KlientBoost

BACKGROUND

Please describe your company and your position there.

I run marketing for a B2B SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We've seen some benefit from PPC but were not confident we were getting the most out of the tool. KlientBoost was retained to answer that question for us through auditing our exiting set up and developing a robust, data and testing-driven strategy to identify and capture any potential untapped benefit from PPC.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

KlientBoost came highly recommended by multiple adjust companies in our space.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope work extended beyond just looking at campaign architecture and keywords used in Google Ads to also include landing page performance and their entire user journey from which keyword is grabbing their attention to what they respond to the best to opportunity creation and close.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with an account manager, conversion optimization expert, and had regular communication with leadership in the design and campaigns departments.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

KlientBoost delivered a 28% reduction in CPA and 16% increase in conversion rate compared to 9-month baseline prior to working together.

Describe their project management style, including communication tools and timelines.

KlientBoost has a well developed process that lives in Asana. We were added to an instance they created for our work together and provided updates in a clear, concise manner through Asana.

What did you find most impressive or unique about this company?

KlientBoost is truly a partner, not just a vendor. They focused on getting to know the product and offering in order to provide better assets and better understand the user experience. They even spent time with our internal product and product marketing teams to understand our marketing positioning.

Are there any areas for improvement or something they could have done differently?

It was a great experience overall. My only request is to continue expanding offerings to cover the entire digital marketing spectrum.

BACKGROUND

Please describe your company and your position there.

BigTime is a Professional Services Automation platform that helps businesses track and act on there operational metrics. I'm the Digital Marketing Manager at BigTime, responsible for paid acquisition and branding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help strategize and execute our paid search and social efforts. This allows our internal team to focus on larget marketing campaigns.

What were your goals for this project?

We generate a ton of qualified MQLs with the campaigns that KB manages.

SOLUTION

How did you select KlientBoost?

Our VP had worked with KlientBoost at another company and liked them so much that he recommended we work with them.

Describe the scope of their work in detail.

We worked with KlientBoost to build various paid campaigns across search, Google and Bing, and social, Facebook and LinkedIn. We are currently running multiple campaigns on all platforms and iterating as it makes sense to shift spend.

What was the team composition?

We've had two account teams, working with Maleri and Cody at first and now we're working with Quinten and Daniel. The transition was totally smooth and there haven't been any big changes to the output or quality of work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our paid campaigns drive a significant amount of our MQLs and works really well within our greater marketing strategy.

How effective was the workflow between your team and theirs?

We communicate in a variety of ways, through email, Slack, and Asana. Our teams also meet twice a month to get a full rundown on the different campaign performance and what's coming up for the following month.

What did you find most impressive about this company?

KB is filled with knowledgable and friendly folks. They are just a super solid partner and we trust their opinions when it comes to this stuff!

Are there any areas for improvement?

Not at this time!

BACKGROUND

Please describe your company and your position there.

I am the Creative Director at Dennis Carpenter Ford Restorations. I work with the marketing of the company as well as web development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to help us retool our Google Adwords. We had set them up as a kind of set it and forget about it but wanted to begin to utilize the service to it maximum benefit. They have also helped with overall SEO and click rate optimization. Additionally, we are working on marketing through various social media platforms.

What were your goals for this project?

To increase ROIS and revenue. We also wanted to make sure the Adwords was set up for our company to maximize the service.

SOLUTION

How did you select KlientBoost?

Positive reviews and meeting with them to discuss if we were a fit.

Describe the scope of their work in detail.

We began with a general meeting to discuss what we wanted. KlientBoost then went back and with that information and analyzed all of our current set ups, analytics and process in regards to PPC campaigns, strategy and setup.

They produced a very impressive report detailing what they would do and how they intended to meet specific goals. After approval, they began the work meeting with us once a week to go over the project.

They also kept us very up to date with various emails and updates on the project. We have meet a number of goals but each week continue to create new one and move forward in an ongoing relationship.

What was the team composition?

We have a dedicated lead that I work with who is a fantastic communicator. They also assign a designer to work with the team on any creatives needed. Other members of the team are looped in as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had increased ROIS, revenue and orders. They have really taken our Adwords strategy to another level.

How effective was the workflow between your team and theirs?

Very easy. Great communicators. Weekly web meetings as well as a hub that shows, lists and coordinates the projects.

What did you find most impressive about this company?

The communication and quality of the work was top notch. They work with us like they are a member of our company and our marketing team.

Are there any areas for improvement?

No, I can honestly say they have exceeded our expectations on every level. I've worked with a lot of different companies to help us improve our company and KlientBoost has by far been the best I've ever worked with.

BACKGROUND

Please describe your company and your position there.

My company sells audio electronics online via an array of digital advertising channels. I'm CMO of the company and head up all things traffic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

CRO and PPC advertising (Google, Bing)

What were your goals for this project?

Goal was to get regular split tests happening so we can improve conversion rate, and to increase revenue on Google Ads.

SOLUTION

How did you select KlientBoost?

We wanted a top notch CRO agency and thought they looked the best upon doing our research.

Describe the scope of their work in detail.

They've been diligent and detailed at expanding and optimizing our Google Ads account. They're now going to start working on our Bing. They've added an additional $100k/mo in approximate revenue so far, and we've just now found our first winning split test that'll probably be implemented this week.

What was the team composition?

We have two people working on ads and I think one managing the CRO, with a few designers as well

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

$100K/mo additional revenue so far on google, one split test so far is a 7% improvement in conversion rate so that'd be huge for us.

How effective was the workflow between your team and theirs?

Easy communication, quick response and a call every other weeek

What did you find most impressive about this company?

Their communication and their work - they successfully scaled our ad accounts and have a winning test about done now!

Are there any areas for improvement?

Just need to find more winning tests. It's a numbers game, though.

BACKGROUND

Please describe your company and your position there.

I am currently working as a Marketing Director at a comprehensive mental health center that offers safe at-home ketamine experiences through telemedicine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to optimize our social media marketing efforts and explore Google Adwords. KlientBoost has been instrumental in boosting brand awareness.

What were your goals for this project?

Our goals for this project included lowering acquisition costs, increase brand exposure and evaluations booked.

SOLUTION

How did you select KlientBoost?

I selected KlientBoost based on their client reviews, clear communication, and strong knowledge upfront. I interviewed multiple agencies and have worked with many agencies previously and decided on KB.

Describe the scope of their work in detail.

After choosing KlientBoost as our agency, they executed a technical audit of our social media account which we happily had to update based on their recommendations.

They were able to change our ads that the previous agency left them. After the audit was completed KlientBoost quickly created ads and landing pages while also continually optimizing our campaigns.

What was the team composition?

We communicate closely with Haley, our account manager, and Sara, our project manager lead. We have a few more on the team that takes care of ads, creatives, etc but I am happy to stick to communicating with one person.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since starting with KlientBoost end of November we have seen a double to triple increase in evaluations and also a decrease in the daily budget limit. This has been a win-win!

How effective was the workflow between your team and theirs?

Workflow has been effective by the use of Asana!

What did you find most impressive about this company?

I was impressed that they were very data-driven and understood that the healthcare sector worked quite differently from the typical b2c and b2bs out there. I am also very happy with their quick replies!

Are there any areas for improvement?

We are very satisfied with their work so far and I am excited to continue with the partnership.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager at a one-stop-shop for health and wellness. The company specializes in multiple fields: pain management, neurology, sports medicine, IV therapy, physical therapy, acupuncture, chiropractic care, nutrition, and medical massage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We're trying to grow our digital presence on Google and Social Media. We wanted to bring in more patients via our digital channels and increase brand awareness.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

KB was highly recommended and Missy did a great job in talking to us about KB.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our goals were to continue running Google ads and start running social ads. We never ran social ads on FB & IG prior to this and wanted to target the younger demographics. We implemented a brand new set of brand videos and assets that represents the company and our core values.

How many people from the vendor's team worked with you, and what were their positions?

3: Mike Noble - bi-weekly calls/check-ins George Ly Matt Nelson (jumping in here and there for check-ins)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have patients coming in through our digital channels, google and social media. Sessions/traffic from Google analytics definitely increased and was higher than 2019.

Describe their project management style, including communication tools and timelines.

We mostly use email to communicate, but also implemented Slack for faster communication just in case we need specific things handled on a timely basis. We have access to Asana and have a bi-weekly check in.

What did you find most impressive or unique about this company?

Their level of professionalism, their flexibility and willingness to work around our limited budget (due to covid) is impressive.

Are there any areas for improvement or something they could have done differently?

Learning more about the company and brand. We have a very specific branding and voice and we wanted that to be properly translated in ads.

BACKGROUND

Please describe your company and your position there.

Servpro San Gabriel is the leader if water and fire remediation and restoration. I am the VP of sales and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We needed an independent company not affiliated with corporate to assist our SEO efforts.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

KlientBoost was referred to my by a trusted friend and associate.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We needed to develop an online campaign specific to our office. We used to use a vendor that was approved by our caproate office. However, they had very strict constraints and restrictions which would hamper our efforts. KlientBoost, walked us through every step of the process and help us develop a camping unique to our market.

How many people from the vendor's team worked with you, and what were their positions?

From my initial sales consulting to our account manager I only had 2-3 original point of contacts,

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since moving over to KlinentBoost, our add-spend budget has grown along with our inbound traffic from Google search.

Describe their project management style, including communication tools and timelines.

We operate in a very crowded space. We generally need to give any new marketing campaign 6 months - 1 year. We need time to accurately determine if our efforts are working and we usually require quarterly review with KlinentBoost.

What did you find most impressive or unique about this company?

KlientBoost works with both large national accounts and small customers. We are a small company with a limited budget. KlientBoost gives us superior customer support and truly helps us maximize our limited add budget,

Are there any areas for improvement or something they could have done differently?

We are 100% satisfied with KlientBoost. Our account manager Chris Gonzales has been very pro-active and works closely to ensure we are meeting our current goals.

BACKGROUND

Please describe your company and your position there.

II am the Growth Marketing Manager for Vervoe. Vervoe is a SaaS platform helping companies see how candidates do job-related tasks so they can make hiring decisions based on performance, without bias.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to setup/manage our Google Ads campaigns while we built out our Marketing Team.

What were your goals for this project?

We wanted to drive consistent trial signups and demo requests at an effective cost per conversion.

SOLUTION

How did you select KlientBoost?

We selected KlientBoost for a few reasons. KlientBoost came highly recommended by others as a leader in the PPC space. They are a thought leader in Google Ads providing expert content that supports their service.

They also provided value add services like landing page design, creative services, and conversion rate optimization. Finally, KlientBoost believes in our mission to make hiring about merit, not background.

Describe the scope of their work in detail.

We worked with KlientBoost to build out the structure of our Google Ads account essentiality from scratch. The scope of the project was quite broad and consisted of multiple aspects.

They conducted keyword research, created/designed ads, built landing pages, and optimized campaigns to achieve consistent trial signups while taking in our feedback and business knowledge.

What was the team composition?

Our KlientBoost team consisted of two resources an Enterprise Account Manager and a Lead Designer. After an initial onboarding period, we met on a fortnightly basis for a strategy session where together we reviewed our progress and set actions for both KlientBoost and ourselves.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

KlientBoost were able to grow trial signups from qualified leads significantly while achieving an effective cost per conversion. We are now able to expand on the great structure KlientBoost has set up for us.

How effective was the workflow between your team and theirs?

The KlientBoost team are great partners that are not afraid to provide constructive feedback. They showed genuine interest in our mission and worked hard to understand the competitive landscape. The team communicated with us using all the tools we use (e.g., Slack, Zoom & Figma) while also working with our Australian time zone.

What did you find most impressive about this company?

KlientBoost is a thought leader in the field of PPC and shares their extensive knowledge/experience every step of the way. The team worked with our team as partners and gave us the ability to repeat the processes they had set up for us. Our Account Manager was extremely knowledgeable and helped us iterate and experiment until we got it right. 

Are there any areas for improvement?

For a fast-paced startup such as ours, at times, KlientBoost could over-commit to tasks/deadlines and either not achieve these or require to follow up.

BACKGROUND

Please describe your company and your position there.

I am the CMO at an early-stage software company in the fintech / HR space. We serve customers across the country across different industries. I oversee all of our marketing and demand generation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were looking to drive qualified leads and fill our pipeline. As a startup, this is critical. We needed to close more deals in 2020 in order to secure our next round of funding.

What were your goals for this project?

Our goals included building a pipeline of qualified leads and closing 10 new customers in 2020.

SOLUTION

How did you select KlientBoost?

I’ve worked with KlientBoost in the past. They are amazing and home in on what really matters - > driving qualified leads for my sales team. Based on my success with them in the past, it was a no brainer to work with them again.

Describe the scope of their work in detail.

Scope of work: set up digital campaigns and drive as many qualified leads as possible given a certain budget. Set up campaigns / accounts on the Paid Search platforms (Google, Bing), Paid Social, and appropriate software review sites. Create landing pages as necessary to drive conversions.

What was the team composition?

Team composition was me on the client side, with and Account Manager and Creative professional on their side. Overseen by Account Director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Results - we improved month-over-month with the number of qualified leads and saw a decrease in cost / qualified lead. Learning and iterating to remove inefficient spend. We ended up signing 18 new customers in 2020, blowing away our goal!

How effective was the workflow between your team and theirs?

Our project manager was highly knowledgable and we had a good workflow. We scheduled updates every other week, and were on Slack and email for reviews and such.

What did you find most impressive about this company?

I love how they bring new ideas and experience from other clients and industries. This let’s us reduce the time to get to critical mass of new qualified leads. It challenges us to think a bit outside the box. I also really like how they are very data-driven, but not without qualitative judgment.

Are there any areas for improvement?

Areas for improvement - it would be nice to offer additional creative services, such as creating eBooks, data sheets, or other graphics / assets.

BACKGROUND

Please describe your company and your position there.

Consultant  for an online auto insurance comparison platform in Colombia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We where scaling our PPC lead generation campaigns, so we hired Klientboost in order to increase lead volume while optimizing our unit economics.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

We selected Klientboost after reviewing several PPC agency proposals. It all came down to the fact that Klientboost offered top level creative design with their PPC management services, for a reasonable price point.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started out re-structuring our paid search campaigns on Google and Bing. As new campaigns where created under Klientboost's recommended structure, we continuously optimized key metrics. The second phase involved landing page optimization and creative design for our Google Display Network and Facebook Ads campaigns. This

How many people from the vendor's team worked with you, and what were their positions?

Klientboost assigned one PPC account manager, one PPC lead supervising the PPC management process, one conversion designer, and one CRO lead overseeing the design process.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

While working with Klientboost, we consistently hit our KPI targets. Specifically, lead volume and cost per leads targets where achieved. Additionally, their design team delivered great quality landing pages and creatives on time.

Describe their project management style, including communication tools and timelines.

With Klientboost, every month we would set volume and cost targets, but we would organize tasks on a weekly basis, so every week, on a 30-60 minute call, we would quickly review the prior week's KPIs, and then plan our next steps for the following week. Communication was mainly through email and skype. Our account manager was generally open to hoping into an un-scheduled call, in case plans changed in between weekly calls.

What did you find most impressive or unique about this company?

The Klientboost team was very professional. Communication with them was never a problem, as their emails were always very well structured, clear, and on time. However what we appreciated the most as a company, where their creative design inputs. Their design team is very strong, they brought new ideas to the table and implemented them very quickly.

Are there any areas for improvement or something they could have done differently?

Paid search performance was strong with Klientboost, but we had our hopes up with the Google Display Network as well, and unfortunately, we never quite cracked this channel throughout our relationship.