efelle creative

BACKGROUND

Please describe your company and your position there.

I was the marketing manager at Doc Popcorn when I worked with efelle creative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

We wanted to develop a new high-quality e-commerce website. We then wanted advice in implementing digital marketing strategy.

What were your goals for this project?

We wanted to increase brand awareness, improve Google rankings, and drive sales.

SOLUTION

How did you select this vendor?

One of our leadership’s colleagues recommended efelle creative. We considered six different bids for the project and chose efelle creative after interviewing the team.

Can you go into detail about the services they provided and the scope of the project?

efelle creative audited the site and then presented their recommendation for a digital strategy. Next, they did a custom web design and built integrations for the e-commerce platform. Additional services included copywriting, messaging, and organic SEO.

What was the team composition?

We had a single point of contact. As a whole, the team included a strategist, a project manager, two designers, a developer, and a content director.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

efelle creative’s work had a huge impact on our business. SEO rankings exceeded expectations and the site paid for itself in three months. The added functionalities increased the average order value. As a result, we achieved repeat orders and recovered users’ abandoned shopping carts.

How was project management arranged and how effective was it?

They had an effective approach. The team accommodated our holdups in a flexible manner. The project manager was able to resume paused work without interruption.

What did you find most impressive about this company?

I have worked on three website projects with different companies and efelle creative is the most effective vendor I’ve worked with. They delivered an exceptional product at a great value—they weren’t even the most expensive company we solicited—in a limited timeframe. The team was top-notch and the project organization was stellar.

Are there any areas where they can improve?

I would love to see them offer in-house video production services. They referred us to an outside videographer for our video projects, but I would’ve preferred to have the entire project completed by one company.

BACKGROUND

Please describe your company and your position there.

I am the owner of Dental Implants Solutions, a dental practice dedicated solely to the placement, restoration, and maintenance of dental implants.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

My practice concept was very new in the dental industry and I needed to decide the best way to market my business.

What were your goals for this project?

I wanted to grow my business in an undefined space.

SOLUTION

How did you select this vendor?

efelle creative built the website for my previous business, a general dental practice. That website was gorgeous and effectively connected me to new patients.

Describe the project in detail.

I met with efelle creative’s design team to discuss direct-to-patient marketing and doctor referral-based marketing. During the meeting, I explained my ambivalence about which approach was best for the patients I wanted to target. We compared similar competitor websites and identified my taste in color schemes and website features. efelle creative then designed my website in a manner that would allow me to pivot once I chose my final marketing direction. The team also created my logo and showed me the new design in a Go-To meeting. They made a few minor changes and launched the site after I approved the final version.

What was the team composition?

We worked with a project manager and a designer. We received input from other employees as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I experienced an immediate influx of new patients. I loved the result from an aesthetic perspective. The team captured the look and I feel I wanted; I was proud to have that as my website. The features and pages were well-organized as well.

How effective was the workflow between your team and theirs?

The team was communicative and accommodating. We worked very well with them.

What did you find most impressive about this company?

I've worked with efelle creative for over a decade now. They have designed three websites for three different companies of mine; they are now designing the fourth. The quality of their work— both aesthetically and functionally—far exceeds my expectations.

Are there any areas for improvement?

Honestly, I'm pretty happy with everything. I watched them grow from three employees to over 40. The products keep getting better.

BACKGROUND

Introduce your business and what you do there.

I am the co-owner of Neko, a cat cafe. We have resident cats for which our goal is to find forever homes amongst our customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with efelle creative?

We hadn’t opened yet and wanted to build an online presence that would drive people to our site. We were looking for a partner to develop a website for us that would be flexible as we grew our business. We wanted a site that was tailored in look and feel and built on a platform with a user-friendly backend that would allow us to create new, branded pages easily. We needed the site to be able to make reservations online and capture leads.

SOLUTION

What was the scope of their involvement?

efelle creative built our site on their proprietary platform called Fusion CMS. We started with a kickoff meeting for us to share our overall branding direction with their designers and for them to give us different examples of the directions in which we could go. After that meeting, we went into the design phase. Once the designs were approved, they built it out. The whole process took between three and a half to four months from initial contact to site launch.

The site has our branding scheme built into it so that whenever we create a new page, it’s already reflected there. It has a functionality that integrates Instagram feeds with calls to action for booking a reservation that drives the user through a pipeline to the final click.

What is the team composition?

We worked with an account manager as well as with their CEO.

How did you come to work with efelle creative?

We looked at different kinds of companies that customize websites. We had a flexible budget but wanted to keep the cost as low as possible. We initially looked at the platform Squarespace but found it would be difficult to have our branding established on all the different pages and subpages. We looked at different sites of cat cafes around the US but they weren’t representative of the direction we wanted to go in. We wanted something more personal.

We found efelle creative when we searched a local Seattle creative site. We looked at their past work. We also chose them primarily because of their proprietary platform with an easy backend.

How much have you invested with them?

We spent about $22,000 on the website and plan to spend about $400 per month on SEO.

What is the status of this engagement?

We started working together in June 2017 and launched the site in early November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

People really enjoy our site. It’s easy to navigate and expresses a narrative that gets customers to that final conversion. efelle creative also pushed us in the direction of having cat profiles for different cats on the site and it’s a personal touch that customers love. They come into the cafe already having a relationship with the cats because they’ve read the bios and are excited. It makes adopting out the cats much easier.

How did efelle creative perform from a project management standpoint?

We met in person a few times, including at the kickoff and the launch. There was a lot of collaboration throughout the process. Our account manager orchestrated the schedule and timeline and really held our hands through it all.

We occasionally felt that there was input from too many people. The experience at the time was a bit overwhelming. In retrospect, that they brought in so many players allowed us to know how much they cared. The level of effort was remarkable.

What did you find most impressive about them?

The best thing about the engagement was our relationship with their CEO. He really understood our goals and was able to translate that to the site. He started coming up with ideas without even knowing the industry. He suggested things – like the cat bios and a booking system – that we didn’t realize we needed. He was able to push the envelope and take us where we wanted to be with our web presence. He’s passionate about what he does and it resonates with his company.

They’re an innovative company that really captured the overall vision that we had. We were picky and stubborn about our branding guidelines and they worked with us. From the initial kickoff, they presented us with great designs right away. We developed an amazing relationship with them. To this day, they reach out to us and check in. They even come to the cafe. They’re constantly trying to take our site to the next level. They’re supportive of our business and that personal touch is really helpful. We’re expanding to a second location now and excited to work with them again.

Are there any areas they could improve?

There were a lot of people that were really involved with the project. I think there could be a bit more clarity on who's taking lead. There’s so much collaboration between their team but sometimes it seemed like there were too many cooks in the kitchen.

BACKGROUND

Please describe your company and your position there.

I’m the founder of Lamperti Facial Plastic Surgery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

I needed someone to redesign two of my websites with responsive designs.

What were your goals for this project?

My sites hadn’t been updated since they launched a few years prior, so it was time, especially when it came to introducing responsive designs.

SOLUTION

How did you select this vendor?

I’d previously worked with efelle creative on the design of my original websites and had a great experience.

Can you go into detail about the services they provided and the scope of the project?

The project involved completely redesigning both of my websites and migrating the content from my original sites to the new sites.

What was the team composition?

The team included a project manager and designer, along with a web developer.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The redesigns have greatly helped with my SEO, and my patients can view my sites on a variety of devices.

How was project management arranged and how effective was it?

It was highly effective and was accomplished through regular emails and occasional in-person meetings.

What did you find most impressive about this company?

efelle creative has quite a collaborative approach and provides great customer service. They also do a terrific job troubleshooting any issues I have when making updates to the site.

Are there any areas where they can improve?

No, I can’ think of any.

BACKGROUND

Please describe your company and your position there.

I'm the founder of a mid-sized construction company. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

We hired efelle creative to design a website that allowed us to easily expand and contract. Since we work in five states, our markets fluctuate tremendously. We needed a website that we could manage ourselves.

What were your goals for this project?

Our goal was simple: to build a website that stood out and performed properly in terms of SEO and PPC.

SOLUTION

How did you select this vendor?

A person we met through Upwork recommended efelle creative.

Describe the scope of their work in detail.

Since our company is unique, we met with them to describe our business and industry. We came up with design ideas and they offered their suggestions. 

Then we designed the home page. They gave us an image we could scroll through and look at. The process was simple, and they nailed it the first time. Later, we placed content into a spreadsheet. They designed more pages and helped us hone our PPC strategy.

There was still a lot of work to do after we launched the site. However, we can complete tasks like adding service areas and changing content. I love that I control our website. I don't enjoy computer work, but I like trying new marketing tactics and changing the way our site looks.

What was the team composition?

Our account manager led the team through the design process. Once we launched the site, she turned us over to a team member who helped us with PPC and SEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Before we hired efelle creative, we spent $20,000-$30,000 on advertising each month. We didn't track that spending well, since about $20,000 went toward traditional print magazines. We've since stopped using those magazines in almost all our markets and cut our monthly advertising cost to $16,000-$18,000.

We haven't seen a dip in sales but have noted an increase in profitability. Our cost per lead has probably halved. The metrics on our PPC campaign are excellent, and far better than what we had achieved before.

How effective was the workflow between your team and theirs?

The workflow between our teams was good. Since we're a small business, we couldn't dedicate much time to this project. efelle creative gave us time when we needed it. 

They always kept their appointments, responded to feedback, and took our issues seriously. Late on a Friday night, I noticed that our PPC wasn't running. They fixed it that night, not Monday or Tuesday when they got back to the office.

What did you find most impressive about this company?

I most enjoyed watching the website come together and seeing how impressive it looks. There were no surprises in the final product because we communicated so much. They have a great team and system. We've tried multiple firms and feel extremely lucky to have found efelle creative. We've told literally everyone about them.

Are there any areas for improvement?

I struggled to fill out the content spreadsheet, but I hate learning new computer tasks.

BACKGROUND

Please describe your company and your position there.

I am the owner of Hairball Audio, a pro audio design and manufacturing shop located in Seattle, WA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

We hired efelle creative to re-design our website.

What were your goals for this project?

Our overarching objective was to modernize the site’s design and interface while maintaining our existing e-commerce backend.

SOLUTION

How did you select this vendor?

I conducted an extensive web search and emailed several companies I found through this process. 

Describe the project in detail.

During our first meeting with efelle creative, we reviewed web designs we liked and highlighted features and functions our site needed to include. We met with developers to discuss how we could create a new interface that worked with our e-commerce solution. Our budget was insufficient for a full e-commerce redesign. The team presented us with design mock-ups. After selecting our favorite ones, we made our desired adjustments. We stayed connected with the team throughout the design phase, testing process, and launch.

What was the team composition?

We worked with a wonderful project manager, two designers, and a developer from efelle creative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Immediately after the launch, our customers indicated that the new site is stunning and effortless to navigate. Internally, we’ve found the platform easy to update and maintain.

How effective was the workflow between your team and theirs?

The team was very responsive and easy to work with, which led to a great workflow.

What did you find most impressive about this company?

The staff at efelle creative is full of energy and very creative-minded. No matter what we threw their way, they handled the challenge well and solved it beyond our expectations.

Are there any areas for improvement?

We fell a little off the timeline.

BACKGROUND

Please describe your company and your position there.

I’m the technology manager for Sequoyah Electric, an electrical contractor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

We needed someone to make over our website.

What were your goals for this project?

We wanted a modern website that would work on any browser and display a standardized view on any device.

SOLUTION

How did you select this vendor?

I interviewed a number of website development companies and interviewed numerous resources about their projects. After meeting with efelle, I determined that they’d deliver a solution that would enable us to make updates and changes to our website via an online portal they provide.

Can you go into detail about the services they provided and the scope of the project?

efelle empowered us to retrieve metrics detailing who visited our site and distribute emails to keep our customers informed about new business opportunities.

What was the team composition?

We worked with a project manager and an implementation director.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The website enhanced our brand throughout the pacific northwest, and the site’s style and format give potential business partners an excellent history of our projects.

How was project management arranged and how effective was it?

efelle's project manager utilized Basecamp to collaborate, which kept our team on schedule and enabled us to provide real-time feedback and recommendations. I’m not aware of the size of their team, but we met with the project manager and implementation director on a regular basis to ensure that our website was designed the way we wanted, and implemented on time and on budget.

What did you find most impressive about this company?

Their professionalism and results stood out to us.

Are there any areas where they can improve?

No, not that I can think of. They provided us with a scope of work and the cost to complete it, and they met their goals.

BACKGROUND

Please describe your company and your position there.

I’m a co-founder of a men’s premium athletic brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

We needed someone to redevelop and upgrade our website.

What were your goals for this project?

We wanted a visually compelling, functional website for our products and guests.

SOLUTION

How did you select this vendor?

We used efelle creative to design our initial website in 2013 and we’ve had them under contract for maintenance since then. We vetted several web development companies in Seattle and efelle was the most responsive and understanding of our needs.

Can you go into detail about the services they provided and the scope of the project?

They upgraded our website and moved it to a new platform.

What was the team composition?

We worked with a project manager and a team of developers. The founder was also involved in the initial stages.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We receive regular compliments on our website’s look and feel.

How was project management arranged and how effective was it?

Like the original development in 2013, we worked with a project manager and a dedicated team. The project took longer than expected, which is the case with all web development and IT projects, but the results are solid and meet our expectations. The founder himself worked weekends, in the beginning, to ensure that our relaunch was successful.

What did you find most impressive about this company?

efelle is a well-respected organization that creates a great product. They’re personable and enthusiastic about their clients.

Are there any areas where they can improve?

It can be frustrating at times to make what, from the client's perspective, appear to be simple changes, because of the layers of personnel on the team, but there’s a reason it's structured the way it is. 

BACKGROUND

Please describe your company and position.

I am a Musician.

Describe what your company does in a single sentence.

I'm a musician and music teacher.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire efelle creative to accomplish?

• Build an e-commerce website

SOLUTION

How did you find efelle creative?

Online Search

Why did you select efelle creative over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• I liked their other designs

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired efelle to design and build an e-commerce website for selling video-based music lessons.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Design and development mileposts and quality

Describe their project management. Did they deliver items on time? How did they respond to your needs?

At the beginning of the project they gave me a timeline for when to expect certain benchmarks to be met (sitemap, design, SEO, etc.). They were late on each phase of the project and never gave me a heads-up or a reason. I got the feeling I was consistently being pushed to the bottom of their priority list, as my project was small compared to their other clients. 

Jasmine, my main point of contact, was great. But questions I asked her often had to be submitted to developers or designers, which sometimes resulted in me having to ask the same question a few times before getting an answer. Overall, this was the area where I was pretty disappointed in efelle. I know $15,000 isn't a lot to them, but it's a huge investment for me as a small solo entrepreneur, and I hoped I'd get better and more prompt service for that amount of money.

What was your primary form of communication with efelle creative?

Email or Messaging App

What did you find most impressive or unique about this company?

Their design is great, and at the end of the day, I do really love the way my website looks.

Are there any areas for improvement or something efelle creative could have done differently?

Deliver on time. There were a couple instances when I asked for a certain functionality for the site, and it took several days for them to get back to me. When they did eventually give me a solution, it either didn't really work or was very clunky to implement. While I was waiting for their response, I asked the developer of the Shopify app I was using and he was able to give me a short piece of code that instantly solved my problem within 20 minutes of me asking.

BACKGROUND

Please describe your company and position.

I am the Vice President & Marketing Director of Kryptek

Describe what your company does in a single sentence.

Ultra-high performance outdoor adventure apparel.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire efelle creative to accomplish?

• Conversion
• Engagement and visit

SOLUTION

How did you find efelle creative?

Online Search

Why did you select efelle creative over others?

• High ratings
• Good value for cost
• Company values aligned

What was the size of efelle creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Efelle developed a D2C eCommerce website that was optimized for SEO and conversion rates. They also provided ongoing digital marketing services, including social media marketing and PPC. They leveraged BigCommerce to build the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Efelle helped increase online sales by over 300%, and average order value by 60%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Efelle is incredibly responsive, took a business outcome-driven approach, and offers regular updates. We've been working together for four years, forging a long-term relationship.

What was your primary form of communication with efelle creative?

Email or Messaging App

What did you find most impressive or unique about this company?

Efelle's combination of technical expertise, eCommerce knowledge and communication skills has been incredibly valuable and impressive.

Are there any areas for improvement or something efelle creative could have done differently?

They are complete to me.