Brenton Way

BACKGROUND

Please describe your company and position.

I am the Account Manager for Digital Marketing of SideDish Media Restaurant Marketing

Describe what your company does in a single sentence.

SideDish Media restaurant marketing opened for business in October 2016 and have built up a strong base of restaurants who trust us to manage their digital ad spend. It wasn’t always about Google Ads! We tested many other types or marketing for restaurants, including social media marketing. However, it quickly became clear that Google Ads generated the most bookings for our clients, hands down. If customers are searching for YOUR restaurant category on Google, it is so important to be near the top of their results page. Being buried on page 4 is not good for business! Now, SideDish Media restaurant marketing is a team of seven enthusiastic individuals, working together from their offices in Soho Square, London, to leave a huge digital footprint for catering businesses across the country. We want to make SideDish Media your main meal when it comes to digital marketing and we want you to come back for seconds, so we do our utmost to meet campaign targets and be there with you every step of the way.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Improve our visibility in search results for highly technical robotics and magnetic actuation keywords.
• Increase qualified inbound leads from research institutions and engineering organizations.
• Strengthen organic traffic to product and solution pages.
• Build a more consistent long-term SEO foundation for sustained growth in a niche market.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a full SEO rollout tailored to our niche robotics and magnetic systems market. Brenton Way began with a detailed audit of our website to identify technical issues, indexing gaps, and areas where visibility could be improved. They then developed a structured keyword strategy focused on highly specific engineering and research-related search terms. Based on this, they optimized key product and solution pages, improved internal linking, and refined on-page elements such as titles, metadata, and content structure to better match search intent. A large part of the deliverables also included technical SEO fixes to improve crawlability and site performance, along with ongoing monitoring of keyword rankings and organic traffic trends. We also received regular reports outlining progress, insights, and recommended next steps, which helped guide continuous improvements throughout the engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Most of our communication was handled through email and scheduled virtual meetings. We also had regular check-ins where they shared updates, discussed performance, and aligned on next steps for the SEO strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been very organized and reliable throughout the engagement. Deliverables were consistently completed on time, and we always had a clear view of what stage the work was at. They were also very responsive whenever we had requests or needed adjustments. Communication was straightforward, and they were quick to incorporate feedback without disrupting the overall timeline.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to work effectively within a very technical and niche industry. They took the time to understand our products and translated that into a clear SEO approach that actually fit our audience. Their recommendations were practical, focused, and backed by clear reasoning, which made it easy to trust their direction throughout the project.

Are there any areas for improvement or something Brenton Way could have done differently?

Overall, the experience was very smooth and professional. The team delivered consistently and communicated well throughout the project. We didn’t have any significant issues or areas where we felt changes were needed.

BACKGROUND

Please describe your company and position.

I am the CEO of InspireX

Describe what your company does in a single sentence.

At InspireX, we specialize in delivering customized software solutions and advanced staff augmentation services tailored specifically for Audio/Visual (AV) hardware manufacturers. Our team, rich in knowledge and experience, is deeply committed to the AV sector, driving success through innovative and impactful software projects. With a global presence, our skilled teams blend international reach with local expertise, ensuring that our services are flexible and tailored to meet diverse commercial needs. What sets InspireX apart is our decade-long track record of excellence in AV software development. Our commitment to crafting and supporting innovative software products has established us as a trusted partner in the industry. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Increase our visibility in search results for software development services.
• Drive more qualified B2B traffic to our website.
• Improve the quality and consistency of our organic lead generation.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brenton Way has been managing our SEO efforts since June 2024. They began with a full SEO audit, competitor analysis, and keyword research to identify the best opportunities for our business. From there, they optimized our key service pages, improved the site's technical SEO, and refined our content to better target relevant search terms. As the engagement has continued, they've monitored keyword rankings, tracked organic traffic, resolved technical issues, and provided detailed monthly reports with recommendations. They also adjust the strategy based on performance, ensuring the campaign continues to improve over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the project began, we've seen consistent improvements in our organic search visibility and rankings for several of our target keywords. Website traffic from search engines has increased, and we're receiving more qualified inquiries from businesses looking for software development services. While the campaign is still ongoing, the results so far have been encouraging, and we've continued to see steady progress month after month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brenton Way has been very dependable throughout the engagement. They consistently deliver planned work on schedule and keep us updated with regular progress reports and review meetings. They're also responsive whenever we have questions or want to shift priorities. Their team takes feedback seriously, explains their recommendations clearly, and quickly adjusts the strategy when needed, making the collaboration smooth and productive.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their proactive approach. Instead of waiting for us to raise concerns, they regularly brought new ideas and opportunities to improve our SEO performance. Their team combines strong technical knowledge with clear communication, which has made them a valuable long-term partner.

Are there any areas for improvement or something Brenton Way could have done differently?

Overall, the experience has been very positive. The team has been consistent, responsive, and easy to work with throughout the engagement. At this stage, we don’t have any specific areas for improvement to highlight.

BACKGROUND

Please describe your company and position.

I am the Co-Founder and Director of Austral Dynamics Pty Ltd

Describe what your company does in a single sentence.

Founded in 2007 in Sydney, Australia, Austral Dynamics has been delivering business software solutions to organisations across Australia, Europe and the Asia-Pacific for 19+ years. Established as a proud Microsoft Partner, we specialise in the Dynamics 365 suite of Business Applications including Business Central, Finance & Operations, and Customer Relationship Management (CRM) solutions. Our dedication to innovation and our focus on our customers' needs to stay competitive in a fast-evolving landscape saw us launch a partnership with IBM in 2024. This enabled predictive business solutions through Artificial Intelligence, designed to help them stay ahead within their industry. Our team consists of Techno-Functional consultants, who are also chartered accountants, business analysts, developers, and project managers, each with over 15 years of hands-on industry experience. We pride ourselves on the advisory role we play, as we offer end-to-end support, providing a business-strategic application of the technology. Please call us for a free demo at (02) 9763 2040 or email us at info@australdynamics.com for further discussion.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Overhaul our underperforming Google Ads campaigns to significantly improve Return on Ad Spend (ROAS) and drastically reduce our Customer Acquisition Cost (CAC) through precise keyword targeting, smarter bidding strategies, and compelling ad creatives.
• Optimize PPC Profitability: Overhaul our underperforming Google Ads campaigns to significantly improve Return on Ad Spend (ROAS) and drastically reduce our Customer Acquisition Cost (CAC) through precise keyword targeting, smarter bidding strategies, and compelling ad creatives.
• Boost Organic Visibility for Competitive Keywords: Elevate our search rankings from page two and three to first-page positions for high-value, competitive keywords in the B2B tech space, ensuring sustainable, long-term organic traffic to our service pages without relying solely on paid spend.

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO Strategy & Execution: Brenton Way conducted a full technical SEO audit, performed in-depth keyword research targeting high-intent B2B search terms, optimized all on-page elements, and implemented a white-hat link-building campaign to boost our domain authority and search visibility.

PPC Campaign Management: They restructured our Google Ads campaigns with refined audience targeting, smarter bidding strategies, and A/B tested ad creatives and landing pages to maximize ROAS while significantly reducing our Customer Acquisition Cost (CAC).

Ongoing Strategic Partnership: They provided monthly performance reviews, real-time campaign optimization, transparent weekly reporting, and served as a true extension of our marketing team with regular communication and data-driven recommendations. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic Traffic & Rankings: We achieved first-page Google rankings for multiple high-value, competitive keywords in the B2B tech space. Our organic search traffic increased significantly, with notable growth in high-intent visitors actively researching Microsoft Dynamics 365 and Business Central solutions.

PPC Performance & ROI: Our Google Ads campaigns saw a substantial improvement in Return on Ad Spend (ROAS), while our Customer Acquisition Cost (CAC) dropped meaningfully. Conversion rates improved across the board, and we started generating more qualified leads without increasing our monthly ad budget.

Revenue Impact & Lead Quality: Most importantly, the quality of leads entering our sales pipeline improved dramatically. We saw a clear uptick in qualified inquiries from decision-makers, which directly contributed to a stronger sales pipeline and ultimately, new client acquisitions that we directly attribute to Brenton Way's efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely Delivery & Structured Execution: Brenton Way consistently delivered all project milestones on or ahead of schedule. From the initial SEO audit to campaign launches and monthly reporting, everything followed a clear timeline with no delays. Their structured approach gave us confidence that things were always moving forward.

Responsive Communication & Transparency: They were highly responsive and easy to reach throughout the engagement. Whether through virtual meetings, email, or messaging apps, they kept communication open and transparent. We never felt left in the dark—they proactively shared progress updates and flagged any adjustments needed along the way.

Adaptability to Our Evolving Needs: What stood out most was how quickly they adapted when our priorities shifted. As our business needs evolved, they pivoted strategies without friction, always keeping our goals front and centre. They listened carefully to our feedback and incorporated it immediately, making us feel like true partners rather than just another client.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Honestly, what stood out most was how deeply they understood our business from day one. They didn't treat us like just another client—they took the time to really grasp the B2B tech space, our complex sales cycle, and the specific challenges of marketing Microsoft Dynamics solutions. That level of industry insight is rare to find in a digital marketing agency. Beyond that, their proactive approach was a game-changer. They constantly brought fresh ideas to the table, backed by real data, and they never waited for us to ask for updates—they kept us informed every step of the way. It genuinely felt like we had an extension of our own team working alongside us, not just an external vendor ticking boxes. Their transparency, responsiveness, and genuine commitment to our success made all the difference.

Are there any areas for improvement or something Brenton Way could have done differently?

To be completely honest, we struggled to find any significant shortcomings throughout our engagement. If I had to offer one small piece of constructive feedback, it would be that during the initial discovery phase, we perhaps could have spent even more time diving deeper into some of the more technical nuances of our Microsoft Dynamics offerings before campaigns went live. That said, this is a minor point—they adapted incredibly quickly and their team absorbed complex information at an impressive pace, so any initial gaps were closed within the first few weeks. What we really appreciated was how receptive they were to feedback throughout the entire process. They actively encouraged us to share our thoughts and always took our suggestions on board with enthusiasm. Their willingness to continuously refine and improve their approach, even when things were already performing well, speaks volumes about their commitment to excellence. If anything, we learned that the more context and information we gave them upfront, the better the results—and they were always ready and eager to go deeper with us.

BACKGROUND

Please describe your company and position.

I am the General Manager of Hotel Beverly Terrace

Describe what your company does in a single sentence.

With an artful decor and classic mid-century charm, the Hotel Beverly Terrace is a chic and stylish way to experience Beverly Hills and West Hollywood. Wonderfully situated in a vibrant walking neighborhood the ‘BT’, is also close to lively entertainment on Sunset Boulevard, luxurious Rodeo Drive shops and fashionable West Hollywood restaurants and design galleries. A relaxed and friendly ambiance paired with a European touch is why so many of our guests return again and again. Through genuine hospitality, whimsical architecture and inspired design, we strive to create a unique and memorable experience for our guests, team members and community. We are always delighted to meet individuals who are passionate about luxury-minded hospitality and wish to bring enthusiasm, style and excellence to whatever they do. We look forward to meeting you.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• **Goal 1:** Increase direct bookings by improving our social media presence and creating more effective email marketing campaigns.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Close to my geographic location

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brenton Way manages our social media and email marketing on an ongoing basis. They create promotional content, schedule posts, manage email campaigns, and track performance to help us reach more potential guests. They also provide regular reports and adjust campaigns based on results to improve engagement and support direct bookings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the project began, we've seen stronger engagement across our social media channels and higher open and click-through rates on our email campaigns. We've also noticed an increase in website visits and more direct booking inquiries generated through our marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team has been organized and dependable throughout the partnership. They consistently deliver content and campaign updates on time and keep us informed about performance. They're also quick to respond whenever we have new ideas or requests. Communication has been smooth, and they're always willing to adjust campaigns based on our feedback.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was how well they understood our brand and target guests. Their ideas felt creative but practical, and they were always looking for ways to improve our marketing instead of using the same approach every time.

Are there any areas for improvement or something Brenton Way could have done differently?

No there aren't as of now

BACKGROUND

Please describe your company and position.

I am an executive at Wiz Systems

Describe what your company does in a single sentence.

Wiz Systems was founded in early 2010 with a promise to create systems that would significantly improve effectiveness of processes that we all walk through in our lives by creating systems that achieve this goal and help us walk towards that more efficient world that mankind keeps marching towards everyday. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Increase the number of qualified leads through targeted PPC campaigns and improve the overall return on our advertising investment.
• Strengthen our social media presence, increase audience engagement, and build greater awareness of our IT services among potential business clients.

SOLUTION

How did you find Brenton Way?

• Online Search
• Other

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brenton Way manages our ongoing PPC and social media marketing efforts to help increase brand visibility and generate qualified leads. Their work includes developing and managing paid advertising campaigns across key digital channels, refining audience targeting, optimizing ad performance, and monitoring campaign metrics to improve results over time. On the social media side, the team supports content planning, audience engagement strategies, campaign execution, and performance reporting. They also provide regular insights and recommendations to help us maximize our marketing budget and reach the right business audience. The engagement is ongoing, with continuous optimization and strategic support based on campaign performance and evolving business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen steady improvement in several key marketing metrics since working with Brenton Way. Our PPC campaigns have generated a stronger flow of qualified leads, and we have experienced improvements in click-through rates, audience targeting, and overall campaign performance. On the social media side, we have seen increased engagement, better reach across our target audience, and growing visibility for our brand. The regular reporting and performance insights have made it easy to track progress and identify areas for continued growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brenton Way has been very organized and dependable throughout the engagement. They consistently deliver campaign updates, reports, and optimization recommendations on time, and they maintain clear communication regarding priorities and next steps. What stands out most is their responsiveness. Whenever we have questions, feedback, or new marketing objectives, their team is quick to respond and adjust strategies accordingly. They take a collaborative approach, regularly reviewing campaign performance with us and providing practical recommendations to improve results. Overall, they have been proactive, easy to work with, and attentive to our evolving needs.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Brenton Way was their ability to combine creative marketing ideas with strong data-driven decision making. Their PPC and social media strategies were not just based on guesswork, but on continuous testing, analysis, and optimization. We also valued how closely they worked with us as a partner rather than just a service provider. They were flexible, open to feedback, and always willing to adjust campaigns based on performance and business priorities. Their team showed a strong understanding of how to turn advertising spend into real, measurable business opportunities.

Are there any areas for improvement or something Brenton Way could have done differently?

Overall, we have been very satisfied with the partnership and did not experience any major issues with their work or communication. The team has been consistent, responsive, and reliable throughout the engagement.

BACKGROUND

Please describe your company and position.

I am the Compliance Team Leader of NOA Healthcare Ltd

Describe what your company does in a single sentence.

At NOA we provide, successful and long lasting contracts with our Clients and our Temporary Agency Healthcare Staff, coalescing extraordinary client service with exceptional healthcare professionals. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Brenton Way was brought on board to oversee our Facebook, Google, and SEO advertising.

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Organize and post Facebook advertisements
• manage Google ads
• develop SEO for one of our websites.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our social media visibility and sales has been enhanced since we started working with Brenton Way. They fixed several minor problems and enhanced our current advertisements to make them more effective and increase return on investment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They plan biweekly conversations to discuss progress and are very quick to respond to emails. Any necessary adjustments or modifications are made nearly instantly.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility and openness to experimenting to find what works. 

Are there any areas for improvement or something Brenton Way could have done differently?

No. So far, everything they've done has been excellent.

BACKGROUND

Please describe your company and position.

I am the Director/ Finance Broker of Melbourne Finance Services

Describe what your company does in a single sentence.

A boutique financial services firm located in Melbourne who's dedicated in assisting you in finding the right lending & advice solution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• I needed help on SEO assistance.

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We receive online services from Brenton Way, with a focus on SEO work. This covers internal linking optimization, backlinking, and keyword research.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've just started the project, but it's already easy for us to identify different areas of improvements from the project. Everything has been good so far.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication with Brenton Way is highly efficient, as we usually stay in touch through Skype. He consistently responds promptly and is always accessible when needed.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love their organization; they're very effective.

Are there any areas for improvement or something Brenton Way could have done differently?

I can't think of anything they could improve on — so far, so good

BACKGROUND

Please describe your company and position.

I am the Managing director of Bendigo and Adelaide Bank

Describe what your company does in a single sentence.

Our vision is to be Australia’s bank of choice. We strive for lasting success and commit to take the time to better understand our customers, partners and their communities to find ways to solve their problems, in a way that helps create value. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Enhancing Social Media Visibility
• Crafting Innovative and Relevant Content
• Ensuring a Uniform Strategy

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Weekly Social Media Content Updates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in engagement metrics

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Brenton Way was impressive in reliably delivering high-quality content.

Are there any areas for improvement or something Brenton Way could have done differently?

Extremely Satisfied with the Results

BACKGROUND

Please describe your company and position.

I am the Head of Department of Alleanza Healthcare MENA

Describe what your company does in a single sentence.

American Healthcare services provider in the UAE, including Homecare, Occupational Health, Training and Virtual Health

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Our goal is to make our business divisions more widely known. Our goal was to produce a diverse range of material for both our international inbound and outbound business segments. To assist us in producing engaging content, we were looking for a partner who can make the connections and comprehend the demands of our international clientele.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Following our decision to join with Brenton Way, we held several virtual meetings to discuss our objectives, businesses, and JTB's corporate identity. Each of us was keen to learn more about the specifics of our jobs and businesses. They collaborated with us to develop the content strategies for our international inbound and outbound enterprises after first discussing the basic ideas of our plan. We got to this position thanks to cooperation and understanding, and now we have excellent material for our B2B clientele.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ever since we partnered with Brenton Way, we have benefited from content that is beneficial to our company. Our social media and website traffic has increased significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We always exchange ideas on a regular basis and can easily communicate with any person assigned to our project. We held virtual meetings once a month or more. They quickly met deadlines. Additionally, they used their internal portal system, a practical and efficient tool, to share the finished product.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were quite knowledgeable about our market and industry, and we value their collaboration and patience. I appreciated their attempts to accommodate us and the answers they provided when things got tough. Although we have collaborated with other US companies, this was a model partnership. Due to their amazing assistance and support, we recently extended our contract with Brenton Way for content creation.

Are there any areas for improvement or something Brenton Way could have done differently?

Although there is always room for improvement, we are pleased with their extraordinary support and understanding of our personnel in spite of the current situation. They have good speed quality in delivering projects, and we are happy to report that they have helped us provide our business partners with excellent material.

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of George Capital Finance Solutions

Describe what your company does in a single sentence.

Founded by George Frazis and led by a team of Australia's top finance experts, George CFS arranges tailored financial solutions for businesses and individuals that help create wealth and strengthen clients’ relationships with financiers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

We wanted to partner with an advertising partner who had expertise in the digital realm vs only traditional advertising. Our goal was to grow new business leads for various business lines through cross-channel advertising.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our engagement began in the discovery phase then Brenton Way helped us identify keywords, ad copy, campaign structure, and targeting tactics. We also contract them to build content for our core pages so we're sending a paid audience to a page with enough information to make an educated decision.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our paid site traffic is growing quickly since launching campaigns and we generated a triple-digit positive ROI on a checking incentive campaign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have a proprietary project management tool similar to basecamp that they communicate through and it gives you visibility into what they're working on and keeps an easy-to-follow log of communication. They were very proactive with ideas and responsive anytime you have a question or need some extra hands.

What was your primary form of communication with Brenton Way?

Virtual Meeting

What did you find most impressive or unique about this company?

The bench strength seems to be very deep with each team member having a positive, can-do attitude paired with a lot of channel knowledge.

Are there any areas for improvement or something Brenton Way could have done differently?

None, not at all.