JumpFly

BACKGROUND

Introduce your business and what you do there.

I’m the director of digital marketing for Discount School Supply, a part of the larger  Excelligence Learning Corporation. We sell school supplies to clients in the early childhood market, like preschools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We needed professional help with paid search. Our goals were to boost our program and improve ROI. Jumpfly freed up some of our internal resources for other efforts and augmented our capabilities.

SOLUTION

What was the scope of their involvement?

We originally brought them on as a partner to run our search engine marketing (SEM) programs. They optimized our ad spend for paid search and helped us clean up and expand our advertising program. 

Currently, the team manages all of our paid search on Google, Amazon, and Bing. We break our efforts down into branded and non-branded campaigns as well as product listing ads.

Since our paid search program has matured, our situation has changed a bit. Our expectations now center around maintaining the ROI and finding smaller growth opportunities to combat the ever-growing competition. Jumpfly has done a good job with these objectives. We've also had them start running our social media advertising across Facebook, Pinterest, and Instagram.

What is the team composition?

I have two primary contacts from the team. Nikki (Account Director, JumpFly) runs our paid search and SEM, while Stephanie (Social Media Director, JumpFly) manages our social media.

How did you come to work with JumpFly?

After conducting some research, we found Jumpfly online along with other agencies. We spoke to their references and felt they were the best fit. We liked that they're a boutique-style agency that uses native tools. In the past, we had worked with a larger agency who ran more generic SEO campaigns that didn't meet our needs.

What is the status of this engagement?

We began working together in June 2016 and have an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Jumpfly's paid search strategy has successfully driven double-digit growth in web traffic year-on-year for our company. They’ve capably met or exceeded every target we've set for them.

How did JumpFly perform from a project management standpoint?

Jumpfly managed the project very well. We work closely with the specific team they dedicated to us. Using an internal reporting system, they track initiatives and provide us with the reporting we need.

They respond to our needs and provide additional insights whenever we need them. They are pretty hands-on and fit our needs as we are also a small team.

What did you find most impressive about them?

As a boutique agency, Jumpfly makes an effort to understand our business and the key metrics we focus on. They come with ideas or suggestions to help us achieve and exceed those goals. The dedicated team they provided are willing to understand and respond appropriately.

Are there any areas they could improve?

Jumpfly can pull reports from all the different platforms we use. They also track metrics using their internal project management system. However, there's always more information we'd like for them to provide us with.

Do you have any advice for potential customers?

Jumpfly tends to work directly in the platforms provided by publishers like Google, Bing, and Facebook. They leverage very specific settings, optimization tools, and strategies that are available on each one.

Many large agencies use aggregation tools to automate bidding, which are not cost-efffective for brand advertising or for driving e-commerce conversions. We appreciate that JumpFly is specialized for e-commerce retailers. They maximize the money we spend and what we get in return.  

BACKGROUND

Introduce your business and what you do there.

I’m an executive assistant for a safety and compliance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We hired JumpFly to help us with our advertising efforts. We wanted to target our customer base more efficiently.

SOLUTION

What was the scope of their involvement?

JumpFly set up and manages our GoogleAds account. They run several PPC campaigns, including on Facebook and other channels.

What is the team composition?

They provide an account manager who serves as our main point of contact.

How did you come to work with JumpFly?

We searched for vendors online. After reaching out to JumpFly, we chose them based on their locality and the quote we received from their team.

How much have you invested with them?

We’ve spent between $25,000–$50,000 on their services.

What is the status of this engagement?

We’ve been working together since 2018 and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Though it’s too early to see many results, we have experienced an increase in site traffic. Our internal team is highly satisfied with JumpFly’s work, so far.

How did JumpFly perform from a project management standpoint?

JumpFly is easy to communicate with—they’ve been great at managing the project. Their team perfectly meets our deadlines. Whenever I have a question, they’re available through phone or email for support.

What did you find most impressive about them?

They have a fantastic ability to bring an idea to fruition and deliver exactly what I ask for. They listen to my needs and stay on target. Additionally, their quick response time is valuable.

Are there any areas they could improve?

There is nothing they could improve on.

Do you have any advice for potential customers?

If you go in with a clear plan and strict deadline, your project manager will help you succeed. Limiting the amount of back-and-forth between ideas and expectations allows JumpFly to do the project more efficiently.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing director at a heating and AC company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

There is a lot of competition in the heating and AC industry and we wanted our brand to stand out. We were looking for a vendor to help us with PPC campaigns.

SOLUTION

What was the scope of their involvement?

They manage our SEO and PPC campaigns. We wanted to see results through both tracked phone calls and monthly reporting, so JumpFly made it possible for us to track the calls. That helps us see our return on investment.

What is the team composition?

I mostly work with Krystal (Senior Account Specialist, JumpFly) and Lisa (Senior Account Manager, JumpFly).

How did you come to work with JumpFly?

We did a Google search for PPC companies and JumpFly came at the top of the search. That was a sign that they were doing their job well, so we decided to hire them.

How much have you invested with them?

We've spent between $20,000–$30,000.

What is the status of this engagement?

We started working with them in December 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our return on investment has nearly doubled after we engaged JumpFly–mostly because we're able to track phone calls. (When someone has a problem with AC or heating, they usually call rather than wait for a response to their online inquiry). Our SEO rankings are also much more noticeable. In addition, we appreciate that we have a very transparent way to see how our ad spend relates to our management fees.

How did JumpFly perform from a project management standpoint?

They're great communicators. We exchange emails two or three times a week to make sure our strategy is in line with our goals. We can reach out to them 24/7 if there is a problem. Also, they're always willing to answer our questions and provide in-depth explanation.

What did you find most impressive about them?

Their reporting is amazing and the return on investment is exactly what we needed.

Are there any areas they could improve?

No. They've done everything we've asked of them. I hope our partnership will last for a very long time.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a liquor licensing business. We are based in Los Angeles but work with buyers and sellers in 15 states.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We were trying to increase our relevance on Google Ads. I tried managing the account for a couple of years but determined that we needed an experienced vendor.

SOLUTION

What was the scope of their involvement?

JumpFly worked with our Google Ads presence from start to finish. They created keywords and designed ads, considering my input. They also did some SEO work based on the recommendation from my account manager, but most of their focus has been on PPC.

What is the team composition?

I started out working with Michael (President, JumpFly). After he was promoted, I began working with Miranda (Senior Account Specialist, JumpFly).

How did you come to work with JumpFly?

I searched for the top SEO companies, and JumpFly was the first hit on Google. After looking at their work, browsing their website, speaking with Michael, and reading reviews, JumpFly stood out from others in the industry.

How much have you invested with them?

We spend $12,000 per year, excluding the advertising cost.

What is the status of this engagement?

I’ve been working with JumpFly for three to five years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

All the campaigns have been completed with care. Their work is worth every penny. My business wouldn’t succeed without their help. We run on their PPC service to target the general public. JumpFly is the number one company in their industry.

How did JumpFly perform from a project management standpoint?

Having such a great relationship with Michael, I was reluctant to work with someone else. Miranda has been nothing but spectacular since day one. Everything I’ve asked for they’ve done.

I’m given a weekly report detailing exact keywords and their clicks. Their team set up analytics on the site, along with specific meta tags that keeps me on top of everything that’s going on. Miranda answers the phone any time I call. I email with them almost daily. I can’t say how much I appreciate Miranda and Michael.

What did you find most impressive about them?

I appreciate the attention JumpFly pays to their customer. They’re readily available to address any of my concerns or discuss their service. JumpFly is the best when it comes to PPC, and I’m proof of it. My business continues to succeed as a result of their expertise.

Are there any areas they could improve?

There’s nothing they can do to improve. JumpFly is continually evolving and learning new aspects in the Google space.

BACKGROUND

Introduce your business and what you do there.

I own an online tie shop. We sell men’s neckties, bow ties, pocket squares, and cufflinks.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

As the owner, I spent too much time day-to-day on advertisements, positioning, and marketing campaigns. I hired JumpFly to provide PPC and expected higher returns, increased efficiency, and refined targeted advertising.

SOLUTION

What was the scope of their involvement?

They manage our advertising campaigns on multiple platforms including Facebook, Google, and Bing. JumpFly has implemented a request-based email marketing campaign and made several general recommendations for our website.

The team manages our Facebook account. They’ve guided content creation to achieve continuity between advertisements—such our Facebook page banner—and our landing pages. Recently, JumpFly integrated Squarespace account on our platforms.

What is the team composition?

We work with an account manager and the social media director.

How did you come to work with JumpFly?

We did a Google search and read several vendors’ online reviews. We then narrowed the field to about nine agencies—including JumpFly—and took advantage of their trial offerings. The team had strong communication skills, the best reviews, and most professional and experienced staff. JumpFly was also the most prompt and prepared during our search process.

How much have you invested with them?

We spent between $10,000–$15,000 per month over the last three months. However, we’ve pared down to get efficiencies in line as we scale and redo campaigns. Our 2019 spend will be higher.

What is the status of this engagement?

We started working together in August 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They identified our goals and executed the strategy to achieve those metrics. The email marketing campaign earned incredible returns. JumpFly has implemented and ended campaigns as they continue to refine our paid advertising strategy. We’ve had more success on the search engines than Facebook; results for the latter are no better than before. Although I can’t compare JumpFly’s performance to other vendors, we are pleased that Google and Bing are profitable for us.

How did JumpFly perform from a project management standpoint?

The team communicates their approach—resources required and time spent—clearly. Likewise, JumpFly’s executions are prompt and thorough. Initially, we interacted with the social media director to hand off the Facebook account. We then worked with the account manager on Google and Bing. Overall, we’ve divided our timely evenly between the two resources.

What did you find most impressive about them?

They are excellent communicators. The team keeps us in the loop and is always available to address concerns. JumpFly’s accommodating and adaptable approach makes them feel like part of our team, if not close to friends. They answer our questions with insight and clarity.

Are there any areas they could improve?

We hoped JumpFly’s expertise would increase our return and efficiency on Facebook, but we didn’t experience any lift. However, Facebook has never been great for my business. They do a good job with that platform’s environment.

BACKGROUND

Please describe your company and your position there.

We are a small, three-person law firm specializing in bankruptcy, criminal defense, and family law. I am one of the partners and have been managing the firm’s online marketing for 15 years. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire JumpFly?

We hired JumpFly for our PPC campaign. 

What were your goals for this project?

We wanted to improve our rankings on Google and Bing through paid advertising. 

SOLUTION

How did you select this vendor?

An online search produced a list of the top 20 ranked PPC companies in the world, with several from Europe, Russia, and China. However, I was thrilled to see that the top-ranking company was Chicago-based JumpFly. 

Describe the project in detail.

After finding them in my search, I contacted them for a general overview of their protocols and policies. Then, because of their proximity to Chicago, I flew to their office to personally visit with the president and his second-in-charge. I understand that most people do this over the phone, but I wanted to meet the team I would be doing business with. I was welcomed with open arms and treated extraordinarily well; I receive the same treatment years later. They developed a strategy for my firm within days and implemented it the same week. We have been very happy ever since.

What was the team composition?

An account manager and JumpFly’s president constantly monitor my account and eagerly welcome input and inquiries. 

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

JumpFly immediately accomplished our goals, doubling our gross income. Simply stated, we are now on page one for our area of practice yet I pay JumpFly much less than I did my previous PPC company, who overpromised, overcharged, and under-delivered. JumpFly is more affordable, more accessible, and, most importantly, more productive. 

How did the JumpFly perform from a project management standpoint?

Their communication is impeccable. I always receive same-day responses from either the president or my account manager, and frequent assessments ensure the campaigns are performing at peak levels. 

What impresses you about the JumpFly?

Their fees are fixed and and completely transparent so I always know where my money is; I never have to worry about them bidding less to Google in order to boost their own profits like my last two vendors did. They are practical and efficient, and working with them has been refreshing. In my experience with various PPC companies over the better part of a decade, JumpFly is the best I have ever worked with.

Are there any areas for improvement?

No. I cannot say enough about the results they have achieved for my firm. In fact, I have highly recommended them to a fellow business owner who is one of my oldest and closest friends.

BACKGROUND

Introduce your business and what you do there.

We sell AEDs, manual defibrillators, and CPR training equipment. I'm the company president.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We wanted to put ads on Google and Bing. We needed a better web presence and contracted them to help us.

SOLUTION

What was the scope of their involvement?

We work with them to create different ads for our products. We established our marketing budget and they took over from there. They essentially manage the whole process. They keep an eye on what is selling and what isn’t and make changes accordingly to get us the highest profit margin. They reword unsuccessful ads to improve their performance and they feature our sales and promotions in our AdWords campaigns.

What is the team composition?

We work directly with a project manager.

How did you come to work with JumpFly?

I worked with them at another company where they did a good job. When we opened our new company, I researched their online ratings and referrals and decided to keep working with them.

How much have you invested with them?

They charge a percentage based upon what we spend on advertising. It’s a sliding scale and I don’t think we’ve spent more than $50,000 on their services over the past couple of years.

What is the status of this engagement?

We started working together in September 2016. They still manage our PPC campaigns.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There is a lot more traffic to our site and our conversion ratio has noticeably gone up. They send us regular reports and we’ve seen good returns on our advertising expenditure.

How did JumpFly perform from a project management standpoint?

They’re always there for us. We don’t talk a lot, but they schedule meetings if we need them and email back and forth on a regular basis.

What did you find most impressive about them?

They understand what we’re looking for and what we need to move forward.

Are there any areas they could improve?

No, they’ve been good for us.

Do you have any advice for potential customers?

Start small and slowly increase your advertising dollars. They’ll do a good job for you.

BACKGROUND

Introduce your business and what you do there.

I work for a small women’s health practice that specializes in miscarriage management and early abortion. We provide our patients with very private and personalized care and focus on being there for our patients, whatever that means for each woman. As a small practice, I do a bit of everything from business coordination to marketing, education, and outreach.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We wanted to build a smarter strategy with our paid media to increase patient numbers and make sure that women were aware of all the options they have. 

SOLUTION

What was the scope of their involvement?

JumpFly conducted an audit on our account to analyze our ads in Google AdWords, and suggest improvements. We were very impressed with what they gave us. Through that and other discussions, they convinced us of their expertise in PPC campaigns, and that that was the aspect we should focus on.

We worked closely with Dain (Account Manager, JumpFly) and while he admits to his main focus being PPC, he makes suggestions that encompass the entire gamut of marketing solutions. He looks at our reports, suggests improvements, and demonstrates that he is invested in the full picture of our business.

He suggested moving our account over to CPA bidding, which uses automatic optimizations to adjust bids and hit the target cost per acquisition. He conducted that transition really strategically across one campaign at a time.

He has also done a lot of work with negative keywords to make sure that we don’t show up in unrelated searches. For example, one of our procedures shares a name with—I believe— a pantyhose brand. Through his work with keywords, Dain made sure that we wouldn’t show up in those search results.

What is the team composition?

We worked most directly with Dain and a separate PPC specialist Austin.

How did you come to work with JumpFly?

Our previous contract was ending and we were researching other companies. We had a few referrals to other agencies but nothing really impressed us until we found JumpFly. We found them through their paid ads below one of their competitors, which demonstrated to us that they really knew what they were doing in the marketing avenue. We reached out to them for more information and decided they would be a good fit.

What is the status of this engagement?

We began working together in November 2017, and have ongoing work.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don’t have specific numbers, but we have noticed more consistency with our patients. There is typically a natural ebb and flow with our patient numbers, but we've seen more stability and increased leads, which was exactly what we were hoping for.

How did JumpFly perform from a project management standpoint?

We mostly communicated with Dain. Originally, we would have weekly meetings but now that things are stable we talk less frequently. He was always available when we needed him, had great follow up and thoughtful responses.

With companies that we’ve worked with in the past, we’ve had to do the bulk of the project management with double checking everything and always initiating communication. That was not the case with JumpFly. We felt very confident working with them.

What did you find most impressive about them?

They really care about what we’re doing, and Dain goes above and beyond what’s expected. He will be the first to say that he’s not a specialist in marketing aspects outside of Pay-Per-Click, but he’s made a lot of helpful suggestions outside his area of expertise and is invested in the project.

JumpFly is also much more available than companies we’ve worked with in the past. Previous companies have been very strict on how much time we spend with them in regards to interactions and billing, but that’s never been the case with JumpFly.

Are there any areas they could improve?

Some of their technical support has been a little slower to respond and take on projects, but that’s the only thing I can think of.

BACKGROUND

Introduce your business and what you do there.

I'm the business analyst for a nonprofit healthcare company in Jacksonville, Fla. Our network includes adult hospitals, as well as a specialized children's hospital, a specialist network, and a primary care network.

My role involves managing consumer online marketing, including all external digital communication, web platforms, microsites, and PPC.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We were looking to ramp up our PPC work more strategically with a vendor. We needed to market our services more effectively and figure out what's most effective in helping our patients find the care that they need.

SOLUTION

What was the scope of their involvement?

We went over our internal progress on PPC with JumpFly, discussing what we were hoping to achieve within our industry. Their team provided keyword and market analysis and other suggestions to find effective solutions for our network.

While JumpFly's team has provided suggestions (i.e., tracking code) for our website, we handle those types of changes on our end.

What is the team composition?

I mainly communicate with Dain Ferrero (Account Manager, JumpFly).

How did you come to work with JumpFly?

My director found them when researching PPC companies. He ultimately chose to work with JumpFly based on their expertise and willingness to be flexible.

What is the status of this engagement?

We've been working with them for about a year, so the relationship has been ongoing since early 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Patient volume increased as a result of one of their campaigns for our convenient care services.

JumpFly has made the transition of significantly increasing our PPC work seamless. They've ensured success through the organization of the verticals they've created on our behalf.

We're still in the process of launching some of our campaigns, but thus far they've been doing a fantastic job managing the budget and making adjustments as needed to increase success in what we're doing.

How did JumpFly perform from a project management standpoint?

Dain did a fantastic job of generating keyword lists. His prior experience in our field has been particularly helpful. He consistently updates me on a monthly basis or more often if necessary.

They communicate clearly, providing recommendations that are both practical and work with our budget. Their team is flexible in finding the best solutions to make sure our campaigns are getting top results.

Dain is quick to respond and has even taken on last minute requests as needed.

What did you find most impressive about them?

JumpFly's ability to be consistent, accessible, and flexible has been key. They're good at sticking to tasks and milestones, while ensuring the staff we work with is consistent. Unlike other vendors, I appreciate that I've always been able to work with the same representative who's already familiar with our needs.

Are there any areas they could improve?

Overall, I wouldn't change anything. It has been a successful first year.

Do you have any advice for potential customers?

Understand your desired goals and metrics for PPC when selecting a vendor. JumpFly has done a tremendous job working to meet our goals.

BACKGROUND

Introduce your business and what you do there.

I'm the general manager of the direct-to-consumer division of a large company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with JumpFly?

We relaunched our website 1.5 years ago. While we have a strong organic presence in search results, we had only dabbled in pay-per-click [PPC] advertising. We didn't have the time or the expertise to do it in house, so we were looking for a partner to run that program.

SOLUTION

What was the scope of their involvement?

At the initial conversation, they discussed data and keywords that are applicable to our business and products. From there, JumpFly came up with strategies and advertising campaigns that made use of that information.

One challenge is that we have several different products, and they don't have the same popularity or presence in search. Part of the team’s process was finding out—through trial and error—what people are interested in, and using that to determine where to spend PPC dollars.

PPC optimization is ongoing through the use of ad groups, keywords, and remarketing campaigns.

What is the team composition?

I work primarily with an account manager.

How did you come to work with JumpFly?

A company we work with recommended them. We reached out to them to discuss our short- and long-term goals, and how they could help us meet them. We'd previously looked at other companies, but JumpFly was the one that we felt good about.

How much have you invested with them?

We've spent $3,000-$4,000 per month. JumpFly works on a month-to-month rather than a contract basis.

What is the status of this engagement?

Work began in May 2016 and is ongoing. There will be additional websites added to the project in the next few months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

JumpFly is effective at producing a positive return on ad spend dollars. We set a baseline of a 5-to-1 ratio for a return on the ad spend, and they've met or exceeded that goal. For some ad groups, the return has been as high as 15-to-1.

How did JumpFly perform from a project management standpoint?

They’re very responsive and communicative. I have a monthly call with the account manager to review the prior month and discuss strategies for the coming month. We sometimes we have ad hoc calls, and communicate regularly by email. The account manager is very easy to get hold of if I have a question about ad spend direction or budgets.

What did you find most impressive about them?

JumpFly helps us put our ad spend dollars in the places where it will be most effective. Getting a good return on that investment is key to why we continue working together.

One of the other strengths JumpFly brings to the to the table is close partnerships with the top names in PPC advertising. They're “in the know” on new ad features and technologies. By having the opportunity to try things that aren't yet publicly available, they’ve given us a competitive edge.

Do you have any advice for potential customers?

Provide as much information as you can to them on your goals and the problems you're trying to solve. That allows them to really understand your business, and how best to capitalize on it using PPC advertising.