Risely Digital

BACKGROUND

Please describe your company and position.

I am the Director of the Public Heritage Preservation Institution Lipik of JU LIPIK

Describe what your company does in a single sentence.

 The City of Lipik is a local government unit responsible for managing public services and strategic development projects, including the revitalization of cultural heritage and tourism infrastructure through the Terme Lipik project.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We hired Risely Digital to create a comprehensive project website that transparently presents the full development lifecycle of the Terme Lipik project, an integrated initiative aimed at restoring cultural heritage and activating the tourism potential of three strategically important historic buildings in Lipik.

SOLUTION

How did you find Risely Digital?

Other

Why did you select Risely Digital over others?

Good value for cost

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 Risely Digital was responsible for the complete technical and content implementation of the website on the WordPress platform. The scope included responsive development optimized for all screen sizes, advanced performance optimization in line with Google PageSpeed and GTmetrix standards, and a comprehensive SEO package for long-term search visibility.

The project also included interactive animations with a strong focus on the homepage to create a strong “wow” effect, social media sharing readiness, and the implementation of Google Tag Manager and Google Analytics. Additional deliverables included Google Maps integration, a contact form, newsletter module with Mailchimp synchronization, GDPR and cookie compliance modules, clear site architecture, and continuous technical maintenance throughout the entire project lifecycle.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a fast, stable, and SEO-optimized website that clearly communicates the scope, progress, and strategic importance of the Terme Lipik revitalization project, while meeting all technical, legal, and accessibility requirements for a public sector initiative.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was well structured and reliable. All key milestones were delivered on time, and Risely Digital was highly responsive to feedback, adjustments, and additional clarifications throughout the project.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The simplicity and clarity of communication were impressive. Everything was easy to agree on, and complex technical topics were always explained in a clear and understandable way.

Are there any areas for improvement or something Risely Digital could have done differently?

No significant areas for improvement were identified.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Punch Club Croatia

Describe what your company does in a single sentence.

Punch Club is an award-winning distillery specializing in ready-to-drink cocktails in bottles and kegs that are organic, low in sugar, and produced with a strong focus on environmental sustainability.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Create a clear, simple, and visually attractive one-page website that accurately reflects the Punch Club brand and presents products in an easy-to-understand way.
• Define strong, consistent messaging and visual identity through structured planning, workshops, and copywriting that align all stakeholders around a single direction.
• Deliver an end-to-end website solution, including design, development, and analytics implementation, within tight timelines to support distributor coordination.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project started with a detailed questionnaire through which Risely Digital gathered our initial ideas and expectations. Based on that input, they prepared the groundwork and organized a structured workshop that guided us toward a clear and shared direction. After defining the final concept, they delivered the copywriting and design, followed by development once everything was approved. After our final review and confirmation, the website was successfully launched.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We ended up with a clean, simple, and visually attractive website that exceeded our expectations in terms of both quality and overall presentation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire process was well-structured, fast, and aligned with the plan. Speed was especially important for us due to coordination with distributors, and this requirement was fully respected and delivered on time.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They consistently deliver exactly what is agreed upon. Even for a relatively simple website, they managed to exceed our expectations and were always willing to go the extra mile until the final result fully met our standards.

Are there any areas for improvement or something Risely Digital could have done differently?

We have no complaints at all. We were extremely satisfied with the entire team and the collaboration overall.

BACKGROUND

Please describe your company and position.

I am the CEO of Mediatop International d.o.o.

Describe what your company does in a single sentence.

Mediatop International is a leading media company specializing in publishing fashion and lifestyle content through premium magazines, particularly international licenses including Grazia, Marie Claire and Hello! magazine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Our main objective was to significantly boost organic traffic to Grazia.hr, the digital edition of Grazia magazine. We wanted to establish the website as a go-to platform for fashion and lifestyle content without relying on paid media. The challenge was to attract and retain an engaged audience in an oversaturated market while maintaining the brand's editorial vision.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project spanned over two years and involved a comprehensive approach to SEO optimization and content strategy development. Risely Digital began with a thorough SEO audit, identifying technical issues and optimizing metadata to improve the visibility and performance of Grazia.hr on search engines. They developed a detailed content strategy that focused on a mix of trending and evergreen topics, ensuring content remained both relevant and engaging over time. Throughout the project, Risely provided monthly SEO support, offering continuous guidance on content creation and general SEO practices. This enabled our team to focus on producing high-quality content while ensuring it aligned with best practices and audience intent. Additionally, Risely provided custom reporting, delivering actionable insights and recommendations that helped us make data-driven decisions to further enhance the website’s growth and engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

+2000% Growth in Organic Traffic: Within two years, organic traffic increased dramatically.
Higher User Engagement: Session duration and engagement rates improved significantly due to strategic content improvements.
Improved Search Rankings: Grazia.hr achieved higher rankings for key search terms, boosting visibility and traffic.
Domain Rating Increase: Domain rating increased from 38 to 47 (Ahrefs).
Enhanced Brand Awareness: A surge in search volume for Grazia and better social media engagement reflected increased visibility and loyalty.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital delivered all milestones on time, providing clear timelines, detailed updates, and actionable insights. Their team demonstrated excellent communication and responsiveness, which ensured seamless collaboration.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to tailor strategies that aligned with both our audience's needs and Grazia's brand vision was exceptional. Risely’s expertise in combining technical SEO with content strategy delivered tangible and sustainable results.

Are there any areas for improvement or something Risely Digital could have done differently?

While their service was excellent, it would have been beneficial to have more proactive reporting during the initial phases to track short-term wins.

BACKGROUND

Please describe your company and position.

I am the ex CEO (Now management consultant) of ex Progreso Grupa (Now Kompare)

Describe what your company does in a single sentence.

We provide expert credit brokerage services, guiding clients through the process of finding and securing the best credit solutions available.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We hired Risely Digital to increase the number of inquiries for our core service—credit brokerage. This involved running targeted digital campaigns for the Croatian market, specifically through Google Ads, focusing on Search and GDN. Additionally, we needed their expertise to implement robust analytics for tracking and evaluating leads from various sources such as email, phone calls, and contact forms.

SOLUTION

How did you find Risely Digital?

Through a recommendation

Why did you select Risely Digital over others?

• High ratings
• Company values aligned
• their expertise in digital campaigns

How many teammates from Risely Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I really can't remember everything in detail as you suggested, but these are roughly key deliverables in bullets: Setting up and managing Google Ads campaigns. Continuous A/B testing and optimization to improve performance. Collaborating with us on tracking lead sources using Google Analytics. Implementing advanced analytics to track and evaluate leads from multiple sources, such as email, phone calls, and contact forms. Creating a Google Looker report to display real-time results, providing a clear overview of key performance metrics. This report was also used during monthly presentations to review results and inform future strategy. Providing actionable insights during regular in-person meetings and online communication. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaigns resulted in a significant increase in high-quality leads, successfully achieving our goal of more inquiries for credit brokerage services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they maintained excellent project management, consistently delivering on time and proactively addressing our needs. Their regular updates and actionable insights ensured that we stayed aligned with the project goals.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their proactive approach, creative ideas for targeting niche segments, and ability to navigate legal and policy limitations in advertising were particularly impressive.

Are there any areas for improvement or something Risely Digital could have done differently?

Overall, we were highly satisfied with Risely Digital’s work. 

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of Instar Centar

Describe what your company does in a single sentence.

Instar Center is a leading Croatian company specializing in IT and technological equipment with both online and physical stores

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We hired Risely Digital to develop a comprehensive PPC strategy focused on eCommerce growth. The goal was to drive more website traffic, increase online sales, achieve higher conversion rates, optimize advertising costs, and significantly improve ROAS

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads Campaigns: Setting up and optimizing Google Search campaigns for key product categories, implementing Dynamic Search Ads (DSA) to maximize relevant search coverage, and launching Performance Max campaigns with advanced “Conversion Value” bidding strategies to drive sales and improve ROAS.

Analytics Implementation: Enhancing tracking systems for detailed performance insights and better attribution.

Real-Time Reporting: Developing a Google Looker dashboard to monitor campaign results in real-time, with monthly presentations for strategy updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration delivered exceptional results, including a significant increase in sales, revenue, and ROAS. The newly introduced campaign types drove substantial growth in website traffic and customer conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital maintained excellent project management, delivering all milestones on time and adapting their strategies based on campaign data. Their proactive approach ensured alignment with our goals and swift responses to any challenges.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their extensive expertise in PPC advertising for eCommerce, combined with their deep understanding of our industry, products, and business needs, stood out. Their data-driven approach and ability to adapt to a competitive market delivered impressive results.

Are there any areas for improvement or something Risely Digital could have done differently?

We were highly satisfied with their work. If anything, providing even more frequent updates during the early stages of the project could have added additional clarity and streamlined the process further.

BACKGROUND

Please describe your company and position.

I am the Digital Director of Vogue Adria

Describe what your company does in a single sentence.

Vogue Adria is a media outlet, with print and digital platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• SEO for website

SOLUTION

How did you find Risely Digital?

• Referral
• Other

Why did you select Risely Digital over others?

Referred to me

How many teammates from Risely Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely conducted a comprehensive optimization of our lifestyle website, starting with a full SEO audit to identify technical issues, site structure improvements, and keyword opportunities. They developed a strategic roadmap, focusing on technical SEO, on-page enhancements, and off-page strategies. Key optimizations included improving site speed, mobile responsiveness, and fixing indexing issues. They implemented a robust content strategy with high-value keywords, optimized meta tags, and internal linking. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just 10 months, Vogue Adria achieved impressive milestones:
Rapid Audience Growth: Monthly traffic grew consistently, with a sustained month-on-month growth rate exceeding 70%.

User Engagement: Bounce rates decreased, and time on site improved, reflecting content relevance and quality.
Domain authority improvement: A boost in domain rank by 377%,  from 9 to 43 (Ahrefs) in 10 months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered within the agreed timeframe and responded to our needs beyond expectations.

What was your primary form of communication with Risely Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to go above and beyond for their client and amazing communication skills are remarkable.

Are there any areas for improvement or something Risely Digital could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Director of Center for Digital Development of HGK

Describe what your company does in a single sentence.

The Croatian Chamber of Economy is an independent professional and business organization which promotes, represents and coordinates common interests of its members before government bodies and other authorities in the country and abroad.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Defining clear guidelines to improve engagement and user satisfaction
• In-depth analysis of the Digitalna komora
• Identifying opportunities for innovation and growth

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Risely Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital delivered a comprehensive strategic roadmap for Digitalna komora, covering multiple key areas:

o Analysis of the Current State

o Market Research and Trend Analysis

o User-Centric Design Recommendations

o Defining and Positioning Digitalna komora’s Products:

o Communication, Marketing and Sales Strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

o Increased clarity on how to align Digitalna komora’s products with market demands.

o A well-defined strategy for enhancing user experience and engagement.

o Identification of new opportunities for service expansion

o A robust communication strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital exhibited exceptional project management. Every phase of the project was delivered on schedule, with clear timelines, regular updates, and quick responses to feedback. Their ability to adapt to our evolving needs was commendable.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to distill complex market and user data into actionable recommendations was outstanding. 

Are there any areas for improvement or something Risely Digital could have done differently?

While their research and strategy were impeccable, we would have appreciated additional support during the operational implementation phase.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Butan plin

Describe what your company does in a single sentence.

We specialize in delivering reliable and innovative LPG solutions to homes and businesses across Croatia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We hired Risely Digital to create and execute a lead generation strategy in a very short timeframe. This included building a responsive website aligned with our new branding, crafting compelling landing pages for B2B and B2C campaigns, creating high-quality content, managing our social media presence, and designing and executing digital campaigns across multiple channels.

SOLUTION

How did you find Risely Digital?

• Referral
• Other

Why did you select Risely Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included:

• Designing and developing a responsive website aligned with our new branding.
• Creating optimized landing pages tailored to B2B and B2C audience for use in campaigns.
• Crafting a lead generation strategy and actionable plan.
• Producing high-quality, engaging content for the website and campaigns.
• Managing and revitalizing our social media presence.
• Planning, preparing, and executing performance-driven digital campaigns across all platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within weeks of launching the campaigns, we saw a significant increase in leads, both in volume and quality. The new website received overwhelmingly positive feedback from stakeholders and customers, while the optimized landing pages achieved above-average conversion rates for B2B and B2C audiences. Our social media engagement also saw notable growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely’s project management was excellent. They delivered all key milestones on time despite tight deadlines. The team was highly responsive, proactive in communication, and quick to adapt to any changes or feedback.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The team's ability to understand our challenges and deliver solutions that aligned with our goals is impressive. Additionally, their integrated approach - covering strategy, execution, and analytics - ensured seamless coordination across all aspects of the project.

Are there any areas for improvement or something Risely Digital could have done differently?

While the overall experience was highly positive, expanding their team during peak workload periods could further accelerate delivery on high-pressure projects like ours.

BACKGROUND

Please describe your company and position.

I am the CEO of Mediterra Herbal

Describe what your company does in a single sentence.

Uchka Cosmetics offers sustainable, hand-made skincare products crafted with locally sourced wild plants extracts to promote natural beauty and well-being.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We initially engaged Risely Digital for social media management and advertising to improve our digital outreach.
• Later, they expanded their role to include administration and maintenance of our webshop.
• As our needs evolved, we partnered with them to redesign our website with specific goals of enhancing user experience, modernizing design to align with our brand identity, and creating a robust platform that effectively showcases Uchka's unique products and values.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

Good value for cost

How many teammates from Risely Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The task was to create a modern, functional, and user-friendly eCommerce website that seamlessly integrates Uchka's brand identity while improving the overall shopping experience. The project scope included:

• eCommerce enhancements: Improved product categorization, content management, and functionality for a smoother user experience.
• New features: Predictive search, geolocation-based language redirection, and accessibility features to ensure inclusivity for users with disabilities.
• Database transition: Transferred and integrated the existing webshop database to ensure a seamless transition to the new platform.
• Design and layout adaptation: Created a visually appealing, responsive, and mobile-friendly design aligned with the Uchka brand. 
• Multi-language setup: Implemented a multilingual structure to cater to diverse audiences.
• Testing and deployment: Conducted rigorous testing to ensure all functionalities work flawlessly before the launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The redesigned website features an improved structure, faster loading times, and a seamless mobile-friendly design, providing users with a smoother and more intuitive browsing experience. The implementation of features such as predictive search, geolocation-based language redirection, and enhanced accessibility ensures the website caters to a wider range of users, making it more inclusive and efficient.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital excelled at managing the complexity of this project. The initial phase included a collaborative workshop to define goals and set expectations. Throughout the process, we communicated via email, regular calls, and online meetings where deliverables were presented and discussed in detail. They consistently met deadlines, even under a tight timeline, and their responsiveness to feedback was exceptional. Minor adjustments, such as content updates and font size refinements, are still ongoing, but the agency has remained highly supportive and available.

What was your primary form of communication with Risely Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to manage a complex e-commerce project while maintaining excellent communication and meeting every milestone was remarkable. The inclusion of a strategist in the project added depth to their approach, ensuring that the final product aligned perfectly with our business objectives.

Are there any areas for improvement or something Risely Digital could have done differently?

While the overall experience was excellent, a more proactive approach in the early stages—such as providing additional clarity on timelines and deliverables—could have further streamlined the process. That said, their responsiveness and adaptability throughout the project made up for this, and they were quick to address any concerns we raised. 

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Syskit

Describe what your company does in a single sentence.

Syskit creates advanced software solutions that enable businesses to efficiently manage and secure their Microsoft 365 and SharePoint environments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We engaged Risely Digital to help us scale lead generation efforts for our flagship product, Syskit Point. Our primary goals were to significantly increase Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) while optimizing costs and maintaining lead quality. Additionally, we needed their expertise to restructure our Google Ads account, implement advanced tracking, and discover new market opportunities.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• Great culture fit
• Referred to me

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital’s scope of work included:
Google Ads Account Reconstruction: Restructuring the Google Ads account to prioritize Syskit Point and improve efficiency.
Advanced Analytics Implementation: Implementing GA4 and enhanced tracking systems for accurate attribution of leads and campaign performance.
Real-Time Reporting: Developing a Google Looker report to present real-time campaign metrics and share results monthly.
Lead Quality Optimization: Leveraging Power BI and Google Ads data to refine keywords, targeting, and bidding strategies for better lead quality.
Campaign Management: Executing and optimizing Google Search campaigns and dynamic ads, focusing on micro-conversions and lead generation.
Market Expansion: Conducting focused and exploratory campaigns to identify promising new markets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered outstanding results, including:
130% Increase in MQLs and SQLs in first year of cooperation
Notable growth in micro conversions, such as e-book downloads.
Cost Efficiency: While there was a 14% increase in cost per lead initially, subsequent periods saw improvements in cost efficiency as optimizations continued.
Market Expansion: Successful identification of new market opportunities alongside robust performance in core markets such as the US and UK.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Describe their project management. Did they deliver items on time? How did they respond to your needs?
Risely Digital demonstrated exceptional project management. They maintained clear communication, delivered milestones on time, and proactively addressed challenges. Their ability to adapt strategies based on data insights ensured alignment with our business goals.

What was your primary form of communication with Risely Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their extensive experience in B2B marketing within the IT industry is particularly impressive. It was evident that they had thoroughly familiarized themselves with our industry, business operations, and products. This deep understanding, combined with their expertise in digital advertising, analytics, and a data-driven approach, resulted in outstanding outcomes.

Are there any areas for improvement or something Risely Digital could have done differently?

Overall, we were highly satisfied with their work. One area for potential improvement could be more frequent interim updates during the exploratory phases, which would provide additional clarity during market expansion efforts.