Brenton Way

BACKGROUND

Please describe your company and position.

I am an executive at Wiz Systems

Describe what your company does in a single sentence.

Wiz Systems was founded in early 2010 with a promise to create systems that would significantly improve effectiveness of processes that we all walk through in our lives by creating systems that achieve this goal and help us walk towards that more efficient world that mankind keeps marching towards everyday. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Increase the number of qualified leads through targeted PPC campaigns and improve the overall return on our advertising investment.
• Strengthen our social media presence, increase audience engagement, and build greater awareness of our IT services among potential business clients.

SOLUTION

How did you find Brenton Way?

• Online Search
• Other

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Brenton Way were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brenton Way manages our ongoing PPC and social media marketing efforts to help increase brand visibility and generate qualified leads. Their work includes developing and managing paid advertising campaigns across key digital channels, refining audience targeting, optimizing ad performance, and monitoring campaign metrics to improve results over time. On the social media side, the team supports content planning, audience engagement strategies, campaign execution, and performance reporting. They also provide regular insights and recommendations to help us maximize our marketing budget and reach the right business audience. The engagement is ongoing, with continuous optimization and strategic support based on campaign performance and evolving business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen steady improvement in several key marketing metrics since working with Brenton Way. Our PPC campaigns have generated a stronger flow of qualified leads, and we have experienced improvements in click-through rates, audience targeting, and overall campaign performance. On the social media side, we have seen increased engagement, better reach across our target audience, and growing visibility for our brand. The regular reporting and performance insights have made it easy to track progress and identify areas for continued growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brenton Way has been very organized and dependable throughout the engagement. They consistently deliver campaign updates, reports, and optimization recommendations on time, and they maintain clear communication regarding priorities and next steps. What stands out most is their responsiveness. Whenever we have questions, feedback, or new marketing objectives, their team is quick to respond and adjust strategies accordingly. They take a collaborative approach, regularly reviewing campaign performance with us and providing practical recommendations to improve results. Overall, they have been proactive, easy to work with, and attentive to our evolving needs.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Brenton Way was their ability to combine creative marketing ideas with strong data-driven decision making. Their PPC and social media strategies were not just based on guesswork, but on continuous testing, analysis, and optimization. We also valued how closely they worked with us as a partner rather than just a service provider. They were flexible, open to feedback, and always willing to adjust campaigns based on performance and business priorities. Their team showed a strong understanding of how to turn advertising spend into real, measurable business opportunities.

Are there any areas for improvement or something Brenton Way could have done differently?

Overall, we have been very satisfied with the partnership and did not experience any major issues with their work or communication. The team has been consistent, responsive, and reliable throughout the engagement.

BACKGROUND

Please describe your company and position.

I am the Compliance Team Leader of NOA Healthcare Ltd

Describe what your company does in a single sentence.

At NOA we provide, successful and long lasting contracts with our Clients and our Temporary Agency Healthcare Staff, coalescing extraordinary client service with exceptional healthcare professionals. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Brenton Way was brought on board to oversee our Facebook, Google, and SEO advertising.

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Organize and post Facebook advertisements
• manage Google ads
• develop SEO for one of our websites.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our social media visibility and sales has been enhanced since we started working with Brenton Way. They fixed several minor problems and enhanced our current advertisements to make them more effective and increase return on investment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They plan biweekly conversations to discuss progress and are very quick to respond to emails. Any necessary adjustments or modifications are made nearly instantly.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility and openness to experimenting to find what works. 

Are there any areas for improvement or something Brenton Way could have done differently?

No. So far, everything they've done has been excellent.

BACKGROUND

Please describe your company and position.

I am the Director/ Finance Broker of Melbourne Finance Services

Describe what your company does in a single sentence.

A boutique financial services firm located in Melbourne who's dedicated in assisting you in finding the right lending & advice solution.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• I needed help on SEO assistance.

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We receive online services from Brenton Way, with a focus on SEO work. This covers internal linking optimization, backlinking, and keyword research.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've just started the project, but it's already easy for us to identify different areas of improvements from the project. Everything has been good so far.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication with Brenton Way is highly efficient, as we usually stay in touch through Skype. He consistently responds promptly and is always accessible when needed.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love their organization; they're very effective.

Are there any areas for improvement or something Brenton Way could have done differently?

I can't think of anything they could improve on — so far, so good

BACKGROUND

Please describe your company and position.

I am the Managing director of Bendigo and Adelaide Bank

Describe what your company does in a single sentence.

Our vision is to be Australia’s bank of choice. We strive for lasting success and commit to take the time to better understand our customers, partners and their communities to find ways to solve their problems, in a way that helps create value. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Enhancing Social Media Visibility
• Crafting Innovative and Relevant Content
• Ensuring a Uniform Strategy

SOLUTION

How did you find Brenton Way?

• Online Search
• Clutch Site

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Weekly Social Media Content Updates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in engagement metrics

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Brenton Way was impressive in reliably delivering high-quality content.

Are there any areas for improvement or something Brenton Way could have done differently?

Extremely Satisfied with the Results

BACKGROUND

Please describe your company and position.

I am the Head of Department of Alleanza Healthcare MENA

Describe what your company does in a single sentence.

American Healthcare services provider in the UAE, including Homecare, Occupational Health, Training and Virtual Health

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Our goal is to make our business divisions more widely known. Our goal was to produce a diverse range of material for both our international inbound and outbound business segments. To assist us in producing engaging content, we were looking for a partner who can make the connections and comprehend the demands of our international clientele.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Following our decision to join with Brenton Way, we held several virtual meetings to discuss our objectives, businesses, and JTB's corporate identity. Each of us was keen to learn more about the specifics of our jobs and businesses. They collaborated with us to develop the content strategies for our international inbound and outbound enterprises after first discussing the basic ideas of our plan. We got to this position thanks to cooperation and understanding, and now we have excellent material for our B2B clientele.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ever since we partnered with Brenton Way, we have benefited from content that is beneficial to our company. Our social media and website traffic has increased significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We always exchange ideas on a regular basis and can easily communicate with any person assigned to our project. We held virtual meetings once a month or more. They quickly met deadlines. Additionally, they used their internal portal system, a practical and efficient tool, to share the finished product.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were quite knowledgeable about our market and industry, and we value their collaboration and patience. I appreciated their attempts to accommodate us and the answers they provided when things got tough. Although we have collaborated with other US companies, this was a model partnership. Due to their amazing assistance and support, we recently extended our contract with Brenton Way for content creation.

Are there any areas for improvement or something Brenton Way could have done differently?

Although there is always room for improvement, we are pleased with their extraordinary support and understanding of our personnel in spite of the current situation. They have good speed quality in delivering projects, and we are happy to report that they have helped us provide our business partners with excellent material.

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of George Capital Finance Solutions

Describe what your company does in a single sentence.

Founded by George Frazis and led by a team of Australia's top finance experts, George CFS arranges tailored financial solutions for businesses and individuals that help create wealth and strengthen clients’ relationships with financiers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

We wanted to partner with an advertising partner who had expertise in the digital realm vs only traditional advertising. Our goal was to grow new business leads for various business lines through cross-channel advertising.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our engagement began in the discovery phase then Brenton Way helped us identify keywords, ad copy, campaign structure, and targeting tactics. We also contract them to build content for our core pages so we're sending a paid audience to a page with enough information to make an educated decision.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our paid site traffic is growing quickly since launching campaigns and we generated a triple-digit positive ROI on a checking incentive campaign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have a proprietary project management tool similar to basecamp that they communicate through and it gives you visibility into what they're working on and keeps an easy-to-follow log of communication. They were very proactive with ideas and responsive anytime you have a question or need some extra hands.

What was your primary form of communication with Brenton Way?

Virtual Meeting

What did you find most impressive or unique about this company?

The bench strength seems to be very deep with each team member having a positive, can-do attitude paired with a lot of channel knowledge.

Are there any areas for improvement or something Brenton Way could have done differently?

None, not at all.

BACKGROUND

Please describe your company and position.

I am the President of Agawam Partners LLC

Describe what your company does in a single sentence.

Agawam Partners is a merchant bank focused on the business services and traditional media industries, making private equity investments and providing investment baking advisory services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brenton Way to accomplish?

• Prior to our company's rebranding, we engaged Brenton Way as our digital marketing partner. Their primary objective was to optimize and expand our web presence through SEO and Google Ads PPC strategies. A crucial aspect of this collaboration was maintaining our established search equity while successfully transitioning to our new brand identity.
• Enhance on-site SEO elements to boost page rankings for non-brand-related search queries, driving organic traffic and visibility.
• Strategically pinpoint and pursue valuable link-building prospects to elevate domain authority and boost organic search rankings.

SOLUTION

How did you find Brenton Way?

Online Search

Why did you select Brenton Way over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brenton Way were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We initiated our partnership with discovery and account onboarding May, followed by a thorough analysis of our existing SEO and PPC strategies in June. August marked our rebranding phase, and in September, Brenton Way played a vital role in facilitating a smooth transition to our new brand name and website. Throughout this period, they closely monitored and optimized our SEO to maintain and enhance our online equity. 

Concurrently, they conducted an in-depth examination of PPC trends and facilitated increased ad spend testing. After a few months of data-driven insights, we began implementing changes in collaboration with Brenton Way's expert guidance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With Brenton Way's expert input, the quality of our website content has significantly improved, particularly in the realm of SEO. Their guidance on EAT (Expertise/Authority/Trust) has been invaluable in optimizing our content edits. Notably, our search rankings remained robust even during the rebranding process. 

Although we initially boosted our PPC spend to drive business growth, Brenton Way was instrumental in helping us pivot our strategy when we observed diminishing returns. Their adaptability and expertise enabled us to maintain a strong online presence and maximize our digital marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brenton Way's team consistently exhibits exceptional communication skills, reliably shares valuable data insights, and adheres to deadlines. Their regular Google reports highlight both areas of focus and progress in both SEO and PPC, allowing us to stay informed and engaged. Our account manager demonstrates a proactive and organized approach, always providing an advance agenda with relevant documentation, as well as a thorough meeting summary and additional resources after each call.

What was your primary form of communication with Brenton Way?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team consistently exhibits an enthusiastic and positive "can-do" attitude. Their approachability and promptness make collaboration seamless and enjoyable.

Are there any areas for improvement or something Brenton Way could have done differently?

The quality of work consistently met our expectations. I have no negative feedback concerning them.  

BACKGROUND

Please describe your company and your position there.

Beamery’s Talent Lifecycle Management platform empowers companies to understand the skills and capabilities they have, build more agile workforce plans, and attract, retain, upskill and redeploy their workforce. With Beamery, organizations are able to navigate change at speed, retain critical skill sets, foster DE&I and build the workforce of the future. I'm a marketing Manager of Beamery

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brenton Way?

Brenton way was hired for Advertising & Marketing Services.

SOLUTION

How did you select this vendor?

When we were looking to hire an Advertising & Marketing company, we searched for several months and interviewed many companies. We ended up choosing Brenton Way because of their vast portfolio as well as their prior experience in creating Advertising & Marketing.

Describe the scope of their work in detail.

Brenton Way constructed a landing page to compel more traffic and conversions. Their team also reviewed and revised my Google Ads campaign. They currently manage our PPC ad initiatives, which include Google Ads and Advertising.

What was the team composition?

I solely work with Lawrence He (Digital Marketing Campaign Strategist).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When we initially launched our Software with Brenton Way. it was the beginning of our new software, but as the software continued to get stronger and more recognition we have been able to exceed all of our sales expectations.

How effective was the workflow between your team and theirs?

The workflow between our team and Brenton Way's team was exceptionally good. They were and still are very responsive and quick at completing any task we ask of them.

What did you find most impressive about this company?

The most impressive thing about Brenton Way is their ability to actually do what they say and do it very well. We worked with other Advertising & Marketing companies in the past who would promise all these great things, but would never follow through. However, in the first month of working with Brenton Way, we saw their attention to detail, how they would quickly respond to our questions, and how they would actually complete the tasks effectively.

Is there any area for improvement or anything that could have been done differently?

Not at all. I do not have any complaints. In today's day and age, it is quite difficult to find a company that is reliable and trustworthy. But with Brenton Way, you definitely get that and much more.