Revenue-driving webdesign, development & ecommerce

Full service design & development firm, established in Seattle, WA in 2005.

We're a performance-based online marketing agency, focused on driving revenue for our clients via sound digital marketing strategy AND execution.

Acronyms? We've got 'em: SEO, PPC / SEM, SMM, CRO -all optimized to increase our clients' bottom lines. With a service offering designed to cover our clients' needs from A-Z, efelle helps accelerate revenue with measurable analytics and insights.

Specialties include website design & development, ecommerce site builds, inbound marketing, branding, graphic design, paid search marketing & management and managed CMO services & support. We’ve built 800+ successful websites, plus the FusionCM5 platform: a complete content management and online marketing infrastructure designed to amplify websites and revenue.

13.5 years, 824 clients and 102 international design awards:

Let's do this.

 

 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2005
Show all +
Seattle, WA
headquarters
  • 901 5th Ave, Suite 1950
    Seattle, WA 98164
    United States
other locations
  • United States

Portfolio

Key clients: 

Design & Development for Zulilly, Boeing, Weyerhaeuser, Philips, Peter Pan Seafoods, University of WA, Odom Corp, Kasala Furniture, John Buchan Homes, PacMed, Andersen Construction and hundreds more...

Rosanna Inc. eCommerce Website Image

Rosanna Inc. eCommerce Website

Custom redesign for eCommerce website 

Rosanna Inc. came to efelle to create a fun site that shows off their product and lets people view their collections on an organized and responsive platform. They wanted their desktop, mobile and tablet users to have an easy and enjoyable experience on their website. They also wanted other webmaster tools and data analytics to be incorporated into website

management system. Using our content management system, FusionCMS, they were able to solve all of these issues and more. In addition, our eService module allows them to effortlessly manages all of their products and presents them in a beautiful fashion. Other awesome features include a locations module for product locating and a blog module for user interaction. 
John Buchan Custom Homes  Image

John Buchan Custom Homes

Website for Custom Home Builder

John Buchan Custom Homes have been a trusted home builder in Seattle and the surrounding area since 1961; that means more than 56 years of experience! Buchan builds for longevity and believes that the worth of a home is more than just the sum of its parts, but the way that it contains and shapes a family’s lifestyle. From the design to the acquisition

of materials, to the interior and outdoor design, Buchan homes is trusted to do it all in-house.

Each and every home builder has a different process for their homes, and for Buchan Homes, every part of the process is done in-house, under one (well designed) roof. They needed a website that could do the same for them. As part of our fusionCMS system, we have a BuilderFusion Module that is custom made for homebuilder management in that it is SEO optimized as well as ease of use for both the builder updating homes and the user searching through them. Our system allows for storage in sections of communities, through different floor plans, and through pricing. And for Buchan, they can easily change the availability of homes with the click of a button.

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Peregrine Expeditions

Outdoor Guide Service Website Design and Development

Peregrine Expeditions wanted a new, responsive website which accurately displayed their active and innovative approach to outdoor guided adventures. The Peregrine team wished to improve their user’s online experience, which focused on displaying their available trips and allowing users to register on the site. We designed and developed Peregrine

Expeditions as a responsive, modern website, while maintaining the down-to-earth feel of their industry. Built on FusionCMS, this allows them the flexibility to edit and update their many opportunities for mountaineering, staff profiles, as well as blog and news updates.
Christensen O'Connor Johnson Kindness PLLC  Image

Christensen O'Connor Johnson Kindness PLLC

Website Design and Development for Established Seattle Intellectual Property Law Firm

With over 88 years of experience in the intellectual property legal sphere, the lawyers at COJK have earned a solid reputation for excellent work. They approached us looking for a sophisticated website that could properly showcase the depth of their expertise and company history.

One goal of the homepage

design was to immediately convey a sense of “innovation” to viewers—after all, innovation is one of the COJK team’s primary values. We opted for full-panel scrolling on the homepage which allowed us to deliver blocks of information to viewers in a modern, memorable way.

Our designers pulled in the pear green from the logo to act as an accent color throughout the site. This hue is offset beautifully with the professional gray tones used as background and link colors.

The Practice Areas homepage panel features attractive iconography that highlights the company’s specialties, while the Practice Areas overview page keeps things simple and highly navigable. Practice Area detail pages are intuitvely laid out and link off to relevant attorney detail pages.

Bold blocks of white space are used in the main navigation menu and throughout the site as content block backgrounds—this judicious use of white space makes text areas attractive, modern, and easy to read.

3 Howls Distillery  Image

3 Howls Distillery

Local Feel, National Presence

Clean lines, a black-and-gold palette, and easy navigation make for a website you can really sink your teeth into.

Located in Seattle’s industrial SoDo neighborhood, the team at 3 Howls takes pride in staying true to their local roots as they expand nationwide. When they came to us looking for a website redesign, founder Will Maschmeier expressed the need to

strike a balance between the local and national, leveraging the distillery’s unique Pacific Northwest roots while also appealing to a much larger audience.

In addition to dually communicating the distillery’s local feel and national presence, our design team prioritized showcasing the character of the product, the bottles, and the 3 Howls team. 3 Howls' new site design features a dark palette with gold accents to match the sleek and edgy feeling of the brand. The matte colors and abstract strokes give the site an arcane vibe that expertly avoids coming off as “too Halloween,” all while reflecting the sophistication of the brand.

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Alaska Zipline Adventures

There’s just no better way to experience Alaska than strapped to a harness traveling through the old growth forests feeling the mountain breeze on a zipline. With a passion for all things outdoors, Alaska Zipline Adventures is nestled in Alaska’s capital Juneau and run by a couple who are committed to creating a once in a lifetime experiences and everlasting memories of visitors' time in Alaska.

Alaska Zipline came to

us with some beautiful imagery featuring Alaska’s landscape. Our designers were able to create a layout that utilized this imagery to characterize the brand and lead the visitor to the booking system. This website was built with our custom content management system that allows modules to be customized for whatever needs may be there. The Alaska Zipline site used the Service Fusion Module to display and explain the different packages that they offer as well as the ability to book right through the website. Our custom module allows for ease of use for both the visitor and Alaska Zipline. They are also able to maintain a blog, send out newsletters, and display their testimonials through their website.
Northwest Signs Image

Northwest Signs

Northwest Sign & Design has been helping Seattle area businesses look sharp with architectural signage for over the last 20 years. They believe that great sign design is the first and most important step to a successful sign, and their experience in design and attention to customer needs allow them to create stunning signs that will attract the kind of attention every business wants.

Design Needs

For a

company that stresses clean design and eye-pleasing aesthetics in their own projects, a stunning website is a must. Showcasing their past projects, as well as keeping an eye to what’s possible in the future were keys to this website redesign. Northwest also wanted ease-of-use with their site, allowing them to change images and content whenever they felt like the site needs a change. Our proprietary content management system, Fusion, allows the owner of the site to make these changes, as well as numerous other adjustments, in just a few minutes.

 

Kinona eCommerce Image

Kinona eCommerce

eCommerce Website Design and Development for New Ladies Golfwear Brand

KINONA founders Tami and Dianne started their business out of frustration with the women’s golf apparel industry—they didn’t see a reason why women’s golf wear had to be consistently unflattering and unstylish. They were tired of the basic polo/bermuda short uniform and struck out to do something about it.

They came to us

in late 2017 looking for an ecommerce website that could launch their first ever line of attractive, funky, form-flattering women’s golf clothing. We were stoked to be a part of this project.
SODO Apparel eCommerce Image

SODO Apparel eCommerce

eCommerce Website Design for Seattle Sports Apparel Company 

SODO Apparel is a premium men’s fitness wear company based out of Seattle, WA. They take pride in their unique fabrics that are blended for comfort, style, and performance.

SODO has been a client of efelle creative for years; our teams decided to partner up again in 2017 to reboot SODO’s eCommerce website with a

brand new design. In addition, we upgraded SODO’s eCommerce platform to BigCommerce to provide the SODO team with a powerful, scalable engine to drive their online store, improve their insight into customer behavior, and give them access to powerful conversion tools and abandoned cart recovery features.
Taylor Shellfish Restaurant & eCommerce Website Image

Taylor Shellfish Restaurant & eCommerce Website

eCommerce Website for a Premiere Seattle Shellfish Company

Taylor Shellfish Farms began generations ago with the current owner’s great great-grandfather discovering potential for quality shellfish to be cultivated in the Puget Sound. Today, the Taylor family remains committed to sourcing and selling quality seafood and are equally committed to their community, their employees, and the environment in

which they work. Just as this business was passed down to them, they want to maintain the quality of the water and their work environment so the legacy can continue.

As a long-time client, Taylor Shellfish returned to efelle in 2017 with the goal of improving their website’s ecommerce experience. We decided to take our award-winning design for their site and upgrade their ecommerce platform to BigCommerce.

An efelle favorite, the TSF website opens on a calming masthead video that generates the feeling of floating serenely through the Puget Sound. Scrolling down, users immediately discover a “Shop Now” call to action followed by an invitation to “Come Visit Us.” Together, these calls to action meet the client’s objectives of marketing not only their online store, but their physical locations, as well. The Taylor Shellfish-run markets and oyster bars are, after all, staples in the Seattle culinary scene...

https://www.seattlewebdesign.com/portfolio/project/taylor-shellfish-farms

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Rogers Towers Law

As Florida’s largest law firm and a long history dating back to 1905, Rogers Towers is a household name in the legal world. The firm holds to maintaining the strong family ethic that has defined the firm over their century of work which is exemplified in the fact that several of the firm’s clients have been with Rogers Towers for more than 30 years, a testament to the firm’s stable environment. With such a long history and

large credibility, Rogers Towers required a website that matched their professionalism, tradition, and commitment to their clients not only in Jacksonville, but all over.

By managing their site through our law firm website content management system, LawFirmFusion, the firm is able to control and manage all their website content easily. This also allows for Rogers Towers to easily maintain their Staff Module, adding and editing the over 55 employees located at 5 offices throughout Jacksonville. They also utilize our built-in-SEO, which increases the visibility of service offerings throughout the web and allowing for future-clients to easily be guided to the website when they search on sites like Google.
Avara Construction Image

Avara Construction

Designing and Developing a Brand-Building Website for a Construction Industry Leader

Considered one of the top construction companies in the region, Redmond-based Avara Construction is all about building client success stories. Whether it's an interior improvement project or a ground-up, full-scale development venture, they share their clients' and partners' goals of building something great

together.

We knew at once our team was a strong fit to redesign Avara's website—after all, we share their values of innovative thinking and creating great work as a team.

HCMP Law Firm Website Image

HCMP Law Firm Website

From Target to the Seattle Mariners to Amazon and more, the law team at Hillis, Clark, Martin & Peterson has an impressive resume. HCMP use their unmatched industry knowledge to professionally advocate for and create lifelong partnerships with their clients. Their experience and professional approach—they're all about high service and low overhead—has earned them recognition from a variety of

ranking organizations.

Now they have a website that meets and matches their level of success.

Built on our proprietary content management system, FusionCMS, the HCMP website is easy to update and accommodates user filtering of the team's impressive staff listings. HCMP can use FusionCMS to quickly update service information as well as lawyer news and recognitions.

The HCMP website is also mobile responsive and UX friendly—current clients, potential clients, and prospective employees can navigate the site with ease on any type of device.

Alaskan Leader Seafood Image

Alaskan Leader Seafood

Alaskan Leader is in the business of both longline fishing—”one hook, one fish”—and the harvesting and processing of quality seafood. Committed to building sustainable fishing practices off the Alaskan coast, Alaskan Leader is a premier business selling award-winning retail, commodity and food service products.

PeterPan Seafoods Website Image

PeterPan Seafoods Website

Originally known as P.E. Harris Co., which began canning salmon in Alaska in 1912, Peter Pan Seafood was incorporated in the State of Washington in March of 1950. They are well known in the seafood industry for utilizing highly-trained and knowledgeable professionals to produce quality seafood.

Peter Pan Seafoods wanted to create a modernized web presence that conveys their high level of quality by highlighting

their brand’s history, preparation, and commitment to quality. Another main goal for the website was to convey the career opportunities offered by Peter Pan Seafood, making the site both appealing to consumers of the products and prospective employees. They also utilize our eCatalog module to display and organize the wide variety of fish products they offer, from salmon caviar to king crab. This module allows for Peter Pan Seafoods to easily manage their products, adding new ones or editing existing ones. With a large production process - from fisherman to processing plants for distributing, they also utilize our Locations Module to allow users to view and contact the different facilities.
BNBuilders Construction Image

BNBuilders Construction

Leading Construction Company Website Design and Development

Founded in Seattle in 2000 by two construction industry veterans, the team at BNBuilders have completed projects for companies in a wide range of industries—biotech, healthcare, education, and more. BNBuilders work creative problem solving and sustainable construction practices into every project and are considered one of the West Coast's

preferred contractors.

BNBuilders reached out to our team looking for a website equal to the quality of work in their own portfolio and we were happy to deliver.

Website Design Inspiration

To highlight BNBuilders’ roots and dominant presence in the PNW, our team's design opens on a full-screen homepage masthead image of downtown Seattle with a BNBuilders branded crane standing tall above the scene. Other masthead images throughout the site emphasize company culture shots and team photos—these not only grab the eye, they also convey the professionalism of the company and its entrepreneurial spirit.

The logo’s rich red functions as the primary accent color throughout the site and is used as a hover filter for imagery as well as to underscore calls to action. This helps create a sense of brand consistency when moving from page to page in addition to adding visual interest.

Cool Hand Gear eCommerce Site Image

Cool Hand Gear eCommerce Site

eCommerce Website Design and Development for Functional and Affordable Carry Gear

Before Cool Hand Gear approached us about designing and developing an ecommerce website for their team, they operated primarily in the B2B space as a supplier of well-priced “unique, stylish, and functional everyday carry gear” to a variety of companies. Through our partnership, they now have an edgy, on-brand ecommerce

website that allows them to extend their operations into the B2C sphere.

As a company that’s been in the business for over two decades, it was important to carry the weight of CHG’s established brand into their new ecommerce venture.

Built on our own proprietary content management system, FusionCMS, our homepage design almost jumps off the page; using dark, full-width, high-resolution imagery as a masthead area backdrop, our design immediately establishes a foundation for communicating what Cool Hand Gear is all about. A sans-serif structured font gives the website a clean, industrial feel and pops off the page. By incorporating large font sizes and orange and red accent text colors throughout the site, we allow the copy to act as a highly informative sidekick to the scene-stealing product photos.

Eye-grabbing scroll animations are used throughout the website, infusing the design with a cutting-edge vibe that’s impossible to ignore. Animated hover effects and bursts of red punctuate call-to-action spaces, helping the CHG team convert users by enticing them to shop their products.

Churchill’s Steakhouse Restaurant Website Redesign Image

Churchill’s Steakhouse Restaurant Website Redesign

Restaurant Website Redesign

Churchill’s Steakhouse has only been around since 2007, but in that time they have become one of the most notable steakhouses in the Pacific Northwest, serving the Spokane area. By launching a separate eCommerce website alongside a new landing page for their restaurant, Churchill’s is now selling online, allowing anyone in the U.S. to enjoy their renowned

steaks.

The Churchill's team wanted an eCommerce site to sell steaks and a landing page for their restaurant located in Spokane, WA. They also wanted their new website to be professional and representative of the experience that Churchill's Steakhouse provides for their dine-in customers to cater to the high-end target market. Through stunning visuals and a clean design, Churchill's eCommerce site accomplishes these goals while also reflective of the steakhouse's atmosphere. 

KPFF Engineers Website Image

KPFF Engineers Website

Interactive Website Redesign & Logo for Global Engineering Firm 

The KPFF website was skillfully engineered to be different, with background technology and complex programming that doesn’t exist on any other site.The result is a website that showcases thousands of projects with exceptional speed. FusionCMS also allows KPFF to manage and update all website content – from portfolio listings and

images, to service details and profile information, and add or edit pages without coding experience. FusionCMS streamlines digital marketing efforts with a built-in newsletter system, blogging platform, and client relationship management database.
Clise Properties Website  Image

Clise Properties Website

Responsive Website Design and Development

Looking for a company that understood and could interpret their vision and company values, coupled with stylish and modern design, led Clise to efelle. They wanted a site that represented their legacy and the history they have contributed to, while providing a nod to where they are going. efelle created a beautiful and dynamic design that marries the old and

new, with historic details, local imagery and interactive details. Their masthead displays a stunning timelapse of a day in Seattle, representing growth and progress. However, it isn’t just a pretty face. Their site is driven by efelle’s powerful MyFusionCMS content management platform. Utilizing PropertyFusion, Clise is able to beautifully and automatically  and easily push updates to maintain their property listings. Additionally, they employ the use of efelle’s own Staff, Blog and Testimonials modules, which gives them the ability to drive change on their site seamlessly.
Kasala Furniture eCommerce Website Image

Kasala Furniture eCommerce Website

eCommerce Website Design & Development for Modern Home Furnishings Company

Kasala, a home furnishings company based out the Pacific Northwest, is brand new to the world of ecommerce. We were brought on board to design and develop online stores for both their main brand as well as their Outlet. In essence, we replicated each main site design and development item mentioned below for the Outlet,

making some tweaks to the layout, font selection, and color story as needed. We also created spaces for Outlet-specific content, including its own dedicated blog and locations areas.

One of Kasala’s primary directives for our team when we first sat down with them was to not only design and develop their online stores, but to also help them showcase their brick-and-mortar locations—after all, they may have taken some of their operations digital but they continue to take pride in serving customers as well offline as they do online.

We were happy to accommodate this aim. By pairing the industry-leading ecommerce functionality of BigCommerce with the flexibility of our own content management system, FusionCMS, we were able to build the Kasala team a website that puts their products front and center while also making it easy for visitors to learn more about how to check out the goods in person.

Reviews

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E-Commerce Web Dev for Boating Accessory Manufacturer

"These people love what they do and love helping their clients." 

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - May 2018
Project summary: 

efelle creative developed an e-commerce site that preserved custom features from a legacy platform. They also introduced new features based on competitor research and a design influenced by target personas.  

The Reviewer
 
11-50 Employees
 
Laguna Hills, California
Marketing Director, Boating Accessory Manufacturer
 
Verified
The Review
Feedback summary: 

Bounce rate, conversion rate, and sales all increased after the new website launched. efelle creative provided management tools to facilitate necessary progress updates. They displayed outstanding passion for their work, which translated into an effective solution that quickly paid for itself.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the marketing director of a boating accessory manufacturer. We manufacture and design wakeboard towers and accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

Our e-commerce website was difficult to update and crashed constantly, and our conversion rate was dropping, which hurt sales. We brought efelle creative on to design and develop a new e-commerce site with additional functionality.

What were your goals for this project?

We needed to migrate several years of customization we’d done on our old site to a new platform, while also adding complex new features. This would enable us to showcase customers' boats by make, model, and product, and let people upload their own stories (that we could tag our products in). We also wanted to improve traffic through SEO and PPC and increase our conversion rates and average order value.

SOLUTION

How did you select this vendor?

We interviewed six agencies from all over the country and were most impressed with efelle creative. They cost half as much as a New York agency we were considering and provided original ideas before we even started paying them. While other companies seemed to be satisfied with building us a standard, pretty website, efelle understood that we wanted a beautiful site that would also grow our business. They asked questions that no other agency thought of and looked at two years of business data before charging us anything. Two of the ideas they shared were so good we implemented them right away. In the end, they were the most qualified, energetic, and affordable.

Can you go into detail about the services they provided and the scope of the project?

They began by distributing a survey to build our target persona and demographic models. Afterward, they laid out their process, and we discussed our expectations and timeline. Their web work involved developing a sitemap and content suggestions (since we opted to do our own copywriting). They also undertook significant competitor research, the insights from which we incorporated into our design, along with the survey answers. We then chose from multiple design styles and examples.

What was the team composition?

We worked with a project manager, a digital marketing strategist, a content director, an SEO resource, two designers, and two developers. The company has around 40 people, but we selected our team based on their experience and interests.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our sales were up 27% the first week the site launched. Our bounce rate dropped considerably and our conversion rate nearly doubled. The site paid for itself in under three months, partly because efelle developed ingenious product bundles. Customers can earn a larger discount while adding additional options to their products in real time. This has increased our average order value tremendously.

They also built an interactive image gallery to showcase our products, which has had a positive impact on our organic SEO around make and model terms. It’s also added a personal touch to the site and helped us connect with our customers.

How was project management arranged and how effective was it?

We had weekly meetings, and I received online updates throughout the entire process. We used Basecamp to keep our team updated and share the visuals while they were being created. Also, they provided a development version of the site we could play with as it was being built.

What did you find most impressive about this company?

Everything about this company is impressive, from the attention they gave us on the first call to the gift we received after launching the project. These people love what they do and love helping their clients. We’ve worked with two other agencies before and the difference between them and efelle creative is starker than night and day. We enjoyed them so much we hired them for two more projects.

Are there any areas where they can improve?

I can’t find a single thing to complain about.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

E-Commerce Website for Corporate Catering Company

"The team is responsive, smart, creative, passionate, and committed. They are also hilarious."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - Mar. 2007
Project summary: 

efelle creative did SEO and branding to improve an e-commerce website’s rankings. The team created new visuals and overhauled the backend system to improve the UX. SEO focused on two main search terms.

The Reviewer
 
1-10 Employees
 
Seattle, Washington
Jeannette Engel
Business Broker, Union Bay Group
 
Verified
The Review
Feedback summary: 

Key phrases ranked among the top Google results in short order. This new visibility helped foster growth in a competitive metropolitan market. Customers can expect to work with smart, funny, and dedicated people at efelle creative.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the business broker for Union Bay Group, a sustainable corporate catering and lunchbox delivery service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

We entered the market and had to compete with established industry leaders. We needed branding and SEO services, as well as an easy online ordering solution.

What were your goals for this project?

Our small startup needed a significant online presence. We wanted to rank first for the terms “Seattle lunch delivery” and “Seattle lunch box.”

SOLUTION

Can you go into detail about the services they provided and the scope of the project?

The team designed the brand visuals to reflect Union Bay Group’s status as a woman-owned company. They also redid our online ordering system to make the experience more efficient for administrative staff—our target audience. We used the backend reporting system for managing marketing, sales, operations, and accounts receivables.

What was the team composition?

We worked with a project manager and a technical lead.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We quickly ranked in the top Google search results. We’re now a staple provider for several well-known corporations in the Northwest.

How was project management arranged and how effective was it?

The team was creative and turned some stressful moments into laughter and solutions. They worked well with our other vendors and previous web developer to achieve a timely launch.

What did you find most impressive about this company?

The team is responsive, smart, creative, passionate, and committed. They are also hilarious.

Are there any areas where they can improve?

No company is perfect, but efelle creative works through every problem to ensure amazing results. I’ve done two different websites with them and have referred clients to the vendor since 2007.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They got things done.
  • 5.0 Cost
    Value / within estimates
    We achieved ROI quickly.
  • 5.0 Quality
    Service & deliverables
    It was a beautiful e-commerce execution.
  • 5.0 NPS
    Willing to refer
    I've been recommending them since 2007.

Web Dev Projects for Health Solutions Company

“Efelle's web development efforts streamlined internal efficiencies and increased our online performance overall.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2012 - Feb. 2018
Project summary: 

Effelle provided web development and SEO services, migrating two websites into new CMS platforms in the process.

The Reviewer
 
1-10 Employees
 
Seattle, Washington
Consultant, Healthcare Company
 
Verified
The Review
Feedback summary: 

Efelle delivered efficient, modern websites that significantly improved internal efficiencies, while their SEO efforts improved online performance without the cost of ad campaigns. Timely, proactive, and responsive in their approach, working with them was a great experience all around.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a consultant for a healthcare company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with effelle creative?

We engaged effelle for web development and SEO services.

SOLUTION

What was the scope of their involvement?

Effelle integrated two different websites into new CMS platforms that allowed our team to manage and make changes on our end going forward. They've also provided additional SEO services as needed.

What is the team composition?

We worked with Fred (Founder and CEO, effelle creative), as well as a few members on his team.

How did you come to work with effelle creative?

They were recommended to us by another vendor we were working with that ran out of capacity to meet our needs.

How much have you invested with them?

The first web development project cost around $35,000 and the second was around $17,000.

What is the status of this engagement?

We've been working with them since around 2011, completing our most recent project in February 2018. We still reach out to them for any technical support or questions as needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Efelle's web development efforts streamlined internal efficiencies and increased our online performance overall. By integrating our sites into a new CMS, we now have full control of our online presence. They also helped boost our organic search rankings without us having to pay for ad campaigns.

How did effelle creative perform from a project management standpoint?

They were very responsive and timely with tasks, following up with us as needed to ensure the projects continued to move along smoothly.

What did you find most impressive about them?

They're very knowledgeable, professional, and pleasant to work with overall. I really appreciate everything they've done for us.

Are there any areas they could improve?

I can't think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Redesign & SEO for Energy Consultancy Firm

“They kept the project running even when my team was causing delays.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - Nov. 2016
Project summary: 

efelle creative built and optimized a website featuring energy consulting services.

The Reviewer
 
201-500 Employees
 
Houston, Texas
Edward M. Happy
Sales & Marketing Lead, AGR
 
Verified
The Review
Feedback summary: 

The site exponentially boosted brand visibility, user engagement, and sales conversion, thanks to efelle’s work. They responded well to feedback and resolved issues swiftly. Their proactive and cost-effective approach led to positive results.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the sales and marketing manager for an international energy consultancy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

We hired efelle creative to design a custom website and optimize it for search engines.

What were your goals for this project?

We wanted to attract and retain new clients. The website would also act as a recruiting tool.

SOLUTION

How did you select this vendor?

We did an RFP and scored about 30 replies. efelle creative was recommended by a vendor that had already worked with them and scored one of the highest scores. After interviewing a half-dozen firms, efelle stood out because of their business understanding.

Describe the project in detail.

Initially, we met with our patient and understanding account executive, who mapped out a strategy before charging a penny. Then, efelle went to work to make it a reality.

What was the team composition?

We worked with a full team, including a strategist, project manager, two designers, a content manager, a copywriter, and an SEO manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site surpassed our goals across the board. We easily hit our expectations on key metrics, from site traffic and engagement to conversion rate.

How effective was the workflow between your team and theirs?

It was incredibly effective and seamless. It was obvious that efelle creative had extensive experience. They kept the project running even when my team was causing delays.

What did you find most impressive about this company?

I was impressed from the start. Our account manager called upon receiving the RFP and asked several key questions that no other agency did. We had worked with two other agencies over the years, and this was the best experience by far.

5.0
Overall Score We were incredibly satisfied.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    They’re not the cheapest. However, we went cheap last time and had to rebuild within a year.
  • 5.0 Quality
    Service & deliverables
    Everyone loves our new site.
  • 5.0 NPS
    Willing to refer
    I’m quite willing to do so.

Web Design for Law Firm

"This project was an investment, but well worth the value we received."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2015 - Ongoing
Project summary: 

efelle creative redesigned a law firm’s website using modern techniques that stood out among industry competitors and highlighted the company’s strengths. Then, they assisted with the site’s launch.

The Reviewer
 
1-10 Employees
 
Seattle, Washington
Mary McHugh
Office Manager, Hughes Media Law Group
 
Verified
The Review
Feedback summary: 

The fresh design has elicited positive responses from customers. As they continue to provide support, the efelle creative team remains responsive and friendly, using their knowledge to guide their work.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Hughes Media Law Group (HMLG) is a small but mighty boutique law firm based in Seattle. I’m the office manager. We provided a variety of business law services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

We needed to completely redesign and launch the website.

What were your goals for this project?

We wanted to stand out in the sea of terribly ordinary law firm websites with a fresh look that reflected our skills, spirit, and company culture.

SOLUTION

How did you select this vendor?

I’m not sure. I wasn’t with the company when they selected efelle creative for this project.

Can you go into detail about the services they provided and the scope of the project?

The efelle creative team put together a totally new look for our website. The team used modern design elements to embody our company’s contemporary culture. They also guided us through the launch process, and they continue to provide support.

What was the team composition?

We work with Marc (Account Manager, efelle creative).

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The new design is great. We’ve received compliments from all of our customers.

How was project management arranged and how effective was it?

Marc directly oversaw the entire project. He’s very responsive to any of our questions.

What did you find most impressive about this company?

It was great to work with them. Their team is friendly and knowledgeable.

Are there any areas where they can improve?

No, I can’t think of anything.

5.0
Overall Score They're great!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were responsive and always available to address our needs.
  • 4.5 Cost
    Value / within estimates
    This project was an investment, but well worth the value we received.
  • 5.0 Quality
    Service & deliverables
    Our site looks great.
  • 5.0 NPS
    Willing to refer
    I would be happy to refer them to anyone looking for professional web assistance.

Web Development for Mortgage Agency

"Their team immediately impressed us with their knowledge."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. - Nov. 2017
Project summary: 

efelle creative handled the development of a mobile-responsive website focusing on lead generation. They covered user personas and turned in several design concepts, after which they developed the whole site.

The Reviewer
 
5,001-10,000 Employees
 
Los Angeles, California
Charles Hoffman
Former Marketing Manager, Caliber Home Loans
 
Verified
The Review
Feedback summary: 

The intuitive website they delivered boasts compliments from both internal and external stakeholders. Collaborating with efelle creative was issue free thanks to their expertise and willingness to explain technical concepts. Their quick delivery and competitive prices make them a noteworthy partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was the marketing manager for a large national mortgage lender and agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

We hired them to update our website and build our digital marketing strategy.

What were your goals for this project?

We needed a mobile-friendly website that would generate leads.

SOLUTION

How did you select this vendor?

My team researched potential vendors online and then interviewed five companies. Out of those, we narrowed it down to three and had each one pitch their approach.

Describe the project in detail.

We had a kick-off meeting to cover the schedule, requirements, and deliverables. We shared our ideal customers, worked through user personas, and waited a week or so for the initial homepage concept. After some revisions, the subpages followed and then the development began.

What was the team composition?

We had a project manager assigned to us who took ownership of the project from beginning to end. We also had access to and meetings with designers and copywriters, but our main point of contact stayed with us for the entire project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We ended up with a website that everyone in the company was proud of and which also received high remarks from clients. It was mobile responsive, intuitive, and provided an excellent base from which to launch other marketing initiatives.

How effective was the workflow between your team and theirs?

Our teams worked great together. efelle creative took the time to explain industry jargon and made sure that everyone understood each phase of the project.

What did you find most impressive about this company?

Their team immediately impressed us with their knowledge. It was clear that they not only knew more about websites but also lead generation and our industry. They saw us as a long-term partner unlike everyone else who just wanted to build a website and walk away.

Another thing I liked about efelle creative’s approach is that they were able to help us with content while the site was still in development, which really sped things along.

Are there any areas for improvement?

No. In fact, they were ahead of schedule and offered the lowest price out of the five companies we originally requested proposals from.

5.0
Overall Score Website projects are difficult and time consuming, but we definitely stacked the deck in our favor by working with efelle creative.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They finished the project three weeks ahead of schedule.
  • 5.0 Cost
    Value / within estimates
    Theirs was the lowest price out of all five proposals, yet they offered the best strategy and phenomenal designs.
  • 5.0 Quality
    Service & deliverables
    We originally chose efelle creative because of the quality of their past design work. We were not disappointed!
  • 5.0 NPS
    Willing to refer
    I would absolutely refer them to friends and colleagues.

Web Design and Strategy for Snack Provider

"SEO rankings exceeded expectations and the site paid for itself in three months."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - June 2016
Project summary: 

efelle creative built an e-commerce website to increase sales and brand awareness. The team developed a new site and platform with added functionality and SEO. They also provided digital marketing strategy.

The Reviewer
 
51-200 Employees
 
Paducah, Kentucky
Helena Winkler-Madison
Former Marketing Manager, Doc Popcorn
 
Verified
The Review
Feedback summary: 

Sales and SEO rankings increased dramatically. New functionality increased existing sales and prevented potentially lost revenue. The team was highly organized and flexible. They offered a variety of services and delivered exceptional value.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I was the marketing manager at Doc Popcorn when I worked with efelle creative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

We wanted to develop a new high-quality e-commerce website. We then wanted advice in implementing digital marketing strategy.

What were your goals for this project?

We wanted to increase brand awareness, improve Google rankings, and drive sales.

SOLUTION

How did you select this vendor?

One of our leadership’s colleagues recommended efelle creative. We considered six different bids for the project and chose efelle creative after interviewing the team.

Can you go into detail about the services they provided and the scope of the project?

efelle creative audited the site and then presented their recommendation for a digital strategy. Next, they did a custom web design and built integrations for the e-commerce platform. Additional services included copywriting, messaging, and organic SEO.

What was the team composition?

We had a single point of contact. As a whole, the team included a strategist, a project manager, two designers, a developer, and a content director.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

efelle creative’s work had a huge impact on our business. SEO rankings exceeded expectations and the site paid for itself in three months. The added functionalities increased the average order value. As a result, we achieved repeat orders and recovered users’ abandoned shopping carts.

How was project management arranged and how effective was it?

They had an effective approach. The team accommodated our holdups in a flexible manner. The project manager was able to resume paused work without interruption.

What did you find most impressive about this company?

I have worked on three website projects with different companies and efelle creative is the most effective vendor I’ve worked with. They delivered an exceptional product at a great value—they weren’t even the most expensive company we solicited—in a limited timeframe. The team was top-notch and the project organization was stellar.

Are there any areas where they can improve?

I would love to see them offer in-house video production services. They referred us to an outside videographer for our video projects, but I would’ve preferred to have the entire project completed by one company.

5.0
Overall Score The team and their work exceeded expectations of even the most jaded staffer on our side.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We had to wait several weeks to get our project started.
  • 5.0 Cost
    Value / within estimates
    While not the cheapest, they were half the price of the next best competitor.
  • 5.0 Quality
    Service & deliverables
    Without question, they delivered the best design possible.
  • 5.0 NPS
    Willing to refer
    I have already referred efelle creative to three other people.

Web Design and Marketing for Dental Practice

"The quality of their work— both aesthetically and functionally—far exceeds my expectations."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - June 2015
Project summary: 

efelle creative designed a website and logo to attract a targeted customer base. They helped select the color scheme and built various features. The site is now live.

The Reviewer
 
1-10 Employees
 
Covington, Washington
John Hodges
Owner, Dental Implant Solutions
 
Verified
The Review
Feedback summary: 

The site’s effectiveness and aesthetic appeal have driven new business. efelle creative’s accommodating approach has created a seamless partnership. They’ve proven to be a reliable and consistent vendor.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the owner of Dental Implants Solutions, a dental practice dedicated solely to the placement, restoration, and maintenance of dental implants.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

My practice concept was very new in the dental industry and I needed to decide the best way to market my business.

What were your goals for this project?

I wanted to grow my business in an undefined space.

SOLUTION

How did you select this vendor?

efelle creative built the website for my previous business, a general dental practice. That website was gorgeous and effectively connected me to new patients.

Describe the project in detail.

I met with efelle creative’s design team to discuss direct-to-patient marketing and doctor referral-based marketing. During the meeting, I explained my ambivalence about which approach was best for the patients I wanted to target. We compared similar competitor websites and identified my taste in color schemes and website features. efelle creative then designed my website in a manner that would allow me to pivot once I chose my final marketing direction. The team also created my logo and showed me the new design in a Go-To meeting. They made a few minor changes and launched the site after I approved the final version.

What was the team composition?

We worked with a project manager and a designer. We received input from other employees as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I experienced an immediate influx of new patients. I loved the result from an aesthetic perspective. The team captured the look and I feel I wanted; I was proud to have that as my website. The features and pages were well-organized as well.

How effective was the workflow between your team and theirs?

The team was communicative and accommodating. We worked very well with them.

What did you find most impressive about this company?

I've worked with efelle creative for over a decade now. They have designed three websites for three different companies of mine; they are now designing the fourth. The quality of their work— both aesthetically and functionally—far exceeds my expectations.

Are there any areas for improvement?

Honestly, I'm pretty happy with everything. I watched them grow from three employees to over 40. The products keep getting better.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Design for Cat Cafe

“They’re an innovative company that really captured the overall vision that we had.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - Nov. 2017
Project summary: 

After presenting several designs to gauge brand direction, efelle creative developed a new site on their own proprietary platform. The site features streamlined navigation to help users book cafe reservations.

The Reviewer
 
1-10 Employees
 
Seattle, Washington
Co-Founder, Neko
 
Verified
The Review
Feedback summary: 

efelle creative translated business goals into an innovative, engaging site while adhering to brand aesthetics. The team exhibited strong leadership, suggesting key features to better funnel prospective customers. Extensive collaboration and a personal approach contributed to a strong relationship.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the co-owner of Neko, a cat cafe. We have resident cats for which our goal is to find forever homes amongst our customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with efelle creative?

We hadn’t opened yet and wanted to build an online presence that would drive people to our site. We were looking for a partner to develop a website for us that would be flexible as we grew our business. We wanted a site that was tailored in look and feel and built on a platform with a user-friendly backend that would allow us to create new, branded pages easily. We needed the site to be able to make reservations online and capture leads.

SOLUTION

What was the scope of their involvement?

efelle creative built our site on their proprietary platform called Fusion CMS. We started with a kickoff meeting for us to share our overall branding direction with their designers and for them to give us different examples of the directions in which we could go. After that meeting, we went into the design phase. Once the designs were approved, they built it out. The whole process took between three and a half to four months from initial contact to site launch.

The site has our branding scheme built into it so that whenever we create a new page, it’s already reflected there. It has a functionality that integrates Instagram feeds with calls to action for booking a reservation that drives the user through a pipeline to the final click.

What is the team composition?

We worked with an account manager as well as with their CEO.

How did you come to work with efelle creative?

We looked at different kinds of companies that customize websites. We had a flexible budget but wanted to keep the cost as low as possible. We initially looked at the platform Squarespace but found it would be difficult to have our branding established on all the different pages and subpages. We looked at different sites of cat cafes around the US but they weren’t representative of the direction we wanted to go in. We wanted something more personal.

We found efelle creative when we searched a local Seattle creative site. We looked at their past work. We also chose them primarily because of their proprietary platform with an easy backend.

How much have you invested with them?

We spent about $22,000 on the website and plan to spend about $400 per month on SEO.

What is the status of this engagement?

We started working together in June 2017 and launched the site in early November 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

People really enjoy our site. It’s easy to navigate and expresses a narrative that gets customers to that final conversion. efelle creative also pushed us in the direction of having cat profiles for different cats on the site and it’s a personal touch that customers love. They come into the cafe already having a relationship with the cats because they’ve read the bios and are excited. It makes adopting out the cats much easier.

How did efelle creative perform from a project management standpoint?

We met in person a few times, including at the kickoff and the launch. There was a lot of collaboration throughout the process. Our account manager orchestrated the schedule and timeline and really held our hands through it all.

We occasionally felt that there was input from too many people. The experience at the time was a bit overwhelming. In retrospect, that they brought in so many players allowed us to know how much they cared. The level of effort was remarkable.

What did you find most impressive about them?

The best thing about the engagement was our relationship with their CEO. He really understood our goals and was able to translate that to the site. He started coming up with ideas without even knowing the industry. He suggested things – like the cat bios and a booking system – that we didn’t realize we needed. He was able to push the envelope and take us where we wanted to be with our web presence. He’s passionate about what he does and it resonates with his company.

They’re an innovative company that really captured the overall vision that we had. We were picky and stubborn about our branding guidelines and they worked with us. From the initial kickoff, they presented us with great designs right away. We developed an amazing relationship with them. To this day, they reach out to us and check in. They even come to the cafe. They’re constantly trying to take our site to the next level. They’re supportive of our business and that personal touch is really helpful. We’re expanding to a second location now and excited to work with them again.

Are there any areas they could improve?

There were a lot of people that were really involved with the project. I think there could be a bit more clarity on who's taking lead. There’s so much collaboration between their team but sometimes it seemed like there were too many cooks in the kitchen.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Redesigns for Plastic Surgery Practice

"efelle creative has quite a collaborative approach and provides great customer service."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2016 - Oct. 2017
Project summary: 

efelle creative redesigned two websites, introducing mobile responsive schemes and migrating all content on both original sites to their new homes.

The Reviewer
 
1-10 Employees
 
Seattle, Washington
Thomas Lamperti
Founder, Lamperti Facial Plastic Surgery
 
Verified
The Review
Feedback summary: 

Patients can now view both sites easily on a range of devices. efelle creative instituted a smooth cooperation and displayed personalized customer service in the form of in-person meetings and bug fixes. Their design work brought the websites up to current industry standards and improved their SEO.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the founder of Lamperti Facial Plastic Surgery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire efelle creative?

I needed someone to redesign two of my websites with responsive designs.

What were your goals for this project?

My sites hadn’t been updated since they launched a few years prior, so it was time, especially when it came to introducing responsive designs.

SOLUTION

How did you select this vendor?

I’d previously worked with efelle creative on the design of my original websites and had a great experience.

Can you go into detail about the services they provided and the scope of the project?

The project involved completely redesigning both of my websites and migrating the content from my original sites to the new sites.

What was the team composition?

The team included a project manager and designer, along with a web developer.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The redesigns have greatly helped with my SEO, and my patients can view my sites on a variety of devices.

How was project management arranged and how effective was it?

It was highly effective and was accomplished through regular emails and occasional in-person meetings.

What did you find most impressive about this company?

efelle creative has quite a collaborative approach and provides great customer service. They also do a terrific job troubleshooting any issues I have when making updates to the site.

Are there any areas where they can improve?

No, I can’ think of any.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer