Uplers

BACKGROUND

Please describe your company and your position there.

The project is focused on supporting a national ecommerce retailer grow their online position. I and my team are working with this company to establish and drive the strategy that will do this.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

The focus of the project was to build an SEO strategy centred on content expansion, site optimisation and data tracking that would help generate long-term exposure, position the brand as an authority in the industry, capture leads, and ultimately convert them into paying customers.

What were your goals for this project?

Goals focused on are as follows: Increase relevant traffic. Grow email list. Provide visitors a personalised experience with useful pages and content. Go beyond blogging, and provide truely informative content that has solid engagement. Increase sales. Ensure site is optimised to provide a strong desktop / mobile experience.

SOLUTION

How did you select Uplers?

We selected Uplers through referral and communication with them. After clearly defining our goals we spoke to them about their project methodology. They clearly outlined their SEO strategy development approach, how they managed data tracking, and broke down their in-house skill-set. It become clear that they were worth working with.

Describe the scope of their work in detail.

After defining goals and going through the onboarding process with them we set in place a plan that focused on delivery of the following scope of work:

1. Site audit to understand the issues the site may be impacted by - per quarter
2. Competitive website audit to reverse engineer those elements that competitors are using that could be applied to our brand
3. Keyword research that would link to demographics that drive targeted traffic
4. Review site architecture and provide recommendations, including content direction, to support expansion that feeds exact match intent of potential customers
5. Optimise site content in a manner that make it keyword rich, while relevant for our audience
6. Filling site content gaps by optimising site Title and Meta description, Header tags etc.
7. Set up Google Analytics, GTM, GSC interpretation, and data studio reporting
8. Ongoing analysis and data insight provision

What was the team composition?

Working closely with a technical account manager and lead technical strategist / subject matter expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In terms of growth, at the highest point, YoY traffic has seen a 36% improvement, with seasonal revenue reflecting this also. But more important than the growth has been Upler's responsiveness and communication during those periods that required strategy pivoting due to under performance from particular campaigns.

How effective was the workflow between your team and theirs?

Workflow has worked well. They have been responsive to feedback about my preferred working still and have improved on this. Simple things such as task tracking, confirming deliverables from meetings, meeting notes and ETAs for tasks all go a long way in making it easier to keep track of multiple moving tasks.

What did you find most impressive about this company?

In short the knowledge of team members that I interact with, along with the depth of knowledge in the wider group. If the person you are speaking to doesn't have the answer they will be honest about this. But there will be someone on team that they will go to who generally can cover the feedback you need technical and non technical. They are nimble in their approach and provide clear briefings.

Are there any areas for improvement?

There is always an opportunity for improvement. In this case it comes down to project scope. Would recommend that clear project briefs are provided in order to ensure that the team you are working with have an understanding of expected outcomes. That way all sides understand expectations.

BACKGROUND

Please describe your company and your position there.

I work in Marketing Operations and my company is in the cybersecurity industry located in the bay area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Email Uplers?

We have outsourced our template developments to ensure we could be flexible in our designs & concepts and ensure our customers and prospects can view our content easily on any device as they go about their business.

What were your goals for this project?

Creating a template that could be scalable and repurposed for many campaign themes.

SOLUTION

How did you select Email Uplers?

Recommendation from a colleague who previously used their services at past company.

Describe the scope of their work in detail.

They took an existing template design which was on an old setup and redeveloped it to be more flexible for future use and incorporated visibility on mobile device. I provided additional guidelines to improve the page and the team was able to take those asks and implement them quickly.

What was the team composition?

Team stayed pretty small. Not too many people were involved. Myself from my side and perhaps two folks from Uplers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The template has not been put into use yet but has given us the opportunity to prepare our MOPs team to be ready for the next request.

How effective was the workflow between your team and theirs?

Communication was great and flexible. The team is patience and yet responsive when we're ready to engage. All communications for this project. was done over email and there was little miscommunication and screenshots are helpful.

What did you find most impressive about this company?

Their ability to turn around an initial draft is rapid. They are great listeners to your ideas and needs and can transform them into tangible assets as expected.

Are there any areas for improvement?

Perhaps a form for collecting branding essentials especially if a client expecting to work with Uplers a long period of time. It would be ideal to be able to request and the team knows what are the basic requirements are when developing new templates needs. Having to upload potentially the same files over and over is a hassle when it could already exist in our instance from a previous project.

BACKGROUND

Please describe your company and your position there.

I am a freelance marketing consultant currently managing a web redesign and digital marketing project

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

My client needed support in front end development of the new website we are designing. They code backend themselves but wanted support in the front end to save time and effort.

SOLUTION

How did you select Uplers and what were the deciding factors?

I have worked with Uplers in my other job (R2integrated) and have always been pleased with Jebin & Arjun's work. Big deciding factors beyond the existing relationship are price and timing as I have found that Uplers is very great to work with both in price and timing.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I asked Jebin to help me with front end development for 4-5 templates for one website. We have since narrowed it down to 4 templates in total, and have one more left to create. Jebin and Arjun have been communicating with me via email and Google Hangouts for check-in calls. We have also used Dropbox to share the HTML files. All has been great.

How many people from the vendor's team worked with you, and what were their positions?

Jebin Joy - Account Manager Arjun Sharma - Account Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Jebin and Arjun were able to complete my project with great speed per my request, and within the budget my client would allow. The work has been phenomenal and my client has been happy with the work.

Describe their project management style, including communication tools and timelines.

Jebin and Arjun are extremely responsive, attentive, polite, courteous, and organized. We communicated over email and Google Hangouts, and they are always quick to respond with great efficiency and kindness. Very professional and absolute pleasures to work with.

What did you find most impressive or unique about this company?

Their ability to turn a great deal of work in a very short time and handle all types of client requests impressed us.

Are there any areas for improvement or something they could have done differently?

None, everything is great!

BACKGROUND

Please describe your company and your position there.

I work as a Digital Marketing Specialist for Palmerbet. We are an Australian owned and operated online betting operator, licensed by Racing NSW and Liquor & Gaming NSW and financially guaranteed by the NSW Bookmakers Co-operative.

Palmerbet offers a huge range of betting markets on Australian and International Racing, American Sports, Aussie Rules, Rugby League, Soccer, Tennis plus loads more. I’m mainly responsible for our online marketing and advertising efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

We wanted to expand our online presence and were considering to think of outsourcing our digital marketing channels, such as SEO, PPC, Email marketing to an experienced agency. And that’s when we got in touch with Uplers. As of now, we are working with them for SEO and Email marketing.

What were your goals for this project?

We wanted to improve our ranking for existing key terms, as well as show up in search results for the terms related to our new service. The overall goal was to get quality organic traffic for getting equivalent SEO benefits. With CRM service we are working on Journey automation in Salesforce Marketing Cloud.

SOLUTION

How did you select Uplers?

I found Uplers team on Google Search result with positive reviews.

Describe the scope of their work in detail.

We started off with a series of meetings, calls, emails with them to make sure they are in-line with our brand identity and goals. They helped us revise and also suggested a few additional keywords that we can target.

Along with that, they also helped us in giving On-Page Recommendations and suggested a few structural changes to the website to make it more SEO friendly. We were also given recommendations revolving around our contents that we are publishing and a thorough month on month SEO performance report.

What was the team composition?

For Digital Marketing Pooja & Karan – Project Coordinator Dushyant, Charul and Dharti – For On-going SEO Campaign Harshit & Gajendra – PPC Campaign Darshan – Head of Digital Operations Website maintenance - Simran, Maitri For Email Marketing (Ongoing) Neil, Pranil, Chintan & Bhuvan Kewal – Accounts Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

100% love to talk about our SEO work outcomes with Uplers team. in terms of progress, our website get more than 60% organic traffic boosted. Also, we are getting ranked on most of the industry competitive keywords. 

How effective was the workflow between your team and theirs?

So far Uplers team is very friendly. I would like to say special thank you to Pooja and Karan to lead my SEO project and delivering SEO goals and objective on time. 

What did you find most impressive about this company?

The Uplers team delivered what they promised on time :)

Are there any areas for improvement?

No Comment from My side. I am really happy and satisfied with the service. 

BACKGROUND

Please describe your company and your position there.

I work as an Account Manager for a group of marketing specialists who are committed to building the big brands of tomorrow.

Dedicated to becoming Australia’s best loved plugin marketing partner, we help businesses who are scaling up or who need additional marketing resource & business revenue.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

We wanted to expand the online presence for a few of our clients and grow their organic Ieads, using SEO as a marketing channel & wanted to partner with an outsourcing SEO Service provider, who can cater to our client’s requirements.

Our objectives were quaIity organic sessions, improved keyword ranking and quaIity backIinks, for which we got in touch with Uplers.

What were your goals for this project?

Grow our cIient's organic search performance. Metrics incIude quaIity organic sessions, improved keyword ranking and quaIity backIinks.

SOLUTION

How did you select Uplers?

We were searching for an partner for a range of marketing support services because of overflow business and we were approached by Uplers, who we engaged with on a trial basis initially.

Describe the scope of their work in detail.

We started off with a series of meetings, calls, emails with them to make sure they are in-line with us and our client’s brand values and goals. They helped us revise and also suggested a few additional keywords that we can target.

Along with that, they also helped us in giving On-Page Recommendations and suggested a few structural changes to our cIient's website, to make it more SEO friendly. We were also given recommendations related to content that we are publishing and a thorough month on month SEO performance report.

What was the team composition?

• Karan D. – Project Coordinator
• Nathan F. – Account Manager
• Ishan M. – Senior SEO Executive
• Kaizeen A. – SEO Executive

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

One client in particular we have been working with for a number of years, we have seen steady improvements in their SEO performance, which meant they were happy to renew after the first year, their contract with us, securing the next years worth of business.

They have helped to regularly secure quality backlinks for our clients using white hat tactics, which has led to organic search improvements. They have also improved upon keyword ranking.

How effective was the workflow between your team and theirs?

We use a project management system to manage the communication, which helps with any time zone difficulties. We find that working with Uplers is very seamless.

As time has gone on we have become more efficient at working together, through continuous improvement and our clients have benefited from this. Uplers always is transparent around expectations which helps us when communicating with our end clients.

What did you find most impressive about this company?

I find Karan, my lead contact, always very responsive and helpful. He has a lot of SEO knowledge and shares this with me which helps me to be in a position to explain things clearly with our end customers.

Are there any areas for improvement?

We are working towards a more structured and detailed reporting system with them.

BACKGROUND

Please describe your company and your position there.

Nationwide equipment manufacturer for the construction industry. Digital Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

We were looking to refresh our website on the HubSpot platform, having used Uplers before we were confident in their ability to go from a brief to a design then to a fully developed solution.

Our goals included making the website more responsive to the latest browser technology, having it more interactive, make it fully customisable and above all convert visitors into valuable leads.

SOLUTION

How did you select Uplers and what were the deciding factors?

We re-selected Uplers for this as they produced a professional proposal, and we know that their support is very good when it comes to the Q+A and go live of a new website. Their straight forward no-surprises pricing is also very helpful, when a project is planned out there is no cost creep.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We re-designed the entire website from start to finish on the HubSpot CMS platform. We already had a HubSpot website for a number of years but updates on the system and changing strategies meant we needed to refresh it.

Steps included:

• Consultation
• Design Services and feedback/collaboration
• Responsive designs
• Development of the website on the Hubspot CMS
• Migration of old links and pagination to the new site

How many people from the vendor's team worked with you, and what were their positions?

We had a key designed contact, project manager and account manager work with us on the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site traffic and conversion rate were all significantly raised, particularly in part to it's better layout, information display and mobile-ready design.

Describe their project management style, including communication tools and timeliness.

We had daily brief meetings during the design phase, and weekly meetings during the development phase. We communicated often via slack text for some things and for discussions via zoom or slack video.

What did you find most impressive or unique about this company?

Their fixed and transparent pricing is very helpful when planning a project as it helps with my budgets. Also the range of services is very good.

Are there any areas for improvement or something they could have done differently?

Somethings for improvement might be a better adherence to a full design system, that way things do not start looking different as designing goes on. Coding needs more Q+A before submission as bug hunting is time-consuming for us to monitor and the administer back.

BACKGROUND

Please describe your company and your position there.

Doctors’ Health Fund, established in 1977, is a registered private health insurer serving the Australian medical community. My role is Digital Marketing Specialist at Doctors’ Health Fund working on digital campaigns, display and SEM activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

The primary challenges faced were as follows:

• To get more conversions especially Application Submissions through Paid Search.
• To generate more phone calls.
• To improve the CPA of the account.

Due to setup anomalies in the account, it was difficult to get relevant leads/form fill-ups through the website: The keyword theming had a scope of improvement as there were 15+ keywords added in one ad group.

Having these many keywords in one ad group was affecting the quality score and conversions. There were many generic keywords added and the match types of the keywords needed to be improvised as well.

This was resulting in unnecessary spend and irrelevant conversions in the account. In the display campaign, audiences were not added and as a result, the ad was shown to open audiences along with some targeted display keywords and placements, resulting in a huge amount of spend with no conversions.

SOLUTION

How did you select this vendor and what were the deciding factors?

To generate more conversions at a lower CPA, the following changes were implemented by Uplers: Identifying the opportunities to invest the budget in a proper way, such as allocating budget as per the performance of the campaign can actually make a difference.

This will result in cutting unnecessary spend and increase the spend for the performing ones to get a hike in conversions and lower down the CPA. The team tested call-only ads in specific brand campaigns to get more phone calls, which proved to be a major factor in generating more call conversions and helped to lower down the CPA.

The correct use of bidding strategy like “Maximize Conversions” in the campaigns was done, once there was enough historical data to achieve the marketing goals.

In the initial phase of campaigns, the bid strategy used in the Brand and AMA campaigns was “Manual CPC” to control the bids based on the performance. Later, the campaigns were optimized with regular search term analysis and bid adjustments wherever required.

Furthermore, once enough data was received from the account, the team switched to “Maximize Conversions” to focus more on results and lower down the CPA of the account.

The next step was finding and excluding negative keywords in the account by preparing detailed search terms report and pausing keywords that were too generic and were running with improper match type to reduce irrelevant search queries and reduction in cost.

Further, it was necessary to identify the opportunities for remarketing to the users who previously visited the website by implementing Display Banner Ads (Template Ads) in a separate campaign.

Keyword theming was revised to improve the quality score of the keywords, thereby increasing the relevancy of the ads running resulting in minimum CPCs and generating maximum results.

Adding to that, started with Microsoft Ads (formerly known as Bing Ads) in February 2017 to see the performance on other platforms by importing all the campaigns from Google Ads and using UTM Tags for conversion tracking.

Optimization of campaigns at different levels like keyword, locations, demographics, scheduling ads on active hours and day, ad copies, devices, and audiences on a weekly/monthly basis played an important role in generating maximum results and lower CPA.

Better tracking setup helped the team to look at things at a more granular level and make data-driven decisions to further enhance the performance of the campaigns by driving the goals and events.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

DHF approached Team Uplers with the following objectives: The primary objective was to increase the total conversions of the account through strategic Paid Marketing Campaigns.

The following were the focus points:

• Leads: Application Submissions, Contact Us & Email Me Quote forms from the website.
• Customer Call Conversions: Conversions coming through customer/website calls.

They also wished to improve the CPA of the account and keep it around $8. Key deliverables are campaign structure and the monthly report.

How many people from the vendor's team worked with you, and what were their positions?

• Jack Mentha - Account Manager
• Mariya Pathanwala - Project Coordinator
• Gajendra Singh - SEM Team Lead
• Harshit Kapasi - SEM Senior Execution Member
• Hiteshi Bhatt - SEM Senior Execution Member
• Sneha Poddar - SEM Executive

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Result: Due to the implementation of the solutions mentioned above in the account, a noteworthy change in the results was observed Below are the changes that had been noticed:

(Last 6 months data vs Initial 6 months data) Conversions have seen a boost of around 32%. CPA has significantly improved by 35%. Phone Calls have increased by 63%

Describe their project management style, including communication tools and timeliness.

The project team is very responsive, campaigns are always delivered on time. Regular communications and meetings between us and the project team to make sure the campaign is delivered according to the brief and timeline.

What did you find most impressive or unique about this company?

Having Jack as an Account Manager and Mariya who is across all SEM technical knowledge is very helpful and I find this unique to Uplers.

Are there any areas for improvement or something they could have done differently?

I can't think of anything here. We're happy with the project team, deliverables and reporting on our account.

BACKGROUND

Please describe your company and your position there.

Bradley & Parker is a premier insurance, risk management and financial services firm headquartered in Melville, NY, the business hub of Long Island. I am the Director of Sales & Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

We needed a company directory that could be updated in our CMS and that looked good on mobile devices.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have worked with Arjun Sharma and company to develop our present website which they did a great job on.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

A company directory for our CMS

How many people from the vendor's team worked with you, and what were their positions?

I worked with Arjun as project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project was exactly what we needed.

Describe their project management style, including communication tools and timeliness.

Web based conferencing

What did you find most impressive or unique about this company?

Arjun is a complete gentleman to work with. The team is knowledgeable and communicative.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Adrax Media is a full-stack digital agency that serves a myriad of business based on their digital needs. We believe in ensuring our work speaks for itself with client satisfaction as our main priority. My role at Adrax is - Head Of Digital.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

Adrax contracted Uplers work for SEO which included creating keyword Master list, Keyword Prioritisation & Mapping, Content Gap Analysis, technical recommendation & blog articles.

What were your goals for this project?

Our goal was to ensure that Clean Made our client ranked organically for organic services in Melbourne and Australia. The goal was to implement a full range of digital services and driving traffic through SEO for long term sustainability was of the highest importance. Uplers helped us achieve this.

SOLUTION

How did you select this vendor?

Online recommendation.

Describe the scope of their work in detail.

Uplers work included creating keyword Master list, Keyword Prioritisation & Mapping, Content Gap Analysis, technical recommendation & blog articles for SEO.

What was the team composition?

The SEO team consisted of a total of 5 members. We had a dedicated point of contact and a very knowledgable SEO specialist to address all our queries.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We definitely saw a bump in organic traffic, doing so for a newly launched website was a feat in itself. We did not expect to rank for at least 3 months for any keywords, however, positive results were displayed in the 2nd month itself.

How effective was the workflow between your team and theirs?

The team went above and beyond to address our needs. Not only were they understanding our goals for Clean Made but liaised with us on a regular basis by providing a detailed analysis and constant updates with an accessible WIP sheet.

What did you find most impressive about this company?

The quality of service makes them stand out. The team was proactive in addressing tasks and followed up on a regular basis to ensure they received everything required from our end to deliver results.

Are there any areas for improvement?

It would be helpful if the team offered dev services as well. Sometimes, when you contract services to a dedicated resource you would like to get the whole suite of services. This wasn't offered as part of our plan but was mentioned later. However, they definitely provided value for money.

BACKGROUND

Please describe your company and your position there.

I am an independent consultant whose clients are owner-managed consulting firms who serve large B2B organizations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

I've used Uplers for two clients for both web development and SEO. In the former cases, I specified the structure and copy with my clients and brought in design from another partner. Uplers then seamlessly executed the design into WordPress sites.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had been introduced to Uplers by another agency run by a designer friend. The deciding factor in choosing them was their responsiveness on that original project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had already worked together before on one client's websites. The refresh was to add video to key pages of the site (homepage, including a services carousel, and the services pages themselves).

How many people from the vendor's team worked with you, and what were their positions?

I worked with Maitri Shah and her development team as well as Archana Vyas (account manager). I requested this team for the second client (which included Utsav Khambhati). For the most recent SEO, the team was led by Karan Doshi (Adi Shah led the SEO for the previous site). All the people were excellent.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My clients have been very happy with the website implementation—quality, cost and speed.

Describe their project management style, including communication tools and timeliness.

The team is very responsive. I never feel things have gone into a void. They are very proactive in letting me know what's going on. They use tools such as Invision to make commenting on web designs easy. For the SEO, everything is clearly managed in Google Sheets and Docs.

What did you find most impressive or unique about this company?

They are a great team who continually do their best to help. I feel I have are a solid web team behind me in my consulting work. The individuals involved are always working on their own personal mastery, through courses and other training.

They listen to understand the requirements and give considered input into the whole process. They have coped very well with the pandemic, despite having some personal difficulties in some cases.

Are there any areas for improvement or something they could have done differently?

Inevitably, there are always a few things that fall through the cracks (and I'm often guilty of being the bottleneck in terms of getting back to them). But whenever we've had any issues, they've been resolved swiftly and thoughtfully. Office connectivity was not always great. But, even with the team now working from home, slower connectivity has only occasionally hampered our work together.