Megaphone Marketing

BACKGROUND

Please describe your company and your position there.

I am the Founder and Creative Director of an Australian stationery and gift brand. I am responsible for the design of all of our products as well as sales and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

Initially we started with Facebook and Instagram ads and remarketing, but we've now started looking at Google shopping.

What were your goals for this project?

Our brand was built through wholesale and this was our primary focus for the first 4 years. However we wanted to strengthen our DTC channel as it was quite small. We'd dabbled in boosted posts on Instagram and saw some good results but we wanted more strategic and effective digital marketing to help grow this area.

SOLUTION

How did you select Megaphone Marketing?

When Megaphone approached us it was the perfect time. Covid caused all of our trade shows and events to be cancelled we saw our online sales start to grow significantly and we had extra budget to spend on our digital marketing.

After speaking with Kia we found we were really aligned with their approach - no fuss, no buzz words and they're incredibly results focused. We like how pro-active they are and how they are constantly monitoring and tweaking our campaigns to make the most of our ad spends.

We were hesitant to take on a marketing agency as we'd never spend this kind of money on digital marketing or worked with an agency before (and so many shady ones approach you) but after the first month we saw immediate results and we couldn't be happier.

Describe the scope of their work in detail.

First we had a brief chat with Kia who gave us an in depth run down of Megaphone's background, clients and the way they work. We also chatted about our business and goals. We then met our account manager Alana and had a strategy meeting.

We answered a questionnaire about our business - mission, values, competitors, brand personality etc. After that they put together a proposal to show us what they could do for us in terms of advertising, remarketing and strategy and some indicative spends for each channel.

After we agreed on a marketing package they proceeded with a analysis of our website and provided some great suggestions on how we could optimise up our website and some amazing apps.

Alana then got started on our campaigns and provided monthly reports and regular check ins (phone calls and emails) to see what was working and what new products and promotions we could promote.

What was the team composition?

Initially we dealt with Kia and then were passed on to our dedicated account manager Alana.

I've worked closely with Alana our account manager the whole time (almost 5 months now) and I believe she does most of our campaign work herself and is our only point of contact but I imagine she has a team of designers and developers who work with her on our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results were immediate - we saw a 500-600% increase in sales in Nov-Dec and a 300% increase in Jan-Feb. Google shopping has just launched and has yielded over $6k in sales this month alone.

Some of our key products have sold out numerous times and now we're struggling to keep up with the demand for them (which is a good problem to have)!

How effective was the workflow between your team and theirs?

Kia was so lovely to deal with and really impressed us. We could tell she was really interested in and passionate about our brand. Alana has been amazing and is super responsive and proactive. She emails us weekly and calls monthly and is super committed to delivering results for us every month.

What did you find most impressive about this company?

Their knowledge and strategic approach to digital marketing are impressive, plus they're across all of the latest social media changes and apps. They're super responsive and proactive and super committed to delivering results for us every month.

Are there any areas for improvement?

We're very happy with the results Megaphone has delivered, but coming from a advertising agency where every aspect needs to be checked and approved by a client first I was used to this process and would have probably preferred that all campaigns be sent for review before going live, for the first few months.

There were just a few typos and spelling issues that needed to be fixed on the first few campaigns. But apart from that we're super happy with Megaphone.

BACKGROUND

Please describe your company and your position there.

I am the Co-Owner of a meat delivery company, Australia's first meat delivery subscription business, sourcing high-quality grass-fed, free-range proteins directly from Australian farmers and delivering monthly meat proteins to the door Australia wide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We engaged Megaphone to help build brand & product awareness whilst increasing sales through FB & IG advertising. The challenge we faced was, we were a bootstrapped start-up that not many people knew what we were about. This meant we had to redesign parts of our website, build consumer confidence in our brand & products, whilst driving sales to increase revenue so as we could scale the business rapidly.

What were your goals for this project?

Our goal was to scale and rapidly grow our business through increased sales revenue. This would ultimately give us cashflow and the ability to navigate and drive our business growth in a sustainable manner.

SOLUTION

How did you select Megaphone Marketing?

We began searching for a digital agency and heard loads of horror stories. We decided to utilise Clutch as a great way to gauge honest feedback about digital agencies from other business owners. We narrowed our search down to 3 agencies and had meetings with each one. All 3 where great, but we choose Megaphone because of their experience in similar E-comm subscription models and believed they had the best understanding of our business model.

Describe the scope of their work in detail.

Megaphone ran paid Facebook and IG advertising for our subscription business. This included writing ad copy, making of ad creatives, optimisation of paid ad accounts as well as general digital marketing advice and consultation. They also implemented EDM flows, produced artwork for our labels, and completed an IT web development project which was rather complex.

What was the team composition?

We worked closely with our Account Manager as our daily POC and we were always kept up to date. We also had input from other team members such as graphic designers, web dev, and marketing specialists. We must say, at the beginning the account manager did a huge amount of the work and was always very efficient. However over time, we noticed inputs from across the entire team at Megaphone, which has been outstanding to access diverse skill sets.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Megaphone continues to run a successful strategy for us which has resulted in an increase in monthly recurring revenue in excess of 1600% over 4 months. For us, these results speak for themselves.

How effective was the workflow between your team and theirs?

The entire team at Megaphone worked seamlessly with our team. They listened to our feedback and made adjustments to our strategy when needed. They also provided valuable information and explained in detail, whenever we required clarification.

What did you find most impressive about this company?

We were impressed by the knowledge and expertise from the entire team. But lets face it...our goal was to increase sales to drive our business. They did exactly that and met every target along the way!

Are there any areas for improvement?

Keep up the great work!

BACKGROUND

Please describe your company and your position there.

Secretary at Melbourne Softball Association We're a softball association that plays out of Fawkner Park South Yarra. We run a women's and junior fastpitch competition during winter and a mixed-gender slowpitch competition over the summer months

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We were looking to attract new players to our competitions

What were your goals for this project?

We wanted to introduce our Association and our competitions to potential players who may not be aware of our Winter programs.

SOLUTION

How did you select Megaphone Marketing?

I did extensive online searching and had several conversations with other companies but found Megaphone to be the most communicative and understanding of what we were trying to achieve.

Describe the scope of their work in detail.

Megaphone ran Facebook and Instagram advertising campaigns for us which included writing ad copy, making ad creatives, optimisation of paid ad accounts, as well as general digital marketing advice and consultation.

We contributed still images as well as providing guidance on the copy to accompany the adverts We also engaged them to create videos for both our slowpitch and fastpitch competitions that we continue to utilise across our social media platforms and our website

What was the team composition?

We had a dedicated Account Manager who was our main point of call throughout the process. We also had the opportunity to liaise with the account executives and the head Of accounts when necessary. The entire Megaphone team of experts contributed to the marketing strategy that we ran.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Interest in Melbourne Softball, as determined by the number of email enquiries, attendance at our come and try sessions and the number of player registrations, increased and we had a significant increase in the number of players looking to be involved.

How effective was the workflow between your team and theirs?

Communication was excellent. We knew where we stood every step of the way and they were accomodating with the many tweaks we wanted to be made to advertising copy and the landing page they created for the campaign. They responded quickly to feedback and as such we were able to get the campaign up and running in a very short time frame.

What did you find most impressive about this company?

Although we would represent only a very small part of their business I feel that we received just as much attention as their million-dollar clients would. Always happy to have a chat about how things were going and to listen to our ideas and suggestions.

Are there any areas for improvement?

Cost-wise they are expensive for smaller entities, and while we accept that is part of the process it is still a significant outlay for something that generally isn't a recovered cost.

BACKGROUND

Please describe your company and your position there.

I am the co-owner and founder of a handmade skincare company specialising in luxury body oils and facial serums.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We hired Megaphone marketing to do all our online marketing and strategy

What were your goals for this project?

Our goal was to take our business to the next level. We were just cruising along, however we really wanted to take the next jump and didn't know how.

SOLUTION

How did you select Megaphone Marketing?

We were approached by Megaphone via email. We get thousands of these emails a week however something they said to us made us chuckle and we decided to give them a whirl.

Describe the scope of their work in detail.

Megaphone has been tasked to completely set up and create our online marketing strategy and implement it. They have worked with us to create everything from EDM's to social media ads.

What was the team composition?

We have worked mainly with Rebekah (and we wouldn't change that for the world :P)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are seeing continuous increase each and every month. We are absolutely loving the results we are seeing with Megaphone and will continue to use them to further grow the business. We are seeing consistent increased sales as well as general brand awareness.

The growth we saw has outweighed our original thoughts we would achieve within the first 6 months. Since then we have increased our budget a few times to further increase our reach. The digital strategies are being greatly received by our target market.

How effective was the workflow between your team and theirs?

We have a really great workflow. Rebekah is always able to handle our whacky (and often last minute) requests and ideas. The team at Megaphone always completes the tasks and we do not have to chase.

Communication has always been one of the strongest points with Megaphone (even when we can be a little slack!!). Megaphone has never oversold their abilities and has always set really achievable goals.

What did you find most impressive about this company?

Honestly, everthing. We just absolutely love working with them. They fit our vibe and achieve results!

Are there any areas for improvement?

Nope! We are very happy.

BACKGROUND

Please describe your company and your position there.

I am the owner of a handmade leather design company - Aurelius Leather. We design and deliver timeless Leather Bags.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

Megaphone work all our social marketing platforms. Anything from Instagram and Facebook ad's right through to competition giveaways.

What were your goals for this project?

Increase and build traffic to these social platforms and build upon our return on ad spend

SOLUTION

How did you select Megaphone Marketing?

We have worked with marketing firms in the past however felt Megaphone was the best in being directly hands on with our business and developments.

Describe the scope of their work in detail.

Managing updating and actioning Marketing and Ad's for Social

What was the team composition?

Our Account Manager was the Main daily point of contact however we liaised with multiple team members within Megaphone. Account Executives within the account departments

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we have worked with the team we have been able to grow the business from 1 x to averaging 3 x on our ad spend. They have been able to work with our monthly managing our budgets to increase and grow our business.

How effective was the workflow between your team and theirs?

From start to finish the workflow has been nothing but a personal relationship we have been able to work with on with our account manager to the videoing team to bring our ideas to life and action these in a marketing environment

What did you find most impressive about this company?

We're impressed with their knowledge to ensure our business is hitting the key points in terms to presentation and marketing. From visual displays to giving feedback on content we needed to target towards our demographic they have been extremely hands on

Are there any areas for improvement?

Very satisfied with their team and work. The action items fast which help us move in real time.

BACKGROUND

Please describe your company and your position there.

We are skincare company based in Hong Kong and I am a project manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

Megaphone helped us to manage our digital marketing campaigns and ad buying.

What were your goals for this project?

We wanted to increase our sales and improve our conversion rate.

SOLUTION

How did you select Megaphone Marketing?

We interviewed several agencies and in the end decided that Megaphone was the best match for us.

Describe the scope of their work in detail.

After our kick-off meetings we sent over our brand kit and from there they were able to come up with ads and copy.

What was the team composition?

We had an account Manager (Tim) and everyone else from Megaphone worked behind the scenes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a small company, it's a big decision to start working with a marketing agency and it can be hard to hand over the reins to someone else. But we are so glad that we did! The Megaphone team was professional, reliable, and always prepared. We want to give a special thanks to our account manager Tim for always delivering on time and for being a great listener.

We always felt heard even as a small business and we really appreciated that they allowed us to be in control while helping to hone and polish our ideas into great content. We couldn't have been happier with their service and we highly recommend them!

How effective was the workflow between your team and theirs?

Our account manager Tim was really awesome! Always on time and professional and easy to communicate with.

What did you find most impressive about this company?

They were so much more professional than other marketing agencies we have worked with.

Are there any areas for improvement?

Everything can always be done faster and of course we can always shoot for higher sales but overall we were happy with the outcome.

BACKGROUND

Please describe your company and your position there.

My company is a Natural Sunscreen business called Avocado Zinc. We produce SPF 50 sheer clear zinc sunscreen that goes on clear, is easily spreadable & heavenly moisturising.

Made locally in Western Australia, we use 100% natural & naturally derived ingredients that work for the the skin, not against it.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

Initially Facebook and Instagram Ads Email Marketing Influencer Outreach And more recently: Google Ads Youtube Ads

What were your goals for this project?

My goals for this project was to increase Sales, Reach and Return On Ad Spend (ROAS).

I was previously managing all the paid ads myself and wasn't getting the results I needed. My only choice was to outsource and I am so glad I found Megaphone.

SOLUTION

How did you select Megaphone Marketing?

I actually found out about Megaphone through one of their own paid facebook ads! Their ad creative showed the results they had produced for other ecommerce brands.

It was really convincing and I knew instantly that I had to onboard them as my ads manager.

Describe the scope of their work in detail.

We hired Megaphone to run our paid Facebook and Instagram advertising on Facebook Ads Manager. They write all our ad copy, use our content to produce all of our ad creatives and set-up & optimise our paid campaigns.

 They set up & manage all of our email marketing funnels, and do a lot of instagram influencer outreach for us. They also provide a lot of free general digital marketing advice and consultation including how I can improve my website (speed loading, design), how to go about PR outreach just to name a few.

In the last few days, we have also engaged them to set-up & manage our Google & Youtube Ads.

What was the team composition?

My Account Manager, Anna, is my main, daily POC, however I have the opportunity to liaise with the Account Executives and the Head Of Accounts when necessary.

However, whilst my Account Manager is the main POC, their entire team of experts contribute to the marketing strategy behind the scenes. This includes graphic designers (ad creatives), influencer marketing experts, Klaviyo experts, SEO experts, website builder experts.

I am also looking forward to using their new content creation team for some videos.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have more than doubled our sales and return on ad spend in just 2 months through their facebook & instagram ads. And conversions on our email marketing funnels are at 85%.

How effective was the workflow between your team and theirs?

Very effective. Anna is always available to chat to Monday to Friday during her work hours.

If I ever have a question regarding the performance of an ad set, she is quick to advise me on what approach we should take (whether it's to turn it off, wait for it to spend a bit more, or alter part of the ad).

She is constantly checking the performance of my ad account on a daily basis at a minimum & optimising it. Her team now understands the brand extremely well and the content they produce is of a very professional standard.

If I ever have any question or issue, Anna is quick to respond & remedy if necessary. They have been a pleasure to work with, hence why we have engaged them to do more work for us.

What did you find most impressive about this company?

They are a team of experts & their processes are seamless. From the sales pitch & presentation that Alanah gave to me at the beginning, to Anna my account manager that I talk to on a daily basis, to the report they prepare summarising our results on a monthly basis, to the ad creatives & emails they produce for me.

Everything is so professional and of the highest standard. They are also very honourable & transparent with their pricing, and I believe quite reasonably priced given the amount of time & effort they spend on your business.

I also love that each account manager only has a max of 5 clients at one time. So they have the time to spend on your business!

Are there any areas for improvement?

Not really - I am truly satisfied with the results so far & my dealings with them.

BACKGROUND

Please describe your company and your position there.

I am Co-Owner of a small Hemp company in Australia. We produce a range of natural balms and products all with a Hemp base. All of our products are 100% Australian made.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We employed Megaphone marketing to redesign our website, to make it more shopper friendly. We have also employed megaphone to promote our website on Facebook and IG, advertising our business, and promoting our brand and products. Megaphone has ran paid FB and IG advertising, which included writing ad copy, making of ad creatives, optimisation of paid ad accounts, as well as general digital marketing advice and consultation

What were your goals for this project?

We wanted to promote our business and increase sales, as well as generate more traffic to our website and social pages.

SOLUTION

How did you select Megaphone Marketing?

After almost daily emails from a lot of different advertising companies, we ended up selecting Megaphone Marketing due to the initial contact from Tahlia. Her approach was personal and welcoming. Although they were no where near the cheapest of companies, the fact that they are 100% Australian based, easily contactable, and genuinely interested in our products made that difference.

Describe the scope of their work in detail.

We had initial phone and email meetings with Megaphone. They were very helpful in laying out exactly what was needed from us, at our end, to help them produce the best quality website, and advertising for our business. They helped with ad copy, creatives, and ideas. They have created a brilliant marketing campaign which has seen our website orders and visits increase dramatically over the past few months.

They have a dedicated contact with Facebook and IG marketing- advertising hemp is not that easy in Australia. We have gone from struggling to get our ads approved, to having ongoing paid advertising each day. We provided all the images of our products, product descriptions and general uses, and Megaphone created the ads around that.

What was the team composition?

We have a dedicated POC with Megaphone, and she is available any time during the week for calls/ or email. My questions and queries are answered immediately, and with great detail.

We have had a large group of people working on the website, and then the advertising campaigns. Now that the most of the work is done, the team has decreased, however our POC has not changed

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since Megaphone has started our paid advertising our sales are up 274%. So obviously we are very happy!! Brand awareness has been increasing dramatically, and social media interactions have also increased. We did try a few smaller companies initially, however Megaphone just seem to "get it".

How effective was the workflow between your team and theirs?

The project manager, Anna, is fantastic!! She knows how to convey our message, and Megaphone in general have done a lot of research on hemp, and understand our position, and our target markets. Tina and myself, are not very tech savvy, and Anna and the team are aware of this and cater to our needs.

What did you find most impressive about this company?

Megaphone did quite a bit of research on our products and target markets. They are willing to accommodate our wishes, but are not afraid to tell us when they think we have it wrong. Totally Australian based, was the big point of difference for this company, and the ease of being able to get in contact was very reassuring.

Other vendors that I had dealt with previously had a lot of issues getting paid ads running. After a couple of initial hiccups, now everything runs so smoothly.

Are there any areas for improvement?

I am very happy with the service that Megaphone provided. All jobs have been produced in a timely manner, and the quality of the work is exceptional.

BACKGROUND

Please describe your company and your position there.

I am the director of a home décor and wall art brand, based in Melbourne.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We hired Megaphone Marketing to look after our social media marketing, including creating campaigns and content for Instagram/Facebook ads.

What were your goals for this project?

We wanted to increase brand awareness, gain more followers and increase sales through our website.

SOLUTION

How did you select Megaphone Marketing?

I was approached by Alanah through email, who prepared a pitch on how my business can be improved with advertising through Megaphone.

Describe the scope of their work in detail.

Megaphone runs most of our social media advertising and works with our sale dates and events to develop a strategy that really makes the most of our promotions.

What was the team composition?

My account manager is Christina.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently achieving a 2-2.5x ROAS and hope this will increase over time. Megaphone have also provided lots of great advice to gain more conversions, including incorporating customer reviews into our website, optimising the checkout experience and selecting imagery for ads that captures our audience.

How effective was the workflow between your team and theirs?

Christina is very easy to communicate with.

What did you find most impressive about this company?

Megaphone has a vast team of experts so there's always someone to speak with regarding any aspect of growing your business.

Are there any areas for improvement?

When I first signed up with Megaphone some of the advertising campaigns didn't achieve the results I was expecting. As we continue to work together and experiment with different content to drive conversions, I hope we can find a winning formula that puts our brand above their average client ROAS.

BACKGROUND

Please describe your company and your position there.

Marketing manager at MOG Orthodontics - a specialist orthodontic group with 5 locations around Melbourne.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We were looking to improve the targeting and performance of our paid social advertising on Google Ads, Facebook and Instagram.

What were your goals for this project?

To maximise brand awareness and convert people in the awareness stage to appointment requests.

SOLUTION

How did you select Megaphone Marketing?

Our account was under management with another company at the time that we evaluated Megaphone. Max and the team came highly recommended by a colleague and after a discussion and strategy session, we moved our account.

It was very important that our account was not closed or put on hold and managed from within the agency as with many other providers. With Megaphone, we kept our account as a separate entity that we still manage and control - but simply grant the team access as required.

Describe the scope of their work in detail.

Megaphone do the keyword research and monitoring, the targeting and retargeting campaigns, all creative and copy. They created a particularly engaging video ad showcasing our 5 locations. I appreciate the great collaboration on refining the copy to get the messaging just right.

What was the team composition?

I have always had an account manager as a primary contact, so I am not sure how many other people are involved in managing our account overall.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are always tweaking and refining - and 2020 has been a very difficult year. On our return to inviting patients back into our practices, our conversion rates have been excellent with our new creative.

How effective was the workflow between your team and theirs?

Andrew is our current account manager, and he has been fantastic to work with, always available and open to feedback and requests.

What did you find most impressive about this company?

We have always had very helpful and knowledgable account managers who have been very easy to work with and brief on the nuances of our industry and AHPRA guidelines we must adhere to.

Are there any areas for improvement?

Monthly reports could be a bit more in-depth with information that I can't already see on my advertiser dashboards. It is always a good reminder to have it all collated, however, and often leads to an assessment and strategy discussion.