Kontra

BACKGROUND

Please describe your company and your position there.

I am a client relationship manager at an investment firm for retail and corporate clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kontra?

We contracted with Kontra for social media marketing services on Facebook and LinkedIn.

What were your goals for this project?

We find that education is the biggest challenge in the investment industry. We want to provide useful content to better inform our audience and keep their interest.

SOLUTION

How did you select this vendor?

We met with several agencies, but Kontra was prepared with the best ideas and an interesting approach to address our needs.

Describe the scope of their work in detail.

Kontra manages our Facebook and LinkedIn accounts beyond simple advertising. They provide specific and stimulating copy and images to use across our platforms. They communicate with our clients through these accounts while tracking and analyzing their online behavior.

What was the team composition?

Their team is headed by their CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have experienced a steady growth of followers and connections on both of our social media networks.

How effective was the workflow between your team and theirs?

They meet our expectations for scheduling and feedback.

What did you find most impressive about this company?

Kontra keeps us awake in our everyday life of the financial world. The market never really sleeps, and their organization and care make sure we stay relevant at all times.

Are there any areas for improvement?

There is always room to improve because of the dynamic market, but nothing specific comes to mind right now.