Superco

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Little Saints

Describe what your company does in a single sentence.

We create non-alcoholic cocktails and spirits using plants and mushrooms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Optimize our email funnel

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

As our brand, goals and top funnel initiatives have evolved, we tasked Superco with the following:

1. identifying and ranking our biggest revenue-driving opportunities (rooted in customer behavior and segmentation)
2. executing the creative and implementation of those email nurtures/flows
3. creating an email design system for self-management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Two primary KPIs:

1. Revenue: our email nurtures that replaced outdated emails have all grown between 50-150% in the first few weeks
2. Time: our new email design system has made self-management (without harming deliverability etc.) incredibly easy.

We formerly did image-based emails (in Canva). There was a lot of back-and-forth between Canva and Klaviyo and deliverability was always impacted due to text to image ratios.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sophie was our primary POC for this scope of work. She was incredibly organized, moved the creative process along in a smart and efficient way and had flows QA'd and set live on time. I was incredibly impressed with Sophie's ability to manage so many deliverables with her team in a relatively short period of time.

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've been working with Superco for awhile (on mostly web-related projects), so what we've always appreciated about them extended to this scope of work: they're organized, relatively quick and very human (they're all cool people we actually enjoy working with).

Are there any areas for improvement or something Superco could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the CEO of EFG

Describe what your company does in a single sentence.

EFG distributes truly sustainable brands to Korean customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Build Allbirds Korea website

SOLUTION

How did you find Superco?

Online Search

Why did you select Superco over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Superco were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our objective was to build a website that looked like Allbirds' existing website but a much better-looking website. Also, we couldn't use all the services that Allbirds uses, so we needed to build a website management tool on Shopify rather than using multiple different apps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website performance, such as loading times and fully functional websites. 
• Integrate all the existing data seamlessly and flawlessly. 
• Display the same look and feel as the existing website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered on time. Even though they overspent their budget, they tried to finish their job perfectly and responsibly. Their work ethic was incredible, and we felt like Superco was our team.

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Work ethic. High-skilled engineers, designers, and project managing skills. They will do their job no matter what project they are responsible for on time.

Are there any areas for improvement or something Superco could have done differently?

Communication at the beginning wasn't very efficient, but we gave our feedback, and they immediately adopted the new way of working. So, all good.

BACKGROUND

Please describe your company and position.

I am a department head at a pharmaceuticals company

Describe what your company does in a single sentence.

We help veterinary professionals and those who look after animals all around the world to achieve the highest possible standards of health and wellbeing for the animals in their care. We research, develop, manufacture and supply vaccines, pharmaceutical medicines and other animal health products, together with the equipment, training, technical support and specialised services to ensure their optimal use. 

Our business is organised around four areas: poultry, swine, ruminants and companion animals. Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Rollout Shopify on a multibrand & multicountry scope

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Superco were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Superco was hired to rollout 4 brands on 5 EMEA countries with Shopify. They provided business consulting, delivered a complete design system for all brands and developped and deployed the Ecommerce websites.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Roadmap well executed overall. 
• Ecommerce Websites delivered. 
• Respect of deadlines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were delivered on time. Very good agile relationship and flexibility of the vendor.

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Superco has been able to mobilize several resources in a short period of time et over some extra hours and days to match some last minute changes of requirements in order to deliver the project on time.

Are there any areas for improvement or something Superco could have done differently?

Design & Documentation processes could be slightly enhanced.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of a company we craft ancestral Tunisian food products that make your life tastier.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We had gone through a rebrand so we wanted a team that would be able to take our rebranding and design assets and build a beautiful custom themed website that matched our new brand. We additionally wanted to improve the user experience of our site and be very focused on conversion.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected this vendor because of other work I had seen them do

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

SuperCo designed our site in Figma and after a few iterations, they went ahead and created the custom build in Shopify. Then we focused on content and photography (for which they gave a great recommendation) and then we went live.

How many people from the vendor's team worked with you, and what were their positions?

one of owners of SuperCo along with a couple of designers and a shopify expert

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

we just launched so we don't have much data to share

Describe their project management style, including communication tools and timeliness.

Daily reporting through email with a link to see the progress using a shopify preview build

What did you find most impressive or unique about this company?

They were extremely professional and just executed so smoothly on everything. The design portion was nailed right from the beginning which made the rest of the project a breeze.

Are there any areas for improvement or something they could have done differently?

can't think of anything.

BACKGROUND

Please describe your company and your position there.

I'm the CEO and co-founder of the brand Modern RItual.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We were redoing our entire website following a rebrand from Get Mr. to Modern Ritual. We wanted to take our new brand guidelines and implement them across digital for key products, about us, press pages, and a few specific new landing pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

We held several rounds of interviews with multiple firms and landed on Superco based on their communication, their prior reviews, and the relationship we'd built over some time.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They first provided a thorough proposal and time estimate. We started with a kickoff meeting, they thoroughly assessed the market, competitors, and our goals for the project. We continued with iterative sprints on the design and brand aesthetic. It was helpful to have a general guideline for where we wanted the site to go and end up, but they were always helpful in providing suggestions on design and aesthetics.

How many people from the vendor's team worked with you, and what were their positions?

2-3 but Liz was my primary point of contact the lead designer and project manager for the effort. I had occasional check-ins with the SuperCo lead team management as needed.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We will be able to speak more to this once it goes live, but for now, we are hearing incredibly positive feedback. We went from a very immature site to something that feels incredibly sophisticated.

Describe their project management style, including communication tools and timeliness.

Primarily used email, zoom meetings and sheets. It was helpful to be comfortable in figma but if we hadn't been that would have been fine too.

What did you find most impressive or unique about this company?

Their ability to follow through and take abstract ideas and make them into concrete deliverables. They were professional and personable, which is needed in stressful projects.

Are there any areas for improvement or something they could have done differently?

The biggest area is that they are a growing company, so as they continue to grow, they need to maintain internal communications to ensure everyone is always on the same page.

BACKGROUND

Please describe your company and your position there.

I work for Funkin Cocktails as the digital marketing manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

Our website was built on a magento platform and with the growth of e-commerce opportunity over lockdown there was exponential growth that the platform was not able to support. As we were growing we decided it was beneficial to move over to Shopify in order to support all desired avenues of the company. We therefore needed a site that was customised to all our individual needs, but also one that was easy to navigate as not everyone in the team had prior digital experience.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for different development agencies and shortlisted 3. The deciding factor was that I had worked with Superco previously on a different project and knew they could deliver on the brief that we set out.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had an initial kick-off meeting to determine what the scope of work for the project was. From there we moved onto designing and building the wireframes for the site. Once this was done the development begun from Superco. Throughout the project the communication has been great, and the team are very receptive to our suggestion, and not afraid to push back in order to strive for the best site performance.

They work very quickly and effectively to deliver the first phase of the project despite some complications and delays from our side. They've advised on tools we should use such as Recharge and various other apps to achieve our goals. We are now cracking on with phase 2 and 3 to come and are excited to continue working together.

How many people from the vendor's team worked with you, and what were their positions?

We worked with quite a lot of the team and everyone has been very professional and highly skilled. We worked with the operations managers and have also been appointed a project manager to make sure we have a continuous strategy going forward. There have also been 2 or 3 main developers we've had access to depending on the task.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

At this point in time we are unable to offer any measurable outcomes as we have not launched the site yet - however I think they will improve significantly.

Describe their project management style, including communication tools and timeliness.

We used several excel spreadsheets to map our timeline and tasks. As for communication, we are using slack to ensure agility between the parties. The team is very easy to communicate with and always respond in a timely fashion to our requests.

What did you find most impressive or unique about this company?

Unlike many larger agencies, Superco are very agile with their ways of working. As a young team, they are able to recommend great and fun strategies, and the whole process has felt very collaborative. I think the speed at which they work is also fantastic and despite some hiccups along the way they have been nothing but professional and have a very hand on approach - a joy to work with.

Are there any areas for improvement or something they could have done differently?

I think the only note I have was to improve the initial kick off and involve all parties from the get go to make sure we're all aligned. This is at no fault of the agencies but as our project has a lot of moving parts, it was easy to get lost in the detail rather than looking at the bigger picture which is to ensure a smooth consumer journey.

BACKGROUND

Please describe your company and your position there.

Saint Rocco's Treats freshly bakes and locally makes, human-grade, meat-based, dog treats. I, alongside my brother, am Co-Founder of the brand and small business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We needed a revamp of our website. We originally built our site on Wix to just get started but we quickly learned that our Wix site would not scale with our growth ambitions. Our goal was to maintain our simple design and easy-to-use layout but create a website that had the backend capabilities we needed as we continue to grow and the front-end design that would properly convey our brand.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected SuperCo through the Shopify Experts network. I'd say the primary deciding factor was the reviews on their site and an industry peers' website that was very well done. In addition, Tom and Pablo were great to communicate with from the start.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had several kick-off meetings to ensure they understood what we expected from the site. Then, the SuperCo team designed an outline of the site and was very open and flexible as I provided feedback on the mocks provided. From there, they implemented the design into a Shopify theme, added our integrations, and the rest is history.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Tom, Pablo, and Emil primarily. I may have worked with others but cannot remember off top of my head. Tom was overseeing the project while Pablo was very hands-on and my go-to guy from start to finish. Emil came in a few times when Pablo was away or if it was a function/task that he was more well versed in.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have received rave reviews from our following about our site. They believe it is a huge improvement and it more accurately reflects the professionalism of our treats and brand.

Describe their project management style, including communication tools and timeliness.

They communicated often from start to finish. They used 3rd party platforms which made it easy for me to review and adjust their work to meet my specificiations.

What did you find most impressive or unique about this company?

The speed at which they delivered their quality work was impressive.

Are there any areas for improvement or something they could have done differently?

I wish the budget would have been more accurate. This may have partly been due to me but as the professionals in this space, It would have been good to know of the many setbacks we may face. This was VERY minor in the grand scheme, I am super pleased.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Demeter Holdings Ltd., a social investment company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SuperCo?

We needed help with website development.

SOLUTION

What was the scope of their involvement?

SuperCo has developed two of our websites; one was done completely from scratch using Shopify. The other was an existing website that needed to be completely revamped using Wordflow.

One of the features included a large photo album and logo design.

What is the team composition?

Three people from their team are working with us.

How did you come to work with SuperCo?

They were referred to us by a friend. We chose SuperCo because they were price-competitive and could sell us the complete solution.

How much have you invested with them?

We've spent £5,000 (approximately $6,600 USD) with them so far.

What is the status of this engagement?

We started working together in September 2021-ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're delighted with the quality of the first website, which is why we used them for the second one, and the feedback on both sites is great. We have potential plans to do a third platform with them because they work quickly and diligently. They also make changes for us whenever we ask them to.

How did SuperCo perform from a project management standpoint?

Project management has been extremely good; they outline the plans and the point person and are very responsive. Their team also delivers on time and budget. We communicate via email, phone calls, Microsoft Teams, and WhatsApp — they always have open lines of communication.

What did you find most impressive about them?

They give a personal touch to everything they do and always try to find a solution.

Are there any areas they could improve?

I don't think there's anything they can improve on — I’m content with what they’ve delivered.

Do you have any advice for potential customers?

The key is having a clear idea of what you want from a website; once you’ve explained that to them, they’ll be able to make a good website pretty quickly for you.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Antithesis Foods, and we produce better-for-you ingredients and build healthy foods brands. We make savory chips, crunchy granola bars, yogurt, and ice cream. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SuperCo?

We had a new brand, and we needed help creating a Shopify website. 

SOLUTION

What was the scope of their involvement?

SuperCo designed and developed our Shopify website. We provided some design assets, but they handled everything. They studied our competitors’ websites and figured out best practices. 

SuperCo created a functional platform that explained our brand. We aimed to look like a serious company and make it easy for consumers to purchase our products. Our site was responsive on mobile, desktop, and tablet platforms. It was integrated with Recharge for subscriptions, Stamped for reviews, and Klaviyo for emails.

The technologies we used to optimize our e-commerce platform were recommended and implemented by SuperCo. They handled everything we needed for the site to function properly in both the front- and backend. Their team also designed some custom art that we could use on our marketing campaigns. 

What is the team composition?

We worked with their founder, a head of design, developers, and project managers. 

How did you come to work with SuperCo?

Someone from the consumer-packed goods community recommended SuperCo to us. Their responsiveness made us decide to work with them.

How much have you invested with them?

We spent around $15,000. 

What is the status of this engagement?

We worked together from October 2021–January 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The site received positive feedback from various stakeholders — it was functional and beautiful, and it met our expectations. SuperCo’s efforts helped us exceed our revenue targets. 

How did SuperCo perform from a project management standpoint?

SuperCo was good at project management; they delivered the site under budget. We communicated through emails and phone calls.

What did you find most impressive about them?

SuperCo had a well-rounded team that provided everything we needed. Their communication skills were excellent, and they worked fast. In addition, they were more affordable than their competitors. 

Are there any areas they could improve?

SuperCo could have been more clear on their timelines. 

Do you have any advice for potential customers?

Have a clear idea of what you want and ensure a well-defined schedule. That said, if you just let SuperCo do your website on their own, it’ll come up fine.

BACKGROUND

Please describe your company and your position there.

Animal Health Company which is developing direct to consumer sales. My role head of digital marketing, enabling company to scale and adapt into new technology

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SuperCo, and what were your goals?

We need to transfer our website from another CMS to Shopify. We wanted to provide the same design and experience as previously to users but including shop function embedded in the site. We want it done quickly and error free.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected SuperCo because of their extensive experience with Shopify. They had experience in Shopify 2.0. They could start straight away and had robust ways to manage the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We explained the project. Identified the pages and end site structure. Superco built designs out and we approved them. Superco then built the pages and we approved them. In a matter of 3-4 meetings the work was complete. We have tested it and it will go live next week.

How many people from the vendor's team worked with you, and what were their positions?

3-6 team members worked on the project. Even though different people involved across Superco it was consistent communication and repetition was not needed.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our aim was to have the Shopify version of the website by mid-January and we have achieved that. Website launches next week, but we anticipate improved conversion in the shop.

Describe their project management style, including communication tools and timeliness.

Various software was used to support the project planning, design. But the tool we found the best and most interesting was Bubble which enabled fast and easy commenting on the website.

What did you find most impressive or unique about this company?

We appreciated their simple, straightforward workflow and consistent communication. No repetition needed. Did what they said they could do in the planned timing.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of