Risely Digital

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of Instar Centar

Describe what your company does in a single sentence.

Instar Center is a leading Croatian company specializing in IT and technological equipment with both online and physical stores

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We hired Risely Digital to develop a comprehensive PPC strategy focused on eCommerce growth. The goal was to drive more website traffic, increase online sales, achieve higher conversion rates, optimize advertising costs, and significantly improve ROAS

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads Campaigns: Setting up and optimizing Google Search campaigns for key product categories, implementing Dynamic Search Ads (DSA) to maximize relevant search coverage, and launching Performance Max campaigns with advanced “Conversion Value” bidding strategies to drive sales and improve ROAS.

Analytics Implementation: Enhancing tracking systems for detailed performance insights and better attribution.

Real-Time Reporting: Developing a Google Looker dashboard to monitor campaign results in real-time, with monthly presentations for strategy updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration delivered exceptional results, including a significant increase in sales, revenue, and ROAS. The newly introduced campaign types drove substantial growth in website traffic and customer conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital maintained excellent project management, delivering all milestones on time and adapting their strategies based on campaign data. Their proactive approach ensured alignment with our goals and swift responses to any challenges.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their extensive expertise in PPC advertising for eCommerce, combined with their deep understanding of our industry, products, and business needs, stood out. Their data-driven approach and ability to adapt to a competitive market delivered impressive results.

Are there any areas for improvement or something Risely Digital could have done differently?

We were highly satisfied with their work. If anything, providing even more frequent updates during the early stages of the project could have added additional clarity and streamlined the process further.

BACKGROUND

Please describe your company and position.

I am the Digital Director of Vogue Adria

Describe what your company does in a single sentence.

Vogue Adria is a media outlet, with print and digital platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• SEO for website

SOLUTION

How did you find Risely Digital?

• Referral
• Other

Why did you select Risely Digital over others?

Referred to me

How many teammates from Risely Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely conducted a comprehensive optimization of our lifestyle website, starting with a full SEO audit to identify technical issues, site structure improvements, and keyword opportunities. They developed a strategic roadmap, focusing on technical SEO, on-page enhancements, and off-page strategies. Key optimizations included improving site speed, mobile responsiveness, and fixing indexing issues. They implemented a robust content strategy with high-value keywords, optimized meta tags, and internal linking. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just 10 months, Vogue Adria achieved impressive milestones:
Rapid Audience Growth: Monthly traffic grew consistently, with a sustained month-on-month growth rate exceeding 70%.

User Engagement: Bounce rates decreased, and time on site improved, reflecting content relevance and quality.
Domain authority improvement: A boost in domain rank by 377%,  from 9 to 43 (Ahrefs) in 10 months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered within the agreed timeframe and responded to our needs beyond expectations.

What was your primary form of communication with Risely Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to go above and beyond for their client and amazing communication skills are remarkable.

Are there any areas for improvement or something Risely Digital could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Director of Center for Digital Development of HGK

Describe what your company does in a single sentence.

The Croatian Chamber of Economy is an independent professional and business organization which promotes, represents and coordinates common interests of its members before government bodies and other authorities in the country and abroad.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Defining clear guidelines to improve engagement and user satisfaction
• In-depth analysis of the Digitalna komora
• Identifying opportunities for innovation and growth

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Risely Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital delivered a comprehensive strategic roadmap for Digitalna komora, covering multiple key areas:

o Analysis of the Current State

o Market Research and Trend Analysis

o User-Centric Design Recommendations

o Defining and Positioning Digitalna komora’s Products:

o Communication, Marketing and Sales Strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

o Increased clarity on how to align Digitalna komora’s products with market demands.

o A well-defined strategy for enhancing user experience and engagement.

o Identification of new opportunities for service expansion

o A robust communication strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital exhibited exceptional project management. Every phase of the project was delivered on schedule, with clear timelines, regular updates, and quick responses to feedback. Their ability to adapt to our evolving needs was commendable.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to distill complex market and user data into actionable recommendations was outstanding. 

Are there any areas for improvement or something Risely Digital could have done differently?

While their research and strategy were impeccable, we would have appreciated additional support during the operational implementation phase.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Butan plin

Describe what your company does in a single sentence.

We specialize in delivering reliable and innovative LPG solutions to homes and businesses across Croatia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We hired Risely Digital to create and execute a lead generation strategy in a very short timeframe. This included building a responsive website aligned with our new branding, crafting compelling landing pages for B2B and B2C campaigns, creating high-quality content, managing our social media presence, and designing and executing digital campaigns across multiple channels.

SOLUTION

How did you find Risely Digital?

• Referral
• Other

Why did you select Risely Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included:

• Designing and developing a responsive website aligned with our new branding.
• Creating optimized landing pages tailored to B2B and B2C audience for use in campaigns.
• Crafting a lead generation strategy and actionable plan.
• Producing high-quality, engaging content for the website and campaigns.
• Managing and revitalizing our social media presence.
• Planning, preparing, and executing performance-driven digital campaigns across all platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within weeks of launching the campaigns, we saw a significant increase in leads, both in volume and quality. The new website received overwhelmingly positive feedback from stakeholders and customers, while the optimized landing pages achieved above-average conversion rates for B2B and B2C audiences. Our social media engagement also saw notable growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely’s project management was excellent. They delivered all key milestones on time despite tight deadlines. The team was highly responsive, proactive in communication, and quick to adapt to any changes or feedback.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The team's ability to understand our challenges and deliver solutions that aligned with our goals is impressive. Additionally, their integrated approach - covering strategy, execution, and analytics - ensured seamless coordination across all aspects of the project.

Are there any areas for improvement or something Risely Digital could have done differently?

While the overall experience was highly positive, expanding their team during peak workload periods could further accelerate delivery on high-pressure projects like ours.

BACKGROUND

Please describe your company and position.

I am the CEO of Mediterra Herbal

Describe what your company does in a single sentence.

Uchka Cosmetics offers sustainable, hand-made skincare products crafted with locally sourced wild plants extracts to promote natural beauty and well-being.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We initially engaged Risely Digital for social media management and advertising to improve our digital outreach.
• Later, they expanded their role to include administration and maintenance of our webshop.
• As our needs evolved, we partnered with them to redesign our website with specific goals of enhancing user experience, modernizing design to align with our brand identity, and creating a robust platform that effectively showcases Uchka's unique products and values.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

Good value for cost

How many teammates from Risely Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The task was to create a modern, functional, and user-friendly eCommerce website that seamlessly integrates Uchka's brand identity while improving the overall shopping experience. The project scope included:

• eCommerce enhancements: Improved product categorization, content management, and functionality for a smoother user experience.
• New features: Predictive search, geolocation-based language redirection, and accessibility features to ensure inclusivity for users with disabilities.
• Database transition: Transferred and integrated the existing webshop database to ensure a seamless transition to the new platform.
• Design and layout adaptation: Created a visually appealing, responsive, and mobile-friendly design aligned with the Uchka brand. 
• Multi-language setup: Implemented a multilingual structure to cater to diverse audiences.
• Testing and deployment: Conducted rigorous testing to ensure all functionalities work flawlessly before the launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The redesigned website features an improved structure, faster loading times, and a seamless mobile-friendly design, providing users with a smoother and more intuitive browsing experience. The implementation of features such as predictive search, geolocation-based language redirection, and enhanced accessibility ensures the website caters to a wider range of users, making it more inclusive and efficient.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital excelled at managing the complexity of this project. The initial phase included a collaborative workshop to define goals and set expectations. Throughout the process, we communicated via email, regular calls, and online meetings where deliverables were presented and discussed in detail. They consistently met deadlines, even under a tight timeline, and their responsiveness to feedback was exceptional. Minor adjustments, such as content updates and font size refinements, are still ongoing, but the agency has remained highly supportive and available.

What was your primary form of communication with Risely Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to manage a complex e-commerce project while maintaining excellent communication and meeting every milestone was remarkable. The inclusion of a strategist in the project added depth to their approach, ensuring that the final product aligned perfectly with our business objectives.

Are there any areas for improvement or something Risely Digital could have done differently?

While the overall experience was excellent, a more proactive approach in the early stages—such as providing additional clarity on timelines and deliverables—could have further streamlined the process. That said, their responsiveness and adaptability throughout the project made up for this, and they were quick to address any concerns we raised. 

BACKGROUND

Please describe your company and position.

I am the CEO of FIRA Solutions d.o.o.

Describe what your company does in a single sentence.

FIRA Finance simplifies (e)-invoicing and fiscal billing with an innovative SaaS solution tailored for modern businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Boosting SaaS Growth: Lead Generation with Google & Meta Ads

SOLUTION

How did you find Risely Digital?

Other

Why did you select Risely Digital over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital conducted a comprehensive audit of our marketing activities and redefined our strategy. Their work included:

Developing a tailored SaaS marketing strategy.
Conducting in-depth competitor and audience analysis.
Optimizing our landing page for better conversion rates.
Implementing advanced tracking through Google Analytics and Ads platforms.
Managing targeted Google Ads, Meta Ads, and LinkedIn campaigns.
Delivering real-time Looker Studio performance dashboards and monthly report presentations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead generation was significantly improved, with a consistent stream of high-quality leads that converted into customers. Brand awareness also saw a notable uplift, enhancing our visibility in a competitive market. Their strategic approach contributed directly to our sustained growth and profitability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. Deliverables were always on time, and they maintained clear, proactive communication. They ensured that we were well-informed and that the campaigns aligned with our objectives.

What was your primary form of communication with Risely Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to focus on lead generation while simultaneously building our brand presence was remarkable. Their strategic insights and results-oriented execution set them apart as a truly exceptional partner.

Are there any areas for improvement or something Risely Digital could have done differently?

There are no significant areas for improvement. Their approach exceeded our expectations and delivered results beyond what we initially envisioned.

BACKGROUND

Please describe your company and position.

I am the Project Manager of Wine&more

Describe what your company does in a single sentence.

Wine&more is an international platform dedicated to promoting and selling Croatian wines. It connects enthusiasts worldwide with Croatia's rich stories, regions, and winemakers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Building a strong digital presence to rank highly on search engines for key terms related to Croatian wines.
• To attract organic traffic, publish engaging and informative content about Croatian wines, regions, and winemakers daily.
• Amplifying the platform’s reach and visibility through effective Google and Facebook advertising campaigns.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wine&more was envisioned as a global project to showcase and sell Croatian wines to an international audience. The primary challenge was creating an online platform that combined a webshop and a content portal. We discovered Risely Digital through industry recommendations for their e-commerce and digital marketing expertise. Their comprehensive understanding of digital marketing strategies, particularly in SEO and paid advertising, and their ability to tailor solutions for niche markets like wine made them the perfect partner. A team of digital marketing experts from Risely Digital worked collaboratively with us on all aspects of the project.

This required:
- Building a strong digital presence to rank highly on search engines for key terms related to Croatian wines.
- To attract organic traffic, publish engaging and informative content about Croatian wines, regions, and winemakers daily.
- Amplifying the platform’s reach and visibility through effective Google and Facebook advertising campaigns.

• Scope of Work:

1. Semantic SEO & Strategy: Risely Digital played a pivotal role in designing a robust SEO strategy.

-They helped create a topical map to structure our content effectively.

- They implemented semantic SEO techniques to ensure our platform ranked highly on search engines for key terms like “Croatian wine,” “Croatian wine regions,” and “Croatian winemakers.”

-They ensured all published content aligned with this strategy, positioning us as a trusted source of information on Croatian wines.

2. Content Integration: Their strategy supported the daily publication of engaging content that not only informed but also boosted organic search rankings.

3. Google & Facebook Ads: Risely Digital managed paid advertising campaigns to amplify the results achieved through SEO. Their work on Google and Facebook ads drove additional traffic to the platform and converted visitors into customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mesurable outcomes are following:

• High Search Engine Rankings - Thanks to Risely Digital’s SEO strategy, Wine&more consistently appears as one of the top results for key terms related to Croatian wines. This has significantly increased organic traffic to the site.
• Global Reach - The combination of high-quality content and targeted advertising attracted an international audience, fulfilling our vision of promoting Croatian wines worldwide.
• Amplified Results with Advertising - The Google and Facebook ad campaigns reinforced our organic SEO efforts, driving even more traffic and conversions.
• Increased Engagement - The informative and well-structured content resonated with visitors, keeping them engaged and encouraging them to explore the webshop.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital exhibited exceptional project management, delivering strategies and campaigns on time while maintaining a high level of responsiveness and adaptability. Regular communication primarily via email and scheduled video calls ensured that all parties were aligned and the project progressed smoothly.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most Impressive we found Risely Digital’s ability to integrate a detailed SEO strategy with semantic SEO principles and their creation of a topical map, which were the game-changers. Risely Digital's expertise established our company as a trusted authority on Croatian wines. Additionally, their mastery of paid advertising seamlessly amplified the organic results, showcasing a holistic approach to digital marketing.

Are there any areas for improvement or something Risely Digital could have done differently?

While their performance was exceptional, we would have benefited from more frequent updates on campaign performance metrics to further refine and optimize strategies during the implementation phase.

BACKGROUND

Please describe your company and position.

I am the CEO & Owner of BUSINESS GROWTH d.o.o.

Describe what your company does in a single sentence.

All type business consulting 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Increase in queries
• Target Market

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• High ratings
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital began by analyzing our competitors and target audience to identify key pain points. They created a strategy and advertising plan, focusing on Google Ads to target individuals searching for advice on starting, buying, or selling a business.

In addition to managing the ad campaigns, they also provided valuable advice on optimizing our landing page to improve conversions. They implemented tracking through Google Analytics and Google Ads to ensure accurate performance measurement and data-driven decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Google Ads campaigns quickly delivered results. Most of the leads generated were high quality, with a significant portion converting into our clients. Over two years of collaboration, we've achieved consistently excellent results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is exceptional. Everything was delivered on time, and they respond to our needs promptly and effectively. They handle the entire process, requiring minimal time and effort from our side.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We are impressed by their ability to simplify complex digital marketing concepts and present them in a way that's easy for us to understand. Their dedication, professionalism, and results-driven approach truly set them apart.

Are there any areas for improvement or something Risely Digital could have done differently?

Honestly, we don’t have any significant suggestions for improvement. They’ve exceeded our expectations in every aspect of the collaboration.

BACKGROUND

Please describe your company and position.

I am the Co-Founder / CEO of Tipsy.hr

Describe what your company does in a single sentence.

Tipsy.hr is a Croatian platform offering fast delivery of drinks, snacks, and party essentials for home gatherings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We needed an engaging, user-friendly webshop to streamline ordering party supplies with a focus on fast delivery and a standout user experience. The goal was to create a digital platform that mirrored the speed and convenience of modern delivery apps like Wolt, Bolt, and Glovo.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital was responsible for designing and developing a webshop with:

• Seamless navigation and fast ordering.
• Integration of a loyalty program ("Tipsy Klub") with point-based rewards.
• Bug reporting features are incentivized by free beer rewards.
• Scalability for handling orders across Zagreb and the rest of Croatia.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Seamless Webshop Development: Risely Digital developed a robust, user-friendly webshop tailored to Tipsy.hr’s needs. Their technical expertise ensured that all backend and frontend functionalities were optimized to support our promise of fast delivery—within 150 minutes in Zagreb and 1–2 days across Croatia. By building a platform capable of handling orders efficiently and integrating it seamlessly with our logistics operations, they empowered us to deliver on our key promise of speed and reliability.
• User-Centric Design: Risely Digital’s thoughtful design approach focused on providing a simple and intuitive user experience, which played a significant role in boosting customer engagement and satisfaction. Their ability to design a visually appealing and functional interface was instrumental in turning first-time visitors into loyal customers.
• Support for Rapid Deployment: Developing the entire platform in just three months was no small feat. Risely Digital worked tirelessly to ensure that the webshop was launched within this short time frame. This rapid execution allowed us to go to market quickly and take advantage of the rising demand for home-delivery services during the pandemic.
• Advanced Features: Risely Digital implemented key features that supported the success of Tipsy.hr, including: 
  • A loyalty rewards system (“Tipsy Klub”) to incentivize repeat purchases.
  • Bug-reporting functionality, which not only improved the platform but also created a fun, engaging experience for users by rewarding them with free beer for identifying issues.
• Media-Worthy Execution: The exceptional quality of Risely Digital’s work attracted attention from leading Croatian media outlets. Their ability to translate our vision into a fully realized platform was a key factor in Tipsy.hr being featured in every relevant media channel. The innovative and polished execution of the idea in such a short time frame was a highlight in media coverage, earning praise for both the concept and the technical execution.
• Enhanced Brand Perception: Thanks to the platform’s high-quality design, functionality, and the seamless integration of our fast delivery promise, Tipsy.hr quickly became recognized as a reliable and innovative solution for home parties. Risely Digital’s contributions directly supported this brand's positioning and public recognition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital’s project management was exceptional, especially given the unique challenges and urgency of developing Tipsy.hr during the pandemic. The timing of the project was critical because, at the time, Tipsy.hr was the company’s primary and only channel for selling products. With lockdowns in place and traditional retail options unavailable, our ability to launch on time directly impacted our ability to generate revenue and serve our customers.

Risely Digital understood the high stakes and demonstrated a strong commitment to meeting deadlines. They delivered each phase of the project on schedule, ensuring that the webshop was fully functional and ready to go live within the tight three-month timeframe we had set. Their meticulous planning, clear communication, and responsiveness to our feedback were crucial in achieving this.

What set their project management apart was their ability to stay agile under pressure. As the project progressed, they addressed any challenges or adjustments quickly and efficiently, keeping us informed and confident throughout. Their dedication to staying on track allowed us to seize the opportunity to meet customer demand during the pandemic, ensuring that Tipsy.hr was operational exactly when it was needed most. Their exceptional performance played a pivotal role in the successful launch of our platform and the establishment of our business during such a critical period.

What was your primary form of communication with Risely Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Risely Digital’s ability to create a webshop that not only met functional goals but also reflected Tipsy.hr’s unique and playful brand identity was outstanding. They also seamlessly integrated advanced features like loyalty rewards and bug-reporting incentives.

Are there any areas for improvement or something Risely Digital could have done differently?

While their execution was excellent, some additional focus on optimizing post-launch analytics could enhance data-driven decision-making for future improvements.