Brenton Way

BACKGROUND

Please describe your company and position.

I am the Sales Director of Navori Labs

Describe what your company does in a single sentence.

We offer cloud and on-premise products that are third-party certified for government and enterprise use.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

Our software company was having trouble getting more organic search traffic and ranking higher on search engine results pages. We engaged Brenton Way to assist us in enhancing the search engine optimization of our website and raising our online presence.

SOLUTION

How did you find Brenton Way?

Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brenton Way performed an in-depth SEO analysis of our website, pinpointing opportunities for enhancement and developing a robust strategy to bolster our search engine rankings. Their work encompassed keyword analysis, on-page optimization, technical SEO enhancements, link building, and content creation.

Essential outcomes included a detailed keyword plan, optimized website content, and regular progress updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brenton Way's SEO expertise yielded remarkable results, with our website experiencing a 40% surge in organic traffic within six months. Additionally, we achieved first-page Google rankings for multiple popular keywords. Organic search-generated leads also rose by 30%, contributing to a substantial boost in our company's revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brenton Way showcased exemplary project management throughout the engagement. They consistently met deadlines and provided frequent project updates. Their team demonstrated a proactive approach to addressing our concerns and offering valuable insights, ensuring our needs were met efficiently.

What was your primary form of communication with Brenton Way?

Virtual Meeting

What did you find most impressive or unique about this company?

Brenton Way's standout attribute was their deep SEO knowledge. They exhibited a wealth of expertise, crafting a bespoke strategy aligned with our unique requirements and objectives. Alongside their professionalism, their team's friendly demeanor made our collaboration an enjoyable and productive experience.

Are there any areas for improvement or something Brenton Way could have done differently?

Our collaboration with Brenton Way proved to be highly successful, leaving us with no suggestions for improvement. Their exceptional work consistently met and exceeded our expectations throughout the project.

BACKGROUND

Please describe your company and position.

I am the Assistant Food Technologist of Alchemy Cordial Company

Describe what your company does in a single sentence.

We create naturally flavoured coffee syrups, chai latte syrups, frappe syrups, all natural cordials, and Superfood Latte Elixirs under the Alchemy brand, and also offer a contract packing business for all of the above and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

We've been able to create an incredible product and a powerful brand. However, at this time, we lack the internal resources necessary to improve our website's search engine ranking, which is essential for attracting customers. We had worked with another SEO firm before joining forces with Brenton Way;

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We established our objectives, one of which was to improve our ranks for particular terms and phrases. Our website was thoroughly audited by Brenton Way, which provided valuable insights for our optimization plan. The ranking of the SEO chores and optimization efforts. To improve our exposure in search results, they are carefully including pertinent keywords into our website's optimization. They are also putting their advise into practice and building backlinks to our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable results have demonstrated a notable advancement. There has been a sharp rise in the terms we monitor. The ranks on page one have gone up from 108 to 317. More SEO progress has been made with Brenton Way than with any of our prior experiences. We've seen an increase in traffic and conversions, and some of our keywords are now showing up on Google's first page.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The two main ways to communicate with Brenton Way are by phone and email. They make sure we are aware of their actions and are very responsive. They keep up a high level of involvement and seriously follow up on our demands.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge and attentiveness have really impressed us. They make every effort to explain things to us while we are in foreign area. They offer insightful recommendations that show how dedicated they are to our achievement. Every time, Brenton Way goes above and beyond our expectations, making us feel like they are a valuable member of our team.

Are there any areas for improvement or something Brenton Way could have done differently?

Nothing in particular springs to mind for improvement as of yet. Their level of engagement with our account is on par with, if not more than, that of an in-house professional, and we are very happy with their services.

BACKGROUND

Please describe your company and position.

I am the Managing Director and Partner of Charter Travel LLP

Describe what your company does in a single sentence.

Charter Travel LLP is an Independent UK Tour Operator and Travel Agency that has been Owned and Operated by Sandra Colbourne since 1988. Charter Travel is Based in Newbury, Berkshire and specialise in creating tailor-made holidays that suit every individual's requirements. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Restart our Google Ads Account

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The task at hand was repairing the Google Ads account, which had been unprofitable due to an earlier vendor. It was assigned to Brenton Way to create new landing pages and ad creatives in addition to initiating fresh campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They performed a fantastic job of achieving the primary objective of the account, which was to restart the Ads account by introducing fresh campaigns and generating fresh ad creatives. The initiative produced quality leads at a reduced cost per acquisition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Brenton way was an amazing experience. At BW, I collaborated with some of their workers, and I heartily endorse them in particular. I would suggest working with them. They had real PPC specialists who were able to offer precise advice and in-depth analysis on difficult strategic choices.

Working with them was remarkable for me in particular because they corrected me when I vehemently disagreed with them on a strategic choice. A PPC firm that truly knows what they are doing is what you need, not one that just agrees with everything you say. In addition to having a terrific attitude, superior communication, and customer service abilities, they understand what he's doing. They went above and beyond for us.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with Brenton Way made me feel our account was always getting the best care possible. I got the impression from them that our account was important. Instead than seeming like an external vendor, they actually felt like a part of our own team. That kind of "above and beyond" behaviour is uncommon, therefore I applaud them for it.

Are there any areas for improvement or something Brenton Way could have done differently?

Although I believe they were preoccupied with research, the onboarding might have been completed a little quicker. It may have been a requirement.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of VIP Traveler

Describe what your company does in a single sentence.

Welcome to a better way to book travel. The team behind VIP Traveler has been helping people travel better for over 10 years. From Thailand to Iceland, Mexico to Idaho, VIP Traveler removes the barriers that keep you from traveling as much as you’d like: the research, the reviews, the time spent worrying about where to stay, how much to pay, the endless choices – it’s overwhelming.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• We partnered with Brenton Way to optimize the content of our recently launched website and start ranking for important keywords.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

After a 30-day exploration period, we held weekly meetings to review the progress made toward each weekly milestone that needed to be reached in order to complete our monthly contract.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After a successful ranking for three main keywords, we are now well-known for RAD technology.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excel is used extensively and efficiently in project management, along with weekly phone conferences.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Brenton Way demonstrated a high level of professionalism and SEO expertise.  They come highly recommended for SMEs.

Are there any areas for improvement or something Brenton Way could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Founder of Candy Healthcare

Describe what your company does in a single sentence.

Candy Healthcare are a national framework approved supplier into the NHS for nursing, AHP and HSS staff. Working with both the NHS and private sector, Candy Healthcare supply staff on a temporary and permanent basis which enables us to consistently provide a variety of options for job seeking healthcare professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• We aimed to reach as many individuals as possible who could require our assistance.

SOLUTION

How did you find Brenton Way?

Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We concentrated on producing top-notch content in the senior care and hospitality industries because we wanted customers to be able to trust us. The Brenton Way team provided me with a list of keywords that some of my target audience was already using, and together we developed a strategy to increase website traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They consistently provided comprehensive deliverables and research documents. In all honesty, there were moments when everything felt a little overwhelming, but at our meetings, my campaign manager was able to help me through a lot of it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They collaborated extensively with me and were rather hands-on to make sure I would be happy with the content we were producing. I always had a constant flow of material to go over and approve, in addition to weekly updates on the project's progress.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How closely the campaign manager collaborated with me to create a content strategy that suited my business pleased me. They made the entire process seamless, from choosing the right keywords to actually creating the high-quality material.

Are there any areas for improvement or something Brenton Way could have done differently?

None, they were always on track.

BACKGROUND

Please describe your company and position.

I am the Director of Building Engineering Pty Ltd

Describe what your company does in a single sentence.

Building Engineering (Bldg.Eng) is an accredited, award-winning commercial construction company, with headquarters located in West Melbourne. Driven by a highly committed team of construction and engineering professionals, (Bldg.Eng) has an outstanding portfolio of projects and a well-established reputation for strong performance, quality workmanship, fair dealing, collaboration, and excellent relations with clients and subcontractors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• For ad management and social media content, we engaged Brenton Way.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Facebook and Instagram were the two social media platforms we used, and Brenton Way created ads for the project. They also created content calendars for us each month, which we then internally revised based on our needs. The content they created included branded graphics, and once it was finished, they would schedule a specific time and day for it to post.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For our project, the social media campaign has produced a large number of sales leads. Brenton Way has effectively raised both brand recognition and community involvement. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brenton Way responded to our comments with great promptness. Sometimes it was a little hard to communicate.  Instead of needing to schedule a formal screen-share meeting for each chat, I would rather have their phone numbers.

What was your primary form of communication with Brenton Way?

Virtual Meeting

What did you find most impressive or unique about this company?

When it comes to marketing high-profile projects on social media, the team excels, especially when compared to its digital rivals. With exceptional communication skills, Brenton Way is prepared to go above and beyond to ensure a successful outcome.

Are there any areas for improvement or something Brenton Way could have done differently?

None, amd I'd like to say they have a superb team.

BACKGROUND

Please describe your company and position.

I am the COO of LA Business Journal

Describe what your company does in a single sentence.

We are a B2B Business Media Company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Increase UX for SEO
• Increase site speed
• Migrate large database & website over to stable dedicated server

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improve site speed under 3 seconds Optimize website back-end for stability on dedicated server Improve SOP for SEO best-practices

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Site speed was improved to under 3 seconds The website back-end was optimized for stability on a dedicated server They delivered a comprehensive SOP for SEO best practices

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We brought on Brenton Way to help use manage the dev work for the LA Business Journal and Inside The Valley websites. The initial focus was migrating our large databases and websites over from our previous provider from a black box back end, to a stable dedicated server, and to optimize the websites at the same time. We also have them focused on ongoing SEO optimization & development across our both websites to meet our desired needs plus recommendations from their team.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They developed a strong workflow and team that allowed us to move through a challenging process quickly, efficiently, and with minimal error. Good communication, creative and strategic thinking, and the ability to react and respond quickly were all strengths and were key to making this process successful. We are looking forward to continuing to work with them to improve UX, SEO and for growth strategy. They are flexible, strategic, and high-performing.

Are there any areas for improvement or something Brenton Way could have done differently?

We had some learnings through the process, but Brenton Way is always very responsive and eager to make things right. This was more important to us than doing things perfectly.

BACKGROUND

Please describe your company and your position there.

We are a tech-innovations company focused on proving informational data analysis to mid-size firms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brenton Way?

SEO & PPC

What were your goals for this project?

Increase our internal pages conversion rate by 15% and increase our overall SEO traffic by 25% in 3 months.

SOLUTION

How did you select this vendor?

It was down to 4 marketing firms that provided marketing proposals to our RFP. After reviewing diligently the information they all provided, we felt Brenton Way provided the most in-depth understanding of how to deliver our goals.

Describe the project in detail.

The scope involved SEO to our internal pages and a strong retargeting ad campaign focused on getting people back to our website.

What was the team composition?

Our team involved 4 people. Project Manager, Growth Strategist, Ads Manager, and SEO Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our SEO traffic has increased upwards of 80% since signing with Brenton Way and our returning traffic from site visitors is up 25%.

How effective was the workflow between your team and theirs?

They make it very easy to communicate with their team. We use Slack and they provide constant updates through reporting & emails.

What did you find most impressive about this company?

Their organization in delivering our goals and making sure they were on track.

Are there any areas for improvement?

They improved on reporting in the beginning. It first involved Google Analytics reports but now it includes visual reporting as well.

BACKGROUND

Please describe your company and your position there.

We are fashion & merchandise retailer focused on providing a deeper style experience for customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brenton Way?

We hired Brenton Way for SEO, PPC, Social media, Conversion Optimization, and Digital PR strategies around our online presence.

What were your goals for this project?

Increase out organic traffic and social engagement to drive more product sales.

SOLUTION

How did you select this vendor?

They presented the most in-depth marketing proposal that detailed how they plan on executing our marketing strategies. They included our painpoints, solutions to those and specific goals that they planned to meet within our campaign. Very specific and provided a clear understanding of what our engagement would look like.

Describe the scope of their work in detail.

The scope of work involved a full redo of our SEO presence since our last marketing agency had ruined our organic presence. We started by optimizing all of our internal pages to direct directly to our audiences interests.

Our social media traffic was lacking entirely because of Instagrams algorithm updates so we analyzed our competitors positives and improved our messaging. Our paid traffic dramatically improved as we decided to change our targeting to our customers.

What was the team composition?

They totally changed our perception of how an agency works with its clients. We had 6 people on our marketing campaign alone, all dedicated to a specific part of the marketing and provided each their own reporting. We had a PM, Growth Strategist, Social Media, SEO, Paid Ads manager, and Senior Growth Strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

1. Increase our organic traffic around our new products by 150% in 1 year.
2. Increase our sales from cart abandonment by $25,000 in Q2 & Q3.
3. Improve our cart abandonment funnel by 15% within Q2.
4. Increase our social media presence by 25% through mainly engagement by Q3.

How effective was the workflow between your team and theirs?

Very effective, we had slack as well to communicate back and forth with the team and email updates with reportings.

What did you find most impressive about this company?

They automated our required kpi reports and made our campaign meetings seamless.

Are there any areas for improvement?

We're very happy with Brenton Way