ITForce

BACKGROUND

Please describe your company and position.

I am the owner of metalevo.in.ua

Describe what your company does in a single sentence.

Production and sale of metal beds

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Attracting targeted traffic
• Increasing website sales
• Reducing the cost of conversions on the website

SOLUTION

How did you find ITForce?

Online Search

Why did you select ITForce over others?

High ratings

How many teammates from ITForce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Restructured campaigns to align better with target audience segments.
Created dedicated ad groups for each product category and service.
Conducted thorough keyword research to identify high-performing, relevant keywords.
Added negative keywords to eliminate irrelevant traffic and reduce wasted ad spend.
Refined ad copy to improve relevancy and appeal to potential customers.
Narrowed geographic targeting to focus on regions with higher conversion potential.
Regularly monitored bids and adjusted them based on performance.
Ensured ad relevance and consistency between ad copy and landing pages.
Implemented tracking for key conversion events, such as form submissions, phone calls, and online purchases.
Launched remarketing campaigns targeting users who had visited the site but not converted.

Lowered the cost per conversion by 15%, resulting in more cost-effective campaign performance.
The CTR improved by 12% due to more targeted and relevant ad copy and better keyword optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Here are three key metrics we used to measure the effectiveness of Google Ads campaigns:
Conversion Rate
Cost Per Conversion
Click-Through Rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We always found a common language and the right solution to the tasks.

What was your primary form of communication with ITForce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism.  Flexible approach. Creativity. They've offered a non-standard approach to solving a problem.

Are there any areas for improvement or something ITForce could have done differently?

Expanding the list of services provided

BACKGROUND

Please describe your company and position.

I am the Owner of Smileys - family events

Describe what your company does in a single sentence.

Organization of children's parties in Israel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Getting targeted leads using targeted advertising on Facebook and contextual advertising on Google Edwards
• Popularization of our company's brand

SOLUTION

How did you find ITForce?

Online Search

Why did you select ITForce over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from ITForce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• First, a Primary Industry Analysis was conducted.
• Then a strategy was built and a content plan was developed.  
• The page was filled with content.  
• Installing the Facebook Pixel 
• Was gathered the target audience for testing and determining the most effective ones.
• Created advertising taking into account the targeting of the right segments and regions.
• Analytical data were collected and evaluated with further adjustments.
• Over the last month, we received about 150 applications from leads in the Facebook and WhatsApp messengers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Progress was measured in the increase in the number of leads per period, as well as in the decrease in the cost of each lead. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I have a very responsive and efficient team working with me. I receive an interim report every week and a final report at the end of the month without any delay.

What was your primary form of communication with ITForce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They always find new, non-standard solutions.

Are there any areas for improvement or something ITForce could have done differently?

I like everything about ITForce.

BACKGROUND

Please describe your company and position.

I'm an officer at All In The House. 

Describe what your company does in a single sentence.

Sale of furniture and accessories for the home.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ITForce to accomplish?

• Setting up GOOGLE ads
• Work with the Merchant Center

SOLUTION

How did you find ITForce?

Other

Why did you select ITForce over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

What was the size of ITForce’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

At the beginning of our cooperation, Google Ads account as already created. We optimized it by: 

• creating a Google Analytics account; 
• linking the Google Analytics and Google Ads accounts; 
• setting up goals in Google Analytics and importing them into the Google Ads account; 
• enabling e-commerce in Google Analytics and verifying data transmission. 

The account had a standard Shopping campaign, so we added Smart Shopping campaigns, optimized the data feed for ads, and set up a search campaign with brand keywords. The brand search campaign was paused as it proved to be ineffective. We worked with Standard and Smart Shopping campaigns as they provided the best results in terms of transactions and conversion value. On September 16, 2022, Smart Shopping became unavailable, so all campaigns were smoothly transitioned to Performance Max. 

Our current optimization measures include: 

• adjusting the budget of active ad campaigns depending on seasonality; 
• testing new advertising strategies; 
• setting up additional campaigns for seasonal products. 

Our regular actions include: 

• turning off products with high costs and no conversions; 
• excluding high-cost geolocations from display; 
• adjusting budgets and strategies; 
• monitoring products in Merchant Center and checking the feed; 
• cleaning up search queries in shopping campaigns; 
• implementing recommendations to improve account quality score.

During our cooperation, the number of transactions increased by 431%, advertising revenue increased by 1315%, and the average check grew by 197%.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The number of transactions, total transaction value, and average order value.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

For communication, we use Telegram chat, and project reports are provided once a month in the form of an interactive report with metrics and results of work, as well as a plan for the next month. If there are any additional comments, we discuss them on a call or in the chat.

What was your primary form of communication with ITForce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company manager is always open for discussion, easy to work with and communicate with. There have been no misunderstandings or unpleasant situations during our cooperation. I am satisfied with our partnership; it's been pleasant to work with professionals.

Are there any areas for improvement or something ITForce could have done differently?

Together we strive for the best results. That's why we monitor seasonal demand and make changes to the settings of campaigns and assortment.

BACKGROUND

Please describe your company and your position there.

The Stalirov&Co team accompanies IT business at all stages of development and implements legal solutions such as Terms of use / Privacy Policy, Software development contracts / Master service agreements / Dedicated team agreements / NDA / NCA / NSA, Term Sheet, Shareholder Agreement. We accompany a team onboarding / offboarding process and registration of IT companies in the USA, Estonia, Cyprus, England, and Poland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce, and what were your goals?

We wanted to improve organic search rankings on Google for commercial legal queries. We were interested in filling the site not only with high-quality texts, but also in developing content taking into account useful semantics. In addition, we needed to solve technical problems on the website that affect SEO promotion results. All these tasks were performed by ITForce specialists.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had read the reviews and evaluated the rating, talked with the ITForce team and decided to start cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We agree on a scope of work every month, taking into account current needs. Usually the ITForce team prepares for us the SoW on texts for the blog and outside sources, the SoW on crowd marketing texts, title and description tags, recommendations for technical website optimization. Now we are working on the English version of the site to enter the US market.

How many people from the vendor's team worked with you, and what were their positions?

Project manager Inna and SEO specialist Ksenia work on our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We brought to the TOP more than 50% of queries and got 25% of company growth for the last year. During the work, we managed to eliminate many technical errors. The visibility of the site for commercial queries is growing, and every month we get more and more organic traffic. The number of new users has doubled over the year, and has grown from 750 to 1600. The same dynemic with communication sessions, there were 1100 sessions, and now there are 2200.

Describe their project management style, including communication tools and timeliness.

We communicate with the ITForce team in Slack. All reports on the project are stored on the Google Disk, so it is comfortable to work with all files. We get the report about the scope of work and results, including analytics analysis, every month and discuss it on a call in Google Meet. The same way we agree on the plan for the next month. We have a call every week to discuss details on every task. Moreover, PM Inna is always ready to answer our questions on Slack.

What did you find most impressive or unique about this company?

We enjoy their way of structuring our working process. We always get an exact plan and everything on time. It is really convenient to work with ITForce. The specialists from ITForce are accountable, flexible, and energetic when performing tasks.

Are there any areas for improvement or something they could have done differently?

We suggest ITForce develop consulting on common strategy planning, including process payback evaluation and budget optimization.

BACKGROUND

Please describe your company and your position there.

Getmyacht - the VIP class yacht rental in Dubai

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce, and what were your goals?

We hire ITFroce to increase number of our clients from Google Ads. Our goals was receiving applications from our website and calls.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found ITForce on the freelance.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started from optimization our campaigns that I already have in my Google Ads account. Optimization includes:

• adding new extensions in ads
• working with search terms and based on this adding new negative keywords

After this optimization ITForce team were set remarketing and GDN campaigns (using keywords and interests) to increase awareness.

How many resources from the vendor's team worked with you, and what were their positions?

With a project working one project manager and one ppc specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Results which we received:

• https://photo-screen.ru/i/3IhOEpkZP
• https://photo-screen.ru/i/URShGSECl
• https://photo-screen.ru/i/Uov9axNBC
• Traffic from cpc - 60%
• Goal #1 “Form send” - 425
• Goal #2 “WhatsApp click ” - 2 269
• Goal #3 “Phone number click” - 1 287

How effective was the workflow between your team and theirs?

The team meets all deadlines. Project manager is always sending me strategy, work summary and our next steps. That is why I always know all details about my project and we can make fast decisions, if it will be needed.

What did you find most impressive or unique about this company?

The ITForce team is always one of the first who received updates from Google and we can test new fiches from Google like new campaigns or different settings. They really help us improve our online business.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I’m a service manager in a company which is offering online print on demand service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce, and what were your goals?

We just started our new online platform and we were searching for convenient sales and traffic channels.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found this company in freelance website, they were top1 in the list so I decided to try.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The work is starting with configuration of AdWords account and campaigns. They are selecting and approving with you the keywords and adv texts. After that they are improving campaigns according to keywords which are delivering the best conversions.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager which is as following our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Before I was trying to do by my own the AdWords, and after the ITForce team took a management owner AdWords its become like Ferrari. We see all the times raising conversions, honestly I’m thinking it’s finished there but the guys doing amazing job, all the time they are pushing maximum by optimizing our campaigns.

Describe their project management style, including communication tools and timeliness.

Mostly we communicate in Telegram. Communication is kind and clear.

What did you find most impressive or unique about this company?

There's not a lot of companies in the market that can deliver what they promise. ITForce brings us amazing results in a timely manner.

Are there any areas for improvement or something they could have done differently?

For a moment after 3-4 month of work for me everything is ok.

BACKGROUND

Please describe your company and your position there.

My name is Orest and I am the owner of the www.compbest.com.ua We sell used computers and laptops in Ukraine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce, and what were your goals?

We have many campaigns in Google Ads for years, but the cost for the purchase was too high for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found ITForce on the www.freelancehunt.com This company had #1 rank in the PPC category. That was the main factor at that time.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First: in-depth study of the specifics of the business, the target site and the current state of advertising campaigns. Attention to detail. Second: complexity and scale. Several thousand keys were collected, several hundred ad groups were created. Search campaigns, media campaigns, merchant campaigns, remarketing were redeveloped.

How many people from the vendor's team worked with you, and what were their positions?

At the start of the work I communicated directly with the owner of the company. Then the project manager was assigned.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The cost for the purchase in Google Ads account decreased from 100% to 70% with the same amount of conversions.

Describe their project management style, including communication tools and timeliness.

The main communication was on Viber. I case of the complicated or urgent issue we used phone call.

What did you find most impressive or unique about this company?

Company perfectly combines achievements from old ads campaigns with new ideas.

Are there any areas for improvement or something they could have done differently?

Decrease the response time on written messages.

BACKGROUND

Please describe your company and your position there.

I am the founder and leader of online store Toshka, which sells children's goods in Ukraine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce?

We needed a contractor to create and promote an advertising campaign in the search system google.com.ua throughout Ukraine. Also, I needed help and recommendations on the structure and correction of the content of our online store.

What were your goals for this project?

To increase sales by traffic growth to the site and increasing conversion from the store through contextual advertising

SOLUTION

How did you select ITForce?

According to the rating in Freelancehunt, the company ranks first in this topic.

Describe the scope of their work in detail.

Work is planned from the beginning of the month. The manager controls the deadlines for completing tasks on both sides and submit the results of the work. At the end of the month, I receive a progress report and a plan for the next month. If new tasks arise when the work is in progress, the work plan is revised and adjusted. The guysmake concessions, and mostly, all new tasks are done in the current month. I want to emphasise that the manager is always ready for dialogue and clearly explains his vision of resolving issues without disregarding my wishes.

What was the team composition?

From the side of the contractor, the team consists of the manager. If necessary, the head of the company joins. My side is represented by the programmer and me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sales dynamics based on the latest report: The number of conversions increased by 39% The budget was reduced by two times.

How effective was the workflow between your team and theirs?

Everything is done on time and with maximum efficiency from the moment of the first assigned task. Challenges arise in any cooperation, and in most cases, future work depends on how the performer behaves about the client. And in all of such instances, ITforce resolved all issues as loyally and quickly as possible. For example, we have dropped sales in one of the most popular categories. We immediately contacted the manager about this problem, and she quickly helped to resolve this issue.

What did you find most impressive about this company?

The ItForce team neverstands still and constantly keeps up with new technologies in the field of contextual advertising. We are continually implementing new tools that help us develop our store and increase sales.

Are there any areas for improvement?

We always try to expand the store's range of goods, and each new category or position requires additional work for its advertisement.

BACKGROUND

Please describe your company and your position there.

I am the owner of the shop of designer bouquets VeneraFlowerShop. We are engaged in sale of designer bouquets and decor offline and online, flower subscriptions, window decoration, corporate gifts with flowers in Moscow

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce, and what were your goals?

The ItForce company is responsible for SEO-optimization and website promotion for my project, creating and dispatching of the e-mail messages.

SOLUTION

How did you select ITForce and what were the deciding factors?

My decision based on reviews, rating, and availability of cases on my niche. Also the competence and understanding of the business specific of sales manager are very important for me

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They work according to the plan for the month; they are guided by the progress of my results and the budgets available for this. Concerning SEO, the work schedule is divided into weeks; I can follow statuses of the task fulfillment online. The manager gives a summary of work and results at least once a week. Sometimes they revise and adjust the plan if they see slow progress of achieving goals

How many people from the vendor's team worked with you, and what were their positions?

The perfomer`s side are represented by the manager, SEO specialist, site administrator, e-mail marketer, designer. We also hired a programmer as a contractor.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Dynamics of organic traffic

Describe their project management style, including communication tools and timelines.

Implementation of recommendations for site improvement took long time, because of difficulties in communication with programmers. But in general we have fast and constructive communication and task completion on both sides.

What did you find most impressive or unique about this company?

I like their responsible attitude on taking tasks; thank you for taking over all the work on the site (programmers and administration)

Are there any areas for improvement or something they could have done differently?

We are going to bring more work with corporate clients to the site (corporate gifts, window decorating, etc.)

BACKGROUND

Please describe your company and your position there.

I am the CEO of a company that organizes medical treatment abroad. Our company has about 30 employees and we work with 900 clinics in 11 countries. Our main audience is patients from the CIS countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ITForce?

The main task is to increase the number of requests and calls, and I also wanted to get a lower price for a call or message. Since there are many advertising campaigns in an ad account, it is difficult to track optimization on your own and apply the right solutions, but the team found a solution and successfully completed the plan

What were your goals for this project?

Decrease in advertising costs, increase in customers, as well as optimization of advertising campaigns and budget control.

SOLUTION

How did you select ITForce?

ITForce specialists always show reliable results, during our cooperation, the team performs all the planned tasks and requests, which sometimes go beyond the project work plan, we can say with confidence that the company and its specialists are customer-oriented and professionals in their field.

Describe the scope of their work in detail.

When we started working on the project, ITForse studied in detail our existing advertising campaigns, gave concrete suggestions for improvement and proposed new strategies and advertising campaigns for our purposes. They always track metrics and are proactive in proposing new solutions. I play the role of a customer in the project and receive monthly reports from the agency and a summary of what can be implemented in the new month. Next, we discuss next month's goals and work plan. This is how our interaction usually happens.

What was the team composition?

The team includes a PPC specialist and project manager from the agency and a marketer from our side

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is important for us to get the following results: the number of clients that we want per month and the cost of attracting a client that we want. Working with ITForce, we always got the result for the month, which we had planned and discussed in advance.

How effective was the workflow between your team and theirs?

The project manager responds to the message instantly. Urgent reports are usually generated within 2-6 hours. Urgent implementations or changes in advertising campaigns are usually implemented within 1 hour. I am very pleased with the way we have built communication.

What did you find most impressive about this company?

They consistently deliver the planned results, show initiative for new opportunities, and are always responsive.

Are there any areas for improvement?

It would be cool if the agency expanded its geography and had a representative one in my city. I love to host live meetings.