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    Zagreb, Croatia

A full-service digital agency

4.9
11 reviews

We are a group of people gathered under one roof who had become a family. Always looking for some new ideas, new tools and strategies, new ways of communication and above all, new ways of having fun while working. We do business and we mean business, but only if we treat our customers as friends with common goals. We’ll never settle for an ordinariness, we’ll never settle for a mediocrity and we’ll always challenge a status-quo.

 
$1,000+
 
$25 - $49 / hr
 
10 - 49
 Founded
2011
Show all +
Zagreb, Croatia
headquarters
  • Ulica Ljudevita Posavskog 4
    Zagreb 10000
    Croatia

Portfolio

Key clients: 

Pernod Ricard, Kenwood, De'Longhi, Natuzzi, Daikin, Ricola, Zagreb Tourist Board, Sava insurance, UNICEF

All case studies

We have all case studies at https://kontra.agency/work/love-zagreb/ and on our Behance profile https://www.behance.net/kontraagency 

Tourist board Zagreb - a blog for tourists, travelers, and locals

Tourist board Zagreb - a blog for tourists, travelers, and locals. A full case study can be found at https://kontra.agency/work/love-zagreb/ . 

Natuzzi furniture brand digital marketing

Social media communication and digital advertising for Natuzzi. A full case study can be found at https://kontra.agency/work/natuzzi/ . 

Junior Chamber International website

A website for JCI EPM conference. A full case study can be found at https://kontra.agency/work/jci/ .

Jameson Sinemetu website

A website for Jameson. A full case study can be found at https://kontra.agency/work/jameson/ 

Reviews

4.9
11 reviews
Sort by

Brand Awareness Services for IT Company

"Kontra always has new ideas and they completely understand our needs and requirements."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. 2018 - Ongoing
Project summary: 

Kontra provides inbound marketing and brand awareness services, focusing on unique content posted on blogs, Facebook, and LinkedIn.

The Reviewer
 
1-10 Employees
 
Zagreb, Croatia
Jelena Kukret
Marketing Manager & Sales Rep, Saop d.o.o.
 
Verified
The Review
Feedback summary: 

The number of followers and the impressions have increased markedly since Kontra was first engaged. Their consistent communication, responsiveness, creativity make them a valuable partner. This, along with their can-do attitude, contributes to the possible expansion of their role.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager and sales representative at an IT company in Zagreb. We’re the leading regional company for the development of business accounting solutions and services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kontra?

We needed help to build brand awareness in the market and create brand recognition through creative and interesting content. While we’ve been in business for several years, we don't have an in-house marketing staff to help us.

What were your goals for this project?

We wanted to increase the recognition of our brand as well as sell more of our products. We needed a good inbound marketing strategy, which would be simple and accessible to the target audience.

SOLUTION

How did you select this vendor?

We had a bad experience with a previous marketing agency. Our colleague from Slovenia met Kontra at a marketing conference. She recommended them to us so we organized a meeting. We liked their way of thinking in regards to inbound marketing, which is our primary marketing strategy. It’s important to us to find a partner that can guide us and give us advice.

Describe the scope of their work in detail.

Kontra arranged a meeting where we defined our goals, budget, and what we want to achieve. Together we decided to create quality and interesting content—blogs, webinars, manuals—that will attract our target audience. Every month we prepare a marketing plan and give them content that they publish and promote on social networks (Facebook and LinkedIn). They also create visuals for the content if necessary.

What was the team composition?

From the vendor's side is involved about 4 people: copywriter, traffic manager, project manager, and designer. Size of the team didn't change over time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve increased the number of followers and impressions on Facebook since Kontra took over marketing on our social networks. We've also increased the number of followers on LinkedIn. Our Facebook page is more noticeable and interesting to our target audience. We’re very satisfied with the progress, as the results are also visible in our sales.

How effective was the workflow between your team and theirs?

They use an app called Productive for communication. This tool allows us to describe specific tasks and assign them to a person. It helps us to have all communication in one place. We can also discuss specific tasks by phone or organize a meeting as needed. They send us a monthly report with a detailed analysis, and every task has been up to date so far.

What did you find most impressive about this company?

Their social media marketing is very creative. Kontra always has new ideas and they completely understand our needs and requirements. Their team is very professional and knowledgeable.

Are there any areas for improvement?

We’re quite satisfied with their work. In the future, we may expand our partnership to include other fields of digital marketing.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Management for a Shoe Company

“We saw an increase in Instagram followers.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2014 - Apr. 2018
Project summary: 

Kontra provided social media marketing services, working on an Instagram platform. They focused on developing the content, increasing the follower count, and targeting specific markets.

The Reviewer
 
Ivanec, Croatia
Marketing Manager, Shoe Company
 
Verified
The Review
Feedback summary: 

Their social media efforts produced good results, increasing the Instagram account’s follower count through the use of industry-leading, innovative techniques. They communicated smoothly and effectively, demonstrated their excellent knowledge, and educated the team about social media.

BACKGROUND

Introduce your business and what you do there.

We’re a children’s shoe manufacturer. I’m the marketing manager of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kontra?

We needed work on our social media, particularly in terms of our Instagram account. Even though we’re a big company, we have a small marketing department, so we sometimes need outside help.

SOLUTION

What was the scope of their involvement?

They’ve managed our Instagram account, produced content for it, and delivered monthly reports to us. We had some goals, which they were tasked with achieving, including to increase our follower count and to focus on some specific markets—the U.K., Germany, and elsewhere. We’re responsible for taking pictures for content and sending them to Kontra.

What is the team composition?

I’ve been in contact with Ilija (CEO, Kontra).

How did you come to work with Kontra?

I’d heard a lot about them, then I attended a conference where Ilija was giving a presentation. I met him later on and we discussed a possible collaboration.

We went on to do some Facebook advertising and remarketing work 2–3 years ago. Due to that, we chose them to work on our Instagram campaign.

How much have you invested with them?

The cost was $10,000–$50,000.

What is the status of this engagement?

We worked with them from 2015–2018. We took on the work internally 4–5 months ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in Instagram followers, based on their monthly reports. We didn’t see a direct correlation with sales, but we’re doing a lot of other things in our marketing department.

How did Kontra perform from a project management standpoint?

They did everything well—we only stopped working with them because we hired an in-house person for the work. The communication was perfect. We had meetings at our office, and we also talked a lot on the phone and via email.

What did you find most impressive about them?

Their knowledge was impressive, as it was what we lacked at that moment. We’ve learned a lot from their team.

Are there any areas they could improve?

We can always do things better, but they utilized innovations in the industry throughout. Generally, they’re a great agency and they’ve done a lot to improve everything they do.

Do you have any advice for future clients of theirs?

I don’t have any specific advice. They’re a very good agency, and customers should give them a try. They’re responsive and timely, and did everything within the budget we gave them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’m always doing it.

Development of a Web Shop for a Creative Design Company

“Tell them exactly what you want to do. No matter the task, they’ll do it.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May. 2018 - Ongoing
Project summary: 

Kontra developed a nature-themed webshop for creatives to sell their handmade products. They used a basic design strategy, highlighting the beauty of each unique piece. The team continues to support the site.

The Reviewer
 
Zagreb, Croatia
Bojan Oresic
CEO, Ivan Noa Creative Design
 
Verified
The Review
Feedback summary: 

The website runs seamlessly, boasting promising traffic rates. Its design is beautiful and perfectly aligned with the vision. The Kontra team is webshop and organized, exceeding expectations in all aspects of their work.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Ivan Noa Creative Design.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kontra?

We wanted to develop a website for creatives based in Croatia. We love handmade work and wanted to make something special for others that share our interest.

SOLUTION

What was the scope of their involvement?

Because we didn’t have concrete ideas, Kontra had to design and develop our webshop from scratch. We’re outdoorsy people, and we wanted the website to reflect that. Kontra designed our site with a simple white background, embellished with natural product imagery. We photograph each product in an outdoor or wooded setting, bringing out the beauty of our users’ creations. The Kontra team continues to provide support.

What is the team composition?

We mostly interacted with Petar Bogdan (CEO & Co-Founder, Kontra).

How did you come to work with Kontra?

We started our search on the internet. We considered another company, but ultimately the partnership didn’t pan out. Then, we found Kontra and reached out. Shortly after, we met with Petar and agreed to work together.

How much have you invested with them?

So far, we’ve invested around 23,000 Croatian Kuna ($3,582 USD).

What is the status of this engagement?

We started working with them in May 2018, and it’s an ongoing partnership. We launched the website in September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our click rates are up, and they’ve implemented a system to track our progress. We can see which of our products are most popular and determine which brands we should promote more. The website is stable—there haven’t been any issues or bugs since the site launched.

How did Kontra perform from a project management standpoint?

They’re very kind and helpful. We use ActiveCollab as a project management tool.

What did you find most impressive about them?

We were overwhelmingly pleased with the end product. We’d waited so long to see it live and the platform was beautiful.

Are there any areas they could improve?

I can’t think of anything. We’ll need them to translate our page to English at some point.

Any advice for potential customers?

Tell them exactly what you want to do. No matter the task, they’ll do it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media & Digital Marketing for Investment Firm

"They meet our expectations for scheduling and feedback."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Ongoing
Project summary: 

Kontra manages social media marketing efforts on Facebook and LinkedIn accounts to better inform online visitors. They curate relevant content and images to pique interest and track customer behavior.

The Reviewer
 
11-50 Employees
 
Zagreb, Croatia
Client relationship manager, PBZ Invest
 
Verified
The Review
Feedback summary: 

Because of Kontra’s involvement, follower numbers have steadily grown on both social media platforms, and, more importantly, company visibility is always at its highest in a dynamic market. The team pairs a thoughtful approach with an efficient project management style to offer smart solutions.

BACKGROUND

Please describe your company and your position there.

I am a client relationship manager at an investment firm for retail and corporate clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kontra?

We contracted with Kontra for social media marketing services on Facebook and LinkedIn.

What were your goals for this project?

We find that education is the biggest challenge in the investment industry. We want to provide useful content to better inform our audience and keep their interest.

SOLUTION

How did you select this vendor?

We met with several agencies, but Kontra was prepared with the best ideas and an interesting approach to address our needs.

Describe the scope of their work in detail.

Kontra manages our Facebook and LinkedIn accounts beyond simple advertising. They provide specific and stimulating copy and images to use across our platforms. They communicate with our clients through these accounts while tracking and analyzing their online behavior.

What was the team composition?

Their team is headed by their CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have experienced a steady growth of followers and connections on both of our social media networks.

How effective was the workflow between your team and theirs?

They meet our expectations for scheduling and feedback.

What did you find most impressive about this company?

Kontra keeps us awake in our everyday life of the financial world. The market never really sleeps, and their organization and care make sure we stay relevant at all times.

Are there any areas for improvement?

There is always room to improve because of the dynamic market, but nothing specific comes to mind right now.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Marketing for Travel Agency

"They are a team that thinks outside of the box; they consistently discover new ideas."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2016 - Ongoing
Project summary: 

Kontra provides social media advertising assistance. They create and publish blog content as well as distributing new ads on Instagram and Facebook.

The Reviewer
 
Zagreb, Croatia
CEO, Travel Agency
 
Verified
The Review
Feedback summary: 

The new digital marketing strategies have aided to growth in site traffic and customers. Kontra’s guidance has helped generate consumer interest for services and online awareness. Their team is innovative and unafraid to try new solutions, leading to a multi-year, ongoing engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and owner of a Croatia-based travel agency. We primarily offer European destination packages.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kontra?

We needed help with social media marketing. We wanted to display our last-minute deals and package discounts to our clients so they would be aware and act quickly.

SOLUTION

What was the scope of their involvement?

They provide Facebook and Instagram assistance. Their team publishes our new ads and writes content for our blog posts, as well.

What is the team composition?

We work primarily with their CEO and traffic manager.

How did you come to work with Kontra?

After hearing the CEO’s digital marketing presentation at a business seminar, I was quickly impressed and interested in working with them.

How much have you invested in them?

We’ve spent around €10,000 each year for this project ($11,600).

What is the status of this engagement?

We began the project in 2016, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had an increase in sales; the site has seen more traffic and customers. We also receive more calls and emails regarding our services.  

How did Kontra perform from a project management standpoint?

We primarily communicate through email and on the phone, depending on the urgency. We occasionally meet at their office to discuss new ideas. They've delivered everything on time and aligned with our plans.  

Do you have any advice for potential customers?

If you want a creative team that gives solid social media guidance, we recommend working with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing and Brand Awareness for Online Shop

“Kontra’s professional nature and passion for their work make them stand out."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2016 - Ongoing
Project summary: 

Kontra created and implemented a digital marketing strategy for an online store. They developed branding plans and continue to manage those efforts through Google Analytics.  

The Reviewer
 
1-10 Employees
 
Zagreb
Mirna Cizel
CEO, M.S.VE.Studio d.o.o.
 
Verified
The Review
Feedback summary: 

The digital marketing efforts aided toward an increase in customer sales. Kontra’s services helped raise and maintain brand recognition. Their team has extensive knowledge in the social media advertising realm, and they were an effective partner in rolling out the branding efforts.

BACKGROUND

Please describe your company and your position there.

I’m the owner and CEO of an online store that sells handmade wedding and party favors, including invites, gifts, decorations, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kontra?

We needed Kontra to manage our digital marketing efforts, including on Google and social media networks.

What were your goals for this project?

We needed brand awareness to increase our sales.

SOLUTION

How did you select this vendor?

I attended the CEO’s lecture and found it to be very informative. After that, I decided to contact them for the project.

Describe the scope of their work in detail.

We had an initial meeting to discuss my products, audience, and ideas about my brand. We laid out my challenges, primary goals, and optimal budget. They tested multiple types of promotion to find what suited our needs best. Now that they’ve implemented the digital marketing strategy, they use Google Analytics to monitor any changes in sales.

What was the team composition?

I primarily work with the account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Although difficult to measure, our sales have increased since Kontra began their branding services for us. They’ve been able to improve and maintain our brand awareness.

How effective was the workflow between your team and theirs?

They are easy to communicate with them; we talk primarily on the phone or through email. Their team provides monthly summary reports on their progress.

What did you find most impressive about this company?

Kontra’s professional nature and passion for their work make them stand out. They are knowledgeable about everything in the field of digital marketing.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Social Media Marketing for Furniture Store

“They’re dedicated to meeting our expectations.”

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4.5

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jul. 2016 - Ongoing
Project summary: 

Kontra creates and publishes targeted social media content for campaigns promoting furniture. They also manage AdWords campaigns and contribute to digital marketing strategy.

The Reviewer
 
11-50 Employees
 
Zagreb, Croatia
Matjaz Sogoric
CEO, Natuzzi
 
Verified
The Review
Feedback summary: 

Kontra’s high-quality deliverables and dedication continue to impress. These, along with efficient project management and regular reports, have led to an expansion in their role.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of a furniture retailer in Croatia. We have two different brands: a general furniture store and a showroom specializing in sofas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kontra?

We needed help with social media marketing. We use separate channels for our two brand names.

SOLUTION

What was the scope of their involvement?

Currently, Kontra is responsible for all of our advertising and marketing initiatives, including our website and social media accounts. Initially, we provide guidelines and content, including a huge bank of photos and images, and Kontra takes it from there. They design, prepare, and publish our Facebook ads and AdWords campaigns. They propose keywords, analyze the results, and help determine strategy. They also help us with promotions on Instagram and other channels. When customers comment online, we manage and respond to them on our side.

What is the team composition?

We communicate with the owner of Kontra and an account manager.

How did you come to work with Kontra?

We chose Kontra after doing some online research and interviewing a few people who were doing something similar. We also got a few recommendations.

How much have you invested with them?

We’ve spent $35,000 on their services.

What is the status of this engagement?

We started working together in July 2016. The work is ongoing, as we decided to extend the scope of our engagement with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re satisfied with their work. They provide monthly reports, and we also do some statistics of our own to see how the business is going. So far, we’re happy with the results.

How did Kontra perform from a project management standpoint?

They’re managing everything quite well. We communicate via email and the occasional phone call. Also, we have monthly meetings to discuss previous results and future direction.

What did you find most impressive about them?

They’re a compact team that’s very professional. They’re dedicated to meeting our expectations. I definitely recommend Kontra.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Marketing for a Tourist Company

"Hire them because they like to work and are not afraid of a challenge."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2015 - Ongoing
Project summary: 

Kontra Agency does content marketing and monthly blog writing. Two Google campaigns have targeted seasonal business periods. 

The Reviewer
 
Zagreb, Croatia
Head of IT Department, Tourist Company
 
Verified
The Review
Feedback summary: 

The 360 blog posts are both compelling and creatively sourced. They deliver quality content always meet deadlines. The partnership is dynamic and likely to deepen, depending on budget constraints.

BACKGROUND

Introduce your business and what you do there.

I am the head of the IT department for a city’s nonprofit tourist board.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kontra Agency?

We wanted to create a portal for bloggers to describe the city across our informative websites. Furthermore, as an institution, we had a challenge with content for social media networks because, in the beginning, we weren’t creating content.

SOLUTION

What was the scope of their involvement?

At first, they created eight monthly blog entries about the city’s offerings. Following that, we wanted to get locals—including foreign transplants—involved with the content. We also wanted to talk to tourists on the streets about their impression of the city. The team created a CMS, which we use to approve their content before publication. To support the blog posts, Kontra Agency created two Google campaigns for Christmas and summer tourism.

What is the team composition?

Our main point of contact was Ilija (CEO, Kontra Agency).

How did you come to work with Kontra Agency?

We wanted a company with expertise in writing. A local firm in a small city, Kontra Agency knew us through shared social networks; I already knew Ilija. They contacted us via email to introduce the company and their services.

How much have you invested in them?

We spend around 100,000 Croatian Kuna ($15,770 USD) per year.

What is the status of this engagement?

We began working with them in January 2015 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The sites now have 360 blog entries that cover our city’s cultural and culinary scenes. The content promotes our hidden gems in a compelling fashion. We want to do more with them, especially advertise the site’s content, but our budget limits the breadth of activity. We’re proud of Kontra Agency’s work and have applied for an award from a leading tourism organization.

How did Kontra Agency perform from a project management standpoint?

They’ve completed everything on time. We communicate via phone, email, Skype, Facebook Messenger, and in-person meetings.

What did you find most impressive about them?

A very creative team, Kontra Agency has found a variety of interesting stories in such a small city—and topics not usually covered in traditional platforms and advertising channels. Overall, creativity keeps this partnership dynamic and I’m satisfied with what we’ve created so far.

Do you have any advice for potential customers?

Hire them because they like to work and are not afraid of a challenge.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for a Heating and Cooling Company

“They’re excellent at what they do.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2015 – Ongoing
Project summary: 

Kontra offers advertising, primarily through digital marketing, but also through outdoor media. They set up social media accounts and develop and execute advertising campaigns. The relationship is ongoing.

The Reviewer
 
Zagreb, Croatia
Marketing Coordinator, Heating and Cooling Company
 
Verified
The Review
Feedback summary: 

Kontra successfully reaches customers with their advertising and social networking. They monitor their reach and estimate their deliverables accurately and deliver superior customer service, including strong availability and support. Their strong reliability resulted in continued work. 

BACKGROUND

Introduce your business and what you do there.

I’m a marketing coordinator for a heating and cooling solutions company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kontra?

Our company needed help establishing a presence on social media.

SOLUTION

What was the scope of their involvement?

I’m working with Kontra mainly on digital marketing channels—advertising and setting online campaigns. Kontra initially set up a Facebook page for us and later worked on LinkedIn, Instagram, and YouTube profiles for us.

Our company does seasonal advertising, and I collaborated with their team during the summer and winter depending on which products we wanted to promote. We focus on air conditioners for the hot season, for example.

They set up a media plan and created advertisements for us, mostly on Facebook, but also on YouTube. They’re successful in optimizing campaigns. We’re able to run several ads, monitor them on a daily basis, and optimize them.

Kontra is currently managing a campaign for one of our markets. They’ve also made media buys for outdoor advertising, not only digital. I’ve given them my whole budget for the secondary market to make a media plan, gather and compare offers, and contact the parties involved.

What is the team composition?

Our main point of contact is their CEO.

How did you come to work with Kontra?

They were recommended by my graphic designer.

How much have you invested with them?

Our yearly budget with them is between $10,000–$50,000.

What is the status of this engagement?

We started working with Kontra 3–4 years ago. The work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have many engagements on our social networks. We’ve recently established a competence center, which monitors all our campaigns for Central European countries. We ran a campaign in the spring and received many good comments on our performance from the competence center.

How did Kontra perform from a project management standpoint?

They’re constantly online. I can get answers at any time of day and even during weekends. Kontra is extremely helpful. Our main form of communication is email, and we also have phone calls.

What did you find most impressive about them?

I appreciate their accuracy. We can set up goals and truly monitor our success. Kontra is an analytics-driven company.

Are there any areas they could improve?

They don’t offer everything we need. Kontra has started to hire experts in other areas, including graphic design and copywriting. I expect that they will cover these in the future.

5.0
Overall Score They don’t offer everything I would like to have from an online agency, but they’re excellent at what they do.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would recommend them for the same scope of work.

Social Media Marketing for Private Medical Practice

"Their best asset is their ability to manage our constantly fluctuating advertising budget."

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4.5

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
2013 - Ongoing
Project summary: 

Kontra manages Facebook and Instagram advertising to draw new patients to a private medical practice. They oversee most aspects of the campaigns, including image selection and copywriting. 

The Reviewer
 
Zagreb, Croatia
Ana Bilić
CMO, Bilić Vision
 
Verified
The Review
Feedback summary: 

By constantly optimizing content and analyzing results, Kontra has greatly improved campaign performance without increasing the monthly budget. The agency handles a sensitive industry through meticulous reporting, innovative ideas, and swift response to potentially damaging situations. 

BACKGROUND

Introduce your business and what you do there.

We are a group of two companies: an optical shop and a medical hospital for ophthalmology and orthopedics. Both do a lot of Facebook and Instagram advertising. The clinic and ophthalmology channels fit especially well with our patients and market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kontra?

Reaching out to new patients is always a challenge. We advertise a lot for our clinic and optical shop, but our main services, specifically LASIK, are private. It’s impossible to have LASIK in a general hospital since it’s a strictly private service provided by clinics. We reached out to Kontra, one of the best agencies in Croatia, because we wanted to acquire as many patients as possible.

SOLUTION

What was the scope of their involvement?

They handle 80% of our social media campaigns, including copywriting and searching for photos. They send us the copy and we make changes.

What is the team composition?

They assign an account manager for daily work, but we also discuss important topics with their CEO. 

How did you come to work with Kontra?

I started working for the company in 2013. I wasn’t satisfied with our Google advertising agency, so I changed to another group, which was great. We had amazing results within the first few months, and I trusted their judgment. That group recommended Kontra to us.

I was also dissatisfied with our Facebook agency, so I asked the owner of our main contractor—who was a certified Google trainer—to recommend an agency in Croatia. He also referred me to Kontra.

How much have you invested with them?

Excluding our advertising spend, their fee has been 5,000 kunas ($790 USD) per month since the start of our collaboration. We’ve negotiated the price a few times, but I'm not keen to pay more for the same service.

What is the status of this engagement?

We started working with Kontra in 2013 or 2014. Kontra began with Facebook and added Instagram one year later. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their CEO's involvement is proactive, not passive. Every time Facebook offers a new advertising approach or tool, he's the first one to know about it. He shares that information, encouraging us to implement and test those new channels. 

He works to optimize our spending and constantly increase the number of leads we receive through each channel. We get more and more, yet stay on the same budget. That's really valuable.

Their best asset is their ability to manage our constantly fluctuating advertising budget. Our competitors also invest in ads, but we always perform well with Kontra. Our number of leads rises every year, so we're satisfied.

How did Kontra perform from a project management standpoint?

We communicate using everything from WhatsApp to phone to email. I can call their CEO or my account manager at any time, even after working hours.

Every month, they analyze how our posts perform and how many leads we receive. This gives us the answers we need for the next month and enables us to fine-tune our posts and advertising. They communicate well with my marketing department and put a lot of effort into their actions.

They also reply to our posts. On one occasion, I noticed a negative comment on our advertisement. Our manager was on it in five minutes. Their crisis management is responsive.

What did you find most impressive about them?

Not many agencies provide medical advertising since it’s delicate, but Kontra is great at it. Our copywriter understands how our advertisements and posts should be written. We don’t give them many corrections.

A group's performance tends to become worse as the years pass, but no one photo or selection of copy is better than another. They maintain the same level of quality, and our results get better and better. I’m satisfied with their work.

Are there any areas they could improve?

When we started working together, they were defensive toward feedback on the copy and image quality. I asked their CEO to be less emotional during these discussions. He felt that he was giving everything he could and more, but I was still dissatisfied. This has changed with time. 

4.5
Overall Score Working with them is great, but could always be better.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve never missed a deadline.
  • 5.0 Cost
    Value / within estimates
    We'd definitely pay more for another Croatian company.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I've referred them multiple times.