PBJ Marketing

BACKGROUND

Introduce your business and what you do there.

We’re an accessibility lift and home elevator company that does sales, installation, and service to various types of lifts and home elevators. I’m VP of the company.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PBJ Marketing?

We wanted professional digital marketing help for our search engine marketing efforts through PPC management.

SOLUTION

What was the scope of their involvement?

They’ve done various aspects of search engine marketing, including PPC. To start the project, they asked us questions and clarifying questions about our business. Once they had their arms around our business through interviews and their own research, they started managing our PPC accounts. In addition to managing our PPC efforts, they track and report on our performance. 

What is the team composition?

We work directly with David (CMO and Cofounder) and James (Senior Manager, Paid Media), but there are a total of four people that we’ve worked with. 

How did you come to work with PBJ Marketing?

They were a referral from a company that does our SEO. That company doesn’t handle PPC services, so they recommended PBJ Marketing when we asked them about PPC. Our intro call was very impressive. It was clear that they’d be focused on measurable goals and outcomes, making sure we were on the same page along the way so we could appreciate the results of their work along the way. 

What is the status of this engagement?

We’ve been working with them since October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From the beginning, we’ve been very pleased. While we were a little uneasy about offloading our PPC accounts to an external provider, they’ve handled it professionally from day one. They’ve done a nice job staying in line with our cost per lead, customer acquisition cost, and staying within our budget. We’ve benefitted from working with folks who primarily focus on this type of work, so we can focus on our industry and what we do best.

How did PBJ Marketing perform from a project management standpoint?

They’ve done very well. We have regular meetings with them where we review progress. The communication, whether via email or an online meeting, is timely and professional.  

What did you find most impressive about them?

They’re numbers people. Whether it’s a step forward or backward, they’ll communicate the truth about our performance directly and clearly. That’s a winning formula.

Are there any areas they could improve?

Nothing comes to mind. 

Do you have any advice for potential customers?

Listen to their recommendations and give them a chance to deliver on their suggestions. You won’t be disappointed.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager for a small B2B manufacturing firm in Atlanta.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

We make small precision parts and other specialty products for manufacturing firms. We also do sourcing services as well. We hired PBJ marketing to help us set up and manage our Google Ads campaigns and SEO services for us. PBJ's goal was to drive consistent inbound inquiries from our targeted businesses at an efficient cost per conversion.

SOLUTION

How did you select PBJ Marketing and what were the deciding factors?

Initially, I met with 4 - 5 well-known agencies in the city personally. But, I thought that that they were too expensive for us.Then I found PBJ marketing online, after reading all the clutch, Google place and other reviews, we have decided to go with PBJ. And, I thought that it the right decision.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Even though we had a decent website, we were not getting any inquiries from the targeted business though our website. We never got a single inquiry about our product range online. The problem wasn’t with the website as such but it was with the fact that the website was never promoted in any way.

Nobody knew we had an online presence at all. PBJ team did a great work by implementing PPC and Google ads and then even created various social media profiles for us and updated content on a weekly basis there. The Google ad implementation and campaigns were spot on.

How many people from the vendor's team worked with you, and what were their positions?

The PBJ marketing team worked directly with me and my team. Nick, the strategy manager and even Phillip, the CEO was just one call away.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are really happy with the outcome of the campaigns so far. We have to temporarily pause the campaign due to the Covid situation but surely will resume the campaigns by the end of January.

Describe their project management style, including communication tools and timelines.

The dedicated account manager was always available even in weekend.The team communicated with us regularly using various tools such as Zoom, Slack, Skype and direct phone calls as well.

What did you find most impressive or unique about this company?

When working with PBJ Marketing, they share their extensive knowledge and experience every step of the way. The team worked with us as partners and gave all we needed to gain the best possible results. The account manager was extremely knowledgeable and helped us in every possible way he can.

Are there any areas for improvement or something they could have done differently?

Not really. So far so good from PBJ marketing. I'm impressed with their dedication and hard work. They know what they are doing.

BACKGROUND

Please describe your company and your position there.

Our mission is to partner with our greater community to lead conservation and inspire stewardship of our rivers and watersheds across the great state of Montana. I am the Director of Development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

Despite being one of the largest nonprofits in the state and one of the most prominent in water conservation, our website has always retained a healthy engaged audience, but we knew we should have been growing bigger and faster.

We sought a digital marketing partner who could not only increase our traffic but provide strategic consultation and brand planning to increase engagement.

SOLUTION

How did you select PBJ Marketing and what were the deciding factors?

We found PBJ through Clutch.co. We decided to hire PBJ because of their extensive experience and successful case studies within the nonprofit and organizational space. They impressed us with their proposal which included a deeper level of insights and competitors research that other agencies did not bring to the table.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They started with a deep dive analysis of our website, identifying all the high-value keywords our competitor sites were ranking for. They then performed a comprehensive UX audit to assess how current traffic was performing and how visitors were engaging and not engaging.

They then worked with us to come up with a custom SEO strategy focused on moving existing pages higher up in Google’s page rankings for the keywords we knew we needed to rank for better.

PBJ also provides guidance on content creation. They laid out a plan for dedicated new content hubs driven by keyword research and improvements to website structure and user flow.

PBJ implemented SEO best practices such as installing SEO tools, following metadata best practices, making images smaller, and overall standardizing how content is created.

How many people from the vendor's team worked with you, and what were their positions?

We have a dedicated SEO account manager who also leads the overall SEO strategy. He is also our primary point of contact. The entire SEO team consists of at least one developer, and content manager (and a couple writers), an data analyst for reporting, and a team of link builders.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We just received our 2020 recap since we started and we’ve seen an 80% increase in Organic Traffic compared to the same period last year. We’ve also seen a nearly 150% increase in New Visitors, people who have never visited us before.

Additionally, though we can’t attribute all of this to SEO but we can attribute a large portion, we’ve seen a 400+ % increase in donations.

Describe their project management style, including communication tools and timelines.

Very responsive and very organized. I can always count on getting a same-day response from them, or immediately the next day at the latest. We are never in the dark on what they’re doing, what is owed to us, what we owe them, etc. I wish my own team was as organized! But they really help keep us organized.

What did you find most impressive or unique about this company?

They guarantee their deliverables, no matter how hard or difficult they are to achieve. Most SEO agencies DO NOT do this. They don’t buy links like most agencies. They reach out to websites and offer guest posts.

This approach sometimes takes a bit longer, but is the highest quality link you can get, and no matter how long or hard it takes they promise to deliver in full. They also guarantee you’ll keep that link otherwise they will replace it.

Are there any areas for improvement or something they could have done differently?

No, love PBJ!

BACKGROUND

Please describe your company and your position there.

Our firm is one of the largest professional services network in the world. We provide consulting, audit, legal, advisory and tax services to a multitude of clients serviced by our thousands of professionals deployed across the globe. I am Project Manager in our Cyber segment where I work with clients to build, mature, and expand their cyber programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

With the recent rollout of new proprietary software products and cyber services, we hired PBJ to kick off an integrated Paid Media and SEO campaign. Our goal is to target high-profile companies within specific industries with the objective of generating brand awareness and qualified lead capture specific key decision-makers.

SOLUTION

How did you select PBJ Marketing and what were the deciding factors?

We found PBJ through a Google search of top digital marketing agencies. We interviewed many agencies with several rounds of elimination and PBJ consistently stood out. In the end, it was PBJ’s thorough industry research, understanding of our marketing needs, and well thought out execution strategy that won us over. No other agency asked the sort of pointed and pragmatic questions as PBJ. I do a lot of RFPs, and with PBJ, the RFP process itself felt like onboarding and kickoff. When it came time to make a decision and move forward, we felt we’d be taking one step back if we went with anyone else.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PBJ is tasked with the ongoing setup up and management all PPC campaigns and digital media buys for our nationwide campaign. This includes ad platform account setup, individual campaign set up (10-15 live campaigns at any given time), ad spend budget management, campaign conversion tracking and optimization, ad creation (text, banner, video, and animation), landing page design and optimization, and ongoing reporting. Key deliverables are brand awareness lift, website visits, lead capture (i.e. contact us, more information requests) and remarketing visits.

How many people from the vendor's team worked with you, and what were their positions?

The two owners of the agency led both the RFP response and the onboarding and remained in the forefront for the first couple of months of our engagement. They were supported by what would eventually become a dedicated marketing team. Once everyone felt our program was running smoothly, management of the account transitioned over to a Senior Account Manager and marketing team with senior leads for both Paid Media and SEO. This team was then also supported by a strategy and execution team. I’d say, in total, we had about 6-8 folks on our account which seems big but was well organized with a single POC.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our paid media campaigns continue to outperform month-over-month. Most recently, PBJ identified an untapped digital campaign placement which resulted in one of our most successful runs, garnering 19 leads for just $15.11 CPL in on month alone. Looking at Q4 alone, digital paid media initiatives alone generated 256 conversions (150% above our target goal) and hit an industry-low CPA of just over $26 (our previous record low CPA before PBJ was $73). On average, throughout 2020, conversions have seen a 20-30% increase month over month.

Describe their project management style, including communication tools and timelines.

Despite the large team and massive campaign “footprint”, communication and project management are very efficient and streamlined. We use a variety of tools from Google docs to Slack to Asana. We also get weekly email updates in addition to monthly, quarterly, and annual detailed reports. PBJ also created for us live-feed data dashboards for all our campaigns so we can see results happen in real-time.

What did you find most impressive or unique about this company?

PBJ emphasized from the very beginning that they do not want to be seen as a typical vendor, but rather strategy consultants on all things digital; they are just that! We don’t make a single digital marketing decision without PBJ’s input. Whether it’s part of their SOW or not, they are always willing to assist and advise. We truly believe they are an extension of our own team and always looking out for the best interest of our business.

Are there any areas for improvement or something they could have done differently?

Not really. We did have issues getting PBJ all the appropriate access they needed to get up and running, but this was more or less on our end. PBJ was very patient and went above and beyond assisting us with getting control of our PPC accounts from our past agency.

BACKGROUND

Please describe your company and your position there.

The North American headquarters for one of the world’s leading automobile manufacturers and the largest carmaker in Europe. Our US operations consists of a worldwide family of distinguished and exciting brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen.

At the time of my recent employment, I served as Senior Brand Manager, Midwest Division. My job was to provide corporate marketing and sales support through locally focused marketing programs for affiliated dealerships.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

In preparation for the launch a new line of high-end, but affordable and energy efficient, all terrain and sport vehicles, the company developed a nationwide marketing campaign designed specifically to help support the company's extensive affiliate dealership network.

PBJ was tasked with the setup and management of targeted Digital Paid Media campaigns across Search, Social, Video, and Native ad platforms. The goal was to rise brand awareness and excitement and encourage people to visit their local dealership for a test drive.

PBJ was also in-charge of locally supported SEO campaigns, creating content, and increasing organic search rank and website traffic for auto related consumer topics.

SOLUTION

How did you select PBJ Marketing and what were the deciding factors?

I had worked with PBJ in the past for another company/brand where they helped execute upon a similar campaign that helped support locally owned brand affiliates.

We interviewed several agencies in the process who had similar experience as well, but we ultimate chose PBJ due to their hands-on/manual approach to PPC, the level of account support they provide clients, and the apparent advanced level of data tracking and detailed reporting.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PBJ kicked things off with an onboarding phase that included market research, customer profiling, and funnel-based goal setting. They helped up sent target benchmarks for all our primary KPIS (CPA, LTV, ROAS, etc.).

They even helped us set up a complex attribution tracking model that took into account all the various touch points and interactions throughout the customer lifecycle, which was a big initiative we always wanted to achieved, but struggled in its creation.

After onboarding, PBJ built out all of our PPC campaigns at a local-level and created locally-focused ad copy and creative for each dealership. We launched campaigns across all paid media channels and PBJ was in charge of all the day to day operations and budget management for 100s of campaigns.

On the SEO front, the optimized every single Google My Business profile for each dealership and worked with dealerships to write and post blogs and guest articles of seasonal auto trends. This helped build activity and search presence in local Google listings.

How many people from the vendor's team worked with you, and what were their positions?

This was/is a very big program and required a large team to execute many deliverables. I don't know how big the full team was because the senior managers and supporting staff.

The senior team included an Account Supervisor who was our primary POC. On the PPC front, the senior team included a social media manager, paid search manager, and data analyst. On the SEO front, we had a senior manager for each of their 3 focus areas which was content, technical, and link building.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We did not give our agencies much time to prep and launch, but PBJ was able to move fast and hit the ground running. Campaigns were launched almost immediately.

Month over month performance of campaigns always improved. Within 6 months, ROAS improved by nearly 60%. By the end of the fiscal year, our paid media KPIs performed 20% higher the year-end goal.

Describe their project management style, including communication tools and timelines.

Project management was superb. PBJ was always reachable either by email, phone, chat, or video and always responded usually same-day or first thing the next.

The had a very detailed project management process and tools with an interactive online Gantt timeline, Slack for informal conversations, live-feed data dashboards for real-time KPI reporting, and Google shared docs for note taking.

What did you find most impressive or unique about this company?

The most impressive part was how well they worked with our other agency partners. PBJ was the original Agency-of-Record in charge. They were one of several agencies as this was a very big online and offline campaign.

PBJ didn't stop at just what they were tasked with, PPC and SEO, they provided consultation and added-value to the entire marketing footprint. Towards the end of the program, they assumed an acting AOC role.

The other very impressive part was their quick turnaround and detailed level of reporting. They even helped us match online engagement/conversions with actual in-store visits.

They also provided us with weekly reports for each specific dealership that cross referenced digital marketing leads with dealership visits and sales.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of, everyone was very pleased with their performance.

BACKGROUND

Please describe your company and your position there.

I am the Sales and Marketing director of an accounting services firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

I was very clear that I wanted to drive more visitor traffic to the site and in general let potential clients know about our fantastic portfolio. Most importantly, sales had to improve. We also wanted to improve our social media presence as well.

SOLUTION

How did you select PBJ Marketing and what were the deciding factors?

We felt that PBJ Marketing had an impressive track record and they gave us a presentation which clearly listed our goals and their solutions to address each of those goals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They have redesigned our website, implemented SEO and PPC strategies, added blogs to our site which I think really helped our seo process. They have also worked on our social media profiles which helped us to get more visitors from the social media pages. They have done a fantastic job on fb ads by deploying the facebook ads to the most perfect audience.

How many people from the vendor's team worked with you, and what were their positions?

There was one dedicated digital strategist/ project manager for us. Few other people were also working on our project. But, they were reporting directly to the assigned manager. Weekly meetings on Skype/Zoom were held to assess the previous week’s real-time data and reports.

We were able to shift our focus from areas that were not bringing in much response to those core competencies that were more in demand. The PBJ team were always available to discuss things and to reply to our questions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our financial firm has seen a huge boost in terms of revenue from online leads and feedback from social media sites about our work and the firm has been largely positive.

Describe their project management style, including communication tools and timelines.

The assigned project manager was always available in Skype or Zoom for instant chats or calls. Emails were replied to within an hour of being sent and the quick communication helped move things faster on both sides. No issues with communication.

What did you find most impressive or unique about this company?

Their customer service without a doubt stands out. I appreciate the fact that they have never taken more than one working day to revert back in case of questions or suggestions from our side.

Are there any areas for improvement or something they could have done differently?

None I can think of now. We are really happy with their great service.

BACKGROUND

Please describe your company and your position there.

I work as the business development manager in an industrial parts manufacturing company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing?

Although our company has some kind of online market share, we felt that it was time to promote our firm a bit more in the digital space. PBJJ marketing was hired to increase our brand visibility.

What were your goals for this project?

To improve our existing website and to increase brand visibility through higher Google search engine rankings.

SOLUTION

How did you select PBJ Marketing?

They were referred to us by one of of their happy client and were one of the three digital agencies competing for the project.

Describe the scope of their work in detail.

PBJ marketing was asked to suggest strategies to improve our online brand visibility. They suggested that we first begin by redoing our website and improving our Google search engine rankings. To boost our website reach, they also added a blog and have updated it with articles on a weekly basis.

What was the team composition?

One designated account manager was always available for answering our questions and concerns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a steady rise in the number of inquiries from our targeted manufacturing companies and industrial automation firms.

How effective was the workflow between your team and theirs?

Very effective. There were no problems.

What did you find most impressive about this company?

I like the fact that they are good listeners. They take time to understand the current position of your business and then suggest what they think you should be doing, accordingly. Phillip, the CEO of the company is a brilliant guy with tons of innovative marketing ideas.

Are there any areas for improvement?

None I can think of at present.

BACKGROUND

Please describe your company and your position there.

I work as Marketing Manager in a Financial/Insurance firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

Even though we have tried another agency and "kind of happy" with their service, we really wanted to boost our online presence and increase the inbound leads for us. We really wanted to improve our social media presence as well. The ultimate goal was to attract more visitors to our website and turn them to working agents.

SOLUTION

How did you select PBJ Marketing and what were the deciding factors?

I have gone through tons of review sites and did a detailed search about 10 digital marketing companies. Finally, we have decided to go with PBJ marketing after reading their overall performance ratings and reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our ultimate goal was to recruit as many agents for us. Because insurance and financial sector is such a competitive field, it is not that easy to target the right prospects. We needed to place our ppc campaigns on right place and target the right prospects as well. PBJ took the challenge and did a great job on that.

Also, our SEO campaigns were also dropping. PBJ again did a fantastic job by doing excellent site analysis and implementing correct seo tactics. We have started to get results after a month and we did managed to take our business to the next level.

How many people from the vendor's team worked with you, and what were their positions?

There was a designated account manager for us and he was available 24X7 online to answer my questions and concerns. Phillip, the CEO of the company is such a cool guy. Even he was available to answer my questions. All I have to do was to book a meeting in calendly.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were extremely happy with their performance. Especially, their PPC campaigns were spot on and we got really good results from it. Their SEO service was also helpful for our website to boost rankings. Overall, we have started grow our business and managed to hire lots of working agents for our firm.

Describe their project management style, including communication tools and timelines.

The dedicated account manager was always available for communication. I usually talk him almost every other day reviewing the progress of the campaigns. He was available in Skype, Zoom or I book a meeting with him in calendly.

What did you find most impressive or unique about this company?

The entire PBJ team is young, vibrant and really hardworking. They know what they are doing. They are professional, meets deadlines and the rates were very affordable

Are there any areas for improvement or something they could have done differently?

I think they did a great job for us so far. Nothing to complain right now.

BACKGROUND

Please describe your company and your position there.

Ecommerce company specializing in power equipment. President

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing, and what were your goals?

Shopping/text ads. Goal was to increase conversion percentage

SOLUTION

How did you select PBJ Marketing and what were the deciding factors?

Selected by reading reviews such as on clutch which were almost all glowingly positive.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We laid out the parameters and I stressed heavily that negative keywords and conversion funnels were the most expensive thing. Our sales grow yearly because we pick up many new brands each year. So strict sales would not be a good measure of success, but rather conversion percentage. They were to set up the initial look of the campaigns, and refine them over time.

How many people from the vendor's team worked with you, and what were their positions?

I started with 3 people. Seems as though the owner, business manager, and whoever was in charge of adjusting ads. It ended up being just 1 person.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the initial layout of the campaigns which was done in Aug/Sept, very few changes were made. Negative keywords were not implemented. I was the one actually changing bids because the $3-$8k that we were paying PBJ was only enough for 23 hours per month. I saw no updates. When a new brand was added, they simply added them to google shopping and that was it.

Describe their project management style, including communication tools and timelines.

We were communicating via slack. Messages usually took 24 hours for responses

What did you find most impressive or unique about this company?

Nothing unique here. Same format as other PPC companies where they coast off the monthly spend instead of attempting to increase conversions.

Are there any areas for improvement or something they could have done differently?

Stick to the plan and work with the customer on refining it for conversions. When we stopped business with them, they took the excel files that were set up to make the google feed function. So the feed was in complete disarray and put us in a horrible position for the next week. We asked them to remove our logo from any advertisements or claims they make, but that has gone ignored.

Company Responses

The vendor responded on October 23, 2020.

We welcome all feedback from past and current clients but are incredibly surprised and dismayed to read this particular review. We believe this review to be retaliatory for not complying with unjustified demands. 

Throughout our 7-month agreement, we went above and beyond for this client and initially ended on good terms. First, we happily rescued them from their previous agency, who, unfortunately, had complete ownership of their Product Feed. We kindly rebuilt their entire feed, on their platform, at no charge (30 hours of work). We then laid out and executed a PPC strategy that, in 7-months, decreased PPC Cost-Per-Sales by 12% while increasing PPC ROI by 40%! 

For the full case study on how we did it, please visit: https://pbjmarketing.com/our-clients/success-stories/factorypure/ 

Our efforts helped increase revenue from $4 million to $16+ million in online sales by the end of our term (and for a low retainer of just $3,500 per month). Despite this fact, the client said campaigns were now running well enough to bring PPC management in-house to cut costs. While disheartening, given all our hard work, we agreed and did all required to ensure a smooth transition. 

Two weeks later, this client emailed a request to hand over scripts that we owned and used to manage his campaigns so successfully. However, these scripts are proprietary to PBJ and were not paid for by the client. 

This client did threaten retaliatory actions, and, unfortunately, we believe this review to be the result of such threats. 

BACKGROUND

Please describe your company and your position there.

I am the Chief Strategist for a Pharmaceutical Company. We are a team looking at digital health startups and companies to initiate commercial partnerships and investments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PBJ Marketing?

We hired PBJ to manage our social media marketing and online marketing presence, including development of communications strategy.

What were your goals for this project?

We wanted to understand our market audience, better understand where we stand as a brand, and also develop a new communications strategy.

SOLUTION

How did you select this vendor?

We opened a formal RFP process internally through procurement, and I asked them to apply as I found them online.

Describe the scope of their work in detail.

Scope of work was all digital: creatives for all social channels, and advertising, tracking and reporting on progress, create overall communications strategy, marketing and communications execution. They were basically hired on to be our full -service marketing and communications team.

What was the team composition?

We have a team of 6 people from the agency that we work with directly. We have 2 CXOs, and all senior designers, and managers who execute on all marketing activities.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our engagement started to increase on social channels after hiring PBJ. We were able to also see and understand our brand value, in addition we were able to create a baseline on where we need to divert our attention in regards to paid ads, and marketing.

How effective was the workflow between your team and theirs?

Communication was always less than 24 hours. They were quick to respond, adapt and execute. Very agile.

What did you find most impressive about this company?

Their scope of work was beyond what we had imagined it to be. They were very helpful in guiding our strategy, and answering any challenging and open questions our organisation had.

They were very effective in communication and also being honest about expectations and delivery of projects. Also the most impressive is their ability to not only drive advertising, and marketing/tracking reporting, but also creatives, and web SEO as well as design.

Are there any areas for improvement?

The only feedback would be to better expand understanding and nuances of digital health and its role in healthcare, but we came into it knowing they had never worked with pharma/digital health companies before.