What evidence can you share that demonstrates the impact of the engagement?
Our website has seen the most success so far. Brenton Way produced a substantial uptick in the number of direct site visits per month. We’ve also seen a notable increase in the length of time users spend on our platform. It’s clear the team successfully got our name out there. From a keyword point of view, our audience is directly typing in the words "Pendo Systems" as a search term.
Before we hired Brenton Way, our Twitter audience was 300-400. Now, we have just under 2,200 followers. They've allowed us to mount comprehensive and most importantly, consistent communication in that particular channel. LinkedIn doesn't allow for close tracking, but we know that engagement has increased.
How did Brenton Way perform from a project management standpoint?
We've gone through a couple of people. Luckily, the founder is responsive when things aren't going the way they ought to be and makes changes as needed. This aspect of our relationship took a little bit longer than anticipated to get right.
What did you find most impressive about them?
Brenton Way fulfilled the criteria I'd hoped for most of all; a fresh perspective. They're not hamstrung by the way things are done in financial services. Instead, they help us find ways to be unique in a category that's usually boring. That fresh outlook and their proactive recommendations pinpointed useful new things to do.
For example, they showed me unprompted a cutting-edge video tool that enables us to release videos in a regular cadence with little cost or manual work. It went so well we now feature their work on our homepage. It lets us construct content that’s topical to our efforts as they are produced in real time. I truly value their honesty. If something goes wrong, they generally are the ones to tell me first. If they don't know something, they'll say so and then go find out.
Are there any areas they could improve?
Project Management is the only area I'd say they have some work to do. The team made adjustments as needed and subsequently, it was much better. Our project never got dramatically off track. When issues, arose, they quickly resolved it.
Do you have any advice for potential customers?
If you are looking to genuinely collaborate with an agency, you should select Brenton Way. If you just want an agency to complete tasks and not think, then don't select Brenton Way as you simply won't get as much value out of the relationship.
Brenton Way is beneficially challenging. They'll tell you if an idea you propose isn't right and suggest a better one to do instead.