JumpFly

BACKGROUND

Please describe your company and your position there.

Our company sells a wide range of safes and cash management solutions. We also offer service on all brands of safes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly, and what were your goals?

Google ads to help increase awareness of company and sell safes.

SOLUTION

How did you select this vendor and what were the deciding factors?

Referred to them by a business associate. Knowledge of B2B marketing and competitive price for their services.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Management of google ads and retargeting. They helped us determine a good set of search phrases and they helped us plan and execute on the key areas we wanted to focus in on. They helped optimize our spend on google and see that we CPA and CPC scores.

How many people from the vendor's team worked with you, and what were their positions?

Our primary point of contact is our account manager. She does a great job and is very responsive. Others have joined on the calls for account reviews and there is a consistent team copies on all emails with us so they have overlap in their coverage.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been using JumpFly for a few years. They provide consistent and detailed feedback on our campaigns. They seek the best performance for our investment and consistently tweak our campaigns to improve their effectiveness. They meet our expectations each month, which is pretty good given they have set our bar high.

Describe their project management style, including communication tools and timeliness.

They communicate consistently and thoroughly. We receive reporting each month, and shorter intervals if necessary. Whenever we ask for help they reply same day. Friendly, professional, factual management style.

What did you find most impressive or unique about this company?

Responsiveness, proactive management of campaigns. It is easy to set the controls, put a program in place and let things run as is, they do not. They look to improve and trim the underperforming parts of the program.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the President of company that forms and maintains Delaware LLCs and Corporations. We have been a Delaware Registered Agent since 1981.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We hired JumpFly for our Social Media Marketing among other services as well. We were looking into enhance our presence on all Social Media Platforms, we started with Facebook and have since asked them to enhance this to Instagram and LinkedIn.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have been a client of JumpFly for over 10 years. We have seen the company grow and wanted to continue to work with them in other areas of Marketing.

Describe the project in detail and walk through the stages of the project.

The project was to help find more avenues to generate business and we had not actively pursued Social Media so we started with Facebook and have seen success of leads generated and have since included Instagram and LinkedIn.

How many resources from the vendor's team worked with you, and what were their positions?

We had the Head of Social Media Marketing and Account Manager work with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen success in all areas of social media with increase in followers, leads and conversions.

How effective was the workflow between your team and theirs?

Very effective. We collaborate on a monthly basis to see what changes we need to make and go from there.

What did you find most impressive or unique about this company?

They've led us to the right direction and took suggestions from us quite well.

Are there any areas for improvement or something they could have done differently?

Not at this time.

BACKGROUND

Please describe your company and your position there.

I am the Senior Marketer of a successful sporting goods brand. We cater to a global community, and I focus on building brand growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly, and what were your goals?

We are rapidly expanding as a company, and we wanted to grow our reach. We hired JumpFly to maximize our efficiency and effectiveness through Google and Facebook advertising as we continue to scale our business.

SOLUTION

How did you select this vendor and what were the deciding factors?

We thoroughly researched and interviewed several agencies to find the best fit for our company. After speaking with JumpFly, we read additional reviews from clients and were impressed with the countless success stories. Our choice was made easy.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our relationship began with a discovery phase to iron out our goals and processes. Once the team had what they needed, they soon got to work, making the transition seamless. We saw results pretty quickly with Google ads, which led us to have JumpFly take over our Facebook ads.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned two Project Managers, one for Google and the other for our social PPC. We speak with our account managers weekly to review performance. We are in close contact with several other members of the JumpFly team, including Account Specialists and the Director of Search Strategy.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with JumpFly, our ROAS and overall reach have steadily grown. Plus, we have seen a lot more engagement and brand interaction on our social ads, which is great to see.

Describe their project management style, including communication tools and timeliness.

Simply put, the entire JumpFly team is readily available whenever you need them. They are quick to respond, implement changes, and follow up with additional information whenever required. They are efficient during meetings and incredibly helpful with strategy recommendations.

What did you find most impressive or unique about this company?

They treat our business as if it were their own. Every element of their proposed strategy is carefully planned to ensure effectiveness. We really appreciate their commitment to our business.

Are there any areas for improvement or something they could have done differently?

Not at the moment. JumpFly has made every aspect of our relationship easy. We are excited to see how the team manages ads throughout the holiday season.

BACKGROUND

Please describe your company and your position there.

I am a marketing associate for a small office supply company, We have about 25 employees including those in our warehouse. We've been around for almost 100 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We hired Jumpfly to handle all of our Amazon advertising in both our Seller and Vendor accounts.

What were your goals for this project?

Our goals for this project were to increase sales and grow our Amazon business by also getting our products to be shown more organically.

SOLUTION

How did you select JumpFly?

We selected Jumpfly because someone that used to work at our organization now works for Jumpfly.

A big advantage to that was that the employee was already familiar with our products, goals, and actions we've had for years.

Describe the scope of their work in detail.

Our rep always goes above and beyond for us. We tend to ask a lot of our rep especially because she has worked for us before that sometimes it can be overwhelming for her.

However, she never complains and always gives us the metrics we request. She is also always there to help with other Amazon questions regarding our account besides our advertising.

What was the team composition?

Everyone on the team meets weekly for check in's and we also host monthly calls with our CEO to ensure we all remain on the same page and keep our goals on track.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with Jumpfly we have seen significant growth in ad revenue and overall Amazon sales.

We've also been able to learn how to best format campaigns and what type of campaigns work best for us.

How effective was the workflow between your team and theirs?

Our account manager and rep are very easy to communicate with. They are also very accommodating. We have weekly calls with our rep and monthly calls with our CEO, rep, and account manager. All calls are always productive.

What did you find most impressive about this company?

How they are able to juggle not only our account but, many others as well.

We ask for a lot of weekly and monthly metrics from our rep and we always appreciate her pulling that information for us and for always being available to ask about anything about Amazon, not just advertising.

Are there any areas for improvement?

I wish things were submitted in a more timely manner. Sometimes the reporting requested are presented the same day a review rather than before. I would not say this is a big issue because we understand our rep and account manager is managing many different accounts.

BACKGROUND

Introduce your business and what you do there.

I’m the president and co-founder of an e-commerce fitness and wellness company. We sell fitness equipment online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We initially focused on selling on Amazon but wanted to expand into multiple sales channels. I started looking for someone to help with Google Ads management.

SOLUTION

What was the scope of their involvement?

JumpFly managed our Google Ads and Bing Ads campaigns each month. Based on the budget allocated, they created different campaigns, managed them, and improved efficiency. They also completed a full audit of my account, reviewing our website’s product listings and content to find potential growth areas. 

What is the team composition?

Their team had three people. I was in contact with their salesperson initially. From there, my main point of contact switched to an account director. I also worked with a senior accounting specialist.

How did you come to work with JumpFly?

I met them at an e-commerce trade show in Chicago while they were promoting their services. Their price and package were quite attractive, so I decided to start working with them.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

The collaboration lasted from September 2020–February 2021. The reason we decided to stop working with them was that they helped us grow our revenue dramatically. As a result, we were able to hire a full-time specialist in-house to manage our ads.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our revenue increased 2.5 times with their service. It was a dramatic increase.

How did JumpFly perform from a project management standpoint?

I really liked their communication and project management style. Each week, they provided a report that showed us our campaign performance, and we also had weekly calls to sync up on our status. This painted a very clear picture and made it very comfortable to work with them. On top of that, they would reply to my emails within a couple of hours.

What did you find most impressive about them?

I liked their team — they were friendly professionals, had great expertise, and communicated well. A regular communication schedule meant that I always had up-to-date information. That made me feel comfortable enough to trust what they were doing. 

Are there any areas they could improve?

No, I don’t have any complaints. They provided very good support.

Do you have any advice for potential customers?

Work with JumpFly’s team. Clearly define your expectations and communicate well.

BACKGROUND

Please describe your company and your position there.

I am the consumer engagement coordinator at a small body jewelry company called Arctic Buffalo based out of Omaha. We are mostly an eCommerce business and ship worldwide. We have less than 20 employees, so many people wear many different hats.

I oversee the relationship between our brand and our customers. I also schedule our promotions, oversee our content writing department and undertake many multi-media marketing projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We are an under 20 employee, small company with a large customer base and needed an extra set of hands we could trust to run our ads on Google, Microsoft and Facebook. They develop the strategy and run the advertising on those platforms.

What were your goals for this project?

Our goals with jumpfly are to maintain a 4.0 ROAS across all platforms they are running ads on while growing our user base, increasing customer retention and increasing sales.

SOLUTION

How did you select JumpFly?

Nikki and Kelsey from jumplfy have had a long-standing relationship with my boss, Trent. Kelsey assisted him at a former company, and when he moved to Gj Global, he took the jumpfly team with him!

Describe the scope of their work in detail.

Jumpfly does a great job at keeping us where we want to be budget-wise while simultaneously keeping our return where we want. Little management is required on our end, and the team is always EXTREMELY accessible. They are great at communicating the complexity of what they do to their clients.

I was fresh out of college when I began working directly with our jumplfy team a year ago and have learned so much from Stephanie, Nikki, Marisa and Jeremy. They are also super organized and communicate well amongst each other, which makes things run efficiently and effectively.

When I work with Jumpfly, I feel as comfortable chatting with them as I do with other team member in my company! They have a great team.

What was the team composition?

I work directly with 4 members of the jumpfly team: Nikki, Stephanie, Jeremy and Marisa. On our end, there are 4 team members as well being our photographer, our content writer, the customer engagement coordinator (me), and our head of marketing. Nikki and Jeremy run our ads on Google, Microsoft, and Youtube (Jeremy also seems to be our project manager). Stephanie and Marisa tackle our Facebook and Instagram ads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since partnering with Jumpfly last year, our sales have doubled. Jumpfly carries a large part in this. They have kept us very happy with a 4.0 ROAS and making advertising on the Internet seemingly effortless. Our base continues to grow larger, and our ads are performing great.

How effective was the workflow between your team and theirs?

Our jumpfly team is great at communicating with us. They keep everyone in the loop, so that everyone is aware of the projects going on. When I send them creatives to use for ads, they always reply with confirmation and keep me updated on the process. They also meet with me every other week to go over next steps, returns on ads, and answer any questions I have.

What did you find most impressive about this company?

The combination of intelligence, great communication skills, and the organization is what has left me most impressed. Other vendors may offer one or two of those, but I feel the team I work with really covers all of the bases.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of Window Design Group. We’re a replacement window and window covering retailer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We approached them to improve our PPC advertising campaigns.

SOLUTION

What was the scope of their involvement?

We’ve been working with JumpFly on our PPC campaigns since our engagement began. Over the years, they’ve developed internal SEO expertise, and we’re currently in discussions with them to add that service. 

They’ve also added social media marketing in their profile, so we left our previous provider, one of their competitors, and started working with JumpFly on our Facebook Ads. We’ve grown with them as they’ve grown.

Initially, however, they began with just PPC. The team did an account and keyword audit to make sure we were targeting the right keywords to drive traffic for the type of product and lead we wanted to receive. JumpFly did a full retargeting campaign and made sure our website was properly optimized for PPC. 

The team also produced an entire report of where they could improve our company from our previous providers and generate more traffic and more leads at a better cost than what we were receiving.

What is the team composition?

Linda (Director of Sales) was our initial contact, and we were later turned over to Jack (Account Director), who’s still our account manager.

How did you come to work with JumpFly?

We’d been with other service providers in the past, and weren’t finding proper cost per lead. JumpFly had a great reputation — we saw a case study on them done by Google and they had a strong referral base — so we reached out to them and told them our problems. They laid out a roadmap of how they would solve those problems and make sure we didn’t encounter them again. 

How much have you invested with them?

We pay them a management fee based upon a percentage of how much we spend with the companies they help manage for us. In total, we probably spend about $100,000 per year with JumpFly on management fees. 

What is the status of this engagement?

We’ve been working together since January 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our main measurement is how JumpFly optimizes our campaign to reduce or optimize our cost per lead year over year. We track everything from our web conversions to our phone calls, Google Analytics, and traffic. 

JumpFly has increased our traffic and reduced our cost per lead while optimizing our website and social media. They’ve been our number one lead driver while reducing our annual cost, which is all we can ask for from a PPC company.

How did JumpFly perform from a project management standpoint?

They were fantastic. Switching PPC companies is a very strenuous task, but JumpFly’s team ensured we received no downtime, which could’ve crippled our business. The team made sure we were informed every step of the way about what they were doing with our account. We still get monthly reports on every detail, and we have monthly phone calls with them as well. It’s been remarkable.

What did you find most impressive about them?

With other PPC management companies, it was kind of a black hole when it came to what they were doing. JumpFly, on the other hand, is extremely transparent, which has been a huge benefit for us because we’ve had such bad experiences with other companies.

Every one of our dollars is easily explained, and we know exactly what keywords we’re targeting. They report well and are always available to communicate. Their transparency has been amazing.

Are there any areas they could improve?

I don’t have any improvements for JumpFly; they’ve been quite perfect for us. I’ve recommended them to friends and family.

Do you have any advice for potential customers?

Make sure they’re the right fit for you. With JumpFly, you’ll have a lot of contact with your account manager — a lot of phone calls and a lot of emails. Some people don’t want that kind of relationship with their PPC manager, but JumpFly really wants to make sure you’re educated and that you understand their process.

BACKGROUND

Please describe your company and your position there.

we are a leading global digital marketplace connecting vehicle buyers and sellers. Headquartered in Westchester, IL, we have nearly 4,000 talented employees and more than 200 facilities throughout the U.S., Canada and the United Kingdom.

I'm responsible for Buyer Marketing, which includes web, digital advertising and field marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly, and what were your goals?

SEM management for our global acquisition program on Google & Bing. Google Ads more broadly for awareness, up-sell & cross-sell. My initial goals were to revamp the structure and approach within the Google ads account, setting it up for future success and aligning with my growth plans.

Once we completed that work, we began a test and learn campaign to determine at what CPA we could reasonably expect to acquire new customers. We are currently operating the core of the program while testing in other areas.

SOLUTION

How did you select JumpFly and what were the deciding factors?

I selected JumpFly because they demonstrated outstanding knowledge of the importance of account structure within Google Ads. My extensive background in digital marketing allows me to go deep into the weeds with practitioners like our team at JumpFly - its a great fit.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I'd rather not get into the minute details of this. We revamped Google ads broadly speaking.

How many people from the vendor's team worked with you, and what were their positions?

Two people on the account side and one person on the sales side.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We're doing just fine. I can't say more than that.

Describe their project management style, including communication tools and timelines.

We have regular calls with detailed recap emails.

What did you find most impressive or unique about this company?

The team is thorough, professional and able to take my direction and turn it into results.

Are there any areas for improvement or something they could have done differently?

I occasionally have project work that I would like to engage JumpFly for but, their business model doesn't support this. I don't like it, but I respect it.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and president of an e-commerce store selling replacement parts for woodstoves and pellet stoves. We also sell parts for replacement wood pellet grills.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We started with them a few years ago because I could no longer manage our Google Ads efforts.

SOLUTION

What was the scope of their involvement?

Their team initially managed our Google Ads and then added Bing Ads into our marketing efforts. They create ads. As Google evolves, we evolve with JumpFly's suggestions. They've directed display and sponsored-product advertising.

In our original conversations, I talked to them onto our audience. Since then, they’ve taken over the analytics provided by Google and Bing.

What is the team composition?

I’ve communicated with 5 people from JumpFly over the years.

How did you come to work with JumpFly?

I assessed different agencies and found them through Google searches. I liked that they communicated with Google representatives about algorithm changes. Most companies don’t have that access.

How much have you invested with them?

We’ve spent at least $250,000 on their services. Right now, we’re on cruise control, so our monthly fees are lower.

What is the status of this engagement?

We started this partnership in May 2012, and it’s ongoing. During that time, I’ve mistakenly left them for other vendors and have always come back.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

JumpFly met our click-through-rate and revenue per ad spend goals easily. I had to increase their expectations. Originally, we targeted 5%–6% revenue per ad spend, which their team easily obtained. Now, we get 10% in revenue per ad spend. I’m happy with that.

How did JumpFly perform from a project management standpoint?

I send an email and they complete the work within 24 hours. In the beginning, we had a lot to do because we sell over 5,000 different items on the website. It was complicated but fine.

What did you find most impressive about them?

The highlight is their customer service and expertise. Without a doubt, they’re the best agency we’ve partnered with. I don’t know of other agencies that offer JumpFly's level of service. When we started, we were small and other agencies weren’t willing to take our business, which was their mistake.

Are there any areas they could improve?

No, I don’t think so.

Do you have any advice for potential customers?

Give the partnership a 30-day trial because you won’t see results in only a few days. I guarantee that you’ll see an improvement. I don’t know how you wouldn’t.

BACKGROUND

Introduce your business and what you do there.

We’re a manufacturer, distributor, and retailer of home good items. I’m the vice president of business development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

JumpFly is our partner for Google and Bing advertising efforts.

SOLUTION

What was the scope of their involvement?

They manage our ad spend and overall marketing efforts on Google and Bing. we’re also looking to launch our Facebook initiatives with them in the coming year. They handle the keyword research and also develop and monitor the ad campaigns. 

What is the team composition?

We have a working relationship with John (PPC Account Manager, JumpFly)

How did you come to work with JumpFly?

We looked for highly ranked PPC management companies. We had a few discussions with various companies, but felt JumpFly was a good partner because of their product offering and pricing. 

How much have you invested with them?

We spend around $800 per month on their management fees, but it will jump to around $1,400 when we launch the Facebook initiatives. 

What is the status of this engagement?

We started working together in 2018 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been launching a lot of products lately and we’ve been able to maintain our same return on ad spend, with only a few dips here and there. With all new product launches, efficiencies on ad spend don’t typically materialize until the product has some type of history, so maintaining those returns is satisfactory. 

How did JumpFly perform from a project management standpoint?

John does a great job at aggregating information for us to make actionable recommendations with. On a monthly basis, but sometimes more frequently, we meet to discuss the results and the campaign’s overall performance. He presents data, allows us to analyze it, and we implement any changes to improve the efficiency of the efforts. We appreciate their responsiveness throughout the process. 

What did you find most impressive about them?

At a high level, I’m very appreciative of companies with responsive individuals that are thorough in both their analysis and recommendations. Conversations with John don’t make me feel like I’m being sold something—he really feels like a partner. I’ve worked with a lot of agencies that make it feel like I’m being sold something without seeing results. JumpFly understands that clear communication about areas of improvement and frankness, so those are primary reasons why we continue to work with them. 

Are there any areas they could improve?

Continue to lean toward more data analysis and be thorough. They should continue being proactive in looking for ways to improve efficiencies, whether it’s adjusting for seasonality or other reasons. 

Do you have any advice for potential customers?

Set your expectations clearly with your campaign manager. Be upfront if cliche, anecdotal responses won’t sit well with you and let them know that you want analysis. Stay on top of their work and view them as a partner. The more communicative you are, the better they’ll be able to improve your campaigns.