Risely Digital

BACKGROUND

Please describe your company and position.

I am the Campaign&Creative Specialist of Zaks

Describe what your company does in a single sentence.

Zaks is a leading Croatian retail brand offering a wide range of fashion and lifestyle products through a strong omnichannel presence that seamlessly connects physical stores and digital channels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We partnered with Risely Digital to build a foundation for long-term, sustainable growth through advanced performance marketing, data-driven decision-making, and continuous optimization across paid channels and social media.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

6-7

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a comprehensive performance and growth setup, with a strong focus on scalability and long-term results rather than short-term or one-off campaigns. Risely Digital implemented advanced tracking and analytics across all relevant platforms, including Google Ads, Meta, and server-side tracking, ensuring accurate measurement, attribution, and reliable insights for decision-making. Campaigns were continuously optimized through structured testing of audiences, formats, and creatives, allowing for ongoing performance improvements. A key element of the collaboration was the iterative testing and optimization process, where both the client and the agency actively contributed insights, ideas, and feedback. This joint approach enabled faster learning cycles and more consistent growth over time. In parallel, Risely Digital supported the management of Zaks’ social media presence, including paid amplification, coordination around creative execution (with creative production partially handled outside the agency), and active community management to ensure engagement and timely communication with the audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration resulted in continuous performance improvements, including growth in revenue, increase in ROAS, and improvement in conversion rate, supported by significantly more accurate and actionable data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital demonstrated a structured yet flexible project management approach. Deliverables were consistently delivered on time, and the team was highly responsive, proactive, and quick to adapt priorities based on performance data and business needs.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their analytical depth combined with a strong growth mindset. Risely Digital continuously tests, measures, and optimizes, acting as a true strategic partner rather than just an execution-focused agency.

Are there any areas for improvement or something Risely Digital could have done differently?

As with any long-term partnership, there is always room to further accelerate testing cycles, but overall the collaboration met and often exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Direktor of Starling d.o.o.

Describe what your company does in a single sentence.

Starling is a real estate agency offering a modern, professional approach to buying and selling properties in Croatia, combining market expertise, transparent processes, and full support throughout every stage of the transaction. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Drive sales growth and increase high-quality leads through digital marketing
• Develop a results-focused digital strategy aligned with our business goals
• Increase the number of property sellers and expand our real estate portfolio

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

After an initial workshop, Risely Digital developed and presented a complete digital strategy. Once aligned, they implemented analytics tracking and took over performance advertising and social media management. Along the way, they continuously advise us on additional opportunities to improve results and optimize our digital presence. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved a significant increase in high-quality leads, which resulted in acquiring new properties for our portfolio. The successful sale of these properties directly contributed to revenue growth for our agency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything is delivered on time. Campaigns are mostly always-on, reporting is automated, and we have access to a live Looker dashboard with full performance visibility. Social media content is prepared in advance each month, and any ad hoc requests are handled quickly and professionally.

What was your primary form of communication with Risely Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a well-rounded team that covers everything—from strategy and analytics to advertising and execution. They work seriously, professionally, and it’s clear that client satisfaction is very important to them.

Are there any areas for improvement or something Risely Digital could have done differently?

 As long as the results are strong and everything functions smoothly, we are very satisfied

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Strategist of Alma Career Croatia

Describe what your company does in a single sentence.

Alma Career Croatia (MojPosao) is a leading HR and recruitment platform in Croatia, connecting employers and job seekers through a range of digital products and services, including job listings, employer branding, and targeted recruitment marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We hired Risely Digital to conduct a comprehensive digital audit covering three markets, including analytics, website traffic analysis, SEO, and advertising performance on all major platforms.
• We engaged Risely Digital to support us through a major SEO transition, including a full domain migration.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• Referred to me
• Strong expertise in SEO and data-driven approach

How many teammates from Risely Digital were assigned to this project?

4

Describe the scope of work in detail. Please include a summary of key deliverables.

The project began with the launch of a completely new website, involving both a domain migration and a full web engine change, followed by a comprehensive digital audit across three markets.
Risely Digital conducted a full post-launch SEO and analytics audit covering website structure, navigation, key pages, redirects, and all critical technical SEO elements. Given the complexity of the migration, restoring pre-migration organic performance was the primary goal and the main benchmark for success. 
In parallel, they delivered an in-depth traffic and analytics analysis based on Google Analytics data, including audience behavior, conversion paths, goal funnels, and performance breakdowns by channel and campaign.
The analytics insights revealed additional opportunities to improve paid performance, leading to a full audit of all advertising platforms with a strong focus on Google Ads and Meta Ads. This included conversion tracking validation, account structure and targeting review, campaign and ad performance analysis, and clear, data-backed recommendations.
Given the quality of insights and recommendations, the same approach was later extended to two additional markets. The engagement was structured as a focused one-time project, with the potential for ongoing collaboration based on results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SEO performance recovered significantly, and we received actionable UX/UI recommendations that proved their value upon implementation. Advertising results followed the same positive trajectory. Throughout the engagement, all recommendations were well-argued and grounded in data, and the results confirmed their validity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

From the beginning, timelines were clearly communicated and consistently met.

What was your primary form of communication with Risely Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Risely Digital brings together a senior team capable of covering all critical digital disciplines a modern online business needs. This was particularly valuable for us, given that our entire operation is digital. Beyond the quality of work, the collaboration itself was straightforward and professional throughout.

Are there any areas for improvement or something Risely Digital could have done differently?

No. Everything met or exceeded our expectations, and we would recommend Risely Digital without hesitation.

BACKGROUND

Please describe your company and position.

I am the Head of administration of Minole consulting d.o.o.

Describe what your company does in a single sentence.

We provide accounting, bookkeeping, and tax and business advisory services that give entrepreneurs clarity, confidence, and a strong foundation for sustainable growth through precise analysis, relevant insights, and tailored support from their very first business steps.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We had an outdated one-page website and wanted to modernize it with a more attractive and professional design, richer content, and a clearer structure. Our goals were to create a website focused on lead generation, improve our employer branding, introduce a dedicated Careers section for job openings, and significantly improve SEO performance to support long-term visibility.

SOLUTION

How did you find Risely Digital?

• Online Search
• collaboration

Why did you select Risely Digital over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned
• knowledge

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project started with a structured questionnaire followed by a workshop to clearly define our business goals, target audiences, and key messages. Risely Digital then created wireframes and information architecture, followed by visual design aligned with our brand. After design approval, they handled full website development, SEO foundations, and implementation of lead-focused elements and a Careers section. The process was transparent, well-organized, and collaborative from start to finish. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launch, we achieved a more professional online presence, clearer service presentation, improved SEO structure, and increased quality inquiries through the website. The Careers section also helped us communicate our employer brand more clearly to potential candidates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was very structured and proactive. All key milestones were delivered on time, and Risely Digital was highly responsive to our feedback, questions, and additional requests throughout the process.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

 Their ability to combine strategic thinking with practical execution. They didn't just build websites—they thought about business goals, users, conversions, and long-term growth.

Are there any areas for improvement or something Risely Digital could have done differently?

 Honestly, there is nothing significant we would change. The collaboration met our expectations in every phase.

BACKGROUND

Please describe your company and position.

I am the Owner of Click and book

Describe what your company does in a single sentence.

Klickandbook is a vacation rental agency offering handpicked villas across Croatia, focused on providing guests with an authentic, high-quality holiday experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Improve and optimize our digital marketing activities
• Increase the number of direct bookings through our website
• Expand the number of holiday homes in our rental portfolio

SOLUTION

How did you find Risely Digital?

• Online Search
• Referral

Why did you select Risely Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital analyzed our digital marketing setup and implemented full conversion tracking across Google Analytics, Google Ads, and Meta Ads. They launched Facebook lead generation campaigns focused on acquiring qualified holiday home owners and property managers interested in cooperation.

They also managed Google Ads campaigns across multiple markets, including keyword research, campaign and ad copy optimization, and recommendations for website improvements to increase conversion rates. Performance was reviewed through regular biweekly reporting with clear, actionable insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Accurate analytics implementation enabled full visibility into performance and more effective optimization across all advertising platforms. Facebook campaigns delivered a high volume of qualified leads at a strong cost per lead, many of which converted into long-term partnerships.

Google Ads campaigns across multiple markets achieved improved conversion rates and an increase in direct bookings, despite strong competition from major booking platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All activities were delivered according to the agreed timeline. Communication was proactive, well-structured, and focused on business priorities.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Risely Digital understands how strategy, analytics, and performance marketing work together. They take a holistic, results-driven approach rather than focusing on individual channels in isolation.

Are there any areas for improvement or something Risely Digital could have done differently?

We were very satisfied with the collaboration. 

BACKGROUND

Please describe your company and position.

I am the Editor in Chief of Mediatop International d.o.o.

Describe what your company does in a single sentence.

BravaCasa is an international home, interior design, and architecture magazine and web portal, offering inspiration, trends, and expert advice on furniture, decor, and home appliances, tailored to the Croatian market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We hired Risely Digital to build a content-driven portal completely from scratch within a defined budget. The project included creating a custom web design inspired by an existing international portal, with a strong focus on clearly planned advertising placements, but without a subscription module.
• Key objectives also included CMS setup and configuration, full design implementation into the CMS, SEO setup, page speed optimization according to Google PageSpeed standards, and full GDPR and cookie compliance.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital managed the full end-to-end delivery of the BravaCasa portal. This included strategic consulting in the early phase, UX and structural planning with advertising positions in mind, CMS installation and configuration, and full implementation of the approved design into the CMS.
 They also delivered an SEO-ready structure, implemented technical SEO modules, optimized site speed in line with Google PageSpeed recommendations, and ensured compliance with GDPR and cookie regulations. The result was a scalable, content-focused portal ready for editorial growth and monetization through advertising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The portal was successfully launched as a fully functional, SEO-optimized, and performance-ready platform, built within the agreed budget and scope. The structure supports long-term content growth and advertising monetization, providing a strong foundation for future scaling.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was well-organized and transparent. Deadlines were respected, communication was clear, and feedback was handled efficiently. When adjustments were needed, the team was flexible and proactive in proposing solutions.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine strategic thinking with hands-on execution stood out. They understand both the editorial nature of content portals and the technical and SEO requirements needed to ensure long-term performance.

Are there any areas for improvement or something Risely Digital could have done differently?

Overall, we were very satisfied with the collaboration. As with any long-term project, some phases required additional iterations, but this was handled constructively and did not impact the final outcome.

BACKGROUND

Please describe your company and position.

I am the former GM of Angelo d'Oro Hotel

Describe what your company does in a single sentence.

Angelo D’Oro Hotel & Apartments is a boutique hospitality company offering premium hotel accommodation and luxury apartments in Rovinj.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Manage online advertising to focus on profitable bookings rather than traffic alone
• Establish clear and understandable performance reporting for management decisions
• Increase the number of direct reservations made through our website
• Improve the website so more visitors complete a booking
• Gain clear insight into how guests move from advertising to final reservation

SOLUTION

How did you find Risely Digital?

Through a recommendation from one of their long-term clients.

Why did you select Risely Digital over others?

strong understanding of the hotel business, references, impact on reservations and revenue

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital reviewed our entire online booking process, identified where potential guests were leaving before completing a reservation, and proposed improvements to our website.
 They set up full tracking of reservations (by implementing advanced tracking to connect Phobs booking data with Google Analytics and Google Ads) so we could clearly see which marketing activities resulted in actual bookings and revenue.
 They managed Google Ads campaigns, continuously optimized them based on real booking results, and provided regular, easy-to-understand reports that supported management decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Risely Digital implemented analytics in a way that booking data generated in Phobs was sent back into Google Analytics and Google Ads, enabling full-funnel tracking and more accurate campaign optimization. Combined with landing page optimization and high-quality campaign management, this led to an increase in conversion rate and direct bookings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 All activities were delivered according to the agreed timeline. Communication was clear, proactive, and focused on business priorities rather than technical details.

What was your primary form of communication with Risely Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

 Their ability to explain complex digital topics in a way that was understandable to management and their focus on results that directly impact hotel revenue. They acted as a strategic partner rather than just an advertising provider.

Are there any areas for improvement or something Risely Digital could have done differently?

 No. The cooperation was professional, transparent, and delivered exactly what was agreed.

BACKGROUND

Please describe your company and position.

 I am the Product Marketing Manager of a software company.

Describe what your company does in a single sentence.

Our company provides the Identity Intelligence OS for control in the age of AI. Humans, bots, and agents now act in the same digital journeys. Identity risk is now both who they are and what they do. We enable Know Your Actor and futureproofs your identity verifications for onboarding, compliance, anti-fraud and authentication. It's the only comprehensive identity decision command center spanning ID documents, employment documents, facial biometrics, data signals, and payment cards.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Set up an advanced analytics infrastructure for the web using Google Tag Manager and Google Analytics
• Implement comprehensive tracking across all advertising platforms and mobile applications, including Appsflyer integration
• Integrate web, app, and advertising data with HubSpot to gain clear visibility into lead quality and the full customer lifecycle
• Build advanced analytics and Google Looker reports that unify data from Google Analytics, apps, HubSpot, and paid media channels
• Educate multiple internal teams on web and mobile app analytics best practices through hands-on, data-driven training

SOLUTION

How did you find Risely Digital?

• Referral
• Referral from other B2B companies.

Why did you select Risely Digital over others?

• Good value for cost
• Referred to me
• Strong expertise in analytics and performance marketing, with proven experience with B2B companies.

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital implemented a robust, end-to-end analytics ecosystem using Google Analytics, Firebase, HubSpot, and Appsflyer to track both web and app performance. This setup enabled a granular understanding of user behavior and supported data-driven decision-making across teams.
In addition, Risely delivered both introductory and advanced analytics training sessions for our teams, conducted directly within our own accounts using real production data, making the training extremely practical and valuable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved a unified, advanced analytics and reporting system connecting web and app analytics, HubSpot, and multiple advertising platforms. This significantly improved the quality of our insights and decision-making. Risely Digital also provided critical analytics support to new advertising agencies we worked with, who lacked in-house analytics expertise.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were completed on time and within the agreed deadlines. Communication was clear, and they were very responsive to our needs.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their depth of knowledge and experience was combined with a very down-to-earth, collaborative approach. They are easy to work with and consistently willing to go the extra mile.

Are there any areas for improvement or something Risely Digital could have done differently?

We had no complaints or areas for improvement during the collaboration.

BACKGROUND

Please describe your company and position.

I am the Head of IT of Advisera Expert Solutions Ltd

Describe what your company does in a single sentence.

Advisera Expert Solutions Ltd enables small and medium-sized businesses worldwide to easily understand and implement complex ISO standards, privacy regulations, and compliance frameworks through software, training, and automation solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• End-to-end management of Google Analytics and Google Tag Manager
• Standardization and improvement of GA4 e-commerce and revenue tracking
• Validation and comparison of revenue data between analytics platforms and CRM
• Development of GA4 and Looker reports for marketing and sales teams
• Implementation of enhanced conversions for Google Ads and LinkedIn, including consulting on first-party and server-side tracking (from 2025 onward)
• Validation of key marketing and product funnels

SOLUTION

How did you find Risely Digital?

Colleague recommendation

Why did you select Risely Digital over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital led the end-to-end analytics function, overseeing GA4 and Google Tag Manager governance, standardizing tracking frameworks, and building scalable reporting solutions for marketing and sales teams.
Alongside this, they supported CRM initiatives by aligning revenue data with analytics for accurate reporting and validation, ensuring consistency between marketing performance metrics and business outcomes.
In 2025, the engagement expanded to include advanced conversion tracking for paid media platforms, as well as strategic advisory on first-party data and server-side tracking.
The outcome was a robust, future-proof analytics infrastructure with validated cross-platform performance and revenue data, delivering decision-ready reporting that replaced legacy analytics processes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement significantly improved the accuracy and consistency of analytics data, creating clear alignment between marketing performance metrics and revenue figures. This enabled reliable reporting, enhanced attribution, and more informed marketing and business decision-making.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project timelines and deliverables were clearly defined, and Risely Digital consistently delivered on schedule. The team was highly responsive, well-structured, and proactive in addressing changes or providing additional analysis when needed.

What was your primary form of communication with Risely Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Risely Digital’s ability to combine deep technical analytics expertise with a strong understanding of the business context. Rather than focusing solely on implementation, they consistently helped interpret data, validate results across systems, and translate analytics into actionable insights for marketing and sales teams.

Are there any areas for improvement or something Risely Digital could have done differently?

No major improvements come to mind. Communication was clear, timelines were respected, and the agreed scope of work was delivered as expected.

BACKGROUND

Please describe your company and position.

I am an executive at Human

Describe what your company does in a single sentence.

Human is an end-to-end AI partner that helps businesses improve quality, efficiency, and user experience by combining AI capabilities with human expertise—from concept and strategy to implementation and long-term optimization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Find a reliable partner for analytics, SEO, and performance marketing
• Educate and upskill our internal team
• Support hands-on implementation for our clients
• Ensure consistent quality and scalability across client projects

SOLUTION

How did you find Risely Digital?

We already knew some members of their team.

Why did you select Risely Digital over others?

• High ratings
• Company values aligned
• Expertise and experience

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration started with in-depth training sessions for our senior team members, which immediately demonstrated the depth of Risely Digital’s knowledge and hands-on experience.

After that, we tested the collaboration on a single client project focused on analytics implementation, and based on the results, we expanded the partnership further.

Since then, Risely Digital has supported multiple client projects across analytics and reporting, SEO, and performance marketing. In all cases, our clients were highly satisfied with both the process and the outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 Consistently strong results and high satisfaction from our clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All work was managed through Productive (PM tool) and delivered on time. This level of reliability is crucial when choosing and retaining partners, as we need someone we can fully depend on—and Risely Digital consistently delivered.

What was your primary form of communication with Risely Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Beyond their deep knowledge and experience, the entire team is very down-to-earth. Collaboration is pleasant, straightforward, and extremely efficient.

Are there any areas for improvement or something Risely Digital could have done differently?

We have no complaints, nor have our clients raised any concerns.