SalesSource

BACKGROUND

Please describe your company and position.

I am the CEO of Addesu

Describe what your company does in a single sentence.

We are an advertising agency / technology company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SalesSource to accomplish?
Lead Generation

SOLUTION

How did you find SalesSource?

Referral

Why did you select SalesSource over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SalesSource were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Setting up of domain security enhancements for our cold email outreach systems
• Setting up of a system for continuous monitoring of email performance and domain security.
• Ongoing support and intervention in testing and monitoring email deliverability and security
• Updating security measures to adapt to any emerging threats and ensure long-term protection.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful upgrade and implementation of Hubspot pro package
• Improved results from email outreach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our experience with SalesSource was outstanding. From the outset of the project, the team was committed to understanding and delivering to meet our needs. Their expertise ensured our email accounts were set up for optimal deliverability while securing the safety of our domain. The following is a breakdown of the scope of work and key deliverables we received.

• Setting up of domain security enhancements for our cold email outreach systems
• Setting up of a system for continuous monitoring of email performance and domain security.
• Ongoing support and intervention in testing and monitoring email deliverability and security
• Updating security measures to adapt to any emerging threats and ensure long-term protection.

What was your primary form of communication with SalesSource?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed with their thorough approach, which engaged us in framing the need to balance enhanced email deliverability with protecting our domain security. We were further impressed with the attention to detail in implementing and communicating the deliverables. 
Thanks to SalesSource's support, we are now confident in the reliability and security of our email communications. We highly recommend their consulting services to anyone needing help managing their email and domain security.

Are there any areas for improvement or something SalesSource could have done differently?

This project was delivered as per expectations so we are very happy with the service we received. Nothing to do differently

BACKGROUND

Please describe your company and position.

I am the CEO of Crunch

Describe what your company does in a single sentence.

Online Accountants Service & Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SalesSource to accomplish?

• Brand Awareness
• Brand Messaging

SOLUTION

How did you find SalesSource?

Referral

Why did you select SalesSource over others?

Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Initial Assessment and Consultation:

• Conducted a comprehensive assessment of the client's existing email infrastructure and domain setup.
• Identified potential issues affecting email deliverability and domain security.
• Provided a detailed consultation outlining necessary improvements and best practices for optimal email performance and security.

Email Account Setup:

• Configured email accounts to ensure correct setup for optimal deliverability.
• Implemented Sender Policy Framework, DomainKeys Identified Mail and Domain-based Message Authentication, Reporting & Conformance to authenticate emails and reduce spam risks.
• Ensured proper synchronization of email accounts across all devices and platforms.

Domain Security Enhancements:

• Performed a thorough review of the domain's DNS settings and registrar configurations.
• Applied advanced security measures, including the implementation of SSL certificates for encrypted communications.
• Enabled domain locking to prevent unauthorized changes and applied security protocols to safeguard against cyber threats.

Ongoing Monitoring and Support:

• Set up continuous monitoring of email performance and domain security.
• Provided ongoing support to address any issues promptly and maintain optimal email deliverability and security.
• Regularly updated security measures to adapt to emerging threats and ensure long-term protection.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved Email Deliverability:

• Metric: Increase in email deliverability rates.
• Outcome: Our email deliverability rate improved by 30%, ensuring that more of our emails successfully reached recipients' inboxes rather than being marked as spam or bouncing back.

Enhanced Security:

• Metric: Reduction in security vulnerabilities.
• Outcome: Through the implementation of advanced security protocols, we experienced a 50% reduction in domain-related security incidents, safeguarding our domain from potential threats and unauthorized access.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our experience with SalesSource  was nothing short of outstanding. From start to finish, their team demonstrated exceptional expertise and dedication to ensuring our email accounts were set up correctly for optimal deliverability while securing the safety of our domain. Here's a detailed breakdown of the scope of work and the key deliverables we received:

• Initial Assessment and Consultation:

SalesSource began with a comprehensive assessment of our current email infrastructure. They identified potential issues and areas for improvement to enhance email deliverability and domain security.
A detailed consultation followed, where their experts explained the necessary steps and best practices to achieve our goals.

• Email Account Setup:

The team meticulously set up our email accounts, ensuring each account was configured correctly for optimal performance. They implemented industry-standard protocols and practices to improve email deliverability, such as SPF, DKIM, and DMARC configurations and ensured proper email client configuration and synchronization across all our devices.

• Domain Security Enhancements:

SalesSource took significant measures to secure our domain. They conducted thorough DNS and domain registrar reviews to identify vulnerabilities and implemented advanced security features, including SSL certificates and domain locking, to protect against unauthorized access and potential cyber threats.

• Ongoing Monitoring and Support:

Provided continuous monitoring of our email accounts and domain to ensure ongoing security and deliverability. They offered timely support and updates, promptly addressing any issues or concerns that arose.

What was your primary form of communication with SalesSource?

Virtual Meeting

What did you find most impressive or unique about this company?

SalesSource delivered an exceptional consulting service that far exceeded our expectations. Their thorough approach, attention to detail, and commitment to excellence have significantly enhanced our email deliverability and fortified our domain security. We're confident in our email communications' reliability and security, thanks to SalesSource's expertise and support. We highly recommend their services to any organization seeking top-notch consulting for email and domain security needs.

Are there any areas for improvement or something SalesSource could have done differently?

We are really happy with the service and feel for this project they delivered according to expectations.

BACKGROUND

Please describe your company and position.

I am the Head of Administration of Eleven Writing

Describe what your company does in a single sentence.

Eleven delivers an end-to-end content marketing solution, utilising topic-expert writers with authoritative bylines.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SalesSource to accomplish?

• Sales and marketing strategy

SOLUTION

How did you find SalesSource?

Referral

Why did you select SalesSource over others?

• Great culture fit
• Referred to me

How many teammates from SalesSource were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged SalesSource to provide consultation on developing a marketing and sales system that we can self-manage with the following key deliverables:

• CRM advice and setup
• Sales and marketing strategy
• Social media outreach and content planning
• Reliably generating leads and meetings

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Justin from SaleSource, we built a solid system for managing our sales and marketing data. He left us with a 6-month marketing plan and two event-based campaigns. Our first LinkedIn campaign had a response rate of 40% and has led to at least 10 potential in-person meetings with high-quality leads (campaign still in progress at time of writing).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Justin was highly efficient and responsive, taking the lead in guiding us through the process and detailing the actions we needed to take.

What was your primary form of communication with SalesSource?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by how quickly they came up with creative outreach ideas that promoted natural, engaging messages to generate responses from our prospects.

Are there any areas for improvement or something SalesSource could have done differently?

None whatsoever.

BACKGROUND

Please describe your company and position.

I am the Co-founder of a travel company

Describe what your company does in a single sentence.

We make it easy for companies to offer workations as a benefit, without any operational or compliance hassle for the organisation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SalesSource to accomplish?

• Create a compelling strategy for our startup to go from 1 new client in 3 months to 3 per month. As such they helped us get more leads

SOLUTION

How did you find SalesSource?

Other

Why did you select SalesSource over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

What was the size of SalesSource’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They have very professional approach starting from briefing structure to, communication and reporting. First, we worked on developing our strategy they helped us even with finetuning our service positioning and target audience. The next step was to implement systems to testing messaging that converts. I was impressed with their technical knowledge and attention to detail at every step.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We actually worked with them only a couple of months now, so it's early to share numbers, but we are definitely happy with what we see and planing to continue to work with them and extend our contract.

What was your primary form of communication with SalesSource?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication and reporting were really the best in class. We even borrowed some things from them and use that internally in our company now.

What did you find most impressive or unique about this company?

Besides their in-depth understanding of marketing and technical knowledge. They are just very nice guys/girls to work with. They had really good vibes and were patient when we were slow in delivering things. It's in complete contrast to the previous agency we worked with.

Are there any areas for improvement or something SalesSource could have done differently?

We only worked together for a couple of months, so we are still in honeymoon phase. At this stage, everything is working smoothly.

BACKGROUND

Please describe your company and your position there.

I'm the Project Manager of a digital agency that provides web design, web development and HTML5 display ads design and coding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesSource?

We hired their agency to produce several pieces of content for our B2B marketing and implement email campaigns in our HubSpot CRM.

SOLUTION

How did you select this vendor and what were the deciding factors?

This agency looked really good to us, as they are a HubSpot partner (which we use) and they had great examples of B2B content that they have produced for other clients, they had some good case studies.

Describe the project in detail and walk through the stages of the project.

SalesSource delivered:

• eGuide on our industry sector topic
• All the written content and guidance around it
• Landing page in HubSpot for the download
• 2 email campaigns to promote the eGuide and generate awareness

How many resources from the vendor's team worked with you, and what were their positions?

The agency offered an account manager, content writer and digital marketeer. They were a good team and good communicators.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The attention to detail was excellent, and they did stick to the deadline even though the eGuide became longer than planned. The layout and the email were great and ran well through HubSpot.

How effective was the workflow between your team and theirs?

We were happy with the way the project went, we used slack for general communication and we spoke on a very regular basis as we had to send over a lot of information for the eGuide.

What did you find most impressive or unique about this company?

The team experience was really good, and they knew their way around HubSpot. The feedback from clients on our eGuide was also really positive.

Are there any areas for improvement or something they could have done differently?

Nothing to change.

BACKGROUND

Please describe your company and your position there.

Our comapny is an innovative digital platform that connects remote talent to work opportunities in Spain and Portugal. Through the adoption of the latest advances in AI, our company is set to streamline the hiring process to deliver fairer, more open, and equitable opportunities for talent across the globe. I am the co-founder of the company and am focused on building out a product that will help talent get hired more fairly across the globe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesSource?

We hired SalesSource to help us set up our first ever B2B podcast, so that we could generate great engaging content for our clients and prospective clients to listen to and generate more awareness for our company.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have worked for quite some time at Admiral Media and I know Justin and his team well. I had seen that they had success with their B2B podcast so I reached out to him directly for support.

Describe the project in detail and walk through the stages of the project.

We ran a strategy session on how we should go about setting up the podcast, and we were given all the relevant information we needed to know in order to get the cast started. The information we received from them was very detailed and the OKR’s for us were really well defined so that we can grow our business through great content.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the management team at Sales Source, including marketing & content specialists and head of strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results were great, as we were able to set up the B2B content strategy very quickly and get started working on our Podcast plan firstly inviting guests and producing the scripting required.

How effective was the workflow between your team and theirs?

The communication and workflow was excellent, they helped us every step of the way, even helping us over calls to set up the podcast technology that would be required.

What did you find most impressive or unique about this company?

The depth of experience in the team and the attention to detail was just exceptional.

Are there any areas for improvement or something they could have done differently?

I think a more detailed play book could be great from them, we do appreciate the turnaround time, it was really fast.

BACKGROUND

Please describe your company and your position there.

WalletAds is worlds first web3 advertising platform and enables advertisers in the NFT or crypto environment to promote their products in targeted wallets. My role is CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesSource?

We hired SalesSource undertake a fairly large scale LinkedIn outreach campaign in order to get more new business contacts and new meetings booked to promote our new advertising program.

SOLUTION

How did you select this vendor?

We’ve worked with the team before and we have always had good experiences, so decided to work with them again for this new project where we wanted to promote this new service.

Describe the scope of their work in detail.

Firstly we scoped out a strategy for the campaign, based on who we would be targeting and what messages we would send out to them. We also looked in detail about the employee branding on the LinkedIn profile that we would use in order to undertake the outreach campaign.

What was the team composition?

The vendor's team was made up of two people. We worked with the Senior Business Development Manager and LinkedIn outreach specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The outcome was great. We had a 50% acceptance rate on the outreach, and engaged in good conversations, we also booked a number of meetings from this and have extended the project.

How effective was the workflow between your team and theirs?

We started really quickly which is exactly what we needed, the profile was rebranded to a really high quality and we ran the outreach campaign within a matter of days. The communication was also really good, we used slack to keep up to date.

What did you find most impressive about this company?

Sometimes we work with vendors that have been slow or over complicate things. The SaleSource team is flexible and quick to react. Also, they have delivered results which is really important to us as a business.

Is there any area for improvement or anything that could have been done differently?

For this fast start project we are really happy, maybe more scripts could have been made, but other than that it was perfect!

BACKGROUND

Please describe your company and your position there.

I'm the Head of Marketing at Arcus AI and responsible for the marketing strategy of LIVIA, our AI-based crowd analytics solution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesSource, and what were your goals?

Hired SalesSource to support Arcus AI in auditing their marketing activities and providing insights into what B2B marketing activities could be undertaken to generate more leads and registered emails from SME businesses in the medical field.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred to SalesSource by a company called Karri.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

It was a short consulting project that focussed on an audit across all our digital presence and B2B material. We then had consultations on how we could generate leads from in depth data sourcing, the production of letters to send to SME’s and the setting up of events and webinars.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Justin as our main consultant, as he had the most experience in this field.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had great results, and collected the data that we needed. In total we got access to 500 company contacts that we could then put into our direct marketing outreach and generate leads from people who were looking to download our eGuides and attend the webinars that we would set up.

How effective was the workflow between your team and theirs?

The workflow was excellent, we got started on the project very quickly and had four in depth meetings.

What did you find most impressive or unique about this company?

Their experience and expertise are really good, they presented ideas that we had not heard of before and were able to help us integrate some Salesforce modules into our workflows.

Are there any areas for improvement or something they could have done differently?

We could have spend more time on content planning, but overall we are really really happy with the results.

BACKGROUND

Please describe your company and your position there.

Karri is a screenless communications device for families or teams, I am the founder and Managing Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesSource, and what were your goals?

Karri is a mobile app based communication solution. I hired SalesSource to boost our sales outreach and get meetings booked with prospective clients. The team created leads lists for us and undertook LinkedIn and email marketing so that meetings could be booked with potential clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was recommended to speak to SalesSource by an old colleague. I spoke to 3 other sales focussed agencies and selected this company after some due diligence and checking case studies.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Firstly we started with a total audit to identify our target customers and personas. We then created a min-strategy and implemented HubSpot into our business. Then over a period of weeks the team reached out to people on LinkedIn and set up account based marketing email campaigns which provided really great results.

How many resources from the vendor's team worked with you, and what were their positions?

There were 2 people working on the project, including a sales account manager and a content marketeer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We set clearly defined goals and the team reached them. Mainly we needed to book meetings and contact select organisations including hospitals. We booked a number of meetings and demonstrations which enabled us to source data and help with future funding.

How effective was the workflow between your team and theirs?

SalesSource did the project management on their own and did a really good job at it. I provided high level details and the team translated those into actionable tasks with little to no oversight on my part. Communication was very smooth and they were very responsive. They used Slack to manage all communication.

What did you find most impressive or unique about this company?

We have a brand new product going to market and we had to approach different sectors of the market. We were impressed by the way the agency split the audiences and booked meetings with different types of clients.

Are there any areas for improvement or something they could have done differently?

I am delighted with the results.

BACKGROUND

Please describe your company and your position there.

I was the owner of a marketing consultancy, working with science and technology based startups.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesSource?

We hired their agency to produce several pieces of content for our B2B marketing and implement email campaigns in our HubSpot CRM.

SOLUTION

How did you select this vendor and what were the deciding factors?

This agency looked really good to us, as they are a HubSpot partner (which we use) and they had great examples of B2B content that they have produced for other clients, they had some good case studies.

Describe the project in detail and walk through the stages of the project.

eGuide on our industry sector topic All the written content and guidance around it Landing page in HubSpot for the download 2 email campaigns to promote the eGuide and generate awareness

How many resources from the vendor's team worked with you, and what were their positions?

The agency offered an account manager, content writer and digital marketeer. They were a good team and good communicators.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The attention to detail was excellent, and they did stick to the deadline even though the eGuide became longer than planned. The layout and the email was great and ran well through HubSpot.

How effective was the workflow between your team and theirs?

We were happy with the way the project went, we used slack for general communication and we spoke on a very regular basis as we had to send over a lot of information for the eGuide.

What did you find most impressive or unique about this company?

The team experience was great; they knew how to navigate HubSpot. The feedback from clients on our eGuide was also really poesitve.

Are there any areas for improvement or something they could have done differently?

Nothing to change.