ITForce

BACKGROUND

Please describe your company and position.

I am the Founder / CEO of CUSTOS Defense Technologies

Describe what your company does in a single sentence.

Manufacturer of portable charging stations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Increasing targeted traffic from contextual advertising
• As well as increasing organic traffic
• Boosting the number of conversions, and reducing their cost

SOLUTION

How did you find ITForce?

Clutch Site

Why did you select ITForce over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from ITForce were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project resulted in a significant increase in targeted traffic and conversions, while ongoing optimization helped reduce the cost per conversion. At the same time, the website achieved higher and more consistent rankings in organic search results for relevant target queries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project led to an increase in tracked phone calls and a higher number of purchases made through the website, including completed shopping cart checkouts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All requests and tasks were completed within the agreed timelines. The managers were professional, responsive, and pleasant to work with. We received weekly reports covering completed tasks, implemented changes, and overall project progress.

What was your primary form of communication with ITForce?

Virtual Meeting

What did you find most impressive or unique about this company?

They take a personalized approach to every task. The manager is always available, responsive, and ready to help. We can always rely on the quality and consistency of their work.

Are there any areas for improvement or something ITForce could have done differently?

We are very satisfied with the quality of service and support provided by ITForce.

BACKGROUND

Please describe your company and position.

I am the Owner & CEO of BauService

Describe what your company does in a single sentence.

The company specializes in the production and sale of materials and products for construction and renovation, with a focus on plastering, puttying, and screed installation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Reduce the cost per purchase conversion.
• Increase targeted traffic from Google Ads and organic search.
• Increase the number of purchases on the website.

SOLUTION

How did you find ITForce?

Online Search

Why did you select ITForce over others?

• High ratings
• Good value for cost

How many teammates from ITForce were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

At the beginning of our paid search advertising campaign:

• Conducted an initial audit of the website and business objectives.
• Developed the Google Ads account structure.
• Created and configured Shopping campaigns.
• Created and configured Performance Max campaigns.
• Set up geographic targeting and relevant audience segments.
• Configured bidding strategies and allocated advertising budgets.
•  Set up and configured Google Merchant Center.
• Created and optimized the product feed. Configured product, pricing, and availability data.
• Set up purchase and purchase value tracking.
•  Integrated Google Ads with Google Analytics 4.
• Verified the accuracy of conversion tracking and data collection.
• Conducted an initial analysis of product and category performance. 
  
  Our ongoing optimization activities include:
  
  Pausing products with high spend and no conversions. 
  Excluding underperforming geographic locations from targeting.
  Adjusting campaign budgets and bidding strategies based on performance. 
  Monitoring product status in Merchant Center and regularly checking the product feed. Reviewing and optimizing search queries in Shopping campaigns. 
  Implementing recommendations to improve overall account performance and quality.
  
  During our cooperation, 846,383 targeted sessions were driven to the website through paid search advertising.
  
  
  
  Completed SEO Work:
  
  Conducted an initial SEO audit of the website and identified key areas for improvement. Developed an SEO strategy based on the website structure, business goals, and target search queries. 
  Conducted keyword research and analyzed search demand and user intent. 
  Optimized the website structure and created recommendations for category and product pages. 
  Optimized category, product, and informational pages for relevant search queries.
  Improved internal linking to strengthen the website structure and distribute link equity. 
  Identified and fixed technical SEO issues affecting crawling and indexing.
  Optimized the website’s indexation and monitored pages indexed by Google. 
  Optimized content and developed recommendations for creating new SEO content. 
  Analyzed competitors and identified opportunities for increasing organic visibility. 
  Developed and implemented a link-building strategy to strengthen the website’s backlink profile. 
  Monitored organic traffic, keyword rankings, indexed pages, and other key SEO performance indicators. 
  Regularly analyzed SEO performance and implemented ongoing improvements based on the results.
  
  Since the beginning of our SEO optimization efforts, organic traffic has increased by 135% to date.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistently increased the number of completed purchases and incoming calls while keeping the advertising budget unchanged.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project updates were provided twice a week. During our regular communication, we also discussed interim results, current performance, and ideas for further optimization. At the end of each reporting period, once a month, we provided a detailed PDF report featuring key metrics, charts, and performance results. Following each monthly report, we held a call to discuss the results, key findings, and further plans for the project.

What was your primary form of communication with ITForce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company manager has always been open to communication, responsive, and easy to work with. Throughout our cooperation, communication has been smooth, with no misunderstandings or challenging situations. We are very satisfied with the partnership and appreciate the professional and collaborative approach of the team.

Are there any areas for improvement or something ITForce could have done differently?

At this stage, I am completely satisfied with all aspects of ITForce’s work.

BACKGROUND

Please describe your company and position.

I am the executive of Chronocash GmbH

Describe what your company does in a single sentence.

We are a company, spezialising in buying, selling and seevicing luxury second hand watches.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Generate traffic from google
• SEO optimization
• SEA optimization

SOLUTION

How did you find ITForce?

• Online Search
• Referral

Why did you select ITForce over others?

• Pricing fit our budget
• Good value for cost

How many teammates from ITForce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired IT Force to improve our online visibility and client acquisition through targeted search engine advertising.

Their work focused on:

SEA Optimization: Enhancing our Google Search Engine Advertising campaigns to achieve better ranking and relevance.
PPC Management: Managing and optimizing our Google Pay-Per-Click campaigns to maximize return on ad spend.
Client Flow Increase: Creating and refining strategies to drive more qualified traffic to our website, resulting in higher conversion rates.

Key Deliverables

Improved performance and cost-efficiency of Google Ads campaigns.
Optimized ad targeting and keyword selection.
Clear reporting and analytics to track progress and ROI.
Noticeable increase in quality website visitors and potential clients.

IT Force delivered exactly what we were looking for. They successfully optimized our Google SEA campaigns and managed our PPC advertising with great attention to detail. Communication was clear, reports were easy to understand, and results were visible within a short time.

Thanks to their work, our online client flow has significantly improved, and our advertising budget is being used much more efficiently. We appreciate their professionalism and data-driven approach, and we would gladly recommend IT Force to any business looking to boost their online marketing results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since starting our cooperation with IT Force in January 2023, we’ve seen clear, measurable improvements in our online marketing performance and business results:

Website Traffic Growth: Organic and paid traffic to ChronoCash.eu increased by over 65% within the first 6 months.
Higher Conversion Rate: The percentage of visitors turning into leads or clients grew by over 30%, thanks to better ad targeting and landing page optimization.
Improved Cost Efficiency: Our cost per lead through Google Ads decreased by around 25%, meaning we are now attracting more clients for less budget.
Better Keyword Rankings: Our ads began appearing consistently in the top positions for targeted high-value watch-related keywords.
Increased Client Flow: Compared to early 2023, the number of qualified client inquiries via the website and online campaigns nearly doubled.

These results directly contributed to higher sales volume and stronger brand visibility in our target markets. IT Force’s strategic adjustments and ongoing campaign management have made a significant, measurable difference in our digital growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent — all deliverables were completed on time, communication was clear, and they were quick to respond to our needs. We highly recommend their services.

What was your primary form of communication with ITForce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses us most is their deep expertise in Google advertising combined with a proactive, results-driven approach. They didn’t just manage campaigns — they constantly looked for ways to improve performance and maximize our return on investment.

Are there any areas for improvement or something ITForce could have done differently?

Honestly, our experience was very positive. If anything, we would have appreciated even more frequent progress updates, but overall their work exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Head of Digital & Design of Golden State Trailers

Describe what your company does in a single sentence.

Golden State Trailers designs and manufactures custom food trailers tailored to meet the specific needs of mobile food entrepreneurs across the United States.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Service: Comprehensive SEO promotion (local promotion across major cities and states)
• Goal: To reach the TOP positions in major cities and states for food trailer sales

SOLUTION

How did you find ITForce?

Online Search

Why did you select ITForce over others?

High ratings

How many teammates from ITForce were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work includes the following:

• Competitor analysis
• Technical audit
• Semantic core development
• Link building (strategy development and acquisition of external backlinks)
• Website content optimization (articles, metadata)
• Website structure analysis and recommendations for improvement and implementation
• Ongoing support and verification of the implementation of technical recommendations, etc.

Key deliverables / Results:

• 110 referring domains
• +350% increase in organic search traffic
• 67 keywords ranked in the TOP-3

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 110 referring domains
• +350% increase in organic search traffic
• 67 keywords ranked in the TOP-3

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured and consistent. Tasks were delivered according to the agreed schedule, and communication was timely and clear. The team was responsive to our questions and readily made adjustments when necessary.

What was your primary form of communication with ITForce?

Virtual Meeting

What did you find most impressive or unique about this company?

What we found most notable about the company was its systematic approach and attention to detail. They consistently focused on the project's goals and maintained transparency throughout the process.

Are there any areas for improvement or something ITForce could have done differently?

While the overall experience was positive, there were moments when we would have appreciated a bit more initiative in offering proactive solutions or anticipating potential issues. That said, the team was always open to feedback and willing to adjust when needed.

BACKGROUND

Please describe your company and position.

I am the owner of metalevo.in.ua

Describe what your company does in a single sentence.

Production and sale of metal beds

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Attracting targeted traffic
• Increasing website sales
• Reducing the cost of conversions on the website

SOLUTION

How did you find ITForce?

Online Search

Why did you select ITForce over others?

High ratings

How many teammates from ITForce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Restructured campaigns to align better with target audience segments.
Created dedicated ad groups for each product category and service.
Conducted thorough keyword research to identify high-performing, relevant keywords.
Added negative keywords to eliminate irrelevant traffic and reduce wasted ad spend.
Refined ad copy to improve relevancy and appeal to potential customers.
Narrowed geographic targeting to focus on regions with higher conversion potential.
Regularly monitored bids and adjusted them based on performance.
Ensured ad relevance and consistency between ad copy and landing pages.
Implemented tracking for key conversion events, such as form submissions, phone calls, and online purchases.
Launched remarketing campaigns targeting users who had visited the site but not converted.

Lowered the cost per conversion by 15%, resulting in more cost-effective campaign performance.
The CTR improved by 12% due to more targeted and relevant ad copy and better keyword optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Here are three key metrics we used to measure the effectiveness of Google Ads campaigns:
Conversion Rate
Cost Per Conversion
Click-Through Rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We always found a common language and the right solution to the tasks.

What was your primary form of communication with ITForce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism.  Flexible approach. Creativity. They've offered a non-standard approach to solving a problem.

Are there any areas for improvement or something ITForce could have done differently?

Expanding the list of services provided

BACKGROUND

Please describe your company and position.

I am the Owner of Smileys - family events

Describe what your company does in a single sentence.

Organization of children's parties in Israel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Getting targeted leads using targeted advertising on Facebook and contextual advertising on Google Edwards
• Popularization of our company's brand

SOLUTION

How did you find ITForce?

Online Search

Why did you select ITForce over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from ITForce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• First, a Primary Industry Analysis was conducted.
• Then a strategy was built and a content plan was developed.  
• The page was filled with content.  
• Installing the Facebook Pixel 
• Was gathered the target audience for testing and determining the most effective ones.
• Created advertising taking into account the targeting of the right segments and regions.
• Analytical data were collected and evaluated with further adjustments.
• Over the last month, we received about 150 applications from leads in the Facebook and WhatsApp messengers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Progress was measured in the increase in the number of leads per period, as well as in the decrease in the cost of each lead. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have a very responsive and efficient team working with me. I receive an interim report every week and a final report at the end of the month without any delay.

What was your primary form of communication with ITForce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They always find new, non-standard solutions.

Are there any areas for improvement or something ITForce could have done differently?

I like everything about ITForce.

BACKGROUND

Please describe your company and position.

I'm an officer at All In The House. 

Describe what your company does in a single sentence.

Sale of furniture and accessories for the home.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Setting up GOOGLE ads
• Work with the Merchant Center

SOLUTION

How did you find ITForce?

Other

Why did you select ITForce over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

What was the size of ITForce’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

At the beginning of our cooperation, Google Ads account as already created. We optimized it by: 

• creating a Google Analytics account; 
• linking the Google Analytics and Google Ads accounts; 
• setting up goals in Google Analytics and importing them into the Google Ads account; 
• enabling e-commerce in Google Analytics and verifying data transmission. 

The account had a standard Shopping campaign, so we added Smart Shopping campaigns, optimized the data feed for ads, and set up a search campaign with brand keywords. The brand search campaign was paused as it proved to be ineffective. We worked with Standard and Smart Shopping campaigns as they provided the best results in terms of transactions and conversion value. On September 16, 2022, Smart Shopping became unavailable, so all campaigns were smoothly transitioned to Performance Max. 

Our current optimization measures include: 

• adjusting the budget of active ad campaigns depending on seasonality; 
• testing new advertising strategies; 
• setting up additional campaigns for seasonal products. 

Our regular actions include: 

• turning off products with high costs and no conversions; 
• excluding high-cost geolocations from display; 
• adjusting budgets and strategies; 
• monitoring products in Merchant Center and checking the feed; 
• cleaning up search queries in shopping campaigns; 
• implementing recommendations to improve account quality score.

During our cooperation, the number of transactions increased by 431%, advertising revenue increased by 1315%, and the average check grew by 197%.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The number of transactions, total transaction value, and average order value.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

For communication, we use Telegram chat, and project reports are provided once a month in the form of an interactive report with metrics and results of work, as well as a plan for the next month. If there are any additional comments, we discuss them on a call or in the chat.

What was your primary form of communication with ITForce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company manager is always open for discussion, easy to work with and communicate with. There have been no misunderstandings or unpleasant situations during our cooperation. I am satisfied with our partnership; it's been pleasant to work with professionals.

Are there any areas for improvement or something ITForce could have done differently?

Together we strive for the best results. That's why we monitor seasonal demand and make changes to the settings of campaigns and assortment.

BACKGROUND

Please describe your company and your position there.

The Stalirov&Co team accompanies IT business at all stages of development and implements legal solutions such as Terms of use / Privacy Policy, Software development contracts / Master service agreements / Dedicated team agreements / NDA / NCA / NSA, Term Sheet, Shareholder Agreement. We accompany a team onboarding / offboarding process and registration of IT companies in the USA, Estonia, Cyprus, England, and Poland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce, and what were your goals?

We wanted to improve organic search rankings on Google for commercial legal queries. We were interested in filling the site not only with high-quality texts, but also in developing content taking into account useful semantics. In addition, we needed to solve technical problems on the website that affect SEO promotion results. All these tasks were performed by ITForce specialists.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had read the reviews and evaluated the rating, talked with the ITForce team and decided to start cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We agree on a scope of work every month, taking into account current needs. Usually the ITForce team prepares for us the SoW on texts for the blog and outside sources, the SoW on crowd marketing texts, title and description tags, recommendations for technical website optimization. Now we are working on the English version of the site to enter the US market.

How many people from the vendor's team worked with you, and what were their positions?

Project manager Inna and SEO specialist Ksenia work on our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We brought to the TOP more than 50% of queries and got 25% of company growth for the last year. During the work, we managed to eliminate many technical errors. The visibility of the site for commercial queries is growing, and every month we get more and more organic traffic. The number of new users has doubled over the year, and has grown from 750 to 1600. The same dynemic with communication sessions, there were 1100 sessions, and now there are 2200.

Describe their project management style, including communication tools and timeliness.

We communicate with the ITForce team in Slack. All reports on the project are stored on the Google Disk, so it is comfortable to work with all files. We get the report about the scope of work and results, including analytics analysis, every month and discuss it on a call in Google Meet. The same way we agree on the plan for the next month. We have a call every week to discuss details on every task. Moreover, PM Inna is always ready to answer our questions on Slack.

What did you find most impressive or unique about this company?

We enjoy their way of structuring our working process. We always get an exact plan and everything on time. It is really convenient to work with ITForce. The specialists from ITForce are accountable, flexible, and energetic when performing tasks.

Are there any areas for improvement or something they could have done differently?

We suggest ITForce develop consulting on common strategy planning, including process payback evaluation and budget optimization.

BACKGROUND

Please describe your company and your position there.

Getmyacht - the VIP class yacht rental in Dubai

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce, and what were your goals?

We hire ITFroce to increase number of our clients from Google Ads. Our goals was receiving applications from our website and calls.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found ITForce on the freelance.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started from optimization our campaigns that I already have in my Google Ads account. Optimization includes:

• adding new extensions in ads
• working with search terms and based on this adding new negative keywords

After this optimization ITForce team were set remarketing and GDN campaigns (using keywords and interests) to increase awareness.

How many resources from the vendor's team worked with you, and what were their positions?

With a project working one project manager and one ppc specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Results which we received:

• https://photo-screen.ru/i/3IhOEpkZP
• https://photo-screen.ru/i/URShGSECl
• https://photo-screen.ru/i/Uov9axNBC
• Traffic from cpc - 60%
• Goal #1 “Form send” - 425
• Goal #2 “WhatsApp click ” - 2 269
• Goal #3 “Phone number click” - 1 287

How effective was the workflow between your team and theirs?

The team meets all deadlines. Project manager is always sending me strategy, work summary and our next steps. That is why I always know all details about my project and we can make fast decisions, if it will be needed.

What did you find most impressive or unique about this company?

The ITForce team is always one of the first who received updates from Google and we can test new fiches from Google like new campaigns or different settings. They really help us improve our online business.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I’m a service manager in a company which is offering online print on demand service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce, and what were your goals?

We just started our new online platform and we were searching for convenient sales and traffic channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found this company in freelance website, they were top1 in the list so I decided to try.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The work is starting with configuration of AdWords account and campaigns. They are selecting and approving with you the keywords and adv texts. After that they are improving campaigns according to keywords which are delivering the best conversions.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager which is as following our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Before I was trying to do by my own the AdWords, and after the ITForce team took a management owner AdWords its become like Ferrari. We see all the times raising conversions, honestly I’m thinking it’s finished there but the guys doing amazing job, all the time they are pushing maximum by optimizing our campaigns.

Describe their project management style, including communication tools and timeliness.

Mostly we communicate in Telegram. Communication is kind and clear.

What did you find most impressive or unique about this company?

There's not a lot of companies in the market that can deliver what they promise. ITForce brings us amazing results in a timely manner.

Are there any areas for improvement or something they could have done differently?

For a moment after 3-4 month of work for me everything is ok.