Jask Creative

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing at a company that specialises in the manufacture of civil engineering and geosynthetics products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jask Creative, and what were your goals?

Our branding was dated and needed a refresh to bring it up to date and inline with changes that were happening in the business. We wanted a brand that was more dynamic and engaging and would allow us to communicate our wide range of products and solutions which are suitable for varied sectors and stakeholders. We wanted to update our mission, vision and values to reflect the journey we are on.

SOLUTION

How did you select this vendor?

Jask spent time understanding us, our current issues and direction. They provided a detailed brief which showed a good understanding of the issues and way forwards.

Describe the scope of their work in detail, including any steps and the final deliverables.

The project started with customer interviews which were conducted to get a good understanding of how key stakeholders with varied understanding of our business perceived us and the market we operate in. Jask collated this feedback and extracted key themes and messages which were ultimately fed into the branding process. Jask were tasked with providing full guidelines for a range of printed materials including brochures, datasheets, company stationary, but also vehicle livery and a basic design for a redesigned website which wasn't a part of the initial project.

How many people from the vendor's team worked with you, and what were their positions?

I was in primarily in contact with the Client Services Director who was always prompt, friendly and helpful. Across the course of the project I was in contact with around 3 members of the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were delivered very clear guidelines which represent the vision, mission and values of our business. We are currently in the process of producing new materials based off the guidelines.

Describe their project management style, including communication tools and timeliness.

The project was broken down into deliverables and we were in regular contact. As phases came to a close we would have a meeting to review the deliverables and give feedback. The whole process has been easy to work with and has worked well for us.

What did you find most impressive or unique about this company?

The quality of work and the initial time spent understanding/researching our business and market place which helped to set them apart in our selection process.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

European Marketing Manager for CRL Stone, supplying Quartz and Ceramic surfaces, predominantly in the kitchen and bathroom sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jask Creative?

New product launch alongside promoting alternative uses for current Ceramic surfaces within the range.

SOLUTION

How did you select this vendor?

JASK have taken the time to understand CRL Stone, our branding and our needs they are our go to agency for all our Digital and Offline requirements.

Describe the scope of their work in detail.

JASK always take the time to understand the brief and requirements fully. We required a new high end brochure, website developments, multiple varieties of product labels, advertisements as well as banners for websites and newsletters, we will also soon be requiring updates to PPC and SEO to include the new range.

What was the team composition?

Myself and my team worked closely with our Account Manager and the MD on these projects, and have a good working relationship with the team at JASK.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The brochure that JASK created for this project was well received and the developments and additions to the website have all improved the user experience.

How effective was the workflow between your team and theirs?

We have regular updates with our Account Manager, and an open line of communication. Nothing is too much and is always just a phone call or email away. Any questions are promptly answered and the work in progress was well managed by the team at JASK.

What did you find most impressive about this company?

JASK have always taken the time to understand the company and the multiple brands and brand requirements that we have. They also take the time to understand our route to market and the best way to engage the customer. This means that when I reach out to them for assistance with a project there is always a very valuable contribution from JASK. They give me the confidence to be able to treat them as an extension of the Marketing Department.

Is there any area for improvement or anything that could have been done differently?

I'm very happy with the way we work together at the moment.

BACKGROUND

Please describe your company and your position there.

I am the Reward Manager at a Financial Services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jask Creative?

We needed our Inclusion & Diversity report to be designed and branded as well as entirely new branding for Inclusion & Diversity as a whole, including logo and values design.

What were your goals for this project?

Create a fully branded report that was visually engaging, used powerful a d diverse imagery and was suitable for both internal and external audiences.

SOLUTION

How did you select Jask Creative?

We already used Jask for various projects and they have always given fantastic results at a reasonable price with exceptional customer service.

Describe the scope of their work in detail.

We had already created them majority of the content in a word doc. They were briefed with the task, we discussed key imagery requirements and the need for engaging and informative infographics.

We also discussed the creation of an I&D sub brand that they took away to come back with creative ideas on for our approval.

What was the team composition?

I worked directly with our account manager who then liaised between us and their design team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The internal feedback on the I&D branding has been very positive. The report itself got good feedback and the imagery and infographics were used repeatedly in internal briefings.

How effective was the workflow between your team and theirs?

Everything was managed virtually with ease. They were very responsive and flexible to our needs and timings turning things around quickly and pushing things through faster if required.

What did you find most impressive about this company?

The personalised service and speed of response was brilliant. Treated like we were genuinely valued and not just another number.

Are there any areas for improvement?

It was a pleasure working with Jask, I couldn't have asked for more on this project.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for Traffic Groups Signals. We manufacture portable and temporary traffic signal products. Our products are used whenever there is road construction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Jask Creative?

When we first started working with Jask Creative, we had just joined forces with two other companies in our industry. One was founded in the 1930s and the other was founded in the 1990s, and they both had their original branding.

We needed to bring all of these organizations together under one banner, so we engaged Jask Creative to develop our brand journey.

SOLUTION

What was the scope of their involvement?

They created a new visual identity and rolled it out across our products, technology brands, and assets. Although we had a logo, they made some tweaks to make sure it was consistent with the rest of our visuals. Finally, they created a comprehensive set of guidelines that included typefaces, layouts, and product branding assets.

Then they redesigned our website and used WordPress to develop it. Since the site launched, they’ve managed SEO, PPC, and our social media.

What is the team composition?

My primary contact is James (Senior Account Manager) but we’ve worked with their digital, branding, and social media teams.

How did you come to work with Jask Creative?

Jask Creative developed a website for one of the companies in our group. So when we started looking for a branding agency, they were one of the vendors we put into tender. They came back with the most comprehensive proposal for the website. They clearly researched the company and demonstrated that they understood our market. Following that process, we’ve continued to work with them across various channels.

How much have you invested with them?

We spent about £23,000 (approximately $32,000 USD).

What is the status of this engagement?

We began working together in July 2019 and launched the website in July 2020.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Over the last year, we’ve attracted about 500 new followers and we’ve run a number of successful campaigns as well. Our social media engagement has improved, which has built awareness for our master brand.

Now we earn about 7,000 impressions per post, while our display advertising earns about 17,000 impressions. We’re all quite pleased with the results, particularly since we haven’t invested that much into digital marketing.

How did Jask Creative perform from a project management standpoint?

We were able to closely follow their work. Through Smartsheets, which they used to manage the project. They also provide reports on our marketing efforts through Google Analytics.  

What did you find most impressive about them?

They’re an extension of our marketing team. They’ve been honest from the beginning of the partnership. They don’t just agree with what I say; they provide new, creative ideas and challenge me. They’ve become trusted partners.

Are there any areas they could improve?

They could share more of their thought process behind creative concepts.

Do you have any advice for potential customers?

Go in with an open mind and learn about what they can do for your business. They have a wide range of capabilities that might be out of scope for your existing project, but can be really valuable. Try to get to know everyone on the team.

BACKGROUND

Please describe your company and your position there.

The Chartered Insurance Institute is a professional body and membership organisation for insurance and financial planning professionals. I work in the membership team promoting digital content and member initiatives to drive engagement.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jask Creative?

We introduced a new digital mentoring platform in 2019 and wanted a video and digital brochure to better promote the initiative.

What were your goals for this project?

We wanted to see an increase in traffic to our website and to drive registrations on Connect. Mentoring is something our members typically don't have access to or it's not offered by their employer, so we felt a mentoring platform that helps our members connect and share knowledge was a great idea. It was also about encouraging our members to seek connections and grow a valuable network.

SOLUTION

How did you select Jask Creative?

Jask did a fantastic job redesigning some of our other membership material. They breathed life into our brand and kept it fairly simple, but modern and eye-catching. For this reason, they were an obvious, confident choice.

Describe the video(s) and the process in detail.

I created a very rough storyboard for the video using pen and paper(!) along with all of the copy, for both the video and the brochure. Jask got to work right away and they regularly got in touch if they had questions. I always felt like I was kept in the loop and that I was very much in the driving seat, even though they were doing all the hard work.

They did their best to capture my vision and ensured I was happy throughout the process, giving me options to choose from when they had a few different ideas. I was at times indecisive about a few things, but they were always very supportive and gave great advice.

What was your vendors' project management or feedback process?

After each iteration, I was sent drafts to review. I would then send them my feedback. There were multiple rounds of amends and in the end we delivered a video which everyone loved.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within 3 months after re-launching the campaign using the video and brochure, there was a 50% increase in users of Connect and we received great feedback and interest from members.

How effective was the workflow between your team and theirs?

The team is super friendly and easy to communicate with. I had a video call with them for the kickoff meeting and everything from there was straightforward. I had every confidence in them. I was kept informed about when I could expect to see new iterations throughout the process and Jask stuck to the timeline.

What did you find most impressive about this company?

They're just so nice as people and seem very down to earth so every interaction is lovely. That's coupled with a very strong work ethic and you can tell they love what they do. They bring passion to projects and use their expertise to advise you if you're unsure of anything.

BACKGROUND

Please describe your company and your position there.

Senior Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jask Creative?

To produce a series of short and sharp videos showcasing clients that we had supported through the pandemic with funding. The key was to make them easy to produce and promote and minimise the workload on the parties concerned - us and the client!

What were your goals for this project?

The videos needed to tell a story that was engaging and authentic - the voice and personality of the client needed to shine and also they should be useable by the client - not all about BFS. We could then promote the 3 videos across our channels and host on our website as part of our case studies section.

SOLUTION

How did you select Jask Creative?

Based on knowledge that they had added video production to their suite of skills and we wanted to try iyt out!

Describe the video(s) and the process in detail.

We handed our brief plus the client and relationship manager names and contact details to Jask and they simply did the rest. That was the purpose - we didn't have the resource to do all the heavy lifting. We then just approved and fed back on each stage until completion so really smooth.

What was your vendors' project management or feedback process?

Really smooth - we could see what they were doing as they ccd us in on all relationship manager and client e-mails - we didn't need to intervene so it must have been good.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The videos went down brilliantly both with our sales teams who shared them with Introducers and prospects and externally and featured in a range of marketing campaigns that helped us boost our business levels through the pandemic.

How effective was the workflow between your team and theirs?

As mentioned smooth - Jask did all the time consuming work for us so it was a case of commenting and approving to get to the final versions that we used.

What did you find most impressive about this company?

The ease of the process and the finished article is great - really captured what we do well. The clients were pleased as well so a win all round.

Are there any areas for improvement?

None - we have signed up for more!

BACKGROUND

Please describe your company and your position there.

I am a director of Eastcote Wealth Management Ltd, a regional, independent, Chartered financial planning firm

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jask Creative?

To create a brand for our newly formed business including logo and website

What were your goals for this project?

To gain high profile from the start and position EWM as a bespoke, specialist financial planning firm

SOLUTION

How did you select this vendor?

We interviewed a panel of marketing companies and JASK came across as the most enthusiastic and in tune of those.

Describe the scope of their work in detail.

To create the branding of the business including logo, brochures, signage and website

What was the team composition?

Initial involvement of Phil Keen, director of JASK, along with a dedicated case manager and web developer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results were very pleasing and we received huge compliments on the website and branding in general among our target market which is HNW individuals, SME owner/directors and personal service professionals such as accountants and lawyers.

How effective was the workflow between your team and theirs?

We were working to a very tight schedule up to launch and JASK were able to fulfil all their commitments in time.

What did you find most impressive about this company?

Jask Creative was extremely knowledgeable and enthusiastic with a can-do attitude.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

The company - the Good Shepherd - is a charity which supports the homeless and vulnerable from the city of Wolverhampton. This involves providing a daily food service to those who require it, and then engaging with service users to help them with other issues in their lives, including trying to find accommodation, improving mental health and looking at potential training and employment opportunities. I work on a freelance basis for the Good Shepherd helping to provide content for the channels which Jask have helped to create and shape. But these words can also be taken from Tom Hayden, Head of Operations at the charity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Jask Creative?

As a charity, our main focus is fundraising to ensure we can continue to support the homeless and vulnerable from across Wolverhampton. To do that we need to maintain our profile particularly digitally and across social media. Our infrastructure wasn't up to date in terms of our website and media strategy and, thanks to a link via photographers who had worked with us before, we were able to link up with Jask Creative, who were able to provide some crucial help and pro bono support.

What were your goals for this project?

The goals were to increase our profile across the city to encourage more fundraising, and to become more professional in terms of our digital offering. Essentially, to tell our story more widely and more efficiently in a measured way.

SOLUTION

How did you select this vendor?

We spoke to Jask thanks to connections already made with two of their employees, who had carried out photography work for us in the past. They were very complimentary about not only the quality and professionalism of Jask, but also their community ethos and how keen they would be to help an organisation such as ours.

Describe the project and the services they provided in detail.

Jask developed a new website for the charity to modernise our digital offering. They also offered advice and helped shape our communications strategy, as well as providing a social media plan and pushing out posts.

What was the team composition?

We work with maybe a handful of different Jask employees, depending on the area of interest, such as social media, web design and development, or content ideas.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our profile has increases since embarking on this project with Jask, thanks largely to an increase in visitors to our website, increase in social media interactions, and generally a more streamlined outlook to our content and communications.

How was project management arranged and how effective was it?

Project management was always carried out very efficiently, and was well-managed in regards to which members of the team we were liaising with. We always received a prompt response to any queries and all deadlines were met to ensure our website was up and running for the key date of the charity moving to a new premises.

What did you find most impressive about this company?

Their commitment to quality but also their enthusiasm for the project was impressive. It always felt like it was 'more than just a job' and their interest in the Good Shepherd has extended well beyond the tasks they have carried out. Staff have volunteered at the charity and are in regular contact with other ideas and opportunities which go well above the initial starting point of the project.

Are there any areas for improvement?

From our point of view, no! Jask have delivered above our expectations throughout the project and we are fortunate to continue to enjoy an excellent working relationship.