?

We’ve worked with Jenna (Senior Client Success Manager), Jason, who is the lead designer, and Juan (UX/UI Designer), who has been participating in every part in the background and will be one of the programmers during development. John (Co-Founder & CEO) has also been leading the project —  helping get the project set and building a comfort process around a broad-scaled team.

How did you come to work with Naked.?

I found Naked. through our general counsel who had a positive reference from working with them previously. Additionally, we spoke to one of their referential clients who spoke very highly about the interaction that they had together. He was sort of in the same mindset as us where he didn’t know anything about technology when he started the project but found it very easy to work with Naked. I have no technical skills, so we needed a partner that could educate us through the process.

We liked Naked because, ultimately, they aren’t just a technology company but are also a marketing company and a capital advisor to technology companies. They easily understood the value proposition we were offering because it was something they could see their own clients using and it was something they were really knowledgeable about.

How much have you invested with them?

We have spent $20,000 to date, and we have a project budget of about $100,000–$125,000.

What is the status of this engagement?

Our partnership began in April 2022, and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are excited to see our vision being realized by the team. The president of our company is also very enthusiastic about this business model because he has had some experience relative to the business opportunity that we are exploring. 

How did Naked. perform from a project management standpoint?

Naked has been very adaptable to pivoting to our different needs and understanding how the product is supposed to be built for our customers. They’ve kept to a very specific timeline and currently use Google Drive as a primary communication tool. 

We’re using a dashboard to track the project, which is very helpful, but we’ve found it more meaningful to communicate our progress through conversations and weekly meetings. It isn’t a very complicated business that we are starting, but they have been very intuitive from the beginning.

What did you find most impressive about them?

They have a very strong knowledge base and were able to quickly grasp our business model and value proposition. The tools that they use and the wireframes that they’ve developed are also very simple. 

We appreciate that they easily understand our need to have a technology that isn’t too complex or confusing. We’ve been able to move well through the process of determining different options —  relative to esthetics on the marketing side. Whatever difference I am paying for an onshore provider is well worth it from a value perspective. With Naked, nothing is lost in translation, and everything is easily understood.

Are there any areas they could improve?

I don’t have any constructive feedback, except for them to maybe have a bit more flexibility towards Eastern time zones. As they are Pacific, all of our calls are generally done in the afternoon. It would be nice if they allot one day a week to accommodate East Coast clients, but they don’t need to do that for lifestyle purposes. They’re really good about setting appointments, though, and together, we’ve established a good system to stay on task. 

Do you have any advice for potential customers?

What is most important is the understanding that Jason has of the product opportunity. When I first started with them, I didn’t know who was going to be the quarterback, so to speak, on the deal. Jenna is a very effective account manager, but ultimately, your efficiency boils down to the interaction that you have with your primary lead designer and developer, and that is Jason. He has done a great job. 

From my standpoint, in framing out what the responsibilities are through the project, Jason should be clearly identified in my mind as the quarterback relative to this. I think they like to put their project manager as the lead, but it is really the person that is directly involved in the design of the wireframes.