ITForce

Please describe your company and your position there.

Xhovala has been providing transportation services for different things needed by the company such as furniture, complete relocation of apartments across Israel since 2008. The company has 4 branches in different cities of the country. Up to 45 transports are carried out per day. I have been the creator and leader of this company since its existence.

For what projects/services did your company hire ITForce, and what were your goals?

I needed a contractor who would offer the most effective traffic channel for my business and would be able to bring targeted traffic to the site https://xhovala.co.il/. The company offered to work with a contextual advertisement. I agreed and the result was very well. The main task was to receive applications from the site through calls and completed feedback forms, without exceeding the profitability threshold and limit.

How did you select ITForce and what were the deciding factors?

I was looking for an excellent freelancer, was impressed with the views and rating of this candidate, and decided to hire this company.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Based on the goals of my company, ITForce came up with a work plan for a month. The list of works includes items:

1. Improving/increasing the quality/quantity of traffic
2. Tasks focusing on budget/cost optimization
3. Tasks with Google analytics
4. Improving the quality of search ads
5. Experimenting with automated bidding strategies.

How many people from the vendor's team worked with you, and what were their positions?

In the beginning, while discussing goals and objectives, I worked with the sales manager. After the project was launched, the team consisted of a project manager and a PPS specialist. If necessary, the head of the PPS department was involved.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The number of conversions was constantly increasing, while the cost of the application was reducing. We have reached the optimal balance between cost and number of conversions. https://prnt.sc/v0ms4t

Describe their project management style, including communication tools and timelines.

During the project with the company, the ITForce team showed a lot of professionalism and advantages such as quick and efficient feedback, competent planning, prompt solution to tasks and challenges, strict adherence to deadlines, and top-notch responsibility. During the working period, the team constantly offered me varieties of bidding strategies and testing ads. Adding and removing keywords and queries.

I was constantly in touch with the manager of the company, who regularly informed me about the current statistics in the advertising account, planned works, etc. The team also responded to my requests and tasks promptly and efficiently.

What did you find most impressive or unique about this company?

The ITForce team is always up to date and aware of new solutions, strategies, implementations that are being introduced by Google. Advertising. The company regularly undergoes Google Advertising certification, receiving certificates of different levels and competencies. Also, they regularly attend offline events, both organized by Google Advertising and other organizations.

Are there any areas for improvement or something they could have done differently?

I would like to work with the amazing team on other traffic channels such as SMM, target, and possibly CEO.

Please describe your company and your position there.

I am the director of the state branch of the company "SpirtLux" - the largest producer of high-quality alcohol and alcohol-containing products in Ukraine

For what projects/services did your company hire ITForce?

We hired IT to force UA for advertisement and selling of alcohol-containing products on the Internet throughout Ukraine.

What were your goals for this project?

Our goal is to get the maximum number of transactions within our acceptable cost and budget. Currently, we installed Electronic Commerce on the website to enable us to switch to working based on return on investment.

How did you select ITForce?

Through Freelancehunt.com.

Describe the scope of their work in detail.

We run a trading company through an advertisement account, and we also test various companies in the KMS. The work is carried out according to the agreed plan as well as the tasks arising on the project, for example, we constantly ensure that goods are approved in the business center.

What was the team composition?

The team consists of A specialist in contextual advertising, manager, and a programmer when necessary.

Can you share any outcomes from the project that demonstrate progress or success?

We increased our conversions

How effective was the workflow between your team and theirs?

The workflow was effective and result oriented. There was great communication between both teams According to the results: we started with 30 conversions at the cost of 30 UAH, and in August we reached 300 conversions even at a more favorable cost (http://prntscr.com/tx2qso).

Despite the frequent weekly rejection of some goods. As for communication: they promptly resolved all issues and considered my Ideas and opinions (but if they led to a decrease in the advertisement effectiveness, then there were detailed discussions, compromises, and necessary adjustments).

What did you find most impressive about this company?

The most impressive thing about the company is that they do quality-oriented jobs beyond my expectation even without me asking.

I also want to emphasize they're great communication skills especially with the Merchant center, the status of a Premium partner gives you the privilege of getting clarity to contradictory statements of moderators and winning controversial situations

Are there any areas for improvement?

Yes, there are a lot of rooms for improvement, currently, we are testing the DSA company and planning to optimize the company's data feed using new attributes.

Please describe your company and your position there.

My name is Ruslan Tymoshchuk. I am a CEO of Redford English Shool. We are network of english shool in Ukraine. We have 3 years work experiance with retail and corporate clients. Total nimber of our students more than 4000.

For what projects/services did your company hire ITForce?

We were looking for a company for SEO listing and setting up Google ads. The competition in the niche is very high, therefore, it was necessary to do SEO as correctly and focally as possible.

What were your goals for this project?

The task was to get the maximum number of customers at the lowest price.

How did you select this vendor?

The decision to start work was made after studying company cases and observing it ratings on different freelance platforms. Also, before changing our current vendors, we asked for audit real situation with the expected work plan.

Describe the scope of their work in detail.

Before starting work, we detailed the goals. What positions do you want to get in SEO. What is the maximum client price for campanies. What is the budget and how much we want to get customers. Within a week, the guys tuned the campany and we started work. By google ads we got the result instantly. Seo had to wait a bit. But when the traffic went we received more customers than we expected.

What was the team composition?

The team consisted of a project manager, contextologist, SEO specialist and copywriter.

Can you share any outcomes from the project that demonstrate progress or success?

I am absolutely pleased with the results of our work. I got the planned value of customers for cheaper than I had planned. For all key queries I took first place in the issuance of Google.

How effective was the workflow between your team and theirs?

We had weekly phone calls for project statuses. But if necessary, all the guys were online and were ready to answer all questions.

What did you find most impressive about this company?

We had weekly phone calls for project statuses. But if necessary, all the guys were online and were ready to answer all questions.

Are there any areas for improvement?

They are professional in what they do.

Please describe your company and your position there.

I'm CIO of commercial, trading company. We sell different types of technics. Company has about 70 employees. We sell to retail clients and wholesale clients. We work at our local market.

For what projects/services did your company hire ITForce?

I wanted to find a contractor, that will work for the result. Because its most important parameter for me. I want to pay, and see the product. So I searched a contractor for Google advertising, that can satisfy these conditions.

What were your goals for this project?

I wanted to increase the amount of orders, which received from Google ads. I payed a lot, but the result was not satisfactory.

How did you select this vendor?

I found ITforce on the freelance site. I started work from small seo-tasks, and was very satisfied with the result. So, I decided to expand our cooperation and try to outsource Google advertising companies to ITforce.

Describe the scope of their work in detail.

ITforce made all work to create advertising companies and optimize them for the better result. It’s important to optimize companies every week, because we have many changes in our offers. ITforce makes this very good, so we always have actual information in our advertising.

What was the team composition?

I work with the account manager Julia.

Can you share any outcomes from the project that demonstrate progress or success?

Since we started our cooperation, the cpc channel, which responds for Google advertising, became 43,34 % of all conversations. So, 43,34 % of all orders, this is the result of ITforce specialists.

How effective was the workflow between your team and theirs?

Their workflow is satisfactory. I can ask about questions, that’s important for me in Skype. If my manager in a vacation, she transfers a communication to another manager.

What did you find most impressive about this company?

This channel of marketing activity was not very successful. Now it’s on the first place from other channel. It gives me most amount of conversions. And these changes happened when ITforce start to work with my Google ads account.

Are there any areas for improvement?

All is good, about improvements I can say only about a speed of answer. I think sometimes it can be faster.

Please describe your company and your position there.

I created the international medical center AMG MEDICAL, and currently, I manage it. The center provides access to high-quality Israel medicine for patients while being an official coordinator of the health care infrastructure of Israel, an accredited and certified representative of public and private clinics of Israel.

For what projects/services did your company hire ITForce?

I needed a contractor to promote the website (https://imedicaltour.ru/) in organic search results of http://yandex.ru/ and https://www.google.ru/ search engines all over Russia. Besides, I needed help and recommendations for implementing functionality that increases conversion on the website and for moving to a new website correctly (saving the previously obtained promotion results).

What were your goals for this project?

To increase sales through the growth of targeted visits to the website and improvement of conversion on the website. Since calls were not automatically recorded, we use both ranking and organic traffic dynamics as reference.

How did you select this vendor?

Based on reviews and the sales department’s approach to my goals and specifics of the niche. It was not the first experience of working with site promotion.

Describe the project in detail.

The work is carried out according to a schedule planned for a month, on a per-week basis. I can monitor the status of tasks performance online. A manager keeps track of completion deadlines on both sides and provides results. According to the month results, I get a report with the main project metrics, an expense report, and a plan and budget for the next period.

When new tasks arise in the course of work, the work plan is reviewed, and sometimes we run a brainstorming session to find an optimal solution to the emerging tasks. I like that the team is ready for a dialogue and clearly explains its vision of problem-solving.

What was the team composition?

On the part of the performer, the team includes a manager and an SEO specialist. If necessary, the head of the SEO department is engaged. On my part, these are a copywriter and a programmer.

Can you share any outcomes from the project that demonstrate progress or success?

Dynamics of ranking in Yandex: http://prntscr.com/qtywcu. It's also interesting that …

How effective was the workflow between your team and theirs?

Constructive, attentive and prompt communication, focus on performing my tasks, and assistance in work with my copywriter and programmer allowed to resolve work issues quickly and saved my time. On my part, there were difficulties with the speed of implementing recommendations on software; the administrative panel did not work for a long time, so it was not possible for the SEO specialist to add optimized texts to the site. During the execution of the work by the programmers, failures occurred occasionally, which had a negative impact on the site ranking (part of the metadata was lost, a copy of the site was indexed, the addresses of some pages were changed). Nevertheless, we managed to find an optimal solution and quickly resolve the issues.

What did you find most impressive about this company?

ItForce team has adapted to the project’s specifics and new ranking algorithms. They offered balanced solutions that yielded a positive, stable result.

Are there any areas for improvement?

There is still much work to do: the primary goal is to reach the TOP 10 of search engines in our priority area (oncology) for Russian IPs both on computers and mobile devices.

Please describe your company and your position there.

I am the owner of Nectar Flowers Ottawa, an e-commerce website and an actual upfront store in Ottawa, Canada. We use Google Ads Campaign in order to gain new customers and required assistance and guidance in terms of setting them up and modifying according to the market needs.

For what projects/services did your company hire ITForce?

We were looking for a professional to setup and adapt Google Ads Campaigns in order to respond to seasonality of the market.

What were your goals for this project?

We wanted to spend less and earn more. As any other business. Our goals vary from month to month and some of them were/are:

• attract more visitors to the website - attract more customers to the website
• generate leads
• optimize conversion rates
• optimize budget
• build our brand by creating unique and catchy ads etc.

How did you select this vendor?

We searched online and tried few other agencies before finding IT Force. Our main concern was lack of stable results, as we were not satisfied with a short-term two weeks increase in sale. We were looking for a constant growth and we are achieving it with IT Force.

Describe the scope of their work in detail.

We communicate through work chats or calls and IT Force is always flexible in terms of timing and responding. Marketing manager sets up an advertising plan while PPC specialist integrates it into the reality. I always receive monthly reports along with setup plans for the next month and weekly updates on my campaigns.

What was the team composition?

I have worked closely with marketing manager, PPC specialist, copywriters and customer support team.

Can you share any outcomes from the project that demonstrate progress or success?

We are constantly reaching our goals- we spend less and earn more Our conversion rate is getting lower and lower, bringing more profit to the company while we also get a constant flow of returning customers.

How effective was the workflow between your team and theirs?

Very effective and productive. IT Force is always online, always on call and always respond. Amazing skills that help A LOT when you have an emergency.

What did you find most impressive about this company?

Communication, responsiveness and adaptability. They reacted to my needs faster than any company I've worked with.

Are there any areas for improvement?

To expand their services further, it would be great if they found a way to ease the language barrier.

Please describe your company and your position there.

We are an online store, selling cosmetics and aesthetic products. I am sales director.

For what projects/services did your company hire ITForce, and what were your goals?

PPC in Google ADS SEO optimization of our website

How did you select this vendor and what were the deciding factors?

We made several meetings with several companies providing this service. Reviewed all proposals. ITForce's proposal was the most appealing and we felt that the attitude to work is similar to our's.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Well, they did huge work to optimize SEO for our website. Analysis of: our website usability, keywords, competitors, website content, product pages and much, much more. Then they provided us with a bunch of technical requirements to improve every aspect of on-site situation. In the meanwhile they gave us detailed requirements for off-site content: backlinks.

We agree everything on every stage, if we have questions (we do have!), they explain sufficiently. Every month we receive a report separately for PPC service and separately for SEO service. We do a ZOOM meeting to discuss reports, results and plans to get better results. It is definitely far from all the things they are doing for us!

How many people from the vendor's team worked with you, and what were their positions?

In general, about 5 people were or are communicating with us.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started working with them in June 2022. In May 2022 we had 158 visitors on our website. In December 2022 we had 4615 visitors scrolling our online store. We do not want to share any financial results (it is pretty confidential), but thanks to PPC and SEO we are selling for tens of thousands of US dollars every month.

Describe their project management style, including communication tools and timeliness.

They are great at managing complex work. We use Telegram for communication and Excel for work management. Absolutely no delays from their side.

What did you find most impressive or unique about this company?

It is very structural and very detailed work that they do. Almost for every single aspect, there are detailed requirements, clear responsible part and clear view of when it is going to be done.

Are there any areas for improvement or something they could have done differently?

No idea:)

Please describe your company and your position there.

Poetry Home - Ukrainian manufacture which specialize in producing luxury fragrances products like: natural scented candles, aroma diffusers, perfumes, scented soap and gels for shower. My position in Poetry Home is head of the marketing department.

For what projects/services did your company hire ITForce, and what were your goals?

Our main goal was - transactions. Plan for the first time was: setting a search campaign with only brand search keywords; setting a DSA campaign for all our website categories; setting smart shopping; setting video campaign;

How did you select this vendor and what were the deciding factors?

I found the ITForce on a freelance website.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First of all, the ITForce team started by setting our Google Ads account and campaigns. Then they defined main keywords for launching Search campaigns and adding negative keywords. Also the ITForce team prepared ads and set search and shopping campaigns. After all settings, the team began supporting the Google Ads account within which the following work is performed:checking search queries and updating the list of negative keywords, maintaining and adjusting bids to avoid inappropriate budget spending, working with automatic bidding strategies.

How many people from the vendor's team worked with you, and what were their positions?

With project working PPC specialist and project manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This is example of results that we received from all period that we working with ITForce - http://joxi.ru/Q2KOlzgTyP86b2 According to the Google Analytics reports income that we received from Google Ads was 27% from the total income of the company. Transactions from Google Ads are 32% from all our transactions. Average price per lead is 5$. From google/cpc we received 70% traffic on our website.

Describe their project management style, including communication tools and timeliness.

They are always open to communication and available. I’m always receiving different account development suggestions. And what is very important for me, all the tasks on deadlines.

What did you find most impressive or unique about this company?

They not only offer new tools of Google ads but also try to give suggestions to receive more results. And of course fast reaction on all my questions.

Are there any areas for improvement or something they could have done differently?

I don’t think so. After we started our work everything is fine. But it will be great if we can meet with a team, but unfortunately we are placed in different cities.

Please describe your company and your position there.

TRUECOST is a tight-knit group of professional players that performs all orders independently.

For what projects/services did your company hire ITForce, and what were your goals?

Increasing the amount of traffic, selling orders on the site, optimizing, increasing the link weight.

How did you select ITForce and what were the deciding factors?

Found on the Internet, the decisive factor was: great work experience, good track record.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The traffic increased several times, the first sales on the site appeared, the optimized site also became

How many people from the vendor's team worked with you, and what were their positions?

2 people worked, a project manager and a SEO specialist

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The most important thing is that there are sales from organic traffic

Describe their project management style, including communication tools and timelines.

Communication went through chat, as well as calls if necessary.

What did you find most impressive or unique about this company?

The most important thing is an individual approach to the project, as well as interest in the project that the company is engaged in.

Are there any areas for improvement or something they could have done differently?

I do not observe

Please describe your company and your position there.

Director

For what projects/services did your company hire ITForce?

Search Engine Optimisation - On-page & Off-page

What were your goals for this project?

To improve our ranking in google as well as increase traffic and leads

How did you select this vendor?

I found ITForce through Upwork and selected them after an interview process

Describe the project in detail.

Our goal was to increase traffic and leads and improve our google rank. ITForce created a detailed plan on how they were going to achieve our goals. ITForce's communication was very good and they were very professional from the beginning. They started with the on-page SEO work and when that was completed, they moved on to work on the off-page.

What was the team composition?

We were in contact with the project manager Oleh. He was always available when we needed him and was able to solve any issues and difficulties we had

Can you share any outcomes from the project that demonstrate progress or success?

Our google rank improved considerably and we have had some quality leads since our work together

How effective was the workflow between your team and theirs?

They are very responsive and pleasant to work with

What did you find most impressive about this company?

Their communication, honesty and attention to detail

Are there any areas for improvement?

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