Digital product agency for fintech & emerging tech
We're a product design & engineering agency helping growth-stage tech companies turn digital experience into a scaling advantage⚡️
Since 2016, we've built digital products, websites, and brands across fintech, health & wellness, eSports, and emerging tech, providing strategic support, 🔍 market intelligence, 🧑💻 UX/UI design, custom 🛠 development, and AI expertise.
OUR ACHIEVEMENTS IN NUMBERS:
📆 10 years in business ✅ 100+ projects delivered 👥 5M+ users across products 🗣 79% of clients recommend us 🏆 15 international awards
Check our work: https://goodface.agency/work
WE BUILD OUR PRACTICE AROUND THESE STRATEGIC TIERS
1. Solutions 💳 for fintech
We help financial companies reach the next growth milestone. New products, new markets, new regulations, and customer expectations all impact how financial companies build digital products. We design fintech websites, product apps, and brands that support those changes without forcing teams to start over.
2. Product 📈 experience
We design products people want to return to. You know every corner of your product. Your users don't, and that gap only widens with each release. We connect research, design, and code into product experience to close it before it costs you a customer.
3. Brand 💫 experience
We connect products with brands behind them. Products evolve faster than websites, messaging, and visual identity. We rethink positioning, craft brand systems, and redesign digital touchpoints so every interaction reflects the company you build.
4. Websites 💻 for tech
Your website has one shot to explain a complex product and convince the right person to reply. We partner with teams across positioning, messaging, design & development to make that shot count.
Let's turn digital experience into a scaling advantage 💫
Goodface agency is noted for providing good value for cost, with several clients mentioning that their pricing fits budgets. Specific project costs were not detailed, but clients appreciated the agency's responsiveness and project management, resulting in timely deliverables and successful outcomes.
Goodface agency is praised for its expertise in UX/UI design and creating comprehensive design systems. Clients from various industries, including fintech and e-commerce, commend their ability to deliver high-fidelity designs and intuitive user flows that enhance user experience and product functionality.
Positive Impact on Business Growth and Brand Image
Goodface agency's work positively impacts clients' business growth and brand image. Their design and development efforts have contributed to increased traffic, improved user engagement, and enhanced brand perception, as reported by several clients.
Challenges with Development and Feature Implementation
Some clients reported challenges with feature implementation and development aspects, including misaligned expectations and incomplete deliverables. These issues occasionally led to project delays and additional costs, suggesting areas for improvement in development execution.
Effective Use of AI-Orchestrated Processes
The agency's innovative use of AI orchestration in development and project management is appreciated by clients. This approach allows for parallel workstreams and reduces clarification cycles, contributing to more efficient project execution.
Impressive Fintech Expertise
The agency's deep understanding of the fintech sector is frequently highlighted. Clients in the financial services industry appreciate their knowledge of complex fintech processes and ability to integrate this expertise into effective design and development solutions.
Strong Project Management and Communication
Goodface agency is recognized for effective project management, characterized by clear communication, timely updates, and responsiveness. Clients appreciate their structured approach, regular check-ins, and ability to meet deadlines, ensuring smooth collaboration and project execution.
"They have an easy understanding of the topic, resulting in a large number of options."
May 21, 2020
Country Manager, Karl Storz Ukraine Ltd.
Vitaliy Shvachka
Verified
Other industries
Kyiv, Ukraine
11-50 Employees
Online Review
Verified
Goodface agency developed a telemedicine website that serves Ukrainian surgeons. With the solution, doctors could stream live operations for educational purposes, make recommendations, and chat online.
Clients could easily understand the product, and Goodface agency provided support where needed. They communicated quickly.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Karl Storz Ukraine. Marketing, sales, service endoscopes for medicine.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goodface agency?
Marketing tools. Telemedicine, live operations for all Ukrainian surgeries.
What were your goals for this project?
Unite and share experience around whole of Ukraine surgeons.
SOLUTION
How did you select this vendor?
Experience Company, easy understandable of staff with protect idea.
Describe the project and the services they provided in detail.
Difference speciality surgeons got possibility make live operations on air for educations and take a recommendations of right solutions operation providing. Online chat available. Endotraining.com.ua
What was the team composition?
Two person responsible for project.
RESULTS & FEEDBACK
Can you share any information that demonstrates the impact that this project has had on your business?
Additional service support attended clients. Easy understandable of our products.
How was project management arranged and how effective was it?
Telegram Chanel used during the project. Quick communication of team.
What did you find most impressive about this company?
They have an easy understanding of the topic, resulting in a large number of options.
Are there any areas for improvement?
Enough skills to work with different business topics.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Website Design for Apparel Shop
Web Design
Less than $10,000
Nov. 2018 - Sep. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"All the works have been done on time."
May 20, 2020
Owner, Apparel Brand
Anonymous
Verified
Retail
Kyiv, Ukraine
11-50 Employees
Online Review
Verified
Goodface agency provided a website redesign for an apparel store. They worked with
Goodface agency garnered great feedback. Their analytical skills and communication were very effective. The workflow was comfortable.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the owner of regional franchise business within french brand and we sell women apparel.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goodface agency?
We hired them to create webdesign for the site.
What were your goals for this project?
We wanted to give our clients an opportunity to see our products online before they can visit our boutiques.
SOLUTION
How did you select this vendor?
I had already previously created a landing page for charitable causes and I liked the approach of the company, so I selected the vendor once again.
Describe the project in detail.
The vendor was responsible for creating the concept of the web design and its development.
What was the team composition?
UX+UI designer, PM, Business analyst.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The feedback on product is good as it is very simple, easy for understanding a site.
How effective was the workflow between your team and theirs?
All the works have been done on time and the manager was communicating very goal-oriented in every session we had.
What did you find most impressive about this company?
They showed very good analytical skills and could explain very Pro/Contra that we had during creating the product. They are very client oriented and their service is very high.
Are there any areas for improvement?
For us it was a very comfortable workflow and no improvements are needed.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev for Bar
Web Development
Less than $10,000
June 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The product turned out great and I'm happy with everything."
Feb 25, 2020
Manager, F.U.L.L. Bar
Alexander Gryazev
Verified
Advertising & marketing
Kyiv, Ukraine
11-50 Employees
Online Review
Verified
After submitting a proposal and receiving feedback from the internal team, Goodface agency developed a website and launched a promotion to generate leads.
The website that they developed helped to attract customers. Collaborating with the internal team, Goodface agency was able to quickly produce a high-quality, satisfactory product. The team is very responsive and continues to be a valuable partner.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
F.U.L.L. is the abbreviation that stands for First Ukrainian Local Laboratory. It will combine both the bar and the laboratory, and will be focused on cocktails as well as Ukrainian bar culture. I am the manager of FULL BAR.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goodface agency?
We hired a Goodface agency to develop our website.
What were your goals for this project?
The agency created us a great website. With the help of which we were able to attract more customers to our company. Launched a promotion to increase customer flow. Attendance at our establishment has increased.
SOLUTION
How did you select this vendor?
My friends recommended that I contact Goodface agency. We had a meeting and discussed the task. Then there was a proposal and we accepted it.
Describe the project and the services they provided in detail.
We talked about our tasks. We began to collaborate on the development of our website. Agency staff provided examples for the development of our website and its design. There were several stages of agreement on various details. Then we got the finished product.
What was the team composition?
Most of all we contacted Maxim (the head of the company) and Mergen (PM).As well as a team of agencies that helped us at different stages of our collaboration.
RESULTS & FEEDBACK
Can you share any information that demonstrates the impact that this project has had on your business?
I can say with confidence the work of the agency helped us attract more customers. And run an advertising company.
How was project management arranged and how effective was it?
All the time with us in touch PM. For all questions and requests, we fairly quickly received an answer. All our wishes were satisfied in full.
What did you find most impressive about this company?
I liked the speed most of all. Product quality and design.
Are there any areas for improvement?
I am not an expert in this field. We contacted the company to develop a website for us. The product turned out great and I'm happy with everything.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev for Cosmetics Distributor
Web Development
Less than $10,000
Feb. - Apr. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"This company has a soul."
Jan 15, 2020
Director, ArtCosmetic Ukraine
Alina Melnik
Verified
Other industries
Kyiv, Ukraine
1-10 Employees
Online Review
Verified
Goodface agency was tasked with creating a new website for a cosmetics distributor. The client wanted a beautiful and user-friendly platform that would be accessible to both corporate partners and customers.
Goodface executed a site that showcases all of the necessary content conveniently and informatively. Goodface's management connected with the client, making for a smooth and collaborative engagement. The team manager was remarkably calm in the face of challenges. They're a value-driven company.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We are company distributor of several cosmetics brands. Founded in 2012. we are working with Beauty salons, clinics and doctors. I am CEO and founder of company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Goodface agency?
We created a new website. It was full complex of development.
What were your goals for this project?
we wanted to create easy, friendly and beautiful website. Website would be comfortable for our partners (clinics, beauty salons, doctors) and for customers (clients of our partners).
SOLUTION
How did you select this vendor?
O! It was fortune. I thought about changing our web for a long time)).And when it was about to happen, I met CEO and founder of Goodface in the plane.
Describe the project and the services they provided in detail.
Goodface was responsible for design, concept development and usability improvement. They delved into all the business processes of the company and implemented all the design improvements.
They were also responsible for the software part of the site (Frontend and Backend). They designed the website from scratch and connected it to the WordPress CMS. In addition, they were engaged in filling content for the site. We continue to work to this day. They are engaged in promoting SEO and content.
What was the team composition?
The development team consisted of approximately 8 people. The team could grow as needed and the tasks that faced it. Communication with the development team was maintained through the project manager, who divided tasks into sprints and monitored the timing of their implementation.
We worked on an agile system, which helped to quickly and accurately make corrections to the development and finish the project on time.
RESULTS & FEEDBACK
Can you share any information that demonstrates the impact that this project has had on your business?
There was no goal for the project to influence business. We needed a comfortable site on which the necessary content was placed as conveniently and informatively as possible.
How was project management arranged and how effective was it?
We regularly connected with project manager and CEO of Goodface. It was really life connecting and life project with good result. Our Account Manager was impressively calm and responsible with terms and replies.
What did you find most impressive about this company?
This company has a soul.
Are there any areas for improvement?
Probably yes. But at this moment everything satisfies us.
RATINGS
5.0
"very good"
Quality
5.0
Service & Deliverables
"It was very good work."
Schedule
5.0
On time / deadlines
"everything was in time."
Cost
5.0
Value / within estimates
"Great combination price and quality"
Willing to Refer
5.0
NPS
"Of course I would recomend Goodface to a friends.
Showing 51-54 of
54 Reviews
Packages we offer:
UX/UI & product design
We believe that the main asset of any business is the customer.
The love and loyalty of the client to the business — are a reason why we need to create the perfect user experience. Our design UI/UX service allows you to create impressive products, enjoy users, and achieve business goals.
Small
Basic package – best for startups who want to test a hypothesis. Or SMBs who would like to present their service to the market.
$7,200
/total
Number of pages: Up to 6
Additional Pages: $500
Workshop
Competitors Research
Environment Research
4
week
delivery
Medium
Smart package – it's a full-fledged design solution for advanced product presentation and business scaling.
$13,500
/total
Number of pages: Up to 10
Additional Pages: $700
Workshop
Competitors Research
Environment Research
7
week
delivery
Large
Pro package – it's a product-oriented design solution, based on deep research and analysis. For companies who want to become high-performing and market leaders.
$21,600
/total
Number of pages: From 10
Additional Pages: $1000
Workshop
Competitors Research
Environment Research
10
week
delivery
Features
Small
$7,200
/total
Medium
$13,500
/total
Large
$21,600
/total
Number of pages
Up to 6
Up to 10
From 10
Additional Pages
$500
$700
$1000
Workshop
Competitors Research
Environment Research
Product UX Research
–
–
User Journeys map
–
Wireframes (Low / High fidelity)
Design Ideas & Moodboards
Design Concept
Full-fledged UI design
UI-Kit (Style Guide)
Interactive prototypes
–
Design system
–
Project specification
–
–
Interactivity & Animation
–
–
Custom icons
–
Custom illustration (optional)
From $100 by one
From $100 by one
From $100 by one
Logo and brand identity (optional)
From $2000
From $2000
From $2000
Working hours
160 hours
300 hours
From 480 hours
Small
$7,200
/total
Number of pages
Up to 6
Additional Pages
$500
Workshop
Competitors Research
Environment Research
Product UX Research
–
User Journeys map
–
Wireframes (Low / High fidelity)
Design Ideas & Moodboards
Design Concept
Full-fledged UI design
UI-Kit (Style Guide)
Interactive prototypes
–
Design system
–
Project specification
–
Interactivity & Animation
–
Custom icons
–
Custom illustration (optional)
From $100 by one
Logo and brand identity (optional)
From $2000
Working hours
160 hours
Medium
$13,500
/total
Number of pages
Up to 10
Additional Pages
$700
Workshop
Competitors Research
Environment Research
Product UX Research
–
User Journeys map
Wireframes (Low / High fidelity)
Design Ideas & Moodboards
Design Concept
Full-fledged UI design
UI-Kit (Style Guide)
Interactive prototypes
Design system
Project specification
–
Interactivity & Animation
–
Custom icons
Custom illustration (optional)
From $100 by one
Logo and brand identity (optional)
From $2000
Working hours
300 hours
Large
$21,600
/total
Number of pages
From 10
Additional Pages
$1000
Workshop
Competitors Research
Environment Research
Product UX Research
User Journeys map
Wireframes (Low / High fidelity)
Design Ideas & Moodboards
Design Concept
Full-fledged UI design
UI-Kit (Style Guide)
Interactive prototypes
Design system
Project specification
Interactivity & Animation
Custom icons
Custom illustration (optional)
From $100 by one
Logo and brand identity (optional)
From $2000
Working hours
From 480 hours
Discovery phase Packages
The foundation of any incredible product — is discovery phase. We can help you improve the perfect user experience, create awesome UI get the project plan correct, and avoid mistakes in the future.We believe that every great house starts with a foundation, and every successful project starts with a discovery.
Small
Basic
$5,900
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
3
week
delivery
Medium
Smart
$8,500
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
4
week
delivery
Large
Pro
$17,900
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
8
week
delivery
Features
Small
$5,900
/total
Medium
$8,500
/total
Large
$17,900
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
Moodboards
Design concept
–
Product UX Research
–
User Journeys map
–
Feature map
–
Prototypes
–
Project specification
–
UI-kit (Style Guide)
–
Full-fledged UI design
–
–
Goal-tools matrix
–
–
Non-functional requirements
–
–
Traceability matrix
–
–
Working hours
120
190
360
Small
$5,900
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
Moodboards
Design concept
–
Product UX Research
–
User Journeys map
–
Feature map
–
Prototypes
–
Project specification
–
UI-kit (Style Guide)
–
Full-fledged UI design
–
Goal-tools matrix
–
Non-functional requirements
–
Traceability matrix
–
Working hours
120
Medium
$8,500
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
Moodboards
Design concept
Product UX Research
User Journeys map
Feature map
Prototypes
Project specification
UI-kit (Style Guide)
Full-fledged UI design
–
Goal-tools matrix
–
Non-functional requirements
–
Traceability matrix
–
Working hours
190
Large
$17,900
/total
Workshops
Brainstorming
Wireframes (Low / High fidelity)
Environment Research
Competitor Research
Moodboards
Design concept
Product UX Research
User Journeys map
Feature map
Prototypes
Project specification
UI-kit (Style Guide)
Full-fledged UI design
Goal-tools matrix
Non-functional requirements
Traceability matrix
Working hours
360
Full cycle website development
We believe that the website of any brand or company is not only the face of the company, but also a set of essential tools for managing customers, services and reputation.
We will help you make a face card website.
Small
Simple. An ideal solution for simple projects, suitable for presenting yourself on the market.
The minimum required level of expertise to test a product hypothesis. Suitable for MVP.
$11,250
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
8
week
delivery
Medium
Smart. A complete smart solution that will allow you to present yourself and clearly show your services, advantages and highlight your key differences from competitors.
A high-quality level of preparation and analysis that allows you to launch the product together with the client's team.
$18,900
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
10
week
delivery
Large
Pro. Individual style, high performance and a wide range of tools. "PRO" Website is a complex business solution that looks amazing.
A full-fledged discovery phase that allows you to predict and launch a high-quality successful product.
$22,500
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
12
week
delivery
Features
Small
$11,250
/total
Medium
$18,900
/total
Large
$22,500
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
Moodboards
Interactive prototypes
–
Design concept
–
UI kit (Style Guide)
Full-fledged design
Front-end development
Back-end development
CMS development (Admin panel)
Connecting integrations
–
QA service
–
–
Website speed optimization
Basic
Middle (75+)
High (90+)
Security settings
–
–
SEO (basic settings)
–
Deploy and configure servers
–
Support Period
–
Working hours
250 hours
420 hours
500 hours
Small
$11,250
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
Moodboards
Interactive prototypes
–
Design concept
–
UI kit (Style Guide)
Full-fledged design
Front-end development
Back-end development
CMS development (Admin panel)
Connecting integrations
–
QA service
–
Website speed optimization
Basic
Security settings
–
SEO (basic settings)
–
Deploy and configure servers
–
Support Period
–
Working hours
250 hours
Medium
$18,900
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
Moodboards
Interactive prototypes
Design concept
UI kit (Style Guide)
Full-fledged design
Front-end development
Back-end development
CMS development (Admin panel)
Connecting integrations
QA service
–
Website speed optimization
Middle (75+)
Security settings
–
SEO (basic settings)
Deploy and configure servers
Support Period
Working hours
420 hours
Large
$22,500
/total
Workshop
Brainstorming
Wireframes
Environment Research
Competitors Research
Moodboards
Interactive prototypes
Design concept
UI kit (Style Guide)
Full-fledged design
Front-end development
Back-end development
CMS development (Admin panel)
Connecting integrations
QA service
Website speed optimization
High (90+)
Security settings
SEO (basic settings)
Deploy and configure servers
Support Period
Working hours
500 hours
Our Story
Goodface is a product design and engineering agency for growth-stage tech companies. Founded in Kyiv in 2016, now working from the UK and Estonia, we design fintech websites, product apps, and the brands behind them — for payment platforms, digital banks, and EMI providers, plus teams in health & wellness, eSports, and edtech. Across 100+ projects our products reach 5M+ users. Rated 4.9 on Clutch, recognized by international design awards including a Red Dot and London Design Awards.
Meet the Team
Max YakubovychCEO
What Sets Us Apart
1️⃣ People first
Humans are at the heart of everything we do. Simply put: we`re people, working with people and for people.
Results that matter
We always focus on the result that the product brings to the business. For us, it is not only about aesthetics but also about efficiency. We understand that entrepreneurial creativity must bring profits.
Everyday improving
We are constantly evolving, analyzing user feedback, and always seeking fresh ideas. We call this the process of continuous improvement.
Premier Verified means Clutch independently confirmed Goodface agency is a legally registered business, has had its financial risk status checked (Creditsafe: Moderate Risk), and is backed by 50 verified client reviews averaging 4.9 stars.
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