Risely Digital

BACKGROUND

Please describe your company and position.

I am the former CEO of Poliklinika Aviva

Describe what your company does in a single sentence.

Poliklinika Aviva is a leading multidisciplinary medical clinic providing comprehensive, personalized healthcare services, with a strong focus on preventive medicine, advanced diagnostics, and lifestyle medicine to improve both longevity and quality of life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We engaged Risely Digital to audit our Google Ads account, reconstruct the account structure where necessary, and take over ongoing Google Ads management with the goal of improving performance and lead quality.

SOLUTION

How did you find Risely Digital?

• Referral
• Other

Why did you select Risely Digital over others?

• Referred to me
• Experience with them within group

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital was initially engaged to improve campaign results, which led to identifying the need for a full Google Ads account reconstruction, improved analytics setup, and optimization of specific website sections. After restructuring the account and implementing proper tracking, they continued managing Google Ads with a focus on increasing the number of high-quality leads and patients. Given our wide range of medical services and generally high occupancy levels, it was crucial to carefully balance campaigns—reducing promotion for fully booked services while strengthening demand where capacity needed to be filled.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved an increase in the number of web inquiries, a higher share of qualified leads, and improved appointment utilization across services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything functioned smoothly throughout the collaboration, and our internal marketing team was very satisfied with both delivery and communication.

What was your primary form of communication with Risely Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their strong focus on measurable results and business outcomes.

Are there any areas for improvement or something Risely Digital could have done differently?

No specific areas for improvement come to mind.

BACKGROUND

Please describe your company and position.

I am the FF&E Project Manager of internova

Describe what your company does in a single sentence.

Tell us what your company does in a single sentence.
 We are interior fit-out specialists, covering everything from design, production, and installation of custom-made furniture to sourcing premium designer furniture for hotels, luxury residential properties, and commercial interiors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We hired Risely Digital to develop a digital marketing strategy with a strong focus on employer branding, specifically to support the recruitment of hard-to-find profiles and help us attract new employees through digital channels.

SOLUTION

How did you find Risely Digital?

Through a recommendation from the director of another company that already works with them.

Why did you select Risely Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

A small, dedicated team covering strategy, advertising, and content.

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included setting up and managing Google Ads and Meta Ads recruitment campaigns, as well as managing social media content and community management to support employer branding and hiring goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful recruitment of new employees for targeted positions, supported by a clearly defined and well-executed employer branding strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything is always delivered on time. Campaigns are prepared within agreed deadlines, and we receive monthly social media content calendar proposals at least five days before the start of each month.

What was your primary form of communication with Risely Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are a versatile and experienced team with very open and transparent communication. They are not afraid to say when something doesn’t make sense, there are no unrealistic promises, and we are very satisfied with how they manage our social media presence and recruitment campaigns.

Are there any areas for improvement or something Risely Digital could have done differently?

Overall, we truly appreciate their support and execution on content creation. One area where we believe we could unlock even more value together is in the ideation phase.

Given our limited internal time and resources, it would be extremely helpful if the team could be more proactive in proposing content ideas, themes, and directions. Having them suggest potential topics in advance would allow us to align more efficiently, agree on priorities together, and then move faster into the writing and production phase.

We see this as a collaborative process — them bringing forward ideas based on their expertise and insights, and us refining and aligning them with our goals. This approach would significantly streamline our workflow and help us maintain consistency and momentum throughout the year.

BACKGROUND

Please describe your company and position.

I am the Director of the Public Heritage Preservation Institution Lipik of JU LIPIK

Describe what your company does in a single sentence.

 The City of Lipik is a local government unit responsible for managing public services and strategic development projects, including the revitalization of cultural heritage and tourism infrastructure through the Terme Lipik project.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We hired Risely Digital to create a comprehensive project website that transparently presents the full development lifecycle of the Terme Lipik project, an integrated initiative aimed at restoring cultural heritage and activating the tourism potential of three strategically important historic buildings in Lipik.

SOLUTION

How did you find Risely Digital?

Other

Why did you select Risely Digital over others?

Good value for cost

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 Risely Digital was responsible for the complete technical and content implementation of the website on the WordPress platform. The scope included responsive development optimized for all screen sizes, advanced performance optimization in line with Google PageSpeed and GTmetrix standards, and a comprehensive SEO package for long-term search visibility.

The project also included interactive animations with a strong focus on the homepage to create a strong “wow” effect, social media sharing readiness, and the implementation of Google Tag Manager and Google Analytics. Additional deliverables included Google Maps integration, a contact form, newsletter module with Mailchimp synchronization, GDPR and cookie compliance modules, clear site architecture, and continuous technical maintenance throughout the entire project lifecycle.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a fast, stable, and SEO-optimized website that clearly communicates the scope, progress, and strategic importance of the Terme Lipik revitalization project, while meeting all technical, legal, and accessibility requirements for a public sector initiative.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was well structured and reliable. All key milestones were delivered on time, and Risely Digital was highly responsive to feedback, adjustments, and additional clarifications throughout the project.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The simplicity and clarity of communication were impressive. Everything was easy to agree on, and complex technical topics were always explained in a clear and understandable way.

Are there any areas for improvement or something Risely Digital could have done differently?

No significant areas for improvement were identified.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Punch Club Croatia

Describe what your company does in a single sentence.

Punch Club is an award-winning distillery specializing in ready-to-drink cocktails in bottles and kegs that are organic, low in sugar, and produced with a strong focus on environmental sustainability.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Create a clear, simple, and visually attractive one-page website that accurately reflects the Punch Club brand and presents products in an easy-to-understand way.
• Define strong, consistent messaging and visual identity through structured planning, workshops, and copywriting that align all stakeholders around a single direction.
• Deliver an end-to-end website solution, including design, development, and analytics implementation, within tight timelines to support distributor coordination.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project started with a detailed questionnaire through which Risely Digital gathered our initial ideas and expectations. Based on that input, they prepared the groundwork and organized a structured workshop that guided us toward a clear and shared direction. After defining the final concept, they delivered the copywriting and design, followed by development once everything was approved. After our final review and confirmation, the website was successfully launched.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We ended up with a clean, simple, and visually attractive website that exceeded our expectations in terms of both quality and overall presentation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire process was well-structured, fast, and aligned with the plan. Speed was especially important for us due to coordination with distributors, and this requirement was fully respected and delivered on time.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They consistently deliver exactly what is agreed upon. Even for a relatively simple website, they managed to exceed our expectations and were always willing to go the extra mile until the final result fully met our standards.

Are there any areas for improvement or something Risely Digital could have done differently?

We have no complaints at all. We were extremely satisfied with the entire team and the collaboration overall.

BACKGROUND

Please describe your company and position.

I am the CEO of Mediatop International d.o.o.

Describe what your company does in a single sentence.

Mediatop International is a leading media company specializing in publishing fashion and lifestyle content through premium magazines, particularly international licenses including Grazia, Marie Claire and Hello! magazine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Our main objective was to significantly boost organic traffic to Grazia.hr, the digital edition of Grazia magazine. We wanted to establish the website as a go-to platform for fashion and lifestyle content without relying on paid media. The challenge was to attract and retain an engaged audience in an oversaturated market while maintaining the brand's editorial vision.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project spanned over two years and involved a comprehensive approach to SEO optimization and content strategy development. Risely Digital began with a thorough SEO audit, identifying technical issues and optimizing metadata to improve the visibility and performance of Grazia.hr on search engines. They developed a detailed content strategy that focused on a mix of trending and evergreen topics, ensuring content remained both relevant and engaging over time. Throughout the project, Risely provided monthly SEO support, offering continuous guidance on content creation and general SEO practices. This enabled our team to focus on producing high-quality content while ensuring it aligned with best practices and audience intent. Additionally, Risely provided custom reporting, delivering actionable insights and recommendations that helped us make data-driven decisions to further enhance the website’s growth and engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

+2000% Growth in Organic Traffic: Within two years, organic traffic increased dramatically.
Higher User Engagement: Session duration and engagement rates improved significantly due to strategic content improvements.
Improved Search Rankings: Grazia.hr achieved higher rankings for key search terms, boosting visibility and traffic.
Domain Rating Increase: Domain rating increased from 38 to 47 (Ahrefs).
Enhanced Brand Awareness: A surge in search volume for Grazia and better social media engagement reflected increased visibility and loyalty.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital delivered all milestones on time, providing clear timelines, detailed updates, and actionable insights. Their team demonstrated excellent communication and responsiveness, which ensured seamless collaboration.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to tailor strategies that aligned with both our audience's needs and Grazia's brand vision was exceptional. Risely’s expertise in combining technical SEO with content strategy delivered tangible and sustainable results.

Are there any areas for improvement or something Risely Digital could have done differently?

While their service was excellent, it would have been beneficial to have more proactive reporting during the initial phases to track short-term wins.

BACKGROUND

Please describe your company and position.

I am the ex CEO (Now management consultant) of ex Progreso Grupa (Now Kompare)

Describe what your company does in a single sentence.

We provide expert credit brokerage services, guiding clients through the process of finding and securing the best credit solutions available.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We hired Risely Digital to increase the number of inquiries for our core service—credit brokerage. This involved running targeted digital campaigns for the Croatian market, specifically through Google Ads, focusing on Search and GDN. Additionally, we needed their expertise to implement robust analytics for tracking and evaluating leads from various sources such as email, phone calls, and contact forms.

SOLUTION

How did you find Risely Digital?

Through a recommendation

Why did you select Risely Digital over others?

• High ratings
• Company values aligned
• their expertise in digital campaigns

How many teammates from Risely Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I really can't remember everything in detail as you suggested, but these are roughly key deliverables in bullets: Setting up and managing Google Ads campaigns. Continuous A/B testing and optimization to improve performance. Collaborating with us on tracking lead sources using Google Analytics. Implementing advanced analytics to track and evaluate leads from multiple sources, such as email, phone calls, and contact forms. Creating a Google Looker report to display real-time results, providing a clear overview of key performance metrics. This report was also used during monthly presentations to review results and inform future strategy. Providing actionable insights during regular in-person meetings and online communication. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaigns resulted in a significant increase in high-quality leads, successfully achieving our goal of more inquiries for credit brokerage services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they maintained excellent project management, consistently delivering on time and proactively addressing our needs. Their regular updates and actionable insights ensured that we stayed aligned with the project goals.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their proactive approach, creative ideas for targeting niche segments, and ability to navigate legal and policy limitations in advertising were particularly impressive.

Are there any areas for improvement or something Risely Digital could have done differently?

Overall, we were highly satisfied with Risely Digital’s work. 

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of Instar Centar

Describe what your company does in a single sentence.

Instar Center is a leading Croatian company specializing in IT and technological equipment with both online and physical stores

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We hired Risely Digital to develop a comprehensive PPC strategy focused on eCommerce growth. The goal was to drive more website traffic, increase online sales, achieve higher conversion rates, optimize advertising costs, and significantly improve ROAS

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads Campaigns: Setting up and optimizing Google Search campaigns for key product categories, implementing Dynamic Search Ads (DSA) to maximize relevant search coverage, and launching Performance Max campaigns with advanced “Conversion Value” bidding strategies to drive sales and improve ROAS.

Analytics Implementation: Enhancing tracking systems for detailed performance insights and better attribution.

Real-Time Reporting: Developing a Google Looker dashboard to monitor campaign results in real-time, with monthly presentations for strategy updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration delivered exceptional results, including a significant increase in sales, revenue, and ROAS. The newly introduced campaign types drove substantial growth in website traffic and customer conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital maintained excellent project management, delivering all milestones on time and adapting their strategies based on campaign data. Their proactive approach ensured alignment with our goals and swift responses to any challenges.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their extensive expertise in PPC advertising for eCommerce, combined with their deep understanding of our industry, products, and business needs, stood out. Their data-driven approach and ability to adapt to a competitive market delivered impressive results.

Are there any areas for improvement or something Risely Digital could have done differently?

We were highly satisfied with their work. If anything, providing even more frequent updates during the early stages of the project could have added additional clarity and streamlined the process further.

BACKGROUND

Please describe your company and position.

I am the Digital Director of Vogue Adria

Describe what your company does in a single sentence.

Vogue Adria is a media outlet, with print and digital platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• SEO for website

SOLUTION

How did you find Risely Digital?

• Referral
• Other

Why did you select Risely Digital over others?

Referred to me

How many teammates from Risely Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely conducted a comprehensive optimization of our lifestyle website, starting with a full SEO audit to identify technical issues, site structure improvements, and keyword opportunities. They developed a strategic roadmap, focusing on technical SEO, on-page enhancements, and off-page strategies. Key optimizations included improving site speed, mobile responsiveness, and fixing indexing issues. They implemented a robust content strategy with high-value keywords, optimized meta tags, and internal linking. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just 10 months, Vogue Adria achieved impressive milestones:
Rapid Audience Growth: Monthly traffic grew consistently, with a sustained month-on-month growth rate exceeding 70%.

User Engagement: Bounce rates decreased, and time on site improved, reflecting content relevance and quality.
Domain authority improvement: A boost in domain rank by 377%,  from 9 to 43 (Ahrefs) in 10 months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered within the agreed timeframe and responded to our needs beyond expectations.

What was your primary form of communication with Risely Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to go above and beyond for their client and amazing communication skills are remarkable.

Are there any areas for improvement or something Risely Digital could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Director of Center for Digital Development of HGK

Describe what your company does in a single sentence.

The Croatian Chamber of Economy is an independent professional and business organization which promotes, represents and coordinates common interests of its members before government bodies and other authorities in the country and abroad.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Defining clear guidelines to improve engagement and user satisfaction
• In-depth analysis of the Digitalna komora
• Identifying opportunities for innovation and growth

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Risely Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital delivered a comprehensive strategic roadmap for Digitalna komora, covering multiple key areas:

o Analysis of the Current State

o Market Research and Trend Analysis

o User-Centric Design Recommendations

o Defining and Positioning Digitalna komora’s Products:

o Communication, Marketing and Sales Strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

o Increased clarity on how to align Digitalna komora’s products with market demands.

o A well-defined strategy for enhancing user experience and engagement.

o Identification of new opportunities for service expansion

o A robust communication strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital exhibited exceptional project management. Every phase of the project was delivered on schedule, with clear timelines, regular updates, and quick responses to feedback. Their ability to adapt to our evolving needs was commendable.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to distill complex market and user data into actionable recommendations was outstanding. 

Are there any areas for improvement or something Risely Digital could have done differently?

While their research and strategy were impeccable, we would have appreciated additional support during the operational implementation phase.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Butan plin

Describe what your company does in a single sentence.

We specialize in delivering reliable and innovative LPG solutions to homes and businesses across Croatia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We hired Risely Digital to create and execute a lead generation strategy in a very short timeframe. This included building a responsive website aligned with our new branding, crafting compelling landing pages for B2B and B2C campaigns, creating high-quality content, managing our social media presence, and designing and executing digital campaigns across multiple channels.

SOLUTION

How did you find Risely Digital?

• Referral
• Other

Why did you select Risely Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included:

• Designing and developing a responsive website aligned with our new branding.
• Creating optimized landing pages tailored to B2B and B2C audience for use in campaigns.
• Crafting a lead generation strategy and actionable plan.
• Producing high-quality, engaging content for the website and campaigns.
• Managing and revitalizing our social media presence.
• Planning, preparing, and executing performance-driven digital campaigns across all platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within weeks of launching the campaigns, we saw a significant increase in leads, both in volume and quality. The new website received overwhelmingly positive feedback from stakeholders and customers, while the optimized landing pages achieved above-average conversion rates for B2B and B2C audiences. Our social media engagement also saw notable growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely’s project management was excellent. They delivered all key milestones on time despite tight deadlines. The team was highly responsive, proactive in communication, and quick to adapt to any changes or feedback.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The team's ability to understand our challenges and deliver solutions that aligned with our goals is impressive. Additionally, their integrated approach - covering strategy, execution, and analytics - ensured seamless coordination across all aspects of the project.

Are there any areas for improvement or something Risely Digital could have done differently?

While the overall experience was highly positive, expanding their team during peak workload periods could further accelerate delivery on high-pressure projects like ours.