Superco

BACKGROUND

Please describe your company and your position there.

I'm the Creative Director and a Partner at The Mix, a Global Market Research agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We had an idea for research innovation in testing products on masse but in a contextually appropriate way. We wanted to build a custom e-commerce platform that connects with our panel to allow us to track their individual journeys through the store and then follow up with conditional-based logic question based on their purchase decisions.

SOLUTION

How did you select this vendor and what were the deciding factors?

This is a pretty new-to-world research solution and therefore required a team with some vision and strong technical knowledge to help realise it. Having met with a handful of agencies and teams with differing backgrounds, we decided that SuperCo seemed a great fit for what we're after - an agency to partner with who understood the scope, and interrogated the brief and component parts required.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We needed a platform built on Shopify, but customised to reappropriate and remove some of the core features of the platform (ie. no payment gateways and user checkouts). The platform needed to work in multiple languages simultaneously, displaying different products per market, and different storefront variations so we could split test adverts and product priming. We also crucially needed to track each individual journey through the site, so the team also built a private shopify app, utilising webhooks and an AWS database to store all page interactions. Following the kick off call, the team built wireframes and user journey flows, then built and tested the private app, before moving onto the various iterations of the storefront. There was a timeline of 6 weeks to build and deliver this, from kick-off to the first go-live date.

How many people from the vendor's team worked with you, and what were their positions?

We worked with 5-6 of the SuperCo team, with the lead developer Tom being our main point of contact.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As this is a new-to-world research platform and methodology we don't yet have measurable outcomes, however it's a platform that the team have worked incredibly hard on, works fantastically, and we're really excited about the future possibilities that it will unlock for our agencies clients.

Describe their project management style, including communication tools and timeliness.

We had regular catch-ups along the way, with almost daily zoom calls, emails and whatsapp messages as we were approaching the launch and refining the functionality and store products

What did you find most impressive or unique about this company?

Clearly very experienced with Shopify. More than anything, it's been the agility and enthusiasm of SuperCo that has been impressive. It's never easy taking on an "in to the fog" type project, but Tom and the team have shown extraordinary energy and willingness to pivot when challenges have arisen along the way (and there have been a few!)

Are there any areas for improvement or something they could have done differently?

Nothing to note really, the communication style is informal but that personally suits me, and really helps us work as a wider project team and as agency partners right off the bat.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a sales, marketing and distribution company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We were looking for a go to resource that could provide assistance with overflow products, primarily related to site design and development. We needed a company that was highly detail oriented, efficient and smart that could seamlessly serve as an extension of our team.

SOLUTION

How did you select this vendor and what were the deciding factors?

We vetted online companies and word of mouth referrals. We tested out SuperCo on another project and were pleased with their responsiveness and quick turnaround to get the job done.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We sent them the scope of work, they agreed and started development. There's communication daily to push projects along.

How many people from the vendor's team worked with you, and what were their positions?

We have two main contacts and a handful of others are copied on emails for added support.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project is wrapping up now, but overall, we've been very please with their communication and ability to get the job done quickly.

Describe their project management style, including communication tools and timeliness.

There are daily emails, our preferred method of communication.

What did you find most impressive or unique about this company?

The project was headed down the wrong path initially, but a quick call cleared things up and they corrected course. They are quick and flexible and want to do a good job. They deliver.

Are there any areas for improvement or something they could have done differently?

No complaints.

BACKGROUND

Please describe your company and your position there.

Anatomy is an award-winning brand and design agency helping you answer the big questions. From FTSE 50 companies to start ups, we work with ambitious organisations of all shapes and sizes. I am Creative Partner and co-founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We had previously hired another web agency to create a Shopify subscription website based on our designs. The previous agency failed to deliver. We hired SuperCo to pick up where they left off. We started seeing results immediately. SuperCo delivered the site with ease.

SOLUTION

How did you select this vendor and what were the deciding factors?

Tom and I reconnected and based on an initial conversation it seemed obvious that SuperCo were the best solution.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off meeting to discuss what the previous agency had promised and could not deliver. SuperCo started by doing a detailed audit of the work previously carried out and were quick to see where the faults were and correct them. We gave the team a detailed scope list which they went through efficiently to deliver the project on time.

How many people from the vendor's team worked with you, and what were their positions?

Our main point of contact where kicking off the project was Tom, co-founder. Once the project was underway we spoke to Emil who was the one working on the development. We felt at all times that we could get a quick and detailed response.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From our side, the project was delivered on time and in budget. This could have been a bad outcome for us as a previous agency had failed us before. Tom and his team were quick to jump on the project and save us from having an unhappy client with a site that didn't work. The outcome for the client is that she's seen a a large increase subscribes and engagement. More than she was expecting. The general feedback from her customers is very positive.

Describe their project management style, including communication tools and timeliness.

Efficient, personal and professional. We started most of our comms using email. SuperCo use the online portal where you can see open jobs, billings and project history. Very easy to navigate.

What did you find most impressive or unique about this company?

SuperCo were impressive from the start. Their in-depth Shopify knowledge was very reassuring. The efficiency of which they picked up the pieces and solved the issues caused from the last agency was incredible.

Are there any areas for improvement or something they could have done differently?

From start to finish we've been impressed with SuperCo and we'll be looking to use them again with our next web build. No areas for improvement at this stage.

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder of BrainVault, a sports science company working with NFL, college, high school and youth athletes in the area of safety, specifically as it relates to protecting athletes from concussion.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We needed to revamp our website and improve our e-commerce piece with an emphasis on visitors taking action. We needed to maximize the SEO components and make it easier for our potential customers to engage and make buying decisions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had been looking around when I watched a webinar with the owner of a successful e-commerce brand. I reached out and asked him how he developed his website for the brand and he informed me his other company was a website design firm. We struck up a conversation and we ended up engaging SuperCo after speaking with several other firms.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial meeting and expressed some of the components from our current site we liked and wanted to keep and discussed how they might design and build around those components and how they could accomplish our other goals. They were on-time with all the deliverables and exceeded our expectations with the work product delivered. We are pretty green in this space so we needed a trustworthy source who could walk us through some of the more intricate parts of our product. We were also moving to the Shopify platform and we had no experience with Shopify. They made the transition manageable.

How many people from the vendor's team worked with you, and what were their positions?

We had direct interaction with four or five of their team members. All were sharp, reliable, punctual and gifted at what they do. We worked with two of the Founders, a project manager and a developer/tech guy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were changing our platform and we ran out of product while in the development of our site which should have caused more problems but it didn't thanks to SuperCo's expertise. We have done some testing of our new site as far as the look and maneuverability of our site and the aesthetics and the feedback has been outstanding.

Describe their project management style, including communication tools and timeliness.

They are laid back guys with confidence that comes from expertise. They communicated well, primarily via phone, email and Zoom. They made great suggestions but were never heavy handed. We got what we wanted, not what they thought we should have.

What did you find most impressive or unique about this company?

They produced a site that will help us be successful and they had the creative ability to utilize what we wanted to keep and fold it into their vision for the site. They understood how to to make our site more inviting to the visitor and presented our highly technical and scientific material and presented it in the best way possible.

Are there any areas for improvement or something they could have done differently?

Not live in London as that created a small window with which to meet and have calls. I would have appreciated it if they had had the ability to get some of the photos done vs us having to arrange for them.

BACKGROUND

Introduce your business and what you do there?

I’m the digital sales director for Lougher Contemporary. We’re an online art gallery, buying and selling editions of some of the world’s most prominent artists.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SuperCo?

We needed to develop a new Shopify site.

SOLUTION

What was the scope of their involvement?

First, we explained what we wanted. SuperCo showed us competitor’s sites and different options, and they made changes based on our feedback and created a new Shopify site for us.

The site has an inquire button with custom forms for clients, and we can respond via email. There’s an about page, testimonials page, and visually strong product pages.

What is the team composition?

We worked with 2–3 people.

How did you come to work with SuperCo?

They responded to our online post along with a few developers. SuperCo impressed us with the preparation and enthusiasm in their proposal. Additionally, their prices were reasonable.

How much have you invested with them?

We spent €2,500 (approximately $3,000 USD).

What is the status of this engagement?

We worked together from July–September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were pleased with their consistency and ability to handle add-ons without pushing our deadline. On the other hand, while it’s too early for metrics, we’ve had excellent external brand support and marketing support feedback.

How did SuperCo perform from a project management standpoint?

They did a great job. They responded to feedback, were transparent throughout the process, and kept us updated on progress. SuperCo met our deadlines, and they were responsive and available, even on weekends.

We communicated via email and used Google Slides and screenshots.

What did you find most impressive about them?

They provided high-level services and were incredibly transparent.

Are there any areas they could improve?

No, I don’t have anything to say.

Do you have any advice for potential customers?

Be clear about your needs and expectations. They can achieve them at a very high standard.

BACKGROUND

Please describe your company and your position there.

I run a branding and design studio - Newfor.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

Our client - FUEL10K needed a refreshed Shopify website which was intuitive, on brand and increased traffic and sales. We partnered with Superco to make this happen.

SOLUTION

How did you select this vendor and what were the deciding factors?

Unfortunately we had bad luck with 3 previous developers who could not deliver this project then Superco came to the rescue and overdelivered at every step. A welcome saviour.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We started with the project brief and kick off, discussed the goals and objectives. From there, Newfor delivered the designs and Superco represented the designs to every pixel. Superco were efficient and creative at every step of the journey.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two people, Tom & Tom. Both founders of Superco.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching the new site, we saw a 45% increase in traffic, and the sales increased month over month thanks to the development by Superco. Our client loves the functionality of the site and the ease of flow through each page.

Describe their project management style, including communication tools and timeliness.

Superco are highly proficient, incredibly collaborative and attentive to feedback and decision making.

What did you find most impressive or unique about this company?

Superco was incredibly professional and offered a service that had an immediate impact on our project. They were clear and confident every step of the way.

Are there any areas for improvement or something they could have done differently?

n/a

BACKGROUND

Please describe your company and your position there.

Rose Wine Limited is an online provider of rosé wine to the UK consumers. We're an e-commerce store selling a selection of great wines from England and France.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

Our website was very outdated and we were advised to move over to Shopify. Our goal was to seamlessly transition to a new e-commerce platform.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used Clutch and SuperCo was listed. After speaking to three or four other vendors we selected SuperCo as we felt they could provide the biggest impact.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss the project in detail and then regular catch-ups with the development and design teams up until completion.

How many people from the vendor's team worked with you, and what were their positions?

We mainly spoke to both Tom's and Pablo for day to day activities.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen a great response to the new website and the ordering experience is slick. We saw a slight drop in Google Rankings when switching over which was slightly disappointing but are working to bring things back up to the levels seen before the switch.

Describe their project management style, including communication tools and timeliness.

Excellent all round on this front. Couldn't fault it.

What did you find most impressive or unique about this company?

They were quick, responsive, and very professional. And from a design and build point of view, I couldn't fault them.

Are there any areas for improvement or something they could have done differently?

It would have been great for us to understand the impact on rankings as most of our customers won't look past page one on google when searching for Rose wine.

BACKGROUND

Please describe your company and your position there.

I am the E-Commerce and Operations Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo?

I hired SuperCo to carry out several small and big front-end and back-end web developments onto our website.

SOLUTION

How did you select this vendor?

It came through my personal network.

Describe the project in detail and walk through the stages of the project.

• We sent a list of web development tasks via email.
• They set up a call with us to run through each task and make sure they had understood everything clearly. After, they came back to us with a quote for each task.
• We reviewed and communicated which tasks we wanted to focus on.
• They kept us updated via email on the status of each task and asked any follow-up questions as they were moving along.
• At the end of the project, they shared a clear breakdown of the time effectively needed to complete each task and explained any discrepancy vs the original quote before charging us.

How many resources from the vendor's team worked with you, and what were their positions?

• Tom & Tom - founders
• Patti & Pablo - account management and development team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to roll out the new web developments right away without any hiccups.

How effective was the workflow between your team and theirs?

The workflow was very effective. SuperCo was very responsive and efficient via email, and we also used SuperCo's proprietary platform to approve any task / charge. They are available to hop on a call at any time if needed.

What did you find most impressive or unique about this company?

Response and execution time and detail and accuracy of work.

Are there any areas for improvement or something they could have done differently?

Sometimes, they are unable to provide a quote because the task requires scoping. While I understand that it isn't always possible to give an exact quote, it would be great to always be given a more clear idea of how long something will take to be scoped out / completed.

BACKGROUND

Please describe your company and your position there.

I am the founder of Thackray Brown which sells bespoke British hampers showcasing premium fare from artisanal producers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

I needed a website designed and built that would allow the customer to build a hamper based on the collections of their choice. Since collections and not individual SKU's were going through the checkout I required a customised app to manage the inventory.

SOLUTION

How did you select this vendor and what were the deciding factors?

Aside from their portfolio it was their can-do attitude regarding my project and professionalism in the inital consultation and that were the deciding factors.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Shopify, customised app.

How many people from the vendor's team worked with you, and what were their positions?

Chief Revenue Officer/Director, Cheif Operations Officer/Director, Graphic Designer, Digital Product Manager, Store Management Team Lead

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Delivered the brief ahead of schedule.

Describe their project management style, including communication tools and timeliness.

Exceptionally timely and efficient. They are excellent communicators, and a friendly, approachable team across the board - a please to deal with. We used a mixture of Slack, zoom calls and email.

What did you find most impressive or unique about this company?

Their impeccable customer service. They are both very reliable and accommodating - bending over backwards to meet requirments, nothing is too much of an ask for them.

Are there any areas for improvement or something they could have done differently?

Clarified the structure and costs of Shopify and Amazon Webservices earlier on in our discussions so they could be built into the financial plan.

BACKGROUND

Please describe your company and your position there.

I'm the fractional CMO and CTO for Middleburg Marketplace. We are a non-profit organization whose goal is to create an ecommerce platform 100% of whose profits benefit local charities in and around Middleburg, VA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

Our website was created a year ago and was riddled with issues. We decided to move to the Shopify platform where we knew that many of the applications we needed were built in. While looking for expertise in multi-vendor e-commerce web development we found Superco, who is a certified Shopify expert.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for web developers with experience in e-commerce marketing on the Shopify platform. After interviewing several firms with expertise in building and supporting Shopify based sites we chose Superco.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After an initial kickoff meeting and several meetings to review our existing website, Superco went to work. They presented us with multiple options for wire frames, color palette and navigation tools. Superco made this super easy for us by providing loom videos, interactive chat options and regular Zoom meetings to review options and move the project forward.

How many people from the vendor's team worked with you, and what were their positions?

Initially we worked with Superco's two managing partners. As the project moved forward other team members were introduced into the mix until we had a full team of about six members.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Still in pre-launch mode.

Describe their project management style, including communication tools and timeliness.

We have had regular meetings, updates and interactions with Superco utilizing Slack, email and Zoom meetings depending on the task at hand and the most efficient method of communication.

What did you find most impressive or unique about this company?

Our non-profit requires the ability to house fifty plus vendors who drop-ship their products all over the US. A percentage of sales is retained for charitable purposes. The research and development work to bring this together behind the scenes is complex and challenging.

Superco did a fantastic job of researching these issues and presenting us with viable options. They have also done a fantastic job of integrating an app called Multi-Vendor Marketplace and tailoring it to our specific needs.

Are there any areas for improvement or something they could have done differently?

We are very happy with Superco and plan on retaining them as we go forward for continued support.