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Project Seven NZ

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What's holding you back?

Project Seven is a fractional strategy, marketing and operations partner for New Zealand founders and franchisees. We help you diagnose what is really limiting capacity and revenue, then plug in across strategy, delivery and systems so the whole business runs properly, not just the front end.

  • Min project size
    $1,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2025

Overview by:

Reviewer avatar
Paij Whinery
Director About the Team

Service Lines
Business Consulting
25%
Marketing Strategy
25%
Search Engine Optimization
15%
Social Media Marketing
15%
Content Marketing
10%
Pay Per Click
10%
Select Focus Area
Branding Focus
Brand messaging
20%
Brand strategy
20%
Corporate identity
20%
Naming
20%
Product branding
20%
Advertising Focus
Programmatic advertising
80%
Out of home advertising
20%
CMS Focus
WordPress CMS
30%
Wix CMS
25%
Adobe Experience Manager CMS
20%
Umbraco CMS
15%
Sanity CMS
10%
Content Marketing Focus
Blog Writing Services
50%
Copywriting
50%
Content Writing Services Focus
Business Plan Writing
20%
SOP Writing
20%
Technical Writing
20%
Case Study Writing
10%
Editing and Proofreading Services
10%
Product Description Writing
10%
Resume Writing
10%
Conversion Optimization Focus
Conversion Rate Auditing Services
25%
Conversion Research Services
25%
Landing Page Optimization Services
25%
Performance Reporting Services
25%
Digital Engineering Focus
Product engineering
40%
Data engineering
30%
Database Engineering
30%
Digital and IT Strategy Consulting Focus
Data Privacy Consulting
40%
Digital Transformation
30%
IT Governance
30%
Frameworks and CMS
NextJS
50%
React
50%
Media Buying Focus
Out of Home Media Buying
50%
Print Media Buying
45%
TV Media Buying
5%
Platform SEO Focus
WordPress SEO
55%
YouTube SEO
40%
Shopify SEO
5%
Design Focus
Annual Reports & Newsletter Design
20%
Brochure & Pamphlet Design
20%
Business Card Design
20%
Infographic Design
20%
Presentation Design
20%
SEO Focus
Content development
15%
Link earning & development
15%
Local search
15%
Mobile optimization
15%
Technical SEO
10%
Amazon SEO Services
5%
Generative Engine Optimization
5%
On site optimization
5%
Other SEO
5%
SEO Reputation Management
5%
Website Migration
5%
User Experience Focus
UX Strategy
35%
Usability Testing
35%
User Research
30%
Industries
Advertising & marketing
20%
Education
20%
Legal
20%
Non-profit
20%
Telecommunications
20%
Clients
Small Business (<$10M)
100%

Pricing Snapshot

Min. project size $1,000+
Avg. hourly rate $150 - $199 /hr
Rating for cost 5 /5

Most Common Project Size

Confidential based on 2 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Overall Review Rating

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  • Cost

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  • Willing to Refer

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See all 2 Reviews

Project Seven NZ Reviews

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Search Engine Optimization for Education

  • Search Engine Optimization
  • Confidential
  • Apr. - Sep. 2026
4.5
Quality
5.0
Schedule
4.0
Cost
5.0
Willing to Refer
5.0
"It felt that they really cared about my business doing well."
Oct 20, 2026
Career Coach, Liz Barry Ltd
Liz Barry
Verified
  • Education
  • Auckland, New Zealand
  • 1-10 Employees
  • Online Review
  • Verified

Project Seven NZ provided SEO and AEO services for a life and career coaching firm. The team worked to improve the client's online presence.

Advertising for Telecommunications Company

  • Advertising Search Engine Optimization Social Media Marketing
  • Other advertising Content development
  • Confidential
  • Aug. 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"I don't think there's anything they can improve on."

Aug 25, 2026
Director, Vorco
David Broome
  • Telecommunications
  • Auckland, New Zealand
  • 1-10 Employees
  • Online Review

Project Seven NZ manages a telecommunications company's digital ads and social media presence. They create strategies, post content on LinkedIn, and manage Google Ads.

Showing 1-2 of 2 Reviews

Our Story

Kody and I are both neurodivergent. He's ADHD, I'm autistic and ADHD with a chronic illness on top. Neither of us could run on hustle, so we built Project Seven to run on systems instead. It cleared its debt and kept going through the weeks we couldn't.

Then we started building our own software, because every tool we tried made us bend around it. Now we do that for other small businesses. Custom software used to cost ten grand and take months. It doesn't anymore, and most people don't know yet.

Meet the Team

Paij Whinery

Paij WhineryDirector

What Sets Us Apart

We build it, then we run our own business on it.

The CRM, the proposal tool, the client portals all went live inside Project Seven before any client saw them. If something is clunky, we're the ones stuck with it at 11pm. Nothing goes out until we've lived with it ourselves.

Dev-marketers

Developers can build anything but rarely think much about the business it's for. Marketers understand the business but can't build the thing. We kept landing in the middle of those two, so we set up shop there.

You own what we build, and we put that in writing.

No lock-in and no platform to bend yourself around. Apps and templates are yours outright, code and documentation included. Security and data protection go in from the start rather than getting bolted on later.

Tools and Technology

Slack
Google Meet
Google Drive
Make
Google Docs
Google Sheets
GitHub
AWS
Google Cloud Platform
Docker
Google Forms
Canva

Commonly Asked Questions

Every client starts the same way, and we don't improvise it. The proposal gets signed through our own tool, which files the agreement and creates the client record on the spot. We set up the shared folder, then sit down for a ninety minute discovery meeting and take the brief properly. If something comes up that sits outside what was signed, we flag it in the room and come back with a cost. Nothing gets quietly absorbed. The brief goes into the CRM and back to the client for sign off. Only then do we break it into deliverables with dates and owners. We agree the check-in rhythm, put the recurring invite in the diary, and set up billing so the first invoice isn't a surprise. It's deliberately boring. Onboarding is where most agency relationships go wrong, and usually it's because nobody wrote down what was agreed.

Real numbers, all backed by your contract terms and actual delivery. Depends what it is, so here are real numbers rather than a vague promise. We acknowledge anything new within one business day. That's written into our contracts, and it can be as simple as "got it, you'll have it Thursday." A task that arrives without a due date is due by the end of that week. Small pieces of work sit inside the weekly rhythm. Websites we now build in hours, where the same job used to take days or weeks, because we build with AI properly. A working prototype for a custom app takes days rather than months. Bigger builds get phased, and a first phase usually runs three to four weeks with something you can actually use at the end of it. If a deadline is at risk, we tell you early. Early is a scheduling problem. Late is a client problem.

We agree the channel and the check-in rhythm during onboarding, put the recurring invite in the diary, and write both into the brief. Nobody should be sitting there wondering when they'll next hear from us. Day to day, anything new is acknowledged within one business day. If a deadline is at risk, or something lands outside what was agreed, you hear it from us early and with a cost attached rather than discovering it later. Reporting is where we're particular. The rule we build to is that you should never have to look up a word in your own report. If traffic dropped, the report says traffic dropped, plainly and at the top, before any explanation of why. No vanity metrics and no dashboards designed to look busy. Clients on retainer get a portal where the work, the documents and the reporting sit together, so none of it depends on digging back through email. One client did the maths on our retainer unprompted, worked out how many new signups it would take to break even, and hired us anyway. He asked for no smoke and mirrors. That's the bar we report to.

Around eighteen at the moment, across a team of five. That number is deliberate and we keep an eye on it. When I took Project Seven over in late 2025 the list was longer, and a fair few of those clients were quietly losing us money. We cut it back to the ones we could do properly, cleared the debt, and the business has been healthier ever since. So we cap it. If taking someone new on means an existing client gets less of us, we say no, or we tell you honestly when we'd have room. Not everyone loves hearing that. It's also the reason our clients stay and the reason we're still reachable within a business day. The mix helps. Some are long-term retainers, some are one-off builds, so it isn't eighteen people all needing us on the same Tuesday.

We measure against the client's number rather than ours. Every engagement starts by agreeing what would make it worth the money. For one accounting client that's new client signups weighed against what we cost him, because he ran that maths himself before he hired us. For a commercial cleaning client it's revenue growth toward a ten million dollar target, and complaint volume, because complaints were the thing quietly losing them contracts. Two very different scoreboards, and neither of them is impressions. Then we report against it plainly, including the months it goes badly. Traffic went up is useless if nothing came of it. The other measure is quieter and harder to put in a chart. How much of the owner's week comes back. Most of the people we work with started their business because they loved something, then spent five years doing admin instead. If they're back doing the part they're actually good at, we've done the job.

Contact Project Seven NZ

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Liz Barry Ltd

(1)
Liz Barry Ltd Logotype

Liz Barry

Project Seven NZ

(2)
Project Seven NZ Logotype

Paij Whinery

Project Seven NZ Logotype

Paij Whinery

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