TCF Team

BACKGROUND

Please describe your company and position.

 I am the Product Manager of a design studio.

Describe what your company does in a single sentence.

An independent design studio creating thoughtfully handcrafted objects that bring moments of calm to everyday life, guided by a respect for materials, a patient approach to making, and a commitment to lasting value.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TCF Team to accomplish?

• Develop an advertising strategy to reach customers who value craftsmanship, thoughtful design, and lasting quality.
• Drive qualified traffic and increase online sales while staying true to our brand identity.
• Build brand awareness and communicate our design philosophy to the right audience.

SOLUTION

How did you find TCF Team?

• Online Search
• Clutch Site

Why did you select TCF Team over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from TCF Team were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TCF Team provided Facebook advertising services. The scope included campaign planning and setup, audience targeting, ad copy and creative recommendations, ongoing campaign management, and performance optimization. Key deliverables included live advertising campaigns, performance reports, and recommendations for improving future campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Facebook advertising campaigns met our expectations and helped increase orders. We were pleased with the overall results, which aligned with the goals we set for the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TCF Team managed the project well and delivered work on time. They communicated clearly, responded promptly to our questions, and adjusted their approach based on our feedback and business needs.

What was your primary form of communication with TCF Team?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their clear communication, efficiency, and strong expertise in Facebook advertising. They were easy to work with and delivered results that met our expectations.

Are there any areas for improvement or something TCF Team could have done differently?

We have no specific suggestions for improvement at this time. Communication was smooth, the team worked efficiently, and the advertising results met our expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the overseas marketing manager of a company that develops AI-powered robotics and software that reshape human-computer interaction, enabling more natural ways for people to work, create, and connect with technology.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF Team?

We hired TCF Team to manage and optimize paid advertising for our Kickstarter campaign, with a target return on ad spend (ROAS) of 3.5x during the crowdfunding period.

SOLUTION

What was the scope of their involvement?

TCF Team handled Meta advertising and newsletter promotion for our Kickstarter campaign. Their scope included campaign setup, audience targeting, adapting our supplied creative assets and ad copy, ongoing ad optimization, conversion tracking, and performance reporting. They also promoted the project through newsletters to reach potential backers. In addition to adapting the materials we provided, TCF Team created new image-based ad creatives.

What is the team composition?

We worked with 2–5 teammates from TCF Team.

How did you come to work with TCF Team?

We met TCF Team in person at IFA 2026 in Germany and began working together after discussing our project. We chose them for their professionalism, enthusiasm for our project, and shared understanding of our goals. Our initial conversations felt productive, and we felt their approach was a good fit for our team.

What is the status of this engagement?

We worked with TCF Team from September–October 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We appreciated the effort TCF Team put into the campaign. According to their performance report, the live campaign generated 11 tracked conversions and $18,356 in attributed revenue. This contributed to our crowdfunding results, although the overall ROAS was approximately 1.09x, below our 3.5x target. Unfortunately, the results fell short of our expectations.

How did TCF Team perform from a project management standpoint?

TCF Team was responsible, attentive, and took the project seriously. We appreciated their commitment and the effort they put into the campaign. Although the final results fell short of our expectations, we recognized their hard work.

What did you find most impressive about them?

What stood out most was TCF Team’s dedication and sense of responsibility. They took our project seriously, and we valued the care and effort they put into the collaboration.

Are there any areas they could improve?

More testing of different creative approaches and quicker adjustments when ads underperformed could have helped improve results. We would have appreciated a more proactive approach to testing and optimization throughout the campaign.

BACKGROUND

Please describe your company and position.

I am the brand manager of an AI-native hardware company

Describe what your company does in a single sentence.

We are a global Al-native hardware company founded in 2018. We apply core technologies-videounderstanding, visual memory agents, visual token construction and compression, and vertical-domainworld models-to nature observation, smart home, and sports & health, delivering personalized,continuously evolving products and AI value-added services to millions of users worldwide. CumulativeloT device shipments have surpassed 10 million units.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TCF Team to accomplish?

• To drive more backers and increase GMV.

SOLUTION

How did you find TCF Team?

colleague's recommendation

Why did you select TCF Team over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from TCF Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

During our collaboration, the TCF team provided Meta Ads management services for our Kickstarter campaign, including audience targeting and optimization, ad creative development, and ongoing campaign performance optimization. Throughout the campaign, TCF managed a total ad spend of approximately $54,143, achieving a ROAS of 1.36 as reported in Meta Ads Manager.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The TCF team helped generate over $30,000 in GMV, as reported by the Kickstarter dashboard, accounting for approximately 5% of the campaign's total GMV.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The TCF team managed the project well, maintaining a consistent pace of creative updates and regularly introducing new ad creatives for testing and optimization. They were also very responsive through our messaging app and addressed our requests promptly. Special thanks to Lika, Karen, Kenny, and the entire ads team for their support and collaboration throughout the campaign!

What was your primary form of communication with TCF Team?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to us was TCF's client-focused and flexible approach. They were willing to work with our existing Meta Pixel setup and took our specific needs into consideration. We also appreciated their willingness to share insights and recommendations beyond the scope of our paid advertising collaboration, even when those services were not part of our agreement. This showed that they genuinely cared about the overall success of our project, rather than just their own deliverables.

Are there any areas for improvement or something TCF Team could have done differently?

There are two areas where we'd love to see further improvement. First, in creative development, we'd appreciate more original and diverse creative concepts, with less reliance on AI-generated visuals. We believe a stronger focus on creativity and authentic content could help improve the overall quality of the ads. Second, we'd appreciate more detailed performance reports, including deeper insights into audience and creative performance, such as breakdowns by age group, top-performing creatives, and actionable recommendations for future optimization. Overall, we appreciate the team's efforts and believe these improvements could make our collaboration even more effective.

BACKGROUND

Please describe your company and position.

I am the CFO of Bumpboxx LLC

Describe what your company does in a single sentence.

Bumpboxx designs and distributes our own line of Bluetooth speakers that bring back old school style and culture with modern technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TCF Team to accomplish?

• Raise funding to assist bringing new product, the BB-777, to market
• Advertise to new markets

SOLUTION

How did you find TCF Team?

Referral

Why did you select TCF Team over others?

• High ratings
• Referred to me
• Other

How many teammates from TCF Team were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with TCF (The Crowdfunding Formula) on the launch of Bumpboxx's BB-777: The Iconic Boombox, Perfectly Recreated was an exceptional experience and produced results that exceeded our expectations. The BB-777 was much more than another product launch for us. It was a true passion project and something we felt deeply connected to from the beginning. The original boombox represents an important era in music, street culture, hip-hop, dance, fashion, and personal expression. Recreating that spirit in a way that respected the past while bringing it forward with modern technology was incredibly special to the entire Bumpboxx team. We genuinely loved this project, and that passion was shared by the TCF team almost immediately. The results speak for themselves: • $7.13 million raised • 9,336 backers • $1 million raised in approximately the first hour • #1 most-funded speaker campaign on Kickstarter What impressed us most wasn't simply the final amount raised. It was the preparation, commitment, and execution behind the launch. Bumpboxx already had an established customer base, but many of our customers had never backed a Kickstarter campaign before. TCF understood that challenge and developed a strategy that helped bridge the gap between an existing consumer brand and the very different crowdfunding environment. Just as importantly, TCF understood the emotion behind the BB-777. The BB-777 is about nostalgia, music culture, physical media, design, and the experience of a real boombox. It represents a time when music was social, visible, and something you carried with you. TCF recognized that connection and helped us communicate it authentically to collectors, music lovers, and boombox fans around the world. For everyone involved, there was a real sense that we were doing something special. The Bumpboxx team loved building it, the TCF team loved helping us bring it to market, and that shared passion became part of the energy behind the campaign. Launching our first Kickstarter and ultimately becoming the #1 most-funded speaker campaign in Kickstarter history was a tremendous milestone for Bumpboxx, but seeing the enthusiasm around the BB-777 and what it meant to the broader boombox community made the experience even more rewarding. We appreciate the work, commitment, creativity, and genuine enthusiasm the entire TCF team brought to the BB-777 campaign. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• $7.13 million raised • 9,336 backers • $1 million raised in approximately the first hour • #1 most-funded speaker campaign on Kickstarter

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent; they actually kept us on time!  All items were delivered on time and responses were very timely considering our being in different international time zones

What was your primary form of communication with TCF Team?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the things that made the partnership so successful was that TCF didn't treat the BB-777 like just another crowdfunding campaign. Their entire team fell in love with the product, the story behind it, and what it represents to boombox culture. They understood that this wasn't simply about selling a speaker; it was about bringing back an icon and reconnecting people with a piece of music and cultural history that means something to them. That shared enthusiasm came through in everything they did. TCF helped us develop the crowdfunding strategy, build and educate the pre-launch community, position the BB-777 story, and turn that audience into Kickstarter backers when the campaign went live. The results speak for themselves: • $7.13 million raised • 9,336 backers • $1 million raised in approximately the first hour • #1 most-funded speaker campaign on Kickstarter What impressed us most wasn't simply the final amount raised. It was the preparation, commitment, and execution behind the launch. Bumpboxx already had an established customer base, but many of our customers had never backed a Kickstarter campaign before. TCF understood that challenge and developed a strategy that helped bridge the gap between an existing consumer brand and the very different crowdfunding environment.

Are there any areas for improvement or something TCF Team could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m an executive at CSTMZED, a company that creates innovative, highly customizable hardware and software products that give users limitless control over their digital workflows, gaming, and creative experiences.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF Team?

We needed help with product validation and audience building.

SOLUTION

What was the scope of their involvement?

TCF Team supported us throughout our Kickstarter campaign, primarily handling campaign strategy, project management, marketing coordination, and performance monitoring. Their main deliverables included campaign planning and optimization, promotional and marketing support, ongoing communication and coordination, performance analysis, and a final report with actionable insights and recommendations.

Moreover, TCF Team created marketing materials and ran ads.

What is the team composition?

We worked with 2–5 teammates from TCF Team.

How did you come to work with TCF Team?

They contacted me via email. We chose them because they had high ratings, a great culture fit, good value for cost, and aligned company values.

What is the status of this engagement?

We worked together from June to August 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project achieved strong measurable progress in both campaign performance and audience growth. With TCF Team’s support, we successfully launched and gained meaningful visibility among potential backers, helping drive traffic, engagement, and conversions throughout the campaign. Their marketing and campaign optimization efforts contributed to increased exposure and a stronger pipeline of potential customers, while their ongoing reporting allowed us to track performance and make informed decisions during the campaign.

As a result, we got 200 email sign-ups and 40 reservations.

How did TCF Team perform from a project management standpoint?

TCF Team’s project management was professional, organized, and reliable. Communication was consistent throughout the project, deadlines were clearly managed, and deliverables were provided on time. They were also responsive to feedback and proactive in coordinating the different aspects of the campaign, which made the overall process smooth and easy to manage from our side.

We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What impressed us most was TCF Team’s combination of strategic thinking, responsiveness, and genuine involvement in the project. They took the time to understand us and our product rather than applying a generic marketing approach, and they were proactive in identifying opportunities to improve the campaign. Their communication and willingness to adapt throughout the process made them feel like a true extension of our team rather than an external agency.

Are there any areas they could improve?

Overall, we were very satisfied with TCF Team’s work. If anything, having even more frequent performance insights and recommendations during key moments of the campaign could have helped us make faster adjustments. That said, this was a relatively minor point, and the team remained responsive and supportive throughout the project.

BACKGROUND

Please describe your company and position.

I'm an executive at Aerionn

Describe what your company does in a single sentence.

Aerionn designs premium, design-forward travel products. Our flagship product, the Aerionn Forma, is a thoughtfully engineered suitcase that we are bringing to market through a Kickstarter crowdfunding campaign.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TCF Team to accomplish?

• Build a qualified backer audience ahead of the Kickstarter launch
• Drive pledges and revenue through paid acquisition during the live campaign

SOLUTION

How did you find TCF Team?

Referral

Why did you select TCF Team over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from TCF Team were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged TCF to plan, launch and optimize the full marketing motion around the Kickstarter campaign for our suitcase, the Aerionn Forma. The scope has included pre-launch audience building and email list growth, paid social and performance media across Meta and other channels, creative strategy and ad creative testing, campaign messaging and positioning, landing page and content support, and ongoing optimization throughout the live campaign. Key deliverables have included the pre-launch funnel and qualified backer audience, the paid acquisition strategy and ad creative across the campaign, weekly performance reporting, and continuous testing to improve cost per pledge and conversion as the campaign progressed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Kickstarter campaign performed in line with our goals and the strategy TCF built around it delivered on what we hoped for. We saw strong early traction during the pre-launch phase, with a qualified backer audience and email list that translated into pledges from day one of the live campaign. Beyond the headline numbers, what we valued most was how stable the operation felt: creative was tested rigorously, paid spend was managed responsibly, cost per pledge stayed within target as the campaign scaled, and we always had visibility into what was working. The result was a successful launch we're proud of and a marketing foundation we can continue to build on.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management throughout. Timelines were respected, updates were proactive, and any question — strategic or tactical — got a fast, thoughtful answer. We were never the ones chasing the team. Across two years and a lot of moving pieces around the campaign, the level of organization and reliability has been one of the best things about working with them. They were also responsive to changes in direction when we needed to pivot creative or test new angles mid-campaign, and they communicated trade-offs clearly so we could make informed decisions together.

What was your primary form of communication with TCF Team?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team genuinely behaves like a partner, not a vendor. Yeva, Milena, Meri, Norye and the wider TCF team take ownership of the outcome and treat our product as if it were their own. They specialize in crowdfunding marketing, and that focus shows in the speed and quality of their decision-making — they know what works, they know what to test, and they apply that knowledge to your specific campaign. That combination of deep specialization and real partnership is rare, and it's the reason we've stayed with them for over two years.

Are there any areas for improvement or something TCF Team could have done differently?

Honestly, nothing significant comes to mind. The partnership has been smooth from day one and we've always had a direct line to the team whenever something needed adjusting. If anything ever comes up I know I can raise it directly and it will be addressed.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Ethylowheel. We develop advanced skin-based alcohol detection devices, like EthyloKey, enabling users to discreetly check their fitness to drive and promoting safer, more responsible mobility.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF Team?

We wanted to launch EthyloKey, the world’s first touch-based alcohol detector. The challenge was big because our product defined a new category.

SOLUTION

What was the scope of their involvement?

We worked with TCF Team in the prelaunch phase to know how to communicate and to whom. Then, we started a lead generation phase preparing the launch. The team helped us in the optimization of our Kickstarter page. They also ran our Meta and Google ads with a ROAS of around 3.5. Moreover, they did missions for the launch, having articles from Spain to Eastern Europe talking about our tech. Regarding deliverables, TCF Team generated more than 2,500 leads before the launch. They also handled press relations worldwide and created some visuals for the ads. We did the full setup of the Kickstarter page and created the assets and videos. However, TCF Team gave us feedback and advice to improve conversion.

What is the team composition?

We worked with 2–5 teammates from TCF Team.

How did you come to work with TCF Team?

They were referred to me.

How much have you invested with them?

We spent around ~$15k for the Prelaunch and Lead Generation + $20k for the campaign. 

What is the status of this engagement?

We worked together from June 2025–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TCF Team published 23 articles and achieved a ROAS of around 3.5 ( Meta / Google Ads )

How did TCF Team perform from a project management standpoint?

They delivered on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

TCF Team’s capacity to rapidly understand the technology and how to communicate about it was impressive.

Are there any areas they could improve?

It was our first Kickstarter, so having 1–2 meetings before the launch to explain some key points would’ve been more reassuring.

BACKGROUND

Please describe your company and position.

 I am the Sales Development Specialist of a healthcare company 

Describe what your company does in a single sentence.

Develops innovative sexual wellness products designed to help men improve control, confidence, and overall intimate performance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TCF Team to accomplish?

• Successfully fund the campaign on Kickstarter, ensuring a strong launch and validating real market interest in the product.
• Build and manage a high-performing Kickstarter campaign, including messaging, creatives, ads, and page optimization, to maximize engagement and conversions throughout the campaign.
• Increase brand awareness and early traction, creating a solid base of early adopters and an engaged community to support the product beyond the campaign.

SOLUTION

How did you find TCF Team?

Online Search

Why did you select TCF Team over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from TCF Team were assigned to this project?

12

Describe the scope of work in detail. Please include a summary of key deliverables.

TCF was responsible for supporting the strategy, launch, and management of the Kickstarter campaign. Their work focused on defining the campaign positioning and messaging, structuring and optimizing the Kickstarter page, and managing paid advertising to drive traffic and conversions.

Throughout the campaign, TCF monitored performance, tested and optimized ads and messaging, and worked closely with the team to adjust the strategy as needed and ensure the campaign stayed on track.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign successfully reached and surpassed its Kickstarter funding goal, confirming strong market interest in the campaign. It generated a high volume of qualified traffic to the campaign page, achieved solid conversion rates from paid ads, and resulted in a meaningful number of backers and pre-orders. In addition, the project increased brand visibility and helped build an initial community of early adopters that we could continue engaging with after the campaign ended.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TCF demonstrated strong project management throughout the campaign. Deliverables were provided on time and key milestones were met according to the agreed timeline. Communication was clear and consistent, and the team was responsive to feedback and changing needs during the campaign. They were proactive in identifying opportunities for improvement, quick to implement adjustments, and collaborative in their approach, which made the overall process smooth and well-coordinated.

What was your primary form of communication with TCF Team?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about TCF was their deep experience with Kickstarter campaigns and their ability to combine strategic thinking with hands-on execution. They didn’t just follow a fixed plan, but actively adapted the strategy based on performance data, testing and optimizing throughout the campaign. Their proactive communication, flexibility, and clear understanding of what drives conversions on Kickstarter made them a valuable partner rather than just a service provider.

Are there any areas for improvement or something TCF Team could have done differently?

There are always small areas for improvement, mainly around double-checking certain elements before going live and allowing a bit more flexibility to incorporate ideas coming from our internal team. That said, overall the experience was very positive. Communication was clear and transparent throughout the project, and the TCF team was responsive, collaborative, and open to feedback.

BACKGROUND

Please describe your company and position.

 I am the Project Manager of a consumer products company 

Describe what your company does in a single sentence.

E-mobility tech innovation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TCF Team to accomplish?

• Kickstarter campaign management

SOLUTION

How did you find TCF Team?

Referral

Why did you select TCF Team over others?

• Great culture fit
• Referred to me
• Company values aligned
• Other

How many teammates from TCF Team were assigned to this project?

above 10

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency was responsible for the overall marketing work of our Kickstarter campaign. Their scope covered:

Campaign page design and optimization
Paid traffic and advertising management
Social media marketing
KOL and PR outreach
Design and editing of related copy, visuals, and video assets
Email marketing and affiliate marketing through dedicated platforms

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key deliverables/outcomes included:

3,927 backers acquired

approx. 1.6M raised

Nearly 10,000 new Instagram followers and 4,000+ new Facebook followers

These efforts were aimed at driving awareness, engagement, and pledges for the campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project manager was reliable and professional, with timely responses considering the remote collaboration. Overall deliverables were provided on schedule. Their work in social media and PR was strong and often met our expectations independently. However, the quality of sales management and KOL outreach was more average, and these areas required more input from our side to reach a satisfactory level.

What was your primary form of communication with TCF Team?

In-Person Meeting

What did you find most impressive or unique about this company?

The professional contribution from the specific project manager assigned to us

Are there any areas for improvement or something TCF Team could have done differently?

Areas for improvement could include strengthening the quality of KOL outreach and providing a higher level of client service. In addition, the copywriting sometimes showed noticeable AI-generated traces, which should be refined for a more natural tone.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of an AI-powered sexual wellness products company. Our products optimize female arousal via advanced sensors and machine learning.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF Team?

We needed to scale our marketing efforts, further validate our concept, and identify our customer on a granular level.

SOLUTION

What was the scope of their involvement?

TCF Team handled our entire prelaunch phase, including creating ad assets and managing customer preorders and subscriptions. They also designed our Kickstarter landing page, identified marketing partners, and developed our social media content and schedule. Additionally, they conducted PR outreach and managed copy and design across assets. The team also provided strategic planning against social media censorship.

What is the team composition?

We worked with around 15 teammates from TCF Team.

How did you come to work with TCF Team?

I found TCF Team through a referral via Kickstarter. I spoke to the founder of another company in the sexual wellness industry. They had good things to say about TCF Team and their outstanding campaign results.

What is the status of this engagement?

We worked together from February–June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Unfortunately, we were unable to scale the way we anticipated, given our pre-launch results. Our initial goal on Kickstarter was $1 million, and we achieved 10% of that goal.

How did TCF Team perform from a project management standpoint?

TCF Team's communication via Slack was great, and they considered all of our suggestions to make the campaign stronger. The team delivered on time and responded well to our needs.

What did you find most impressive about them?

TCF Team was wonderful to work with despite our marketing hiccups.

Are there any areas they could improve?

They could have anticipated censorship roadblocks ahead of the go-live date. The team wasn't completely prepared to adjust and scale our marketing efforts once our ad accounts were banned. They didn't anticipate having issues, and it was the campaign's downfall. During the campaign, the team worked extremely hard to pivot however, it should have been considered long before the project went live.