E-Commerce Development for Fishing Supplies Retailer
- E-Commerce Development
- Confidential
- Mar. - Nov. 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"What stood out most about scandiweb was their level of preparation and technical depth."
- Retail
- Fort Lauderdale, Florida
- 1,001-5,000 Employees
- Online Review
- Verified
scandiweb migrated a boating and fishing supplies retailer's e-commerce platform from Magento 2 to Shopify Plus. They also integrated the client's ERP and warehouse management systems.
scandiweb successfully completed the migration with minimal disruption to the client's operations. The client's site performance improved, and they experienced increased organic search visibility. scandiweb's team was responsive, technically skilled, and proactive in addressing issues and concerns.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Chief Information Officer of West Marine
Describe what your company does in a single sentence.
Since first opening our doors in 1968, West Marine crew members continue to serve boaters and provide helpful advice on the gear and gadgets customers need to be safe and have fun. With 240 stores located in 38 states and Puerto Rico and a thriving eCommerce website (www.westmarine.com) serving retail and professional customers, West Marine is recognized as the premier multi-channel retailer of boating and fishing supplies.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire scandiweb to accomplish?
- Migrate our Magento 2 platform to Shopify Plus without disrupting operations or customer experience.
- Preserve SEO rankings, customer data, order history, and complex product configurations during the migration.
- Improve platform performance, reduce maintenance overhead, and build a scalable infrastructure for ongoing growth and international expansion.
SOLUTION
How did you find scandiweb?
Clutch Site
Why did you select scandiweb over others?
- High ratings
- Good value for cost
- Company values aligned
- Strong enterprise Shopify Plus migration experience and detailed technical migration planning
How many teammates from scandiweb were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
scandiweb managed our end-to-end migration from Magento 2 to Shopify Plus, including platform strategy, data migration, custom development, systems integration, SEO preservation, and post-launch optimization. The primary objective was to modernize our eCommerce infrastructure while minimizing operational disruption and improving long-term scalability.
The engagement began with a comprehensive audit of our Magento environment. Their team documented all custom functionality, workflows, integrations, and dependencies before creating a phased migration roadmap. They handled the migration of more than 8,000 SKUs, customer accounts, order history, and product data, including several complex product structures that required custom migration scripts instead of standard import tools.
scandiweb also rebuilt our ERP and warehouse management integrations to align with Shopify Plus architecture and implemented middleware solutions to improve reliability and reduce maintenance overhead. On the SEO side, they completed full redirect mapping, migrated metadata, and rebuilt structured data to help preserve organic search performance during the transition.
Additional deliverables included Shopify Plus theme development, checkout customization, performance optimization, QA testing, launch monitoring, and post-launch support. Following the successful migration, we retained scandiweb for ongoing development initiatives, including international expansion support and UX improvements to our product detail pages.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The migration was completed successfully with minimal disruption to operations, and all critical business data including product catalogs, customer accounts, and order history, transferred cleanly to Shopify Plus. Site performance improved noticeably after launch, resulting in faster page loads and a more stable shopping experience for customers.
Our organic search visibility remained stable throughout the migration and improved within the first few months after launch due to proper redirect mapping, metadata preservation, and rebuilt structured data. Internally, our team now spends significantly less time managing platform maintenance and troubleshooting issues, allowing us to focus more on growth initiatives, customer experience improvements, and new market expansion.
The rebuilt ERP and warehouse integrations also improved operational reliability and reduced the number of synchronization and inventory management issues we previously experienced on Magento 2.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
scandiweb demonstrated strong project management throughout the engagement. Communication was consistent, milestones were clearly documented, and the team maintained transparency around progress, risks, and dependencies from the beginning of the project.
Most deliverables were completed on schedule, although the overall timeline extended by approximately three weeks due largely to delays on our side related to content and asset delivery. scandiweb identified those risks early, communicated the potential impact clearly, and adjusted the rollout plan proactively so there were no major surprises.
The team was highly responsive to our needs throughout the migration and post-launch phases. During launch weekend, they actively monitored the platform and resolved minor issues, including a payment gateway edge case and inventory synchronization timing adjustments, within hours. Their responsiveness, technical depth, and ability to adapt to changing requirements made the overall process significantly smoother for our internal teams.
What was your primary form of communication with scandiweb?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most about scandiweb was their level of preparation and technical depth. They approached the migration as a long-term platform transformation rather than simply rebuilding a storefront on Shopify Plus.
Their team took the time to fully understand our existing Magento environment, integrations, workflows, and operational dependencies before development began. The migration roadmap was extremely detailed, particularly around data mapping, ERP and warehouse integrations, SEO preservation, and phased deployment planning.
We were also impressed by their ability to handle complex technical challenges with custom solutions instead of forcing everything through generic tools or shortcuts. Their proactive communication, enterprise-level experience, and post-launch support gave us a high level of confidence throughout the project.
Are there any areas for improvement or something scandiweb could have done differently?
Overall, the engagement was very successful, and the team delivered a strong outcome for a highly complex migration project. The only area that could have been improved was the overall project timeline, which extended by a few weeks. However, much of that delay was tied to internal dependencies and content delivery on our side rather than execution issues from scandiweb.
To their credit, the team identified potential risks early, communicated timeline impacts clearly, and adjusted the rollout plan proactively. More aggressive escalation around outstanding client-side dependencies might have helped keep certain phases moving faster, but overall their project management and responsiveness were strong throughout the engagement.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS