What evidence can you share that demonstrates the impact of the engagement?
Their CEO's involvement is proactive, not passive. Every time Facebook offers a new advertising approach or tool, he's the first one to know about it. He shares that information, encouraging us to implement and test those new channels.
He works to optimize our spending and constantly increase the number of leads we receive through each channel. We get more and more, yet stay on the same budget. That's really valuable.
Their best asset is their ability to manage our constantly fluctuating advertising budget. Our competitors also invest in ads, but we always perform well with Kontra. Our number of leads rises every year, so we're satisfied.
How did Kontra perform from a project management standpoint?
We communicate using everything from WhatsApp to phone to email. I can call their CEO or my account manager at any time, even after working hours.
Every month, they analyze how our posts perform and how many leads we receive. This gives us the answers we need for the next month and enables us to fine-tune our posts and advertising. They communicate well with my marketing department and put a lot of effort into their actions.
They also reply to our posts. On one occasion, I noticed a negative comment on our advertisement. Our manager was on it in five minutes. Their crisis management is responsive.
What did you find most impressive about them?
Not many agencies provide medical advertising since it’s delicate, but Kontra is great at it. Our copywriter understands how our advertisements and posts should be written. We don’t give them many corrections.
A group's performance tends to become worse as the years pass, but no one photo or selection of copy is better than another. They maintain the same level of quality, and our results get better and better. I’m satisfied with their work.
Are there any areas they could improve?
When we started working together, they were defensive toward feedback on the copy and image quality. I asked their CEO to be less emotional during these discussions. He felt that he was giving everything he could and more, but I was still dissatisfied. This has changed with time.