Brenton Way

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of George Capital Finance Solutions

Describe what your company does in a single sentence.

Founded by George Frazis and led by a team of Australia's top finance experts, George CFS arranges tailored financial solutions for businesses and individuals that help create wealth and strengthen clients’ relationships with financiers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

We wanted to partner with an advertising partner who had expertise in the digital realm vs only traditional advertising. Our goal was to grow new business leads for various business lines through cross-channel advertising.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our engagement began in the discovery phase then Brenton Way helped us identify keywords, ad copy, campaign structure, and targeting tactics. We also contract them to build content for our core pages so we're sending a paid audience to a page with enough information to make an educated decision.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our paid site traffic is growing quickly since launching campaigns and we generated a triple-digit positive ROI on a checking incentive campaign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have a proprietary project management tool similar to basecamp that they communicate through and it gives you visibility into what they're working on and keeps an easy-to-follow log of communication. They were very proactive with ideas and responsive anytime you have a question or need some extra hands.

What was your primary form of communication with Brenton Way?

Virtual Meeting

What did you find most impressive or unique about this company?

The bench strength seems to be very deep with each team member having a positive, can-do attitude paired with a lot of channel knowledge.

Are there any areas for improvement or something Brenton Way could have done differently?

None, not at all.

BACKGROUND

Please describe your company and position.

I am the President of Agawam Partners LLC

Describe what your company does in a single sentence.

Agawam Partners is a merchant bank focused on the business services and traditional media industries, making private equity investments and providing investment baking advisory services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Prior to our company's rebranding, we engaged Brenton Way as our digital marketing partner. Their primary objective was to optimize and expand our web presence through SEO and Google Ads PPC strategies. A crucial aspect of this collaboration was maintaining our established search equity while successfully transitioning to our new brand identity.
• Enhance on-site SEO elements to boost page rankings for non-brand-related search queries, driving organic traffic and visibility.
• Strategically pinpoint and pursue valuable link-building prospects to elevate domain authority and boost organic search rankings.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We initiated our partnership with discovery and account onboarding May, followed by a thorough analysis of our existing SEO and PPC strategies in June. August marked our rebranding phase, and in September, Brenton Way played a vital role in facilitating a smooth transition to our new brand name and website. Throughout this period, they closely monitored and optimized our SEO to maintain and enhance our online equity. 

Concurrently, they conducted an in-depth examination of PPC trends and facilitated increased ad spend testing. After a few months of data-driven insights, we began implementing changes in collaboration with Brenton Way's expert guidance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With Brenton Way's expert input, the quality of our website content has significantly improved, particularly in the realm of SEO. Their guidance on EAT (Expertise/Authority/Trust) has been invaluable in optimizing our content edits. Notably, our search rankings remained robust even during the rebranding process. 

Although we initially boosted our PPC spend to drive business growth, Brenton Way was instrumental in helping us pivot our strategy when we observed diminishing returns. Their adaptability and expertise enabled us to maintain a strong online presence and maximize our digital marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brenton Way's team consistently exhibits exceptional communication skills, reliably shares valuable data insights, and adheres to deadlines. Their regular Google reports highlight both areas of focus and progress in both SEO and PPC, allowing us to stay informed and engaged. Our account manager demonstrates a proactive and organized approach, always providing an advance agenda with relevant documentation, as well as a thorough meeting summary and additional resources after each call.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team consistently exhibits an enthusiastic and positive "can-do" attitude. Their approachability and promptness make collaboration seamless and enjoyable.

Are there any areas for improvement or something Brenton Way could have done differently?

The quality of work consistently met our expectations. I have no negative feedback concerning them.  

BACKGROUND

Please describe your company and your position there.

Beamery’s Talent Lifecycle Management platform empowers companies to understand the skills and capabilities they have, build more agile workforce plans, and attract, retain, upskill and redeploy their workforce. With Beamery, organizations are able to navigate change at speed, retain critical skill sets, foster DE&I and build the workforce of the future. I'm a marketing Manager of Beamery

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brenton Way?

Brenton way was hired for Advertising & Marketing Services.

SOLUTION

How did you select this vendor?

When we were looking to hire an Advertising & Marketing company, we searched for several months and interviewed many companies. We ended up choosing Brenton Way because of their vast portfolio as well as their prior experience in creating Advertising & Marketing.

Describe the scope of their work in detail.

Brenton Way constructed a landing page to compel more traffic and conversions. Their team also reviewed and revised my Google Ads campaign. They currently manage our PPC ad initiatives, which include Google Ads and Advertising.

What was the team composition?

I solely work with Lawrence He (Digital Marketing Campaign Strategist).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When we initially launched our Software with Brenton Way. it was the beginning of our new software, but as the software continued to get stronger and more recognition we have been able to exceed all of our sales expectations.

How effective was the workflow between your team and theirs?

The workflow between our team and Brenton Way's team was exceptionally good. They were and still are very responsive and quick at completing any task we ask of them.

What did you find most impressive about this company?

The most impressive thing about Brenton Way is their ability to actually do what they say and do it very well. We worked with other Advertising & Marketing companies in the past who would promise all these great things, but would never follow through. However, in the first month of working with Brenton Way, we saw their attention to detail, how they would quickly respond to our questions, and how they would actually complete the tasks effectively.

Is there any area for improvement or anything that could have been done differently?

Not at all. I do not have any complaints. In today's day and age, it is quite difficult to find a company that is reliable and trustworthy. But with Brenton Way, you definitely get that and much more.