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Shopify Plus Partners & eCommerce Experts

Superco is a Shopify Platinum Partner agency specialising in customer experience for high growth start ups,  mid-market and enterprise brands. 

We design, build and grow stores that convert, retain and scale. Our work spans three pillars. 

  • Min project size
    $25,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    10 - 49
  • Locations
    London, England
  • Year founded
    Founded 2019
  • Languages

Overview by:

Reviewer avatar
Thomas Mucklow-Norell
Founder and Head of Commercial, About the Team

1 Language that we service

  • English

2 Locations

  • London , England
  • New York , NY

Select Focus Area
E-commerce Systems
Frameworks and CMS
User Experience Focus
Industries
eCommerce
100%
Clients
Midmarket ($10M - $1B)
50%
Small Business (<$10M)
40%
Enterprise (>$1B)
10%

Pricing Snapshot

Min. project size $25,000+
Avg. hourly rate $100 - $149 /hr
Rating for cost 4.9 /5

What Clients Have Said

Superco offers competitive pricing and good value for cost, fitting various budgets. Clients report positive experiences with project management, timely deliveries, and effective communication. Specific project costs and client sizes vary, but overall feedback highlights affordability and quality service.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 49 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

Superco Review Insights

Overall Review Rating

4.9
  • Quality 4.9
  • Schedule 4.8
  • Cost 4.9
  • Willing to Refer 4.9

Top Mentions

Review Highlights

  • High Value for Cost

    Clients frequently mention that Superco offers good value for cost, providing high-quality services that align with client budgets. Their pricing is considered competitive and reasonable.

  • Professional and Reliable Team

    The professionalism and reliability of the Superco team are consistently highlighted. Clients appreciate their dedication, attention to detail, and ability to deliver on promises.

  • Innovative Problem Solving

    Superco is recognized for their innovative problem-solving skills, often going beyond the scope to deliver optimal solutions. Their ability to tackle complex challenges is highly valued by clients.

  • Challenges with Initial Communication

    Some clients noted challenges with initial communication and scoping, suggesting a need for clearer upfront communication and expectation setting at the start of projects.

  • High Client Satisfaction and Recommendations

    Overall, clients express high satisfaction with Superco's services and are likely to recommend them to others, citing their professionalism, quality of work, and positive impact on business outcomes.

  • Responsive to Client Needs

    Superco is noted for their responsiveness to client needs, adapting to changing requirements and providing tailored solutions. Their flexibility and willingness to accommodate client requests are appreciated.

Superco Reviews

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Services
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Development Services for Food Gift Shop

  • Custom Software Development
  • $10,000 to $49,999
  • Apr. - Aug. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They are both very reliable and accommodating."

Jul 27, 2021
Director, Thackray Brown
Tori Williams
Verified
  • Other industries
  • Stamford, England
  • 1-10 Employees
  • Online Review
  • Verified

SuperCo provides development services for a food gift shop. The team needs to build a Shopify website and customized app that allows end-users to create a hamper.

Website Development for Nonprofit E-Commerce Platform

  • E-Commerce Development
  • Less than $10,000
  • May 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Superco did a fantastic job of researching these issues and presenting us with viable options."

Jul 26, 2021
Fractional CMO & CTO, Middleburg Marketplace
Sally Ashburn
  • Other industries
  • Middleburg, Virginia
  • 1-10 Employees
  • Online Review

A nonprofit e-commerce platform wanted to migrate their platform to Shopify and needed a reliable partner to help them through the process. They chose SuperCo to be that partner and provide their expertise.

E-Commerce Dev for Meat Farm

  • E-Commerce Development
  • Less than $10,000
  • Oct. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"There were incredibly attentive to our needs and were able to educate us about e-commerce."

Jul 26, 2021
Operations Manager, Lyons Hill Farm
Max Evans
Verified
  • Retail
  • Dorchester, England
  • 1-10 Employees
  • Online Review
  • Verified

SuperCo provides e-commerce development services for a meat farm. The goal is to allow consumers to buy products from them.

Web Development & Design for Food & Beverage Company

  • Web Design Web Development
  • $10,000 to $49,999
  • May - Aug. 2025
5.0
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
4.5

"We felt like they were part of the team!"

Sep 4, 2025
Brand Director, Food & Beverage Company
Anonymous
Verified
  • Food & Beverage
  • London, England
  • 11-50 Employees
  • Online Review
  • Verified

Superco revamped a website for a food and beverage company. The team refreshed the site and optimized it to be more functional and easier to navigate.

E-Commerce Web Design for Home Automation Company

  • E-Commerce Development UX/UI Design Web Design
  • Confidential
  • June 2024 - Feb. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0

"They were very easy to work with and remained very flexible to our changing business needs."

May 18, 2025
VP of IT Strategy & Planning, Home Automation Company
Anonymous
Verified
  • Other industries
  • Dallas, Texas
  • 1,001-5,000 Employees
  • Online Review
  • Verified

Superco provided UX/UI design services for a home automation company. The team was tasked with developing the UI design of a custom e-commerce website. They used Figma to create the designs.

E-Commerce Web Migration & Design for Pipework Distributor

  • E-Commerce Development Web Design Web Development
  • Website Migration
  • Less than $10,000
  • Mar. - Aug. 2024
5.0
Quality
5.0
Schedule
4.0
Cost
4.0
Willing to Refer
5.0

"The development was fluid."

May 6, 2025
E-Commerce Manager, Pipekit Ltd
Jamie Pugh
Verified
  • Retail
  • Shrewsbury, England
  • 11-50 Employees
  • Online Review
  • Verified

Superco migrated a pipework distributor's e-commerce site from Magento to Shopify Plus. The team was also responsible for setting up Shopify apps and providing support to deliver an updated B2B experience.

Website Redesign & Development for Mushroom Farm

  • E-Commerce Development Web Design Web Development
  • Shopify
  • $10,000 to $49,999
  • Jan. 2024 - Jan. 2025
4.5
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
4.5

"It was pretty good."

May 2, 2025
Farmer, Bristol Fungarium
Tom Baxter
Verified
  • Other industries
  • Bristol, England
  • 11-50 Employees
  • Online Review
  • Verified

Superco provided web development services for a mushroom farm. The team redesigned the client's website and integrated it with a subscription app.

eCommerce Development & Migration for Tile Distributor

  • E-Commerce Development
  • Shopify
  • $50,000 to $199,999
  • June - Dec. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They really took the time to understand the complexities of the business."

Apr 23, 2025
Head of Marketing & Ecommerce, Tileflair
Abby Carter
Verified
  • Retail
  • United Kingdom
  • 51-200 Employees
  • Online Review
  • Verified

Superco was hired by a tile distributor to migrate their website from Craft CMS to Shopify. The team also integrated the Kerridge API into the client's Shopify site.

E-Commerce Web Design & Migration for Health Supplements Co

  • E-Commerce Development Web Design Web Development
  • Shopify
    +2
  • $10,000 to $49,999
  • June - Aug. 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"Their communication flow and organization of processes were most impressive."

Jan 15, 2025
Head of E-Commerce, fourfive
Millie Fowlkes
Verified
  • Other industries
  • London, England
  • 1-10 Employees
  • Online Review
  • Verified

Superco provided website migration and redesign services for a health supplements company. The team migrated the client's site from WooCommerce to Shopify and integrated Klaviyo and Recharge.

Showing 31-40 of 57 Reviews

Our Story

Superco are a London-based Shopify Platinum Partner specialised in delivering exceptional customer experiences.

Our expert team blends UX/UI Design, Development, Customer Experience strategy, Growth/Pptimisation and SEO/GEO. 

We’ve led migrations, headless and native builds and brand/site transformations for clients like Allbirds, Ursa Major and Tileflair, driving improved lifetime value and scalable digital experiences.

Meet the Team

Thomas Mucklow-Norell

Thomas Mucklow-NorellFounder and Head of Commercial,

Tom has deep ecommerce experience in UK & US over the last 12 years and oversees all new clients.

Rachel Kirchem

Rachel KirchemHead of Marketing & Partnerships

Rachel oversees our relationships with tech partners like Shopify, Recharge, Klaviyo and many others

Juliet Cartwright

Juliet CartwrightClient Growth Manager

Juliet is first port of call for all new clients and is an experiences PM and solutioneer for Shopify. She will be able to guide you on your journey to work with us.

What Sets Us Apart

Expert-led, not process-led.

We don't hand you off to juniors after the pitch. The people who scope your project are the people who deliver it.

One team across the whole journey.

Design, build and growth under one roof. A single point of contact across all work stages. NO gaps in accountability, no briefing from scratch every time.

We only work on Shopify

Deep specialism beats broad generalism. We know the platform inside out, and it shows in the work.

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

Learn More
Verified Client Reviews
53
Overall Review Rating
4.9
Source
Clutch
Last Updated
March 2, 2026

Business Entity

Business Entity Name SuperCo Holdings Ltd
Source Companies House
Jurisdiction of Formation United Kingdom
Date of Formation March 2, 2021
Status Active
Last Updated April 2, 2023
ID 13239372

Credit Report Results

International Credit Risk Assessment Very Low Risk
Source Creditsafe
Last Updated January 1, 2022
Learn More About The Clutch Verification Process

Locations (2)

7 Hatchers Mews LondonEngland SE1 3GS

10 - 15

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