widoczni

BACKGROUND

Please describe your company and your position there.

The University of Business in Wrocław is a private university with a business profile. We have been operating since 1997 and for 5 years we have been a part of the dynamically developing Group of Vistula University.

Our offer includes bachelor's, engineer's, master's and post-graduate studies, including renowned MBA studies co- created with foreign universities and business partners. I am a marketing manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We hired widoczni to rank higher in Google as a business school. SEO is our way to get to new students as well as employees. Additionally SEO helps us build our brand recognition in Google.

SOLUTION

How did you select Widoczni and what were the deciding factors?

It is easy to find a SEO agency, but hard to choose the right one. We chose widoczni, because their offer was clear and transparent.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Widoczni started with auditing our website. Technical SEO audit resulted in a list of suggestions that we needed to implement to see better results. Next step was on-site and off-site optimization. We discuss every stage of the project, because we can achieve more working close together. Thanks to that we rank higher and higher in search results.

How many people from the Widoczni team worked with you, and what were their positions?

We work with a project team: Pawel Wiecko as a seo specialist who is responsible for the seo strategy and implementation, Izabela Julga - content marketing specialist who provides optimized content and Franciszek Siek as a project manager taking care of communication.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are satisfied with a good job widoczni agency is doing. Results are great and still growing. The agency is implementing new solutions regularly.

Describe their project management style, including communication tools and timeliness.

Communication is top-notch - they are in touch with us without asking them. We get reports that are easy to read and summaries of every stage of our project.

What did you find most impressive or unique about this company?

Our project manager’s approach to us - very good communication skills and genuine devotion to the project. SEO campaigns are implemented according to our contract.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Biuro Punkt is a translation agency and I am the owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

SEO. The company has been hired to increase our translation agency website visibility on Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on recommendation and opinions.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

A technical SEO audit was conducted as a first phase. Then the team started building optimized content, links and implemented technical optimization. Their services rendered on a regular basis allow us to improve organic ranking in SERP.

How many people from the vendor's team worked with you, and what were their positions?

I have been working directly with 3 people, but I know that more specialists are involved. We just never need to get in touch. People I talk to about my campaigns are: Wojciech, seo specialist, Izabela - copywriter and Franciszek - project manager who makes sure I am happy with their work and understand all the steps they take to optimize my website.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website is visible on the most important keywords. We are happy with their work.

Describe their project management style, including communication tools and timeliness.

They contact me regularly and report all their work and results.

What did you find most impressive or unique about this company?

It is really easy to contact them directly and the results are outstanding.

Are there any areas for improvement or something they could have done differently?

Enabling better monitoring of the results directly after implementing campaigns and more ideas to get to new customers.

BACKGROUND

Please describe your company and your position there.

Business Development Manager Moneual® is a leading manufacturer of modern and high-quality home appliances that increase the comfort of life. We focus on innovation, safety and efficiency, which has already been appreciated by many of our customers. Our offer includes automatic robots, thanks to which you will save time and energy on everyday cleaning.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We have established cooperation with Visible in order to promote our website in both organic SEO results and Google ADS paid campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

The factor determining the cooperation was the very good opinions of the Visible agency on the SEO / SEM market and many years of experience in promoting companies on the Internet.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The work of the Visitors focuses on website optimization, content development and link profile, as well as the implementation of Google ADS campaigns. The most important are phrases related to cleaning robots and as a producer of cleaning robots.

How many resources from the vendor's team worked with you, and what were their positions?

5 people participate in the cooperation. Google ADS campaign specialist Dawid Bręk, Michał Plebański

- SEO specialist dealing with the preparation and implementation of positioning strategies, Daria Gołębiewska Content marketing specialist dealing with the preparation of content, Grzegorz Rusztyn

- off-site SEO specialist who takes care of the link profile development process and Maciej Jeżewski Management Board Representative for Customer Relations, who is a project manager in cooperation with Moneual.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

SEO activities brought very high results, the selected key phrases were included in TOP 5, which translated into an increase in visits to the website by about 80-120% y / y on average. Running ads campaigns resulted in fixed conversions and cpc

How effective was the workflow between your team and theirs?

Visitors regularly send reports on the effectiveness of activities every month, and most often once a month we discuss the effects of the work performed and the planned activities. They emphasize the transparency of work and describe the work planning in detail.

What did you find most impressive or unique about this company?

Caring for relationships and contact with us, as well as responding to needs and flexibility in actions. In crisis situations, I could always count on support and understanding!

Are there any areas for improvement or something they could have done differently?

Reporting could be described in more detail.

BACKGROUND

Please describe your company and your position there.

The company has been operating on the market producing machinery and equipment for agriculture since 1974. My position is a marketing specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

M-rol has hired a company called "Widoczni" to raise the website's position on Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had the opportunity to cooperate earlier, knowing their great commitment and dedication to each project.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Objectives: ˃ increasing the visibility of the website in terms of phrases specified in selected thematic groups:

• increasing organic traffic (from the results Google search) ˃ increasing the number of conversions, e.g. query mailings offer
• increasing the quantity and value of purchases in the store internet

Analysis of the specificity of the client's activity in terms of:

• the scope of the offer (what is the customer selling?)
• the most important product groups in terms of revenues (generating in total the largest income)
• the most important product groups in terms of margin (those that are particularly important due to the high margin)
• target group (who is the customer selling to?) ˃ geographic scope of operations (where the client sell?)
• major competitors
• competition in search results
• keywords describing the business profile i

Scope of the offer Stages:

• phrases
• optimization
• content
• content marketing
• SEO Off-site links
• links from private back-end sites > analytics and reporting

How many people from the vendor's team worked with you, and what were their positions?

Five people work with me. Two of them are positioning specialists, the next two - content marketing specialists, and one is customer service.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaign results were positive. I am very pleased with the results.

Describe their project management style, including communication tools and timeliness.

I work very well with the Widoczni. They are very communicative, which facilitates cooperation, and projects are always delivered on time.

What did you find most impressive or unique about this company?

They are communicative, committed, and well-organized.

Are there any areas for improvement or something they could have done differently?

No, everything suits me and I wouldn't change anything.

BACKGROUND

Please describe your company and your position there.

Im Head of Marceting in Marcopol sp. z o.o. Producent Śrub. We are fastener producer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

Our main goals was to start and upgrade SEO for our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed referrals and interviews with 5 companies. We decide to collaborate with Widoczni because the price was very good and also they have very helpful content on their website blog.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Preparing SEO strategy, product descriptions for SEO, and also a big help with website settings.

How many people from the vendor's team worked with you, and what were their positions?

Project manager, one SEO specialist, and two people from customer service.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over 20% increase SEO performance.

Describe their project management style, including communication tools and timeliness.

Monthly reports, good communication, very very helpful. Makes me feel that I'm working with experts.

What did you find most impressive or unique about this company?

Their level of professionalism, willingness to deliver subjects, and kindness.

Are there any areas for improvement or something they could have done differently?

To many people are involved in contact with one client.

BACKGROUND

Please describe your company and your position there.

Advestor Premium House is a real estate agency that helps their clients with finding and buying the best properties, as well as with selling them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We work on a local market and we focus on customers from Poznan and nearby towns. With widoczni we decided that our goal is to rank in top 10 Google on keywords describing our services like selling houses, apartments, land and other properties, but in a context of our local market. From a business point of view our goal is to become a leader in the real estate industry in Poznań. SEO is our way to do that.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have chosen widoczni because my colleagues recommended them. However I was familiar with the brand and I knew they had a lot of positive recommendations on Google. The decisive factor was our meeting and talk about what the company may achieve for my business, how long I would wait for the results and which service type would be the most efficient. They were simply professional that is why I was determined to work with them as with the most reliable business partner.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Widoczni started our SEO campaigns from working on the content on our website. Right before that, there was a whole preparation process - briefing, getting to know our business, choosing the most profitable keywords. Because we want to target local customers we need more content with keywords describing nearby towns.

At the same time experts from widoczni work on technical SEO and off-site optimisation. This is a complex campaign and because a few experts are involved, they can do more in less time and many processes may be done in the same period of time.

How many people from the vendor's team worked with you, and what were their positions?

My website is in the hands of a team of experts. This is new to me, because most companies don’t work like that. Usually there is one person that takes care of every aspect of SEO. With widoczni this is different. First of all I am in touch with one person that knows my business and my campaigns - Kamila. She is the project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We can see the first effects of SEO, even though we have been working together only a few months so far. The SEO service is professional and I would definitely recommend it to any other company.

Describe their project management style, including communication tools and timeliness.

Very professional customer service. They are in constant touch with me. Even if you have no idea about SEO, they have this skill to explain it to everyone using easy language. As a result you are actually aware of every stage of their work and understand it. A huge plus are SEO reports. I receive them regularly and can always analyze what has been done and what results we have.

When something is more advanced, I just ask my project manager at widoczni and they are happy to explain it to me with details. They are a team that has a positive attitude towards customers. Even on the phone I can tell they smile at me :) This all makes SEO much more understandable and interesting to me.

What did you find most impressive or unique about this company?

The most impressive part of our cooperation is how they contact me and how reliable they are. I feel like they really take care of my business and that we are on the same team. It is hard to find a company that deliver services of such a high quality and I would say this is unusual trait of widoczni comparing to other companies. they do everything on time, help me with promoting my business, support me and first of all they are effective in SEO.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am a marketing specialist for a leading Polish translation services provider, specializing in technical translations for large projects. Our main clients are large international companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We were not happy with the previous company providing SEO services and we were looking for someone better. We wanted to attract more clients through organic search and improve our visibility in Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've observed the CEO of Widoczni on LinkedIn and that's how I knew the company. I selected them as one of three vendors. We chose Widoczni because they seemed honest, open, and trustworthy. Their offer was reasonable and their sales representative seemed really listened, understood our needs and adapted the offer to our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The keyword research was done at the stage of preparing the offer, so Widoczni started work from website analysis and optimization, improving page speed and writing more relevant content.

How many people from the vendor's team worked with you, and what were their positions?

Widoczni assigned a project manager, as well as a SEO specialist which are our main points of contact. We also work with their copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We're ranking higher on all keywords important to us, for most of them, we're on the first page. Our website traffic is also slowly improving and we're currently working on CTR.

Describe their project management style, including communication tools and timeliness.

Communication is the thing I appreciate the most with Widoczni. Our Project Manager is great, always listens to what we say and is really easy to work with. Each month we receive a report on progress, which includes information about all the things they've done and the effects. Once every three months they set up a meeting, during which we summarize the work and discuss our plans and goals for the next quarter. Everything they do is always on time.

What did you find most impressive or unique about this company?

As I've mentioned before, I greatly appreciate the communication style of Widoczni. They are always open to discussion and always listen to us to understand what we need.

Are there any areas for improvement or something they could have done differently?

I'm fully happy with the service, but if I had to choose one thing that might use some improvement it's the copywriting. It's already good (way better than what the previous company offered), but if they made it a bit more natural, it would take it to another level.

BACKGROUND

Please describe your company and your position there.

e-commerce manager in a company dealing in the production of advertising gadgets, the production of cardboard packaging

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

Visitors helped us appear on Google with a new project - selling advertising gadgets through the online store.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found the visible ones in the Google search engine, I sent several queries to various companies. Their offer, approach to the subject and the opinions we found about this company convinced us to take advantage of their offer.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We wanted to get our website up and running quickly, get traffic and sales. With the supervisor, we quickly agreed the direction and purpose of the activities, keywords and immediately after that, the first inquiries and orders appeared.

How many people from the vendor's team worked with you, and what were their positions?

I work with one person to whom I can turn with any question or suggestion. I work very well with this person, she is nice, helpful and competent. The caregiver listens to our comments and reacts to them quickly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Traffic on the site appeared quickly, inquiries and orders as well, we constantly introduce changes to campaigns, react to seasonality and other changes in the industry, and test various solutions. We change the budget, campaign directions - campaign in the search engine / product campaign. The cooperation is still going on because we want more and more.

Describe their project management style, including communication tools and timeliness.

I have contact with the supervisor from Wodcznia by e-mail or by phone, each time very good and very quick. I always get an exhaustive answer and a quick reaction to the changes that occur.

What did you find most impressive or unique about this company?

Wodcznia is distinguished by their punctuality, reliability, and approach to the project and client.

Are there any areas for improvement or something they could have done differently?

I have no comments

BACKGROUND

Please describe your company and your position there.

I am a marketing and translation specialist. The company sells promotional items for sales and services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We started our cooperation with Widoczni in order to increase the visibility of our website and increase sales of our products, make improvements to the website to make it as user-friendly as possibl

SOLUTION

How did you select this vendor and what were the deciding factors?

The choice of Widoczni company was determined by an interesting offer

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We cooperate with Widoczni in the area of organic SEO, paid advertising campaigns (PPC) and copywriting. Thanks to Widoczni our store started selling much better straight from the website, we also get a lot of phone calls and emails about cooperation and product orders.

How many people from the vendor's team worked with you, and what were their positions?

in Widoczni we cooperate with 5 people, throughout the cooperation there were more of them. These people are responsible for running paid Google Ads campaigns, organic positioning, texts and descriptions of products or categories, reporting results and constant contact in urgent matters.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Year to date - August 2021 revenue is up 93.85% compared to the same period in 2020.

Describe their project management style, including communication tools and timeliness.

Our cooperation with Widoczni goes very well. They are always punctual and obligatory, very often initiate contact by phone and e-mail. I can always turn to them with questions regarding the ongoing activities as well as side issues

What did you find most impressive or unique about this company?

punctuality, reliability, friendliness

Are there any areas for improvement or something they could have done differently?

As far as sales are concerned, it is always the case that they could be higher. We are satisfied with the results, we just count on further increases.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing coordinator for DHL Poland. We provide international courier services, and I’m responsible for our communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Widoczni?

We needed to acquire more traffic for the microsite we had created. We were looking for a partner to improve our Google search rankings. 

SOLUTION

What was the scope of their involvement?

Widoczni audited our microsite, including its content and keywords, and they tested for technical issues. From there, they recommended SEO enhancements that our team implemented. They conducted keyword research and suggested the keywords we should target. Additionally, they launched a link-building campaign. They also created articles and content for our pages. 

What is the team composition?

Artur (CEO) is my main point of contact. I also interact with Agata (Google Ads Manager), a teammate for administration and billing concerns, and at least three people on the content team.

How did you come to work with Widoczni?

When we were looking for providers, we liked the speed and quality of Widoczni’s communication, as well as the tools they use.

How much have you invested with them?

We have spent around €20,000 (approximately $25,000).

What is the status of this engagement?

We began working together in February 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Widoczni has met all our KPIs, including visibility in Google search, website traffic, and conversion rate. They have been flexible to all the changes that were required throughout our SEO campaigns. It’s a pleasure working with Widoczni; I’m extremely satisfied with our partnership.

How did Widoczni perform from a project management standpoint?

They deliver what we ask on time, and they are available, responsive, and transparent with their communication. 

What did you find most impressive about them?

Widoczni’s specialists are very knowledgeable. They provide good strategies and make valuable recommendations.

Are there any areas they could improve?

They could be more active in implementing revisions. During our meetings, I point out things I’d like to change, but I have to repeat them a few times before they are corrected.

Do you have any advice for potential customers?

I strongly recommend working with Widoczni. You should keep a good documentation of their tasks.