Goodface agency

BACKGROUND

Please describe your company and your position there.

PayPlace — is an financial supermarket, wich gives you an oportunity to buy financial services on PayPlace.ua using Visa or Mastercard, Privat24 Internet banking, as well as other alternative payment methods I'm a Product owner in Payplace Ukraine. The main responsibilities are Managing and Development the product, include Product backlog

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Goodface agency?

We had hire Goodface agency for create design, UX, product conception and brand book of our product from scratch.

What were your goals for this project?

Our goal is to create a financial supermarket model and gain scalability for millions of customers.

SOLUTION

How did you select this vendor?

We got a recommendation from our partners.

Describe the project and the services they provided in detail.

We started our collaboration from idea of our product only. We had about 2 or 3 session of describing with Guys from Goodface agency. They only asked questions and noted our ideas. And then in several days they got to us a prototype. And from those day we had started active phase of the creation our future product. After that we created and approved plan of the development based on prototype. During more than 2 months we had weekly meetings with demo new pages and design elements. When we made some remarks - on the next iteration we got next part of design and improvements of previous part. Fantastic result! We finished all iterations according to plan. It was the coordinated work of two teams.

What was the team composition?

From Goodface agency’s it was 2 designers: sinior UX designer and middle web designer + project manager

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

In common words - we have opened new page in our business model. And we successfully use it from 2018 till now

How was project management arranged and how effective was it?

We had our personal project manager from Goodface agency. The main communication was with him. He resolved all our requests.

What did you find most impressive about this company?

Their teamwork was most impressive; they have a fantastic team.

Are there any areas for improvement?

There is no limit to perfection.

BACKGROUND

Please describe your company and your position there.

I am a Chief Financial Officer at construction company headquartered in Ukraine. Our company has about 30+ employees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Goodface agency?

We didn't have a website and we decided to invest in a new website for our company. We don’t have any in-house engineers, so we needed to outsource the entire redesign and rebuild. The design part made by Goodface agency.

What were your goals for this project?

We wanted to present our company and have more clients. So we set them such tasks: develop a clear, convenient, concise and stylish design.

SOLUTION

How did you select this vendor?

From many companies we chose the Goodface agency. Our visions in design the same. The Goodface agency proposed exactly what we needed.

Describe the project in detail.

We had a series of discovery meetings to discuss our goals and objectives. Goodface agency conducted an analysis of industry competitors and the trends of the niche. They plunged into our working atmosphere, and found out how we live, how our target audience thinks, what is important for them and what is not. The obtained information helped to develop an understandable and convenient site structure.

At the second stage, we started developing a visual style, which had determined the visual part of the future site (colors, fonts, etc). When we approve the style, they started to create the design of all pages of the future website. At the same time, they developed a detailed technical task for programmers.

During all the work on the project, as well as after transferring it to programmers for development, they prompted, advised, helped us. When the frontend part was finished, they did the design QA and shared a list of recommendations for improvement.

What was the team composition?

We worked closely with owner and account manager. But I was made aware that there were 2 designers and Art director. They are professionals and use modern tools (figma, invision, etc).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The first polls of our customers and partners showed that everyone likes the site design. Goodface designers had done amazing job. They had chosen a style that inspires customers' trust in our company at a glance.

How effective was the workflow between your team and theirs?

They are real professionals. It was easy and pleasant to work with them. It’s good when the performer understands you. We had many meets, also we talked through Telegram and Skype, using webcams.

What did you find most impressive about this company?

During all the work on the project, they were advising us. Goodface conveyed the importance of UX. They had written extended technical task for programmers because we haven’t competencies in this. Also, they did the design QA after the frontend part was finished, for programmers implemented all ideas correctly.

Are there any areas for improvement?

The work progressed quickly without any difficulty. Everything was done on time and qualitatively.

BACKGROUND

Please describe your company and your position there.

The best restaurant of the modern Ukrainian cuisine and art space in the center of the capital - BARVY. Founded in 2017. I am the Head Manager of the restaurant.


OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Goodface agency?

We hired a GoodFace agency to develop our personal website.

What were your goals for this project?

The main goal of our joint project with Goodface is to create the best website that emphasizes the status of our restaurant and is as informative and pleasant as possible.


SOLUTION

How did you select this vendor?

We held a series of meetings with leading website developers in Kiev, listened to each candidate, but the Goodface approach was the most convincing and professional. They were able to meet our requirements and offered several quality ideas.

Describe the project and the services they provided in detail.

After we chose Goodface to design our site, they provided an action plan that we began to follow. First, a meeting was scheduled at which we finalized the goals and values ​​of the project. Further, the company’s employees began developing the site, filling it with content, design decisions and the like. Every two weeks we received a trial version of the site for testing it. After that, we formed a feedback and sent it by colleagues from Goodface to correct errors and improve the site.I would like to note the responsiveness of the company employees, as well as their efficiency in correcting errors.

What was the team composition?

A team of 7 people led by the Project Manager worked on our project. Most often they contacted through PM, discussed all our ideas with him, always received professional advice, which helped to make the right choice.Working with the team was easy and without any problems.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Thanks to our project with Goodface, we received an organic increase in guests in the restaurant, as we started to place all our activities / events on the main page of the site, which became much more convenient for people. And also, thanks to the correct recommendations from the Goodface team, we finally translated our entire page into English, which allowed us to attract foreign audiences / guests of the capital.


How was project management arranged and how effective was it?

Project management takes place directly through PM. We communicate directly with the help of various messengers, where we describe the tasks that need to be implemented. I want to mark responsiveness and maximum execution speed, if the situation requires it.

What did you find most impressive about this company?

The biggest feature of this company is that they find a personal approach to each client, regardless of the volume and complexity of the project. And also we must not forget about the professionalism of employees!


Are there any areas for improvement?

On the professional side, no. Our cooperation did not cause us any inconvenience.

BACKGROUND

Please describe your company and your position there.

I am a head of outsourced internet marketing team for Silver Stem

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Goodface agency?

We have updated corporated website. We hired a web design team and used their recommendation for IT production.

What were your goals for this project?

We wanted to create easy a new website which would be easy to use to customers (we are a retailer) and business partners (we are a producer).

SOLUTION

How did you select this vendor?

We have done our research and we compared prices. GoodFace had some strong recommendations. We have chosen them and did not complained. SilverStem team is happy with a result.

Describe the project and the services they provided in detail.

They interviewed us very detailed, verbally and written; used our current structure of website and developed a brand new corporate web design. They forwarded their work to IT vendor with many details and requirements and they did some controlling work till the main part of programming was done.

What was the team composition?

We worked closely with owner and CEO, our Account Manager. All our comments were geard and found a good solutions how to implements into design with no harm to art part. They speak English and use a modern tools - our work was quite smooth and easy.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We have increasing our organic traffic of 65% compared to the same previous year period. We implemented all Google recommendations and updated, simplified User Experience for that. Our design is much better for customers and admin tools allow to manage website more quick and easy. We talked through Skype using webcams.

How was project management arranged and how effective was it?

We regularly worked on files via Gdrive. Design has been uploaded in Figma software - easy to review, compare versions and comment. Our Account Manager was impressively calm and responsible with terms and replies.

What did you find most impressive about this company?

They truly tried to understand what business goals we faced and how it could be achieved using our website. They didn't hesitate to discuss different points of view and implemented the best practices in design and UX.

Are there any areas for improvement?

We have some difficulties in money transfers but they solve the problem.

BACKGROUND

Introduce your business and what you do there.

I’m the product manager at Genesis, one of the largest IT companies in Ukraine. We work in the health and fitness industry, creating websites and intending to build mobile apps for fitness and meal planning. I’m responsible for product development and performance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goodface agency?

Before we hired full-time developers in-house, we tried to create the product remotely. We were looking for an agency to create a website.

SOLUTION

What was the scope of their involvement?

They were in charge of design, concept development, and full improvements for our website. We’re not working on an app yet. The website is built on WordPress. Our original goal was to find and customize an algorithm that creates a personalized diet and meal plan for users. They advised us that a solution like this did not currently exist, so they ended up creating several sophisticated features from scratch. 

The technology they're developing relies on several formulas to yield personalized meal plans for individuals. We're also working on an SMS function that will help us deliver the meal plans to our customers. This is our main priority now as opposed to the website development.

What is the team composition?

There are fifteen people working on the project on our end, mainly marketers, project managers and support. We collaborate with three more team members from Goodface (remotely). Goodface agency is in charge of design and development.

How did you come to work with Goodface agency?

We met the owner of the agency at a conference about project management. A mutual friend connected us, and we started talking. When we were choosing between them and other agencies, other vendors asserted that this level of personalization in a project would be incredibly expensive or even impossible. However, Goodface agency offered us a fair price.

How much have you invested with them?

We spent between $15,000–$20,000 on the first project.

What is the status of this engagement?

We started working together in April 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

At first, we were working on a rough design and development upon request. I’m responsible for metrics. So, when I analyze data and I see the bottlenecks or opportunities, I create technical tasks for them.

They have experience in the conversion improvement, which helps us come to mutual solutions. There were several occasions where we significantly improved conversion and became more profitable due to their suggestions.

How did Goodface agency perform from a project management standpoint?

Project management is quite good. I can’t blame them when we don’t meet the deadlines. The deadlines that we don't meet result from changes in our priorities. For instance, if there's an urgent task related to another part of the project that comes up, we might postpone a deadline.

What did you find most impressive about them?

They both execute on our directions and come to us with their own solutions. If I describe a problem, they will come in a few days with a few hypotheses, trying to bring forward an optimal solution. They work very deeply on our problems.

Are there any areas they could improve?

Within my expertise, I can't find many things for them to improve. The only issues we experienced resulted from us neglecting to take notes on the conditions decided upon in early meetings. We had to negotiate a couple of times in the past because of that. We don’t have this problem now because we know each other very well. Our team understands what to when to rely on them, and when we shouldn’t.

Do you have any advice for potential customers?

They’re very responsible, strictly respecting everyone's time. It’s natural to respect such a partner. They often come with solutions that we didn’t describe properly, but they did it for us.

BACKGROUND

Introduce your business and what you do there.:
High power laser optics

OPPORTUNITY / CHALLENGE

What challenge were you trying to address?
Improving user experience on the website, launching dedicated landing pages, integrations with 3d party platforms

SOLUTION

What was the scope of their involvement and team dynamic?
 executed UI and UX design, implemented integrations and enhanced analytics, website maintenance, and troubleshooting

What's the status of this engagement?

on going

RESULTS & FEEDBACK

 How did your relationship with your partner evolve?
The team's time management improved.

 In what ways can they improve?

 Faster lead times

What advice do you have for clients with similar needs to yours?

 We consider Goodface as our strategic partner

UPDATED REVIEW

This review was published on May 28th, 2025

Mariia Borovska
Creative Strategist, OPTOMANManufacturing

Vilnius, Lithuania

11-50

Aug 2024 - Ongoing

Project summary
Goodface Agency has rebranded and launched a website for an optics manufacturing company. The team has developed a WordPress site with 3D scroll-based animations, an event calendar, and a custom RFQ form.

Feedback summary
Goodface Agency has launched the website, which has improved UX and increased the client's inbound leads and conversions by 30%. The team communicates professionally and delivers high-quality results. However, they could improve their adherence to timelines.

Quote
"Goodface Agency delivered results at a very high and professional level."

BACKGROUND

Introduce your business and what you do there.

OPTOMAN designs, develops, and manufactures high-power ultrafast laser optics with ion beam sputtering coatings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Goodface agency?

We hired Goodface Agency for website rebranding and launch.

SOLUTION

What was the scope of their involvement?

Goodface Agency designed and developed our WordPress-based website. The team integrated 3D scroll-based animation, an event calendar, and a custom RFQ form.

What is the team composition?

We worked with three teammates from Goodface Agency.

How did you come to work with Goodface agency?

We found Goodface Agency through a referral. We chose them over other options because of their portfolio and communication.

What is the status of this engagement?

We started working together in August 2024, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Goodface Agency launched our website, which improved our UX and increased our inbound leads and conversions by 30%.

How did Goodface agency perform from a project management standpoint?

We primarily communicated through Telegram. Goodface Agency's communication was professional and on point. However, in terms of timelines, there was room for improvement.

What did you find most impressive about them?

Goodface Agency delivered results at a very high and professional level.

Are there any areas they could improve?

There was room for improvement in terms of timelines.

STAR RATINGS:
Overall rating:    4.5

Quality:    5.0

Cost:    4.5

Schedule:    3.0

Willing to refer:    4.5

BACKGROUND

Please describe your company and position.

I am the director of a business information publishing company.

Describe what your company does in a single sentence.

Business information publishing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goodface agency to accomplish?

• Refresh public website
• improve seo
• improve brand image

SOLUTION

How did you find Goodface agency?

Referral

Why did you select Goodface agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Goodface agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Approved website design

Describe their project management. Did they deliver items on time? How did they respond to your needs?

on-time and on-budget

What was your primary form of communication with Goodface agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Goodface agency was fast, agile, creative, and up-to-date.

Are there any areas for improvement or something Goodface agency could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Delivery Manager of Cortlex

Describe what your company does in a single sentence.

Software development and product consulting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Goodface agency to accomplish?

• Develop a website for real estate consulting agency

SOLUTION

How did you find Goodface agency?

Referral, Clutch Site

Why did you select Goodface agency over others?

High ratings, Close to my geographic location, Pricing first our budget, Good value for cost

What was the size of Goodface agency’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wordpress website redesign review and development for a real estate consulting agency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• on time
• on budget

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, all the deliverables were received earlier than expected.

What was your primary form of communication with Goodface agency?

Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

Impressive track record related to website development (lots of projects).

Are there any areas for improvement or something Goodface agency could have done differently?

Please, include smoke/basic QA to the initial estimate regardless of whether customers are requesting it or not. Some customers may be low on budget, yet still demanding higher quality delivery.

BACKGROUND

Please describe your company and your position there.

We are a team which sells digital health programs to customers. Want to improve our customers' experience. That is why I decided to create an app - so users could have a more friendly environment to use our program.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Goodface agency?

Then we found Goodfce - Their comprehensive advice and deep understanding of the process of creating such products helped me figure out the project plan and make it reality.

SOLUTION

How did you select this vendor?

Recommendations from our friends.

Describe the project in detail and walk through the stages of the project.

First of all Good Face agency made a discovery phase (research and improvements), later on, we made a simple follow wire frame and finally made a custom design for an app.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a Design Lead, a UX/UI designer, and the CEO joined in from time to time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of the engagement, we received a detailed user flow, compiled according to our expectations, layouts of the future application with a system set of components, a deployed UI-kit and design instructions for developers to provide them with comfortable and fast work.

How effective was the workflow between your team and theirs?

It was very efficient. 10 out of 10

What did you find most impressive or unique about this company?

Easy to work and perfect job quality.

Are there any areas for improvement or something they could have done differently?

I was completely happy with their work from start to finish.

BACKGROUND

Please describe your company and your position there.

I am the co-founder Leletko&Pronyk marketing studio and our main task was to create a new website. We create a lot of solutions for our clients but it was so complicated to create something for ourrself.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Goodface agency?

We needed a new website

SOLUTION

How did you select this vendor?

We have a common friend and he recommends Goodface agency as a reliable development partner

Describe the scope of their work in detail.

Goodface team started with a workshop, discussing our primary services and directions. They deeply understood our approach and then they created structure and wireframe. The next step was the design stage. They prepared references for us and we chose the right direction. Then they presented our full website and we really liked it.

What was the team composition?

Dima was a project manager and we communicated with him during the working process. Maxym, co-founder presented us with a project. Also, developers and designers were involved in creating a website.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

https://leletko-pronyk.com. Our clients trusts us more and admits that our new website become more creative. It also helps increase conversions from leads to the client.

How effective was the workflow between your team and theirs?

It was easy to communicate with them and they did the project according to the deadline.

What did you find most impressive about this company?

They deeply understand our business needs. As a result, they created a nice solution.

Is there any area for improvement or anything that could have been done differently?

Everything was perfect. They were a nice team with good values and a professional approach.