t/hawk digital

BACKGROUND

Please describe your company and your position there.

ALINE designs and manufactures performance insoles for footwear. My position is founder and President

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire t/hawk digital, and what were your goals?

We hired t/Hawk to grow our D2C direct sales and through Amazon

SOLUTION

How did you select this vendor and what were the deciding factors?

t/Hawk was referred by another company.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After discovery, t/Hawks set metrics in place and optimized our adverting and message.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with 2 primary contacts from the senior management supported by their team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are seeing consistent sales growth and reduced acquisition costs.

How effective was the workflow between your team and theirs?

Their communication has been outstanding.

What did you find most impressive or unique about this company?

They have been very focused on the long-term goals and measuring them, instead of quick results that end up unsustainable.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Vice President, Digital Marketing for a full-service agency that works exclusively with SMBs that help business build their brand, generate leads, and drive revenue efficiently.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire t/hawk digital, and what were your goals?

t/hawk built our company website and optimized it for search engines. The work was delivered on time and we immediately saw positive results with organic traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We read Google reviews on the company, which were very positive, and did research on their own SEO. After those checked out, we had an initial meeting to learn more about t/hawk and were very impressed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They helped design and build our website. We had severely meetings so that completely understand exactly what we wanted and then delivered on their promise.

How many people from the vendor's team worked with you, and what were their positions?

We had 2 people from t/hawk, the owner and head of SEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Website speed increased significantly. We also saw increment growth in organic traffic based on the newly designed website and their SEO strategy.

Describe their project management style, including communication tools and timeliness.

Periodic updates and meetings when needed.

What did you find most impressive or unique about this company?

The team's attention to detail and expertise in the subject matter are commendable.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of.