TCF Team

BACKGROUND

Introduce your business and what you do there.

I’m the owner of GillyGro, a lifestyle backpack startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF - The Crowdfunding Formula?

We needed someone to support our crowdfunding campaign.

SOLUTION

What was the scope of their involvement?

TCF helps us by supplementing our crowdfunding efforts through social media advertising and marketing, specifically through Facebook.

They have a design team that develops creative assets through initial drafts of images and scripts I provide — but they also sometimes design images from scratch.

What is the team composition?

I mainly interface with an account manager and two campaign managers.

How did you come to work with TCF - The Crowdfunding Formula?

TCF was referred to me by my Kickstarter mentor. We chose to work together because they instantly responded to our invitation to connect and were able to identify our target audience with agility.

How much have you invested with them?

So far, we’ve invested about $5,000.

What is the status of this engagement?

Our ongoing partnership started in May 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TCF is able to bring in about 15% of the total funded amount thanks to their digital marketing efforts.

How did TCF - The Crowdfunding Formula perform from a project management standpoint?

They perform well from a project management perspective. We typically communicate through Slack and share files through Google Docs.

What did you find most impressive about them?

What impresses me the most is the spirit and value they hold as a marketing agency. They still stick with us even if the campaign doesn’t do well, which is something that’s hard to find in this market. 

Are there any areas they could improve?

They could maybe incorporate a management tool like Monday so the progress of the project is more visible.

Do you have any advice for potential customers?

Before engaging with TCF, I would advise you to discuss and confirm which project management tool you want to implement in your project.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Altifarm, and we’re a manufacturing and exporting company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF - The Crowdfunding Formula?

We needed help launching a Kickstarter campaign. 

SOLUTION

What was the scope of their involvement?

We’ve worked with TCF - The Crowdfunding Formula on three Kickstarter campaigns. First, we’ve signed a contract, and they’ve studied our product. After that, they’ve provided a forecast of how our product will perform. From there, they’ve created landing pages and analyzed customer reactions. 

TCF - The Crowdfunding Formula has also provided us with advertising, PR, and customer engagement services. They’ve handled our press releases, blog posts, promotional videos, and speeches. We’ve relied on them for all our Kickstarter needs. 

What is the team composition?

I’ve worked with 15 people.

How did you come to work with TCF - The Crowdfunding Formula?

We’ve known each other for a long time.

What is the status of this engagement?

We’ve been working together since June 2019, and our collaboration is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

TCF - The Crowdfunding Formula has raised more than $2 million so far. Our campaigns have positive metrics.

How did TCF - The Crowdfunding Formula perform from a project management standpoint?

TCF - The Crowdfunding Formula’s project management has been excellent. They’re highly organized, very approachable, and always available. The project has been collaborative, and we’ve enjoyed working with them. We communicate through Slack, WhatsApp, and email. 

What did you find most impressive about them?

TCF - The Crowdfunding Formula has a professional team. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

The more you collaborate with them, the more fruitful the partnership becomes.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company that develops cutting-edge consumer night vision devices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF Team?

We needed help with our product launch, market reach, and strategy.

SOLUTION

What was the scope of their involvement?

TCF Team provided a full-service marketing strategy and execution. Their work included page design, asset creation, advertising, PR, and social media promotions. The team was also responsible for product positioning, pricing strategy, competitive analysis, messaging, copywriting, and design.

What is the team composition?

We worked with 6-10 members of TCF Team’s staff.

How did you come to work with TCF Team?

They were referred to us. We chose them over other options because of their high ratings, great culture fit, aligned company values, and industry experience.

What is the status of this engagement?

We worked together from November 2025–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a 7x ROI, 4x ROAS, and a total raise of $3.2 million. We also saw an increase in our PR brand reach, including various top media mentions such as Digital Camera World.

How did TCF Team perform from a project management standpoint?

We primarily communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

They worked not just as an agency but as an extension of my own team.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of KODE, an open-source ecosystem of hardware, software, and educational tools to transform how people interact with technology and bring ideas to life.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF Team?

We needed help bringing our product to life by securing funding on Kickstarter.

SOLUTION

What was the scope of their involvement?

TCF Team provided comprehensive campaign management, including creating the Kickstarter landing page, rewards, advertising, and customer communication. The team was responsible for creating ad content, managing ad spend, and handling campaign analytics.

What is the team composition?

We worked with 6-10 members of TCF Team’s team.

How did you come to work with TCF Team?

We found them on Clutch and chose them because they had high ratings and their company values aligned with ours.

How much have you invested with them?

We invested $1,000,000 to $9,999,999

What is the status of this engagement?

We worked together from September–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TCF Team’s campaign strategy resulted in over 10,000 backers and $2 million. The team’s audience optimization also contributed to our ROI by improving customer acquisition and increasing the average order value with quality leads. We attributed the improvements to TCF Team’s strategy of raising the base price from $129 to an average ticket price of $200 per customer.

How did TCF Team perform from a project management standpoint?

TCF Team’s project management was proactive and quick, given the circumstances of the campaign. We primarily communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

TCF Team’s close collaboration and understanding of our company culture and empathy with the customer were impressive.

Are there any areas they could improve?

I didn’t think there was anything they could improve on.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager of a company that empowers the beverage industry with a variety of gases. Our flagship product is Evernitro, a nitrogen maker.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF Team?

We needed help improving sales.

SOLUTION

What was the scope of their involvement?

TCF Team provided comprehensive marketing solutions, including influencer marketing, email marketing, social media marketing, and PR marketing. The team also worked on Evernitro's Kickstarter campaign.

What is the team composition?

We worked with a project manager, There are also Kols specialists, sales specialists, SMM specialists, advertising teams, etc.

How did you come to work with TCF Team?

Someone referred TCF Team to me. I chose them over other options because they had high ratings and were a great culture fit.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We worked together from August–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TCF Team's strategy and data-driven approach were good. The number of followers on our Instagram account increased from 0–2,000, and our sales on Kickstarter exceeded $550,000. We also expanded our brand's influence, with total impressions reaching 11,382,790.

How did TCF Team perform from a project management standpoint?

TCF Team's project management was good. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Our project manager was impressive.

Are there any areas they could improve?

They could have enhanced their KOL marketing.

BACKGROUND

Introduce your business and what you do there.

I’m the head of international sales for an IT company. We specialize in consulting, developing, and supplying acoustic and vibration measurement systems, testing machines, and simulation solutions for industries such as automotive, energy, and aerospace worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF Team?

We wanted to raise more money for our Kickstarter campaign, so TCF Team suggested running Facebook ads.

SOLUTION

What was the scope of their involvement?

TCF Team created Facebook ads for our Kickstarter campaign. We supplied them with images, and they created the ads with graphics and text. The team also managed the ad campaigns, including setting up targeting, monitoring performance, and adjusting the ads.

What is the team composition?

We worked with 2–5 teammates from TCF Team.

How did you come to work with TCF Team?

We found them on LinkedIn and chose them because they were a great culture fit, offered good value for the cost, and had company values that aligned with ours.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We worked together from November–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a 4.8 ROAS and 85 new Kickstarter backers, resulting in ~$65,000 in additional revenue through TCF Team.

How did TCF Team perform from a project management standpoint?

They delivered on time and on point. We communicated via email and a messaging app.

What did you find most impressive about them?

They were professional and very experienced.

Are there any areas they could improve?

Their work was perfect.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a company that researches and develops high-end computing accessories.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF Team?

We needed help managing our PR to achieve good conversions throughout the campaign.

SOLUTION

What was the scope of their involvement?

TCF Team managed our PR campaign, including outreach, editorials, and PR publications across the world. The goal was to get at least three top-10 consumer electronics reviewers to review our product.

What is the team composition?

We worked with 2–5 teammates from TCF Team.

How did you come to work with TCF Team?

They were referred to us. We chose them because they had high ratings, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We worked together from October–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a 10% increase in our overall sales. Many large media outlets also reported on us.

How did TCF Team perform from a project management standpoint?

They delivered on time. We communicated through in-person meetings, virtual meetings, and emails.

What did you find most impressive about them?

They had great communication and a wide range of outreach across the world.

Are there any areas they could improve?

I wish we could have secured more top-10 US media.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a company that makes dog toys.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF Team?

We needed help validating our concept, funding the initial manufacturing run, and establishing our brand presence.

SOLUTION

What was the scope of their involvement?

TCF Team was instrumental in bringing our Kickstarter campaign to life. They managed every aspect of the project, from creating and optimizing the Kickstarter product page to developing many visual and media assets, including photos and videos. They also handled marketing across social media, email, and influencer channels, ensuring the campaign reached the right audience. Beyond execution, they provided guidance and consultation on anything and everything that came up throughout the process.

What is the team composition?

We worked with 8–10 teammates from TCF Team.

How did you come to work with TCF Team?

We found them through an online search. We chose them over other options because they had very successful prior campaigns in the dog space. I spoke to those owners, and they both raved about their experience with TCF Team. Additionally, they had high ratings, and their pricing fit our budget.

What is the status of this engagement?

We worked together from September–October 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TCF Team's work resulted in a high ROAS, many backers, a lot of money raised, and a high ROI. We also received many positive comments on our Facebook ads, Kickstarter page, and Instagram ads.

How did TCF Team perform from a project management standpoint?

They were extremely organized, diligent, communicative, and timely. We primarily communicated via email and messaging apps.

What did you find most impressive about them?

We were impressed by their passion, openness, transparency, and results.

Are there any areas they could improve?

They could have been more flexible in how the marketing budget was distributed. Ultimately, I wish I could have used some of the marketing budget to help make samples for the influencers. 

BACKGROUND

Please describe your company and position.

I am the CEO of SUNEU LLC

Describe what your company does in a single sentence.

We harness our profound solar technology and energy storage expertise to provide innovative, efficient, and sustainable solutions tailored to everyday applications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TCF Team to accomplish?

• Secure press coverage to build awareness and social proof for our Kickstarter launch (press pitching & follow-ups).
• Build a qualified pre-launch audience and email list via Facebook/Instagram lead ads to warm up the Kickstarter campaign.
• Run and optimize Meta (FB/IG) ads during the live campaign to drive pledges, maximize ROAS, and scale winning ad sets.

SOLUTION

How did you find TCF Team?

Online Search

Why did you select TCF Team over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Hands-on consulting & training

How many teammates from TCF Team were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged TCF to support our Kickstarter campaign end-to-end through two workstreams: (1) press pitching to build awareness and social proof, and (2) Meta (Facebook/Instagram) advertising for pre-launch lead generation and in-campaign conversions. 
The scope included asset review, media list building, tracking press hits, ad setup using pixel/UTM tracking, creative iteration and A/B testing, daily budget management, and optimization during the live campaign. TCF also coordinated weekly check-ins, shared dashboards, and provided recommendations for landing pages and updates.

Key deliverables: media list and outreach log; press mentions/links; pre-launch lead list; ad account structure and campaign setup; creative variants; daily/weekly spend & performance reports; end-of-campaign wrap report with ROAS/learning.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Pre-launch growth: TCF’s lead-gen brought our landing-page subscribers to a launch-ready list size in a short window, giving us confidence to start the KS campaign on schedule.
• Launch momentum: With their day-1/day-2 ad push, we hit our minimum funding goal within 24 hours and kept strong early-stage momentum.
• Press pitching: The team secured multiple media mentions/features and maintained a steady cadence of outreach with timely updates, sustaining visibility throughout the campaign.
• Advertising execution: Campaigns were set up, tested, and optimized (audiences, creatives, budget pacing), providing consistent traffic and conversions to support the live KS push.
• Communication & reporting: Clear weekly check-ins, dashboards, and fast responses helped us make quick decisions.
• Value for cost: Overall, the deliverables and results represented good value for our budget and contributed meaningfully to the campaign outcome.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TCF’s project management was professional, structured, and highly responsive. We ran a clear weekly cadence with timelines, deliverables, and milestone check-ins. They delivered ad creatives, audience tests, and press outreach on time and provided actionable guidance for our landing page.

Communication was excellent. Via online meeting and real-time messaging, they responded quickly and kept us updated on performance, optimizations, and next steps. When challenges arose (budget pacing, audience results, press timing), they proactively proposed solutions.

The ads team iterated rapidly with A/B tests, while the press team maintained consistent outreach and reporting. Local-language support and smooth cross-timezone coordination also helped.

Overall, they managed the project with strong transparency, reliability, and adaptability—enabling us to stay on track and launch successfully.

What was your primary form of communication with TCF Team?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about the TCF Team was their substantial value-for-cost and flexible service structure. They don’t force a one-size-fits-all package — instead, they thoughtfully tailor their support to each project’s actual needs, which made us feel truly supported as a startup.

Their team shows excellent initiative and momentum. Once priorities were aligned, they moved quickly into execution without needing hand-holding, while still keeping us in the loop at every stage.

We also appreciated how well-organized their advertising rhythm was and how efficiently their cross-functional team collaborated (ads + press + account management). The responsiveness, clarity, and overall professionalism made the collaboration smooth and productive.

Overall, they provide a uniquely efficient and startup-friendly marketing service that balances results, cost, and flexibility.

Are there any areas for improvement or something TCF Team could have done differently?

Overall, we are very satisfied with the collaboration. At this moment, we don’t see any specific areas that need improvement. If anything comes up in future projects, we’ll be happy to share — but for now, everything has been great!

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of ICOSA, a coffee products company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TCF Team?

We needed help with an ad campaign for crowdfunding.

SOLUTION

What was the scope of their involvement?

TCF Team provided Meta and Google Ads campaign services. Their work included the full setup and management of the ads.

What is the team composition?

We worked with two teammates from TCF Team.

How did you come to work with TCF Team?

We were already working with TCF Team.

How much have you invested with them?

We don’t have the exact amount.

What is the status of this engagement?

We worked together from September 2024–January 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TCF Team ran ads that met our ROAS (return on ad spend) goals.

How did TCF Team perform from a project management standpoint?

TCF Team’s project management was good; they delivered on time.

What did you find most impressive about them?

TCF Team put care into the ads’ creative aspects. Additionally, they were good at communicating throughout the project.

Are there any areas they could improve?

No, there weren’t any.