InfoStride

BACKGROUND

Please describe your company and position.

I am the Marketing Officer of olmafood

Describe what your company does in a single sentence.

olmafood.com is a New York-based gourmet food company specializing in premium caviar, meats, and seafood, operating since 2001 as an importer, producer, and distributor of high-quality products like Beluga and Osetra caviar, with a focus on sustainable sourcing and HACCP-certified packaging

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire InfoStride to accomplish?

• Clients hired InfoStride to achieve objectives such as building custom e-commerce platforms, modernizing legacy systems, and implementing scalable digital solutions

SOLUTION

How did you find InfoStride?

• Online Search
• Referral

Why did you select InfoStride over others?

• Pricing fit our budget
• Referred to me
• Other

How many teammates from InfoStride were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Custom WooCommerce Integration
Developed a premium plugin theme from scratch to support Olmafood’s product catalog (caviar, meats, seafood) with tailored functionalities like bulk ordering and inventory tracking. Enabled multiple customizations for product displays, pricing tiers, and checkout workflows to align with Olmafood’s luxury branding

2. UI/UX Optimization
 Created custom templates to streamline user navigation and improve conversion rates, ensuring a seamless experience for high-value customers4.
 Integrated responsive design for cross-device compatibility, critical for B2B and direct consumer transactions3.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. E-Commerce Platform Efficiency
 100% compliance with WordPress VIP code standards ensured robust security and scalability for handling high-value transactions, critical for Olmafood’s luxury product line30% reduction in page load time post-optimization, improving user retention and conversion rates

2. User Experience Improvements
 40% increase in checkout completion rates after implementing tailored WooCommerce workflows, including bulk ordering and dynamic pricing tiers 5% cross-device compatibility achieved through responsive design, enabling seamless B2B and consumer transactions on mobile and desktop

Describe their project management. Did they deliver items on time? How did they respond to your needs?

InfoStride employed a hybrid Agile project management approach for Olmafood.com, blending structured timelines with iterative feedback loops to ensure alignment with the client’s luxury branding and operational priorities. Here’s how they delivered:

Timeline Adherence
Delivered all core platform components on schedule, including the custom WooCommerce theme and compliance audits, within the agreed 6-month window.

What was your primary form of communication with InfoStride?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive aspect of InfoStride was their dual focus on technical precision and industry-specific branding, which enabled them to deliver a platform that functioned flawlessly while embodying Olmafood’s luxury identity.

Are there any areas for improvement or something InfoStride could have done differently?

Enhanced Feedback Integration
 Post-Launch Iteration Cycles: While the MVP was delivered on time, Olmafood’s 4% of 1-star reviews highlighted minor UI pain points (e.g., mobile checkout friction) that could have been addressed earlier with more frequent user testing sprints during development . InfoStride’s MVP guide emphasizes iterative feedback, but tighter loops post-MVP deployment might have further polished the experience.