45RPM

BACKGROUND

Introduce your business and what you do there.

I'm the founder of the Pratt Standard Cocktail Company, a classic cocktail ingredient company with products available on Amazon Prime and in over 100 stores in 14 states.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM?

We needed support for our public crowdfunding campaign, as well as social media marketing support.

SOLUTION

What was the scope of their involvement?

45RPM provides marketing strategy guidance and content for our social media platforms and crowdfunding campaign. They also developed a video for our Wefunder page, incorporating edits and reshoots as requested from our end. 

What is the team composition? 

I'm in direct contact with a few people, but there's probably about four people working part-time on our account. 

How did you come to work with 45RPM?

My husband connected us. I felt they would be a good strategic partner, given their experience with Amazon and their other marketing expertise. They also invested in our business.

How much have you invested with them?

We've invested about $15,000 thus far.

What is the status of this engagement?

We've been working with them since around November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

45RPM has successfully improved our online traction, increasing our impressions from social media. It's still too early to report any metrics, but their work has definitely had a positive impact already.

How did 45RPM perform from a project management standpoint?

They've performed very well, listening to our vision and incorporating any feedback we've provided. They've also done a good job of staying on top of tasks and meeting timelines, pushing me for additional information when necessary to ensure we're staying on track. We generally track work on Airtable and also use Dropbox and Google Drive. 

What did you find most impressive about them?

They take the time to understand client needs, tailoring their approach to meet those needs without wasting time on any superfluous work. 

Are there any areas they could improve?

No, but I will say they're a small shop, which is probably why they're able to be so attentive to client needs. As they grow, I'd recommend they don't steer away from that.

Do you have any advice for potential customers?

Make sure to go into the relationship with an idea of project goals and objectives and take advantage of their strategic insights.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Contraqer Corp. We’re a procurement management SaaS company. Our clients use our services to buy key products for their business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM?

We hired 45RPM to rebuild our website and provide various other services, including video production.

SOLUTION

What was the scope of their involvement?

45RPM designed and developed our new website. To start, they interviewed our clients and gathered interesting, useful information. Their team incorporated this feedback into their process, as well as with some ad buy campaigns. They also ran a few SEO efforts and created 4–5 videos for us.

What is the team composition?

Tim (Founder, 45RPM) was our main contact. He supplied resources both from within and outside his team. Patrick (Partner & Producer, 45RPM) worked with us on the video production aspects of the project.

How did you come to work with 45RPM?

A connection introduced us to 45RPM.

How much have you invested with them?

We spent between $5,000–$10,000 on their services.

What is the status of this engagement?

We worked together from roughly April–September 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The design and development of the website were executed well; we got exactly what we needed from their team. Sites are always evolving, so we’ll be updating it in the future, but the overall look and feel matched what we envisioned. The videos have been a big hit with our audience. We continue to use them regularly and they’ve stood the test of time.

How did 45RPM perform from a project management standpoint?

We primarily spoke through phone calls and email—someone from 45RPM was always available when we needed them. Although some parts of the project were produced a little late, everything was delivered by the end. I attribute some of the delays to growing pains and juggling multiple clients, so I don’t hold those mistakes against them. We valued that they were accountable.

What did you find most impressive about them?

Their team was a powerful combination of very bright, sophisticated people. They were up to date on current practices and trends, which we found impressive. They were fun to be around and we enjoyed working with them.

Are there any areas they could improve?

There are a few things that could have improved our engagement. There were some aspects of the content they produced that didn’t fully match our brand. Since we’re in a niche industry, we valued their outside perspective, but the work didn’t fulfill our vision perfectly. A different resource could have helped this part of the process go smoother.

Do you have any advice for potential customers?

Establish a relationship with Tim, because he’s great to work closely with. Don’t be reluctant to let them know if the work isn’t resonating the way you expected. Being an active client will help you have the best engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the operations manager for a multimedia publishing company. I handle all the media that comes into our organization, including all photos, video, and other media assets.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM?

We were producing lots of videos and wanted to hire a partner who could take over the process from start to finish.

SOLUTION

What was the scope of their involvement?

45RPM manages the pre-production, production, and post-production of all our videos. For pre-production, they meet with our internal team to understand what we’re looking for and what we want the final product to cover. They often suggest ideas and offer insights into the logistics and creative aspects of the video. They then go out in the field and capture the footage, using their own crews and equipment. After that, the team edits the video and delivers a final product, which is typically either educational or informational.

What is the team composition?

We have one main point of contact and an overall team of about seven people.

How did you come to work with 45RPM?

They were a referral. After meeting with them, I realized they were attentive and could easily streamline our video production process, so I hired them.

How much have you invested with them?

So far, we’ve spent about $80,000–$90,000.

What is the status of this engagement?

We first partnered in October 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They meet our goals and make the impact we want. We’ve received positive reviews about their videos from both internal and external sources.

How did 45RPM perform from a project management standpoint?

The team is extremely communicative and located nearby, so we can stop by and talk in person whenever needed. We also communicate via phone, email, Google Hangouts, and text if there’s a tight deadline.

What did you find most impressive about them?

Their pricing is good, and they’re a pleasure to work with. They regularly explain what they’re doing and how it aligns with our goals.

Are there any areas they could improve?

I don’t see any ways they could improve. We plan to continue using them.

Do you have any advice for future clients of theirs?

Have a clear idea of what you want, and they’ll be able to execute it.

BACKGROUND

Introduce your business and what you do there.

I’m the product manager for an early stage network security startup. We provide a range of solutions for identity-protected internet access as well as privacy and security solutions for network communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 45RPM?

We’d just been accepted into a fintech mentoring program and wanted to mature our brand identity and bolster our marketing materials.

SOLUTION

What was the scope of their involvement?

45RPM has worked on numerous projects, all functioning together as a complete company and product rebrand. They put together our brand guide and even helped us change our company name. We internally developed our logo, but they improved it and made our company message more succinct and relatable.

They also worked on other projects, like building out slide decks, developing a new website, and creating short videos that described our work. We’ve done about six videos and have more slated for the future. They’ve helped us take a serious look at our brand identity and how we present ourselves to the world.

What is the team composition?

We have one main point of contact and work with four others. We initially worked with the principles, and the team’s expanded as our scope of work has grown.

How did you come to work with 45RPM?

They were a referral.

How much have you invested with them?

We’ve spent between $50,000–$200,000. The monthly cost increased as their services changed.

What is the status of this engagement?

We partnered in March 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done an excellent job of capturing our brand identity and helping us mature. They made our brand story much more consumable for our enterprise clients without losing any of the technical value proposition. The website has driven new clients, and the materials have helped grow our sales.

How did 45RPM perform from a project management standpoint?

They have superb project management skills and open lines of communication. We use email, text, phone, and video conferencing to communicate, and they also utilize the Google suite of products.

What did you find most impressive about them?

They take time to listen and understand who we are, where we’ve come from, and what solutions we offer. They also do fantastic video production.

Are there any areas they could improve?

The different time zones have created a few problems, but nothing major.

Do you have any advice for future clients of theirs?

Be open to having a dialogue and be ready to get serious about your brand identity.

BACKGROUND

Please describe your company and your position there.

We are a tech startup that builds remote, international developer teams for US venture backed startups.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 45RPM, and what were your goals?

We hired 45 RPM to help grow our 2-sided marketplace. They executed on complicated B2B and B2C digital acquisition campaigns through multiple platforms.

SOLUTION

How did you select this vendor and what were the deciding factors?

This was before I joined Terminal

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We received proposals based on given scope and objectives. This included deliverables and key performance metrics which they planned on hitting.

How many resources from the vendor's team worked with you, and what were their positions?

• 3-4 PPC account managers
• 2 account managers
• Additional leadership when needed

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

No

How effective was the workflow between your team and theirs?

45RPM made themselves available to the point where it felt like they were an in-house team.

What did you find most impressive or unique about this company?

Dedicated staff and diligent workers.

Are there any areas for improvement or something they could have done differently?

No